SPARKLING SUCCESS Bambi is the clear brand leader in eastern Europe when it comes to confectionery, and Banat is the country’s brand leader in the soft drinks sector. Bambi Banat/Knjaz Milos’ success has attracted the attention of the international venture capital company, Mid European Partners (MEP), which plans to grow the business with a €10 million investment in a new state-of-the-art manufacturing plant in Serbia. Philip Yorke reports.
98 Industry Europe