Over the past ten years, Faces of the Valley has put a spotlight on local professionals making waves in our area. These talented leaders and their teams are standouts in their respective fields who go above and beyond every day for the clients and communities they serve.
Read on and get to know them better.
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When in search of a roofing, siding, window or gutter replacement company that treats clients like family, look no further than third generation familyowned business Clarke Roofing for a five-star experience. The boutique-style contracting company purposely staffs an intimate team to create its dynamic company culture.
What does that mean for customers? Clarke Roofing’s husband-and-wife owners are involved in the entire process of your project, going the extra mile and offering transparency, quality workmanship and fair pricing, too. The Clarke Roofing team relishes meeting new people every day and being involved in home transformations.
Its owners say, “We love everything about our business: the people we meet, families we support and improvements we make to our community. As you get to know us, you’ll find that we use our expertise to provide a seamless experience and work to build trust and high expectations with our customers.”
For those looking for a fitness facility where they can achieve results while feeling like a welcomed part of the community, pay a visit to Steel Fitness Premier. The state-of-the-art center has its members covered with more than 85 studio classes each week, from spin, yoga, strength and cardio intervals, to Zumba, aqua and everything in-between. All exercise styles are accommodated. Visitors can indulge in three heated pools, steam rooms, saunas and whirlpools; do laps on an indoor and outdoor track; enjoy massage services, onsite child care, personal training and more.
“One of the main goals in opening Steel Fitness Premier [in 2012] was to give the Lehigh Valley a robust selection of fitness classes, allowing our members to customize their week with class styles that fit their individual goals,” explains Tom Fenstermacher, owner, local entrepreneur and fitness professional. The location is the second opened by Fenstermacher, with Steel Fitness Riverport, Bethlehem, opening in 2006.
All fitness levels are encouraged to join Steel Fitness Premier. Says Gina Angel, group fitness director, “When you walk into a studio with positive, friendly faces, you instantly feel welcomed. Our instructors and members form relationships through a shared dedication to strive towards a healthier lifestyle.” It’s that embracing, welcoming culture that motivates people to achieve their fitness goals.
What’s in the works for Steel Fitness Premier? Look for a new yoga studio to open this spring! Reach out to secure a free day pass to see what makes the facility stand out in the best of ways.
Lehigh Valley Water Systems is the top choice for water softening and purification in the Greater Lehigh Valley. Serving the area for decades, the family-owned business has earned a reputation for providing reliable and effective water treatment solutions to both residential and commercial customers.
At the heart of the business is the Long family, led by father Barry Long and his son Ben Long. Together, they bring decades of combined experience, ensuring that every customer receives expert guidance and the best possible solutions. Their hands-on approach and dedication to quality have grown the business into a trusted name across the region.
Lehigh Valley Water Systems offers a wide range of water treatment systems, including softeners, filters and reverse osmosis units, all designed to ensure clean, safe and great-tasting water for every customer.
What truly sets Lehigh Valley Water Systems apart is their unwavering commitment to customer satisfaction. With extensive knowledge of water treatment technologies and a focus on providing tailored solutions, Barry and Ben Long have ensured that their company remains the region’s number one water purification provider.
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Scott Rothenberger PLACE
Ask award-winning PLACE owner Scott Rothenberger what his favorite project has been and he’ll tell you, “My next one!”
“I love what I do and I feel so fortunate to wake up every day being able to make a living and to provide work for our team members, create beauty and change the lives of our clients,” Rothenberger says.
PLACE, entering its 16th year, specializes in a design/build/ maintain relationship with its clients. With 75 percent of the business focused on outdoor living spaces and landscaping, the remaining design and installation expertise encompasses seasonal planters, interior design, event design, planning and production, holiday decorating and more.
Pennsylvania clients and those through the southern states and as far west as Arizona rave that PLACE’s designs have enriched their lives and added value to their real estate investments. Rothenberger is also dedicated to giving back by designing and producing events for health, animal rescue and arts charities.
It was a deep interest in the sciences and a passion for helping individuals and families that began Dr. Ndeye-Aicha Gueye’s journey into the medical field. At RMA Lehigh Valley, she leads an expert team that includes board-certified Women’s Health Nurse Practitioner Brittany Seal. All are passionate about helping those in need to build families through advanced fertility treatments.
“Undergoing fertility care is often a stressful and emotional experience. Our goal is to ensure that every patient who walks through the door feels welcomed,” says Seal.
