SURFACE WORLD 2023
Surface World 2023 Bringing over 20 years of service to your industry Trade shows, exhibitions and other events can be an excellent way to showcase your products and services. They give you the opportunity to increase awareness of your business, launch new products and services, network with industry members, explore partnership opportunities, see what competitors are offering, generate new business leads, attract and convert customers.
What is a Trade Show? A trade show is a platform where businesses (exhibitors), professionals and business representatives (visitors) come together under one roof to exchange knowledge and make connections with other like-minded professionals. Exhibitors book a stand and use this space to connect and engage with visitors to the event. Ideally, the event is used to generate leads, network, promote products and services, and hopefully close a few sales in an organic setting that’s tailored to them and their audience.
How can you benefit from exhibiting at a Trade Show?
There are many reasons why you would choose to exhibit at a trade show, which include: Make sales – the golden ticket to trade show success, hitting a quota or making direct sales is the ultimate definition of winning. Capture leads – without leads salespeople have nobody to convert, so generating enough leads for your marketing funnel is a must. Analysing the competition – what technology are they using, what marketing angle are they taking? It’s good to know what the competition is up to. Engage with existing customers – existing customers are more likely to invest in new products and services, so you can keep building relations and offering them more benefits. Introduce new products/ services – new and old customers could benefit from your new product. Account-based marketing – go into a trade show with an idea of who you’d like to speak with, so you can create a strategy that’s more likely to convert them.
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Gather feedback – feedback is how you improve services and sales and marketing; you could receive advice that revolutionises how you do things. Spot trends – spotting trends is vital if you want to stay relevant or avoid something that’s a flash in the pan.
What should you look at when selecting a trade show? The best success can be gained from participating at an event that has a well-established history. These events usually draw the best reward. The event organiser should have proven methods in place to market the event to the right audience. They will have a database they have accrued over many years of business. The venue should be easily accessed by road or public transport and have plenty of parking. A venue with excellent nearby facilities, hotels, restaurants, entertainment, can also be a bonus if the event is held over more than one day.
Can You Make Money at a Trade Show? Keeping costs down is a benefit when deciding which trade show to exhibit at. Smaller shows tend to be cheaper, so choosing an event that is aimed at your target audience is the key to a successful outcome from exhibiting. Here are some ways you can get a healthy ROI from a trade show, including: Only buy the space you need – the area you buy takes up a significant amount of your budget, so overdoing