May-June Issue of Inside Northside Magazine

Page 69

W O M E N

I N

B U S I N E S S

“Doerr is one of the last furniture stores on both the Northshore and Southshore to have solid wood furniture that is made in America. The quality is simply like no other,” says Pamella Aline, manager of Doerr’s Covington store. Finding high quality furniture can be a daunting task. Creating custom furniture that will last decades may be even trickier, but not when Pamella and her team at Doerr Furniture help you. When Charles Doerr started Doerr Furniture in the Marigny on Elysian Fields over eighty years ago, he knew he was creating something special—and it inspired homeowners all over town to upgrade their furniture. Doerr was a hardworking man who passed on his work ethic to his kids. Eventually, Charles’ daughter, Marilyn, married Lloyd Mutter, who would later run the company. Their children began working at a young age, learning the ropes. Julian, Gary, David, Randy and Melanie are now officers of Doerr Furniture and continue to carry on their grandfather’s legacy by creating one-of-a-kind, hand-crafted furniture. After expanding to the Northshore three years ago, they needed someone to manage the Covington location. Pamella Aline knew that Doerr Furniture was something special and that her knowledge

Pamella Aline

of the Northshore would help make the new

DOERR FURNITURE

store a success. As a Northshore native, Pamella is familiar

themselves on offering well-made custom furniture

Furniture, she enjoys spending time with her

with the many different types of design her clients

at reasonable prices. Doerr’s design consultants

two sons, Storm and Braeden, or cuddling up

want in their homes. Doerr Furniture offers custom,

allow you to make as many changes as you want,

with her golden retrievers, Caspian and Sahara.

traditional, contemporary and even transitional

making it more of a fun, creative experience rather

Planning with her fiancé, Dr. James Rehkopf, for

furniture for all styles of homes. “The difference

than your typical furniture-buying process. Pamella

their wedding in October is a priority now. Pamella

with Doerr is that you are getting top-grain leather,

says, “We want you to love every piece you choose.

also enjoys writing, traveling, and reading novels,

real wood that is harvested and processed in

You will never feel pressured or discouraged when

especially on the sandy white beaches of Florida.

America and a guarantee that this piece of furniture

you come to Doerr Furniture. Whether you are

is strong, durable and will last for many years.”

looking for a lamp, or furnishing an entire home,

always manages to go above and beyond for her

Doerr also offers a made-in-America bedding line

we want to help you. What’s inside your furniture

clients. “Doerr Furniture strives to provide excellent

from Shifman, a 100-year-old bedding company

and how it’s made should be just as important as

service, ensuring that you won’t just feel like

that produces handmade cotton mattresses.

what’s inside a person.”

another customer; instead, you feel more like you

Today, the Mutter family still prides

When Pamella isn’t managing Doerr

While Pamella leads a busy schedule, she

are part of a family.”

Doerr Furniture is located at 1645 N. Hwy. 190, Suite 600, in Covington. 900-2425, doerrfurniture.com. May-June 2021 69


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May-June Issue of Inside Northside Magazine by Inside Publications - Issuu