Book of Lists 2022

Page 11

THE LIST

LARGEST MARKETING AND ADVERTISING AGENCIES (RANKED BY NUMBER OF LOCAL EMPLOYEES)

No. of local employees

Year established in Ottawa

Notable current clients

Services offered

seoplus+ 1010-333 Preston St., Ottawa, ON K1S 5N4 613-866-9327 seoplus.ca

45

2012

Eddy Abou-Nehme Brock Murray

Sleepwell Property Management, Tiny Hoppers, Mobile Klinik, Orkin Canada, Orkin International

SEO, paid search and social advertising, content marketing, digital marketing.

2

Banfield Agency 35 Armstrong St., Ottawa, ON K1Y 2V4 613-722-6832 banfield.agency

38

1973

Timothy Jones president

Health Canada, Public Safety Canada, Carleton, Communications Security Establishment, The Royal Canadian Legion, Conference Board of Canada, Reckitt, Innovation Medicines Canada, Babcock Canada, March Networks, SES, Canadian Institute of Actuaries, CCC

Strategic planning, research, social media, media strategy, brand development, creative development and execution, digital services, motion and video.

3

Acart Communications 600-171 Nepean St., Ottawa, ON K2P 0B4 613-230-7944 / 613-232-5980 acart.com

35

1976

Al Albania, president Theresa Forman, chief strategy officer Andrew McWiggan, chief innovation officer

Elections Canada; The College of Family Physicians of Canada; Egg Farmers of Canada; Ottawa Senators Hockey Club; Tanger Outlet Malls; Hydro Ottawa; Pythia Solutions; Rivo, a division of Air Canada; Canadian Gas Association; Immigration, Refugees and Citizenship Canada

Brand architecture, customer journey mapping, conversion rate optimization, demand generation, communications planning, SEO, programmatic, media planning/buying, brand design, campaign development, digital design, e-commerce, full-stack development, app development.

4

Xactly Design & Advertising Inc. 204-311 Richmond Rd., Ottawa, ON K1Z 6X3 613-745-2225 xactlydesign.com

28

2002

Denis Sabourin, CEO Laura Williams, director Steve Harding, director Blair Burchill, director

Drop, GetIt Local, Palladium Insurance, Boyd Moving & Storage, Ringette Canada, High Times Cannabis, Goldbar Whiskey, Perley-Robertson, Crypto4A, Cultivated, Requis, Amsted, Architects DCA, RVezy

Full-service creative marketing: Strategy, branding and design, website design and development, social media management, copywriting, video, photography, advertising, SEO and SEM.

5

Alphabet Creative 401-80 Aberdeen St., Ottawa, ON K1S 5R5 613-244-0858 alphabetcreative.com

25

2000

Tony Lyons president Regan Mathurin, CEO Cathy Kirkpatrick, partner

CREA, Canadian Construction Association, Hydro Ottawa, Canadian Electricity Association, Minto Communities Inc., The Society of Obstetricians and Gynaecologists of Canada, Railway Association of Canada, The Perley and Rideau Veterans Health Centre

Integrated marketing services: brand visioning, creative strategy, advertising campaign planning and execution, content marketing, digital marketing campaign development, lead generation and inbound marketing, web design and development, experiential and brand immersion marketing.

5

Napkyn Analytics 300-945 Wellington St. W., Ottawa, ON K1Y 2X5 1-888-243-4619 napkyn.com

25

2009

Jim Cain

PetPlan, Wolverine, Melissa & Doug and other prominent e-commerce, financial services and DTC brands.

Digital analytics services for data-driven marketing leaders and organizations. Services include technology implementation (including GA360, Google Big Query), data analysis, executive dashboards and data science.

5

Orkestra Marketing* 37 St-Joseph Blvd., Gatineau, QC J8Y 3V8 819-205-1782 orkestra.ca

25

2008

Colin Laramée-Plouffe National Arts Centre, Oxford Properties, Cominar, Groupe Nordik, Royal Canadian Navy, Slush Puppie, Kodiak, Alex Van Dieren Desjardins, University of Ottawa, Canadian Space Agency co-presidents

Creative consulting, branding, advertising, content marketing, video production, events and stunts, undefinable wild projects.

