Industry events
IPPE adopts integrated layout for production and processing
H
ot on the heals of President’s Trumps election to the White House, IPPE 2017 opened its doors to the world of poultry, feed and meat production and processing. IPPE, which is an annual event sponsored by U.S. Poultry & Egg Association, American Feed Industry Association (AFIA) and North American Meat Institute (NAMI), is one of three key exhibitions serving the intensive livestock and feed industries globally and is critically important for the continued development in regions such as Latin America. Unlike previous years it wasn’t the weather attendees had to contend with, but a new layout of exhibitor stands following the show’s move from its traditional Halls of A and B to Halls B and C. That masked somewhat the impact – if any – of President Trump’s Executive Order excluding visitors from certain Middle East countries from entering the USA. Whether foreign visitor numbers were up or down on previous years or similar, there was ample antidotal comment suggesting Mexican visitors were down in number although visitors from other Latin countries were clearly evident. There was also a feeling that Asian and Middle East attendees were fewer. However, MAG’s end-of-show interview with Nath Morris, Vice-President of IPPE Expo for the US Poultry and Egg Association, suggested it was “too early to tell if that is the case.” “We’ve had three good days. I felt we had full isles on the first two days although the last day is always slower. We had over 32,000 registered visitors to attend and feedback from exhibitors say they had good attendees and good leads. “We also know from last year that we had over 102 | February 2017 - Milling and Grain