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CELEBRATING 70 YEARS OF THE COWDRAY GOLD CUP 1956-2026

PARTNER REVIEW

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CONTENTS 3..........................................WELCOME FROM COWDRAY PARK POLO CLUB 4..........................................EXECUTIVE SUMMARY

PART ONE | THE CHAMPIONSHIP 7..........................................TOURNAMENT OVERVIEW 8..........................................ABOUT THE COWDRAY GOLD CUP 11..........................................SEVENTY YEARS OF CHAMPIONS 13..........................................THE 2026 TOURNAMENT FORMAT AND DRAW 14..........................................THE COMPETING TEAMS 17..........................................INTERNATIONAL REPRESENTATION 18..........................................THE ROAD TO THE FINAL 19..........................................QUARTER-FINALS 20..........................................SEMI-FINALS 22..........................................FINALS DAY 26..........................................TOURNAMENT IN NUMBERS 28..........................................MARKETING AND MEDIA PERFORMANCE

PART TWO | PARTNERSHIP 35..........................................PARTNERSHIPS AT THE 2026 COWDRAY GOLD CUP 39..........................................HOSPITALITY AND GUEST EXPERIENCE 40..........................................ADDENDUM: PARTNERSHIP DELIVERY AND LOOKING AHEAD TO 2027

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WELCOME FROM COWDRAY PARK POLO CLUB As another polo season at Cowdray draws to a close, I wanted to take the oppor tunity to thank you personally for your continued suppor t and par tnership. For us, a successful par tnership is about far more than simply delivering against a list of sponsorship rights. It is about understanding what you want to achieve, finding meaningful ways to bring your brand to life at Cowdray, and continually looking for oppor tunities to make the relationship stronger and more valuable for both of us. This review brings together what we have achieved with you over the polo season, from the agreed deliverables and activations through to their performance, reach and engagement. Just as impor tantly, it looks ahead at the oppor tunities we see to build on that success and continue developing the par tnership. Cowdray is a very special place, and the strength of our par tnerships plays an impor tant par t in everything we are able to achieve. I am incredibly grateful for the trust you place in us and, on a personal level, I have thoroughly enjoyed working with you and your team throughout the season. I hope you enjoy looking back at what we have achieved together, and I very much look forward to discussing how we can make the next chapter of our par tnership even more successful.

Mar tine Har tridge, Managing Director

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EXECUTIVE S U M M A RY St. Regis British Open Polo Championship for the Cowdray Gold Cup marked a landmark year as the tournament celebrated its 70th anniversary, reaffirming its position as one of the world’s most prestigious high goal polo championships. Held at Cowdray Park Polo Club from 23 June to 19 July 2026, the tournament brought together elite players, international patrons, luxury brands and thousands of spectators for almost four weeks of world-class spor t, hospitality and enter tainment. The championship officially commenced with the Cowdray Gold Cup Draw on 9 June 2026 at Cowdray House. The draw welcomed patrons, players, sponsors, media and invited guests, who gathered to discover the tournament groupings and launch the 2026 championship. Nineteen teams of up to 22 goals were entered into multiple groups with every team scheduled to play four qualifying matches.

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The tournament began on 23 June with the Carlos Gracida Memorial Cup and progressed through the qualifying stage before the Quar ter-Finals on 11 and 12 July. The competition then reached its climax at the SemiFinals on 15 July, when Dubai Polo Team defeated Ferne Park 15-12 and Gaston Polo Team overcame La Hechicera Polo Team 12-11 to secure their places in the Final. Finals day took place on Sunday 19 July 2026 and featured both the Ladies British Open Final and the St. Regis Cowdray Gold Cup Final. Gaston, competing in the Cowdray Gold Cup Final for the first time, defeated six-time champions Dubai 9-8. Cruz Heguy was named Most Valuable Player, Alber ta Yaguara, played by Bar tolome Castagnola Jr., received the Best Playing Pony award, and Vasca Se Buena, played by JeanPaul Luksic, was named Best Playing Patron Pony. The anniversary Final carried a par ticularly powerful historical connection. The inaugural Cowdray Gold Cup in 1956 was won by Los Indios, whose line-up included Antonio Heguy. Seventy years later,

