We are living in the era of mass customisation, a very strong trend facilitated by the logics of the fourth industrial revolution. However, a new era is already on the horizon, that of “market of one”. Although the two terms are often used as synonyms, there is a profound difference between “customisation” and “individualisation”, at least in the framework of industrial production.
In this issue of ipcm®, a special edition for the PaintExpo 2018 trade fair, we will see just how companies are gradually transforming their production structure to meet the “market of one” needs and produce single-product batches, and how digital innovation is helping them.
