International Bottled Water Association
PRESIDENT’S MESSAGE NEW YEAR, NEW CHANCES TO PROMOTE HEALTHY HYDRATION Consumers are increasingly choosing bottled water as their packaged beverage of choice. But what about those who have yet to be persuaded by the health benefits of drinking water? IBWA staff considered what unanswered questions they might have when putting together this “Healthy Hydration” issue of Bottled Water Reporter. We begin by answering the most obvious question: “Why Drink Water?" (p.10). Here, three noted hydration experts offer their opinions on why people should make water their primary beverage. We follow that up with “How Much Water Should You Drink?” (p.14), where Roselyne Y. Wagner, PhD (PMCONSEILS), and Isabelle Guelinckx, PhD (Danone Nutricia Research), review the varying global recommendations on water intake—and discuss where current research stands on the issue. For people who’d like specific examples of how drinking water helps the body, Drinking Water Research Trustee Lawrence E. Armstrong, PhD, illustrates some of the documented health benefits of water consumption in his article, “Drink More Water Each Day to Optimize Mood and Mental Tasks” (p.20). IBWA is proud of the role we play in helping consumers achieve a healthier lifestyle. But we know that, if we are going to be successful at promoting healthy hydration for all, we are going to need allies. In “The National Drinking Water Alliance: Who We Are, What We Do, and Why You Should Care” (p.24), Christina Hecht, PhD, a senior policy advisor at the University of California Nutrition Policy Institute, describes the advocacy work of this influential organization—and outlines some of the ways we can work together to help ensure, people, especially children, “drink water first for thirst.” Our columns continue the discussion on how to promote the benefits of water consumption. We first review ways members can fold healthy hydration information into their conversations with members of Congress in our Government Relations column (p.28). Next, the Communications column (p.30) emphasizes the importance of recognizing that the shift of moving from carbonated soft drinks to bottled water is consumer driven—and Americans have been increasing their consumption of bottled water for decades. The Technical Update column (p.32) veers our focus to the Food Safety Modernization Act’s (FSMA) Intentional Adulteration Rule and reviews what impact it will have on IBWA bottlers. A new year introduces new opportunities for IBWA members to work together to ensure consumers, legislators, and the media know the truth about bottled water and healthy hydration. We look forward to working on the issues with you in 2017.
Joe Doss IBWA President 4
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