EU AFFAIRS
A Campaign for Healthier, More Active Communities The #BEACTIVE DAY 2025 campaign is now officially underway! With the launch webinar on 27 May 2025, the fifth edition of the initiative sets a clear focus on the prevention and management of noncommunicable diseases (NCDs) through Health-Enhancing Physical Activity (HEPA). Building on a well-established structure and supported by experienced partners, #BEACTIVE DAY continues to grow into a recognised European initiative that leverages strategic partnerships, scientific insights, and community-oriented action to foster healthier communities across Europe.
Campaign Workshop: Building Momentum in Belgrade On 23–24 April 2025, project partners from Austria, Bulgaria, Finland, Hungary, Serbia, and Sweden gathered in Belgrade for the annual campaign workshop. Hosted by the Serbian Association for Recreation and Fitness (SRFS), the workshop provided a platform to share knowledge, align strategies, and prepare for the campaign’s next phase. Academic experts, including Prof. Sanja Mažić and Dr. Duško Spasovski from the University of Belgrade, reinforced the campaign’s theme by presenting evidence that physical activity can serve as a powerful “magic pill” for public health. Building on this scientific foundation, partners engaged in collaborative discussions on how to bridge the gap between knowledge and implementation, with the goal of embedding the concept of "exercise is medicine" into practice - and integrating it into this year’s #BEACTIVE DAY campaign events.
12