DESTINATIONS
LEADING 5 AFRICAN MICE DESTINATIONS
Sunset over Lake Victoria in western Kenya
The Maasai Mara National Reserve in Kenya describes itself as ‘the World Cup of wildlife viewing’
Maasai men on Diani Beach in Mombasa
A luxury bush breakfast in the Maasai Mara
The Kenyatta International Convention Centre is an iconic, 28-storey landmark in Nairobi’s skyline
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any African governments are waking up to the economic opportunities that MICE events offer, both directly in terms of tourism and indirectly in terms of advancing the industries they serve. We take a closer look at five African MICE frontrunners, with input from Rivania Govender, research specialist at Niche Partners.
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KENYA
Kenya was voted Africa’s Best MICE Destination 2022 in the World MICE Awards, while the World Travel Awards named Nairobi Africa’s Leading Business Travel Destination in 2016, 2019 and 2020. Kenya prides itself on being the gateway into East and Central Africa. This is not only due to its geographical location, but also its thriving economy (the biggest in the region), good growth prospects and advanced connectivity between Jomo Kenyatta International Airport and Africa, Europe and Asia. Rivania says, “Kenya continues to be under the MICE spotlight as one of Africa’s opportunity MICE markets. Kenya’s economy has seen sustained strong and stable growth, driven largely by positive investor confidence and an exceptionally resilient services sector – with agriculture, manufacturing and real estate also being key economic contributors.
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