Skills profile of the course
Developing a range of skills The Master of Business Administration with a Major in Business Development and Promotion clearly focuses on developing students’ ability to implement ideas. Upon completion of the programme, students will be able to develop a business idea with partners from an industry or a company and to launch their innovation successfully in the market.
In the context of the Master of Science in Business Administration degree with a Major in Business Development and Promotion, graduates will have acquired the following skills: – Expertise in business development and promotion: Expertise in managing and marketing a company competi tively, in developing new business fields, in overseeing product and process innovations, and in finance and accounting. – Project management and organisational skills: The ability to plan, supervise and successfully evaluate complex projects spanning multiple organisational units, to work with people from a range of disciplines; to participate in and contribute to the design of group processes, and to lead a group. – Applied research skills: Ability to obtain and analyse data from research projects and to present it appropriately to a particular audience. – Analytical and problem-solving skills: Ability to analyse complex questions and problems. – Communication and presentation skills: Ability to commu nicate appropriately and effectively both orally and in writing and to explain complex content convincingly to a particular audience of specialists. – Ability to self-reflect and make decisions: Ability to reflect conscientiously and self-critically on one’s own action as a basis for success when working on projects in the field.
6