In fact, patients often express gratitude for the care and support they receive during their time at RMA Lehigh Valley, explaining the team provides them with hope and a clear path forward during an often difficult journey. Care at the facility is personalized to each patient and the treatment plans are proven. RMA professionals practice evidence-based medicine backed by next-level fertility science and offer cutting-edge fertility treatments that have resulted in birth success rates well above the national average. Services include comprehensive fertility care, including treatments like fertility preservation (egg freezing), IVF (in vitro fertilization), IUI (intrauterine insemination) and various surgical procedures.
It’s all done with expert guidance and the utmost compassion and care. Patients assert they feel confident and well-supported, regardless of the challenges they may face in building or growing their family.
Says Dr. Gueye, “It’s incredibly rewarding to see the real-time impact of our innovations and know that the advancements we make today are enhancing patients’ fertility outcomes today, with immediate, tangible results.”
Sheri Hovan, President & CEO
Founded in 2010 by Sheri Hovan, Coding & Billing Solutions, LLC (CBS) is a recognized leader in medical coding and billing services, health information management (HIM), revenue cycle management, auditing and training for hospitals, healthcare systems and physician providers across the United States. With a steadfast commitment to quality, compliance and accuracy, CBS strives to build long-term, trusted partnerships with each client by delivering exceptional service and measurable results.
Sheri is joined by her son, Mark Hovan, Vice President of CBS. Before joining CBS, Mark held a senior leadership role in a Fortune 300 company. They manage CBS’s team of 100-percent US-based expert coders, whose mission is to assist client healthcare organizations in improving coding accuracy, optimizing revenue capture and ensuring financial success—all while adhering to industry regulations and budgetary constraints. CBS’s highly skilled professionals stay up to date with the latest coding guidelines and best practices, helping clients navigate the complexities of medical coding with confidence.
Family-owned and -operated for 45 years, Kitchen Magic has transformed more than 60,000 spaces, honing the expertise of its team, skilled craftsmen and top-notch installers to provide cabinet resurfacing, all-new cabinetry or a hybrid of the two, meeting a variety of styles and budgets. Brett Bacho (President and CEO), his wife Lotte, her sisters Renate Sprung and Cindy Purcell, and Brett’s brother Chad, along with company’s leadership team, carry on the legacy of founding owners Joe and Reine Fleck’s people-first culture. “Take care of your people and your people will take care of your customers,” says Bacho. When considering how to update the heart of your home, reach out to learn more. Kitchen Magic meets clients right at home. Expert consultants bring the showroom with them for a free design consultation. Most products are American-made right in their nearby Nazareth factory. The company also offers bath/shower transformations.
From general obstetrics and gynecology to specialized services and programs, the team at Lehigh Valley Health Network (LVHN), part of Jefferson Health, provides the women of this community with the care they need and deserve at every stage of life.
Along with well-woman preventive care services, LVHN offers gynecologic specialty care services, including minimally invasive gynecologic surgery, advanced gynecologic ultrasound, female pelvic medicine and specialized clinics for conditions such as menopausal health, chronic pelvic pain and vaginal and vulvar conditions, to name just a few. Many programs are led by clinicians with advanced training or certifications for the conditions they treat.
During pregnancy, LVHN offers multiple platforms for care the way women want it. This includes midwifery care, group prenatal care through CenteringPregnancy ®, as well as obstetrical care and high-risk pregnancy care from maternal fetal medicine specialists. These clinical programs are supported by counselors, dietitians, pelvic physical therapists and genetic counselors.
LVHN offers a broad range of female-centered care that is designed by women, for women, with their needs and comfort in mind. These programs blend experience, leading-edge technology and compassion into a personalized experience. Partnering with women to help them from adolescence to menopause— and everything in between—clinicians at LVHN tailor specialized programs to the physical, mental and emotional health and well-being of women.
1.888.402.5846 | lvhn.org/womenshealth
Serving the community in meaningful ways is at the heart of everything First Commonwealth Federal Credit Union strives to achieve. They prioritize supporting local businesses, participating in events and building relationships that strengthen the foundation of the Lehigh Valley and beyond. By actively engaging with the people and businesses that make up the community, they’re working to create a positive impact right here in their backyard.
What truly sets First Commonwealth apart is its unwavering commitment to putting people over profits. Every interaction is rooted in care, integrity and a deep understanding of each member’s unique financial journey. Whether it’s helping families save for the future, supporting entrepreneurs or guiding members through important financial decisions, First Commonwealth is a trusted partner every step of the way.
