CES Daily Show Day 2 - January 8, 2025

CES SCHEDULES PAGE 52

JAN. 8, 2025 DAY TWO EDITION Actor Anthony Mackie (left) and Yuki Kusumi, Group CEO of Panasonic Holdings Corporation

KEYNOTE PAGE 8

Sustainability Superheroes

Panasonic details the importance of sustainable business practices and what it is doing to achieve them. SEE STORY, PAGE 8

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CES SCHEDULES PAGE 52

JAN. 8, 2025 DAY TWO EDITION Actor Anthony Mackie (left) and Yuki Kusumi, Group CEO of Panasonic Holdings Corporation

KEYNOTE PAGE 8

Sustainability Superheroes

Panasonic details the importance of sustainable business practices and what it is doing to achieve them. SEE STORY, PAGE 8

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TRENDING ON X

WELCOME TO CES 2025

BY GARY SHAPIRO, CEO, KINSEY FABRIZIO, PRESIDENT, CONSUMER TECHNOLOGY ASSOCIATION (CTA)®

Technology Improving Lives

Look for companies like Aptiv, Honda, and Mobileye pushing the boundaries of autonomous vehicles, or Caterpillar, Hyundai and Kia showing advances in sustainability that meet the challenges of tomorrow. We’ll kick off the day with a keynote by Volvo CEO Martin Lundstedt, sharing his vision for innovations that will redefine the future of sustainable mobility. For those who want to DIVE IN deeper, our new Mobility Stage in West Hall will host dynamic sessions throughout CES, spotlighting trends in connected transportation, autonomous technology and more.

The transportation and mobility area at CES is also a great place to spot innovations in accessibility and age technology. Don’t miss AI and LiDAR-powered robotaxis from companies like Waymo and Vertical takeoff and landing (eVTOL) technology that opens new doors for the elderly and people with disabilities – and makes it even easier to get from point A to point B for everyone else.

Accessibility doesn’t stop there. At the Venetian,

technology meets fashion with glasses that enhance our hearing from EssilorLuxottica and speech processing from XanderGlasses Connect. After winning the Eureka Park Startup Pitch Contest last January, Augmental returns to CES as a Best of Innovation award winner for a mouthpiece that enables hands-free control of digital devices.

On the health side, wearable technology like GARMIN’s smartwatches now come equipped with accessibility features such as voice commands, vibrating alerts, and monitoring vital signs. You’ll see smart technology adapting to individual needs across the show floor, but be sure to stop by Eureka Park to meet the CES 2025 Accessibility Contest winners, Blueberry Technology, Lotus, Makesense Technology, Sign Speak, and Soliddd.

Don’t forget our conference programming! CES will feature more than 300 sessions, including discussions on a more accessible future for digital health with AARP, accessibility in vehicle technology with Mobileye and how machine learning can make spaces more accessible. This afternoon, Eureka Park’s startup stage will also host the CTA Foundation’s Pitch Contest. Be there to help crown our audience choice winner!

CES isn’t just about the technology of tomorrow— it’s also about how tech is already working to improve lives for people around the globe. DIVE IN today and learn how we’re shaping a better, more connected future.

Gary Shapiro CEO Consumer Technology Association (CTA)®

Kinsey Fabrizio President Consumer Technology Association (CTA)®

CES 2024 is now in full swing, with exhibitors across more than forty areas of the show wowing attendees with technology innovations that are reshaping our world. If you’re ready to roll, make your way over to West Hall to see the entire mobility ecosystem on display. From connected and autonomous vehicles to urban air mobility and electric innovations, exhibitors are unveiling technologies that will transform how we move, connect, and live.

Lance Ulanoff @LanceUlanoff BMW: By end of this year every new BMW will have Panoramic iDrive #CES2025 CES @CES Congratulations to the Global Innovation Champions announced today at #CES2025! Check out the countries recognized in CTA’s Global Innovation Scorecard for embracing new technologies and innovation-friendly policies: https://ces.tech/press-releases/ consumer-technology-associationannounces-new-global-innovationchampions/ Tom’s Hardware @tomshardware MSI shows off cable-free panoramic PC at CES 2025 — Project Zero X uses radical orientation for GPU and motherboard. https://trib.al/F8sxS09 TechCrunch @TechCrunch Is it just us, or are robots getting smaller and cuter every year? #CES2025

VISIT WWW.X.COM/CES FOR MORE

➧ TWEETS FROM THE SHOW CES.TECH CES25_D2_v3.indd 4

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6 | CES 2025 DAILY | JANUARY 7-10, 2025

WHAT YOU MUST SEE TODAY! HIGHLIGHTS FROM CES 2025

MANAGING VP OF SALES, B2B TECH: Adam Goldstein, adam.goldstein@futurenet.com AD SALES: John Casey, Janis Crowley, Zahra Majma, Tony Monteleone, Debbie Rosenthal, Andi Tureson MD, CONTENT,: Anthony Savona, anthony.savona@futurenet.com CONTENT MANAGER: David McGee, david.mcgee@futurenet.com SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com CONTRIBUTORS: Wayne Cavadi, John Sciacca, Stewart Wolpin PRODUCTION MANAGERS:

10 TRENDS

Heather Tatrow, heather.tatrow@futurenet.com

NVIDIA’s Vision: AI for Everyone, Everywhere

Over 6000 CES attendees were treated to a cascade of exciting announcements as NVIDIA founder and CEO Jensen Huang kicked off CES 2025 with his keynote on Monday. Huang shared NVIDIA’s advancements and vision for agentic AI, autonomous vehicles, robotics, and gaming.

Nicole Schilling, nicole.schilling@futurenet.com ON-SITE PHOTOGRAPHERS: John Staley, Mark Reinertson, Brian Janis FUTURE US, INC.

16 AUDIO The New Audio Revolution: Quality Without Complexity

Streaming platforms are providing access to millions of songs, hardware innovations are making audio devices central to everyday life. But as audio becomes more accessible, quality has fallen dramatically. However, everything is about to change. A new wave of technologies is emerging, which promises to close the gap between highquality audio and seamless convenience.

130 W. 42nd St., 7th Floor New York NY 10036 SVP, MD, B2B: Amanda Darman-Allen VP, GLOBAL HEAD OF CONTENT, B2B: Carmel King MD, CONTENT, AV: Anthony Savona VP, HEAD OF US SALES, B2B: Tom Sikes MANAGING VP OF SALES, B2B TECH:

WEDNESDAY EVENT HIGHLIGHTS

CONFERENCE HIGHLIGHTS

VOLVO GROUP KEYNOTE

HOW WILL TECHNOLOGY REDEFINE THE FUTURE OF LUXURY?

9:00 - 10:00 AM

Venetian, Level 5, Palazzo Ballroom

9:50 - 10:30 AM

Location: Venetian, Level 4, Lando 4302

ACCENTURE KEYNOTE 2:00 - 2:30 PM

Fashion and Business: Hear from executives, founders and innovators on how new tech will change how we buy, sell, and consume luxury beauty and fashion.

Adam Goldstein VP, GLOBAL HEAD OF STRATEGY & OPS, B2B: Allison Markert VP, PRODUCT & MARKETING, B2B: Andrew Buchholz HEAD OF PRODUCTION US & UK: Mark Constance HEAD OF DESIGN, B2B: Nicole Cobban

Venetian, Level 5, Palazzo Ballroom Julia Boorstin Senior Media & Tech Correspondent CNBC Julie Sweet Chair and CEO Accenture

PINK PINEAPPLES & PITLESS CHERRIES: GENE-EDITING & THE FUTURE FARM 2:00 - 2:40 PM

Location: LVCC, West Level 2, W218 A warming climate is an existential danger to many crops. An examination of how gene-editing & new forms of plant-breeding will save our food and feed us in the future.

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Sustainability Drives Panasonic’s Global Vision

BY GRANT MORGAN “The moment is now. We are ready to go!” Yuki Kusumi, group CEO of Panasonic Holdings Corporation, emphatically told attendees at the CES 2025 opening keynote Tuesday morning.

“Technology moves ahead at an amazing pace, so it’s important that we be intentional in our work,” he said. “We all know that our current systems and practices are not sustainable — not for the planet and not for the health of its people. Professionally and personally, I want to do everything I can to make sure that my children, grandchildren, and future generations can enjoy a healthy environment.”

Kusumi was joined onstage by actor Anthony Mackie throughout the keynote as the duo shared Panasonic’s vision for a more sustainable earth through responsible technology creation and use.

“Our time together is not about today, it is about the future,” said Mackie. “From a simple socket a century ago to an organization that is advancing wellness around the world, Panasonic is building solutions to ensure that our planet and our global society can thrive.”

During Kusumi’s keynote, Panasonic announced Panasonic Go, a global corporate growth initiative that promotes business transformation using AI. Kusumi announced that 30% of Panasonic HD’s revenue will be

Anthony Mackie (left) and Yuki Kusumi

represented by AI-driven hardware, software, and solution businesses by 2035, propelling Panasonic Group from its hardware roots to a dynamic AI-powered ecosystem that integrates cutting-edge software and hardware at the forefront of the connected revolution.

Yoky Matsuoka, executive off icer, Panasonic Group and CEO of Panasonic Well, excitedly announced Umi, a holistic digital family wellness AI platform and coach developed with Anthropic as part

of a new global partnership designed to assist busy families of all kinds care for their children, aging parents, and themselves.

“Modern families need help!” enthused Matsuoka.

“In fact, the U.S. Surgeon General recently issued an advisory on the well-being of parents…and when parenting has an advisory label like a pack of cigarettes, we know we’re in a crisis that demands our attention.”

Panasonic also announced OASYS, a complete solution to heating, ventilation, and air conditioning (HVAC) that offers unrivaled comfort, cleaner air, and lower energy demand. Kusumi and others highlighted Panasonic’s efforts to drive sustainability in the supply chain, EV space, and renewable energy with Panasonic HX. “This work is not just about measurement, it’s about innovation and empowering customers, industries, and investors to accelerate,” said Peter Bakker, president & CEO of the World Business Council for Sustainable Development. “Decarbonization and innovation collaboration is the key to success. We all need to work together to fully integrate sustainability into our innovation agenda and actions so we can make it the foundation of economic growth and resilience. Panasonic’s commitment to sustainability and its vision for an ideal society can serve as a guiding example.”

Spatial, Quantum Computing Key for Implementing Enterprise AI

BY STEWART WOLPIN AI is everywhere at this year’s CES 2025. But at the “Tech Trends 2025: Explore What’s New & Next in Emerging Technology” conference presented by Deloitte, the focus was on the urgency and the best ways to deploy AI at the enterprise level, and on how spatial and quantum computing is and will continue to transform corporate IT. “[There are] more and more CEO conversations about the investments needed to be made and hardware to fuel the tech trajectory that we know is coming in the next decade,” explained conference moderator Bill Briggs, CTO of Deloitte Consulting.

For product development, spatial can be deployed

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(l-r) Bill Briggs, Deborah Golden, David Randle, Amit Ahuja, and Holly Walters

to bridge the gap between the physical and the virtual. “There’s a ton of opportunity to optimize how these industries leverage these types of technologies to change the way they operate and improve,” noted David Randle, Amazon Web Services’ worldwide head of spatial computing.

All the conference panelists agreed that enterprise AI, spatial, and quantum computing is still in its infancy. “There’s still so much trepidation in the market,” warned Amit Ahuja, SVP for Adobe’s Experience Cloud Products. “We’re still largely in the phase of ex-

perimentation. What data am I using, what do you do with my data? You’re creating all this content — how do I make sure it’s on brand?”

“We’re calling it Y2Q,” Briggs advised. “We’re seeing a looming sword of Damocles. We’re going to have to invest to update the public and private key encryption schemes we’ve been using in all our systems and all our customer-facing products over the last several decades, because quantum will make that, frankly, irrelevant. It’s coming without the hard [Y2K] deadline. It’s real and we need to start now.”

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CTA’s Shapiro: Pivot or Die!

BY GRANT MORGAN Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA), welcomed CES attendees to the State of the Industry keynote address on Tuesday with a rousing call to action.

“These days it feels like everyone is pivoting,” Shapiro told attendees. “Progress has never come from standing still. It comes from those who took a chance and tried something new. As humans, we’ve done this over and over — pivoting and innovating to survive and thrive. And that’s especially true in the rapidly evolving world of technology where we have to adapt or become obsolete. Pivot or die!”

“At the end of the day, technology matters because it helps millions of people around the world,” enthused Kinsey Fabrizio, President of CTA. “And it’s far from replacing people. Technology empowers them! Think about AgTech which helps farmers make better decisions about the crops they plant and augmented reality glasses that provide real-time language translation. And how about cybersecurity tools that are helping us protect ourselves and our data?

From AI to robotics and health care and sustainability, CES 2025 shows what’s possible when the entire tech ecosystem comes together in one place.”

Never one to shy away from taking a stand when it comes to making “Tech for All” a reality, CTA has pushed forward and encouraged governments around the world to enact policies that foster innovation.

“Each year at CES we see that innovation can come from anyone, anywhere,” said Shapiro. “But for good ideas to become great, product innovators need pro-

Kinsey Fabrizio (left), President of CTA, and Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA)

innovation policies. To keep our economies thriving and inflation in check, we need policies that enable startups, allow businesses to flourish, and create the next generation of tech leaders. [We need] policies that create rules of the road for tech companies and offer guardrails to protect safety, privacy, and fairness.

“Here in the U.S., that means finding a way to break through the gridlock and pass sensible immigration reforms to promote highly skilled immigration and recognizing that tariffs are taxes paid for by American businesses and the American people and the world.”

Research recently released by CTA during the CES Tech Trends presentation shows the proposed tariffs on tech products “could tank U.S consumer purchasing power by as much as $143 billion in just the first year.”

CTA also honored this year’s Innovation Champions, a prestigious award based on the 2025 Global Innovation Scorecard that measures the political, economic, and demographic factors that foster innovation. Seventy-four countries and the European Union across 16 categories and 56 metrics were evaluated, making it the most comprehensive analysis to

date. The following country representatives accepted their awards on stage: Erkki Keldo, Minister of Economy and Industry, Estonia; Leena-Kaisa Mikkola, Ambassador of Finland to the United States; Dr. Volker Wissing, Federal Minister of Justice and Federal Minister for Digital and Transport, Germany; Dirk Beljaarts, Minister of Economic Affairs, The Netherlands; Ebba Busch, Minister for Energy, Business and Industry and Deputy Prime Minister, Sweden; and Ralf Heckner, Ambassador of Switzerland to the United States CTA also announced its continued support and investment of the Innovation for All Fund, pledging to invest an additional $5 million in 10 venture capital firms that support women, people of color, veterans, and other underrepresented entrepreneurs.

“Even as we embrace new things, some technologies and companies thrive long term, like the bicycle invented before any of us were born,” concluded Shapiro. “It’s been reinvented over the years to become the e-bike. That kind of agility is what I hope all the companies, entrepreneurs, and innovators can embrace here at CES 2025 because CES is where the future is made.”

Humanizing the Robotic Aspect of Medical Technology Susan Sly took the stage to moderate the very first neurotech event ever at CES. Joined by Pete Erickson, CEO of Modev; Aadeel Akhtar, CEO of Psyonic; Connor Glass, founder and CEO, Phantom Neuro; Usha Jagannathan, director-AI products at IEEE; and Jacob Robinson, founder and CEO of Motif Neurotech, the experts dove into clinical brain-computer technology.

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The panelists discussed how the divide between human and robots is going to narrow. Whether it is DOT implants for mental health or bionic hands and robot prosthetics or wearable technology, medical technologies will help many regain control over their lives. With outcome-driven solutions that show dramatic benefits, the adoption of these technologies is not far from a reality.

Usha Jagannathan, IEEE, director-AI products (speaking) joined (l-r) Connor Glass, founder of CEO, Phantom Neuro; Aadeel Akhtar, CEO of Psyonic, CEO; Jacob Robinson, founder and CEO of Motif Neurotech; and moderator Susan Sly for the very first neurotech event ever at CES.

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AMD Advances AI PCs and Gaming

BY GRANT MORGAN Jack Huynh, SVP & GM, Computing & Graphics Group, AMD, showcased the company’s relentless drive to push the boundaries of high-performance computing, unveiling groundbreaking advancements in AI PCs and gaming processors on Monday morning at CES 2025. The announcements — most notably the Ryzen 9950X3D, AMD’s flagship 16-core processor — underscored AMD’s commitment to transforming user experiences across productivity, entertainment, and gaming.

Rahul Tikoo, SVP & GM of AMD’s Client Business Unit, highlighted the company’s leadership in the AI PC market. “We’ve really focused on expanding our next-gen AI PC portfolio,” Tikoo told attendees. “AI PCs are not just delivering new experiences for consumers, but are also transforming our work setups. No one has a lineup with the breadth or depth of Copilot+ PCs that AMD can offer.”

