Kitchen Icon – the history of Magimix

THE MAGIC OF MAGIMIX

Magimix 4200XL Satin Food Processor

RRP: £340.00

Harts Price: £309.00

It’s been more than 50 years since Magimix introduced the first domestic food processor and changed the way we prepare meals forever

BELOW: Celebrity chefs including Rosemary Shrager and Great British Bake

Off’s Steven Carter-Bailey are Magimix fans

RIGHT: Steve Punter, Managing Director at Magimix UK

Back in 1961, Pierre Verdun, a butcher from a small village in the heart of Burgundy, joined forces with his friend Robert Comte to develop a culinary brainwave. Together they came up with the fi rst food preparation machine featuring a blade on the bottom of a pot that could chop, grind, shred and knead. A patent quickly followed, and the Robot

Coupe processor was launched in 1963, aimed at professional chefs.

BELOW: The Changing

Face of Magimix - from the 1970s version to a current model.

AN INNOVATION

This revolutionary innovation saved hours of prep work and quickly became an international success. Comte’s wife felt a tad envious. She asked if he

BELOW: The original Robot

Coupe revolutionised food preparation

could please produce a smaller version for her, and domestic use generally. Robert Comte duly obliged and on 1st March, 1971, the fi rst compact domestic food processor was born and christened Magimix. In 1980, the French Groupe Hameur took over the 2 brands and remains the sole owner of the company, with more than 150 employees and an international brand presence.

SABATIER STAINLESS-STEEL

All Magimix food processors are made in a French factory in the former mining centre of Montceau-lesMines, 70 miles southwest of Dijon. The accessories (blades, discs, etc) are all produced in Sabatier stainless-steel and are made in Thiers, the French heart of knife-making. Magimix has always boasted an industrial-grade, direct-drive induction motor, the type that automatically adjusts its power to the task in hand and is guaranteed for a somewhat staggering 30 years.

CELEBRITY FANS

Celebrated French chef Paul Bocuse (1926-2018) was one of Magimix’s fi rst fans. He used a Magimix for all of his professional life, as have many top cooks since, from Jamie Oliver to Pru Leith, Rosemary Shrager, Eric Lanlard, Yotam Ottolenghi and almost every single contestant of MasterChef and The Great British Bake Off .

ABOVE: Vintage

Magimix cookery books

BUILT TO LAST

Today the Magimix range includes a wide range of appliances, from blenders and food processors to ice-cream makers and juicers. Magimix’s phrase ‘Built better to last longer’ really has stood the test of time (along with their appliances).

AT A GLANCE

1961 The food processor is invented.

1963 The Robot Coupe processor is launched, aimed at professional chefs. These machines are still used today in commercial kitchens across the globe.

1971 The fi rst compact domestic food processor is introduced.

1974 Magimix is brought to the UK market.

1980 The French Groupe Hameur takes over the two brands – Magimix & Robot Coupe, and remains sole owner of the company today.

1988 The addition of different bowl sizes to the range enables multiple food preparations and increases timesaving. The company also launches 3 sizes of food processor.

1994 Le Compact range introduced, reducing the footprint of Magimix Food Processors by 25%.

1998 Magimix launches its fi rst juicer, Le Duo.

2013 The Magimix Food Processor received its fi rst Quiet Mark accreditation, establishing the appliances as some of the quietest on the market.

2021 The company celebrates its 50th anniversary.

QUIET – AND LONG LASTING

“We’re very proud that our machines are Quiet Mark approved – it’s a third-party endorsement. And we have a 30-year guarantee on our motor. It’s like buying a car that’s never going to go wrong – you might need to replace the tyres and the windscreen wipers once in a while, but the engine is good for life.” STEVE PUNTER, Magimix UK MD

Magimix 4200XL Red Food Processor RRP: £320.00 Harts Price: £299.99

Magimix 3200XL Black Food Processor

Built to last and last, the 3200XL is supplied with a 3-year parts guarantee, while the powerful and supremely quiet induction motor is covered by a 30-year warranty. Straightforward to use, this appliance is perfect for a family of 4 and has everything you’ll need to blend, chop, slice, grate, knead and whisk.

Harts Price: £269.00

MAGIMIX

Magimix 5200XL Cream Food Processor

A great choice for big families or those who love to entertain, the 5200XL has the largest capacity in the range. RRP: £370.00

Harts Price: £335.00 Magimix Spiral Expert

Spiralize your vegetables in no time at all. The Spiral Expert comes with 3 stainless steel cutting cones to create the tastiest courgetti, the swirliest rainbow salads and the crispiest tornado fries.

Harts Price: £119.00

Magimix 5200XL Premium Satin Food Processor RRP: £490.00 Harts Price: £457.00

Magimix Multi-Function Steamer

This handy steamer features twin 5.5L stainless-steel baskets and, cleverly, the top one has a removable base that enables you to double the volume in a single steam. The bottom basket has 6 hollows for steaming eggs, and the 1.5L liquid reservoir features a boil-dry safety system. RRP: £215.00

Harts Price: £199.99

Magimix Mini Chopper Satin

Easy to use, the Magimix Mini Chopper lets you to chop, puree, blend and liquidise smaller quantities at the touch of a button.

Harts Price: £64.00 Magimix Juice Expert 3

Make juices, smoothies, plant-based milks and freshly squeezed citrus juices with ease. Using cold press technology the Juice Expert 3 retains more vitamins and minerals alongside extracting higher yield with lower oxidation. RRP: £250.00

Harts Price: £238.00

Magimix Blender Power 4 Black A great buy if you’re looking for a healthier lifestyle, this time-saving blender has 5 automatic settings for preparing desserts, ice, smoothies, soups and plenty more. It comes with a recipe book, a measuring cup and spatula. RRP: £200.00 Harts Price: £179.99

Magimix Gelato Expert Ice Cream Maker – Satin Create your own delicious ice creams, sorbets and yoghurts in as little as 20 minutes with this wonderful, easy-to-use appliance.

The machine has a built-in freezer, and twin 2L stainless-steel bowls allow you to make and store 2 batches in a row.

Harts Price: £499.00

Orange Tree Toys Crocodile Alphabet Wooden Puzzle Harts Price: £25.00

Orange Tree Toys Lion Number Wooden Puzzle

Harts Price: £16.00

Orange Tree Toys Hermit Crab Stacking Ring Wooden Toy

This colourful play item is crafted from wood certifi ed by the Forest Stewardship Council, which supports responsible management of world woodland. Suitable for children 12 months and over.

Harts Price: £16.00

COLOURFUL CREATURES

Full alphabet available

Delight and enchant little ones with quality toys that are made to last

Orange Tree Toys Wooden Alphabet Letters Z Harts Price: £1.75

Orange Tree Toys Jemima PuddleDuck™ Xylophone Wooden Toy Harts Price: £17.99 Orange Tree Toys Dinosaur Mini

Wooden Puzzle Set Harts Price: £10.99

Orange Tree Toys Ladybird Stacking Pull Along Wooden Toy Harts Price: £22.99 Orange Tree Toys Farm Animal Wooden Puzzle Train Harts Price: £32.99