GTN September 2021 - Garden Trade News, UK

Page 37

Promotion

Onduline making a stand e for Alton Garden Centre When it comes to selecting new products to display in Essex’s largest garden centre, Andy Bunker, Director at Alton Garden Centre, knows the importance that Point of Sale (PoS) displays havve on driving sales. Here, Andy talks about ONDULINE’s innovative approach and how the leading supplier of lightweight roofing sheets is helping Alton’s increase sales with its EASYLINE range.

C

urrently celebrating its 50th year in business and recognised as one of the most prestigious garden centres in the South East, it’s no surprise that the directors of Alton Garden Centre are extremely selective with the choice of home and garden products that go on display. Stocking an extensive range of garden buildings, the company is famous for its award-winning displays, many of which they are able to create in-house to suit the design of the overall store. And one solution that has been given its own dedicated area in the garden centre is ONDULINE’s EASYLINE range, which is made up of lightweight and compact sheets and ridges that help improve the overall appearance and lifespan of a roof in comparison to traditional roof felt. As Alton Garden Centre comes to the end of its second season working with the lightweight roofing system manufacturer,

www.gardentradenews.co.uk

GLEE Awards. As one of the judges of these prestigious awards, I’m lucky enough to gain a fantastic insight into a raft of new products and industry innovations, some of which we then can capitalise on within our garden centre. “Since introducing the EASYLINE range, sales of the product have gone from strength to strength. Clearly demand for garden products throughout the pandemic has it’s more apparent than ever that the EASYLINE helped this, but our customers also like the range is becoming increasingly popular with fact that EASYLINE is lightweight and easy to Alton’s customers. cut and install. On top on this, many also like A compact and lightweight roofing system, its eco-credentials, which are becoming more EASYLINE is perfect for sheds, studios, pet and more important with today’s consumer. shelters and other garden buildings and annexes “The standalone PoS display units from and can be easily fitted into the boot of a typical ONDULINE have really helped drive sales family car. The range is available in several too. The displays look fantastic, with bright colours and compares strong branding and clear favourably to traditional shed communications, making felt thanks to its 10-year a great impact on our waterproofing guarantee customers and helping For more information on and ease of installation. to influence impulse Onduline’s lightweight, With each ssheet made purchases. The displays eco-friendly and of 50% to 60% recycled also include a QR code durable roofing fibres and con containing no that, when scanned, leads solutions please visit www.onduline.co.uk. hazardous sub substances, it the customer to a simplemakes it comp completely safe for to-follow installation video. people and fam family pets. But it’s not just the standout Along with tthe user-friendly PoS displays and the quality of the qualities of the product, one of the key EASYLINE range that is helping drive growth, drivers for Alton Garden Centre’s it’s also the way Alton’s expert team have got succes success with EASYLINE has been behind the product too. ONDULINE’s ONDU PoS displays. Andy continued: “At Alton Garden Centre, These attractive, striking and freeThes we are extremely proud to have a highly standing standin displays that showcase the experienced and expert team on-hand to range, complete with accessories and help our customers who really get behind the fixings, fixing are ideal for garden centres and products that they can see the benefits of. other leisure retailers because they are “From the outset, ONDULINE’s EASYLINE simple simpl to stock on the shop floor. range has been one that both our staff and customers trust will serve them well, looking Director of Alton Garden Centre, Andy Dir just as great on display as it will in their Bunker, Bunke said: ‘’I was first introduced to garden spaces.” O ON ONDULINE’s DULIN EASYLINE range at the industry

ONDULINE’s EASYLINE range has been one that both our staff and customers trust will serve them well

September 2021 37