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Skretting and Veramaris announce further collaboration as French supermarket Auchan launches sustainable, supernutritious trout
F
rench retail group Auchan, one of the world’s largest retailers is introducing a ground-breaking trout, raised on a novel feed by Skretting enriched with algal oil from Veramaris and insect meal. Crucially, and for the first time, the entire value chain came together to create a unique consumer proposition, combining farming, feed efficiency and alternative ingredients. Together, they achieved a significant boost of the nutritional value from the algal oils, while ingeniously replacing the forage fish with insect meal and fish trimmings. It’s the sustainable usage of a previously discarded resource. Not only does this provide consumers with healthier and more sustainable seafood as a result of increased levels of EPA and DHA omega-3, the innovative feed composition also constitutes further progress to ensure finite resources like fishmeal are not compromised. Olivier Vandebeulque, Head of Seafood Category at Auchan, was fundamental in bringing the new value chain together including Skretting, Truite Service, InnovaFeed and Veramaris. At the Paris International Agricultural Show (SIA
2020) the partners presented the product innovation. He said, “At Auchan, we believe in sustainable seafood. We are encouraged to see a shift in the value chain pioneered by Veramaris and Skretting and believe that our customers will see the value. Trout is just the first step for us, and we look forward to extending our collaborative value chain approach to further species such as shrimp, salmon, bream and bass.” Gaëlle Husser, Global Business Development Director at Veramaris, said, “Veramaris’ algal oil may be a small part of aqua diets, yet it has a major impact on the nutritional value and environmental profile of farmed fish. With the well-known benefits of eating a diet rich in omega-3, our algal oil enables fish producers to raise the levels of both EPA and DHA Omega-3 with no additional contribution from wild forage fish. Working closely with feed producer Skretting, we are playing a small yet important part in making sustainably nutritious trout and salmon available to consumers.”
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