his great-grandsons Cruz Heguy and Antonio Heguy faced one another in the Final, representing Gaston and Dubai respectively. Cruz’s victory and MVP award created a direct family link between the first edition of the championship and its 70th anniversary. Alongside the spor ting action, Cowdray Park Polo Club delivered a premium programme of hospitality, par tner engagement, retail, food and beverage, brand activations and guest experiences. The Semi-Finals and Finals brought together members, corporate guests, VIPs, families and international visitors, offering par tners a distinctive platform for client enter tainment, brand visibility and meaningful engagement. This repor t reviews the spor ting, audience and commercial performance of the 2026 Championship, alongside the hospitality, experiences, activations and engagement made possible through Cowdray’s wider par tner community. It celebrates what we achieved together in 2026 and provides a foundation for our conversations as we look ahead to 2027. 2 0 2 6 ST. R E GI S COW D R AY GO LD CU P PART N E R R E VI E W |

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PART ONE

THE CHAMPIONSHIP 1. TOURNAMENT OVERVIEW

Metric

Cowdray figure / commentary

Official title

St. Regis British Open Polo Championship for the Cowdray Gold Cup

Venue

Cowdray Park Polo Club, Lawns Grounds, Midhurst, West Sussex

Gold Cup Draw

9 June 2026, Cowdray House

Tournament dates

23 June to 19 July 2026

Quarter-Finals

11 and 12 July 2026

Semi-Finals

15 July 2026

Finals Day

19 July 2026

Handicap level

19-22 goal

Teams entered

Final

Gaston Polo Team 9-8 Dubai Polo Team

2026 Winners

Gaston Polo Team

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2. ABOUT THE COWDRAY GOLD CUP A LEGACY OF EXCELLENCE The British Open Polo Championship for the Cowdray Gold Cup is the premier 22-goal high goal championship in Europe and the pinnacle of the British polo season. First contested in 1956, it has welcomed generations of leading patrons, players and polo families to Cowdray Park. The championship is frequently described within international polo as one of the spor t’s three major Grand Slam tournaments, alongside the Argentine Open and the U.S. Open.

THE FIRST COWDRAY GOLD CUP The inaugural Cowdray Gold Cup was played in 1956 and won by the Argentine team Los Indios, who defeated the home side 9-4. The published line-up comprised J. M. Moreno, J. Nagore, Antonio Heguy and J. E. Harriott. The victory established the international character that has remained central to the tournament ever since.

A SEVENTY-YEAR HEGUY FAMILY LEGACY Antonio Heguy’s place in the 1956 Los Indios team began one of the championship’s most remarkable family stories. His great-grandsons Cruz Heguy and Antonio Heguy met in the 2026 Final. Cruz represented Gaston and Antonio represented Dubai. Their fathers, Eduardo “Ruso” Heguy and Alber to “Pepe” Heguy, were both Cowdray Gold Cup winners and four-time Argentine Open champions with Indios Chapaleufú II. Cruz’s victory with Gaston and selection as MVP provided an exceptional link between the inaugural tournament and the 70th anniversary Final.

COWDRAY PARK POLO CLUB Polo has been played at Cowdray since 1910. Situated within the historic Cowdray Estate in West Sussex and the landscape of the South Downs National Park, the club has become one of the world’s best-known polo venues. Its grounds at Lawns and Ambersham host polo across a wide range of levels, while the Cowdray Gold Cup remains the flagship event of the English high goal season.

THE BRITISH OPEN POLO CHAMPIONSHIP The Cowdray Gold Cup is formally the British Open Polo Championship and is contested by teams with a combined handicap of up to 22 goals. A team’s handicap is calculated by adding together the individual handicaps of its four players. This level of competition attracts many of the leading professionals playing in England, alongside international patrons and emerging talent.

WHY THE COWDRAY GOLD CUP IS RECOGNISED GLOBALLY • • • •

Seven decades of continuous spor ting heritage since 1956. The highest level of tournament polo played in Europe. An international field of patrons and professionals. A roll of honour featuring many of the spor t’s most influential families and organisations. • A distinctive setting at Cowdray Park, synonymous with British polo. • A combination of elite spor t, hospitality, social occasion and global polo media coverage. 8 | 2026 ST. RE G IS COWDR AY GO LD CU P PART NER R EVI EW

GREAT COWDRAY GOLD CUP FACTS Metric

Cowdray figure / commentary

Royal winner

The Duke of Edinburgh played in Windsor Park’s Gold Cup-winning teams in 1957 and 1969.

