Inapub magazine july 2018 issue 78

Page 41

Light bulb moment: try different breads or an additional topping or two to take your garlic bread upmarket

plates. One simple option is to premiumise the bread from traditional baguette to artisanal produce such as ciabatta, flatbreads and sourdough. Ask your bread supplier about its range and then consider the price point and profit margin accordingly. Another choice is to keep your standard bread and add a series of toppings such as cheeses, rocket, caramelised red onion, and freshly roasted garlic. In terms of cheese, consider using a locally produced British product which customers would welcome as a food community-supporting measure. Another topping option is tomato and basil with fresh garlic or pesto, to create a freshly made dish offering great potential for upselling. Also consider making it for sharing. By offering this option for parties of four or more, you can increase the margin on an easy-to-produce dish, and simply follow the same recipe as a smaller version with larger quantities of ingredients.

With more than half of consumers saying they would pay more for a dish containing a branded cheese when eating out of home*, our authentic and award-winning professional range can turn everyday dishes into menu items that a diner will pay more for. Lactalis Professional is the foodservice division of Lactalis McLelland, part of a worldwide leader in the dairy industry with a portfolio of brands including Président®, Galbani®, Seriously® and Cricket St Thomas. We offer a wide variety of dairy products across the UK and Europe to the foodservice sector. We also provide recipe inspiration, as well as culinary support, in order to help foodservice operators maximise the use of cheese on their menus. For recipe inspiration visit lactalisfs.co.uk

trade.inapub.co.uk p37-38-39 art of upsell.indd 39

*Research commissioned by Lactalis Professional, March 2018. n=507 UK consumers.

26/06/2018 03:50


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