At the forefront of this mission are the Financial Center Leadership and Business and Community Development teams. These teams are dedicated to offering more than just banking services—they are committed to providing financial education, resources and personalized support that empower members to manage their finances confidently.
Members often praise First Commonwealth for its service and the genuine relationships fostered within the walls of their Financial Centers. This dedication drives the credit union’s meaningful impact, helping to build security and growth that extend beyond the numbers.
As the economic landscape continues to evolve, First Commonwealth remains focused on helping its members navigate life’s milestones with confidence. With a people-centric philosophy, the credit union is building a stronger future—one member at a time.
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Monica Yurconic-Groff | Ross Plants, Flowers & Gifts
In the heart of the Lehigh Valley, Monica Yurconic-Groff is the recognized Face of Plants, Flowers and Unique Gifts. With a deep passion for beauty and creativity, she transforms ordinary moments into memorable experiences. Whether it’s a stunning bouquet, a flourishing plant or a carefully selected gift, Monica’s expertise elevates everything she creates. Her customers don’t just purchase flowers and plants—they connect with art, emotion and a personal touch in every arrangement. Monica’s warm spirit, attention to detail and dedication to teaching others have made her a trusted figure in the community. Through workshops and classes both in her shop and throughout the Lehigh Valley, she shares her knowledge and love for flowers and plants. When it comes to plants, flowers and unique gifts, Monica and her team at Ross are synonymous with quality, creativity and joy in the Lehigh Valley.
Whether a child needs primary, specialty, emergency or inpatient care, St. Luke’s Children’s Hospital helps kids and parents feel better.
St. Luke’s pediatricians provide the highest-quality care for children from birth through adolescence. For annual check-ups and well visits, same-day sick visits, recommended immunizations and chronic disease management, St. Luke’s pediatricians deliver the quality and compassionate care parents expect for their child now and in the future.
Children and families also have access to care through St. Luke’s Children’s Hospital, including St. Luke’s Pediatric Inpatient Unit, Pediatric Intensive Care Unit and The Isaacman Family St. Luke’s Children’s ER, as well as St. Luke’s Pediatric Specialty Center, Baby & Me Support Center and more than 40 pediatric specialties.
St. Luke’s continues to invest in growing its pediatric and pediatric specialty/surgical programs through the addition of experienced, compassionate providers and convenient locations throughout the Greater Lehigh Valley area.
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“Your story and your future are at the heart of our business.”
In a boutique multi-family home office experience, Magellan Financial provides multigenerational wealth planning to the Lehigh Valley. They believe true wealth is more than financial security— it’s about living a fulfilling life and leaving a meaningful legacy. Magellan Financial’s wealth management services aim to provide comprehensive solutions that allow clients’ assets to be a tool to accomplish their goals in life.
The experienced professionals at Magellan will utilize advanced planning techniques and personalized strategies by coordinating efforts across various disciplines, including legal, insurance, investment, estate, business and taxes, to help guide clients through life’s transitions with clarity and confidence.
Clients can count on informed, honest advice from team members who collaborate to solve life’s challenges by looking at options to arrive at a desirable outcome.
Customer service is a priority and is embraced by every team member. Clients can be confident that the team will hear their questions and strive to respond quickly, aiming to support the whole family of friends that Magellan Financial knows as clients.
Magellan Financial looks forward to working with more families in the Lehigh Valley to help create a more meaningful definition of wealth.
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Women’s Heart and Vascular Program at Lehigh Valley Heart and Vascular Institute
Heart disease remains the number one cause of death for women in the US. At Lehigh Valley Health Network (LVHN), they’re looking to change that.
The Women’s Heart and Vascular Program, established more than 20 years ago, is home to the largest network of female cardiovascular specialists in the region. Here, women partner with women for prevention, treatment and management of a wide range of heart and vascular conditions.
The program’s heart and vascular experts understand the diagnoses and treatments identified for men do not give the same optimal results for women. Women have their own unique needs regarding cardiovascular disease.
Major life events specific to women, like pregnancy and menopause, can present heart health challenges. Going through cancer treatment, or conditions
like peripheral artery disease (PAD) and high cholesterol, are common heart issues for women. The Women’s Heart and Vascular Program is a safe space for women to connect and find support.
Women often are the household CEO and put their needs last. The Women’s Heart and Vascular Program at LVHN understands the challenges of balancing work and family life. They care for patients at six locations throughout the region. Convenience in receiving support to maintain a heart-healthy lifestyle has never been easier.
