CES Daily Show Day 3 - January 7, 2022

THE OFFICIAL

TECH HELPED COMPANIES SURVIVE 2021 CHALLENGES

DAILY

PAGE 75

JAN. 7, 2022

DAY THREE EDITION

FROM THE EDITORS OF

KEYNOTE PAGE 10

Spotlight on Human-Powered Health ABBOTT’S ROBERT FORD SPEAKS ON THE FUTURE OF HEALTH TECH CES22_d3_live.indd 1

1/6/22 6:27 PM

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12/21/21 11:55 AM

THE OFFICIAL

TECH HELPED COMPANIES SURVIVE 2021 CHALLENGES

DAILY

PAGE 75

JAN. 7, 2022

DAY THREE EDITION

FROM THE EDITORS OF

KEYNOTE PAGE 10

Spotlight on Human-Powered Health ABBOTT’S ROBERT FORD SPEAKS ON THE FUTURE OF HEALTH TECH CES22_d3_live.indd 1

1/6/22 6:27 PM

4 | CES 2022 DAILY | JANUARY 5-7, 2022

TRENDING NOW ON

WELCOME TO CES 2022

TWITTER

BY GARY SHAPIRO, PRESIDENT AND CEO KAREN CHUPKA, EVP, CES CONSUMER TECHNOLOGY ASSOCIATION

What’s New Back in 1967, the first CES featured pocket radios and televisions, drawing a crowd of 17,500 attendees to see 200 exhibitors. By comparison, CES 2022 is a digital wonderland. Artificial intelligence, robotics, 5G, blockchain, and other technologies that were unimaginable 55 years ago are now powering categories like space tech, food tech, non-fungible tokens (NFTs), and countless startup innovations that are shaping our connected future.

CES 2022 features incredible new technologies like Sierra Space’s Dream Chaser spaceplane, which can be found in Central Plaza. Selected by NASA to ferry crew and cargo to the International Space Station, Dream Chaser is a multi-mission space utility vehicle designed for low-Earth orbit destinations. Sierra Space—alongside companies like Zero-G, SpaceMap, Canon and Qualcomm— are building the foundations of a vibrant space economy driven by tourism and research. Those not quite ready to head into orbit can visit other CES exhibitors like drone manufacturers Skydio and Autel Robotics.

Back on earth, cryptocurrency and digital asset companies are making waves, transforming the marketplace through NFTs, initial coin offerings (ICOs), and other blockchain-based technology. Heralding a major expansion of digital assets into the tech universe, companies like NFT platform Autograph; NFT curator Atomic Form; printed video company Infinite Objects, and many more are at C Space in the ARIA, part of our biggest C Space programs ever.

We’ve also seen enormous growth in connected devices, making our homes, neighborhoods and cities smarter, safer and more sustainable. Close to home, we’re excited about advancements from companies like LG, Samsung and Sony in NextGen TV—which can enhance broadcasts with interactive internet content tied to live sports, news and events—and entertainment in the palms of our hands.

Looking bigger picture, in emerging smart cities around the globe – including right here in Las Vegas— 5G and IoT are powering life-changing technologies, supported by CES 2022 exhibitors like Corning, Green Cell, Quanenergy, GROV Technologies, and R-Zero Systems.You can catch conference sessions on a range of IoT topics, from “The State of the Smart Home” to “The Connected Car—Here and Now.” And of course, if you want to find the next tech unicorn, look no further than Eureka Park, where startups and investors collaborate to deliver the future of technology. We’ll have delegations spanning the globe, from France and the Netherlands to South Korea and Japan, representing hundreds of countries hoping to make it big on the world stage.

Next generation innovations from global startups, space tech, food tech, digital assets and smart cities are just a smattering of the hottest tech to see at CES 2022—so don’t miss out! Before CES wraps up today, I hope you can take the opportunity to wander the show floor and see some of the amazing innovations that are transforming our world. And if you can’t make the time, don’t forget that our keynotes, discussions, press conferences, exhibitor booths and more will be available on-demand through the end of January!

Sincerely,

Gary Shapiro President and CEO Consumer Technology Association (CTA)™

Karen Chupka Executive Vice President CES®

@MediaLink “We have to innovate not just with our products and services, but also with our perspectives,” says @Salesforce’s @swbjoyce. #CES2022 #MediaLinked @BBalance_io Delighted to welcome Clara Chappaz, Director of @ LaFrenchTech, on our BBalance Matscale™ at #CES2022 today and to show a demo of our award-winning product!

We are proud to represent the French Tech at Eureka Park in Las Vegas during these 3 days. @GilbertGuide Checked out @ ProcterGamble pitch competition at #ces2022. awesome innovations! Loved that most of them focused on women’s health/ wellness-especially appropriate for women 50+. Congrats to winner @theladypatch!

Also Cybele Microbiome and Kushae #PGVInnovationChallenge #CES @JoyrideCity This is what efficient bike delivery looks like! Taking a tour on a @ternbicycles bike with a @ carlacargo trailer at #CES2022. Because #BikesForBusiness is going to be big business this year.

VISIT WWW.TWITTER.COM/CES FOR

➧ MORE TWEETS FROM THE SHOW

CES.TECH #CES2022 CES22_d3_live.indd 4

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6 | CES 2022 DAILY | JANUARY 5-7, 2022

WHAT YOU MUST SEE

TODAY!

THE OFFICIAL

DAILY

HIGHLIGHTS FROM CES 2022

HEALTH & WELLNESS

30

VP/MARKET EXPERT, AV/CONSUMER

The Evolution of Wearables and the Health Opportunity

ELECTRONICS, EDUCATION & PRO AUDIO: Adam Goldstein, adam.goldstein@futurenet.com AD SALES: John Casey, Janis Crowley, Zahra Majma, Debbie Rosenthal, Andi Tureson, Kyle Walkenhorst VP/CONTENT CREATION: Anthony Savona, anthony.savona@futurenet.com CONTENT MANAGER: David McGee, david.mcgee@futurenet.com SENIOR EDITOR: Grant Morgan, GETTY IMAGES

grant.morgan@futurenet.com CONTRIBUTORS: John Sciacca, Stewart Wolpin, Rasika D’Souza, Maxym Dmytriyev, Simon Forrest, Guy Hammett,

32 STREAMING

David Sidebottom

Streaming Behavior Mindsets Shifting in 2022

Mark Reinertson, John Staley

ON-SITE PHOTOGRAPHERS: Al Powers,

GROUP ART DIRECTOR: Nicole Cobban, nicole.cobban@futurenet.com

The evolution of premium streaming video on demand has seen different phases of development condensed into less than two years since the start of the pandemic.

PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet.com Nicole Schilling, nicole.schilling@futurenet.com GETTY IMAGES

FRIDAY

130 W. 42nd St., 7th Floor New York NY 10036

CONFERENCE HIGHLIGHTS

GREAT MINDS: THE POWER OF TECHNOLOGY FOR SOCIAL GOOD 9:00 AM-9:30 AM

Location: LVCC, West Level 2, W228-233 Congressman James E. Clyburn Majority Whip, U.S. House of Representatives Tiffany Moore SVP, Political and Industry Affairs, Consumer Technology Association U.S. House Majority Whip James E. Clyburn will speak on making high-speed internet accessible and affordable for all.

FUTURE US, INC.

SENIOR VP, B2B: Rick Stamberger

BUILDING A RESILIENT SMART HOME

VP, SALES & PUBLISHING B2B: Aaron Kern

10:00 AM-10:40 AM

VICE PRESIDENT, SALES, B2B TECH

Location: Venetian Expo, Level 4, Lando 4304 Learn about the latest trends around smart energy solutions that are making your homes safer and more sustainable.

VP, B2B TECH GROUP: Carmel King GROUP: Adam Goldstein HEAD OF PRODUCTION US & UK: Mark Constance HEAD OF DESIGN: Rodney Dive

INNOVATING OUT OF THE FOOD CRISIS 10:50 AM - 11:30 AM

Location: LVCC, West Level 2, W228-233 Learn how companies are using innovative approaches to make the world’s food supply more resilient and less vulnerable.

CES.TECH #CES2022 CES22_d3_live.indd 6

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10 | CES 2022 DAILY | JANUARY 5-7, 2022

Abbott’s Ford Speaks About the Lingo of Human-Powered Health

BY DAVID MCGEE Abbott Labs Board chairman/CEO Robert Ford could hardly have picked a better time for his CES keynote address, the first by a healthcare company representative in CES history. Ford arrived with Abbott having gathered no less than five CES 2022 Innovation Awards and also in the wake of the company’s heady 2021 year of achievement, which included FDA approvals for its innovations and, not least of all, the creation of the Abbott Center for Malnutrition Solutions, an innovation hub dedicated to reducing malnutrition around the world.

A collaboration between Abbott and external nutrition experts and partners, the Abbott Center aims to identify, treat and prevent malnutrition for the world’s most vulnerable populations.

But Ford came less to praise Abbott specifically than to explain how Abbott’s innovations fit into the company’s focus on “human-powered health.” Abbott’s innovations are empowering the populace to take charge of its own health issues, thereby creating an entirely new doctor-patient dynamic in which both parties have all the essential data at hand with which to plan a path forward. To underscore his message, Ford introduced an all-star lineup of users, partners, scientists and specialists to illustrate the diverse ways Abbott technologies are altering the healthcare landscape.

“These are stories about the convergence of health and technology to empower human lives,” said Ford, a native of Brazil who has been with Abbott for 25 years. “Health tech is at an inflection point. We’re creating a future that will bring you and your loved ones care that is more personal and precise, and will take human capabilities to entirely new levels. A future where people can practically manage their own health—decentralize and democratize healthcare. With the right tools we can give everyone the best chance to live their best lives.”

For e x a mple: Sherri Shepherd, a co-host of The View whose family history of diabetes continues with her, offered a vibrant account of how Abbott’s FreeStyle Libre “changed

Abbott Labs Board chairman/CEO Robert Ford

my life—it didn’t hurt, I didn’t need the fingerpricks anymore, it gives me my readings right on my phone, it’s accurate and it holds me accountable. I’m breaking the multigenerational diabetes history in my family.” Tyrone Morris, a young man who suffered from congestive heart failure, offered vivid testimony of how Abbott’s CardioMEMS system helped manage his care until he could get a life-altering heart transplant a year ago this month.

He now leads a support group helping others in situations similar to his.

At every turn, Ford dazzled and inspired the audience with the innovations he was introducing: from the amazing promise of “the connected care experience” (as detailed by Dr. Leslie Saxon, executive director, professor of medicine and clinical scholar, USC Center for Body Computing and an Abbott partner for 25 years) in which “continuous data provides the earliest warning of a serious event and it can be corrected or mitigated before it happens”; to an astounding video presentation by Dr. Fiona Gup-

Sherri Shepherd, co-host of ‘The View’

ta, director of movement disorders, Mount Sinai Neurology in which the doctor’s handheld Abbott neuromodulation device completely calmed a Parkinson’s patients severe tremors without the patient ever leaving his home or Dr. Gupta leaving her office; to an enthusiastic presentation by Dr. Hakeem Bouzamondo, head of Abbott’s nutrition R&D team, hailing the use of technology to monitor “the composition of your gut biom—we would shift the paradigm from looking at only one organ to seeing a connected ecosystem.”

And then Ford topped himself by introducing a video featuring Olympic marathoner Eliud Kipchoge from Kenya, the first to run a sub-twohour marathon, who trained with Abbott’s Libre Sense glucose sport biosensor. Kipchoge minced no words in singing the device’s praises in giving him molecular glucose data every minute during his workouts. Which in turn led to a special announcement by Ford introducing a new Abbott family of biowearable sensors, dubbed Lingo, to track key signals in the body “to better understand what it’s telling us.” In addition to a glucose sensor, Lingo will include sensors monitoring levels of Ketone, Lactate and Alcohol, and will be available across the board, for elite athletes to “those just beginning their fitness journey.”

“A future for everyone,” Ford declared enthusiastically. “Human-powered health—it puts you at the center of your health. New year, new life!”

CES.TECH #CES2022 CES22_d3_live.indd 10

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SHAKING UP THE AUDIO GAME.

TWO EARS AT A TIME. For additional information contact us at B2B@rayconglobal.com

Visit us at Central Hall Booth 18643 at CES

THE EVERYDAY EARBUDS

Raycon_CESDailyv1.indd 1

THE FITNESS EARBUDS

THE GAMING EARBUDS

11/17/21 12:34 PM

12 | CES 2022 DAILY | JANUARY 5-7, 2022

Connect, Collaborate and Be Creative With Canon in 2022

BY GRANT MORGAN BOOTH 15086 “The world has changed, the needs of our customers have changed and Canon has changed,” said Kazuto “Kevin” Ogawa, president and CEO, Canon Americas during Canon’s “TogetherNext” press conference at CES 2022. “The pandemic has caused us to think differently about the technology we introduce, now, more than ever, and we identified two key trends during the pandemic—the need for being together, and the need to work more efficiently and more collaboratively.”

Always pushing to be at the forefront of creativity, Canon announced the new Canon RF5.2MM F2.8 L Dual Fisheye Lens during the press conference. The world’s first digital interchangeable dual fisheye lens, the new RF5.2mm F2.8 L Dual Fisheye Lens brings stereoscopic 3D virtual reality (VR) capture to the EOS R5 camera as part of the EOS VR System and is capable of shooting stereoscopic

Kazuto “Kevin” Ogawa, president and CEO, Canon Americas

3D 180-degree VR imagery to a single image sensor. This streamlines the complexities of virtual reality production for seasoned professionals and newcomers alike, most notably with being able to stitch together efficiently within Adobe Premiere Pro for amazing results.

