Generational Equity LLC

Generational Equity LLC is recognized as a premier advisory firm serving middle market companies through mergers and acquisitions, wealth management, growth consulting, and digital transformation services. Founded by Dr. John Binkley and Ryan Binkley, the firm has built a strong two-decade legacy devoted to helping business owners increase enterprise value and navigate transitions that shape the future of their companies with confidence. The firm is based in Richardson, Texas, and operates across North America through more than 350 skilled professionals working in 16 offices. Its structure integrates Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce. This model ensures clients receive coordinated guidance across valuation, strategic planning, operational improvement, capital formation, and exit strategies tailored to long-term goals. Generational Equity has become a leader in middle-market M&A, supported by over 1,600 completed transactions and a proprietary buyer network of over 28,000 qualified prospects. Its work has earned repeated honors in investment banking, valuation, and consulting excellence. Consistently ranking among the strongest performers in deals from $25 million to $1 billion, the firm maintains a trusted position in the advisory landscape. Its philosophy is anchored in values such as diligence, integrity, transparency, stewardship, respect, and excellence. Generational Equity is committed to understanding each business owner's priorities and shaping strategies that support both successful transactions and sustainable outcomes. The firm delivers advisory services, valuations, consulting, digital solutions, wealth management, capital market support, and DealForce’s curated buyer-seller connectivity.