Industry events
T
Innovation at the heart of
Victam Asia 2018
he exhibition and series of accompanying conferences were held at the Bangkok International Trade and Exhibition Centre (BITEC) from March 27 – 29, 2018. The visitors were pleased at the number of exhibitors, the wide range of products on display, especially the newly launched products and also the high quality of the exhibition stands and the professionalism of the show staff. There were 228 exhibitors and co-exhibitors from 33 countries present. Likewise, the exhibitors were very satisfied with the visitors. Exhibitors were able to have serious discussions and negotiations with their clients and new potential clients that they had met at the show. The exhibitors also commented on the very high quality of the visitors and the wide range of countries from which they came. In all there were, over three days, 6,987 visits from 67 countries. A high proportion of the visitors were from outside Thailand, in fact 45 percent. These figures clearly demonstrate that the event is Asia’s international showcase for the feed and grain industries. The newly introduced business match-making program helped exhibitors and visitors get the most out of the exhibition. The program focused on high quality meetings and consisted of a combination of an online tool, which allowed exhibitors and visitors to plan their appointments very efficiently and a personal approach by our 106 | May 2018 - Milling and Grain