Tikoo emphasized the synergy of AMD’s performance, reliability, and battery life, enabling professionals and enterprises to thrive in an era of rapid technological evolution. Huynh added, “In a world where everyone does more than one thing at a time, working with slow, unreliable PCs should be a thing of the past. This is a chance for businesses to redefine workplace computing.”

Huynh also pointed to the pivotal role of AI PCs in driving productivity. “Customers refreshing their devices today see a world where AI is evolving faster than anyone expected. The PC is poised to play a pivotal role in the AI revolution.”

In gaming, AMD announced new products designed to elevate performance across desktops, lap-

Jack Huynh, SVP & GM, Computing & Graphics Group, AMD

tops, and handheld devices. The launch included the AMD Ryzen 9950X3D and 9900X3D desktop processors, the Ryzen Z2 handheld gaming processor, and the Ryzen 9000HX series for mobile notebooks.

“These processors redefine gaming and content creation,” said Huynh. “With titles becoming more immersive and demanding, having the right hardware and software is critical for the best player experience.”

The Ryzen 9950X3D, AMD’s f lagship 16-core processor, delivers industry-leading performance for gamers and creators. Featuring AMD’s 2nd Gen 3D V-Cache technology, it enables higher clock speeds and lower temperatures for optimal performance.

The Ryzen Z2 processor brings console-class gaming to handheld devices, combining up to 8 “Zen 5” CPU cores with RDNA 3.5 graphics. The result is breathtaking visuals and hours of uninterrupted

gameplay in a portable form factor.

For laptops, the Ryzen 9000HX series delivers unmatched power, offering up to 16 cores and 32 threads. These processors support advanced DDR5 memory and cater to gamers and creators demanding top-tier performance.

AMD’s partnerships with OEMs and developers continue to strengthen the gaming ecosystem. As the AI and gaming revolutions accelerate, AMD’s innovations at CES 2025 signal a future where computing adapts seamlessly to the evolving needs of users, reshaping productivity and entertainment for years to come.

Sam Burd, president, Client Solutions Group, Dell, joined Huynh onstage to share how Dell and AMD are collaborating with AI PCs. “We believe upgrading to AI PCs is going to pay dividends in productivity,” said Burd. “Customers that are thinking about refreshing see a world where AI is evolving faster than anyone expected, and the world’s greatest productivity device — the PC — is poised to play a pivotal role in the AI revolution.”

“This is a chance for businesses to redefine workplace computing,” added Huynh. “Refreshing a PC today is an opportunity…and Dell’s new lineup of AMD-powered devices will be pivotal to the transformation.”

“I truly believe our partnerships are our superpower,” concluded Huynh. “It allows us to bring transformational solutions to market for everyone. Whether it’s gaming, AI PCs, or enterprise, you can count on all of us at AMD to continue to push the boundaries of high-performance computing — and we’re just getting started.”

Toyota’s Woven City Completes Phase 1 TOYOTA, W321 Five years after then-Toyota president Akio Toyoda (pictured) introduced attendees to the town of the future — the Woven City — Toyoda, now Chairman of the Board, returned to CES 2025 to announce that its concept is becoming a reality. Woven City will come to life at the base of Mt. Fuji in Susono City, Shizuoka. After officially breaking ground in 2021, Phase 1 of the multiphase project is complete, bringing the city of tomorrow one step closer today.

Woven City will house 2000 residents, which includes Toyota employees and families, visiting scientists, industry partners, academics, entrepreneurs…and as Toyoda pointed out, their pets. The ultimate goal? Woven City will be a place where people can invent and develop new products and ideas, or as Toyoda called it, a living laboratory to freely test ideas in a secure, real-life city. It is a quest to imagine and improve how we all live in the future, focused on human-centric technology to expand mobility.

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therapy found in Japan, the inRevolutionizing Massage Chairs: massage creasing focus on health and wellness, along with a growing demand for innovaWhere Technology Meets Tradition tive products, has made massage chairs a ADVERTISEMENT

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DAIWA Massage Chair When we first introduced massage chairs to the U.S. market, it took considerable time to help people understand their health benefits. At first, people viewed massage chairs as a luxury or an indulgent gadget. We had to start by demonstrating the advantages that massage chairs could bring, primarily through hands-on experiences. But today, massage chairs are widely adopted worldwide, and particularly in the U.S., they are increasingly found in many households.

Interestingly, in Japan—the birthplace of the massage chair—each model must obtain medical certification. This stringent medical approval process acts as a bottleneck for the development and introduction of new products, often leading to long lead times from development to market

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U.S. Jaclean President Minoru Kogure with Daiwa Supreme Hybrid

also fosters innovation, creating a fertile ground for the development of cutting-edge models. As a result, the U.S. has the potential to become a global hub driving advancements in massage chair technology.

Recently, the World Health Organization (WHO) announced that there are 361 acupuncture points on the human body, and massaging these points can contribute to health promotion. This growing global recognition of massage as a vital health practice is further fueling the popularity of massage chairs.

Our company has continuously evolved its products, guided by years of experience and customer feedback. We embrace the fusion of Western technology with the principles of traditional Eastern medicine to enhance health. For every new model, we refine the timing and rhythm of the massages based on user input, leading to innovations like the Daiwa Supreme Hybrid. This versatile model provides back massages as well as massages targeting areas from the hips to the soles of the feet.

In addition, this model is equipped with a stretching function, so you can get a massage and a stretch at the same time.

In the U.S., these innovations have been quickly embraced, particularly in a fastpaced, stress-filled society. While the may not have the deep cultural history of

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In fact, vending massage chairs are now a common sight in many public spaces, signaling how widespread and accepted they have become. This trend is accelerating their adoption, and it seems that the day when massage chairs are a household necessity is rapidly approaching. With their health benefits gaining global recognition and technological advancements making them more comfortable than ever, massage chairs are becoming indispensable worldwide.

Daiwa Massage Chairs remains committed to designing and providing products that blend cutting-edge technology with the tradition of hospitality, offering a comprehensive approach to relaxation and health maintenance.

Looking ahead, the future of massage chairs is poised to evolve alongside advancements in AI technology. With AI, we expect even more effective massages tailored for health promotion. Products that focus on disease prevention and provide massages optimized for specific conditions will soon be developed. By personalizing massage techniques to individual health needs, the future of massage promises to be a truly customized experience.

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Las Vegas Convention Center Booth #14841 Venetian Expo (formerly Sands) Booth #53739

14 | CES 2025 DAILY | JANUARY 7-10, 2025

NVIDIA’s Vision: AI for Everyone, Everywhere

BY GRANT MORGAN Over 6000 CES attendees were treated to a cascade of exciting announcements as NVIDIA founder and CEO Jensen Huang kicked off CES 2025 with his keynote on Monday at the Mandalay Bay Michelob ULTRA Arena. Demonstrating the power of ideas, technology, and conviction to drive innovation and impact in business and society, Huang shared NVIDIA’s advancements and vision for agentic AI, autonomous vehicles, robotics, and gaming.

Leading the lengthy list of announcements, Huang recalled the company’s humble beginnings up to the current and exciting innovations surrounding AI. “It started with perception AI understanding images, words, and sounds. Then generative AI — creating text, images, and sound,” Huang said. “Every single layer of the technology stack has been completely changed…we can now understand the information of just about any modality. We can understand amino acids. We can understand physics. We understand them, we can translate them and generate them. The applications are just completely endless.”

“I am so thrilled to kick off this show with a keynote by one of the most consequential companies in the world,” said Gary Shapiro, CEO of CTA, in his introduction of Huang. “Today, Nvidia is pioneering breakthroughs in AI and accelerated computing that touches nearly every person and every business.”

AI took center stage during Huang’s keynote, beginning with the announcement of NVIDIA’s most powerful GeForce GPU yet — the new NVIDIA GeForce RTX 5090 GPU, which features 92 billion transistors and delivers 3352 trillion AI operations per second.

“AI is the house that GeForce built. GeForce enabled AI to reach the masses, and now AI is coming home to GeForce,” said Huang as he proudly displayed the RTX 5090 to the attendees. The RTX 50 series utilizes Blackwell architecture, which harnesses AI to enable breakthrough graphics. Thanks to its AI capabilities, NVIDIA can slash the price for its RTX 5070 model to $549, allowing gamers and content creators to step up their graphics game without breaking the bank.

The GeForce RTX 5090 and GeForce RTX 5080 desktop GPUs are scheduled to be available by January 30, and the GeForce RTX 5070 Ti and GeForce RTX 5070 desktops are slated to be available starting in February 2025. Laptop GPUs are expected in March 2025.

Other groundbreaking announcements from

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NVIDIA founder and CEO Jensen Huang

NVIDIA included AI foundation models for RTX PCs featuring NVIDIA NIM microservices and AI Blueprints for crafting digital humans, podcasts, images, and videos.

“The ChatGPT moment for general robotics is just around the corner,” Huang enthused as he was joined virtually onstage by a lineup of robots in development with various partners that utilize NVIDIA technology to accelerate their development.

Huang also introduced the world foundation model platform, NVIDIA Cosmos, a game-changer for robotics and industrial AI, particularly for developers who do not have the expertise and resources to train their own. Cosmos integrates generative models, tokenizers, and a video processing pipeline to power physical AI systems like AVs and robots. Huang’s announcement that Cosmos is open license and available on GitHub was met with enthusiastic applause and is an encouraging step towards opening AI development to the world.

Huang concluded his keynote with the announcement of Project DIGITS — NVIDIA’s personal AI supercomputer that aims to put NVIDIA GraceBlackwell on every desk and at every AI developer’s fingertips. “Every software engineer, every engineer, every creative artist, everybody who uses computers today as a tool will need an AI supercomputer,” Huang said. Project DIGITS runs the entire NVIDIA AI stack, and all of NVIDIA software, including DGX Cloud. Project DIGITS is expected to be available in May 2025.

Hisense Showcases Big-Screen Breakthroughs

BY GRANT MORGAN Hisense revealed its latest advancements during its CES 2025 press conference Monday morning with David Gold, VP of Hisense International and president of Hisense Americas, highlighting the incredible growth Hisense experienced yearover-year in the large-screen market.

Hisense captured 63.4% of the global shipment volume for 100-inch TVs in Q3 of 2024 and was the fastest-growing brand in the 87inch and above category in the United States.

Hisense introduced the 116-inch TriChroma LED TV (116UX), the only consumer model to use RGB Local Dimming Technology. This development offers unparalleled color precision, vibrancy, and efficiency, not only setting a new benchmark for big-screen TVs but also leading MiniLED into a new era.

Ondre Clark, director of product marketing, Hisense Americas, spoke to the success of Hisense’s U Series of televisions and introduced the 136MX MicroLED — the brand’s first consumer-ready MicroLED display that features 10,000 nits and a 24.88 million MicroLED chip. “Hisense MicroLED technology opens the door to what’s possible, not just today, but for years to come,” said Clark. “Our goal is to make these premium innovations accessible without compromising on performance.”

Clark also revealed a new Hisense Google TV that performs as a dynamic display when not in use, integrating into consumers’ homes and lives in ways not possible before.

Hisense’s 116-inch TriChroma LED TV, 136MX MicroLED, and other innovations will be on display at LVCC, Central Hall, Booth 16625.

David Gold, VP of Hisense International and president of Hisense Americas

#CES2025 1/7/25 11:45 AM

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16 | CES 2025 DAILY | JANUARY 7-10, 2025

TCL Looks to Inspire Greatness in 2025

BY JOHN SCIACCA For more than 40 years, TCL has been developing technologies, and now the company holds the number two spot in the global TV market. In a press conference held Monday, company founder and chairman, Li Dongsheng, said that TCL will continue delivering great consumer experiences with new products and technologies in 2025.

Mark Zhang, president for TCL for North America, said that the company’s model for 2024 was bigger, better, and beyond, and that the company was looking for opportunities to push boundaries and grow not only in larger screen sizes but into new categories. To this end, TCL has become the fastest-growing TV brand. The biggest purchasing driver for consumers continues to be upgrading to larger screen sizes, and TCL remains committed to Mini LED for these solutions and to be the leader in extra-extra-large displays.

TV host and sportscaster Charissa Thompson was on hand to drive home the point through numerous football puns about TCL’s partnership with the NFL, which will continue with the company remaining the official NFL TV partner in 2025.

Chris Hamdorf, senior VP for North America, said TCL’s driving concept for 2025 is about being “the year of the consumer,” which means better understanding consumer’s needs, and that QD Mini LED technology will be at the center of the company’s focus. He echoed the sentiment that the primary reason for consumers purchasing remains upgrading screen size, but that TCL’s advantages are not limited to just being the biggest or highest performance.

Smart TV will also become the center of TCL’s IoT

Pictured l-r: Chris Hamdorf, senior VP for North America, TCL; TV host and sportscaster Charissa Thompson; and Dana Graham, director of sales, TCL.

ecosystem, and the company announced a partnership with Google. Shalini Govil-Pair, VP & GM of Google TV Platforms, said that we are at the center of the AI era and that TVs are well positioned as the hub for entertainment and information devices in a home.

In 2025, TCL will deliver the first Google TV experience enhanced with Google’s Gemini capabilities.

Combined with a proximity sensor and far-field microphones built-into the displays, Gemini will unlock new use cases on how you interact with your TV, making it more helpful when it isn’t in use as a TV such as being a knowledge resource as well as managing family time and schedules. The upgraded voice assistant with Gemini will also be better at understanding natu-

SDVs in Spotlight at Quest Global Panel Session HOSPITALITY SUITE 2998, WESTGATE RESORT At CES 2025, Quest Global is organizing an exclusive panel discussion on January 8 from 5-6 p.m. at Westgate Resort. The panel will have leaders from Quest Global, AWS, and MediaTek, and they will discuss the transformative journey of Software-Defined Vehicles (SDVs): From Silicon to Systems to Cloud.

The automotive industry is rapidly evolving with SDVs at the forefront, redefining vehicle architecture and connectivity. At this panel discussion, industry experts will dive into: • The convergence of silicon, E/E architecture

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components, and cloud technologies for SDVs • Advancements in zonal architecture and the role of HPCs for smarter, flexible vehicles • The role of connected cloud services in enabling real-time updates and scalability • The importance of open ecosystems and collaboration for SDV success This session will explore the challenges and opportunities in SDV development, showcasing how end-to-end solutions bridge the gap between in-­ vehicle technologies and cloud infrastructure to deliver next-gen connected mobility.

ral voice and delivering multi-modal answers that will include images and videos to help you explore further.

This year, TCL is launching its new Halo Control System, which features seven major technological upgrades: Super high energy LED chips, condensed Micro LEDs, new Micro OD (optical distance), zero-delay transient response, bi-directional 23-bit backlight controller, new dynamic light algorithm, and CSOT HVA panel with enhanced QLED. All of this will deliver more brightness, improved backlight uniformity, reduced halo and blooming, higher contrast, be accurate up to 98% of DCI-P3, and have a rated lifespan of 100,000 viewing hours!

The first sets to incorporate the Halo Control System will be TCL’s upcoming new Precise Dimming Series starting with the QM6K, which will feature models ranging from 50 inches up to 98 inches. The QM6K series will offer performance that has never been seen at this price band, which Ramirez called “the new definition of affordable premium,” with the 50-inch starting at $750 and the 98-inch at $3500. In a first for the company, these models are available for preorder now, and will come with a complimentary Q75H Dolby Atmos soundbar, a $600 value.

Beyond TVs, TCL is also showing a full portfolio of smart, energy-saving air conditioners that use AI to learn about their environment, a full line of home security cameras and smart locks that will incorporate next-gen palm vein recognition, and the latest generation of its NXTPAPER display technology that boasts significant advancements in enhancing visual clarity and comfort. This will launch in the company’s NXTPAPER 11 Plus tablet, and the 60 XE NXTPAPER 5G smartphone.

#CES2025 1/7/25 4:03 PM

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SAMBOMOTORS GROUP presents a new vision in Air Mobility and Robotics SAMBO MOTORS GROUP is repositioning itself as a leading provider of core components in the future mobility field with the vision of ‘+Mobility: Add New Value to Mobility’. Through relentless effort and a pioneering spirit, we will spearhead the urban aviation and robotics market, which will become the central industries in the near future.

SAMBOMOTORS GROUP has successfully developed the world's first hydrogen fuel cell-based hybrid system optimized for power distribution, addressing the issues of battery safety and short lifespan. This innovative system is projected to extend the flight time of AAM by approximately 35% compared to the battery system.

By combining the high energy density of batteries with the convenience of hydrogen, which offers fast charging and an extended range, this system not only extends flight time but also increases battery replacement cycles. This technology represents a significant advancement in AAM operations.

Moreover, SAMBOMOTORS GROUP has made significant advancements in the development of essential components and technologies, including electric motors, electronic transmissions, BMS (Battery Management System), and electronic cooling devices. These technologies are pivotal the AAM sector. The company is establishing itself as a leading competitor in the AAM and defense industries.