The program also provides education, treatment and management for heart rhythm problems and conditions like atrial fibrillation, or AFib. From heart failure management to heart valve treatments, the Women’s Heart and Vascular Program has it covered.
Trust LVHN, the region’s cardiovascular health leader, for the best outcomes.
888.402.5846 | lvhn.org/womensheart
Long’s EcoWater Systems is proud to be celebrating EcoWater’s 100th anniversary! Locally, residents of the Greater Lehigh Valley have trusted Long’s EcoWater Systems with keeping their water safe, healthy and clean since 1949. Owners Scott Warrick and Jim Carroll, along with their experienced team, are dedicated to assisting residents with their water issues: hardness, bacteria, chlorine and other contaminants. Whether a customer is looking for pure drinking water, soft water, water testing and/or water filtration, Long’s EcoWater provides certified solutions and professional services to safeguard a family’s health.
As an award-winning 2024 Premier EcoWater Dealer, Long’s EcoWater takes pride in offering best-in-class solutions by EcoWater Systems. All EcoWater products are backed by Berkshire Hathaway and are designed and manufactured in the USA with a focus on innovation, efficiency and longevity. Benefits of EcoWater products include filtration that is certified to remove over 94 contaminants, bonded warranties, water softeners that use half the salt and water of other brands, a Wi-Fi monitoring app and much more. “Contaminants in the water affect the health of your family and we are the shield that protects your family’s water,” says Warrick. “With over 75 years of service to the Lehigh Valley, customers can expect quality work and outstanding service.” Not only do they enjoy the best products, but they will also receive the best possible experience. It’s why Long’s EcoWater has earned over 1,200 five-star reviews and consistent ratings as the “best in the Lehigh Valley.”
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Comfort Generation
Comfort Generation is more than a dedicated HVAC service partner; the company is a force for positive change in the Lehigh Valley. Proud partners of the Lennox Feel the Love program, Comfort Generation’s team helps to bring warmth and comfort to families in need. It’s just one example of the service provider’s commitment to charitable giving and community support.
Locally owned and operated, Comfort Generation is also dedicated to elevating the customer experience. The fresh, excited, growth-minded company is invested in ongoing technician training, ensuring its top-notch technicians always deliver the highest standard of service by staying ahead of the curve in knowing the latest HVAC and customer service trends.
Say its owners, “We love that our business is a vehicle for positive change; from training our technicians to be the best, to offering unparalleled customer service, every part of our company is designed to make a tangible impact.”
Mitri Brothers General Contractors and Roofing LLC was born from a dream of leaving corporate America and starting a self-owned operation, and it launched during a huge obstacle in 2019: the COVID-19 pandemic. Overcoming every challenge it’s faced, the business made it from the small basement space of husband-and-wife team, Leila and Wasim, to its own storefront and warehouse space today.
The one-stop shop offers a multitude of services, including: painting, flooring, kitchens, bathrooms, additions, roofing, countertop and cabinet installation, concrete work, chimney repairs, siding, porch and deck construction, plumbing, HVAC work, historic remodels and much more. Ask what makes the womanand family-owned operation unique and they’ll tell you it’s the team they’ve put together. And customers would agree.
Asserts Leila, “From the minute you call us you get one of our office staff—not a generic voicemail or answering service. When our estimator comes out, we help to make our client’s vision a reality. Our staff is attentive and listens to each client, aiming to make their dreams come true.”
For power couple Leila and Wasim, Mitri Brothers is more than a job. It’s a legacy they can one day pass onto their family, including their children, Jacob, Juliana and Joey. Making a positive impact for future generations is a passion of Leila’s. Mitri Brothers gives back by sponsoring high school students in business competitions and Leila visits to speak to them about her experience, too. She hopes to inspire them to achieve their dreams as she and Wasim have with Mitri Brothers.
Embark on a transformative journey with Physicians Weight Control’s Strawberry Laser Lipo Program, under the leadership of Dr. William Strowhouer and his son, Director William Strowhouer III. Driven by a commitment to offering accessible weight loss and inch-loss solutions, their seamless integration of cutting-edge technology has redefined body contouring for thousands of clients.
Their array of services includes personalized medical weight loss programs featuring phentermine, tirzepatide and semaglutide injections, body contouring and inch loss through the revolutionary Strawberry Laser Lipo treatments, and the added benefits of vitamin/nutrient injections to boost energy levels, burn fat and support metabolism with vitamin B12 and BioBoost lipotropic injections.