Carlos Gracida

Carlos Gracida holds the record with ten Cowdray Gold Cup victories.

Tramontana

Tramontana won five titles between 1986 and 1991, including four consecutive wins from 1986 to 1989.

Dubai Polo Team

Dubai has won six Cowdray Gold Cups: 2001, 2005, 2010, 2014, 2019 and 2024.

King Power

King Power Foxes won three consecutive titles from 2015 to 2017.

Gaston Polo Team

Gaston won its first Cowdray Gold Cup in 2026, in its first appearance in the Final.

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3. SEVENTY YEARS OF CHAMPIONS Year

Champion

Year

Champion

1956

Los Indios

1957

Windsor Park

1958

Cowdray Park

1959

Casarejo

1960

Casarejo

1961

Cowdray Park

1962

Cowdray Park

1963

La Vulci

1964

Jersey Lilies

1965

Jersey Lilies

1966

Windsor Park

1967

Woolmers Park

1968

Pimms

1969

Windsor Park

1970

Boca Raton

1971

Pimms

1972

Pimms

1973

Stowell Park

1974

Stowell Park

1975

Greenhill Farm

1976

Stowell Park

1977

Foxcote

1978

Stowell Park

1979

Songhai

1980

Stowell Park

1981

Falcons

1982

Southfield

1983

Falcons

1984

Southfield

1985

Maple Leafs

1986

Tramontana

1987

Tramontana

1988

Tramontana

1989

Tramontana

1990

Hildon

1991

Tramontana

1992

Black Bears

1993

Alcatel

1994

Ellerston Black

1995

Ellerston White

1996

C S Brooks

1997

Labegorce

1998

Ellerston

1999

Pommery

2000

Geebung

2001

Dubai Polo Team

2002

Black Bears

2003

Hildon Spor t

2004

Azzurra

2005

Dubai Polo Team

2006

Black Bears

2007

Lechuza Caracas

2008

Loro Piana

2009

La Bamba de Areco

2010

Dubai Polo Team

2011

Zacara

2012

Cor tium

2013

Zacara

2014

Dubai Polo Team

2015

King Power Foxes

2016

King Power Foxes

2017

King Power Foxes

2018

El Remanso

2019

Dubai Polo Team

2020

Next Generation

2021

Thai Polo

2022

Park Place

2023

UAE

2024

Dubai Polo Team

2025

La Dolfina / Scone

2026

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4. THE 2026 TOURNAMENT FORMAT AND DRAW

The draw took place on Tuesday 9 June 2026 at Cowdray House. Nineteen teams of up to 22 goals were allocated into one league of five and two crossover sections. Each team was scheduled to play four qualifying matches.