With the need for better collaboration tools to help hybrid and remote workers everywhere, Canon announced the creation of the AMLOS (Activate My Line of Sight) System. This system is currently in development, but aims to help redefine how we see, engage and interact. Aligning with Canon’s three-word slogan of “single, simple and seamless,” AMLOS is being designed to use a single camera, enabling multiple sights, simple operation through gesture control (for in office participants) and seamless connectivity with software such as Microsoft Teams—which was announced for spring 2022.

Canon is also teaming up with actor, producer and HitRecord founder Joseph Gordon-Levitt, who called in via Microsoft Teams during the press conference to share how he and the HitRecord team will virtually participate during CES 2022 and use the AMLOS System to brainstorm film concepts, create characters and develop storyboards with CES attendees, resulting in an animated short film to be produced and released in the weeks following CES. Highlighting how they are innovating to connect people around the globe, Canon shared a glimpse into the progress of its Kokomo VR software. Using Canon cameras and imaging technology with Kokomo software will provide people the opportunity to have real interactions with a 3D experience of beautiful and life-like VR destinations with video calling.

While it’s still in development and unavailable for purchase at this time, Canon will soon be announcing the official launch date of Kokomo and has exciting plans to add new destinations, functionalities, and features to the Kokomo software, along with expanded compatibility with Canon cameras and lenses, including the Canon RF 5.2mm f/2.8L Dual Fisheye Lens, also being showcased at CES. Replicated through Canon technology in the highest level of detail that celebrates the original work, a high-resolution facsimile of “The Wind and Thunder Gods” by renowned painter Tawaraya Sotatsu can inspire new generations worldwide, thanks to a joint project organized by the Kyoto Culture Association (NPO) and co-sponsored and promoted by Canon. The Cultural Heritage Inheritance Project is a social contribution initiative with the goal of preserving original cultural assets by creating high-resolution facsimiles of Japanese art.

#CES2022 CES22_d3_live.indd 12

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VenetianExpo Expo ·· Booth: Booth: #52113 #52113 Venetian

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Scan Scan to to learn more learn more at at vesync.com vesync.com

14 | CES 2022 DAILY | JANUARY 5-7, 2022

P&G’s Virtual LifeLab Experience Showcases Obsession With Innovation

BY GRANT MORGAN P&G took to the virtual stage at CES 2022 Wednesday morning to showcase the latest innovative products from Gillette, OralB, Crest and Tide, to name a few. While not in-person for CES this year, an enhanced version of The P&G LifeLab is hosted entirely online at PGLifeLab.com, and is open to all visitors. In this virtual environment, visitors can engage live with P&G experts, take on the Crest Cavity Creeps in immersive video game, find out more about how P&G is building a more sustainable future with their products and more.

“Here at P&G, we are relentless in our pursuit of innovation that improves the lives of consumers around the world,” said P&G chief brand officer Marc Pritchard. “We’re excited to be back at CES virtually to share how consumers have inspired a broad range of new products and immersive experiences, including innovations that create superior performing products in an environmentally sustainable way.”

Launched on Wednesday, January 5, Beauty Sphere is an experiential, experimental world where people can engage with P&G brands. Alex Keith, CEO of P&G Beauty joined the press conference as a virtual avatar from within Beauty Sphere

CES22_d3_live.indd 14

Innovations to help fight the global oral care epidemic was a huge focus, with P&G giving a sneak peek at Oral-B iO 10, the next evolution in premium brushing and advanced oral health that now has smart tech in the brush handle and charger base, eliminating the need to have your phone in the bathroom as it coaches you to improve your oral care.

Alita Vegas, senior VP of global oral care, excitedly announced that later in the year Oral-B iO 9 will be made available to consumers in Latin America. Additionally, the The virtual P&G LifeLab. Inset: P&G chief brand officer Marc Pritchard Oral-B Series 4 and 5 smart toothbrushes are launching to empower more consumers to take better charge of their oral health. The and showcased the interactivity users can expeLifeLab also features immersive gaming experiencrience as they connect online and experience “rees where visitors can fight the Crest Cavity Creeps sponsible beauty,” an approach that helps people to save Toothopolis. solve real problems by delivering sustainable, reIf you ever wondered how astronauts clean their sponsible products and innovation. clothes in space, you’ll be happy to know that, New leading-edge products announced during starting this year, Tide will be the first laundry dethe P&G press conference include the GilletteLabs tergent designed for the closed-loop water systems with Exfoliating Bar. With an exfoliating bar built found on the International Space Station. No more into the handle, this new razor removes dirt and smelly, stained space suits or wasteful water condebris from the skin before the blades pass, ensursumption in orbit. ing the skin is primed for a great shave that’s as To visit the P&G LifeLab immersive experience quick and easy as washing your face. For a more and find additional information on P&G’s virtual stylish shave, the Bugatti Special Edition Heated panels occurring throughout the week, go to www.

Razor was also featured, as the world’s first heated PGLifeLab.com. razor meets an automotive legend.

1/6/22 6:56 PM

16 | CES 2022 DAILY | JANUARY 5-7, 2022

Fintech Democratizes the Financial System

BY STEWART WOLPIN Based only on the purity of ones and zeros, fintech holds the promise of obliterating inherent banking biases. The four panelists on the “Fintechs and the Promise of Inclusivity and Diversity” conference each represent stark examples of how fintech is creating a more egalitarian financial ecosystem.

“When I look at the ability to start a fintech company, the accessibility to that technology, and then for me to be the one leading that charge and others—whether it’s women, black people, Hispanic people, the LGBT community—the ability to start companies with a different perspective from the top down, fintech has made that extremely possible,” explained Craig Lewis, founder and CEO of Gig Wage, which enables companies to more easily pay freelancers. “What fintech has done has allowed a unique set of people to come in and create a unique set of solutions with a different perspective.”

Each of the panelists presented a version of this vision via different solutions to a system that has favored large institutions and consumers with high credit scores.

“Forty-five million people in the United States are credit invisible,” asserted Raja Chakravorti, head of financial access at Plaid, which builds infrastructure to connect financial institutions to fintech applications. “Things that traditional financial institutions use to evaluate and provide them with financial services are skewed against them.”

Borrowing and lending online provides less advantaged consumers and businesses a way to have their credit worthiness judged on more than just a FICA score. “All your transactions are on a digital ledger that anyone can look at it,” explained Sushil Prabhu, CEO at Dropp, which specializes in enabling microtransactions. “If you’re online, they can lend you money in a day because they can look at all your digital transactions.”

Craig Lewis, founder and CEO of Gig Wage

Fintech also represents more democratized access to and knowledge about the state of your finances. “Everything that we’re talking about leads to every single person having access to money, when they need it, how they need it,” noted Jeanniey Walden, chief innovation and marketing officer at Dailypay, which helps businesses pay workers immediately after work rather than having to wait for a bi-weekly paycheck, “and then transparency—how much money do you have, how do you use it, whether you’re a company or whether you’re just a regular person on the street.”

98 by Consumer Reports 100

9.7 10

by MakeUseOf

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18 | CES 2022 DAILY | JANUARY 5-8, 2022 Sahara Ave.

Sahara Station

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Sahara (formerly SLS)

Joe W. B ro w

To Downtown Las Vegas

City View Map

Paradise Rd.

Las Vegas

Karen Ave.

Circus Circus

Paradise Rd.

Resorts World

Tech East

Jo eW .

Westgate Station

Elvis Presley Blvd.

Brown Dr.

Ind ust ria l Rd .

Las Veg as B lvd .

Palace Station

Westgate

Tech West

Las Vegas Convention and World Trade Center

Fashion Show Mall

Las Veg as B lvd .

Sammy Davis Jr. Dr .

Convention Center Dr.

Desert Inn Rd. LVCC Station

Encore at Wynn

Renaissance

Las Vegas Metropolitan Police Dept.

Sierra Vista Dr.

Wynn

Swenson St.

The Palazzo

ve. ds A San

Treasure Island

Twain St. Venetian Expo

The Venetian

Tech South

(formerly Sands)

Harrah’s/The LINQ Station

CES 2022 Exhibit Hours Wednesday, Jan. 5 Thursday, Jan. 6 Friday, Jan. 7 Saturday, Jan. 8

Koval Ln.

Frank Sinatra Dr.

Mirage

10 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-4 PM

Westin

Flamingo Rd.

Bellagio

Wednesday, Jan. 5 Thursday, Jan. 6 Friday, Jan. 7

Vdara Bally’s/Paris Station

ARIA

C Space at ARIA Exhibit Hours 9 AM-5 PM 9 AM-5 PM 9 AM-5 PM

Harmon Ave. Park MGM MGM Grand/ Signature at MGM New York New York

Luxor

Mandalay Bay Rd.

Key

MGM Station

Tropicana Ave. Tropicana

Giles St.

Excalibur

Alexis Park

Reno Ave.

C Space Shuttle

Tech Express

LVCC Loop

Las Vegas Monorail

Hotel

Explore CES exhibit venues at CES.tech.

As of Dec. 2, 2021. Locations subject to change. Map not to scale.

Mandalay Bay/Delano

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20 | CES 2022 DAILY | JANUARY 5-8, 2022

Tech East Las Vegas Convention and World Trade Center (LVCC), Renaissance Las Vegas and Westgate Las Vegas

Elvis Presley Blvd.

West Plaza Booth #s WP1-WP999 Joe W. Brown Dr.

Paradise Rd.

West Hall

Booth #s 3000-7999

Diamond Lot

Westgate North Rd. Skywalk

Meeting Rooms Lvl 1 W101-W110 Lvl 2 W201-W238 Lvl 3 W301-W327

North Hall

Las Vegas Convention and World Trade Center

Booth #s 8000-14999

West

Meeting Rooms Upper Level, N250-N264

Meeting Rooms

Convention Center Dr. Grand Lobby Booth #s GL1-GL15

Central Plaza

Blue Lot

Lower Level, N101-N120 Upper Level, N201-N249

Central

Central Concourse

C5 Lobby

Booth #s CP1-CP50

Central Hall

Booth #s 15000-19999 South Hall Connector Desert Inn Rd.

Desert Inn Rd. Paradise Rd.

Show Services at Tech East Accessibility Desk LVCC, North Upper Level, N250

CES 2023 Exhibit Space Selection

LVCC, South Connector, S227 & S228

South Hall 3 & 4

Meeting Rooms

Media Room

LVCC, West Level 2, W213-W228

LVCC, South Connector, S219

S1 Lobby

S4 Lobby

S201-S218

South

South Hall 1 & 2

Meeting Rooms

S2 Lobby

Platinum Lot

S101-S118

Renaissance

Swenson St.

LVCC, North Upper Level, N251-N258

LVCC, West Level 2, W225

To Tech West and Tech South

Conference Sessions

LVCC, North Upper Level, N257

Silver 3

Lobby

International Business Center

CTA Member Lounge

Upper Level, S219-S233

S3

Exhibitor News Conferences

LVCC, North Hall, Back of N3

Meeting Rooms

Bronze Lot

Show Office LVCC, North Upper Level, N254

Sierra Vista Dr.

LVCC, West Level 2, W226

Customer Service LVCC, West Level 1, W102

Key Hotel Shuttle Buses

LVCC Loop

C Space Shuttle

Tech Express

Passenger Pickup/Drop-off

Taxi

Customer Service

Information

Las Vegas Monorail

Accessibility Desk

Automatic Doors

Elevators

Explore CES exhibit venues at CES.tech. As of Dec. 2, 2021. Locations subject to change. Map not to scale.

CES.TECH #CES2022 CES22_d1_v4.indd 20

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22 | CES 2022 DAILY | JANUARY 5-8, 2022

Tech West Venetian Expo (formerly Sands)

Show Services at Tech West Accessibility Desk

Exhibitor News Conferences

Venetian, Level 1 Lobby

To T Las ech Veg Sou as B th lvd.

CES 2023 Exhibit Space Selection

Valet Drop Off and Taxi

Conference Sessions

Venetian, Level 2, Halls A-C, Booth #52952

International Business Center

Concierge

Venetian Ballroom, Level 2 Venetian, Level 1, Room 301

Show Offices

Venetian, Level 3, East Foyer Venetian Tower, Suite 29-207

Venetian, Level 2 Lobby

CTA Member Lounge

Casino

Customer Service

Venetian, Level 2, Hall A

Venetian, Level 1, Hall G, Booth #60263

Lobby

Venetian, Level 2, Halls A-C, #50317

Venetian, Level 3, Lido 3105-3106

Innovation Awards Showcase

Venetian, Level 4, Marcello and Lando

Keynotes

Venetian, Level 2, Halls A-C, #50025

Race & Sports Book

Media Room

Venetian, Level 5, Palazzo Ballroom

Food Court

Front Desk

Escalators

up to Parking Garage Connector (Take a left at Coffee Bean)

Venetian Hotel

Restaurant Row Casino Cage

The Venetian Theater

To Palazzo and Wynn/Encore

Elevators to high-end audio and exhibit suites in Venetian Tower

B

C

L

Escalators

A

Levels 1, 3, 4 & 5

Showroom

D

E

Venetian Ballroom

Level 3 Lido

Delfino

Level 2

3001-3106

4001-4106

Bellini 2001-2106

Titian 2201-2306

K

F I

H

Murano

Lando

3201-3306

4201-4306

San Polo

Marcello

3401-3506

4401-4506

Palazzo Ballroom Keynotes

Veronese 2401-2506

J

Level 5

Level 4

Opaline Theatre

Business Center

Grand Lux Cafe

G

Bassano

Toscana

Zeno

3601-3806

4601-4806

2601-2806

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AI

The Great AI Migration

BY SIMON FORREST, PRINCIPAL TECHNOLOGY ANALYST, FUTURESOURCE CONSULTIG Artificial intelligence, at its core, can be defined as an information system that allows computers or robots the ability to perform analytical and reasoning tasks typically done by humans. This is an intentionally vague definition as the abilities of AI continue to evolve, allowing for more complex cognitive tasks to be performed completely autonomously. These advancements have propelled AI into the spotlight, making it the “next big thing” in technology as its abilities can be utilized across just about every industry.