Additionally, SAMBOMOTORS GROUP has also completed the development and commenced mass production of entertainment drones (light show drones) based on swarm drone technology, which enables simultaneous control of multiple drones. In the sub-150kg ultra-lightweight unmanned drone sector, the development of various types of multi-purpose drones has been completed and they are now entering the commercial stage. These drones are capable of performing a range of tasks, including organ transportation for emergency patients, military reconnaissance and police patrol, and inter-regional cargo transportation with payloads of up to 40 kg.

Furthermore, SAMBO MOTORS GROUP is launching a pioneering mobile robot concept equipped with ball-wheels, targeting the rapidly growing autonomous mobile robot sector across various industries, including logistics. This robotic technology, which offers a 30% improvement in turning radius compared to conventional robotics, allowing it to be deployed in diverse environments such as warehouses, manufacturing facilities, and service industries without being restricted by space.

SAMBO MOTORS GROUP, a company renowned for its innovative spirit and dedication to overcoming technological challenges, cordially invites you to visit its exhibits. You will find the company at Tech EAST LVCC West Hall #7320. These exhibits are expected to be among the most prominent attractions at CES 2025.

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28 | CES 2025 DAILY | JANUARY 7-10, 2025

The New Audio Revolution: Quality Without Complexity

GETTY IMAGES

BY GUY HAMMETT, SENIOR MARKET ANALYST, HOME AUDIO FUTURESOURCE CONSULTING The audio market has witnessed sweeping transformation over the last 15 years. Streaming platforms are providing access to millions of songs, hardware innovations are making audio devices central to everyday life, and more people are listening to music than ever before. But there’s a problem.

Sales of audio products are soaring, as consumers prioritize accessibility and ease of use. Long gone are the days of carrying a CD-loaded Walkman with just 15 tracks at your fingertips. Today, almost any song ever recorded is just a tap away.

However, this convenience has come at a big cost to consumers. As audio becomes more accessible, quality has fallen dramatically. And efforts to improve the listening experience, such as Hi-Res audio, have largely been confined to audiophiles. These enthusiasts are willing to navigate the complexities of ensuring high-quality playback across source files, transmission and output devices.

But for the average listener, this level of effort is both impractical and unappealing, leaving most consumers with sub-par audio experiences.

However, everything is about to change. A new wave of technologies is emerging, which promises to close the gap between high-quality audio and seamless convenience. Technologies like Bluetooth Low Energy (BTLE), Auracast and flexible rendering solutions are revolutionizing the audio landscape, delivering better sound without building usability barriers.

EXTENDING THE HORIZON WITH AURACAST Auracast, a companion technology to BTLE, adds to the wireless audio experience, allowing a single audio source to broadcast to multiple devices simultaneously.

This enables shared listening experiences and improves accessibility. As an example, users can seamlessly share music or podcasts with friends or connect multiple speakers for a synchronized multi-room system.

Crucially, unlike previous wireless audio advancements, BTLE and Auracast are poised for widespread adoption. Major system-on-chip (SoC) vendors, such as Qualcomm, are already embedding these technol-

A new wave of technologies promises to close the gap between high-quality audio and seamless convenience.

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CONVENIENCE MEETS QUALITY IN NEW ERA FOR AUDIO

ogies into their hardware, ensuring they will become standard features in the majority of future wireless audio products. Plus, consumers need no additional understanding and effort to reap the benefits of BTLE, making better audio quality accessible to everyone.

The critical difference with these new technologies is that they require no compromize between quality and convenience. Consumers have consistently demonstrated a preference for ease of use over high fidelity, but now they can enjoy both. Whether through enhanced wireless audio performance or adaptable home theatre systems, these advancements align perfectly with modern lifestyles.

With this seamless blend of convenience and performance, the future of personal and home audio has never looked or sounded better.

FLEXIBLE RENDERING FOR HOME AUDIO

ABOUT FUTURESOURCE

In the home audio space, f lexible rendering technologies like Dolby Atmos FlexConnect and Fraunhofer UpHear are redefining the listening experience. Traditionally, home theatre setups required careful speaker placement to achieve optimal sound,

Futuresource Consulting is a market research and consulting company, providing its clients with expertise in Professional AV, Consumer Electronics, Education Technology, Content & Entertainment, Professional Broadcast and Automotive.

THE RISE OF BTLE BTLE is one of the most significant advancements in wireless audio. Powered by the LC3 codec, it doesn’t achieve fully lossless audio, but it does offer a more efficient compression algorithm, delivering far higher-quality sound at lower bitrates. This means consumers can enjoy richer, clearer audio without increasing data consumption or compromizing battery life, which is a key selling point for portable devices like earbuds and speakers.

Additionally, BTLE significantly reduces latency compared to classic Bluetooth, making wireless audio a viable option for gaming and video streaming, where wired connections have long been the preferred choice.

often discouraging consumers due to the complexity and effort involved.

These new systems remove that barrier. Flexible rendering calibrates and optimizes audio, based on the placement of speakers, regardless of where they are in the room. As a result, consumers can add as many or as few speakers as they like, and the system will quickly and seamlessly recalibrate to deliver the best possible sound experience.

This modularity not only simplifies the home theatre experience. It also allows consumers to easily add new speakers from friends or family into their Bluetooth listening experience.

#CES2025 12/19/24 1:30 PM

CES-杂志2 .pdf 1 2024/12/12 23:21:55

30 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Oshkosh Launches AI-Enabled Refuse Demonstrator BOOTH 5616, WEST HALL The AI-enabled refuse demonstrator showcases how Oshkosh is leveraging electrification, autonomy and connectivity to address safety, productivity, efficiency and operational costs in the refuse and recycling industry. Oshkosh’s holistic approach to technology provides practical and pragmatic solutions to address customer’s toughest challenges and move industries forward.

One significant challenge the refuse industry faces in transitioning to a more sustainable business model is the contamination of recyclable waste with nonrecyclable materials. Even a small amount of contamination in a truck designated for recyclables can lead to the entire load being rejected, forcing all the contents to be diverted to a landfill. This not only undermines recycling efforts but also has environmental impact and increases operational costs.

Oshkosh is redefining this challenge with cuttingedge AI technology. Its advanced vision system leverages on-the-edge processing for real-time object classification, enabling contaminated materials to be identified and removed. This innovation maximizes

Hisense’s LuxCare Mini washer-dryer combo

Hisense LuxCare Combo Unit Upgrades Laundry Care Oshkosh’s AI-enabled refuse demonstrator

the diversion of clean recyclables from landfills, paving the way for a more sustainable future.

Samsung Enhances The Frame BOOTH 18604, CENTRAL HALL In 2025, Samsung is enhancing its best-selling lifestyle product, The Frame, to make it even easier to transform your space into your personal art gallery, premium home entertainment hub, and gaming center.

The Frame 2025 will be cable free, thanks to the new Wireless One Connect Box, eliminating messy cable management and simplifying installation. The Frame is also refreshed with a Neo QLED display, delivering boosted brightness and enhanced contrast, ensuring your favorite art always looks it’s best even in bright environments. Plus, The Frame newly sports a 144Hz refresh rate, making it a gaming powerhouse on a museum quality display.

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BOOTH 16625 Hisense is introducing the LuxCare Mini Washer-Dryer Combo at CES 2025, an elegant and compact laundry solution engineered to care for delicate garments and intimate wear. Designed to integrate seamlessly into personal spaces like bedrooms and walkin closets, this all-in-one unit redefines laundry care with its advanced technology and luxurious design.

The LuxCare Mini features Active Water Washing Technology, which uses billions of micro-bubbles to gently clean specialty fabrics while removing stains and residues without harsh agitation. Its Advanced Autodosing System intelligently dispenses detergent for up to 15 cycles, ensuring precision and convenience.

A rapid 78-minute wash-and-dry cycle delivers exceptional efficiency, while Sanitization Technology ensures 99.99 percent bacterial removal, 100 percent mite elimination, and effective HPV inactivation.

Crafted for modern living, the LuxCare Mini boasts a sleek design inspired by classic Italian aesthetics. Its ultra-quiet operation (under 65dB) ensures long-term hygiene and durability.

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32 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Onkyo’s ICON M-80 power amplifier

Onkyo Unveils ICON Hi-Fi Series BOOTH 17204, CENTRAL HALL Advancing its elec-

tronic products with the introduction of the Onkyo ICON Hi-Fi Series, a powerful, exquisitely modern, feature-packed premium Series with three outstanding models. The goal is to establish Onkyo’s most premium hi-fi series of products, with a roadmap supporting audiophiles to include additional products and categories soon.

The new ICON P-80 Network Preamplifier, M-80 Power Amplifier and A-50 Network Integrated Amplifier offer powerful and pure sound through an exquisitely designed modern chassis that connects and drives loudspeakers like no other.

ICON’s new High Current, High Speed and High-

EUREKA, BOOTH 52912, VENETIAN Eureka is unveiling the pinnacle of its J15 robotic vacuum series: the cutting-edge Eureka J15 Max Ultra. Building on the industry-leading innovations of the J15Pro Ultra, this latest model is touted as the first vacuum capable of detecting and adapting to transparent liquids. It also introduces an innovative anti-tangle, extendable side brush and mop for accessing the tightest corners, enhanced obstaclecrossing capabilities to glide smoothly over thresholds, and a powerful 22,000 Pa suction system for unparalleled cleaning performance.

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Resolution series offers far more than its striking glass meters and aluminum enclosure facade.

The Series features DIDRC, Dynamic Intermodulation Distortion Reduction Circuity, which reduces beats generated in the ultra-high frequency band by DIDRC’s High Slew Rate Circuit improving the sound of analog recordings and stabilizes audio signals. ICON is a technology-packed series with Dirac Live for 2-Channel, and new Premium Stereo DAC Ak4452 32bit/768kHz, a dedicated DAC for low distortion, and a custom power supply (M80 and A50), and a Fan-Less Design eliminates noise for musicality in all three models.

Holistic Home Comfort via Panasonic OASYS Solution BOOTH 16605, CENTRAL HALL Announced during Panasonic’s keynote at CES 2025, OASYS is a holistic home comfort and healthy solution offering cleaner, purified air, balanced humidity, and perfect temperature control with energy-efficiency for tomorrow’s high-performance home. OASYS combines a suite of technologies into a complete, proprietary solution for conditioning the air inside a home that outperforms traditional central air systems on comfort and efficiency: Features include: • Consistent Temperature Control: maintains consistent temperature and airflow from room-toroom in the home, eliminating hot spots and cold corners.

• Balanced Air Circulation and Filtration: ongoing filtration and purification of home air to help protect from allergens, asthma triggers, and pollutants.

• Air Purification and Deodorizing with Nanoe X technology: cleaner, fresh air all day long with less odors and dust mites.

• Whole-home Humidity Control: helps prevent mold generation with ongoing humidity control throughout the whole house.

• Easy maintenance: simple-to-clean air filter for regular maintenance, with no annual system maintenance required.

• Quiet: whisper-quiet operation, with no fan noise to promote more comfort for families.

These features work together to maintain the health of the home for longevity, as well as the health of the people living inside the home. OASYS is also energyefficient and proven to reduce energy consumption when compared to traditional HVAC systems. This delivers ongoing cost savings for homeowners and makes it an ideal solution for those looking to lower energy usage and have a more resilient home.

#CES2025

34 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Before Health Antshrike App Delivers Early Cardio Warnings BOOTH 62042, VENETIAN Before Health Intelligence, Ltd. is unveiling a new

mHealth app called Antshrike that uses AI to transform wearable device data into highly precise and specific predictive cardiovascular health warnings.

As an iOS app, Antshrike uses proprietary AI algorithms to identify early warning signs of critical cardiovascular events, such as heart attacks or strokes, with high predictive accuracy for individuals at risk. The app processes biometric time-series data collected by commercially available Apple smart phones and smart watches, calculates individual risk of critical events in real time and predicts when and how changes in a patient’s health states may occur. By notifying patients of imminent danger in advance, Antshrike enables timely interBefore Health’s Antshrike vention by healthcare providers, paving the way for personalized medical intermHealth app notifies users of vention and treatment and improved medical outcomes. severe health risks, displaying a warning when elevated danger is Antshrike uses two layers of AI, static and dynamic, to calculate an individdetected. ual’s risk of critical events in real-time. The static layer processes data entered by an individual to determine an initial risk score, and the machine learning algorithm is trained on over 500,000 CDC datapoints of approximately 23,000 individuals. The dynamic layer collects and analyzes biometric time-series from smart watches in real-time, uses the proprietary AI algorithm to identify early warning signs of critical state transitions, and then delivers a personalized, time-sensitive risk score for an upcoming major ischemic cardiovascular event.

The freemium app is expected to be available in the U.S. in 2025.

Ohsnap Issues ‘Ultimate Upgrade for MagSafe Users’ BOOTH 30838 Ohsnap is introducing the Snap Grip Wallet-a sleek, MagSafe-compatible phone wallet that combines smart card storage with Ohsnap’s ultra-thin Snap Grip. Designed for style and functionality, it’s the ultimate upgrade for MagSafe users.

The Snap Grip Wallet holds up to 8 cards with an expandable mechanism that stays slim when lightly loaded and expands when you need more. A unique slide-and-fan design ensures quick card access, while RFID blocking keeps your information secure. But it’s more than a wallet-it’s a phone enhancer. The Snap Grip doubles as a split-finger, shelf, or slide-through grip and even works as a kickstand for streaming, video calls, or browsing.

Available in four bold colors and one premium material, starting at $79.99 at www.ohsnap.com.

LUMI Unveils SmartView Electric Monitor Arms BOOTH 31121 Combining functionality, design and smart technology, LUMI’s LDT83 Series SmartView Electric Monitor Arms offers an innovative solution for the modern workspace.

The LDT83 Series monitor arms are designed to enhance any workspace by automatically adjusting the monitor height to match the user’s eye level, whether sitting or standing. Using the latest facial recognition technology, these arms continuously track the user’s eye position and adjust the mon-

CES.TECH

itor height in real time to ensure the screen is always at the optimal viewing level. This promotes better posture, reduces neck and eye strain, and increases productivity.

LDT83 Series monitor arms support multiple display configurations, making them an ideal choice for both single and multi-monitor setups. In addition, the arms’ integrated cable management system keeps the desk tidy and clutter-free, contributing to a more productive and aesthetically pleasing workspace.

LUMI’s LDT83 Series SmartView electric monitor arms

#CES2025

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36 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Jasco Unveils New Smart TV Streaming Remote The Jasco UltraPro One-Touch Smart TV Streaming Remote revolutionizes home entertainment with its patent-pending OneTouch technology. Designed for effortless setup, users simply press the button for their TV brand—Samsung, LG, Sony, Vizio, Fire TV, Roku TV, or Google TV—to instantly control their devices without the need for programming.

Four dedicated hotkeys provide one-touch access to popular streaming platforms like Netflix, Prime Video, Disney+, and YouTube, eliminating tedious navigation through menus. The remote’s ergonomic design ensures comfortable handling, while the fully backlit keypad supports late-night viewing.

In addition to innovation, Jasco commits 50 percent of net profits to charitable causes such as food,

beyerdynamic’s AVENTHO 300 over-ear wireless headphones

beyerdynamic Expands Wireless Product Line water, and shelter, allowing consumers to make a meaningful impact with every purchase.

ECOVACS Takes Robotic Cleaning Into New Frontier BOOTH 52946 ECOVACS is touting its DEEBOT X8 Pro Omni as setting a new standard in robotic cleaning with the world’s first water-renewal mopping system. Its OZMO Roller Mop delivers fresh water at 10 times the pressure of conventional systems, tackling tough stains and maintaining hygiene with on-robot self-cleaning throughout each cleaning cycle.

TruEdge 2.0 Adaptive Edge Cleaning uses a 3D edge sensor and mop extension technology to reach corners, ECOVACS’ DEEBOT X8 Pro Omni water-renewal mopping system edges, and tight spaces with precision, while AI Instant Re-Mop targets and deep-cleans further by automating tasks like mop washing, stubborn stains. On the vacuuming side, the powerdustbin emptying, and water refilling. Features ful 13,000Pa suction combined with ZeroTangle 2.0 like 75°C hot water cleaning and 63°C hot air dryeasily handles debris and pet hair without tangles. ing keep the system in peak condition with miniThe all-in-one OMNI Station takes convenience mal effort.

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VENETIAN PALAZZO HOSPITALITY SUITES beyerdyanamic is introducing new additions to its wireless product lineup. The technology-packed over-ear AVENTHO 300 takes over as beyerdynamic’s flagship headphone, while AMIRON 300 gives a new take on the company’s TWS earbuds.

AVENTHO 300 wireless headphones feature high-grade swivel and foldable aluminum yokes, lightweight materials, and an ergonomic design tailored for daily comfort. Equipped with beyerdynamic’s iconic STELLAR.45 drivers, engineered in Germany, AVENTHO 300 delivers a detailed sound experience.