Metric

Cowdray figure / commentary

League A

Dubai; Ferne Park; Clinova Circulare; Shoreline; Ojo Caliente

Group B

Akasha; Valhalla; Black Bears; Jehangiri

Group C

Gaston; White Crane; Signet Segavas

Group D

La Dolfina / Marqués de Riscal; UAE; Park Place; Jindal Steel / La Dolfina

Group E

La Hechicera; Kazak; Sujan Indian Tigers

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5. THE COMPETING TEAMS Team

Gaston Polo Team

Dubai Polo Team

Ferne Park

La Hechicera Polo Team

La Dolfina / Marques de Riscal

Sujan Indian Tigers

Black Bears

Akasha

Shoreline Polo Team

Player

Handicap

Jean Paul Luksic

Beltran Laulhe

D. Striling / J. Britos / G. Ferrari

8/8/7

Cruz Heguy

Tariq Albwardy

Santos Merlos

Antonio Heguy

Bar tolome Castagnola

Vere Harmswor th

Chris Mackenzie

Joaquin Pittaluga

Facundo Pieres

Pablo Galante

Ned Hine

Lorenzo Chavanne

Camilo Castagnola

Alejandro Aznar

Simon Prado

Felix Esain

Adolfo Cambiaso Jnr

Jaisal Singh

Marcos Araya

Juan Britos

Juan Mar tin Zubia

Guy Schwarzenbach

Tani Darritchon

Benjamin Panelo

Tomas Panelo

Alexandre Garese

Facundo Fernandez-Llorente

Pablo Mac Donough

Santiago Laborde

Tunde Karim

Carlos Maria Ulloa

Diego Cavanagh

James Harper

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Tournament outcome

Champions

Runners-up

Semi-Finalists

Quar ter-Finalists

Team

Signet Segavas Polo Team

UAE

Kazak

White Crane

Jehangiri Polo

Jindal Steel / La Dolfina

Ojo Caliente

Park Place

Valhalla

Clinova Circulare

Player

Handicap

Luke Wiles

Tommy Severn

Matias Mac Donough Jnr

Alfredo Bigatti

H.H. Sheikha Maitha

Hugo Taylor

Lucas Monteverde Jnr

Juan Mar tin Nero

Sebastien Aguettant

Leon Donoso

Nico Pieres

Francisco Elizalde

Alexie Calver t-Ansari

Matt Perry

Pablo Pieres

Tomas Beresford

Muhammad Jehangiri

Rosendo Torreguitar

Gonzalito Pieres

Guillermo Caset

Naveen Jindal

Rufino Merlos

Gonzalo Ferrari

Adolfo Cambiaso Snr

Ana Escobedo

Mar tin Podesta

Facundo Sola

Alfredo Cappella

Andrey Borodin

Louis Hine

Hilario Ulloa

Jeronimo Del Carril

Emma MacRae

Manuel Elizalde

Paco De Narvaez

Alejandro Muzzio

Arsalan Karim

Teodoro Lacau

Juan Gris Zavaleta

Isidro Strada

Tournament outcome

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6. INTERNATIONAL REPRESENTATION

The 2026 field reflected the international nature of modern high goal polo, bringing together patrons and professionals connected with Britain, Argentina, Chile, France, Spain, India, Pakistan, Switzerland, the United Arab Emirates and other international polo communities.

Metric

Cowdray figure / commentary

Confirmed nationalities represented

Great Britain, Argentina, Chile, France, Spain, India, Pakistan, Switzerland and the United Arab Emirates

Total countries represented

International patrons

A highly international patron field, including representation connected with Chile, France, India, Pakistan, Switzerland and the UAE, alongside British-based patrons.

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7. THE ROAD TO THE FINAL

QUALIFYING STAGE

Nineteen teams completed a demanding qualifying programme of four matches each. The structure combined League A fixtures with B/C and D/E crossover matches, creating a varied and competitive route to the Quar ter-Finals.

Metric

Cowdray figure / commentary

League A qualifiers

Dubai, Fern Park

Group B/C qualifiers

Black Bears, Gaston, Akasha

Group D/E qualifiers

La Hechicera, Sujan Indian Tigers, La Dolfina / Marques de Riscal

Leading qualifying scorer

Dubai

Highest-scoring match

17 Dubai - 10 Ojo Caliente

Closest qualifying result

14 Black Bears - 13 White Crane

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8. QUARTER-FINALS

Metric

Cowdray figure / commentary

Quarter-Final 1

11 Dubai - 6 La Dolfina / Marques de Riscal

Quarter-Final 2

8 Sujan Indian Tigers - 9 Fern Park

Quarter-Final 3

7 Black Bears - 12 Gaston

Quarter-Final 4

15 La Hechicera - 7 Akasha

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9. SEMI-FINALS The Semi-Finals were held on Lawns 1 on Wednesday 15 July 2026, with matches at 12:00 and 16:00. The day combined two high-quality matches with par tner hospitality, retail, food and beverage, guest networking and on-site activations.

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SEMI-FINAL ONE: DUBAI POLO TEAM 15-12 FERNE PARK Dubai faced Ferne Park for the Ellerston Cup. Dubai led 4-2 after the opening chukka and extended the advantage to 9-5 by half-time. Ferne Park continued to challenge through Facundo Pieres, Joaquín Pittaluga and their replacements, but Dubai’s combination of Antonio Heguy, Santos Merlos and Bar tolome Castagnola proved decisive. Dubai closed out a 15-12 victory and secured the first place in the Final. • Ellerston Cup presented to Tariq Albwardy. • Gusbourne MVP: Bar tolome Castagnola. • 1901 Group Best Playing Pony: Lovelocks Fidel, played by Bar tolome Castagnola and owned by Dubai.