Now, AI is rarely used alone. It’s more commonly found working in conjunction with machine learning (ML) and deep learning (DL). Before we look at the future of the industry, it helps to have a solid grasp on what each of their functions are and how they work together.

As stated above, AI describes any human-like intelligence that is exhibited by a computer or programmable machine, effectively mimicking the capabilities of the human mind. The discipline is not new but has come into sharp focus throughout recent years. Computers have become more powerful and the semiconductor industry is making great strides towards manufacturing chips containing processors specifically designed for executing AIbased algorithms.

Machine learning is a subset of artificial intelligence that concentrates on developing algorithms and statistical models that enable machines to make decisions without specific programming.

The machine learning process effectively refines its results and reprograms itself as it digests more data. Over thousands of iterations, this increases efficacy in the specific task that the machinelearned algorithm is destined to perform, delivering progressively greater accuracy.

And at the center of this is deep learning. This is a further subset of machine learning that can teach itself to execute a specific task autonomously from large training data sets. The aspect that sets deep learning apart from other methods is that these tasks are often learnt entirely unsupervised and without human intervention.

By combining the three disciplines of AI, ML and DL, computers can effectively learn from examples and construct knowledge. They can recognise objects, understand and respond to verbal natural language, tackle intractable problems, and even make decisions that humans might consider rational and perceptive.

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28 | CES 2022 DAILY | JANUARY 5-8, 2022 THE TRANSITION FROM THE CLOUD TO THE EDGE Currently, training of AI is often driven by large corporations with the necessary compute resource and training data. Major factors driving the growth of AI include developments in machine learning, which in turn are occurring due to advancements in computer science. This allows for an increase in computing power and cloud storage which provides companies the ability to collect, store and analysz large volumes of data.

However, there are issues with cloud-based AI. The primary one lies in latency. The lag time between deciphering the data and deriving insights to help make intelligent decisions is becoming a more common issue, as sensors and smart devices are being more widely used. And in product-based industries, the need for more accurate and specific data is also prompting the need for an alternative method of collecting data and generating insights.

While AI is broadly now considered “a better algorithm” for data analytics and insights, it’s not superhuman. For example, if machine learning uses biased training data, then the output from the AI can be incorrect at best and dangerous at worse.

Therefore, the need for highly representative data is becoming vital. Indeed, there are companies today that specialize in creating synthetic data sets for AI, such is the necessity of having access to large volumes of unbiased data during training to deliver optimum results.

Until recently, AI required relatively high-performance processors to deliver results. However, with the advent of silicon chips with integrated neural network accelerators, it’s now possible to shift AI’s host from the cloud to the device, otherwise known as edge computing. Today, running AI “on the edge” in consumer devices is rapidly becoming commonplace. This leads to improvements in speed, accuracy and privacy.

The advancements made in machine learning are now helping to optimize models that are based on deep neural networks, making them compact

and efficient enough to run at the edge. This allows for the integration of cognitive reasoning without needing to appeal to cloud-based servers. Essentially, this allows newer machine learning models the capacity to deal with videos, speech synthesis, data gathered by cameras and microphones, voice recognition, and other data collection sensors. And when edge devices are integrated with special AI chips, the insights and analysis that is hidden in these data clusters can be uncovered.

FACTORS DRIVING GROWTH IN EDGE COMPUTING • Increasing investments on the advancements and development of AI and ML. • Machine learning tools and training sets being made available to third parties, allowing development of their own AI-based solutions.

• The design of silicon chips with neuromorphic computing technology by tech giants; this is coupled with improvements in silicon chip manufacturing to build large SoCs containing several neural network accelerators.

• The ability for AI to be trained using large volumes of synthetic data, alongside real-world examples to remove bias.

• The advancements made in probabilistic modeling wherein computing systems determine the best solution to a problem by taking into account all the uncertain variables.

• Advancements in machine learning, in which a computer gets better at performing a task based on the data that it receives.

EXAMPLES OF AI EDGE COMPUTING To showcase recent examples, think of virtual assistants such as Alexa, Siri or Google Assistant.

Currently, the speech processing elements of these assistants can be run directly on today’s silicon chips. Moreover, the new Amazon AZ2 neural processing units are being integrated into silicon chips

RELATED CES 2022 SESSIONS Frontiers in Business AI WEDNESDAY, JANUARY 5, 9-9:40 A.M. ($FEE) LOCATION: LVCC, NORTH LEVEL 2, N251 Consumer Safety Driven by AI WEDNESDAY, JANUARY 5, 10-10:40 A.M. ($FEE) LOCATION: LVCC, NORTH LEVEL 2, N251 AI Goes to Hollywood WEDNESDAY, JANUARY 5, 1-1:40 P.M. LOCATION: ARIA, EAST LEVEL 1, JOSHUA 10

Using AI to Improve Privacy and Security WEDNESDAY, JANUARY 5, 2-2:40 P.M. ($FEE) LOCATION: LVCC, NORTH LEVEL 2, N251

Artificial Intelligence: Expectations, Rules and Achievements FRIDAY, JANUARY 7, 10:20-11:20 A.M. LOCATION: LVCC, NORTH LEVEL 2, N262

AI Innovations in Talent Development WEDNESDAY, JANUARY 5, 2-2:40 P.M. ($FEE) LOCATION: LVCC, NORTH LEVEL 2, N259

Bias in the Evolving Landscape of Health Care FRIDAY, JANUARY 7, 11-11:40 A.M. ($FEE) LOCATION: LVCC, NORTH LEVEL 2, N251

Shop, But Don’t Touch WEDNESDAY, JANUARY 5, 10-10:40 A.M. ($FEE) LOCATION: LVCC, NORTH LEVEL 2, N258

for Smart Speakers and are now processing some of the speech recognition on the device itself. And smartphone processors have been able to do this for a few years now.

However, it’s not quite at a place where it can be entirely handled on the device. Beyond simple command and control aspects, and now some of the speech processing itself, the intent—what the user requests—is still processed in the cloud because the assistant must refer to large databases that reside online to find the result.

AI on the edge extends to visual tasks as smartphones utilize AI for “computational photography” which blends pictures from several lenses to create a polished final image. Another example is the use of AI to upscale HD content to 4K on smart TVs, by recreating the missing details.

WHERE THE FUTURE IS HEADED In order to provide devices with the capability to handle AI workloads, the development of chips with neuromorphic computing technology is happening.

These chips are being funded and created by tech giants like Intel Corp, Samsung, Apple, IBM and others. Ultimately, the design of the neuromorphic chip is inspired by the neural networks of the human brain. It works to replicate the connections that are formed when neurons communicate with each other.

Naturally, this means neuromorphic chips are packed with artificial neurons and synapses that mimic activity spikes that occur in the human brain, allowing them to become smarter and more efficient in their ability to handle heavy algorithms.

As they are now an intrinsic part of the AI hardware market, they create new market opportunities by connecting with servers for cloud computing. This will be especially relevant with IoT devices; security systems, smart meters, connected cameras, and other connected wireless devices. Industries that will be heavily impacted include automotive, aerospace & defense, home automation and smart cities.

The acceleration of developments being made in AI and machine learning means we’ll soon be living life on the edge. Or at least our devices certainly will.

About FutureSource: Futuresource Consulting is a market research and consulting company, providing its clients with expertise in Professional AV, Consumer Electronics, Education Technology, Content & Entertainment, Professional Broadcast and Automotive. Combining strong methodologies and unsurpassed data refinement with in-depth market knowledge and forecasting, Futuresource deliver the latest insights and technological developments to drive business decision-making.

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HEALTH & WELLNESS

RELATED CES 2022 SESSIONS Health at Home: Meeting Needs of Consumers WEDNESDAY, JANUARY 5, 3-3:40 P.M. ($FEE) LOCATION: VENETIAN EXPO, LEVEL 4, MARCELLO 4404

Technology: A Lifeline to Equitable Healthcare WEDNESDAY, JANUARY 5, 4–4:40 PM LOCATION: LVCC, NORTH LEVEL 2, N251

The Evolution of Wearables and the Health Opportunity

BY GUY HAMMETT, SENIOR MARKET ANALYST, FUTURESOURCE CONSULTINGT Fitness and activity tracking have played leading roles in the world of wearables for years, enticing consumers and driving uptake. Users are tracking their step count, active minutes, heart rate, sleeping patterns and much more, with Futuresource Consulting’s figures showing an installed base of more than 780 million worldwide. However, the opportunity is intensifying. Wearables are undergoing a transformational shift. The COVID-19 pandemic has underlined the importance of health, fitness and wellbeing. Buoyed by widespread lockdowns, enforced social distancing and the closure of gyms and leisure centers, digital health tracking became a rising priority, driving premium hardware features and associated services.

At the same time, the enabling technology is coming of age. Sensor accuracy is improving, ecosystems have been developed and finessed, and there are many incremental improvements being made to device capabilities. There’s been a groundswell of innovation since Apple successfully integrated an ECG monitor and fall detection algorithm in its Series 4 Watch back in 2018. Combined with the expertise of global CE brands, rapid scaling is a relatively undemanding task.

The next wave of wearable products will see further health innovation, including medical grade blood pressure measurement and non-invasive blood glucose tracking. These, alongside a range of additional features, are expanding the appeal of the category to a wider demographic.

The use cases are numerous.

THE HEALTHCARE OPPORTUNITY Across the globe, 1.13 billion people suffer with high blood pressure. There are one billion with

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respiratory disease. Cardiovascular disease and diabetes afflict nearly 850 million. Dementia affects 54 million. Three in five people living with dementia will wander at least once, with many doing so repeatedly. This can be life-threatening and stressful, and also costs emergency services around $16,000 per incident.

Compare these numbers to the current wearables installed base and the opportunity becomes clearly apparent, with CE vendors and dedicated health brands all vying for market po-

sition. Health and caregiving products from the likes of Theora Care, LifePlus, Omron and Navigil are creating a counterpoint to the CE giants, with Oura and Withings occupying the middle ground.

ALL EYES ON THE EAR The ear is rapidly becoming the new health battleground. Beyond an improved listening experience, it lends itself to accurate monitoring of activity, stress, blood volume and oxygen sat-

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CES 2022 DAILY | JANUARY 5-8, 2022 | 31 uration, as well as pulse rate. Additionally, the comparatively new field of digital hearing health bridges the gap between perfect hearing and severe hearing loss. Somewhere in the middle there’s an accelerating consumer awareness of the need to address issues relating to mild to moderate hearing loss.

In particular, Futuresource Consulting’s recent Audio Tech Lifestyles consumer survey shows that consumers are interested in conversation enhancement features in future earphones. With the industry on the threshold of over-the-counter hearing aid regulations, new opportunities are emerging for hearing aids and lifestyle headphone brands to achieve a foothold. OTC regulations will allow hearing aids to be sold without prescription, as an ordinary retail purchase and at a cheaper price point. In a field currently dominated by audiology practices and prescriptions, the CE opportunities are enormous.

CE BRAND MARKET MOVEMENTS Apple has already stepped into the space, with the introduction of the Live Listen feature in its headphones, and the conversation boost func-

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tion in its Airpods Pro. Sonova recently acquired Sennheiser, with a view to leverage its capabilities in the hearing aids business, as well as Sennheiser’s reputation for audio quality. Furthermore, Bose recently launched hearing aids at $850, while GN Resound launched a new hearing aid under the Jabra brand.

From a wider wearables perspective, Apple is the clear market leader and continues to pull even further ahead. In health, it is focusing on developing an ecosystem that combines hardware with software and services, while its Fitness+ subscription service will tap into the digital fitness wave which has been accelerated by the pandemic.

Garmin’s and Polar’s sports and fitness expertise can be transferred into the health vertical, with Polar owning a huge amount of biometric-related IP, and Garmin having acquired Firstbeat. However, lack of ecosystem may inhibit health opportunities, but partnerships and mergers remain an option.

Google is leaning on Fitbit’s brand equity and vast expertise. With its Health and Health Plus subscription services, Fitbit is transforming from a hardware-only vendor into a true lifestyle

brand. Wider WearOS and Android integration will also expand the ecosystem.

OBSTACLES TO OVERCOME Yet there are still hurdles. Data privacy concerns continue to inform the agenda, as many feel uncomfortable about trusting CE brands with their intimate data. Sensor accuracy, though improving, still comes with a fairly wide margin of error, and FDA regulation also remains an obstacle. As brands move from a wellness positioning into healthcare, the rules of engagement become radically altered, but the opportunity remains.