8

McMillan 305-135 Rideau St., Ottawa, ON K1N 5X4 613-789-1234 mcmillan.com

22

1996

Gordon McMillan

Brand strategy, design and activation, awareness and demand gen campaigns, digital ecosystem builds from websites to microsites to social.

8

Mediaplus Advertising 103-141 Catherine St., Ottawa, ON K2P 1C3 613-230-3875 / 613-230-1458 mediaplusadvertising.com

22

1984

Don Masters, president Canada Post, Appraisal Institute of Canada, Ottawa Tourism, GOHBA, CMHC, OSEG, Atlético Ottawa, Ottawa Aces, Tartan and creative director Christine Kincaid, COO Homes, Ingenium, OC Transpo, City of Ottawa, Ottawa, International Airport, Authority, Invest Ottawa, Glebe BIA, Bluesfest/CityFolk

Nexus Digital 105 Murray St., Ottawa, ON K1N 5M5 613-276-5452 nexusdigital.co

21

2010

Rob Barber CEO Brady Rynyk vice-president

Accurate Creative 100-57 Auriga Dr., Ottawa, ON K2E 8B2 613-723-2057 / 613-228-0145 accurate.ca

20

1988

City of Ottawa, Federation of Canadian Municipalities, Stacey Sauve, Government of Canada, Government of Ontario, Canadian president/ CEO Megan Landry, partner Museum of History, Ontario Trillium Foundation, Standards Council of Canada, Ottawa Community Housing, Stratford Group Ltd.

Campaign strategy and execution, brand and corporate identity, full service video and photography, web design and development, motion graphics and animation, content development, multimedia, advertising, brand audit and strategy, communications strategy.

12

Stiff 101-9 Gurdwara Rd., Ottawa, ON K2E 7X6 613-683-4102 stiff.ca

19

1988

James Hanington, CEO Canada Council for the Arts, Canadian Electricity Assn, Anna Jackson, head of Carleton University, CBoC, Centre of Excellence—PTSD, CICan, City of Ottawa, strategy DND, Global Affairs, Governor General of Canada, ISED, LogiSense, Mitel, NAC, NRC, People.ai.

Strategic communications, branding, social media, digital strategy and SEO, advertising, annual reports, video, graphic design, illustration, motion design, web design, copywriting, style guides, editing, writing training, speechwriting, scripting.

13

Craft&Crew 203-421 Richmond Rd. , Ottawa, ON K2A 4H1 613-518-1008 craftandcrew.ca

18

2010

Dave Hale

SurveyMonkey, TD, REALTOR.ca, Xplornet, Calian, Colliers International, BGIS, Rakuten Kobo, Athabasca University, York University, and 4-H Canada

Full-service website production, user research, persona development, digital product strategy, web/content management system development, analytics/web accessibility management, SEO, content production and management and demand generation/digital advertising management.

13

Excentric 390-300 Earl Grey Dr., Ottawa, ON K2T 1J4 613-435-8552 x101 excentric.ca

18

2004

Victoria Adams creative director Kristy Smith technical director

AECL, CAA, Canadian Nuclear Laboratories, Eclipse Foundation, Gastops, Horizant, Hyalto, iENSO, Martello, MDS Aero, National Dental Examination Board, Modern Niagara, Nordion, Office of the Senate Ethics Officer, Ottawa Hospital, Ottawa University, Phoenix Homes, Solink

Full-service agency: website design and development, SEO strategy and campaign management, marketing strategy and automation, branding and logo design, motion graphics, graphic design, content creation.

