CAMPAIGN NEWS

PEW looks at some of the latest advertising campaigns featured in recent issues of Professional Electrician & Installer magazine which are helping to create awareness and pull-through sales opportunities at your trade counter.

RING

INTRODUCING THE RING PROFESSIONAL PROGRAMME

With the help of its wholesale and electrical professional customers, Ring is helping to create better neighbourhoods and better places to live, as highlighted by this series of adverts. The Ring Professional Programme is designed to educate installers on Ring's entire range of whole-home security products, how to install them and the overall benefits for customers. Those signing up to the programme will also get access to exclusive updates and training materials.

ROBUS

PRODUCT CATALOGUE 2022 LEGRAND

STEP BACK, GET CLOSER

To help wholesalers and electrical contractors light the way for their customers in 2022, Robus has introduced its latest product catalogue, which is the focus of the brand's latest advertising campaign. The catalogue sees the launch of lots of exciting new products including extensions to the Robus Connect smart lighting range, along with Robus' human centric lighting portfolio. Now including QR codes to make it easier to select and order products, the catalogue is sure to be a hit with end users. Encouraging end users to get closer to the expertise that the brand has to offer, Legrand's latest advertising campaign continues to create traction. Indeed, there's more to the organisation than will often meet the eye, with teams specialising in the research and development of leading solutions. Around 80% of Legrand's sales come from products manufactured in the UK – a message that will become even more important in the future.

ESP

UPGRADE YOUR FORT

Launched at the beginning of the year, and offering an exciting new addition to the ESP range of products, the Fort smart security solution is the focus of this new advertising campaign. Featuring alarm kits, cameras, sensors and much more, end users can now protect everything that matters to them with the help of this great new product. Offering customers total flexibility, Fort allows every device to be controlled from anywhere in the world by using the Click Smart + App.

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