Building Confidence Through Self-Image Renata Aron is 2020’s winner of the Fashion category at the Best of Brazil European Awards. She is the Founder of Nothing To Wear Image Consultancy and the NTW app, as well as being on the board of AICI Portugal and having created the Impulse Method.
How did you make the transition from working in financial services to working in the fashion industry? When I was working in the financial market I was working a lot of hours and I was travelling a lot for work. At that time I lived in São Paulo, and I began to question if it was really worth it to be spending so much time so far away from my home and my kids. I left the financial market to be able to spend more time 18
with my family. It wasn’t an instant transition to image consultancy for me, I’ve always liked fashion, but more as a consumer, I never really considered that I could help people to make fashion choices or anything like that. I actually found myself having a completely different routine, but my image was still that of an executive, and I only knew how to dress myself in an executive’s dress code, and that just didn’t suit my lifestyle anymore. I would spend hours getting ready, I had a wardrobe which was completely stuffed full of clothes, but I spent my life thinking I had nothing to wear. That’s when I received a gift from someone who had bought me an image consultation session. The work that the consult-