13

spark*advocacy 6-71 Bank St., Ottawa, ON K1P 5N2 sparkadvocacy.ca

18

2016

Perry Tsergas, president & CEO Adrian Jean Bruce Anderson

Canadian Medical Association, Canadian Bankers Association, Mining Association of Canada, CHEO, Rideau Hall Foundation, Telesat

Full-service integrated marketing agency specializing in branding, design, advertising campaigns, social media, media buying and web development for clients interested in awareness, reputation and advocacy.

16

blackiron agency 400-300 Richmond Rd., Ottawa, ON K1Z 6X6 613-236-5444 blackiron.agency

16

2001

Karen Moores general manager

Ottawa Tourism, Ottawa International Airport Authority, Hard Rock Casino Ottawa, Skate Canada, Zibi, Shaw Centre, Accora Village (Ferguslea Properties), Avantage Ontario, La Cité, Infinity Convention Centre, Nova Steel, Astro Design Centre

Full service: branding, strategic planning, graphic design, creative strategy, writing, video/photography, advertising & campaign development, execution, media planning & buying, digital/social advertising, web design & development, direct marketing.

inMotion 474 Holland Ave. Ottawa, ON K1Y 0Z5 613-723-5800 / 613-723-5803 inmotion.ca

16

1979

Jamie McIntosh president Jim Reil creative director

Egg Farmers of Canada, Canadian Meat Council, Canadian Wood Council, Taekwondo Canada, Canadian Dental Association, University of Ottawa Heart Institute, Telesat, Corel

Brand strategy, digital marketing, social media, responsive web development, video production, animation, video marketing.

SCS (Schiefer Chopshop) * 200-55 Murray St. Ottawa, ON K1N 5M3 613-699-6870 wearescs.com

16

1999

Braden Bailey chief operating officer

Blizzard Entertainment, Califia Farms, Hershey, John Deere, Miele, NASCAR, TCL, Vans, Warner Bros.

Creative, media, digital, content, social media, brand solutions, integrated strategy and tactics.

B Media Shop 342 MacLaren St. Ottawa, ON K2P 0M6 613-237-5757 bmediashop.com

15

2016

Bilingual full-service agency including: conventional and John Bishop, co-owner ABLE 2, Bushtukah, Ottawa Trainyards, Bel-Air Automotive Group, Gates College, La Binerie, Metis Nation, Slush Puppie, digital media strategy and placement, complete brand Veronique Soucy, codevelopment, logo design, conventional and digital graphic Trillium College. ECT. owner design, word press website development, e-commerce website development, social media management and population, public relations.

Name/Address/ Phone/Fax/Web

1

10 11

16 16 19

OTTAWA BUSINESS JOURNAL obj.ca

Ottawa principal(s)

Akerna, CPhA, Cognizant, Dassault, Decisive Group, HST Pathways, HUB International, Iogen, Mercury Filmworks, Pareto Health, Sainapse, Teck Resources

Ford Canada, CHEO Foundation, Library of Parliament, Lakehead University, Saint Lawrence College, Hoover Vacuums

Advertising, content, branding services.

Digital marketing, custom strategy, creative, digital media and analysis, branding, awareness and conversion. Video creation and editing.

BOOK OF LISTS 2022

9


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Business improvement areas

5min
pages 74-75

2021 Forty Under 40 recipients

16min
pages 68-71

Who’s who: Craft brewers

3min
pages 61-62

Audio visual dealers

5min
pages 65-66

Technology community: Tracking Ottawa's evolution

5min
pages 58-59

Clean tech

5min
page 56

Craft breweries

5min
page 64

Defence

6min
page 49

Aerospace

5min
page 54

Who’s who: Animation studios

3min
pages 47-48

Insurance brokers

4min
pages 17-18

Business community: Lifetime achievement award

4min
pages 22-23

Interior designers

5min
page 27

Marketing and advertising agencies

12min
pages 11-12

Architecture

5min
page 28

Who’s who: Accounting executives

4min
pages 7-8

Real estate community: Office space is not dead

5min
pages 44-45

Employee benefits firms

4min
pages 13-14
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