About Futuresource: Futuresource Consulting is a market research and consulting company, providing its clients with expertise in Professional AV, Consumer Electronics, Education Technology, Content & Entertainment, Professional Broadcast and Automotive. Combining strong methodologies and unsurpassed data refinement with indepth market knowledge and forecasting, Futuresource deliver the latest insights and technological developments to drive business decision-making.

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STREAMING

Streaming Behavior Mindsets Shifting in 2022

BY DAVID SIDEBOTTOM, PRINCIPAL ANALYST, FUTURESOURCE CONSULTING The evolution of premium streaming video on demand has seen different phases of development condensed into less than two years since the start of the pandemic. As indicated within our research at Futuresource Consulting, a total of 500 million subscription video on demand (SVoD) subscribers have been added since the end of 2019, highlighting how premium streaming behavior has accelerated or been reinforced across all corners of the globe. New services have launched, driven by the continued drive of D2C services, along with international expansion. However, the anticipated slowdown in streaming video subscriber uptake was realized in 2021, with major players including Netflix and Disney+ both reporting a significant, but not unexpected slowdown, as consumers effectively brought their decision to take a service forward from 2021 to 2020.

Further underlying consumer behavior also suggests a potential shift in how consumers manage their SVoD services and that the days of prolific ‘service stacking’, particularly in well established markets such as the USA, may be over.

Futuresource’s Living With Digital consumer research from 2021 highlights that consumers are thinking differently about their SVoD portfolios, meaning that churn management from SVoD providers will remain as pertinent as subscribe acquisition for the foreseeable future. There was a notable increase in intent to cancel services in H2 2021 compared to the previous two surveys undertaken. This was evident across all types of services, with even the ‘utility’ platforms of Netflix and Amazon Prime Video seeing a marked increase in intent to cancel. Although carry through on this intent is likely to be much lower, with service bundling and general apathy towards the cancellation process helping reduce this actual cancellation rate, this shift in mentality is still quite striking. This is particularly significant when considering that typically over a quarter of SVoD subscribers said they will cancel and restart services more in the next year than they do now, effectively “dipping in and out more.”

Whereas the increased intent to cancel and switching of services provides a more negative outlook, this is contrasted by the fact that around one-third of European SVoD subscribers and over

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CES 2022 DAILY | JANUARY 5-8, 2022 | 33 40 percent of U.S. SVoD subscribers say they will take at least one more SVoD service in the next 12 months than they do now—an increase since the last wave. This demonstrates that the thirst for new services and content has not dried up since the easing of restrictions. These combined findings potentially point towards a future of service surfing rather than service stacking, whereby subscribers will continue to add new services and may consider replacing an existing one, rather than adding it on

RELATED CES 2022 SESSIONS Streaming TV 2.0: From Simple to Sensational WEDNESDAY, JANUARY 5, 10-10:40 A.M. ($FEE) LOCATION: LVCC, WEST LEVEL 2, W216-218 Content & Consumers in a Streaming World WEDNESDAY, JANUARY 5, 3-3:35 PM P.M. LOCATION: ARIA, EAST PLAZA LEVEL, OROVADA 5 Fan Storytelling for the Streaming Age THURSDAY, JANUARY 6, 12:05-12:45 P.M. LOCATION: ARIA, EAST PLAZA LEVEL, OROVADA 5

top. Thus the boom in multiple service uptake witnessed in 2020 will continue to slow, at least in terms of taking multiple services simultaneously.

It is also important to remember that SVoD service adoption and usage is not to be considered in isolation. In terms of consumers’ streaming video service portfolios, SVoD services sit alongside a new wave AVoD services such as Pluto TV, particularly in the U.S., as well as broadcaster VoD (BVoD) services such as BBC iPlayer in Europe. Not forgetting transactional digital video services, Pay-TV/cable and traditional video viewing. We also know that the more SVoD services consumers take, the more likely they are to consume content on these other platforms.

The new wave of AVoD services and FAST channels have generated considerable headlines and are now part of many consumers regular viewing in the U.S., with over 40 percent of American consumers watching an AVoD service at least monthly. While international expansion has also been evident from key services, uptake in Europe has proved more challenging. A strong BVoD legacy, more limited local content and a fragmented advertising and broadcast landscape across the region means that user growth will be increasingly reliant

on partnerships with TV manufacturers and possibly across the longer term, local broadcasters.

With new streaming video services still rolling out, the landscape will continue to become increasingly fragmented in 2022, as will consumers’ video consumption. In order to provide seamless viewing experiences, the topic of super aggregators across all different business models becomes as significant as it ever has been. With the largest media and tech companies all staking a claim to be the ultimate super aggregator, 2022 could well be as intriguing a year in the streaming video landscape as any we have seen of late.

About FutureSource: Futuresource Consulting is a market research and consulting company, providing its clients with expertise in Professional AV, Consumer Electronics, Education Technology, Content & Entertainment, Professional Broadcast and Automotive. Combining strong methodologies and unsurpassed data refinement with in-depth market knowledge and forecasting, Futuresource deliver the latest insights and technological developments to drive business decision-making.

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34 | CES 2022 DAILY | JANUARY 5-8, 2022

SPACE TECH

Sierra Space’s future-cool Dream Chaser: ‘We look forward to sharing how the Sierra Space Dream Chaser spaceplane and Life Habitat module will unlock the promise of commercial manufacturing and research in microgravity to make life on earth better for all,’ says former NASA astronaut and Sierra Space president Dr. Janet Kavandi.

Space Tech: CES 2022’s Final Frontier Is outer space just a playground for rich billionaires, or is there a real space economy that’s about to blast off at CES 2022?

BY STEWART WOLPIN CES 2022 attendees will be forgiven for any doubletakes as they pass Central Plaza in front of the LVCC. Yes, on display is a bona fide spaceship, the Dream Chaser from Sierra Space, a subsidiary of defense supplier Sierra Nevada. While future cool, Dream Chaser is actually a space utility vehicle which will start hauling payloads into low earth orbit starting this year and represents a potent example of the burgeoning space economy and of Space Tech on display at CES. But what, exactly, is “space tech”? “Space tech can be defined as technology for use in travel or activities beyond Earth’s atmosphere, for purposes such as spaceflight or space exploration,” explains CTA Industry Communications senior manager Jim Fellinger. “Space tech advancements are creating new communications services and opening opportunities for new applications in biology, human health and more. In other words, this is more than simply ‘consumer technology’.”

Space Tech also is more than Messrs. Bezos, Branson and Musk launching themselves and their friends into space, but a growing private/ public economic ecosystem investment that includes communications, R&D, manufacturing, and yes, even tourism. Those billionaire joy rides simply help fund more utilitarian commercial space efforts.

“We are excited about the future of space technology at CES and expect this category to become a bigger focus in coming years,” Fellinger adds.

Any gearhead can recite the myriad merits of public investments in space, from computers to Dustbusters to Kevlar to Tang. In its recent “Space: The Final Frontier For Cybersecurity” report, research company Forrester notes, “Everything from communications to media, weather

data, and trading currently rely on some nonterrestrial components.” The report notes that thanks to Blue Origin, Virgin Galactic and Space X, the number of items launched into space annually has increased 90% since 2017. According to a recent report from Morgan Stanley, the current global space economy is valued at more than $350 billion and will triple in size over the next 15 years.

“While space-based systems sound futuristic,” the Forrester report notes, “they’re much more

“Our only hope is to create technology that will promote sustainability that in turn will make life on earth more sustainable.”

TAYLOR OSHEL, ZERO G DIRECTOR OF SALES present than many people would suspect... [R] apid reductions in the costs of launching payloads have enabled new use cases...to emerge and also made leveraging space for other business initiatives...within economic reach of a much broader group of companies.”

CES attendees can stroll around the 30-footlong Dream Chaser (unfortunately not inside it) and its “trailer,” the Shooting Star. Combined, the pair can haul payloads of more than six tons to the International Space Station, or to Sierra’s own Life Habitat module commercial space station, also on display. Dream Chaser, which can be modified to accommodate human passengers, re-enters the atmosphere at a gentle 1.5G

and can land at any airport able to handle commercial jets.

Rather than operate its own transport business, Sierra looks to supply its customizable space gear to companies with their own vision on how to take advantage of the final frontier.

“CES provides the perfect setting for Sierra Space to showcase our platforms to make a vibrant space economy a reality,” explains former NASA astronaut and Sierra Space president Dr. Janet Kavandi. “We look forward to sharing how the Sierra Space Dream Chaser spaceplane and Life Habitat module will unlock the promise of commercial manufacturing and research in microgravity to make life on earth better for all.”

While high profile sub- and orbital celebrity f lights grab the spotlight, the new space economy will be largely functional. To help civilians prepare for a more ubiquitous space experience, Zero G (Booth 9227) provides a spacelike weightless experience without the planetary view. Its modified Boeing 727 G-Force One flies aerobatic maneuvers called parabolas to create 15 separate 20-30 second periods of zero gravity. Zero G consumer flights cost $7,500 each, and group charters are available as well.

While there won’t be actual Zero G “vomit comet” flights from McCarran Airport during CES, Zero G will present a first-hand VR zero gravity experience—just a glimpse of the potential of space tech.

“Space tech could be defined as anything that seeks to better understand how we and our world interact and are able to operate with essentially the universe around us,” explains Taylor Oshel, Zero G Director of Sales. “Our only hope is to create technology that will promote sustainability that in turn will make life on earth more sustainable.”

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36 | CES 2022 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

General Sound: Dolphin KP240 Karaoke Speaker BOOTH 17792 General Sound is featuring the Dolphin KP-240 dual 10-inch karaoke speaker with two wireless microphones. Features include built-in microphone holder; WaveSync technology; volume, treble and bass control; LED indicatodr display; a soundactivated multi-color ring light with dedicated switch; dual channel sound board; Bluetooth, USB, TF, FM or AUX main channel; one quarter-inch microphone jack with volume and echo controls; dual 10-inch woofers; 3000 Dolphin’s KP-240 dual 10Watts of music power; and a built-in inch karaoke speaker 4400mAh 11.1V lead-acid battery.

Targus Showcases EcoSmart Backpack BOOTH 41008 Targus has been named a CES 2022 Innovation Awards Honoree for its Cypress Hero EcoSmart Backpack, featuring built-in Apple Find My Technology. Slated for retail availability next spring, this innovative laptop backpack features a built-in tracking device that connects to its owner’s iPhone to find the location of his or her personal tech and other belongings inside the backpack to keep them safe and secure whether at home, in the office or on the go. Or if the iPhone gets lost, the backpack will find it on the Find My network.

As an added benefit, the equivalent of 26 plastic water bottles in recycled materials were used in producing each backpack.

Built to fit laptops up to 16 inches, the backpack is intelligently designed with a dedicated padded laptop compartment and plenty of Targus’s Cypress Hero EcoSmart pockets and storage compartments Backpack features built-in Apple for carrying and organizing multiFind My Technology ple devices and personal items.

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Panasonic’s SoundSlayer WIGSS—Final Fantasy Edition

Panasonic SoundSlayer is a Double Winner BOOTH 16419 The Panasonic SoundSlayer Wearable Immersive Gaming Speaker System (WIGSS)—Final Fantasy Edition is designed for serious gamers who desire immersive gameplay. With a unique, ergonomic design, worn on the shoulders, this product provides a high-fidelity sound field surrounding the gamer’s head. It also has customizable sound modes that tailors audio based on the type of game being played or content being consumed.

Also contributing to the gaming experience, the SoundSlayer WIGSS is equipped with a high-performance noise and echo-cancelling dual microphone, so users can clearly chat with other players without being disturbed by powerful surround sound.

The Panasonic SoundSlayer WIGSS Final Fantasy Edition is a CES 2022 Innovation Awards Honoree in two categories, Headphones & Personal Audio and Gaming.

LG Dominates With 24 CES 2022 Innovation Awards BOOTH 15502 LG Electronics (LG) has been recognized once again for its innovations in technology and design with a total of 24 CES Innovation Award titles leading up to the largest industry trade show in January.

For CES 2022, Innovation Award recognitions were extended to the most advanced and unique products among LG’s portfolio for the coming year. Most notably, this is the 10th consecutive year LG OLED TV has been recognized with a CES Innovation Award, a testament to the advanced technology behind LG’s industry-leading home entertainment product.

LG also received recognition for innovations in its home appliance division, including LG InstaView French-Door Refrigerator Objet Collection; LG tiiun, a new concept in indoor gardening; and LG PuriCare Air Purifier Pet, which features a Multi-Filtration System with Photocatalytic Deodorization Filter along with a HEPA filter to capture harmful gases, odors, dust and other allergen-causing particles. LG One: Quick from LG’s B2B IT division also caught the judges’ attention for its unique video conferencing solution at a time when remote working has become the norm.

For the 10th consecutive year, LG Electronics’ OLED TV has been recognized with a CES Innovation Award. The model shown here is a C9 65-inch OLED 4K Smart TV with AI ThinQ.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

The Power of Interoperability on Display at Z-Wave Alliance Pavilion SANDS, BOOTH 5715 The Z-Wave Alliance is returning to CES to showcase its acclaimed legacy of interoperability that continues to evolve to meet today’s technical standards and consumer demands of the smart home. The Z-Wave Pavilion with the Z-Wave Experience Smart Home Demo House is located in the Sands Convention Center in Booth 51715.