SEMI-FINAL TWO: GASTON POLO TEAM 12-11 LA HECHICERA POLO TEAM Gaston star ted with one goal on handicap against La Hechicera. La Hechicera led 8-5 at half-time, driven by Camilo Castagnola and Lorenzo Chavanne. Gaston mounted a strong second-half recovery, with Cruz Heguy scoring repeatedly under pressure. Heguy equalised early in the final chukka and then scored the winning goal just before the bell to give Gaston a dramatic 12-11 victory. • • • •

Tramontana Cup presented to Jean Paul Luksic. Gusbourne MVP: Cruz Heguy. Christopher Hanbury Trophy: Ned Hine. 1901 Group Best Playing Pony: Vasca Origía, played and owned by Cruz Heguy.

SEMI-FINAL ATTENDANCE AND ACTIVATIONS Metric

Cowdray figure / commentary

Overall attendance

5,156

Admission

2,685

Hospitality Pearson and Brooks

325

Commercial

240

Centenary, Ruins and Players Front Row

366

Members

700 (inc guests)

Other

2,972

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10. FINALS DAY Finals Day took place at Lawns 2 on Sunday 19 July 2026. Gates opened at 09:30, the Ladies British Open Championship Final formed par t of the morning programme, and the Cowdray Gold Cup Final began at 15:00. The day concluded with the prize giving ceremony and par tner presentations.

LADIES BRITISH OPEN FINAL The 2026 Ladies British Open Championship Final made history as it was played on the same day as the St. Regis British Open for the Cowdray Gold Cup for the very first time. In front of record crowds at Cowdray Park, Yaguara claimed the prestigious title with a thrilling 7-6½ victory over Salty Polo in a match that showcased the exceptional standard of women's polo. Featuring British nine-goaler Milly Hine alongside sisters Mia and Myla Cambiaso and Patron Lady Mar tina Lowe, Yaguara were pushed all the way by a determined Salty Polo side led by the world's top-ranked female player, Nina Clarkin. End-toend action and relentless pressure from both teams kept spectators captivated throughout, with Yaguara maintaining their crucial half-goal advantage into a tense final chukka before holding their nerve until the final horn. Milly Hine was deservedly named Gusbourne Most Valuable Player following an outstanding performance, while Matuza Cassie, owned and played by Cata Lavina, received the Best Playing Pony award. The Ladies British Open Championship Trophy was presented to Yaguara Patron Lady Martina Lowe by Mariya Dykalo, Creative Director of Aspinal of London, bringing a fitting conclusion to a memorable final that reflected the continued growth and prestige of women's polo at Cowdray Park Polo Club.

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COWDRAY GOLD CUP FINAL: GASTON POLO TEAM 9-8 DUBAI POLO TEAM Gaston entered its first Cowdray Gold Cup Final with a 21-goal line-up and received one goal on handicap. The team began strongly and led 3-0 after the first chukka. Dubai reduced the deficit, but Gaston remained ahead at each subsequent break: 4-2, 6-4, 8-6 and 9-7. Santos Merlos brought Dubai within one in the final chukka, but Gaston defended the closing minutes to secure a 9-8 victory and its first Cowdray Gold Cup title.

GASTON - 2026 CHAMPIONS

Metric

Cowdray figure / commentary

Jean-Paul Luksic

0 goals; 1 goal in the Final - awarded Best Playing Patron Pony

Beltran Laulhe

7 goals; 3 goals in the Final

Gonzalo Ferrari

7 goals; 2 goals in the Final; substituted for injured David “Pelón” Stirling

Cruz Heguy

7 goals; 3 goals in the Final; MVP

DUBAI - RUNNERS UP

Metric

Cowdray figure / commentary

Tariq Albwardy

0 goals

Santos Merlos

6 goals; 1 goal in the Final

Antonio Heguy

7 goals; 4 goals in the Final

Bartolome Castagnola Jr.

