INTRODUCTION
Make 2022 a gardening year to remember Welcome to the Spring 2022 issue of the GIMA New Product Digest, another unique edition dedicated to featuring our members’ new products ready for the 2022 Spring Summer season. After two turbulent but buoyant year’s, we’re once again facing into another year where factors beyond our control may have, yet to be understood impacts on everything we do. The wider political problems in Ukraine are clearly front and foremost in everyone’s minds whilst at home rising inflationary pressures may force consumers to once again think about retreating into their homes and gardens, looking for solace and calm in their home environment. In readiness for another busy year, GIMA members have continued to be nimble, proactive and dynamic, working through all the challenges they have faced, and despite everything have continued to invest in stock and new products, packaging and merchandising solutions for the garden retail channel.
As an industry we continue to work hard to retain the 3 million additional gardeners, but with the world opening up again & more distractions and alternative ways of spending time, this may become more challenging. Let’s not lose the momentum, we all know the benefits of spending time in the garden, there are so many
positives around mental and physical wellbeing we have a strong message to deliver. Together with the HTA, GIMA recently held a very successful Garden Press Event, and it was encouraging to see so many journalists but also social media influencers, of all ages, keen to spread the word about gardening. Please take some time to flick through this publication, and if you see anything of interest, please feel free to contact the GIMA member directly. On behalf of GIMA and all its members may I thank you for your continued support we look forward to making 2022 a gardening year to remember. Simon McArdle GIMA President 2021/2022 gardentradenews.co.uk
The 2021 issues of the GIMA Digest have been viewed on-line almost 11,300 times by readers in over 70 countries around the world with an average read time of over 6 minutes. This combined with the 6,429 openings of the e-newsletter version means the GIMA New Product Digest helped over 17,500 potential buying opportunities during 2021.
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Advice & information for garden centre professionals
GIMA NEW PRODUCT DIGEST SPRING 2022