CES attendees, press and analysts are invited to meet with Z-Wave leadership within the pavilion to discuss updates to the Z-Wave technology platform, tour the live demo home and check out the newest home products in the ecosystem. Exhibiting members include Jasco, Zooz, Masonite,

Assa Abloy US Smart Residential, Homey, AIR ZONE NORTH AMERICA CORP and Allegion/Schlage. The Z-Wave Pavilion is one of the largest smart home and home security presences at the CES, where the power of interoperability can be witnessed first-hand.

The Z-Wave Experience Demo house, sponsored

by DEN Smart Home, is a live indoor/outdoor interactive smart home and the only connected living experience at CES designed to showcase the extensive choice of compatible smart home tech available to consumers, outfitted with dozens of devices manufactured by brands supporting Z-Wave.

Abbott Honored for i-STAT TBI Plasma Test BOOTH 8606 Abbott has been honored with a CES 2022 Innovation Award in “Health and Wellness” for its i-STAT TBI Plasma, the first rapid handheld traumatic brain injury (TBI) test. i-STAT TBI Plasma helps clinicians assess individuals with suspected mild TBIs, including concussions. The test runs on Abbott’s handheld i-STAT Alinity platform. Tests results are available within 15 minutes after plasma is placed in the test cartridge.

Having a blood test available could help eliminate wait time in the emergen- Abbott’s i-STAT TBI Plasma cy room and could reduce the number of unnecessary CT scans by up to 40 percent. This after a TBI. A negative result can be used to rule out test measures specific proteins present in the blood the need for head CT scan.

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Roland’s GO:MIXER PRO-X audio mixer for smartphones

Roland Updates GO:MIXER Family BOOTH 15300 Ultra-compact and filled with audio connectivity, Roland’s GO:MIXER products allow mobile content creators to capture multiple sound sources with professional quality. The Roland GO:MIXER PRO-X Audio Mixer for Smartphones is the updated version of the leading audio solution for creating music videos, livestreams, and podcasts, with iOS and Android mobile devices, and latest member of the popular GO:MIXER family. It offers a guitar/bass input pad switch and the ability to use a headset mic or inline mic on smartphone earbuds as a sound source.

Today’s smartphones and tablets record great video, but their built-in microphones simply can’t deliver the sound quality needed to create polished productions that grab viewers and keep them engaged. GO:MIXER PRO-X is the ultimate companion for mobile content creation, combining multi-channel mixing, sound monitoring, and more in an affordable, palmsized hardware device that goes everywhere.

GO:MIXER PRO-X is priced at $149.99.

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Knowles Showcases New Voice, Audio Innovations TOSCANA, 3801 Knowles Corporation returns to CES with the latest solutions designed to help leading consumer electronics companies bring new voice and audio innovations to market quickly. At CES 2022, Knowles is celebrating the lifetime milestone of 20 billion SiSonic MEMS microphones shipped into mobile, compute, hearing health, True Wireless Stereo (TWS), automotive and IoT markets.

Knowles is featuring live demos of references designs and development kits featuring its leading MEMS microphones, Balanced Armature drivers, audio edge processors, and algorithm partnerships for a variety of applications including, TWS, wearable, smart home, appliances, and automotive. Among many key demos, Knowles will highlight its CES Innovation Award Honoree, Knowles AISonic DSP (IA8201) running AITransparen-

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BenjiLock Shows New Fingerprint Sport Lock BOOTH 53752 THE Fingerprint Sport Lock is

Knowles Corporation’s AISonic DSP (IA8201)

cy+ algorithm from Chatable to bring a new class of conversational hearing enhancement for TWS. Performing over 100M AI calculations per second on the AISonic DSP, Chatable’s AITransparency+ is the first Conversation Enhancement AI specifically designed and engineered to exploit the unique IA8201 chip processing capabilities battery operated ear devices.

V-MODA Features Hexamove Wireless Earbuds Series BOOTH 15300 V-MODA’s first true wireless earbuds, the Hexamove Series, combine signature sound beloved by DJs, musicians and fans worldwide, with the freedom of limitless movement. Hexamove features extensively researched ergonomics and a stylish design made for impeccable sound quality thanks to 6mm drivers, which deliver powerful bass, vibrant mids and pristine highs with a barelythere look and feel. Both models (Pro and Lite) offer six hours of playback on a single charge and 18 more hours with the charging carry case.

Hexamove Lite comes in three striking colors

BenjiLock’s Fingerprint Sport Lock

with a slim, lightweight design and BLISS (Bass Level Isolating Soft Silicone) fittings in three sizes offering all-day ergonomic comfort and superior sound isolation.

Hexamove Pro comes with six different options of fitting and customization with a combination of fins, ear hooks and BLISS in-ear fittings in three different sizes. It also works with the V-MODA app, allowing users to customize their audio experience via the EQ Tool.

Available now, Hexamove Lite earbuds are priced at $129.99, Hexamove Pro at $169.99.

BenjiLock’s latest padlock innovation aimed at the fitness and health enthusiast with a touch of fashion to unlock your style. Crafted with premium materials, innovative new design and extremely lightweight, this padlock is the next generation for personal fitness security on the go.

The padlock also brings the latest accessibility and technology to help those with hearing and visual impairments to unlock their belongings. This small and versatile lock never needs you to remember a combination or to fumble for a key. The perfect add-on for the fitness enthusiast, school locker, health and gym club, sports bag, or even a cabinet in your home.

The BenjiLock Fingerprint Sport Lock and Robbie Cabral’s innovations is launching at CES 2022 alongside Shark Tank investor Kevin O’Leary and Hampton Products International at Booth 53732.

V-MODA’s Hexamove Series

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

Abode Launches Abode Cam 2 Security Camera At CES 2022, Abode, a leader in DIY smart home security systems, is showcasing the Abode Cam 2.

This ultra-affordable, compact smart home security camera is designed with features and versatility customers need to safeguard and monitor their home from the inside and out.

Capable of being deployed as a camera-only solution or as a component of a full Abode smart security system, users can view live video, receive motion alerts, and record to the cloud with

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an Abode Standard or Pro plan. For existing customers, Abode Cam 2 seamlessly integrates with Abode smart security systems and will auto-populate video clips into the timeline. This security camera is the ideal choice for standalone or multicamera setups for surveillance and does not require a gateway. Built to take full advantage of robust video performance specifications, the camera supports Smart Detect, a new feature that notifies users if a person is detected on any Abode Cam-

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Abode’s Cam 2 compact smart home security camera

era and adds a short video clip to user timelines for review. Package and pet detection are examples of additions expected to be made to Smart Detect in 2022.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

NextGen TV Abounds at CES BOOTH GL-13 NextGen TV is a new broadcast technology standard (ATSC 3.0) and is the first major overhaul to the Advanced Television Systems Committee’s standard for receiving over-the-air signals since the group first introduced ATSC 1.0 in 1996. It enables television stations to better personalize broadcasts with information and interactive features, making the content more relevant and engaging for viewers. Now broadcasting in more than 40 markets, NextGen TV is expected to reach 75 percent of U.S. households by summer of 2022.

CES 2022 attendees can find and engage with

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NextGen TV at the Advanced Television Systems Committee Booth, GL-13. Also for CES attendees: a scavenger hunt in which they are encouraged to find NextGen TVs in each of the CES exhibits. One lucky player will win a television equipped with NextGen TV capabilities.

NextGen TV is a feature built into select new TV

models manufactured by LG Electronics, Samsung, and Sony—widely available to consumers and on display at CES in their respective brand booths.

Dolby’s AC-4 audio codec is integrated with the new standard, offering consumers an incredible audio experience the moment a television receives a NextGen TV signal.

As consumers are purchasing approximately 10,000 NextGen TV sets per day, this unprecedented rate of growth underscores the path towards ubiquitous inclusion and an expanding roster of television manufacturers within the next five years.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

Mitsubishi Electric Shows PureRide Touchless Control BOOTH 4425 Evolving societal needs and challenges have changed the way we interact with offices, residences, hotels, malls and other facilities—and the way we move within these spaces is no exception.

But even in the most unprecedented times, vertical transportation remains essential for multi-story buildings.

With sleek and sophisticated touchless interfaces, and an intuitive smartphone application, Mitsubishi Electric’s PureRide Touchless Control suite of solutions helps customers improve the usabili-

ty and convenience of elevators and escalators as society creates a more comfortable, resilient, and responsive built environment. PureRide Touchless Control is a CES 2022 Innovation Awards Honoree in the Smart Cities category.

This simple, no-touch product allows users to call an elevator and designate a destination floor by placing a hand or finger over a sensor. A LED “halo” centralizes the sensor’s target and provides user feedback regarding their finger or hand position. The fixture light illuminates to indicate the

Bird Buddy Takes Wing With Innovation Award Bird Buddy has been named a CES 2022 Innovation Awards Honoree in three categories: Smart Home, Digital Imaging and Photography, and Software and Mobile. Bird Buddy is a smart bird feeder that notifies users whenever a bird stops by, sending a notification via the Bird Buddy app.

Bird Buddy’s built-in technology allows users to capture beautiful photos and video clips of the bird while the app gamifies the experience by recognizing birds, currently over 1000 species, and organizing them in a “Pokémon GO like” collection.

The feeder unit also notifies users when bird seed levels are running low, is Wi-Fi enabled and has an optional solar panel. Users can also switch between units and streams, sharing their photos and videos with other users.

Bird Buddy’s three co-founders—Ziga Vrtacic, Franci Zidar and Kyle Buzzard—are passionate

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call input has been registered. Designed for both new installations and retrofit, this system can be quickly installed with no disruption to existing wall finishes or need for additional conduit.

The convenient and intuitive Smartphone Elevator Call System works with destination dispatch systems and buildings’ access control systems to allow passengers to summon a car from their phone while inside the building. The app displays the assigned elevator and its current status and then sends an alert to the passenger as the car approaches. This results in less crowded waiting areas and improved rider comfort.

JBL Issues Quantum 610 Wireless Gaming Headset HARMAN, A SAMSUNG COMPANY (ARIA, SANDS & NORTH HALL LVCC) The JBL Quantum 610 Wireless is

Bird Buddy’s smart bird feeder

about using technology, great design and user experiences to reconnect people with nature.

an over-ear performance gaming headset with surround sound and game-chat balance dial.

Designed for total immersion, JBL QuantumSOUND Signature gives a true audio advantage in battle. An ergonomic design with ventilated headband, premium leather-wrapped, and memory foam ear cushions for even the longest gaming sessions.

Dominate opponents and gain a clear audio advantage with JBL Quantum 610 Wireless headset, a CES 2022 Innovations Awards Honoree in the Headphones & Personal Audio category.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

Eve Systems Launches Outdoor Secure Floodlight Cam NexiGo’s Air T2 earbuds

NexiGo Features ‘Ultimate Portability’ Air T2 Earbuds BOOTH 17259 Designed for ultimate portability, the NexiGo Air T2 is the thinnest Bluetooth headset available, according to the company. The charging case is made of an aviation grade aluminum alloy for maximum durability and lightness and each earbud weighs in at only 3.2 grams. With an advanced Qualcomm QCC3040 chip and supporting aptX decoding technology, the NexiGo Air T2 wireless earbuds allow you to enjoy the highest quality sound possible from a Bluetooth headset. Advanced Bluetooth 5.2 technology provides ultra-fast pairing and a more stable connection. Remove them from the charging case for immediate pairing.

With cVc 8.0 noise reduction technology, users get crystal clear calls without any disruption using the dual microphones in each earbud.

The NexiGo Air T2 Bluetooth earbuds can last up to seven hours with just a single charge. The IPX5 waterproof technology protects the earbuds from water and sweat, allowing users to enjoy music even in the rain or during a hard workout.

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Eve Systems is showcasing its Eve Outdoor Cam secure floodlight camera, which will be available from Eve, Apple and Amazon on March 22, 2022. Pricing is unavailable at present.

Keep a close eye on your property around the clock. Automatically turn on the floodlight when motion is detected. Or control it manually by tapping the rich notifications that appear on your iPhone when something is up.

And, most importantly, protect the privacy of your personal space in the process: Eve Outdoor Cam is designed exclusively for Apple HomeKit Secure Video, built from the ground up to keep your data secure. No matter where you are, you get direct and fully encrypted access to Eve Outdoor Cam thanks to your home hub (Apple TV or HomePod). Live images never reach the cloud, not even iCloud. Eve Outdoor Cam will record every motion automatically or distinguish between people, vehicles, pets or packages. Recordings are

Eve Systems’ Eve Outdoor Cam secure floodlight camera

stored securely and fully encr y pted in your iCloud.

No matter how you use Eve Outdoor Cam, you decide when it should be on and how it should operate. Set Eve Outdoor Cam to automatically deactivate when everyone is home, for example. And control when you want to receive notifications—every time motion occurs or only when people, pets or vehicles are detected.

Digi International Issues New 5G Cellular Router BOOTH 9971 A CES 2022 Innovations Awards Honoree in the Smart Cities category, Digi International’s Digi TX64 is a high-performance, high-reliability 5G router for complex mobile deployments including transit and transportation Digi International’s systems. Digi TX64 is built to handle the physical demands of Digi TX64 5G advanced mobile environments, such as rail systems, including temperature cellular router extremes and fluctuating power. With its two cellular modules and two Wi-Fi radios, the Digi TX64 can support two separate cellular connections simultaneously and is also suitable for fixed wireless deployments that require redundant connections for load balancing and other purposes. This router is ideal for smart cities looking to upgrade their transit to be more intelligent and connected.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

Echo, SimLeader Partner To Distribute Simulation Tech to Healthcare Industry BOOTH 8367 Echo Healthcare is at CES 2022 in the wake of signing a partnership agreement with SimLeader to distribute cutting edge simulation technology into the healthcare industry.