Designed for modern listeners, AVENTHO 300 is Apple MFi certified and features Dolby Atmos head tracking technology, offering immersive spatial audio that adapts to your movements. To elevate the listening experience, AVENTHO 300 incorporates Hybrid Active Noise Cancelation (ANC), powered by dual Sony chipsets on either side of the headphones.

AMIRON 300, the latest evolution of beyerdynamic’s true wireless earbuds series, offers the brand’s signature studio sound in an ultra-lightweight, compact design.

Equipped with beyerdynamic’s signature 10mm dynamic drivers, AMIRON 300 delivers pristine audio. AMIRON 300 have deep bass, precise mids, and crystal-clear highs, making every listening experience feel like a studio session.

#CES2025

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

INTEL, LEVEL 4-DELFINO, VENETIAN Intel’s Thunderbolt Share unlocks ultra-fast PC-to-PC connectivity experiences that fundamentally change the way creators, gamers, consumers, and business users interact with two PCs. Its intuitive easy-touse interface allows for more productive workflows, optimizing space and enhancing overall performance, all with two PCs equipped with industry-leading Thunderbolt technology. The software enables users to easily and securely share screens, keyboard, mouse, and storage at the speed of Thunderbolt technology. Intel’s Thunderbolt Share is a CES Innovation Awards 2025 Honoree in Computer Hardware & Components.

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NAQI LOGIX, EUREKA PARK, BOOTH 62232 Naqi Logix’s new Naqi control platform bridges people with devices. The Naqi Neural Earbud translates brain waves and microgestures into digital commands, letting users control devices hands-free, without voice or touch, an alternative to brain implants. With significant industry partnerships and accolades, including TIME’s “Best Inventions of 2023,” Naqi is redefining human-device interaction and shaping a world of intuitive technology.

Naqi asserts its patented technology builds a more inclusive and accessible digital experience for everyone.

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38 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Cleer Audio Launches New True Wireless Earbuds VENETIAN SUITES, 29-318 Cleer Audio is intro-

Garmin Spiffs Up Autos with Next-Gen OEM Solution BOOTH 3540, WEST HALL Garmin’s next-generation automotive OEM solution offers full-cabin electronics from a single Garmin control module (ECU) providing various entertainment and vehicle functions for each seat and automated wireless connectivity for all devices. Each occupant can connect a phone, headphones, and game controller. Features include new ways to create immersive customized profiles, six displays including the instrument cluster, zoned audio and voice assistant, streaming, gaming, Child Presence Detection and Driver and Occupant Monitoring.

Built on Android Automotive OS with many added Garmin innovations to support unique multi-user audio/video features, seamless device integration and user profile theming and customization. An innovative use of Ultrawideband technology tracks wireless devices within the car, automatically connecting each to the appropriate occupant zone. The custom Garmin AI virtual assistant is accessible from every seat, controlling vehicle features, answering questions about the vehicle, and generating custom dashboard backgrounds.

Garmin has created downloadable APKs that allow users to theme the user interface. These APKs could be downloaded from an OEM app store and installed at run-time to instantly replace 3D models, backgrounds, icons, avatars, fonts, and interior lighting.

ducing the ARC3 True Wireless Open-Ear Earbuds, with a flexible ear hook hinge design that now includes voice control, wireless charging, LCD touchscreen smart case, Bluetooth 5.4 Multipoint connectivity, 50 hours of battery life and more.

The ARC3 earbuds feature multi-functional technology and are equipped with voice control, Dolby Atmos optimization with Dolby head tracking for immersive sound, aptX Lossless and Snapdragon Sound Certification, LDAC Cleer Audio’s ARC3 (Lossless Digital Audio Codec) Hi-Res true wireless openultra-clear wireless audio transmission reproear earbuds duces every drumbeat with subtle and rich details.

Features include powerful sound with its improved 16.2mm Neodymium Dynamic Driver and Lossless audio for an unrivalled immersive listening with aptX Lossless technology; Snapdragon Sound S5 Gen 2 certification and LDAC Hi-res ultra-clear wireless audio transmission.

Supports aptX Lossless, aptX Adaptive, LDAC, AAC, and SBC. New features include a new touch screen charging case supports wireless charging and with touch screen controls, built-in UV-C light and mirror, UV-C Light built-in to the charging case for cleaning and sterilization.

ARC3 includes Spatial Audio, optimized for Dolby Atmos with Dolby head tracking and voice and head gesture command.

ZEISS MICROOPTICS, BOOTH 10149, NORTH HALL ZEISS Microoptics is showcasing its Holographic Transparent Camera, a CES Innovations Awards selection in two categories: Best of Innovation n in Vehicle Tech & Advanced Mobility; and as an Honoree the Smart Home category. The ZEISS Holographic Transparent Camera enables the complete elimination of visible lens structures in surfaces and housings, opening up entirely new design options. Aesthetic design can be invisibly combined with state-of-the-art opticalrecognition sensor technology. Be it driver assistance systems (ADAS), gesture-based controls, modern augmented-reality applications or screen-integrated cameras, the Holographic Transparent Camera offers innovative solutions for a wide range of applications.

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#CES2025

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Creative Technology Launches Creative Pebble Nova BASSANO MEETING ROOM 2601, VENETIAN Creative Technology is launching the Creative Pebble Nova, a premium desktop speaker that expands the acclaimed Pebble series. With its unique angled design and exceptional audio performance, the Pebble series has earned a loyal following among audio enthusiasts. The latest Pebble Nova builds on this success, representing a significant step toward a more premium range, featuring an elegant design and stunning audio quality that outshines its price point.

Designed to impress, the latest Pebble Nova not only delivers pristine audio but also serves as a captivating centerpiece for any space. Boasting a coaxial driver design, the Pebble Nova aligns the tweeter and woofer for seamless, rich sound across the full audio spectrum. For an even better audio experience, pair it with the Sound Blaster X5 for high-fidelity audio streaming that captures every detail.

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Creative Technology’s Creative Pebble Nova desktop speaker

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40 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Samsung Showcases Wireless One Connect Box BOOTH 18604, CENTRAL HALL The Samsung Wireless One Connect Box (WOCB) represents a major leap forward in user experience and design flexibility, according to the company. The WOCB allows you to easily store devices and messy cables in an AV cabinet, or even a separate room up to 10 meters away, giving you more flexibility to choose where to mount your TV and how to set up your space.

The WOCB is even smaller than its predecessor and can wirelessly transmit content to your TV, even

with obstacles in its path, thanks to Omni-Directional Technology supported by WiFi7. Plus, it’s the first product to wirelessly transmit up to 8K 120Hz, enabling gamers to connect their high-spec gaming PC, even if it’s in another room, to the big screen without adjusting their desktop setup.

The WOCB ships directly with the 2025 Neo QLED 8K (QN990F) and The Frame models, featuring four HDMI ports, two USB ports, DTV/ATV, LAN and Optical and Ex-link.

Circular Unveils Next-Gen Smart Ring BOOTH 60601, VENETIAN HALL G, BUSINESS FRANCE ZONE Circular is unveiling its next-gen Ring 2, which blends cutting-edge health technology with refined luxury. At the heart of this next-generation ring is its ECG capability, which has FDA-approved AFib detection algorithm, setting a new standard for wearable health monitoring.

This breakthrough feature empowers users with real-time heart health insights, offering not just data but peace of mind. The Circular Ring 2 isn’t just a wearable, it’s a discreet heart health companion wrapped around the finger, delivering real-time insights with precision, so users can live confidently and stay proactive about their well-being.

Circular is also introducing Digital Ring Sizing via your smartphone.

This game-changing feature ensures a perfect fit before you even order, solving one of the biggest hassles in the industry.

Ring 2 will be available for $380 in February or March 2025, post a crowdfunding campaign launching in January.

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Samsung’s Wireless One Connect Box

Hisense UltraSlim Window Enhances Functionality, Aesthetics BOOTH 16 625 At CES 2025, Hisense is introducing the Smart UltraSlim Window Air Conditioner, an advanced low-profile cooling solution designed to enhance both functionality and aesthetics in modern homes.

Hisense’s Smart UltraSlim Window Air Conditioner With a height reduced by 40 percent, the UltraSlim seamlessly integrates into any room, offering powerful 12,000 BTU inverter cooling for spaces up to 550 square feet. Its L-shaped configuration and advanced airflow design ensure quiet operation at just 37dBA-34 percent quieter than traditional models. The compact cross-flow fan, optimized louvers, and compact heat exchanger deliver high airflow and cooling capacity, creating a comfortable and serene environment.

Installation is simplified with an innovative three-step bracket system, allowing setup in just 15 minutes, half the time of traditional units. The bracket design also enables window functionality without dismounting the unit, adding versatility and convenience.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Nuvilab AI NutriTrexHonored VENETIAN, BOOTH 53611 Nuvilab’s innovative AI nutrition coaching solution, NutriTrex, has been awarded the CES 2025 Innovation Award in the Digital Health category. This prestigious honor marks Nuvilab’s third CES Innovation Award following recognition in 2021 for Digital Health and Sustainability advancements.

The AI nutrition coaching solution seamlessly integrates into schools and daycare centers, using AI to provide real-time feedback and personalized suggestions for children’s meals. By engaging children, teachers, and parents in a collaborative environment, Nuvilab empowers young learners to build lasting healthy eating habits. The platform not only tracks meal patterns but also offers actionable insights to support lifelong wellness, making healthy eating both fun and interactive.

With this CES accolade, Nuvilab is poised to ac-

celerate its expansion into North America and other global markets.

LYMOW, BOOTH 63518, VENETIAN Lymow is unveiling the Lymow One, featuring an upgraded front mulching deck, advanced LySee navigation, and unparalleled terrain adaptability. With advanced RTK-VSLAM combined navigation and smart object detection, the Lymow One ensures precise and effortless mowing. Its advanced safety features provide an efficient and reliable mowing experience for homeowners seeking top-tier performance. The newly enhanced Lymow One is now in production and slated for delivery in April 2025, priced at $2,999.

Unlike other robotic mowers that use metal sheet swing blades attached to a revolving plate, the Lymow One features professional-grade mulching blades typically found on ride-on and traditional lawnmowers. A stereo camera combines image-based semantic recognition with depth-sensing, enabling a comprehensive understanding of the mower’s surroundings.

#CES2025

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42 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Abbott Lingo: Wellness for Non-Diabetics BOOTH 8713 Abbott’s consumer biowearable, Lingo, is designed for consumers 18 years and older who are not on insulin and are looking to improve their overall health and wellness. Lingo will track glucose and provide personalized insights and customized coaching to help people create healthy habits, retrain their metabolism and improve their overall well-being. The Lingo system combines a biosensor that is worn on the upper arm for 14 days and continuously streams glucose data to a coaching application on a smart phone, translating the body’s language and giving insights on the person’s reaction to food, exercise and life’s daily stressors.

Compelling published research shows that limiting glucose spikes and improving overall management of glucose, both in the short term and over time, offer a number of health benefits for people who do not have diabetes. When equipped with real-time data and insights from a CGM, individuals can work towards these goals, experiencing benefits such as being proactive about future health; bettering weight management; improving sleep; and bettering mood.

Abbott announced FDA clearance of Lingo in June. The Lingo app is available in the App Store Lingo is also available in the U.K. Lingo is a CES Innovation Awards 2025 Honoree in the Digital Health category.

Hisong Features 3-in-1 Supermic S1 BOOTH 62252, VENETIAN Hisong Music Technology’s3-in-1 SuperMic S1 offers a truly wireless and portable audio workstation. Leveraging highly innovative and patented wireless audio technologies, it seamlessly integrates three essential functions—microphone, audio mixer, and earphones—into a single solution. This integration enhances both efficiency and convenience, representing a major advancement in the audio industry.

The microphone features proprietary acoustic Hisong’s 3-in-1 SuperMic S1 structures and algorithms, microphone enabling effortless switching among multi-directional pickup patterns (cardioid, supercardioid, etc.) via a distributed microphone system.

The built-in audio mixer is equipped with a powerful DSP (Digital Signal Processor) for complex floating-point calculations. The monitoring earphones utilize the latest LE AUDIO wireless technology.

Furthermore, when paired with the HISONG LINK app, the S1 provides professional-grade vocal fine-tuning capabilities with a built-in EQ (Equalizer).

Shelly Updates Core Smart Home Sensors BOOTH 51223, VENETIAN At CES 2025, the Shelly Group is introducing the Shelly Gen4 Series, a significant update to its core lineup of smart home sensors, plug-and-play devices, and wired modules, including relays, which can make any switch, outlet, fixture, or 120V devices or appliance smart. The highlight of the Gen4 series is its multi-protocol support, making it

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one of the first product families to offer compatibility with Wi-Fi, Bluetooth, Zigbee, and Matter. This flexibility allows users to select the protocol best suited for their specific needs, enhancing interoperability within existing smart ecosystems.

The Gen4 lineup includes eight new devices, such as smart plugs, flood sensors, power manage-

ment relays, and the Shelly Gen4 Mini-the world’s smallest relay. The Shelly Gen4 Mini is designed to automate lights, garage doors, irrigation systems, and small appliances with installation and set up in under 10 minutes. Compact enough to fit behind any wall switch or socket, it offers seamless retrofitting and broad compatibility.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Augmental MouthPad^: Intuitive, Mouth-based Interaction BOOTH 62059, VENETIAN Augmental’s MouthPad^ is smart mouthwear that allows you to control your phone, computer, and tablet hands-free. Custom-fitted for comfort and made with dental-grade materials, the MouthPad^ is designed to enhance accessibility for users with disabilities and provide intuitive, mouth-based interaction for all.

Perched on the roof of the mouth, the device converts subtle head and tongue gestures into seamless

cursor control and clicks. It’s virtually invisible to the world, but always available to you: infinite possibilities are at the tip of your tongue.

The MouthPad^ is unobtrusive and discreet. You can speak freely while wearing the device and use it without anyone in your vicinity even noticing.

Transformative Innovations in IntoPIX Spotlight BOOTH 50572, VENETIAN The demand for higher image quality, lower latency, and greater efficiency drives innovation in video capture, processing, and delivery. At CES 2025, intoPIX is showcasing its proven compression technologies that help industries achieve superior video performance while simplifying workflows and reducing costs. From sensors and cameras to cloud storage, wireless displays, and automotive systems, intoPIX solutions enable businesses to rethink their video workflows. With teams of experts from Korea (Jungmin Joo), the United States (Ben Runyan), and Europe (Katty Van Mele, Justine Hecq), the Venetian Expo Booth 50572 will serve as the hub for exploring these transformative innovations. intoPIX offers JPEG XS, TicoXS FIP, and TicoRAW compression technologies for multiple applications: • Sensors and Cameras: Enabling high-quality imaging with optimized performance • Automotive and ADAS: Delivering reliable video transmission and processing for safety-critical environments • Wireless Displays and Gaming: Ensuring seamless, zero-latency performance for 4K and 8K • Cloud and Storage: Efficiently managing massive datasets while reducing costs and bandwidth.

At Booth 50572 (Halls A-C, International Pavilions). intoPIX’s team of global experts are demonstrating practical applications and discussing how these solutions can enhance video workflows.

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CES 2025 DAILY | JANUARY 7-10, 2025 | 49

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Xthings Unveils Ulticam Cameras Powered by Edge AI BOOTH 51732, VENETIAN Ulticam, a new security camera brand of Xthings, is unveiling its latest camera at CES 2025, the Ulticam IQ Floodlight, an edge AIpowered home security camera. The company also plans to showcase two additional cameras, Ulticam IQ, an outdoor spotlight camera, and Ulticam Dot, a portable, wireless security camera. All three cameras offer free cloud storage (7 days rolling) and subscription-free edge AI-powered person detection and alerts.

Both cameras offer free cloud storage (7 days rolling) and 8GB of built-in storage, expandable up to 128 GB with SD cards for additional recording capacity and dual-layer recording.

Ulticam Dot is a portable, wireless security camera that delivers peace of mind at home or on the go. Its compact, battery-powered, and weather-resistant design makes it easy to use anywhere indoors or covered outdoors—whether at home, in a hotel room, or anywhere in between—making it a dependable and versatile security solution. Like all Ulticam cameras, it offers free cloud storage (7 days rolling) and subscrip-

tion-free and edge AI-powered person and motion detection.

With 2K Quad HD video, night vision, and an ultra-wide 145-degree horizontal field of view, Ulticam Dot ensures clear and comprehensive coverage, day or night. When connected to Wi-Fi, it provides realtime alerts, two-way audio, and automatic dual-layer recording. Dot also offers four customizable detection zones to deliver real-time alerts while minimizing false motion detections.

