Where the world’s feed, meat and poultry industries meet
ATLANTA A report by Roger Gilbert, Publisher, Milling and Grain
W
hat does the USA’s Super Bowl and the IPPE have in common? They both share similar dates in the annual calendar. Not a problem you’d think, that is until they both turn up in the same town! In 2019, both events will converge on Atlanta, Georgia in the first week of February. And there is only one winner in this clash of titans and the IPPE, despite being among the top 30 trade exhibitions in the USA and the largest animal feed, meat and poultry industry event of its kind globally, has had to acquiesce and accept a push back in dates to February 12-14, 2019. Super Bowl LIII, (the 53rd) and the 49th modern-era National Football League (NFL) championship game, will decide its league champion for the 2018 NFL season in Atlanta. The game will be played on Sunday, February 3, 2019, in the new Mercedes-Benz Stadium, which is right next to the Georgia World Congress Centre that will use all three major halls to accommodate the 2019 IPPE event 10 days later. “They had a little more clout than we did, and they will move in in this week and take over the
110 | March 2018 - Milling and Grain