GTN August 2021 - Garden Trade News, UK

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Promotion

Don’t leave it too late A simple statement but one that Jenny says is hugely important to remember. She said: ”So often retailers leave reordering to the last minute, resulting in potentially empty shelves. We currently operate sevenday delivery schedules and are doing all we can to work with our retailers to ensure that stock gaps in-store are avoided. However, it remains the responsibility of the retailer to assess stock levels ahead of time, making it easier to forecast when stock is required.”

Above: Primeur Carolina flexible border edging

Co-locate to drive up average basket spend Primeur’s Eco Garden merchandising displays have been designed to be entirely freestanding, meaning they can be easily relocated around the retail environment to keep displays relevant by co-locating alongside complementary product categories. Jenny offered some simple advice for retailers. She said: “A relocation of the display to coincide with key sales peaks of these and the complementary product groups will work to increase the average basket spend, and potentially capture customers who might not ordinarily come across the display if it is located in the same position year-round.”

Primeur’s POS: the silent salesperson

See Primeur at Glee 2021

Primeur is pleased to confirm its return to the annual Glee exhibition this September (14th – 16th September, NEC Birmingham). Located in Hall 20, stand C40-D41, the team will be showcasing its existing Eco Garden range including a number of new additions to its Tierra Verde self-watering planter offering, as well as new designs and colourways within its multiaward-winning landscaping range made up of garden borders, stepping-stones and decking. A brand-new offering, ideal for the garden centre and DIY market, will also be exclusively launching at the event. Details are currently under wraps but watch this space for more information!

www.gardentradenews.co.uk

One of the biggest attractions of the Primeur Eco Garden collection is its eco-friendly credentials. Made from recycled rubber tyres which would otherwise take upwards of 80 years to decompose in landfill, each product benefits from characteristics of rubber including lightweight, UV-stable, and all-weather durability. Thanks to Primeur’s newly updated POS itt has never been easier for consumers consu any features and benefits of the to understand the many o convert products, helping to as ases. interest into purchases.

Below: New Pallet Display units from Primeur

Find out more re

To find more about Primeur’s i ’ full f ll product d range and nd d to di discuss your tailored product needs, please contact the team on 01274 518800 or email sales@primeur.ltd.uk

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