GIMA Awards 2021
BEST CONSUMER PRODUCT PACKAGING Winner: Wildlife World - Cotswold Granaries Wild Animal Food No other wild animal food company has produced products in fully 100% home compostable packaging, even down to the re-sealable zip. It’s a top quality, nutritionally dense range of feeds that will attract and sustain wildlife in the consumer’s garden. The judges said: “Attractive and well executed packaging with clear sustainable credentials. Everything, even the resealable zips are fully compostable!” Finalists: Sipcam Home & Garden - Ecofective Refills and Recycled Bottles, Westland Horticulture - Natural Balance Range, Vitax Ltd - Vitax Organic Feeds, Hozelock Superhoze Packaging
BEST MARKETING COMMUNICATIONS & SOCIAL MEDIA
Winner: Evergreen Garden Care - Miracle-Gro Mental Health Awareness Week 2021 We have not seen a mental health campaign like this in the garden care space before. We were not seeking to promote a specific product with the campaign, but instead to work to encourage open dialogue about mental health and educate about the health benefits of gardening. The judges said: “A well-executed campaign, which really brought the connection between gardening, mindfulness and wellbeing to the fore, as well as encouraging an open dialogue about mental health.” Finalists: STIHL - TV ad and supporting campaign, Westland Horticulture - Peckish Bird Campaign, Westland Horticulture - Specialist Digital Campaign
www.gardentradenews.co.uk
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