9 goals; 3 goals in the Final - awarded Best Playing Pony

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FINAL AWARDS

Metric

Cowdray figure / commentary

Most Valuable Player

Cruz Heguy

Best Playing Pony

Alber ta Yaguara, ridden by Bar tolomé Castagnola Jr. Owned by Dubai

Best Playing Patron Pony

Vasca Se Buena, played and owned by Jean-Paul Luksic

Umpires

Jason Dixon and Henry Fisher

Third man

Tim Bown

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FINALS DAY ATTENDANCE AND ACTIVATIONS

Metric

Cowdray figure / commentary

Overall attendance

12,015

Admission

2,685

Hospitality Pearson

3650

Commercial

300

Jubilee, John Cowdray

960

Members

700 (inc guests)

Other

7,005

Overall exposure on events across the tournament is over 33,000 spectators (inc Midhurst Town Cup) - it's quite an impressive figure! 2 0 2 6 ST. R E GI S COW D R AY GO LD CU P PART N E R R E VI E W |

11. TOURNAMENT IN NUMBERS 2026 CHAMPIONSHIP IN NUMBERS

70 YEARS of Cowdray Gold Cup history 1956-2026

19 TEAMS competed for the 2026 title

76 registered star ting player positions

5,156 Semi-Final attendance

12,015 Finals Day attendance

136,000+ worldwide live views

45 live broadcasts

4.39 MILLION social media impressions

187,016 social engagements

55,815 followers across Cowdray social channels

A LANDMARK YEAR FOR THE COWDRAY GOLD CUP

The 70th anniversary combined record international broadcast reach with exceptional digital engagement and strong on-site attendance, extending the championship's audience far beyond the grounds at Cowdray. The 2026 St. Regis Cowdray Gold Cup marked a significant milestone in the tournament's evolution with the introduction of free worldwide streaming. This expanded the championship's international audience, increased visibility for par tner brands and established a stronger commercial platform for future growth.

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COMMERCIAL & BROADCAST PERFORMANCE

Metric

Cowdray figure / commentary

Worldwide live views

136,000+

Live broadcasts

Commercial airtime delivered

22m 30s

In-screen branding

3m 45s

Live commentator mentions

Audience reach

Record international audience

PARTNER VALUE

The move to free worldwide streaming significantly increased the visibility of par tner brands beyond the event itself. Combined with premium hospitality, on-site activations and digital content, par tners benefited from: • Greater international brand exposure. • Increased broadcast visibility through commercial air time, commentator mentions and on-screen branding. • Enhanced oppor tunities for audience engagement across live and digital platforms. • A stronger foundation for future commercial growth and return on investment.

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12. MARKETING AND MEDIA PERFORMANCE 2026 COWDRAY GOLD CUP SOCIAL PERFORMANCE

The 1 June to 31 July 2026 Cowdray Gold Cup period delivered Cowdray Park Polo Club’s strongest social content and engagement performance to date. A more focused platform-specific strategy, rather than cross-posting every piece of content across every channel, resulted in fewer but more relevant posts. Across Instagram, Facebook, LinkedIn and TikTok, the total follower base reached 55,815 (+17% year on year), total engagements reached 187,016 (+4%), and overall impressions increased 37% to 4,393,799. Instagram was the standout channel. Engagements increased 232% year on year to 87,917, impressions rose 52% to 3,427,541 and engagement rate increased from 5.90% to 21.85% (+270%). Reach was 402,286, down 10% year on year, but the substantial increase in engagement demonstrates that the content reached a highly responsive audience. Reels featuring key match moments, trophy celebrations and behind-the-scenes content consistently performed most strongly. Finals Day content was par ticularly successful. The leading Instagram Reel, celebrating Gaston Polo Team’s victory on 19 July, generated 1,750 engagements and reached 24,790 accounts. Other leading content included the St. Regis Cowdray Gold Cup celebration Reel, the moment Gaston won 9-8, and Yaguara’s Ladies British Open victory. Instagram Stories also provided valuable par tner visibility, with Finals Day Stories featuring Le Chameau, U.S. Polo Assn. and St. Regis each reaching more than 4,000 accounts. Facebook delivered 837,349 impressions, an increase of 9% year on year, despite a more selective posting schedule. LinkedIn engagement increased 32% and engagement rate rose from 10.70% to 32% (+199%), demonstrating strong interest in premium event and par tner content even as overall impressions and reach were lower. TikTok followers increased 88% year on year to 3,414, while engagement rate rose from 4.90% to 14.70% (+200%).

