hospitalitynewsmag.com
Issue 134 | Jun-Jul 2021
CHEFS TO WATCH
ALL ABOUT INNOVATION
RISING STARS IN THE KITCHEN
ARTIFICIAL INTELLIGENCE IN HOSPITALITY
P.30
P.38
FR
H C AN
D E IS
SPECIAL REPORT
FLOUR POWER:
WHAT’S BIG ON THE BREAD SCENE
P.74
FROM FRANCHISING TO MANCHISING
130+
BRILLIANT BRANDS
P.40
F i ne Ba ki n g In g re d i e n t s - F i l l i n g s - F r e sh C r e am - C oat in g s Alaska Express - Jelly - Flavouring Compounds - Decorations
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EDITOR'S VIEW
Group editor Nouhad Dammous
Despite the current challenges this wonderful country faces, I remain positive.
Managing director Joumana Dammous-Salamé Publication manager Randa Dammous-Pharaon Publication executive Rita Ghantous Graphic designer Ibrahim Kastoun Features consultant Rana Freifer Sub-editors Miriam Dunn Lisa Jerejian Account managers Michel Ajjoub, Maha Hasbani, Josette Hikri advertise@hospitalitynewsmag.com Subscription executives Houayda Haddad-Roumman Mirna Maroun subscribe@hospitalitynewsmag.com Circulation coordinator Rita Nohra-Kejijian News news@hospitalitynewsmag.com Published by Hospitality Services sarl Lebanon Borghol Building, Dekwaneh P.O.Box 90 155 Jdeidet el Metn 1202 2020 Tel: +961 1 480081 Fax: +961 1 482876 info@hospitalityservices.me www.hospitalitynewsmag.com All the information disclosed in the magazine was provided by the parties concerned by each publication and checked to the highest possible extent by the editors. However, the magazine cannot ensure accuracy at all times of all information published and therefore could in no case be held responsible should any information reveal to be false or insufficient. We welcome views on any subject relevant to the hospitality industry, but request that letters be short and to the point. The editor reserves the right to select and edit letters. Hospitality News ME is distributed to trade professionals in the catering and lodging industry in the Middle East.
WHY HOSPITALITY LEADERS OF THE FUTURE MUST EMBRACE TECHNOLOGY Nouhad Dammous, editor-in-chief of Hospitality News Middle East, highlights the importance of understanding technology. It is very important for hospitality leaders of the future to understand consumer needs and develop their skills set accordingly to take advantage of the huge opportunities emerging. Technology is reshaping companies and creating new job categories. AI is already being used and will continue to be part of the hospitality landscape. Indeed, many of today’s jobs will be lost to automation and robotics. Linked to this technological shift is the rise of social media. Hospitality establishments must be visible on Twitter, Instagram, YouTube, Facebook and other digital platforms. The future looks bright for hotel schools and training centers that can educate students on new technologies and provide practical training. Attracting, developing and keeping the right talent within the hospitality industry remains a challenge, but it can be achieved. Nouhad Dammous Editor-in-Chief Docteur Honoris Causa