ADS Australia advances with Canon Colorado M-series Printer from Currie Group Dean Wright ADS Australia and Paul Whitehead Currie Group
ADS Australia has recently expanded its capabilities by investing in a Canon Colorado M5W printer. Partnering with Currie Group for this purchase, ADS Australia aimed to enhance its production efficiency, print quality, and overall customer satisfaction. Established 23 years ago, ADS Australia started as a small screen-printing business. Over the years, it has become a key player in the digital printing market, serving various industries with a broad range of printing needs. Known for its commitment to quality and innovation, ADS Australia continuously invests in the latest technology to meet clients’ evolving demands. The company is also committed to sustainability, continuously working to recycle as much material as possible, including paper and plastics. This commitment to eco-friendly practices is increasingly important to their clients and has become a significant aspect of their business operations. Dean Wright, Managing Director and founder of ADS Australia says the company’s decision to purchase the Canon Colorado M-series printer was driven by its need to keep up with increasing workloads and the market demand for high-quality, fine-text prints. According to Wright, their existing ageing printers could no longer handle some projects’ volume and specific requirements, particularly those involving smaller stickers and bespoke signage work. Thanks to Currie Group’s expertise, the printer installation was remarkably smooth. “The machine and technician arrived on the same day, and within hours, they had efficiently unpacked and positioned the printer in place, configuring and automatically calibrating it without any hitches. The technician demonstrated extensive knowledge about the installation process, showcasing the 32
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high level of expertise and professionalism that Currie Group consistently brings to their service. They ensured everything was executed smoothly. It is always a pleasure interacting with anyone from Currie Group,” observes Wright. Only one minor challenge occurred at the installation: integrating the EFI Fiery RIP software with the Colorado. This was partly due to ADS Australia being among the first in the world to use this combination of software and new hardware. Despite the initial learning curve, the support from Currie Group, particularly from their technical expert Alex Bloch, ensured that the setup was completed successfully. Wright further emphasised the strong relationship with Currie Group, saying, “The consistent and reliable service provided by Currie Group has reinforced my trust and overall business satisfaction.” “We have come to know and trust Dean and the entire team at ADS through their support of Currie Group in producing the graphics for both PacPrint and our Melbourne Demonstration Centre. It’s great that we have been able to further strengthen the relationship with the installation of the new Canon Colorado M5W which adds additional application diversity for ADS, to an already impressive product offering,” adds Paul Whitehead, Business Unit Manager – Sign and Display, Currie Group. Since its installation, the Canon Colorado M5W printer has exceeded expectations.
It has delivered superior print quality, especially in fine text and high-end imagery, which has been particularly appreciated by clients requiring high-resolution art prints and smooth UV images without raised textures. The printer’s ability to produce reverse-printed white stickers and CMYK banners with high precision has significantly enhanced the company’s product offerings. Wright also notes that one of the standout features of the Canon Colorado M5W is its reliability and efficiency. The printer can operate unattended for extended periods, allowing for overnight printing and reducing the need for constant supervision. This has led to increased productivity for ADS Australia and the ability to meet tight deadlines without compromising quality. Highlighting the long-standing relationship with Currie Group as a key factor in their decision to purchase from the distributor; and having previously collaborated with Currie Group on various projects, including their stand at Melbourne’s PacPrint event, Wright was confident in their service and support capabilities. The addition of the Canon Colorado M5W printer reinforces ADS Australia’s position as a leader in digital printing and shows that it is ahead of the curve in adapting to market demands. With enhanced capabilities, superior print quality, and the reliable support of Currie Group, ADS Australia is well-equipped to meet the growing needs of its diverse client base.