The Ottawa Business Journal September 2018

Page 30

companies to watch 2018

Achieving clearly great careers and clearly great workplaces Clariti Group builds national practice on timeless handshake values



hen asked to provide the elevator pitch for her business, Tara Azulay politely



declines. “I actively avoid giving one,” said the Clariti Group co-founder. “I want to have an actual conversation, to hear what people need. Only then can we understand how to help them get clear on whatever challenge they are facing. We are not for everyone and we are not afraid to say no.” “Our goal is to bring people together again, to have face-to-face conversations,” added her partner in business, Kevin Barwin. “We want leaders to learn to lead in that kind of climate.” It’s a philosophy that runs against convention. Clariti Group competes in an industry increasingly dominated by course material sold online, pricey cookie-cutter programs and a coaching approach that favours the next body on the bench instead of pairing a client with the best fit. For Azulay and Barwin, Clariti’s hightouch approach to career management and transition, leadership development, knowledge transfer, and workplace investigation is just what the modern world of work desperately needs. Fewer people are working full-time for a salary. More work remotely and on a freelance basis. Organizations are faced with the mass retirement of the baby boomer generation and an influx of millennials with values that can be drastically different.

Our goal is to bring people together again, to have face-to-face conversations.

Helping individuals and organizations navigate these choppy waters demands a more human approach. “No Clariti program is ever developed and delivered to a client without having a conversation first,” Barwin said. “You can’t just buy something off our website.” Clariti Group doesn’t rely on spammy marketing automation techniques to drive business, or even worry about the details of a formal contract. This is a business built on trust and honesty. And, most importantly, by not trying to be all things to all people.

Clariti Group’s founding partners, Kevin Barwin and Tara Azulay.


How can Clariti Group Help you? OUTPLACEMENT & TRANSITION SUPPORT: Working with employers to ensure a termination with respect and with individuals to build a sound career development plan. LEADERSHIP & TEAM DEVELOPMENT: Customized one-on-one leadership coaching, as well as customized workshops to build talent. KNOWLEDGE CAPTURE & TRANSFER: Ensuring employers don’t lose vital knowledge when employees retire, resign or take leaves of absence. WORKPLACE INVESTIGATIONS: Providing prompt, fair and thorough investigations into workplace complaints to minimize liability and support proactive action.

It’s a vision that has paid off. In four short years, Clariti Group has built a national practice with a robust team of facilitators, investigators and coaches – almost entirely on referrals. “We transcend all sectors and all industries,” Azulay said. “Because everyone has people needs and we focus on how best to manage and support your people, in any context.”

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