CORNING, BOOTH 3340 Corning and CarUX are presenting the next generation of automotive display and design: Corning’s Dynamic Décor enabled by Corning ColdForm Technology. This breakthrough melds the perfect complement of form and function allowing OEMs to redefine the in-cabin experience. Dynamic Décor conceals the screen behind exquisite true-color images or patterns, seamlessly integrating into the automotive interior, while Corning’s ColdForm Technology allows the display glass to be shaped at room temperature, for a more sustainable manufacturing process. These two innovations allow for auto makers to bring visionary curved displays and a more immersive infotainment experience to their customers. Corning’s On-Demand Automotive Infotainment Center is a CES Innovation Awards 2025 Best of Innovation selection in In-Vehicle Entertainment honoree.

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Myant Shows Some Skiin in Digital Health BOOTH 53617, VENETIAN Electrocardiographs (ECG) are the cornerstone of cardiac diagnostics and monitoring, however, the base technology behind ECG to-date has lacked innovation.

Myant has developed Skiin, which it believes to be the first textile-based clinical-grade ECG monitoring platform. Its platform has been engineered to allow patients to start their care journey via a traditional 24-hour to 14-day Holter study, and seamlessly transition into a long-term monitoring program.

This first-of-its-kind comprehensive cardiac monitoring solution includes Holter monitoring, continuous ECG, blood pressure, glucose, weight, SpO2, and temperature. With a machine learning-based arrhythmia monitoring system, complex cardiac disorders can be identified earlier and managed more aggressively.

With Skiin, clinicians have access to continuous health data, which, when combined with family observations, enables a comprehensive view of the patient’s well-being. This integrated approach ensures that every step towards health is taken with confidence and collective support.

Myant’s Skiin is a CES Innovations Awards 2025 Honoree in Digital Health.

CES.TECH

Refreshed. Recreated. Reimagined.

In August 2024, we revealed a new logo for the Consumer Technology Association (CTA)® and CES, a symbol that embodies the connection between technology and humanity. For the first time in our history, CTA and CES now share one mark – unifying the brands and the power behind them.

About the Mark The new mark pays homage to our roots – the iconic “CES fins” – while embracing the future. The intersecting elements symbolize our industry’s connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and CES have championed for decades.

Why Now? These changes are for the industry we serve and the countless innovators who push the boundaries of what is possible. It comes at a pivotal moment in our history – CTA’s 100th anniversary and a time of unprecedented momentum for CTA, CES, and you, the industry we support and represent. Just as the industry continually transforms so must our perspective, our approach and our vision for the future.

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A New CES.tech Experience In conjunction with a refreshed mark, we have redesigned and rebuilt CES.tech — a new hub for tech innovation, a place to showcase the people and technology that are making the world a better place.

As technology evolves at an unprecedented pace, it’s crucial to stay informed about the cutting-edge developments that are redefining industries and enhancing our daily lives.

Check out some of the stories you can find on CES.tech.

New Tools to Elevate Your CES Strategy In addition to insightful articles and thought leadership, our new site also offers resources tailored to each audience to help them navigate their unique experiences at CES.

Guides and Resources Our guides and resources pages offer curated toolkits for each audience — attendees, exhibitors and members of the media — that include everything from sample itineraries and tips to take in the show, to important logistics about transportation and where to pick up your badge. Use these guides to craft your perfect and personalized CES experience.

Opportunities at CES Each of our primary audiences also has a page dedicated to all the ways they can get involved and make the most of their experience at CES. Whether you are a veteran of CES, returning to find the connections and collaborations you always recreate, or a first-time attendee discovering the unexpected ways you can upgrade your experience, these pages curate a perfect package of the opportunities each audience can take advantage of.

CES.tech/exhibitor-opportunities CES.tech/attendee-opportunities CES.tech/media-opportunities

CAN’T MAKE A SESSION? CES Keynotes and select conference programming are available live and ondemand on CES.tech and the CES Mobile App! Plus, after the show you’ll have expanded access to hundreds of hours of conference programming, diving into the latest in digital health, generative AI, sustainability, gaming, vehicle tech, cybersecurity, future of money, space tech, and more.

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Did You Know There are 3 Kinds of Quantum?

While it’s still early days for quantum technology, what once seemed like science fiction is now on the brink of transforming industries and everyday life. But did you know there are three distinct kinds of quantum technology? Let’s dive into this exciting field and understand what makes it so revolutionary.

Understanding the Basics Quantum technology uses properties of quantum mechanics to enable new and improved networking,

QUICK FACTS Stepping back at CES 2019, IBM unveiled its System One device, the first circuit-based commercial quantum computer.

The basic unit of quantum information is the qubit. Researchers are working with several different core types of qubits – all are under development and have different projected advantages for different kinds of problems.

• Trapped Ions • Cold Atoms • Superconducting Qubits • Photonic Qubits • Solid-State Qubits • Topological Qubits

computing and sensing. These properties can be difficult to work with and may require production at very low temperatures in a process known as cryogenics, special shielding and error correction.

But the projected benefits are significant, and many companies (including CES exhibitors) are working in this space.

The Three Types of Quantum Now on to the three major emerging market sectors, each of which harness different quantum properties to address specific challenges and open new possibilities.

1. Quantum Computing Quantum Computing stores information using qubits rather than the bits of current “classical” computing.

Where a traditional computing “bit” is either one or zero, and never both, a qubit can hold multiple states simultaneously. The power of these structures allows quantum computers to do more with a few dozen qubits than the most powerful classical computers — for the right kinds of problems.

2. Quantum Communications Quantum communications harness the principles of quantum mechanics to secure information in ways that classical systems cannot. One of the most promising applications is quantum key distribution (QKD), which allows for the secure distribution of encryption keys. Unlike traditional methods, QKD sends information using quantum states with properties like entanglement or superposition.

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QUICK FACTS One way to thinking about quantum computing is an accelerator that speeds up certain steps in classical computing or helps find an optimal solution to a complex problem.

Hybrids of quantum and high-performance computing, and of quantum and AI/ML, will be important in finance, chemistry, materials, logistics and more. Early commercial solutions are emerging from R&D and extremely powerful solutions are expected in the early 2030’s.

Your IT department knows that the encryption used for internet and website security is at risk from quantum computing. When powerful quantum computers arrive in the early 2030’s, public-key encryption will no longer protect data. This impacts everything from the technology behind “https://” on corporate websites to government secrets. Worse, data collected by eavesdroppers today can be decrypted when those systems arrive. IT departments around the world are inventorying their use of encryption technologies and talking to vendors about upgrading to newer “postquantum computing” (PQC) technologies.

QUICK FACTS It’s physically impossible to eavesdrop on such data without disturbing these properties, so QKD ensures that any attempt to intercept the key will be detected, making the communication channel inherently secure from eavesdroppers covertly capture private keys.

This method of securing information has the potential to revolutionize how we protect sensitive data, from financial transactions to national security. As quantum communication technology matures, we can expect it to become a crucial component of cybersecurity infrastructure.

3. Quantum Sensing Quantum sensors are already making waves in the commercial sector. These devices exploit quantum phenomena to achieve levels of sensitivity and precision far beyond that of classical sensors. By measuring quantities with unprecedented accuracy, quantum sensors are transforming fields such as medical imaging, navigation, and environmental monitoring.

Quantum technology could be in your home right now. Some smart TV display screens use “quantum dots”, semiconductors so small that they exhibit quantum effects. When energized, the dots absorb the energy and give it back off as red, green or blue light. With the stimulant energy controlled by sophisticated electronics, quantum dots are the pixels of these televisions.

What’s Next?

Quantum technology is more than just a buzzword; it’s a transformative force that promises to reshape industries and enhance our capabilities in ways we are just beginning to understand. The quantum future is not far off – CES 2025 will give you a glimpse into what the future holds.

The quantum sensor market is not just a theoretical concept; it is already a significant commercial sector, with global revenue estimates reaching $1 billion USD in 2022 and increasing at a rapid pace. This growth reflects the practical value and increasing adoption of quantum sensing technologies in various industries.

Quantum is Changing the Landscape of Data Security

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Why the Energy Transition Matters Now The urgency of this transition stems from multiple factors — regulatory commitments, private sector initiatives, and our evolving consumption habits.

Governments worldwide have agreed to ambitious energy goals, such as those outlined in the Paris Climate Accords, which set a target to reduce emissions by 43% by 2030. Countries are working toward meaningful changes in their energy systems to meet this timeline and those outlined in other agreements.

Innovating Energy: How Technology is Shaping Our Power Systems Around the globe, energy usage is experiencing a fundamental change, with technology at its core. But what does this mean for our everyday lives, and why is it happening now? Explore how recent developments are fueling progress toward a more sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs.

Simply put, “energy transition” refers to a shift in energy sources — the materials used to power our world. While it might seem like a trendy term, the concept is anything but new. In fact, society has already undergone two major “energy transitions,” moving from firewood to coal to oil. And now, we’ve reached another pivotal point in the energy revolution.

At its core, this energy transition is about moving from a reliance on traditional, carbon-based sources to more efficient and lower carbon options, such as renewables (wind, solar, hydropower) and even nuclear energy. It’s also about modernizing our power grid, making it more efficient, reliable, resilient, and decentralized. In short, we’re not simply looking to swap energy sources, we’re reshaping how energy flows through our communities and our lives. And just like the energy transitions of the past, technology plays a critical role in driving and defining this next era of energy.

On the private sector front, many companies are committing to more sustainable energy practices for a variety of reasons, including cost savings, a sense of social and environmental responsibility, and to maintain a competitive edge. The evolving expectations of consumers are driving businesses to rethink their energy strategies — particularly consumers belonging to Gen Z, a group dubbed “the sustainability generation” and known for spotting inauthentic brand promises.

What makes this moment so important is that the world is not just shifting to cleaner energy sources, but is also laying the groundwork for a global infrastructure that can support increasing demands for sustainable solutions and a growing population.

Already, there are more than three times as many people in the world as there were in the mid-20th century, and the population is expected to increase by nearly 2 billion in the next 30 years. This transition will address not only energy production, but also the technology and infrastructure needed to maintain a resilient, decentralized energy network.

Technology’s Role: Now and Into the Future Technology is making the energy transition both possible and essential. It’s not just transforming how we produce and use energy, but also driving demand in ways that make this shift more urgent — while evolving our relationship with energy.

One example of how innovation is — literally — driving the need for the energy transition is electric vehicles

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(EVs). Improvements in EV technology kickstarted EV adoption, and now, having more EVs on the road is intensifying demand for infrastructure upgrades.

That demand is evidenced by government initiatives, like the U.S. Department of Transportation’s recent announcement of $521 million in grants to build out the national vehicle charging network. These types of investments support the growing adoption of electric mobility, reducing reliance on gasoline while empowering consumers to take a more active role in the energy ecosystem.

Data centers are another interesting factor in this energy transformation. Technologies like AI, cloud computing, 5G networks, and cryptocurrency have caused an uptick in energy demand at data centers, due to the amount of computing power they require. Estimates show that data center electricity consumption for the U.S. alone could reach nearly 260 terawatt-hours (TWh) by 2026, roughly equivalent to Japan’s total energy consumption. However, technology is already solving its own energy usage issues, with advances in AI and energy-efficient technologies helping to mitigate this impact. One excellent example is Brainchip’s Akida™ on-chip learning technology, which reduces reliance on cloud computing by enabling AI processing to occur locally, thereby lowering latency and energy consumption while enhancing security.

The data centers that support many of today’s promising technologies are also spurring innovation in energy-efficient temperature control. Cooling systems account for about 40% of data centers’ energy usage, and already, smart HVAC systems are making an impact. Supported by IoT solutions from companies like Eaton, Microchip Technology, and Intellias, these technologies optimize energy use, predict maintenance needs, and ensure that both enterprises and consumers are part of a more efficient, responsive energy grid.

Looking forward, the future of energy lies in decentralized systems powered by smart technologies. From small modular reactors (SMRs, a new type of nuclear plant) to battery storage

systems operating at residential, commercial, and grid scales, there are already a variety of innovations being developed and deployed that help make more localized energy usage possible.

Just as digital health solutions revolutionized health care, empowering individuals to take more control of their own well-being, decentralized energy systems will allow businesses and individuals to generate, store, and distribute their own energy. Eaton’s “everything as a grid” approach exemplifies this shift by integrating various energy sources and storage solutions into a cohesive, flexible system. This enhances grid stability, while also helping consumers manage their energy use more effectively, reducing reliance on centralized power plants. In the same vein, Haus.me’s self-sustaining, solar-powered homes show the potential for entirely off-grid living, offering energy efficiency that’s 20 times greater than the average U.S. household. These advancements highlight the transformative potential of smart home technologies and energy management systems. By enabling more efficient and sustainable living, they pave the way for a future where energy resilience and innovation are at the forefront.

As we stand on the brink of this new energy era, it’s clear that the transition is about more than just changing our power sources; it’s about leveraging technology to build a sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs. From smart grids to decentralized energy solutions, the advancements we develop and embrace today will shape the evolution of our power infrastructure for generations to come.

See It at CES The energy transition is a multifaceted process requiring innovation across many sectors — and CES is the only place where you can see the full picture.

Discover solutions from forward-thinking companies in energy/power, EV infrastructure, and other key industries.

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The Association Behind the Show As the producer of CES, the world’s most powerful tech event, the Consumer Technology Association (CTA)® is at the forefront of innovation. For over a century, CTA has been instrumental in shaping the future of technology and advocating for the tech sector. Through our events, resources, and membership benefits, CTA plays a crucial role in connecting innovators, policymakers, and businesses to propel technology forward.

Unlock the Power of CTA Membership In the ever-evolving world of technology, staying connected, informed and ahead of trends is vital. CTA has long been a leader in building a community of trailblazers who shape the future of tech. By joining CTA, you gain access to exclusive opportunities and year-round benefits designed to elevate your business and career.

Exclusive Benefits at CES As a CTA member, you gain unparalleled advantages.

• Complimentary Registration: Enjoy complimentary registration for your team for a limited time.

• Discounts: Receive savings on booth space, conference passes, and Innovation Awards entries.

• Member Lounges: Access private spaces to recharge, network, and conduct meetings away from the bustling show floor.

• Networking Opportunities: Attend exclusive events, such as the CTA Member Party, to connect with industry leaders and peers.

VISIT THE CTA CENTER AT CES As the producers of CES, we encourage you to check out the CTA Center — your go-to destination for all things CTA at the show. Located in the lobby of the West Hall, this dynamic space offers the opportunity to connect with CTA staff, explore membership benefits, and learn from industry thought leaders on the CTA Stage.

• Connect with Staff: Learn how CTA membership can elevate your business.

• Dive Into History: Take part in an interactive activation showcasing the evolution of the CTA brand.

• Be Inspired: View an exciting lineup of programming on the CTA Stage, featuring thought-provoking and inspiring sessions. Explore the full schedule on CES.tech/Schedule.

Igniting Innovation Since 1924 | Join Today at CTA.tech

Beyond CES: Membership That Works All Year The benefits of being a CTA member extend year-round: • A Seat at the Table: CTA gives you a voice in shaping the tech industry’s future. Join one of CTA’s member divisions, like the Smart Home or Video Division, to collaborate with peers and guide the direction of policies and standards.

• Exclusive Research: Stay ahead with cuttingedge market insights and analysis available complimentary to members.

• Your Advocates for Innovation: We work closely with regulators, legislators and public policy stakeholders to represent the entire industry’s interests.

• Networking Opportunities: CTA offers invaluable opportunities to connect with industry peers and thought leaders year-round. Whether at in-person events like Tech Week and the Technology & Standards Forum or during Virtual Roundtables, you’ll gain insights and build lasting connections.

Advocacy We are your advocates for innovation. Through our policy work at the federal, state and local levels across North America, we support the innovation economy and fight laws and rules that delay, restrict or ban the development of consumer technologies.

Event Highlights Conversation with a Commissioner CTA’s “Conversation with a Commissioner” series has featured discussions with Commissioners across federal agencies including the Consumer Product Safety Commission, Federal Communications Commission, Federal Maritime Commission, Federal Trade Commission, and U.S. Food & Drug Administration.

Tech Week CTA celebrated its 100th anniversary during CTA Tech Week, bringing together policymakers and industry leaders to recognize the achievements of the Digital Patriots honorees and experience the latest tech innovations at CES on the Hill.

CTA LOBBY DAY DURING TECH WEEK 2024

Policy Priorities Artificial Intelligence CTA led the charge for clear and unified AI legislation, advocating for national frameworks to unlock AI’s full potential. We fought against state-level rules that would create costly confusion for businesses and hinder innovation.

Competition CTA pushed back against the FTC’s anti-innovation rules, and fought new rules that would prohibit progrowth mergers.

Cybersecurity CTA spearheaded the development of the U.S. Cyber Trust Mark, ensuring smart product security and empowering consumers with the tools to make informed choices about connected devices.

Digital Health CTA drove efforts to expand telemedicine access, breaking down barriers to care. We also supported the formation of the Congressional Digital Health Caucus to sustain momentum for innovation in healthcare.

Patents CTA aggressively backed legislation for greater transparency in patent litigation and took a strong

Igniting Innovation Since 1924 | Join Today at CTA.tech

stand against bad actors weaponizing invalid patents to stifle innovation.

