Greyson Diaries || May Fly

Diaries

GREYSON FOR THE NFL

ON LOCATION: GREYSON ATLANTA

We are inspirited to introduce our new Greyson store, located in the iconic Westside Provisions District in Atlanta, Georgia.

SAG HARBOR

Discover more about the inspiration behind our women’s summer collection, inspired by a Hamptons hidden gem.

ALISON LEE

Learn more about LPGA Tour Player, Alison Lee, the first ever female ambassador to represent Greyson on the golf course.

SIGHTS OF DITCH PLAINS

We headed to the coast with Greyson ambassador and NHL Player, Trevor Zegras, to capture our men’s summer collection.

During the 2024 NFL Draft in Detroit, we introduced our first collaborative delivery with the National Football League. 18

WIND PROGRAM

Our windproof collection features easy, technical pieces designed for spring and summer layering.

HARBOR SPRINGS STORE

We are exicted to preview our seasonal pop-up store in the beautiful town of Harbor Springs in Northern Michigan.

HOW TO STYLE SEERSUCKER

Known for its refined texture, this summer-ready fabric is featured in new developments from our summer collection.

G

GREYSON

for the

NFL

DETROIT, MI

We’re proud to have introduced the first phase of our collaborative capsule with the NFL in April, as the 2024 NFL Draft was taking place in our spiritual center of Detroit. Fans nationwide filled the city’s streets, and our 313 commUNITY showed up, representing the passion and camaraderie Detroit has become known for. The city’s energy has inspired us to take our partnership with the NFL to greater heights and new communities.

etroit hosted the 2024 NFL Draft, which drew football fans from across the nation.

During the draft, our Greyson flagship store, located in the heart of Downtown Detroit, hosted an exclusive experience. Fans were given the opportunity to customize their own signature Greyson Fireside Hoodie with artwork from select NFL Teams. In addition to teams like the Kansas City Chiefs and the Chicago Bears, we also presented an exclusive limited collaboration with our hometown team, the Detroit Lions.

An exclusive collection inspired by our hometown team, which featured select pieces on our site and the full collection showcased exclusively at our Detroit flagship store.

GREYSON X DETROIT LIONS

ON LOCATION ATL,

New Wolf Den Greyson Atlanta

Located in the dynamic Westside Provisions District, we are excited to introduce the new Greyson Atlanta store, which captures the artistic and vibrant spirit for which ATL is famous. From our collaborative hoodie with the Falcons to an exclusive Members Only lounge, be sure to visit us next time you’re in town.

WESTSIDE PROVISIONS DISTRICT 1170 Howell Mill Rd

Sag Harbor

WOMEN’S SUMMER 2024

Inspired by the distinctive charm of a Hamptons gem, our women’s summer collection juxtaposes bold sophistication with an athletic spirit. Classic colors like Maltese Blue and Arctic White are infused with a burst of vibrant neon, adding a modern twist to traditional elegance. Designed for both superior performance and everyday luxury, this collection seamlessly blends sport essentials with upscale style, ensuring you can move effortlessly across the summer.

ALIS LEE O

The Southern California native is the first female ambassador to represent Greyson on the LPGA Tour.

NOWith a charming personality and a prowess on the course, Alison’s accomplishments on tour continue to grow. As a Bruin at UCLA, she earned Pac-12 Player and Freshman of the Year after winning the 2014 Pac-12 Championship. She was also the recipient for the inaugural Annika Award, which is given to the top collegiate female golfer, and then turned pro in December of that year. During

her rookie season on the LPGA Tour, Alison made headlines for her talent on the course, which helped Team USA earn the title at the 2015 Solheim Cup. Most recently, in 2023 she won the Aramco Team Series event where she posted back-to-back rounds of 61 (-11) to reach 22 under par through two rounds, breaking the previous Ladies European Tour 36-hole scoring record by six shots.

With fervent passion, Alison has made it a mission to share the game she loves and inspire women to get on the course. We are inspirited by her selfless pursuit to make golf more accessible and exciting, while at the same time, she chases her goal to be the best in the world. We are proud to have Alison Lee in the Wolf Pack, the first ever female ambassador to embrace Greyson in her journey.

For our women’s spring collection, we traveled south to the charming city of Savannah. Alison’s elegance and modern style, along with the picturesque beauty of the city, provided the perfect subject and setting for capturing this timeless collection.

SPRING 24 COLLECTION

SIGHTS OF DITCH PLAINS

MONTAUK, NEW YORK

Nestled in Montauk, New York, Ditch Plains Beach draws beachgoers seeking refuge from city life and those chasing the thrill of the largest swells. This iconic surf spot served as the inspiration for our men’s summer delivery, captured on Greyson ambassador and NHL Player, Trevor Zegras. This season, we welcome luxurious fabrics like seersucker and linen that come to life in modern tailoring, offering styles that are light and easy to wear, especially on the longest days of the year.

Greyson Ambassador & NHL Player, Trevor Zegras

MEN’S SUMMER LOOKBOOK

MEN’S SUMMER LOOKBOOK

Wind Program

Easy Layering for Spring & Summer

Designed to be lightweight and breathable, our windproof collection allows for ease of movement while effectively blocking the wind. The fabric is also water resistant, ensuring you stay dry and comfortable wherever you go.

Harbor Springs, MI

Located in the northern part of Michigan’s Lower Peninsula and nestled along the shores of Lake Michigan, Harbor Springs is known for its picturesque charm and historic architecture. We’re excited to announce an exclusive Greyson pop-up just in time for summer.

SUMMER 24

Seersucker Fabric Stories

DITCH PLAINS

MADE FOR SUMMER

Beyond its elegant appeal, seersucker fabric boasts practical qualities perfect for summer wear. Its lightweight and breathable nature make it exceptionally comfortable in those warmer days, offering a welcome reprieve from the heat. Additionally, the refined texture of the fabric allows for increased air circulation, keeping you cool and sharp through the summertime.

A REFINED TEXTURE

Seersucker fabric, renowned for its puckered texture, is a classic choice for warmweather style. Its alternating smooth and textured stripes create a distinctive look that exudes sophistication and comfort. It’s one of those fabrics you’ll keep reaching for all season long.

FROM DAY TO NIGHT

Ideal to dress up or down, our seersucker pieces add a touch of effortless elegance to any look. Whether strolling along coastal boardwalks or attending backyard parties, these styles allow an easy transition from day to night, making them must-have essentials for your summer wardrobe.