SimLeader’s ERBoxSim advanced paramedic training solution is a simulator combined with software that grants an immersive experience for emergency medical training and paramedic training. The exclusive motion system will accurately reproduce the actual sensation of being in an ambulance in multiple scenarios. ERBoxSim technology provides a

safe virtual training environment that allows teams to prepare for the unpredictable and properly evaluate their limitations and capacities under stress.

Said Echo Healthcare CEO Kevin King: “I am a former paramedic, and it blows me away to see training tools like ERBoxSim that are so incredibly realistic. Practice does not always mean perfect, but perfect practice does and SimLeader provides the tools to achieve perfect practice. We believe this partnership will save many lives by training future paramedics as realistically as possible.”

SimLeader’s ERBoxSim is a simulator combined with software that grants an immersive experience for emergency medical training and paramedic training

BODY SCAN The first connected at-home health station

Experience Body Scan at Booth #8635, North Hall, LVCC

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

Masonite Unveils M-Pwr Smart Doors

Xperi’s DTS Play-Fi Home Theater

Xperi Brings Wireless Sound to The Masses PARK MGM, MMC 1 Xperi’s DTS Play-Fi Home Theater, a CES 2022 Innovations Awards Honoree in the Software & Mobile Apps category, is bringing wireless surround sound to the masses. Working over industry-standard Wi-Fi, the unique Play-Fi Home Theater adds wireless surround sound to TVs without additional hardware costs meaning: no wires, no dongles and no addon boxes. Using the TV’s built-in Wi-Fi and the users’ existing wireless network, anyone can enjoy an incredible sound experience without the clutter of speaker wires or cables.

Play-Fi Home Theater works with a product ecosystem of 30-plus brands, including soundbars, speakers, subwoofers and receivers to support a variety of surround configurations at different price and performance levels.

BOOTH 51715 At CES 2022, Masonite is introducing M-Pwr Smart Doors, the first residential exterior doors to integrate power, lights, a Ring Video doorbell, and a Yale Home smart lock into the door system, according to the company. The intelligent design of the doors is incorporated into premium fiberglass doors that are available in a variety of styles, colors and finishes, including multiple glass options.

Masonite M-Pwr Smart Doors employ patent-pending, Underwriters Laboratories (UL) cer- Masonite’s M-Pwr Smart Door integrates power, tified technology to connect lights, a Ring Video doorbell and a Yale Home smart residential exterior doors to a lock into the door system home’s electrical system and wireless internet network. To ensure that the doors are “always on” in the event of a power outage, an emergency backup battery can sustain system power up to 24 hours when fully charged.

The M-Pwr smartphone app enables homeowners to remotely program and control the built-in motion-activated LED lighting as well as confirm whether the door is open or closed at any time.

solos smartglasses Launches in U.S. Market

solos smartglasses AirGo2, a CES 2022 Innovation Awards Honoree

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solos smartglasses has been named a CES 2022 Innovation Awards Honoree for its AirGo2 sunglasses.

A parent company under the Kopin Corporation (a top 15 nanotechnology company), solos has officially launched in the U.S. market. Dedicated to bringing the most advanced audio technology to the masses, this 2-in-1 solution takes a humanfirst approach to ensure a seamless digital experience to assist in people’s everyday lives. solos offers a wide variety of smartglasses featuring the latest technology, like Whisper Audio Technology, pro-

viding noise-exclusion and a patent-pending Legostyle modular design. With solos smartglasses, users have the ability to listen to music with surround-sound audio quality for up to 11 hours, take calls for up to eight hours, and access voice assistants like Google Assistant and Siri. solos, a top 15 nanotechnology company, is dedicated to inventing the world’s most advanced smartglasses technology with a human-first approach. solos’s guiding principle is to satisfy the needs of all people, bringing technological advances to everyday life.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

North America Tablet Sales Surge for TCL BOOTH 12000 TCL Communication recorded a strong third quarter with steady growth in both smartphone and tablet markets, according to the latest IDC Quarterly Mobile Phone Tracker, Q3 2021. TCL forecasts its recently launched TAB Pro 5G in the United States will drive more sales and growth in the next quarter. In addition, the company will have multiple new tablets and 5G smartphones at CES 2022.

TCL’s smartphone shipments increased in North America in the third quarter, bringing the company’s regional ranking to fourth place. In Canada, TCL moved up to the Top 3 with a YoY shipment volume increase of 12.3 percent and YoY sales revenue increase of 180.9 percent.

Said Aaron Zhang, Chief Executive Officer at TCL Communication: “We have invested more than one billion USD in R&D, including the creation of

TCL Communication’s TAB Pro 5G tablet

dedicated 5G labs. Through partnerships with more than 80 carriers in 160 countries, TCL is delivering on its mission to provide lightning fast, affordable yet powerful and reliable 5G for everyone to enjoy a smarter home and life.”

John Deere Honored for See & Spray robot CP-14, LVCC A CES 2022 Innovation Awards Best of In novat ion Robotics Honoree in the Vehicle Intelligence & Transportation category, John Deere’s See & Spray is a tech nolog ic ally advanced, huge robot for the agriculture industry that leverages computer vision and machine John Deere’s See & Spray robot at work learning to detect the difference between plants and weeds, and precisely spray herbicide only on the weeds.

This groundbreaking plant-level management technology gives a machine the gift of vision and reduces the use of herbicide by up to 80 percent, benefiting the farmer, the surrounding community and the environment. This approach of technology is unprecedented in both the technology and agriculture industries, according to the company,

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

GENERAL SOUND, BOOTH 11792 In its 42nd year in business, General Sound continues to expand its line of products under its brands Dolphin Audio and Audiobox, including Pro DJ speakers, portable party Bluetooth speakers, personal radio, audio/video and accessories. At CES 2022 General Sound is spotlighting Dolphin’s PH-101 Retro Record Player with Bluetooth speaker.

Features include: turntable accommodates 33/45/78 RPM records; built-in speaker offers USB/SD, mp3, Aux and Bluetooth input functions; an auxiliary output speaker to connect external speakers; dual 2.5-inch full-range drivers; power output of 6W RMS Watts; piano black colo. Accessories include an AC adapter.

CLROBUR Honored for 3D UAM/UTM GCP BOOTH 63502, SANDS CLROBUR, a member of Born2Global Centre, is a CES 2022 Innovation Awards Honoree for its DROW (DROWay), a 3D map-based urban air traffic management (UATM) technology, in the category of autonomous flight ground control platform (GCP) for urban air mobility (UAM). DROW, a platform equipped with diverse telecommunications protocols, is applicable to many different kinds of drones, and was developed by CLROBUR using cloud-based AI technology. By offering services related to urban traffic management (UTM)—a web-based 3D/4D GCP—CLROBUR is establishing a next-generation platform in which an infinite number of autonomous flights can be integrated and controlled.

Furthermore, CLROBUR has provided its AI-integrated ground control platform technology to Doosan Mobility Innovation (DMI), which is using it for drone control with hydrogen-powered drones.

DROW has also been proven to have great potential for military applications.

The use of military drones armed with mini-missiles is expected to increase the combat power of ground troops and protect military personnel from harm. In May 2020, the company qualified to be a supplier for the U.S. Federal Government and United States Forces Korea.

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Canon Offers a New Lens on Virtual Reality BOOTH 15086 Canon U.S.A. is introducing its first product designed to empower the next generation of immersive storytellers. A CES 2022 Innovations Award Honoree, the new RF5.2mm F2.8 L Dual Fisheye lens brings stereoscopic 3D virtual reality (VR) capture to the EOS R5 camera as part of the EOS VR System, which also includes a future firmware update for the EOS R5 camera to support use of this lens with new VR shooting specific functions, as well as new upcoming Canon EOS VR software solutions for conversion and processing.

Canon’s RF5.2mm F2.8 In order to truly experience the captured content by this sysL Dual Fisheye lens with EOS R5 tem in its truest form, a compatible VR headset is recommended for use, such as the Oculus Quest 2, allowing the viewer to immerse themselves in the content by simply moving their head to provide a vivid, incredibly wide view.

The RF5.2mm F2.8 L Dual Fisheye features high-quality L-series optics engineered with an interpupillary distance of 60mm for delivery of 3D imagery in VR with natural parallax closely resembling human vision when viewed through a compatible headset. With subwavelength coating technology offering impressive flare control in backlit conditions, VR creators can have freedom to shoot regardless the time of day, or position of the sun.

The Canon RF5.2mm F2.8 L Dual Fisheye lens was scheduled to be available in late December 2021 for an estimated retail price of $1,999.00. In addition to the lens, both of Canon’s EOS VR Software solutions (EOS VR Utility and the EOS VR Plug-in for Adobe Premiere Pro) were scheduled to be available in late December 2021. Both software solutions will be available as a paid subscription-based model.

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OFFICIAL

A SPECIAL SUPPLEMENT TO

CES 2022 DAILY ®

An Energized Future at CES I am thrilled to back in Las Vegas for CES 2022, the global stage for innovation. We are back in-person and digitally so global audiences can visit with major brands and startups, as well as hear from tech leaders and industry advocates.

The importance of in-person events has been reinforced during the pandemic. Although technology is valuable in bringing us together while in remote locations, we miss seeing each other and there is nothing quite like the power of meeting in person.

CES is about growing business, discovering new opportunities and forging relationships with partners, investors, customers and media.

The innovations at CES will shape 2022 and beyond. The entire tech ecosystem is represented on the show floor. See transformative tech including 5G, artificial intelligence (AI), augmented reality/virtual reality/mixed reality/extended reality (AR, VR, MR, XR), NEXTGEN TV, smart home, smart cities, sports tech, digital health, intelligent robotics, vehicle tech and so much more.

Non-traditional companies also use the CES platform to connect with the global tech community and this year we will see advances in food tech, non-fungible tokens (NFTs) and cryptocurrencies (digital assets), and even space tech. We’ll also see the foundational technologies that are being used to build the metaverse(s) that will provide immersive experiences that blend the virtual world with the physical world.

Advertising, Best Buy, NBCUniversal, Salesforce and T-Mobile – just to name a few.

The tech industry is helping global citizens stay connected, informed, educated and healthy. According to CTA’s Annual Consumer Technology Holiday Purchase Patterns study, tech spending on products and services during the 2021 holiday season (October-December) reached $142.5 billion.

Tech companies are making the world a better place – both during the pandemic and beyond. Our industry is rising to the challenge to solve the world’s biggest problems – sustainability, accessibility, equity and other critical issues and I am proud to be a part of it.

We are thrilled you are here with us. Get ready to see the future of tech – we promise CES 2022 will be an exceptional experience.

Sincerely,

Gary Shapiro President and CEO Consumer Technology Association (CTA)®

And while you are at CES, visit C Space at the ARIA. This special area brings together the entire marketing, advertising, media and entertainment communities to discuss important issues and explore what’s coming next. CES 2022 will feature one of the largest C Space events to date with exhibitors like Amazon

Visit CES.tech for the latest information.

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OFFICIAL

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Health Tech at CES The pandemic sped the adoption of health and wellness technologies and services. The Health and Wellness category will have a strong presence at CES 2022 with remote patient diagnostics and monitoring, digital therapeutics, mental health, wearables, and telehealth on display in the North Hall. Exhibitors like Abbott, AT&T Business, Omron Healthcare, Sleep Number and Revival Health, will showcase the latest advances.

Innovation Alliance, Humana, Humetrix, Included Health (formerly Doctor On Demand), Kinsa Health, Microsoft, Northwell Health, Philips, ResMed, Roche Diabetes Care, SSM Health, UCHealth and Xealth.

Tech driven home fitness has soared in popularity as people embrace the convenience of working out at home. Roughly 1.5 million units of connected exercise equipment were shipped in 2020, and in 2021 the devices will cross two million (a 43% rise) and earn $3.9 billion (a 40% increase), according to CTA Market Research.

Shipments of connected health monitoring devices such as smart thermometers, pulse oximeters and blood pressure monitors will grow to 13 million units (up 23%) and earn $740 million in revenue (a 17% increase). The total revenue of health and fitness tech will reach $13 billion in 2021, a 12% growth over last year.

Smartwatches will grow 8% in unit shipments, driven by techsavvy consumers.

While the pandemic demonstrated the value of innovative tech during the crisis, it also exposed weaknesses in the health care system including disorganized health data, fragile supply chains, inequitable care and outdated health-related laws. To address these issues, CTA brought together technology companies, health systems, medical device manufacturers, insurance providers, public policy organizations and medical societies to propose policy recommendations to promote technology to better prepare for future health crises and advance health equity.

Public Health Tech Initiative (PHTI)

The Health Equity and Access Leadership Coalition (HEAL) HEAL is a collaboration of nearly 35 organizations spanning the health ecosystem led by CTA and the Connected Health Initiative.

The group includes organizations like Anthem, Fitbit (a Google company), Omron Healthcare, Philips, ResMed, the University of Mississippi Medical Center and Validic that analyzed how digital health can play a more significant role in mitigating health disparities.

