Apex Signage improves profitability, productivity and sustainability with Elitron from Currie Group Founded in NSW in 2011 by Nick Greally, Director and Kadie Greally, CFO, Apex Signage has long been a fixture in Australia’s signage landscape. It is known for its dedication to quality and local values. Initially operating as a local B2B company in Sydney, Apex has progressively expanded to serve diverse industries, including construction and architecture, providing multisite branding, window films, and vehicle graphics. This growth has extended across state lines, with recent expansions into Queensland and Victoria. These expansions have allowed the company to better serve national clients and broaden its service portfolio.
Arnold expands, “We have had issues with after-sales support in the past, so finding a partner who prioritises customer service was crucial. Currie Group demonstrated a strong commitment to service, which gave us confidence in their ability to support us long-term.”
Apex recently invested in an Elitron Spark digital cutter. This investment aligns with the company’s strategy to advance its technology and respond to market demands for faster production turnarounds. Sam Arnold, Director of Apex Signage, notes that the purchase was driven by a need to replace aging machinery, improve cutting precision, and enhance overall efficiency. “We saw the Elitron as an opportunity to not only increase production but also to reduce the errors associated with hand cutting, which would directly impact our quality and consistency,” he explains.
The installation process was complex due to the machine’s location on a mezzanine level, but Currie Group handled it seamlessly. “Currie Group kept us informed at every stage and proactively addressed any challenges, which meant we didn’t have to worry about any unexpected issues,” Arnold adds. “The machine was up and running within days, and the transition was smooth, thanks to the guidance from Currie Group’s engineers. Our team was given comprehensive training to ensure we could operate the Elitron to its full potential.”
Initially, Apex approached Currie Group while looking into a new printer, but upon learning about Apex’s search for a cutting solution, Currie Group introduced the Elitron Spark. The team at Apex conducted a virtual inspection of the machine, facilitated by Currie Group at the Elitron factory in Italy. Nick Greally was impressed by the Spark’s robustness, versatility, and quality. Past service issues with other suppliers had made Apex particularly cautious about establishing a new vendor relationship, but Currie Group’s reputation as a service-oriented company eased their concerns. 24
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Since installing the Spark, Apex has seen a significant increase in production capacity and efficiency. The Spark’s precision has reduced lead times and enabled jobs to be completed more quickly. Additionally, removing the manual elements of table work has decreased human error, leading to enhanced product quality and efficiency. “The gain in efficiency has optimised operations and frees up skilled staff to focus on more complex tasks, thereby elevating overall productivity. The reduced error rate has resulted in less wastage, by eliminating human error during production and due to the precision of the cutter”, observes Arnold. Paul Whitehead, Business Unit Manager – Sign & Display at Currie Group says “Currie Group is proud to support Apex Signage with the addition of the new Elitron Spark cutting system which marks an exciting step forward in our commitment to helping clients expand capabilities and drive efficiencies. Adding this new technology to the two Canon Colorado’s we’re already servicing at Apex allows us to provide a more integrated, versatile print and cutting solution. We are thankful for Apex putting their confidence in Currie Group in helping them serve their growing demand with speed, precision, and reliability. The purchase of the Elitron through Currie Group has strengthened Apex’s production capabilities, positioning it as a more competitive and reliable signage provider.