The Strawberry Laser Lipo Program is celebrating its 10-year anniversary with PWC. Boasting state-of-theart technology, it is backed by FDA approval, ensuring precise and visible results after every treatment. Each client receives personalized care with treatment plans tailored to their unique needs, maximizing efficacy and ensuring optimal results. With a remarkable 95 percent success rate in clinical trials, clients can trust in the safety and assurance of their inch-loss journey without experiencing adverse side effects. Moreover, the program’s noninvasive approach means zero downtime, pain or the need for surgery.
Clients express their delight and satisfaction with the program’s effectiveness, safety and convenience, praising the dedicated team’s commitment to their wellness goals. Physicians Weight Control in Allentown remains steadfast in their mission to empower individuals on their wellness journey, inviting everyone to discover a healthier, happier version of themselves.
5018 Medical Center Cir. Ste 230, Allentown 610.398.3500 pwconline.com
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Wealth isn’t just about numbers at Morton Brown. It’s about building something bigger. Whether that means crafting a financial plan that aligns with personal values, strengthening relationships with clients, or growing its firm to better serve the community, every step the business takes is intentional.
Currently, Morton Brown is in a season of growth, both literally and figuratively. As they build out their new office space, launch a refreshed website, and introduce a new app, the fee-based fiduciary firm is reimagining the client experience. Asserts its Co-Founder Kathryn Brown, “The work we do is about more than managing investments. It’s about helping leaders, families, and professionals design a financial future that reflects their purpose.”
Morton Brown advisors serve as guides, helping clients manage the complexities of wealth with clarity and confidence. Expect a boutique, high-touch experience designed for executives, business owners, and community leaders seeking thoughtful planning and meaningful direction. “What we hear most from clients is a sense of relief and empowerment, knowing they have a trusted team helping them navigate life’s transitions,” says Dennis Morton, Co-Founder. And they are excited for what’s ahead: new spaces, new tools, and new ways to serve. While a lot of “new” is in the works, Morton Brown’s vision remains the same: to positively impact the experience people have with money, relationships, and life. “This year, we’re not just growing. We’re building.”
Skelly Smiles
It was an unexpected high school softball injury that launched Dr. Elizabeth Skelly, a lifelong resident of the Lehigh Valley, into a career in dentistry. Requiring treatment from a variety of dental specialists, her need for care was addressed, and a deep interest in the science and artistry behind dentistry was sparked. Today, Skelly Smiles in Easton offers a wide array of dental treatments, most notably, using digital technology to create beautiful smiles using SureSmile orthodontic aligners. Digital impressions are made with intraoral scanners, allowing patients to get an immediate look at their teeth on a screen. Professionals at Skelly Smiles also fabricate whitening trays and nightguards using a 3D printer—the Primeprint—the first of its kind in the Lehigh Valley. Skelly Smiles
also offers patients of all ages preventative cleanings and stresses the importance of starting a journey toward excellent dental health from an early age. Recently, the practice has incorporated the use of injectables such as Botox to aid in enhancing a patient’s facial features, framing their beautiful smile. Skelly Smiles is run by a team of talented and dedicated women who share a passion for transforming smiles and boosting confidence. Says Dr. Skelly, “We believe that a beautiful smile can do more than just enhance appearances—it can change lives. By embracing the latest technology, we can provide more precise, efficient and comfortable care, helping everyone experience the full benefits of modern dentistry.” Don’t wait—a smile journey at Skelly Smiles begins today!
S. 22 nd St., Easton | 610.252.8966 | skellysmiles.com
There are consultants. There are coaches. And then there is Compass Point. A team of eight family business experts with financial acumen, emotional intelligence and strong facilitation skills to help a leadership team navigate the inherent challenges within a family business. Successful Businesses. Aligned Ownership. Stronger Families. That’s what can be achieved with Compass Point on one’s side.
Compass Point helps family business owners shape success now and for the next generation by aligning the ownership, strengthening family understanding around business fundamentals, preparing the Next Generation, and building a business that can run without the owner. Their Six Pillars of Family Business Framework focuses on Strategy, Leadership, Transition, Family Dynamics and Governance, Financial Gap and Next Chapter.
What does Compass Point hear from their customers? “We could not have [scaled the business, aligned the team, created a succession plan, built a board] without Compass Point.”
Founder Tom Garrity shares, “Our approach resonates with owners because we are driving business growth and value, while also aligning owners, and building family relationships that other operating systems don’t adequately address, if at all. We believe creating harmony at both the conference room table and dinner table is priceless.”
306 S. New St. Suite 110, Bethlehem 610.336.0514
compasspt.com