The HEAL Coalition’s white paper, Advancing Health Equity Through Technology, published in November 2021, examines the impact low digital Advancing Health literacy has on health outcomes and Equity Through how lack of broadband access affects Technology digital health adoption. Some of the Coalition’s recommendations include encouraging the development of digital hubs to train, educate, and support patients and providers, and supporting a coherent expansion of broadband coverage to ensure connectivity reaches rural and underserved areas.

November 2021

The PHTI examines how health technology can better respond to future public health emergencies – as it relates to resources, strengthening public health systems, capacity, communication and resilience. The PHTI’s white paper, Public Health Tech Initiative: Using Health Technology to Respond to Public Health Emergencies, was published in November 2021. It looks at lessons learned from the pandemic and recommends steps governments and industry can take to improve planning, response, coordination and remediation to deal with future public health crises.

CTA members as well as nonmembers participated including AHIP, American College of Cardiology, Brookings, Health

Produced in partnership with:

What’s Next?

CTA and its Health Division will continue to work to advance consumer-based, technology-enabled health solutions to address issues such as public health and health equity, and deliver better health outcomes while reducing health care costs.

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5G Leads Mobile Connectivity From telemedicine to tele-education, smart cities and entertainment, 5G is accelerating innovation. CES 2022 is the global hub for 5G, bringing the connected tech ecosystem together to reshape the digital future.

connected sensors, displays and computing platforms.” Similarly, a factory “could have thousands of sensors on its production lines, monitoring processes in real time, which would also boost safety,” Koenig adds.

With transformative tech pushing toward a connected world dependent on network capacity, mobile carriers are responding with ultra-fast, powerful 5G networks built to improve efficiency and empower user experiences. Enthusiasm around 5G is based on its advanced proficiencies, high speed, increased bandwidth and low latency. These capabilities will inspire the creation of immense internet of things (IoT) devices from smartphones to advances in health care to even more complex solutions such as augmented and virtual reality (AR/VR) and mixed reality (MR) that require significant computing capabilities on the edge of the network.

5G will allow cars and driverless vehicles to interact with other cars and the infrastructure surrounding them using vehicle-toeverything (V2X) technology to allow each to communicate with the traffic system. To accomplish this, extremely low latencies or time delays are required. The vehicles need to exchange information almost instantly and 5G offers sub-one-millisecond latency.

5G will enable $12 trillion of global economic activity in 2035, generating 22.3 million jobs in the 5G global value chain alone, according to CTA Market Research. CTA expects unit shipments for 5G handsets to reach almost 15 million units this year, which is an 800% increase from 2019. By 2022, 77% of smartphones shipping in the U.S. will be 5G-enabled, according to CTA. The biggest change 5G may bring is in AR and VR. As phones transform into devices meant to be used with VR headsets, the very low latency and high speeds of 5G will deliver an augmented world with an abundance of information coming from the internet. The small cell aspects of 5G may help with in-building coverage, as home routers also become cell sites.

“5G will be the connectivity standard,” says Steve Koenig vice president, CTA market research. Although smartphone voice and data services for consumers will be at the vanguard for residential 5G broadband, Koenig envisions “in five years we’ll have a robust landscape of industrial IoT applications across the economy powered by 5G in every conceivable economic sector.”

Koenig foresees massive 5G private networks for hospitals, campuses, factories and other institutional users. By 2027, he predicts revenues from business and institutional 5G customers will outstrip the consumer side. He foresees “a myriad of

CTA Research The CTA Industry Sector Forecast: Mobile and Wireless 2019-2024 provides analysis on the growth drivers, consumer behavior and technologies shaping the future of this sector.

Impact of 5G and IoT on Health Care and Accessibility A collaboration between CTA’s Wireless Division, Health Division and the CTA Foundation, this white paper explores the potential of connectivity to enhance consumers’ lives and improve public health outcomes.

5G Open Innovation Lab Among the resources for 5G development is the “5G Open Innovation Lab” (5GOILab), a global innovation ecosystem for corporations, academia and government established in Seattle. With about a dozen corporate partners like Dell, Ericsson, Intel, Microsoft and T-Mobile, the group seeks to support startup and early-stage ventures as they develop 5G projects. Its initial target industries are energy, healthcare, manufacturing, transportation/logistics, agriculture, media/entertainment, retail and space/satellite.

Last February, the Lab launched its first 5G application development field lab for the agricultural industry.

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Highlighting NFTs at C Space Some of the NFT Exhibitors at CES 2022 • Atomic Form: A new exhibitor at CES, this company makes hardware and software for NFTs and Web3 media.

At CES 2022, the company will exhibit its 27-inch 4K LCD “Atomic Form Wave” that lets customers control how their crypto art is displayed.

As the home for the advertising, entertainment and content community at CES, C Space is where the world’s leading brands, advertisers, media platforms and content creators meet to make deals and showcase tech shaping the industry. At CES 2022, a new category, NFTs (non-fungible tokens), will also be part of C Space.

The area will feature the growing digital assets industry, with a focus on NFTs, initial coin offerings (ICOs) and other blockchainbased technologies.

• Autograph: Co-founded by Tom Brady. Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment, and culture to create unique digital collections and experiences.

NFTs are a fancy way of saying that something is unique and cannot easily be replaced by another substitute. For instance, one unit of Bitcoin or Ethereum essentially is the same as another. But a non-fungible item such as a unique photo or video is a one-of-akind item. Several popular forms of NFTs include digital art pieces, historical video moments and even history-making social network posts. Now seen as coveted digital collector’s items, some collectibles can even command seven-figure purchase prices.

The goal at CES is to bring studios, entertainment companies, networks, blockchain and other technology companies together to explore opportunities with NFTs.

• FTX: A Bahamian-based cryptocurrency exchange platform that allows users to trade cryptocurrencies.

NFTs have ballooned to become a $2.5 billion market. These digital collectibles – which turn intellectutal property assets into virtual forms of memorabilia – effectively pair the monetary concept of fungibility with the shared ledgering of cryptocurrency, allowing collectors to certify high-tech assets as unique. Public interest continues to grow in these virtual keepsakes.

NFT Conference Sessions at CES 2022 How Technology Finally Disrupted the Art Market 10-10:40 AM, Jan. 5, ARIA, Orovada 5 NFT, WTF?!?!

9-9:40 AM, Jan. 5, ARIA, Orovada 5

• Blockparty: An NFT marketplace and storefront platform, for creators and brands.

• Infinite Objects: A new exhibitor at CES, the company is redefining how video is monetized, collected and experienced with their displays called Video Prints that are physical design objects for enjoying NFTs, personal moments, entertainment or art.

• Netgear: Its “Meural Canvas” project includes NFT crypto-art displays, large digital frames up to 27-inches.

It has bundled NFT graphics from Async, an NFT creator/ distributor. Netgear sells a subscription option enabling customers to display images from a library of 30,000 art works. Async offers a programmable NFT feed for Meural customers.

• SDK Co: it has developed NFTs for Authentic Brands Group LLC, that creates storytelling and immersive experiences for more than 30 brands in entertainment, sports and lifestyle. These include Elvis, Marilyn and Shaq plus fashion, luxe and active outdoor offerings.

Clearly, the lucrative wave for NFTs is just beginning and CES is the place to learn about them.

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Food Tech Innovation

Agriculture (CEA), which seeks to streamline feed for cattle while reducing carbon emissions and minimizing waste with less water use. Grov Technologies, a CES 2022 exhibitor that specializes in CEA uses a combination of engineering, plant science and computer-aided environmental control technologies. It is seeking to optimize plant growth and quality, as well as overall agricultural production efficiency.

Food Tech Exhibitors at CES 2022

At CES 2022, food tech is a breakthrough category, with spotlights on agriculture, ingredient innovation, meal kits and deliveries, nutrition, plant-based proteins, traceability, sustainability and vertical farming. It’s expected that food technology’s market share will exceed $342 billion by 2027, as the demand increases for access to cheaper, healthier and safer food products.

CES has dedicated more space to the food tech category since the world’s first robotic kitchen debuted at CES 2021. Created

by Moley Robotics in the U.K., the system featured a robot that helps prepare meals at the touch of a button within a luxury kitchen environment. And founded in 2020, first-time exhibitor and startup, Beyond Honeycomb, has an AI-driven robot that will replicate any recipe. The goal was to create an AI-powered fastcasual platform where diners can experience the world’s gourmet dishes at an affordable price.

Plant-based “meats,” AI-powered grocery experiences, 3D printed food, ghost kitchens and smarter delivery apps are all reshaping the food industry. In fact, there is no bigger industry on the planet than food and the businesses that surround it. In 2020, more than $17 billion was invested in food tech solutions, according to FoodTech Data Navigator.

Substitutes for Meat Impossible Foods, an exhibitor at CES 2022 and game changer in the plant-based meat category thanks to its Impossible Burger, is accelerating its next-generation product development, including plant-based substitutes for steak, seafood, chicken, milk and eggs.

Impossible Foods is valued at more than $4 billion, with animalfree meat substitutes available at major chains including Burger King and Starbucks.

Disrupting Food Production Another food technology disrupter is Controlled Environmental

Apex Order Pickup Solutions Bear Robotics Beyond Honeycomb Gastrofy Grov

Impossible Foods John Deere Nature’s Fynd Yo-Kai Express

Grov Technologies has created its largest controlled environmental agricultural, the Olympus Tower Farm, an automated indoor growing system for commercial scale production of fresh animal feed. The goal is to help dairy and beef producers become more sustainable and economically viable. Taking up less than 900 square feet of space, Olympus Tower can produce up to 6000 pounds of sprouted wheat and barley grass per day using less than 5% of water than would normally be necessary. The solution replaces up to 50 acres of traditional farming.

John Deere also focuses on the agricultural aspect using technologies such as GPS, vision, sensors, robotics and machine learning for its precision agriculture, providing software and data-based solutions that work with equipment and analyze outcomes to solve complex problems on the farm. John Deere first exhibited at CES 2019 bringing its connected combine harvester – its “interconnected factory on wheels.” Its automated technology is sure to impress CES attendees.

Food Tech at CES 2022 The CES Food Tech conference, brought to you by The Spoon, examines how food and cooking is being reinvented through innovation and technology.

The Kitchen 2030: How Food and Cooking will Change in the Future The arrival of AI, smart technologies and robotics means how we cook, store food and eat is being transformed.

1-1:40 PM, Jan. 6, The Venetian

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The Smarter Home CTA Market Research • For the fourth straight year, smart speakers lead the smart home category – 41% of homes now own a smart speaker, and 23% plan to buy one in the next year.

• Smart appliances and smart doorbells (both at 26%) are the second-most frequently owned smart home tech.

With consumers spending more time at home during the pandemic, innovation in smart home technology has soared with surges in smart displays, smart doorbells, smart appliances and smart speakers. Companies like AARP, Kohler, Lutron, Moen, Ooma, Ring, simplehuman and TOTO located in the Venetian Expo, will showcase why CES is the best place to experience the technologies and solutions in the smart home sector.

Smart home products such as connected thermostats, networkconnected security cameras, digital assistants and lighting including Wi-Fi-connected light bulbs, allow users control over their homes’ systems and appliances. The ability to control lights or the lock on the front door via a smartphone provides convenience to users but only scratches the surface of what these always-on, always-connected, sensor-laded products can do. The true value of the smart home is not the ability to control devices via a mobile app or voice, but rather how that control is being guided and augmented by data from other connected devices and applications in the home.

The connected home enjoys a symbiotic relationship with smart speakers and digital assistants. Digital assistants act as virtual command centers for smart home products. Consumers now want their devices to work with contextual relevance and a degree of independence, thereby alleviating the chore of programming each movement from their devices. More broadly, innovations in product interoperability, device intelligence, and humanmachine interfaces will define the next era of smart home devices.

Smart home systems, with their extensive automation, sensing and remote-control capabilities also offer many environmental benefits with healthy home technologies such as air purifiers.

At CES: Building a Resilient Smart Home Learn about the latest trends around smart energy solutions that are making homes safer and more sustainable.

10-10:40 AM, Jan. 7, Venetian Expo, Level 4, Lando 4304

Source: CTA Tech Spending Trends Release, June 2021

The Intelligent Kitchen While smart kitchen products like lighting, remote timing and control of appliances via Google Assistant or Amazon Alexa-voice activated features exist already – staying-athome during the pandemic increased the focus on how to make kitchens more functional. The key element involves integration. Thanks to technologies such as automation, artificial intelligence and IoT, that can be remotely controlled through an app, the smart kitchen is flourishing.

CTA projects that smart home appliance revenue will reach $7 billion in 2021, and $8.4 billion by 2024. And nearly 9.1 million smart appliances will ship in the U.S. this year, expected to jump to 11.4 million by 2024, CTA says. A panoply of smart kitchen devices was introduced at CES last year including: • ColdSnap from Sigma Phase is a smart ice cream maker with prepackaged pods that deliver ice cream and smoothies in seconds. The individual servings are flash frozen and dispensed. ColdSnap, also was a CES 2021 Innovations finalist.

• Moley Robotics’ dexterous robot prepares freshly cooked meals with the skill of a master chef. The robot reliably reproduces the movements of human hands and can retrieve ingredients from the smart fridge, adjust oven temperatures, plate up and clean up after itself.