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SOCIAL CHANNEL PERFORMANCE 1 JUNE - 31 JULY 2026 Channel

Followers

Engagements

Impressions

Instagram

33,418 (+13%)

87,917 (+232%)

3,427,541 (+52%)

Facebook

16,316 (+15%)

88,186 (-37%)

837,349 (+9%)

2,667 (+19%)

1,895 (+32%)

10,712 (-60%)

TikTok

3,414 (+88%)

9,018 (+3%)

118,197 (-18%)

Metric

Cowdray figure / commentary

Email database reach

6,000

Average email open rate

80%

Social reach

1,036,404 across Instagram, Facebook, LinkedIn and TikTok (1 Jun-31 Jul 2026)

Social impressions

4,393,799 (+37% YoY)

Social engagements

187,016 (+4% YoY)

Video views

TikTok: 118,197 video views; Instagram Reels were the strongest-performing Cowdray Gold Cup content format

Broadcast / streaming views

136,000+ worldwide live views across 45 live broadcasts

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PART TWO

PA RT N E R S H I P 13. PARTNERSHIPS AT THE 2026 COWDRAY GOLD CUP

Par tnership was an impor tant par t of the 2026 St. Regis Cowdray Gold Cup, bringing together a distinctive group of brands and organisations around the Championship. Across the season, our par tners contributed to the experience at Cowdray through hospitality, activations, tastings, retail, gifting, displays, content and involvement in some of the tournament’s most memorable moments. From Gusbourne wine tastings and Group 1901 lounge experiences to Bentley vehicle displays, Le Chameau gifting, product showcases and par tner involvement in cup, MVP and Best Playing Pony presentations, these collaborations added depth to the experience for guests while creating meaningful oppor tunities for par tners to engage with the Cowdray audience. The breadth of activity across the Championship reflected the different objectives and personalities of our par tners. Together, these experiences helped create an event environment in which brands could be par t of the spor ting and social occasion in a way that felt relevant, considered and distinctly Cowdray.

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2026 PARTNERSHIP HIGHLIGHTS • Premium private and shared partner hospitality, creating dedicated oppor tunities for par tners to host clients and guests, build relationships and experience the tournament from within the hear t of Cowdray. • Gusbourne wine tasting experiences for par tners and hospitality guests, complemented by a fully operational Gusbourne bar at both the Semi-Finals and Final and public-facing competition activity. • Whisky 1901 live activation at both the Semi-Finals and Final, combining guided whisky tasting with an introduction to whisky investment. • U.S. Polo Assn. integration across the Retail Village and par tner prize programme, creating visibility across both the public-facing and spor ting elements of the tournament. • Bentley vehicle displays and guest engagement, integrating the marque into key tournament days and the wider guest experience. • Maison Saint Aix rosé activation and product integration, embedding the brand within the tournament’s hospitality and guest experience. • Rathbones client hospitality and networking, providing oppor tunities to host, engage and strengthen relationships with clients and guests. • Greywell Adventures partner presence and integration across the tournament. • Le Chameau retail presence, gifting and prize-giving integration, connecting the brand with both spectators and key spor ting moments. • An introduction to polo for all partners with Karl Ude-Martinez, bringing the spor t, its rules and traditions to life and creating a deeper connection with the championship. • The SafeRock e-wheel tournament, creating a distinctive par tner-led addition to the wider tournament programme. • Pre-launch partner activations, extending engagement beyond tournament days through marketing launches and tasting experiences for guests, teams and players. • Partner integration at Ibiza Night, including complimentary SPA caps and an open Gusbourne bar, extending par tner visibility into one of the tournament’s key occasions. • Product sampling and brand showcases, giving par tners oppor tunities to place products directly into the hands of guests and spectators. • VIP networking, guest gifting and photography moments, creating fur ther oppor tunities for meaningful engagement and shareable par tner content. • Partner integration into the sporting programme, including cups, MVP and Best Playing Pony presentations, connecting brands directly with the tournament’s most impor tant competitive moments. 2 0 2 6 ST. R E GI S COW D R AY GO LD CU P PART N E R R E VI E W |

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14. HOSPITALITY AND GUEST EXPERIENCE Hospitality remained a central par t of the par tner experience throughout the 2026 Championship, providing oppor tunities to host clients, colleagues and guests within the unique setting of Cowdray Park. Across the Semi-Finals and Finals, par tner hospitality brought together polo, dining, networking and brand experiences alongside access to world-class spor t. The combination of private and shared hospitality, par tner-led tastings, introductions to polo, gifting and on-site experiences created oppor tunities for guests to engage with both the Championship and our par tner community throughout their time at Cowdray. The final hospitality figures and guest feedback will provide an additional view of the scale and experience delivered in 2026 and will help inform our conversations for the season ahead.

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