SPIRITS NEWS
Reefton Distilling Co. unveils fresh look for Little Biddy JUST SIX years on from opening the doors and launching the very first batch of Little Biddy Gin Classic, Reefton Distilling Co. has unveiled a fresh new look for its Little Biddy range of premium distilled spirits. The brand has reimagined its original look with a new bespoke bottle, embossed with a stylised botanical pattern that symbolises the distillery’s location on the edge of Victoria Forest Park on the West Coast, with its 2,000 square kilometres of native rainforest. Many of the botanicals vapour-infused in Little Biddy Gin are foraged directly from the Reefton rainforest. Reefton Distilling Co. Founder and Chief Executive Patsy Bass says their Reefton location provides everything that the distillery needs to create their
premium award-winning gins, vodka, and liqueurs, with native forests full of botanicals, and access to some of the purest water on earth. She says the new bottle design for Little Biddy is part of the brand’s sustainability ethos. “Living and working in this stunningly beautiful, pristine environment, actively reducing our demand on the planet was something that we wanted to enshrine into our operating model from the very beginning. “As a B Corp certified business, environmental impact is always top of mind, and this lighter glass bottle is produced closer to the distillery than our original bottle, is more efficient to ship and has smaller labels, all reducing our impact on the planet.”
SHOWCASE
Reach for Rye Malt Whisky from Archie Rose Distilling Co. THE AWARD-WINNING Rye Malt Whisky from Australian distillery Archie Rose Distilling Co. is now available through Hancocks. The distinctive spirit is made using selectively sourced rare malted rye and the finest malted barley paired with virgin American oak casks airdried for 36 months. Virgin American oak is renowned for imparting high levels of vanilla, sweet spices and coconut. The oak in these casks is air-dried then toasted and charred to help create the signature Archie Rose Distilling Co. flavour profile. What makes Archie Rose Distilling Co. Rye Malt Whisky unique: • Voted ‘World’s Best Rye Whisky’ at World Whiskies Awards and World Whisky Masters • Crafted with the finest malted rye and barley sourced from local producers • Virgin oak casks air-dried in the maritime air of coastal Sydney for 36 months. Archie Rose Distilling Co. Rye Malt Whisky
A layered, aromatic spirit that offers notes of spiced custard, ginger, stone fruit and baked apple pie with a fresh herbal finish that lingers on the palate. 46% ABV, 700ml RRP $119. For trade inquiries contact your Hancocks rep or call 0800 699 463.
98 DRINKSBIZ OCTOBER / NOVEMBER 2024
The new look Little Biddy bottle, which will roll out from October, also provides a distinct and more contemporary look for hospitality and retail outlets, and the home bar. The slimmer, lighter glass bottle is easier to hold and pour from too. Little Biddy Gin Classic will now be in a green glass bottle, evoking the New Zealand rainforest, while other main SKUs in the range, including Little Biddy Gin Pink, and Spiced Apple, will move to a clear glass bottle. The embossed exterior of each bottle also adds another sensory dimension to the Little Biddy experience. EuroVintage