Privacy CTA fought to establish a single, national privacy framework to protect consumers without creating a patchwork of conflicting state laws or opening the door for predatory trial lawyers.

Trade CTA campaigned for free trade policies and sounded the alarm on the inflationary impact of tariff hikes on consumer tech. We armed policymakers with data to protect American businesses and consumers from harmful protectionism.

Visit CTA.tech/Advocacy to learn more about CTA’s policy priorities.

CTA Member Groups Make invaluable connections and collaborate with various innovators to propel the industry forward.

Technology-based and industry initiative member groups are open to all CTA members and offer promotional programs, research projects, industry training and more.

• 21st Century Workforce Council • Accessibility and Age Tech Working Group • Accessories Division • AI Working Group • Audio Division • Communications Committee • Content and Entertainment Council • CTA Apprenticeship Coalition • Diversity and Inclusion Working Group • Drone and Air Mobility Working Group • Entrepreneur Council • Gaming Working Group • Health Division • Retailer Council • Self-Driving Vehicles Working Group • Smart Home Division • Vehicle Technology Division • Video Division • Wireless Division

INNOVATION FOR ALL AT CES 2025 Diversity is the bedrock of innovation. CTA is committed to the advancement of diversity, equity and inclusion at CES and beyond.

For innovation to reach its full potential, diverse voices and perspectives must be heard and amplified for businesses in the tech industry to flourish. That’s why CES 2025 is celebrating D&I champions, funders, thought leaders and pioneers. Women, people of color, and people with disabilities and agerelated challenges are making a difference despite a history of underrepresentation and lack of funding in the technology field.

The Innovation for All program at CES 2025 brings together thought leaders and allies for engagement opportunities, networking, policy discussions, and best-practices exchanges in advancing diversity and inclusion in the tech industry. Program formats range from dynamic panel discussions to networking events that connect industry professionals and tech founders from underrepresented groups. Download the CES 2025 app and plan to participate in diversity and inclusion activities at CES.

Igniting Innovation Since 1924 | Join Today at CTA.tech

CTA Event Highlights

Member Lounge Locations:

We provide a platform for tech leaders to connect and collaborate, plus guide future innovators to propel the industry forward. Through exclusive events, we provide key opportunities to make invaluable connections.

• CEO Summit • CES® • CES on the Hill • Road to CES, separate events in Amsterdam, Las Vegas, New York and Paris • CTA Digital Patriots® Dinner • CTA Technology and Standards Forum • CTA Winter Break • Tech Week

CTA Virtual Roundtables This virtual meeting series brings together CTA members and industry thought leaders for a moderated discussion on the hottest trends, challenges, and opportunities in tech.

• LVCC North Hall, Level 2, N250 • LVCC West Hall, Level 2, W227 • Venetian, Level 2, Ballroom D-E

Member Lounge Hours: • Monday, January 6: Noon-5 PM • Tuesday, January 7: 9 AM-6 PM • Wednesday, January 8: 8:30 AM-6 PM • Thursday, January 9: 8:30 AM-6 PM • Friday, January 10: 8:30 AM-4 PM

CTA Member Party Presented By:

All CTA members are welcome to attend the CTA Member Party on Tuesday, January 7 from 7-9 PM. Location: TAO Asian Bistro Located in: Grand Canal Shoppes at The Venetian Resort Las Vegas Address: 3377 S Las Vegas Blvd, Las Vegas, NV 89109

CTA Match CTA Match: Building Connections CTA Match is an exclusive benefit for CTA members and CES exhibitors, designed to connect participants with key players in the tech ecosystem, including investors, innovators, and decision-makers. This program facilitates personalized matchmaking, offering opportunities to establish investor relationships and foster strategic collaborations.

Whether seeking funding, partnerships, or industry insights, CTA Match provides a platform to build meaningful connections that drive innovation and business growth within the CTA community.

Visit CTA.tech/match to learn more.

CTA Member Benefits at CES 2025 Member Lounges • Private meeting rooms (first come, first served) • Wi-Fi • Refreshments • Tables and seating • TV, PCs, Printers • Access to CTA Staff

CTA Members only. CES Show badge and government-issued I.D. required for entry.

Exhibitor Perks • Discount of $5 off per square foot on your booth space (conditions apply) • Tickets to the VIP Networking Luncheons • Priority points to apply toward a premium space selection at future shows and priority on booth change waiting lists • Discount on CES Innovation Awards® entry frees • Free online CES press list

Expanded Access • Special recognition on badges and in directory listings • 25% discount on conference passes • Unlimited free early registration for all employees for your company (deadlines apply)

Igniting Innovation Since 1924 | Join Today at CTA.tech

Moving technology forward.

Together.

Technology is about changing people’s lives for the better.

It’s about ideas, large and small, that keep us connected, that help us move, that spark even bigger ideas. The Consumer Technology Association (CTA)® convenes companies of every size and specialty in the technology industry to move us all forward.

Join our community of innovators to shape the future of technology.

Scan to learn more about CTA membership.

DOWNLOAD THE CES APP • Build and manage your CES schedule • Connect with other attendees • Watch keynotes and select sessions live and on-demand • Navigate the show with maps featuring blue-dot technology …and more!

CES.tech/App

CES 2025 DAILY | JANUARY 7-10, 2025 | 63

PRODUCT SPOTLIGHT

2

1

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3 MEET EEVA.

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The all-in-one home life management platform! Adulting is HARD—all the planning, remembering, and coordinating you have to do can leave you overwhelmed. From notes and grocery lists, to home maintenance and shared calendars, eeva pulls it all into one smart, intuitive platform for you and your household.

Manage your home, organize your life, sync with your people, and lighten your load with eeva! www.eeva.ai Booth: 60437

CES.TECH CES25_D2_spotlight.indd 63

2

YARBO: THE WORLD’S FIRST MODULAR YARD ROBOT

Yarbo is a modular, multi-functional yard robot designed to perform various outdoor tasks with ease and efficiency. It features interchangeable attachments for snow removal, lawn mowing, and leaf blowing, making it a versatile solution for year-round yard maintenance. With autonomous navigation and app-based controls, Yarbo is easy to use and works hands-free. www.yarbo.com support@yarbo.com Booth: VENETIAN EXPO #51562

MYWAVES

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Neuroscience Innovation, patented technology turning your own brainwaves into soundwaves. Clinical test shows this non-invasive, chemical-free sleep solution will result in increased REM Sleep. www.mywaves.tech Booth: Venetian Expo, Hall G - 62040 AWARD – National Sleep Foundation Finalist – 2024 Booth Venetian Expo Hall C, on Level 2 - 53607

A SPECIAL ADVERTISING SECTION

4

YES!STAR S1 35MM REUSABLE FILM CAMERA

Capture nostalgia with the YES!STAR S1 35mm reusable film camera. Combining style, simplicity, and sustainability, its retro zincalloy design offers premium weight and feel.

With a focus-free lens, enhanced flash, and customization options, it’s perfect for effortless film photography—minus the environmental guilt of disposables. Enjoy quality shots and a greener future, one frame at a time. www.freestylephoto.com www.yesstarusa.com Booth: 51273

#CES2025 12/18/24 5:23 PM

64 | CES 2025 DAILY | JANUARY 7-10, 2025

PRODUCT SPOTLIGHT

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KODAK PRINTOMATIC+ DIGITAL INSTANT PRINT CAMERA

The Kodak Printomatic+ has everything you need in an instant digital print camera, plus more. Featuring a maximum resolution of 10MP, rapid print time, and a built-in rechargeable battery, this new generation of the Printomatic captures and prints every memorable moment instantly and in stunning clarity. Just point, shoot, and watch your memories come to life on smudge-proof, tear-resistant photo paper you can stick anywhere. Available March 2025. https://www.caglobal.com/ Booth: LVCC - Central Hall 14703

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2

HP SPROCKET PHOTOBOOTH

A Photo-printing Party Starter!

Get the fun started with the HP Sprocket Photobooth. Bring and set up this portable photobooth at any wedding, reunion, graduation celebration, or holiday party as a perfect way to capture memories. Gather your friends and family and smile in front of the camera to capture beautiful, ink-free 3.5” x 4.25” instant print photos. Enjoy taking silly photos and fully customizing them with frames and filters at any celebration you want to remember forever. Available Now. https://www.caglobal.com/ Booth: LVCC - Central Hall 14703

3

HP FILMSCAN 5” TOUCH SCREEN FILM SCANNER

Relive your cherished memories with the HP FilmScan 5” Touch Screen Film Scanner.

Effortlessly convert your 35mm negatives and slides into high-quality digital images while previewing them on the large, vibrant 5-inch LCD touch screen. Designed for simplicity and performance, this scanner lets you breathe new life into your old photos, making them easy to view, share, and enjoy for years to come.

Available March 2025. https://www.caglobal.com/ Booth: LVCC - Central Hall 14703

A SPECIAL ADVERTISING SECTION

4

KODAK LUMA 500 FHD ULTRA SMART PICO PROJECTOR

Experience MEGA Power in a compact size. The Luma 500 brings together your favorite apps, live TV, and 300+ channels, offering curated recommendations and powerful search across 10,000+ options. Enjoy stunning 1080p Full HD resolution with HDR and 4K support powered

by DLP 0.23 technology. With 2-hour eco mode battery, Bluetooth, Wi-Fi, HDMI, and USB, this portable projector delivers brilliant visuals— anytime, anywhere. Available March 2025. https://www.caglobal.com/ Booth: LVCC - Central Hall 14703

#CES2025 12/19/24 1:54 PM

CES 2025 DAILY | JANUARY 7-10, 2025 | 65

PRODUCT SPOTLIGHT

1

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EMBOUCHAIR-DIGITAL MOUTHPIECE DRIVER

QRS Music Technologies Introduces the EmbouchAir. A mouthpiece driver for brass instruments. Leveraging the many technologies and facets of its music content creation and delivery platforms, QRSConnect, QRSAI, QRSTV...

QRS will demonstrate the marriage of a pure AI parsed trumpet sound with the real acoustic piano. Audiophiles rejoice! https://www.qrsmusic.com/EmbouchAir.php Booth: 54949

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ERGOAV

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ErgoAV’s modular furniture system offers four versatile units: a standard height AV cabinet, a credenza-height AV cabinet, a drawer, and a vented soundbar cabinet compatible with Dolby Atmos speakers. Mix and match the tool-free, easy-to-assemble units to create customizable configurations with varying widths and functionality. Perfect for personalized, stylish, and efficient AV setups! www.ergoav.com Booth: 51452

INNOVATIVE WELLNESS REDEFINED

The OSIM uLove 3 Well-Being Massage Chair lends advanced Wellness Tech with modern design to elevate your relaxation experience.

Take charge of your well-being with its ability to measure, monitor, and manage stress levels, offering a seamless fusion of innovation, style, and massage tailored for a balanced lifestyle. https://sg.osim.com/ Booth: 54151

A SPECIAL ADVERTISING SECTION

4

BLACKLYTE KRAKEN PRO CHAIR: ULTIMATE COMFORT FOR GAMERS

The Blacklyte Kraken Pro Gaming Chair is engineered for maximum comfort and durability.

Featuring ergonomic design, premium materials, and adjustable features, it supports intense gaming sessions with ease. Enhanced lumbar support and breathable fabric ensure longlasting comfort, making the Kraken Pro the perfect choice for professional gamers and enthusiasts alike. https://blacklyte.com/products/ blacklyte-kraken-pro-gamingchair?variant=50189880656103 Booth: 15550

#CES2025 1/3/25 1:09 PM

66 | CES 2025 DAILY | JANUARY 7-10, 2025

PRODUCT SPOTLIGHT

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GERMPASS TRANSMISSIBLE DISEASE PREVENTION

Transmissible disease is preventable, yet one of the leading causes of death globally due to perpetually contaminated high-volume touchpoints (HVTs) such as doors, restrooms, and elevators. GermPass’ one-of-a-kind patented technology automatically eliminates 99.999% of germs from these critical surfaces within 5 seconds after virtually every single touch, protecting you, your loved ones, and the world from illness and death. Check out GermPass at Venetian booth #54132 to see this revolutionary technology in action. www.GermPass.com Booth: 54132

CES.TECH CES25_D2_spotlight.indd 66

2

AEGIS, AN INTELLIGENT MONITORING SYSTEM

AEGIS, an Intelligent Monitoring System, enhances situational awareness using AI-driven sensor fusion techniques and an advanced processor. AEGIS autonomously analyzes data patterns and trends to predict potential threats before they occur. AEGIS provides vigilant security, live video feeds, facial recognition, air quality monitoring, and sound classification. AEGIS integrates seamlessly with smart devices for enhanced communication and control. Designed for safety and convenience, AEGIS proactively addresses problems, ensuring a secure environment without requiring constant user oversight. https://www.nandlogic.com/aegis/ Booth: 10767

A SPECIAL ADVERTISING SECTION

SENSERA BY FEMTO

3

Meet Sensera by Femto, an award-winning, AI-driven feminine self-care device that is designed for women who want to bridge the gap between pleasure and wellness. Featuring our proprietary Smart Release System (SRS) technology, along with biofeedback sensors, machine learning, and artificial intelligence, Sensera adapts to meet women’s changing needs and desires as they shift - especially during different phases of life. Every Sensera journey is just as unique as the user, and we aim to provide a progressive experience that celebrates a woman’s body, mind and spirit as they evolve. www.senserawellness.com Booth: 62048

#CES2025 1/3/25 1:09 PM

CES 2025 DAILY | JANUARY 7-10, 2025 | 67

PRODUCT SPOTLIGHT

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INTELLIGENT CRANIUM IC-RS SPORTS EDITION HELMET

The Intelligent Cranium iC-Rs Sports Edition Helmet is engineered for high-performance riders. With a single HUD display, dual rearview cameras, and voice command integration, it delivers advanced safety and connectivity. Its aerodynamic design and lightweight construction ensure comfort and speed, making it the perfect companion for adrenaline-fueled adventures. www.intelligentcraniumhelmets.com Booth: 11029

CES.TECH CES25_D2_spotlight.indd 67

2

SEESTAR S30 ALL-IN-ONE SMART TELESCOPE

Discover the cosmos with the Seestar S30—an all-in-one smart telescope that combines cutting-edge features to redefine stargazing. Equipped with triplet apochromatic optics, a built-in camera, light pollution filters, and AI-enhanced live stacking technology, the S30 delivers breathtaking astrophotography with just a few taps on your smartphone. Its compact, portable, and user-friendly design makes it the perfect companion for stargazers of all levels. https://store.seestar.com/ Booth: LVCC North Hall # 8237

A SPECIAL ADVERTISING SECTION

3

MATRIX ULTRASONIC AIR FAN

Matrix ultrasonic air fan utilizes an ultra-thin structural design to create an efficient solid-state heat releasing solution. The product’s power consumption is only 1W , applicable to fanless laptops, handhold gaming devices,smart phones and other ultrathin electronics.

• Highly efficient heat dissipation with airflow>0.42CFM • Ultra-slim design with a thickness of only 2.2mm • Ultra-low noise with volume less than 30 dB www.adwsensor.com Booth: 10737

#CES2025 1/3/25 1:09 PM

68 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Energizer Powers Future with Smart Home Solutions BOOTH 19134, CENTRAL HALL Energiz-

er, renowned for its long-lasting batteries, is launching a new range of products designed to revolutionize the smart home market. Expanding beyond batteries, Energizer is now bringing its trusted reliability and innovation to smart home technology, including cameras, lighting, thermostats, door locks, pet feeders, and more.

Energizer’s new solutions are designed to meet the growing demand for reliable and innovative Smart Home products.

By partnering with Energizer, retailers can offer their customers a seamless experience powered by a brand they trust.

Energizer’s state-of-the-art security cameras ensure homes Smart Home Technology: Energizer’s and businesses are protected. smart home devices provide convenience and control. With intuitive apps and voice-activated commands, managing a smart home has never been easier.

Advanced Cameras: Energizer’s state-of-the-art security cameras ensure homes and businesses are protected with cutting-edge surveillance technology.

Innovative Lighting: Energizer’s smart lighting solutions transform any space, offering exceptional color, brightness, and energy efficiency.

Programmable Thermostat: Featuring dual-band Wi-Fi, a touch screen, Alexa and Google Home compatibility, and geo-fencing, this device ensures precise temperature control, energy savings, and seamless integration into any smart home system.

Pet Feeders: Energizer’s smart pet feeders ensure pets are well-fed, providing peace of mind for pet owners.

Visit JEM Global at Booth 19134, Central Hall.

CAREER MARKETPLACE Growing CE company with multiple brands seeks Product Managers and Sales Reps.

(full time and independent) Contact: 805 377 4792

CES25_D2_v3.indd 68

Livey Liveyfy App Transforms VoIP Calls BOOTH 8874, NORTH HALL Livey Technologies LLC. USA is launching Liveyfy (www.liveyfy.com), an advanced AI & ML based noise suppression application designed to transform the VoIP calling experience. Liveyfy is engineered to seamlessly eliminate background noise and echoes, ensuring crystal-clear audio quality for all users.

