Industry Profile
MUYANG
50th Anniversary Muyang, which trades internationally as Famsun, celebrated its 50th anniversary as a global brand on October 20, 2017 in Yangzhou, China by presenting to invited delegates a forum on ‘Global Feed Processing and Animal Husbandry Industry Investment and Strategic Partnerships’. The tone for the one-day forum (held for key customers, invited government officials and VIPs), was set by Muyang’s General Manager Mr Tianming Fan. He outlined the progress the company had made over the past 50 years and its future prospects that reinforce the company’s commitment to growing its customer base abroad. He spoke of the ’call of the times’ that today involves the rapid development of Industry 4.0 and ‘IOT’. “We have entered an era of boundary-crossing, openness and sharing in our industry. As a leader of an agro-farming equipment supplier, the brand Famsun is more inclusive and epochal and is more expandable in its connotation today as well as its extension,” he said. “In our future we will be reaching many more sectors, joining up agricultural industrialisation from planting, grain and oil processing, breeding to food production – and becoming an industrial chain from field to table centered around a strong brand.” He added that this is a call to all in China to enter the international market at a higher level. “Based on the current situation of being ‘First in Asia – Second in the World”, Famsun aims to be one of the top three companies globally in terms of the future feed machinery market, where a more international styled brand is needed.” 84 | December 2017 - Milling and Grain