GBB Update, By Taylor Evans

UPDATE

By Taylor Evans Holiday Marketing Throughout the holiday season, the Georgia Beef Board has been promoting beef to consumers to include on their holiday tables. We featured content from the Beef. It’s What’s for Dinner brand on digital billboards, and TV streaming in our partnership with Focus Advertising. We are also participating in the Southeastern States holiday media campaign, where the same content was used on YouTube streaming with a goal of 162,000 video views.

Atlanta Chili Week We are bringing back Atlanta Chili Week! This promotion started a few years ago as a request from restaurants that had participated in Atlanta Burger Week. These beef promotions drive customers to restaurants and drive the demand for beef as a result. Restaurants pull out all the stops to build their best beef chili. More than 20 Atlanta food and lifestyle influencers participate in promoting this event and increasing local participation. We’re looking forward to kicking this event off and continuing its growth.

Macon Burger Week This annual burger-off between the restaurants of Macon is always superexciting, and it brings beef consumers into town by the thousands. Consumers enjoyed unique burgers created for the 2022 MBW for just $10.26 each. 26 restaurants participated, making this the largest Macon Burger Week to date. There were more than 12,940 burgers sold during this latest MBW. The Library Tap House and Kitchen was the winning restaurant of the 2022 Macon Burger Week, in which patrons selected their “Berenstain’s Bear Burger” creation as their favorite with 1,423 votes. Hot Mamma! Yollah Social Kitchen and Garden was awarded the Cleverly Created Award, which recognizes the restaurant with the most creative and unique entry and is judged by beef producers. Macon Beer Company’s “Mississippi Mouthful” took the Most Beef Sales Award by selling approximately 1,200 pounds of beef, which is 2,421 burgers. The Most Beef Sales Award goes to the restaurant that sells the most beef by the pound – because Beef. It’s What’s for Dinner.

Team Beef Our Team Beef has been very active, both at in-person races and virtually. Our Team Beef has had a statewide presence, using social media to promote how beef fuels them. Over the 2022 season, Team Beef participated in 62 races across our state. We are grateful for this network of athletes who work on our behalf showing what a power protein beef is!

Robert Fountain Jr., Chairman P.O. Box 284 Adrian, GA 31002 478-955-2363 Joel Keith, Vice Chairman 2772 Mountville Hogansville Road Hogansville, GA 30230 706-594-2873 Melvin Porter, Treasurer 168 Hardman Rd Jefferson, GA 30549 706-654-8283 Gerald Long 3005 Old Whigham Road Bainbridge, GA 39817 229-246-7519 Bill Bryan 2830 East Armuchee Rd Summerville, Ga 30747 423-605-0561 Kenneth Murphy 7432 Rocky Mount Road Gay, GA 30218 770-550-0339

Adam Williams 2270 Rome Road SW Calhoun, GA 30701 404-569-1549 Luke Spooner P.O. Box 704 Donaldsonville, GA 31745 229-254-3186 Clay Floyd P.O. Box 566 Swainsboro, GA 30401 478-237-3201 Brent Galloway 425 Gray Rd Carrollton, GA 30116 770-301-3243

Georgia Beef Board PO Box 28230 Macon, GA 31221 478-474-1815 www.georgiabeef.org