Industry PROFILE Aquaculture
The new hub of r premium dry petfood
by Mary Stewart, Director KC Pet Ltd, New Zealand
Boastinganabundanceofgrass-fedredmeatandcage focus, free plusliverandtripe,highlypalatableforfussyeate poultryNewZealand(NZ)isameccaforsuperpremiumpetfood dogswithsensitivitiestocertainfoods.Noartificialflav production.Thecountryhaslongheldareputation colours forproducing orpreservativesandzeropeascertainlyhelpsw qualityairdriedandfreezedrieddogfood.Bothofthese andtaste formats aswell.” haveenjoyedexportsuccessaroundtheglobeforover15years. Therecentestablishmentofalargedriedpetfood Newproduction Zealand is proudly non-GMO facilityutilisingaWengerextruderinthecentral Red north meatisland andpoultryarefreefromantibioticsandHormon meansNZcannowseriouslyupscalepetfoodexports. Growth WhenitPromotants.NewZealandisproudlynon-GMO,nofresh reachesfullcapacityKingCountryPetfoodinTaumarunui produce will (meat,milk,eggs,fruitorvegetables)originatingin produce30,metrictonnesofdriedpetfoodperannum.isgeneticallymodified. NZGreenMusselsandfishoilproviderichnaturalsources A whole new world of possibilities ofOmega3and6fattyacids,glucosamineandchondroitin ForJeremyStewart,ManagingDirectoroftheKiwiCountry™ tosupportjointhealthandmaintainashinyhealthyco brand,thenewfacilityopensupawholenewworldofhealth possibility anddigestionisenhancedwiththeadditionofk forNZinthegrainfreedriedpetfoodcategory. flaxseeds,cranberriesandkelp.Addingessentialvitamin “KiwiCountrytakesallofthesuper-premiumattributes minerals ofensures air acompleteandbalanceddiet.KiwiCoun driedandfreezedried,suchasahighredmeatcontent alsoand 10percent the NewZealandowned. useofsuperfoodslikeNZGreenMussel,liver,tripeand “Wehave flax accesstohighqualityNZwholefoodsallowing seeds,andincorporatestheseintoagrainfreedried ustoformat. craftpremium ” nutritiouscompleteandbalancedpe “ThefeedbackwearereceivingfromsupermarketsWe post manufactureinfacilitiesregisteredwiththeNZMinis pandemicisshoppersarelookingformorepremiumpetfood PrimaryIndustries.Ingredientsarefullytraceableandca choices,”saysMrStewart.“Traditionallysupermarket selected petfood tocreateapetfoodweareproudtocallourown aisleshavebeendominatedbythetwoUSownedmultinationals, MarsPetcareInc.andNestlePurinaPetcare. Important “Shopperswhopreviouslypurchasedfoodfromaspecialty pet ticks of approval KiwiCountryGrainFreefoodmeetsthenutritional storesuddenlywentlookingforasimilarproductintheirlocal requirementsstipulatedbyAAFCO(UnitedStates supermarketoverlockdown,sowhatwe’renowhearingfrom AssociationofAmericanFeedControlOfficials)and categorymanagersissupermarketswanttooffermore premium MARA (China’sMinistryofAgricultureandRural petfoodchoices. Affairs). “IngredientsinKiwiCountryaresimple,safe,sustainably Theseimportantticksofapprovalallowthebrandto producedandethicallysourced.Redmeatisgrassfedbe and free acrossallregions.TheKiwiCountryname exported isregisteredinNZ,Australia,USAandChinaandisa range,poultryiscagefreeandbarnraised.Grainfreerecipes verifiedauthenticNZbrandundertheFernmarkInitiati containover60percentNZsourcedmeatandorgans. Future “Weprioritiseagoodqualityhighproteindietsoreal NZredproductextensionsincludeagrainfreedryfoo rangeforcats. meatandpoultryarethenumberoneingredientineachformula. Dogshavesuchgreatnosesandwe’vefoundthehighprotein International Petfood - July 2022 | 35