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Does the use of phytogenics affect food choices amongst millennials?
A by Delacon, Austria
ccording to a report commissioned by Delacon, the pioneer & leader in phytogenic feed additives, results have suggested that Thai Millenials are forming their food choices based on what the animal they’re purchasing has been fed with. The consensus given is that, “Thai consumers are ready to buy meat products raised with phytogenic feed additives.” They look closely at product labels, gravitate to products “raised without antibiotics ever,” and are interested to know that phytogenics are used. It appears that knowing phytogenics “leave no harmful residue” would be influential to the majority. The results show two-thirds (62%) of Thai millennial foodies look very closely at meat product labels and almost all Thai millennials are concerned enough to look closely at the label. “The survey shows that millennials in Thailand are interested in knowing how their food is produced. The story of phytogenics, Almost all Thai or millennials loo plant-derived ingredients fed to chickens and pigs, would be very when purchasing chicken, turkey attractive for them to consider in their purchasing decision for meat products,” says Preecha Sapkitjakarn, Delacon Country Sales of Thai millennials areinfoodies Among foodies, nearly look ve Manager Thailand. [those who care very much about the quality and source of their food]
Thai millennial shoppers are ready to buy into phytogenic feed ad 33%
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Thai millennial mindset: Safe, sustainable, and without antibiotics
Phytogenic feed additives are standardised mixtures of herbs, spices, other plants, and their extracts with proven efficacy. To consumers, one could more visually talk about natural ingredients such as cinnamon, thyme, or cayenne pepper. Phytogenics are used for their impact on animal wellness, gut health, and greenhouse gasLABEL emissions. The survey found their THE MOST INFLUENTIAL CLAIM TESTED: attributes fit into the belief and purchasing behavior of the majority “Fed a diet that includes phytogenic ingredients, which leave no harmful residue” of Thai millennials. Millennial foodies look for products that are
Food raised with phytogenics fits Thai millennials’
FOO IMP MILL
9 out of 10 millennial foodies say they would:
✓ raan • choose meat and poultry raised with phytogenics, if given the opportunity • feel great about their food choices knowing phytogenics support animal gut health and wellness, as well as reduce environmental impact
✓ raen
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68 | May 2018 - Milling and Grain BENEFITS OF FEEDING
Phytogenic feed additives – natur