Digital Cookie Promotion & Online Marketing Guidelines Digital Cookie provides an exciting opportunity for girls to extend their cookie sales to friends and family nationwide (shipment and Gift of Caring donations only). Now, selling to a far-away relative or family friend is as easy as sending a girl’s unique Digital Cookie URL! With safety in mind, please review the following guidelines:
Marketing as an Individual Seller
Marketing as a Troop
Girls may: • Combine Digital Cookie with traditional sales to enhance the Girl Scout Cookie Program experience. • Create compelling digital content of goals, images, videos, and/or graphics. • Curate an online customer base of personal friends/family. • Post their Digital Cookie link on public social media sites (i.e. Facebook, Twitter, Instagram, etc.) • Post messaging and/or video (i.e. social media or email) that includes a cookie pitch and their unique Digital Cookie URL for cookie-purchasing. • Share posts on social media that generally highlight the cookie program, Five Skills and/or Girl Scout experiences, as long as the information does not disclose any location or contact information. • Ask contacts to share their Digital Cookie link with friends and family. • Post where their troop is boothing.
Troops may: • Use Digital Cookie to teach girls about e-commerce, web design, and social media best practices. • Work together to create troop and individual promotional materials to market Digital Cookie as a group and on each girl’s personal cookie site. • Promote Cookie Season content on social channels with: • General details about the cookie program, Five Skills and/or the troop’s Girl Scout experiences are highlighted, don't disclose any girl location or contact information. • Direct customers to Girl Scouts of Greater Los Angeles’ cookie finder (girlscoutsla.org/cookies) as an alternative call to action. • Post their troop cookie booths without disclosing girl information.
Girls may not: • Post last name or direct contact details (i.e. phone number, address, school, location, and/or email) • Post where a girl is boothing. • Direct message anyone they don't personally know on social media platforms. • Post their Digital Cookie link on resale sites (i.e. Craigslist, eBay, Facebook Marketplace, etc.)
Troops may not: • Post content including direct contact details (i.e. phone number, address, school, location, and/or email).
NOTE: Public-facing channels and social media accounts include those in which the public can follow, post or interact with anyone within that channel without special permissions. Private accounts denote those in which messaging is only seen by a closed group of personal friends and family. Refer to Safety Activity Checkpoints, Digital Marketing Tips for Cookie Entreprenuers and Their Families, and Supplemental Safety Tips for Online Marketing for complete safety guidelines.
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