In today’s fast-paced world, maintaining clear and uninterrupted communication is crucial. Liveyfy is crafted to ensure that conversations remain undisturbed, regardless of the surrounding noise. Whether you’re working in a bustling call center with closely seated agents, participating in virtual meetings, or engaging in training sessions, Liveyfy guarantees an impeccable, noise-free environment when installed on your laptop or computer.

Liveyfy is now available for a 30-day free trial download on the Liveyfy website. For more information, visit https://www. liveyfy.com

HYPER-TARGETED INDUSTRY NEWS Join 7 million business users who enjoy FREE newsletter subscriptions from award-winning journalists.

Sign-up at www.smartbrief.com/subscriptions

1/8/25 11:18 AM

70 | CES 2025 DAILY | JANUARY 7-10, 2025

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2025

Z-Wave Panel Addresses Smart Home Security Issues BOOTH 2202, TITIAN At CES 2025, the Z-Wave Alliance is hosting two industry panels highlighting the latest developments in Z-Wave technology for smart home and IoT applications.

Today’s panel, “The Role of Interoperability in Smart Home Security,” is scheduled begins at 4:15 p.m. and will be sponsored by ADT. This engaging discussion will focus on the critical role of interoperability in creating a seamless and secure smart home experience. Panelists will explore how device integration enhances user experiences, boosts reliability, and fortifies security in today’s connected homes. The panel will be moderated by Jennifer Pattison Tuohy, smart home reviewer at The Verge, renowned for her expertise in the smart home industry and a decade of covering connected gadgets.

Featured panelists include: Gilles Drieu, CTO at ADT, who has shaped smart home standards over two decades at Apple, Google, and now ADT; Nitesh Patel, director of smart home strategies at Tech Insights, with 20-plus years of experience in consumer electronics and market analysis; Daniel Wroclawski, smart home reporter at Consumer Reports, bringing deep insights into consumer needs and smart home trends; Avi Rosenthal, Chairman of the Board for the Z-Wave Alliance.

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Premium Audio Showcase for Iconic Klipsch-Airstream Partnership Debut BOOTH 17204, CENTRAL HALL (VOXX INT’L) Storied American brands Klipsch and Airstream have teamed up to showcase a shared passion for performance and premium audio. Through its 2025 model year update, Airstream has selected Klipsch as its preferred audio provider with select models featuring one of multiple configurations of Klipsch premium audio sound systems as a standard option. At CES 2025, Airstream is unveiling a new design package, Midnight Flamingo, equipped with a Klipsch premium audio system. Ready to deliver the soundtrack for adventure as Klipsch has done since 1946, the system includes an upgraded head unit, four in-ceiling speakers, and a subwoofer for an immersive and powerful audio experience.

The Midnight Flamingo package, inspired by the stealthy limited-edition drops popularized by the automotive and consumer tech industries, will be introduced as an optional upgrade for Airstream’s most popular and versatile travel trailer floorplans, the Flying Cloud 25FB and Flying Cloud 27FB. In addition to maintaining standard Flying Cloud features, like QuietStream Climate Control and family-friendly sleeping and living spaces, the Midnight Flamingo package will include a rear hatch, dual air conditioning system, a three-inch lift kit, and a solar and lithium power package to support extended adventures.

The Midnight Flamingo package can be selected as an optional upgrade on applicable Flying Cloud models starting in early 2025.

SEGWAY, BOOTH 8529, NORTH HALL The Segway Super Villain SX20 Hybrid represents the pinnacle of hybrid off-road vehicles, seamlessly combining exceptional performance with unparalleled comfort. Its advanced hybrid system provides powerful capabilities to tackle diverse terrains. With the Super Villain, you’re equipped to push boundaries and embark on thrilling new adventures. The Super Villain features 330 max hp and a max torque of 570 n.m. The Super Villain SX20 Hybrid is a CES Innovations 2025 Awards Honoree in the Vehicle Tech & Advanced Mobility.

#CES2025 1/7/25 12:06 PM

CES 2025 DAILY | JANUARY 7-10, 2025 | 71

CES CONFERENCE SESSIONS FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

WEDNESDAY, JANUARY 8 9:00AM - 9:20AM Future-Forward Investing: How Philanthropy is Transforming Tech Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 9:00AM - 9:40AM Innovation in Residence: Testing Tomorrow’s Tech Today Location: Venetian, Level 4, Marcello 4404 Fee Required? No

9:00AM - 10:00AM Tech Without Borders: The Benefits of Tech for All Communities Location: LVCC, North Level 2, N258 Fee Required? No

10:00AM - 10:30AM The Era of AI is Here Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

9:00AM - 10:00AM KEYNOTE Volvo Group Keynote Location: Venetian, Level 5, Palazzo Ballroom Session Livestreamed Fee Required? No

10:00AM - 10:40AM Vital Voices: Champions for Women’s Health and Innovation Location: Venetian, Level 4, Marcello 4404 Fee Required? No

9:00AM - 9:40AM How the Internet Creates Trends Location: Venetian, Level 4, Lando 4302 Fee Required? No

9:20AM - 10:00AM Health AI Startups: Innovating the Future of Healthcare Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

9:00AM - 9:40AM TV’s New Easy Button: Simplifying for the Next Era in Media Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

9:30AM - 9:50AM AI-Driven Inclusion: Innovating Tech for Accessible Futures Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

9:00AM - 9:40AM The Future of AI Location: LVCC, North Level 2, N261 Fee Required? Yes 9:00AM - 9:40AM Robots at Retail Location: LVCC, West Level 2, W218 Fee Required? Yes 9:00AM - 9:40AM Rechargeable Batteries in Consumer Tech - A Path to Sustainability?

Location: LVCC, North Level 2, N257 Fee Required? Yes 9:00AM - 9:40AM Visionaries of Breakthrough Programming Location: ARIA, Level 1, Joshua 9 Fee Required? No

#CES2025 CES25_D2_v3.indd 71

9:40AM - 10:05AM Headliner Conversation with Incoming Sony Entertainment President Location: ARIA, Level 1, Joshua 9 Fee Required? No 9:40AM - 10:10AM Enabling Electrification Options for Consumers as the Market Shifts, sponsored by Bosch Location: LVCC, West Level 1, Mobility Stage Fee Required? No 9:50AM - 10:30AM How Will Technology Redefine the Future of Luxury?

Location: Venetian, Level 4, Lando 4302 Fee Required? No 10:00AM - 10:20AM Empowering Creativity in the Enterprise with NextGen Tech Location: ARIA, Level 1, Joshua 8 Fee Required? No AS OF JANUARY 3, 2025

10:00AM - 10:40AM How AI Can Close The $3 Trillion Education Gap, presented by HS4A Location: LVCC, West Level 2, W219 Fee Required? No 10:00AM - 10:40AM Matter: Industry Collaboration for a Sustainable Smart Home Location: Venetian, Level 4, Lando 4304 Fee Required? No 10:00AM - 10:40AM Havas/TRIPTK: The GLP-1 Revolution in Culture and Consumption Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No 10:00AM - 10:40AM The Race for Generative AI and LLM Supremacy Location: LVCC, North Level 2, N261 Fee Required? Yes 10:00AM - 10:40AM In a Relationship: Humans, Robots, Smart Manufacturing & Supply Chain Location: LVCC, West Level 2, W218 Fee Required? Yes 10:00AM - 10:40AM Leading the Way for a Carbon Neutral Future Location: LVCC, North Level 2, N257 Fee Required? Yes

CES.TECH 1/3/25 5:26 PM

72 | CES 2025 DAILY | JANUARY 7-10, 2025 10:05AM - 10:45AM Fans, Creators and Marketers – Unite!

Location: ARIA, Level 1, Joshua 9 Fee Required? No 10:20AM - 10:40AM GenAI Personalization: Advancing the Promise of Digital Location: ARIA, Level 1, Joshua 8 Fee Required? No 10:20AM - 10:50AM Corporate + Startup = Game-Changing Innovation in Record Speed Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 10:20AM - 11:20AM “Conversations with U.S. Government Leaders” CES Edition Location: LVCC, North Level 2, N258 Fee Required? No 10:30AM - 11:00AM Integrating AI to Create Better Content Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 10:30AM - 11:00AM Reliability in the Auto Industry: A SoftwareCentric Approach, sponsored by Deloitte Location: LVCC, West Level 1, Mobility Stage Fee Required? No 10:40AM - 11:10AM Stepping Into Innovation: The Founders Behind APL and Building A Luxury Brand Location: Venetian, Level 4, Lando 4302 Fee Required? No 10:40AM - 11:10AM AI-Powered Transformation: Reimagine the Creative Enterprise Location: ARIA, Level 1, Joshua 8 Fee Required? No 10:45AM - 11:15AM How Webcomics Are Fueling The Global Entertainment Market Location: ARIA, Level 1, Joshua 9 Fee Required? No 11:00AM - 11:40AM The Future of Assistance: Robotics Transforming Daily Life Location: Venetian, Level 4, Marcello 4404 Fee Required? No

CES.TECH CES25_D2_v3.indd 72

11:00AM - 11:40AM Can AI Deliver Technology for Good?, presented by IEEE Location: LVCC, West Level 2, W219 Fee Required? No

11:10AM - 11:40AM Sir Martin Sorrell and Adobe’s Rachel Thornton on AI and the Future of Marketing Location: ARIA, Level 1, Joshua 8 Fee Required? No

11:00AM - 11:40AM What’s Next for IoT & AI in Health, Energy, and Smart Living Location: Venetian, Level 4, Lando 4304 Fee Required? No

11:15AM - 11:30AM Ushering in a New Generation of Digital Creators Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

11:00AM - 11:40AM Microsoft Advertising: Get in the Game: The Future of Entertainment & Media Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No 11:00AM - 11:40AM Circular Economy Innovations 2025 Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 11:00AM - 11:40AM The New Era of the Automotive Ecosystem Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 11:00AM - 11:40AM The Rise of AI Agents: Transforming Work Across Industries Location: LVCC, North Level 2, N261 Fee Required? Yes 11:00AM - 11:40AM Dual-Use Autonomy and Drones: A Path to Commercialization Location: LVCC, West Level 2, W218 Fee Required? Yes 11:00AM - 11:40AM A Startups Guide to Finance Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 11:00AM - 11:40AM Sustainable Semiconductors: Standards for a Greener Tech Future Location: LVCC, North Level 2, N257 Fee Required? Yes

AS OF JANUARY 3, 2025

11:15AM - 11:50AM Tech Meets Luxury: Innovation in the French Fashion Industry Location: Venetian, Level 4, Lando 4302 Fee Required? No 11:15AM - 11:55AM Succeeding with AI and Entertainment Location: ARIA, Level 1, Joshua 9 Fee Required? No 11:20AM - 11:50AM Supply Chain Transformation in the Age of AI, sponsored by Toyota Location: LVCC, West Level 1, Mobility Stage Fee Required? No 11:45AM - 12:15PM The Future of RAiDiO: A Conversation with will.i.am Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 12:10PM - 12:40PM The Mobility Revolution: Leadership in the Age of Connected Vehicles, sponsored by Deloitte Location: LVCC, West Level 1, Mobility Stage Fee Required? No 12:30PM - 12:45PM Building a Creator Empire with Dhar Mann and Sean Atkins Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 12:45PM - 1:20PM Breakthrough Tech Trends – What Will Stick?

Location: ARIA, Level 1, Joshua 9 Fee Required? No 1:00PM - 1:15PM Sports Fan Trends Set to Dominate 2025 Location: ARIA, Level 1, Joshua 8 Fee Required? No

#CES2025 1/3/25 5:26 PM

CES 2025 DAILY | JANUARY 7-10, 2025 | 73 1:00PM - 1:40PM AI or Die? Why Farms Must Embrace the AI Revolution to Survive Location: LVCC, West Level 2, W218 Fee Required? Yes 1:00PM - 1:40PM Integral Ad Science: Performance & Brand Equity in the New Media Landscape Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No 1:00PM - 1:40PM Spotlight Panel: The Future of Health: Views from the Top Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 1:00PM - 1:40PM Accessibility & Inclusion: Expanding the Diversity Conversation Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 1:00PM - 1:40PM Inclusive Investing: Driving Detroit’s Entrepreneurial Growth Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 1:00PM - 1:40PM Escaping the AI Echo Chamber: How to Preserve Brand Distinction in the Age of AI Location: LVCC, West Level 2, W219 Fee Required? No

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1:00PM - 1:40PM Global AI Investment Trends Location: LVCC, North Level 2, N261 Fee Required? Yes 1:00PM - 1:40PM The All-Seeing Store Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 1:00PM - 1:40PM AI 2.0: Investing in the Era of Intelligence Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 1:00PM - 1:40PM Sustainability and the New Product & Service Economy Location: LVCC, North Level 2, N257 Fee Required? Yes 1:00PM - 2:00PM From Risk to Resilience: Supply Chain Playbook for Innovators Location: LVCC, North Level 2, N258 Fee Required? No 1:15PM - 1:55PM The Fluid Fan: Leveraging Data to Reach Sports’ Most Valuable Fans Location: ARIA, Level 1, Joshua 8 Fee Required? No 1:20PM - 1:45PM Headliner Conversation with will.i.am, Founder & CEO, FYI Location: ARIA, Level 1, Joshua 9 Fee Required? No

1:45PM - 2:15PM Powering Personalized Digital Media Experiences Across Digital Touchpoints Location: ARIA, Level 1, Joshua 9 Fee Required? No 2:00PM - 2:40PM Pink Pineapples & Pitless Cherries: Gene-Editing & The Future Farm Location: LVCC, West Level 2, W218 Fee Required? Yes 2:00PM - 2:40PM EY: Augmented Intelligence and the future of the Customer Experience at Keurig Dr. Pepper Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No 2:00PM - 2:40PM Health AI in 2030 Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 2:00PM - 2:40PM Women in Tech Interview Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 2:00PM - 2:40PM How Scalable Data Drives AI Engagement Location: LVCC, West Level 2, W219 Fee Required? No 2:00PM - 2:40PM Workforce Readiness and the Global Economy Location: LVCC, North Level 2, N261 Fee Required? Yes

1/3/25 5:26 PM

74 | CES 2025 DAILY | JANUARY 7-10, 2025 2:00PM - 2:40PM Putting AI to Work at Retail Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 2:00PM - 2:40PM AI Strategies From the World’s Most Effective Sports Brands Location: ARIA, Level 1, Joshua 8 Fee Required? No 2:00PM - 2:40PM The Green Dream: How Sustainable VC went from Ethos to Opportunity Location: LVCC, North Level 2, N257 Fee Required? Yes 2:00PM - 3:00PM KEYNOTE Accenture Keynote Location: Venetian, Level 5, Palazzo Ballroom Session Livestreamed Fee Required? No 2:00PM - 4:00PM CTA Foundation Pitch Contest Presented by Next50 Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 2:15PM - 2:45PM Thriving as a Creator in the Business World Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 2:15PM - 2:50PM Building a Storyverse through Innovation Location: ARIA, Level 1, Joshua 9 Fee Required? No 2:20PM - 2:50PM Revolutionizing the Future of Driving - Unleashing the Power of AI, sponsored by Arm Location: LVCC, West Level 1, Mobility Stage Fee Required? No 2:20PM - 3:20PM America’s Fintech Future: Is the U.S. Ready to Be a Global Powerhouse?

