Heart To Heart: The Giving Issue - The list of what motivates individuals and corporations to give is as long as the list of worthy causes that need help.
How To Turn Mean People Into Raving Fans - Mean people are everywhere, so how do you turn that meanness to your advantage? Marketing expert Michael Brenner tells Publisher Paul Feldman how to use empathy to give mean people what they desire most, and turn the whole situation into a win for everyone.