THE PUBLISHER customer requests are filtered back to producers is Determining the ingredients and additives that resulting in the development of flexible machines should be included in a petfood formulation is that allow changes even after their initial not the sole domain of the petfood nutritionist - it installation. is influenced by the views of pet owners who Petfood has long ceased to be merely a source study the packaging and labelling of products of food for pets, but today reflects the lifestyle of and who are expressing their views through their their owners. Pets are family members, and their connections with retailers. Their in-store selection Roger Gilbert Publisher – International Petfood owners often express the same demands on behalf of feeds and comments can make a difference. of their pet food as they have. Obviously, petfood producers are continually New issues such as sustainability or organic products, for attempting to produce products that allow them to show distinction example, are playing an increasingly important role in petfood within the market sector they serve while addressing basic selection. And as such these resulting new products are initially nutritional needs based on the species and life cycle of the animal produced in smaller production runs. and then to include the ‘requests’ being expressed by the market. The global volume for the petfood industry has steadily increase There are many examples of where simple requests develop into since 2015 and is expected to show a volume growth of 5.3 industry trends. percent in 2023. For example, a recent survey of pet owners in North America, In 2018 there were 471 million dogs and 373 million cats kept France, and the UK found that just over half of buying decisions as pets worldwide. This huge and ever-growing pet population is (55 percent) were based on what is good for the pet’s gut also reflected in the increasing turnover of petfood producers. and its digestion. This is likely to have a major impact on the In this edition formulation of feeds and how they are promoted over time. We have a wide array of topics to pique your interest this This finding was just one of three main benefits that owners felt February. On Page 14 you’ll find ADM highlighting trends that petfood manufacturers should focus on. influence pet nutrition, health & wellness, of which include The other two factors identified were: boosting a pet’s immune the consumers developing understanding of the role of the system, strengthening its joints, and supporting cardiovascular health. gut microbiome, premiumisation, and the increasingly more Meanwhile aspects such as weight control and improving the environmentally conscious consumer favouring responsibly sourced gloss of skin and coats were shown to be less important today ingredients. From our editorial team, Shannon Parsons sheds light on when selecting foods than they had been in the past. the effects on puppies’ diets during teething on Page 18. These findings cannot be overlooked when formulating a diet Finally, in the spirit of finding sustainable solutions, Veolia that pet owners feel their pets benefit from. provides us with a feature on Page 24, regarding alternative However, issues that Professor Davies and others in our insect-based diets, what nutritional and functional benefits magazine address, concern animal health and disease control in they offer, and how it contributes to the circular model of all their forms which must also be addressed through innovative bioconversion. and targeted formulations. As you well know our International Petfood magazine is This is why we at International Petfood focus almost entirely published monthly in both English and Spanish! We are offering on the production process and how the final product produced free annual subscriptions should you wish to receive either our should meet a pet’s physical, dietary, and even its mental needs. digital edition or our printed edition of our magazine mailed to Another aspect that that may well determine whether a feed your address. You can also manage your profile with us and use your manufacturer can achieve the goals expected by today’s pet username/password to login to our app and/or our digital library. owner, is their ability to produce and bring to market shortThe registration page can be reached through our library at run production runs that may require additional or alternative either: English - https://flickread.com/edition/Petfood processing steps. This often requires a manufacturer to invest in Spanish - https://flickread.com/edition/petfood_espanol equipment that might not be too expensive to use in short-run Enjoy this issue and I look forward to keeping you in informed product production. about all things petfood related throughout 2023. Installing strategic machinery that can be re-purposed as
Our last edition Did you miss our January 2023 edition? If so, don’t panic! You can still read all of the great quality content that we published last month on our App – which you can download from Apple Store, Google Play or online at: https:// magstand.com/petfood – with the latter platform granting you the opportunity to see all of our back editions on the screen of your desktop computer.
experience within oilseeds and animal nutrition business with strong interest in agricultural developments and emerging markets. Dr Kropp received his Ph.D. in
The Interview
agricultural economics, agricultural mechanization and software development from
With Dr Martin Kropp, President Animal Nutrition EMEA, ADM
Justus Liebig University, Giessen in Germany.
Martin Kropp has an international career spanning 25+ years within the agricultural
To read more, go to:
sector, including several senior executive and board member roles. He has extensive
https://issuu.com/international_aquafeed/docs/ipf2301_web/40
6 | February 2023 - International Petfood