Location: LVCC, North Level 2, N258 Fee Required? No 2:50PM - 3:05PM Shoppable Storytelling: Connecting Creators, Content & Commerce, featuring Walmart & TalkShopLive Location: ARIA, Level 1, Joshua 9 Fee Required? No

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3:00PM - 3:30PM Brands and the Future of Social Commerce, presented by Creator.Co Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

3:00PM - 3:40PM Measuring the Effect of Sports Sponsorships on Fan Behavior Location: ARIA, Level 1, Joshua 8 Fee Required? No

3:00PM - 3:30PM Shaping a New Era of Ingenuity: The Power of Inclusive Innovation Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

3:00PM - 3:40PM King of Your Hill: Your Home is the Nexus for a Sustainable Future Location: LVCC, North Level 2, N257 Fee Required? Yes

3:00PM - 3:40PM Robot Farm 2050: A Look at Robotics & The Future of Farming Location: LVCC, West Level 2, W218 Fee Required? Yes 3:00PM - 3:40PM XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No 3:00PM - 3:40PM Beyond the Bottom Line: Driving Quality and Value in Healthcare Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 3:00PM - 3:40PM Rethinking Work: Shaping the Future of the Modern Workforce Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 3:00PM - 3:40PM Retail Readiness: A Holistic Approach to Elevating Retail Partnerships Location: LVCC, West Level 2, W219 Fee Required? No 3:00PM - 3:40PM The Future of Entertainment & Media Location: LVCC, North Level 2, N261 Fee Required? Yes 3:00PM - 3:40PM Shopping in the Immersive/ Metaverse: Are We There Yet? Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

AS OF JANUARY 3, 2025

3:05PM - 3:45PM Business of Media Location: ARIA, Level 1, Joshua 9 Fee Required? No 3:10PM - 3:40PM Reimagining the In-Vehicle Experience with Open Source and AI, sponsored by TomTom Location: LVCC, West Level 1, Mobility Stage Fee Required? No 3:30PM - 4:00PM The Power of Community in a Connected World Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 3:40PM - 4:40PM Trade in 2025: Will the World Fracture or Reglobalize Location: LVCC, North Level 2, N258 Fee Required? No 3:45PM - 4:05PM Close-Up on NBC Chairman Mark Marshall with NBC Sports’ Maria Taylor Location: ARIA, Level 1, Joshua 9 Fee Required? No 4:00PM - 4:20PM Media Partner Roundtable: A Global Perspective on the Future of Tech Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 4:00PM - 4:20PM The Road to World Car 2025: Top 10 and Top 5 Finalists, sponsored by World Car Awards Location: LVCC, West Level 1, Mobility Stage Fee Required? No 4:00PM - 4:40PM Soil Tech: Regenerative Farming & New Soil Technologies Location: LVCC, West Level 2, W218 Fee Required? Yes

#CES2025 1/3/25 5:26 PM

CES 2025 DAILY | JANUARY 7-10, 2025 | 75 4:00PM - 4:40PM The Future of Funding: Investment Trends Shaping Tomorrow’s Care Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 4:00PM - 4:40PM What it Takes to be named a Global Innovation Champion by CTA Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 4:00PM - 4:40PM Predicting the Future of Retail Using Data and AI Location: LVCC, West Level 2, W219 Fee Required? No 4:00PM - 4:40PM Retail Reimagined: Moving from Vision to Value with AI Location: LVCC, North Level 2, N261 Fee Required? Yes 4:00PM - 4:40PM Shoppable Video Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 4:00PM - 4:40PM AI integration and the Impact on Sports Location: ARIA, Level 1, Joshua 8 Fee Required? No 4:00PM - 6:00PM TikTok: Trends to Business Transformation: Be What Happens Next on TikTok Location: ARIA, Level 2, Mariposa 5 Fee Required? No 4:05PM - 4:20PM Headliner with Evan Spiegel, CEO, Snapchat Location: ARIA, Level 1, Joshua 9 Fee Required? No 4:20PM - 4:45PM Conversation with OnlyFans CEO Keily Blair and Creator Leah McSweeney Location: ARIA, Level 1, Joshua 9 Fee Required? No 4:30PM - 4:50PM Digital Health Media Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

#CES2025 CES25_D2_v3.indd 75

THURSDAY, JANUARY 9 3:00PM - 3:20PM Unlocking Talent: How Accessibility Drives Innovation Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 4:00PM - 4:20PM Media Partner Roundtable: CES 2025 Trends that Will Shape the Year Ahead Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 4:30PM - 4:50PM Advanced Mobility: The Road Ahead Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 9:00AM - 9:40AM Automotive Cybersecurity Revs Up Location: LVCC, West Level 2, W219 Fee Required? Yes 9:00AM - 9:40AM AI & Creativity: Navigating the New Frontier in Advertising Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

9:00AM - 9:40AM Quantum is Here: Computing Advancements and Tangible Applications Location: LVCC, West Level 2, W218 Fee Required? Yes 9:00AM - 10:10AM What’s AI Got to Do with It? Views from the FTC & Industry Location: LVCC, North Level 2, N258 Fee Required? No 9:40AM - 10:10AM Empowering the Future – Next Generation Battery Manufacturing, sponsored by Bosch Location: LVCC, West Level 1, Mobility Stage Fee Required? No 10:00AM - 10:25AM Advancing Women’s Health: Innovations, Challenges, and Solutions Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 10:00AM - 10:40AM How Has AI Impacted Auto? In Every Possible Way. Location: LVCC, West Level 2, W219 Fee Required? Yes

9:00AM - 9:40AM Safe Money: Venture Leaders Leading the Way in Cybersecurity Location: LVCC, North Level 2, N257 Fee Required? Yes

10:00AM - 10:40AM Adapting to Change: Demographic Shifts in Advertising Strategy Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

9:00AM - 9:40AM Next Gen Wearable Tech: Shaping the Future Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

10:00AM - 10:40AM Securing the IoT: What is the Lay of the Land?

Location: LVCC, North Level 2, N257 Fee Required? Yes

9:00AM - 9:40AM The Energy Infrastructure of the Future Location: LVCC, North Level 2, N261 Fee Required? No

10:00AM - 10:40AM Navigating the Energy Transition Location: LVCC, North Level 2, N261 Fee Required? No

9:00AM - 9:40AM FoodGPT: How To Build an AI-Powered Food Company Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

10:00AM - 10:40AM Dinner, Presented by Rosie The Robot & The Star Trek Food Replicator Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

9:00AM - 9:40AM Wearables: Transforming Lives and Upping Your Fitness Gains Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

AS OF JANUARY 3, 2025

10:00AM - 10:40AM Revolutionizing Customer Engagement Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

CES.TECH 1/3/25 5:26 PM

76 | CES 2025 DAILY | JANUARY 7-10, 2025 10:00AM - 10:40AM Raising AI Kids Responsibly Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 10:00AM - 10:40AM Global Industry Challenge: Celebrating International Year of Quantum Location: LVCC, West Level 2, W218 Fee Required? Yes 10:00AM - 10:40AM Why Aren’t There Many Unicorns in Women’s Health?

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 10:20AM - 11:20AM AI and Fair Use Showdown: Who Owns the Future of Innovation?

Location: LVCC, North Level 2, N258 Fee Required? No 10:25AM - 10:50AM Tech in Regenerative Medicine Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 10:30AM - 11:00AM AI/ML & the Future of SDVs: Unlocking NextGeneration Auto Innovation, sponsored by Aptiv Location: LVCC, West Level 1, Mobility Stage Fee Required? No 10:30AM - 11:00AM Growing Your Channel and Business Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 11:00AM - 11:30AM Patient Safety Technology Challenge Grand Awards Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 11:00AM - 11:40AM What’s Next in Vehicle Tech Location: LVCC, West Level 2, W219 Fee Required? Yes 11:00AM - 11:40AM Personalizing Advertising: Leveraging Data and Analytics Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

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11:00AM - 11:40AM Everything’s Connected: A Conversation with the Carriers Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

12:30PM - 12:45PM Perfecting Content Creation: AI Innovations from Perfect Corp, presented by Perfect Corp Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

11:00AM - 11:40AM Health at Home: Where Health Meets Smart Living Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

1:00PM - 1:40PM Embracing AI: Revolutionizing the Future of Work Location: LVCC, North Level 2, N261 Fee Required? Yes

11:00AM - 11:40AM The Key to Powering a Sustainable AI Revolution, presented by Arm Location: LVCC, North Level 2, N261 Fee Required? No

1:00PM - 1:40PM Transforming Commercial Mobility: AIDriven Autonomous Solutions Location: LVCC, West Level 2, W219 Fee Required? Yes

11:00AM - 11:40AM The Future of Personalized Nutrition in the Era of Ozempic Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

1:00PM - 1:40PM The Cybersecurity Talent Gap Location: LVCC, North Level 2, N257 Fee Required? Yes

11:00AM - 11:40AM Mission-Driven Innovation: Solving Humanity’s Biggest Challenges Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 11:00AM - 11:40AM A Globetrotters Guide to Tech Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 11:00AM - 11:40AM Quantum is Now: Unprecedented Improvement in Precision and Sensitivity Location: LVCC, West Level 2, W218 Fee Required? Yes 11:00AM - 11:50AM U.S. Cyber Trust Mark: Getting Ready for Certification Location: LVCC, North Level 2, N257 Fee Required? Yes 11:15AM - 11:30AM Level Up: Building Confidence and Community for Gamers, presented by Dubit Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 11:45AM - 12:15PM Measuring Success in the Creator Economy Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

AS OF JANUARY 3, 2025

1:00PM - 1:40PM Tech on the Frontlines: Adapting Tech for Healthcare Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 1:00PM - 1:40PM Bleep Boop Bake: Welcome to The Food Robot Revolution Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 1:00PM - 1:40PM Artemis II: Pioneering NASA’s Return to Human Exploration of the Moon Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 1:00PM - 1:40PM The Future of Immersive TV Location: LVCC, West Level 2, W218 Fee Required? Yes 1:00PM - 1:40PM Tech and the Insightful Life Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 1:00PM - 2:00PM Autonomous Vehicle Olympics and the Rules of the Game Location: LVCC, North Level 2, N258 Fee Required? No

#CES2025 1/3/25 5:26 PM

CES 2025 DAILY | JANUARY 7-10, 2025 | 77 2:00PM - 2:40PM Fighting Deepfakes, Disinformation and Misinformation Location: LVCC, North Level 2, N261 Fee Required? Yes 2:00PM - 2:40PM Trends in Electric Car Consumption: Who, What, Where Location: LVCC, West Level 2, W219 Fee Required? Yes 2:00PM - 2:40PM Designing the New CTA Brand Identity: Visual Storytelling in Tech Location: LVCC, West Main Lobby, CTA Stage Fee Required? No 2:00PM - 2:40PM Do You Need a Chief Cybersecurity Officer?

Location: LVCC, North Level 2, N257 Fee Required? Yes 2:00PM - 2:40PM Future Health Workforce Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 2:00PM - 2:40PM The Race for Female Longevity, presented

by Fortune Most Powerful Women Location: Venetian, Level 4, Lando 4304 Fee Required? No 2:00PM - 2:40PM Grocery Store 2050: The Future of Food Shopping Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 2:00PM - 2:40PM Challenges & Solutions in the Energy Transition Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 2:00PM - 2:40PM How AI is Changing Consumer Behavior Location: LVCC, West Level 2, W218 Fee Required? Yes 2:00PM - 2:30PM U.S. Army xTech Live Pitch Competition Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

#CES2025 CES25_D2_v3.indd 77

2:15PM - 2:45PM Keeping Sane: Mental Health in the Creator Economy Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 2:20PM - 3:20PM Global Perspectives on Innovation Policy Location: LVCC, North Level 2, N258 Fee Required? No 3:00PM - 3:30PM Monetizing Your Creative Journey Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY 3:00PM - 3:40PM Predictive AI: Transforming Customer Service and Business Location: LVCC, North Level 2, N261 Fee Required? Yes 3:00PM - 3:40PM Autonomous Vehicles: The Future is Finally Here Location: LVCC, West Level 2, W219 Fee Required? Yes 3:00PM - 3:40PM Data Collection, Privacy and Why You Should Care Location: LVCC, North Level 2, N257 Fee Required? Yes 3:00PM - 3:40PM Digital Therapeutics: The New Frontier Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 3:00PM - 3:40PM The Future of Women & Diverse-Led Funds Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 3:00PM - 3:40PM Bugs, Gene-Editing, & Lab-Grown Meat: A Peek at The Future of Food Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 3:00PM - 3:40PM Revolutionizing Luxury: Sustainability and Innovation in Fashion Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 3:00PM - 3:40PM AI in Hollywood – The Tech Behind the Hype Location: LVCC, West Level 2, W218 Fee Required? Yes AS OF JANUARY 3, 2025

3:40PM - 4:40PM AFRICA: The Impact of Emerging Technologies on Sustainable Development Location: LVCC, North Level 2, N258 Fee Required? No 4:00PM - 4:40PM Trust & Innovation with Generative AI Location: LVCC, North Level 2, N261 Fee Required? Yes 4:00PM - 4:40PM The Road Ahead: Software Defined Vehicles Location: LVCC, West Level 2, W219 Fee Required? Yes 4:00PM - 4:40PM Data Breach Protection and Prevention Location: LVCC, North Level 2, N257 Fee Required? Yes 4:00PM - 4:40PM The Rise of Personalized Medicine: Genomics and Beyond Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 4:00PM - 4:40PM Maximizing Conference Success: Funding and Partnerships for Startups, with Black Girl Ventures Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 4:00PM - 4:40PM The Future of Restaurants: How Technology is Changing the Way We Dine Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 4:00PM - 4:40PM Game Changers: Transforming the Live Venue Experience Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No 4:00PM - 4:40PM AI in Hollywood – Applied AI: The Good, The Bad, and The Unknown Location: LVCC, West Level 2, W218 Fee Required? Yes 5:00PM - 5:40PM Unlocking the Human Component: The Art of Impactful Tech Storytelling Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

CES.TECH 1/3/25 5:26 PM

78 | CES 2025 DAILY | JANUARY 7-10, 2025

X CEO Yaccarino: ‘No Surrogate’ Reporting To Replace Legacy Media

BY STEWART WOLPIN X CEO Linda Yaccarino fully expects that social media — and X in particular — will at some point replace legacy media as the premier source of news.

“We know the future of news is not legacy media,” Yaccarino stated during her CES 2025 keynote address, an interview with former CBS News senior investigative reporter Catherine Herridge. “What we want to do is make sure that we provide a great place for that journalistic curiosity to return, to make sure that there is a place for journalists to come thrive and earn a great living. This year was a seminal year for X particularly as it provided independent journalists a clear canvas to really explore that craft that’s such a challenge for them today.”

Lauding the end of fellow social media giant Meta’s reliance of its third-party fact-checking program just as X has, Yaccarino stressed that user fact checking via its Community Notes program, inaugurated prior to Elon Musk’s 2022 purchase of the former Twitter platform, was in the interest of protecting bi-partisan conversation.

“It’s a genuine embrace of free speech, absolutely,” enthused Yaccarino, noting there are almost a million Community Noters around the world. “Think about it as this global collective consciousness keeping each other accountable at global scale in real time. When you think about Community Notes, [Meta CEO] Mark [Zuckerberg] and Meta realized that it’s the most effective and fastest fact checking without bias.”

Yaccarino insists the appeal of X as a news platform, and the potential launch of a separate X news portal, along with community fact checking is reporting without the middleman. “X has crossed into a reality no surrogate could perform,” Yaccorino said.

“You’re watching the new government unfold, and you’re seeing all the nominees announced, and you’re watching it in real time. This is really an example of a government of the people, by the people, for the people. They come to X now [where there] is no surrogate to find out what’s happening.”

Yaccarino reported that 90% of X’s advertisers have returned to the platform, touting new technology that enables ads to rise in conjunction with surges in

complementary content, trends, and engagement. As an example, Yaccarino cited its NFL partnership portal, which this season generated 36 billion impressions and around four billion video views.

Yaccarino also seemed to confirm that Musk is about to launch his own crypto launch called X Money, which she insisted will “change both payments and the opportunities creators on the platform forever.”

Intimacy and Connections: The Evolution of Audio

BY WAYNE CAVADI SiriusXM CEO Jennifer Witz joined CEO of audiochuck and host of the Crime Junkie podcast Ashley Flowers for the C Space keynote to discuss the evolution of technology and creativity in the audio medium. Witz, who has been with SiriusXM for nearly two decades, has seen many transformations in how we listen, whether it is on the radio, on our devices, or our favorite podcasts.

The biggest change is how we listen. However, what has not changed over the years is why we listen.

Whether it is your favorite podcast or vinyl on your record player, “we are moved and enlightened by audio,” Witz said. “It keeps us connected — it brings people together and changes hearts and minds.”

Both Witz and Flowers have always gravitated towards the power of audio. Audio, said Witz, is incredibly impactful and powerful. Audio can go where so many other mediums can’t, like a car or on a jog — it creates a connection that you can’t get with video or other media. “The car is pretty much the perfect venue for audio to create that companionship,” Witz said.

Flowers, the No. 1 female podcaster in the nation

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Jennifer Witz (left) and Ashley Flowers

and a New York Times bestselling author, is the host of her true crime podcast — a genre that has seen quite the boom over the past few years. But Flowers was among the first and admitted that maintaining her uniqueness is one of the challenges she faces as a podcaster. The other is discoverability. How does a new content creator get discovered in a sea of audio options? Obviously, algorithms help, but at SiriusXM, there are experts who love what they do as well as the genres and categories on which they work. It helps

build connections with the hosts. “It’s a big part of what we are at SiruiusXM,” Witz said. “That it’s humans creating all this.”

Flowers said the biggest change is not so much the tech side, but the business side — the ability to dissect download data and listenership and how to deliver ads that don’t turn listeners off. Podcasting is still a relatively new space, and more accuracy is better for creators and audiences alike. It is constantly still evolving.

As with every emerging trend, AI is playing a role in the future of how we listen with AI voice cloning and Gen AI podcasts, for example. Flowers does not use AI in the creative process but instead values the human experience. It needs the human touch and feel. However, she does use AI to aggregate comments, DMs, and emails from fans, which enables her and her staff to reply more efficiently to her listening community and see what the fanbase is listening to and interested in. She isn’t using AI to influence but is using AI to help the audience influence her. Both Witz and Flowers agreed that AI should enhance the experience, not create it.

#CES2025 1/7/25 4:05 PM

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