Page 112

I th

From Turkey, with opportunities... Milling MIllIng


Pulses & Rice RIce

Pasta & Biscuit BIscuIt

Supplier SupplIer Industry

f you were not there, you missed a superb MEET US IN opportunity to do business with more than IDMA EXHIBITION 7,000 visitors from around the globe.

There was much apprehension about the seventh IDMA International Exhibition, showcasing the Flour, Semolina, Rice, Corn, april Bulghur, Feed Milling Machinery and Pulse, Pasta, Biscuit Technologies industries. Traditionally IDMA has been seen as the biggest meeting platform for the grain and pulses processing industry on an international scale, the question on the May 4, 2017 was: Will it live up to its potential and maintain its dominance as a world leading expo for the milling industry? As with many exhibitions, IDMA has its doubters and this year as well as doubters IDMA had InterPack in Germany at the same time, internal political issues and Terrorism. And we all know its times like this that the true professionalism and backbone of a show either rise to the surface or fizzle out and fail. Having spent every day at the show I can report first hand that the turn out was tremendous and the business conducted was in the multi-millions of dollars zone, so if for some reason you were not able to attend, it would be fair to say you probably missed a trick or two. In all my years of attending Milling exhibitions in an industry worth more than 10 billion dollars, it is no exaggeration to put IDMA expo as one of the leading Milling events on the planet. And when you consider that it is only held every two years with the next taking place in 2019 it works well with supplier’s time and budget schedules. This is my fourth IDMA and one thing that separates IDMA from many other expos is the breadth of industry support that it receives, with close ties and links to over 30 industry organisation from around the globe bringing a mix of visitors from many regions especially the Middle East, Africa and Asia. All key regions seeking development and technology in both the Food and feed milling sectors. The success of any show or exhibition should never be solely calculated by those who visit your stand or booth, we all know you have to be assertive and get out there and grab the business whilst you can. If the level of business achieved at a show is disappointing you will always have to ask yourself, “did I do enough to go out there and grab the business”, for example you must


106 | July 2017 - Milling and Grain

JUL 2017 - Milling and Grain magazine  
JUL 2017 - Milling and Grain magazine