B E H I N D the
lens
Justina
Reinhart
Growing up in the equestrian industry, Justina Reinhart found herself drawn to horses as a means of creative expression at an early age. With the camera as her tool of choice, she began photographing vignettes of everyday equestrian moments; experimenting with translating the peace she felt in that environment to her imagery. As her experience grew, Justina developed her skills photographing horse and rider portraits, as well as horse shows. Deciding that photography was a career she wanted to pursue, she focused her efforts on pursuing an education in the field. A recent recipient of Sheridan College’s Honours Bachelor of Photography degree, Justina became fascinated with the visual language surrounding fashion and architecture during her studies. With an emphasis on equestrian and product photography, she began using the elements of shape and texture present in these references to inform her work. Mesmerized by the slow, meticulous components of studio work, she honed in on creating styled, carefully lit images that blended these two genres of photography. Following this creative direction, Justina is currently working in the realms of commercial equestrian and product photography. She focuses on telling brand stories and creating refined images through her unique point of view. Drawn to the fluid, organic lines and shapes of horses, she aims to embrace these elements in her photographs to create a calm and dreamlike visual experience. In addition to continuously adapting this approach to serve the equestrian industry, she hopes to carry her vision forward and into the fashion genre, celebrating artisanal leather goods and thoughtfully designed garments through campaigns with equestrian elements. @justinareinhart justinareinhart.com
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· 2021 volume 2