New Products for 2022
environment. There is a full trace element package and an advanced seaweed source acting as a natural bio stimulant. Finally, there is our unique water management system, which effectively ‘makes water wetter’! This almost eliminates leaching, making it better for the environment and is much faster and easier to water. GTN: Is it optimised to work with New HA: The challenge still, is that we need Horizon? a sensible roadmap that delivers the HA: Boost is designed to work on transition over a reasonable timescale. all peat and peat-free composts, and all What I can say, is that Boost has been soil types. This is even more pertinent designed to get the best feeding results as the peat content in many composts from both peat and peat-free growing is reduced or removed altogether. It media, which in turn ensures that is now more important than ever to Production of Boost all consumers continue to get the choose a plant feed that works in for 2022 deliveries starts in the new year best success they can. all growing media types. Ensuring with a TV campaign GTN: What exactly is Plantsense your plants receive the correct launched in May. technology and how does it work? levels of nutrients and water is HA: Plantsense technology™ particularly important in peat-free is Boost’s unique formulation, composts. Boost has been formulated engineered to meet the needs of with the perfect blend of nutrients the plant. It has an optimised ratio and a unique water management of high-quality nutrients with a technology to work in peat-free boost of potassium to help with composts to ensure nutrients and disease and stress tolerance, aid water are continuously available the nitrogen uptake and deliver to maintain healthy plants. an abundance of flowers, fruits Producing four times more and veg. The nitrogen source blooms compared to watering has a combination of fast acting alone, this revolutionary product and sustained release N, and no makes application faster and nitrates, making it less susceptible more effective. to leaching, more available for GTN: What about ericaceous the plant and better for the mixes?
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HA: Boost contains a combination of available nutrients and naturally complexed trace elements to ensure availability in all soils types and pH levels – ensuring optimum nutrient uptake for ericaceous plants too. In addition, the Plantsense technology utilises specific nitrogen sources in order to maintain pH levels around the rootzone and avoid increases in pH that can occur with nitrate based fertilisers. This means that Boost is, I believe, the only all-purpose feed that is actually ‘all -purpose’, making it simpler for consumers. GTN: You claim it will produce 4 x more flowers? What’s the secret? HA: Plantsense technology™ works in such a way to guarantee four times more blooms, which is a claim we developed through 4 years of trials work with NIAB. GTN: Will you be issuing specific advice to users explaining that peat-free composts generally need a different approach to watering and feeding? In other words, re-educate the consumer? HA: We will be working hard to reeducate the consumer. That’s why this conversation today is so important because it is our job to help consumers understand the changing environment and how important feeding their plants is going to be. As well as messaging on POS, it will be an important part of our online training platform for centre staff, available from January next year. GTN: Will you be offering retailers POS material to emphasise the issue? HA: Yes, we are in the process of creating informative POS material to support our growing media and feeds portfolio to explain what is changing, and the implications to the consumer. A £1.5 million advertising campaign including TV will be launched in May.
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