GTN September 2021 - Garden Trade News, UK

Page 18

Promotion

A Glee Greeting from Woodmansterne The Old Railway Line and Moss & Moor garden centres sing the praises of Woodmansterne’s W-Select Service as they increase card sales and impress customers.

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reetings card sales should be high on every garden centre’s agenda when planning your visit to Glee, following the 31% growth in card sales from 2019 to 2021 reported by GTN Bestsellers. Analysis of Epos data provided to GTN Bestsellers indicates that greeting card volumes have grown by 40% since 2017, so making the best decisions for supply, merchandising and management of greetings cards to maximise the opportunity is key to delivering increased customer satisfaction. GTN has been investigating the success of Woodmansterne’s W-Select service at The Old Railway Line and Moss & Moor garden centres who have both recently moved to the W-Select service. You can find out more at Glee, Hall 20, stand 20A10-B11.

Katie Eckley, Operations Director, The Old Railway Line Garden Centre

Customers love the new card ranges at The Old Railway Line At The Old Railway Line Garden Centre, customers travel an hour or so to visit the rural Mid-Wales 3 ½ acres site, so the family team have to work every inch of space hard to get maximum potential from it. Operations Director, Katie Eckley, explained why they moved to W-select: “I was first attracted by the quality of the cards and minimal packaging as we are looking at all areas of the business to reduce waste where possible. The simple paper smart seal holding the card and envelope together is a great solution to removing plastic from our stands while preventing the issue of cards and envelopes becoming accidently separated and envelopes left behind.

“The service has been excellent all round. The initial set up was very well organised, the office updates us weekly with order confirmations and new barcodes, plus images ifi requested and our sales agent Brendan regularly r does our merchandising and ensures tthe stands are looking full and fresh at all times. Woodmansterne cards at The Old Railway Line

Weeks 1-18 2017, 2019 & 2021

18 September 2021

2021

2019

2017

+7%

B E S T S E L L E R S

GARDEN CENTRE GREETINGS CARD SALES

+31%

gardentradenews.co.uk

“Customers have commented on the quality of the cards and the new designs and brands have gone down really well, especially Rosie Made a Thing and Emma Bridgewater. Our team have noticed how the area feels light, spacious and much easier to shop. Sales have been fantastic, since we opened on 22nd March, we have seen a 36% increase on cards when comparing with 2019 and comparing sales last month with July 2020 we saw a 50% increase. “The service and sales have been more than we could have asked for and the whole team were excellent with the switch over. I would recommend Woodmansterne to anyone looking for a refresh with a high-quality greeting card offering.

www.gardentradenews.co.uk