Diaries
JULY BREEZE
06
THORBJØRN OLESEN
Our newest ambassador’s energetic spirit is matched perfectly by his confident sense of style.
34
OUR SIGNATURE POLOS
A deep dive into the nuances that set each of our polos apart.
10
GREYSON X MERRELL
This summer, we introduced the Men’s Agility Peak 5 Zero, created in partnership with Merrell.
12
A WEEK IN THE 313
Looking back at the 2024 Rocket Mortgage Classic.
20
WOMEN’S FALL ‘24
Discover key fall styling inspired by South Africa.
24
MEN’S FALL ‘24
The eeriness and beauty of Lake Champlain inspired the first delivery of the fall.
28
HARBOR SPRINGS
A closer look into our newest store located in Northern Michigan.
THORBJØRN OLESEN FOR GREYSON
Thorbjørn Olesen Thunder Bear
Thorbjørn’s energetic spirit is matched perfectly by his confident, almost boisterous sense of style. He’s not afraid to show off a pop of color and never shies away from a print he finds exciting.
THORBJØRN OLESEN FOR
GREYSON
Born in Denmark, Thorbjorn Olesen is a professional golfer and Greyson Pack Leader. He’s a winner on the DP World Tour and has won internationally at the 2016 World Cup of Golf for Denmark and a 2018 Ryder Cup win with Team Europe. Off the course, Thorbjørn spends most of his time with his family. An exemplar of the ideals Greyson is built on, Thorbjørn navigates his active lifestyle with a contagious energy that flows from a confident sense of poise. Thorbjørn’s energetic spirit is matched perfectly by his confident, almost boisterous sense of style. He’s not afraid to show off a pop of color and never shies away from a print he finds exciting.
TECH SPOTLIGHT
Greyson x Merrell
This summer, we introduced the Men’s Agility Peak 5 Zero, created in partnership with Merrell. A versatile trail runner, adapted for the course, featuring GORE-TEX® waterproofing and a Vibram® MegaGrip® outsole. The Course is Our Trail.
COMFORT
Supportive, lightweight, & breathable for superior oncourse comfort.
TRACTION
Equipped with a Vibram® MegaGrip® outsole for next-level traction no matter the terrain.
WATERPROOF
Waterproofed with a GoreTex upper, so you stay dry, rain or shine.
a wEEk in thE 313
The Pack was strong in Detroit for the 2024 Rocket Mortgage Classic, a special tournament hosted at our spiritual center. We hosted a dedicated pop-up on the 14th tee, featuring exclusive 313 custom product as well as our latest men’s, women’s, and youth collections.
GREYSON AT THE ROCKET MORTGAGE CLASSIC
GREYSOn at thE ROCkEt
During the tournament, Greyson hosted an exclusive pop-up by the 14th tee at Detroit Golf Club. This on-site experience featured custom 313 product as well as our signature collections.
SPiRit EVEnt
Hosted by Greyson Founder and CEO, Charlie Schaefer, the Spirit Event is a relaxing and fun environment with camaraderie is at the center. This tournament is the perfect way to kick off the Rocket Mortgage Classic week in Detroit.
whERE thE wOLVES aRE
We hosted friends, family, and Pack Leaders at our Detroit Flagship store to celebrate the launch of the “Where The Wolves Are” limited edition capsule, a special collection inspired by the 313.
A muted color palette gives life to wild motifs that capture the stunning landscapes and nature elements of South Africa.
SOUTH AFRICA
IN THE CLOUDS PRINT
Dressed in shades from the entire color palette, this new print from our women’s fall collection features motifs and elements inspired by South Africa.
FALL HUES
Founded in shades of grey, brown, and purple, the fall palette is an ode to the natural tones of the wild.
FALL 2024
Lake Champlain
DELIVERY ONE
Inspired by the eeriness and beauty of Vermont, the fall collection offers transitional styles that capture the essence of the Northeast through timeless colors and nature-inspired patterns.
Falcon
Delphinium Ash
Cyano Torrent Moonstone
Maltese Blue
Harbor Springs
NORTHERN MICHIGAN
Our new Harbor Springs store captures the ambiance of the region through its charming palette, storied details like a custom Greyson Canoe & Oar, and experiences like the “Build-a-Wolf Workshop.” This season, our time in Northern Michigan has been a chance to truly bond as a Pack, surrounded by commUNITY and love.
Greyson Harbor Springs
Build-a-Wolf
WORKSHOP IN-STORE
Our “Build-a-Wolf Workshop” is open throughout the summer, where we invite you to customize a Greyson onesie for your dog or create a signature Greyson wolf stuffie.
GREYSON STORES
HARBOR SPRINGS
Our foundation lies on luxury performance across all our collections, yet our signature polos feature elevated details and meticulous nuances in the collar, placket, and cuffs designed to set each style apart.
GREYSON POLOS
CUTAWAY COLLAR
This collar can be matched to the color of the polo or contrasted to make a statement. Self Fabric
Knit Jacquard
CUTAWAY COLLAR
This knit jacquard collar features a refined texture that elevates the entire look in any occasion.
Yarn Dyed Knit
CUTAWAY COLLAR
Classic and versatile, this collar can feature our signature tipping, lettering, and multiple colors.
Solid Polos
CLASSIC AND SEASONAL
Timeless and sophisticated, our solid polos feature both classic and seasonal hues in luxurious fabrics.
Printed Polos
Elevated with motifs inspired by each collection, our printed polos range from refined patterns to bold prints. SEASONAL
Striped Polos
CLASSIC AND SEASONAL
With modern variations that set them apart, our signature stripes are versatile and timeless.
