GoingGreen environmental impact
Working to end single-use plastic pollution & GSRZIVWEXMSR FIX[IIR )ERMIPPI 5E]RXIV )MVIGXSV SJ (SVTSVEXI &ǺEMVW EX 'EGEVHM ERH 0EXMI 'IVV] (EQTEMKR 1IEH at Beyond Plastics. Danielle: As many know, Bacardi established a long-term partnership with Beyond Plastic. We chose this charity because of its alignment with Bacardi’s Environmental, Social and Governance (ESG) objectives, which includes taking bold action to have a positive impact on the environment. So, Katie please share a quick summary of Beyond Plastic and its mission.
could not do any of the community outreach and education that we do. Everything costs money. For example, although we do as much as possible with our volunteers, such as designing ads and posters in-house, when you place a Google ad, or print the posters, or use any other social or traditional media, there is a cost. We do need the financial support to be able to have the impact that we need.
Katie: Beyond Plastic came together from a partnership between two long-established Bermuda charities, Keep Bermuda Beautiful (KBB) and Bermuda Environmental Sustainability Taskforce (BEST). We are a volunteer group of about eight that is leading this campaign. Beyond Plastic is committed to supporting the community, the government, and other organisations, towards moving away from single-use plastic. This is one of the most toxic things to the planet. We know it’s not easy when you make a big change and change needs to happen. So that’s what we’re trying to facilitate. You can put legislation on the books, but unless you have the community behind it, that desired change won’t happen.
Danielle: So the funds that Bacardi has donated have been invested to help raise public awareness about the campaign via newspaper articles…. etc”
Danielle: What impact has Bacardi’s donation had on helping Beyond Plastic achieve its objectives? Katie: We literally could not do what we’re doing without Bacardi’s support because as I said, we are a volunteer team working with two non-profits. Without Bacardi’s commitment, we 30
Katie: We’ve been trying to be on every single platform to connect with every part of Bermuda. One of the things that we did in the beginning was research into how to connect with different segments of Bermuda, whether it’s individuals, community groups, businesses, or the government. And our whole campaign is about touching and connecting with every single one of those groups. And that’s what Bacardi helps us do, and the relationship between Bacardi and Beyond Plastic has been a fantastic one because the values are the same. You asked us to do a plastic audit of your Global Headquarters building and following that, you made important changes, such as literally clearing out all plastics from your staff canteen. So you’re walking the walk and talking the talk. Danielle: Yes, that was an exciting
milestone for us, being named a Beyond Plastic Champion, which means we are certified as a plastic free facility. Hopefully this is inspiring other corporates to do the same. Katie: Yes, Bacardi has led the way. Twenty other companies in Bermuda and organisations have come behind you and are now Beyond Plastic Champions. And we’ve recently been working with sixteen more. Having Bacardi say that they’re committed to this has really inspired a change. When a global brand like Bacardi says this is important, other brands pay attention. The other thing that we released a few months ago is Champions of Change, which is people from all walks of life from Bermuda who are saying that they’re committed to Beyond Plastic. Those people are featured in a YouTube video: https://youtu.be/rDi-_P4LW3s/ The video really speaks to the fact that the campaign is designed around individual action, organisational support, and supporting the Going Green 2023