• Oliver from Else Labs, a single pot cooking robot dispenses fresh ingredients to automate the cooking process with the help of temperature sensing and machine vision capabilities for unattended stovetop cooking.

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The Future of Mobility The vehicle tech category will be on display in the new West Hall at CES 2022. From self-driving and electric vehicles to Mobility as a Service (MAAS) and C-V2X communications, the ecosystem of manufacturers, suppliers, original equipment manufacturers, aftermarket businesses, and software and chip developers will show the latest advances in vehicle tech.

For example, see autonomous vehicles that can relieve traffic congestion, support ridesharing, lower pollution levels and make driving safer. Although it’s hard to predict when mass deployment of self-driving vehicles will occur, many are now being tested on public roads. During the pandemic new applications like deliveries of groceries and medicines to consumers were delivered by selfdriving vehicles. To help educate the public about self-driving cars, CTA is working with Partners for Automated Vehicle Education (PAVE), a non-profit organization backed by the automotive and technology industries that was launched at CES 2019.

What’s more, electrification of vehicles, represented by plug-in, electric vehicles (EVs) are a big trend demonstrated by GM and Tesla. Globally, many vehicle OEMs have announced plans to produce more EVs in the future. New technologies that sense and analyze data to help solve problems will enable EVs to provide clean transportation for personal vehicles. Building all-electric vehicles with self-driving capabilities integrated from the start, rather than through retrofits, is the safest, most efficient way to unlock the tremendous potential and societal benefits of self-driving cars.

But vehicle tech encompasses more than just cars. Anything that moves can integrate tech like autonomous software, internet connectivity and artificial intelligence. Advanced Driver Assistance Systems (ADAS) safety features are now more common on new vehicles through features like collision warning/ avoidance, active lane keeping and adaptive cruise control. Flying cars or eVTOLs (Electric Vertical Take-Off and Landing) look to augment existing MaaS business models by incorporating shortrange flights to address medium-range transportation needs.

Uber Elevate (operating between Manhattan and JFK) is one example of this trend.

Self-Driving Tech at CES 2022 The Autonomous Challenge @ CES, a first-of-its-kind for autonomous racing, will take place at the Las Vegas Motor Speedway on Friday, Jan. 7, 2022.

CES 2022 GM, Hyundai, GM, Hyundai, Vehicle tech is experiencing record growth at CES with over 200 companies onsite. Vehicle tech exhibitors including Bridgestone, Daimler AG, GM, Hyundai Motor Company, Valeo as well as first time exhibitors: VinFast (Vietnam’s first car company) and Waymo. Electric vehicle exhibitors including Daimler AG, FCA, Fisker, GM, Hyundai, TuSimple and new exhibitors Independent Electric Vehicle and TOGG.

CTA Market Research • Two-thirds (66%) of consumers expressed interest in replacing their current car with a self-driving vehicle.

• On average, nine in ten (89%) U.S. adults are aware of driver-assist technologies. Although the percentage of U.S. adults who have used driver-assist technologies varies, roughly four in five (83%) users are satisfied with each of the technologies used.

• Experience test-riding a self-driving vehicle increased 120% from 2018 to 11% of U.S. adults.

Source: CTA Self-Driving Consumer Sentiment report, Oct. 2021

A Sample of CES Sessions The Connected Car - Here and Now Enabled by technologies like AI and 5G, vehicles are improving safety, predicting behavior and going green.

9-9:40 AM, Jan. 5, LVCC West, W213-215 Great Minds: Future of Autonomous Driving The future of autonomous driving promises safe, reliable transportation for consumer and commercial uses.

1:30-2 PM, Jan. 5, LVCC West, W228-233

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The Next Internet – The Metaverse

companies are building metaverse-style platforms like Second Life developer Linden Lab. Proponents of the metaverse say this is a generational shift in everything from business to entertainment to social interactions.

Standards Make it Happen

The metaverse is an immersive, always-on, virtual environment created by billions of people interacting with it and each other.

These are shared virtual worlds where avatars—digital versions of us— play, socialize and even work together. Its characteristics include unprecedented interoperability and interactivity — users can take their avatars and goods from one place in the metaverse to another – spurred on by virtual reality (VR) and gaming technology.

Many of the building blocks of this virtualized world are already in play with a vast array of devices, systems, services and applications acting in concert. These technologies will be on display at CES 2022.

5G networks will provide the robust connectivity to support the massive MIMO (multiple input, multiple output) requirements of the metaverse. Cloud computing environments are a central component to operating the metaverse as well as edge compute devices including AR/VR hardware, haptic apparel, cameras, and a host of other sensors and input devices. Volumetric video will be a key construct in the metaverse. Volumetric filmmaking combines the artistry of cinema with the interactivity of video games by using advanced algorithms to render interactive threedimensional moving images.

The new meta economy is rooted in blockchain technology.

Consider the momentum of NFTs (non-fungible tokens) which are blockchain-based digital tokens that provide public proof of ownership of a digital asset like art, music or video. They have become popular as artists and industries like professional sports seek to monetize their craft in the digital realm. This leads to cryptocurrency and the emerging sector of decentralized finance (DEFI), which enables peer to peer transactions using digital coinage, side-stepping traditional centralized financial intermediaries. DEFI models are the new cash and the ultimate expression of the digital wallet.

To achieve a metaverse that is open, like the internet, requires standards for how virtual worlds and avatars are going to interact. CTA is developing standards to support the future of content through its XR Committee and the WAVE Project which aims to improve how internetdelivered commercial video is handled on devices and to make it easier for content creators to distribute video to those devices. Get involved at standards.CTA.tech.

CTA Research CTA’s market research shows shipments of XR eyewear (augmented reality (AR) and virtual reality (VR) headsets combined) to the U.S. will more than quadruple from 2021 to 2025. CTA also forecasts that consumer spending on gaming software will grow from $47.6 billion in 2021 to $59 billion in 2025. But the metaverse will be a resource for more than social connections and entertainment. For example, CTA’s XR Enterprise Trends report (October 2021) found companies are using VR initiatives to support training, sales, design, customer engagement and meetings. The research also found that among companies using XR tech in their business, 59% believe it will have a significant impact on their organization over the next five years.

Sessions at CES Beyond Games: The Metaverse 12:30-1:10 PM, Jan. 5, LVCC, West Level 2, W228-233 Learning in a Virtual World 9-9:40 AM, Jan. 5, LVCC, North Level 2, N259 Your Office is in the Metaverse 4-4:40 PM, Jan. 5, LVCC, North Level 2, N259

Meta, the company formerly known as Facebook, has also bet big on the metaverse. While Meta is making large investments, other Visit CES.tech for the latest information.

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Lucrative Space Tech

To The Stars and Back to CES A host of wealthy entrepreneurs involved in space endeavors include Elon Musk’s SpaceX, Richard Branson’s Virgin Galactic, Larry Pages’ Planetary Resources, Mark Cuban’s Relativity Space to Jeff Bezos’ Blue Origin. Add to that list, Sierra Space, (a subsidiary of Sierra Nevada Corporation), that launched in April 2021 and is partnering with Blue Origin. The independent commercial space company has a “space-as-a-service” business model that will leverage cutting-edge technologies, such as Dream Chaser® spaceplanes and expandable LIFE™ habitats. SNC has participated in over 500 missions to space, including 14 missions to Mars.

It also is a first-time exhibitor in the new Space Tech category at CES 2022 and is showcasing its spaceplane in Central Plaza.

Following is an excerpt from CTA’s It Is Innovation (i3) magazine with Eren Ozmen chairwoman, president and owner of SNC.

The space economy is expected to grow to almost $1 trillion over the next few decades, from $340 billion in 2019, says the UBS Chief Investment Office, a research arm of the global financial services firm UBS AG. While much excitement is focused on space travel, there are opportunities in addition to tourism including the deployment of more satellite networks needed to satisfy bandwidth demand by automated cars and other internetconnected things.

There is also the potential for asteroid mining and space-based manufacturing in the future. The UBS report says, “Over the next decade, launch costs are predicted to decline 10-fold. Part of this decline will be driven by the mainstream adoption of reusable rocket technology.” Both SpaceX and Blue Origin are expected to send medium-to-heavy payloads into geostationary orbit with their Falcon 9 and New Shepard reusable rockets, respectively.

Blue Origin’s New Shepard was launched into sub-orbital space in July for a 10-minute flight above Earth, with four passengers aboard. Earlier in the month, Virgin Galactic, and five crew members ventured even higher, to the edge of space, in that company’s own space vessel. Topping those trips, SpaceX in September conducted a mission named Inspiration4 to take a crew of four space tourists higher into actual orbit on its Dragon Capsule spaceship.

The space economy is forecast to soar to $1.4 trillion by 2030 with space mining, manufacturing and tourism off-setting costs.

Space manufacturing could comprise growing human organs or new types of fiber optic cables; space mining on asteroids and the moon could yield valuable metals and rare earth minerals.

Can you talk about your partnership with Blue Origin?

Sierra Space and Blue Origin are principal partners on Orbital Reef and we are very excited to join forces with Jeff Bezos to bring this visionary commercial space station to life. By the end of this decade, Orbital Reef will be the premier space station in lowEarth orbit for commerce, research and tourism. Think of it as a space business park. This orbital destination will be commercially developed, owned and operated. It will bring space within reach for business and travel, creating a new ecosystem.

Our Dream Chaser will provide the transportation, and our LIFE modules will provide the destination on Orbital Reef. Sierra Space will also provide a node that will be used for a variety of exploration and logistics functions on the station, including docking ports to connect visiting vehicles and spacecraft. These elements will make the Orbital Reef accessible and flexible so more people, science and businesses can benefit. Sierra Space and Blue Origin are committed to a long-term vision and equal partnership for low-Earth orbit beyond the Orbital Reef.

Space at CES 2022 Great Minds: The Future of Space Exploration Join the owners of Sierra Nevada Corp. (SNC), Eren and Fatih Ozmen, to learn how their newest company Sierra Space is building a global space economy to benefit humanity.

10-10:30 AM, Jan. 6, LVCC West Level 2, W228-233

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The CTA Foundation Celebrates a Milestone As we enter the 10th year since the CTA Foundation was launched, we celebrate the thousands of lives the programs we support have enhanced. Addressing social isolation is a core issue for the CTA Foundation and the pandemic increased awareness of those who were most vulnerable during COVID-19 – older adults and people with disabilities. As a public charitable foundation affiliated with CTA, the Foundation’s work focuses on convening key stakeholders, championing innovative technology, and strategically funding initiatives that link older adults and people with disabilities to technologies that enhance their lives.

The CTA Foundation highlights the technologies that enable people to lead healthy and thriving lives. Through an extensive network, we bring technology to those most in need – and give people freedom, independence, purpose, and most importantly, vital connections. Since launching in 2012, the CTA Foundation has provided over $5.8 million in grants to nonprofit organizations serving communities across the country. The CTA Foundation supports groups and individuals through activities including: • C onvening Thought Leaders Around Accessibility The CTA Foundation publishes articles, participates at conferences and events, and brings together thought leaders from the aging and accessibility sectors to discuss industry issues as well as how to improve products to best meet the needs of consumers.

• Innovating New Technology Solutions The CTA Foundation through fellowships, research and the signature Pitch Competition encourage the development and adoption of new consumer technology that can improve the lives of older adults and people with disabilities. For example, the Foundation has partnered with CTA, IBM, and others, to develop research such as the Active Aging Study.

• Funding Nonprofits’ Technology Solutions The CTA Foundation supports vetted, impact-oriented direct service nonprofits to implement technology that will reduce social isolation and improve the lives of older adults and people with disabilities.

The CTA Foundation also created the inaugural John and Jane Shalam Award to recognize work being done to combat social isolation. This award will be given each year to one honoree who may be a non-profit organization, company, university or individual creating and implementing innovative products,

research or programs that use tech to combat social isolation for older adults and people with disabilities. John Shalam, founder, and chairman of VOXX International, served as the founding chair of the CTA Foundation and was instrumental in setting its mission. Selfhelp’s CEO Stuart Kaplan accepted the award as the first recipient recognized for their virtual senior center and its impact on low incovme, homebound seniors. The organization was honored at CTA’s Hall of Fame dinner on November 11.

The pandemic increased awareness of how deep the need for help and assistance in communities across the nation has grown.

Through your charitable support and partnership, we can: • Increase the funding for direct services helping those in need.

• Grow support for research that will promote innovation and identify market opportunities.

• Build on our network to ensure that everyone can lead healthy, connected and independent lives.

• Demonstrate that #TechGives back to our community and can help those most in need thrive.

Thanks to our industry, we can accomplish these goals. But there is still much to be done. Visit CTAFoundation.tech.

Support the CTA Foundation Be recognized as a philanthropic leader and help the CTA Foundation to aid older adults and people with disabilities: • Visit SupportCTAF.org to give online.

• Shop at smile.Amazon.com to give 0.5% to the CTA Foundation at no cost.

• Contact us to set up donations through your payroll.

• Follow us on Twitter @CTAFoundation, Facebook @CTAFound, Instagram @CTAFoundation and LinkedIn.

Innovation at CES CTA Foundation is bringing the CES Pitch Competition sponsored by AARP Innovations Lab back to CES 2022.

Join us Thursday, January 6th at 1:00 PM on the Startup Stage in Eureka Park!

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The Consumer Technology Industry is Improving Lives

The Consumer Technology Association (CTA)® and our members are working to make a difference in accessible technology. CTA supports industry-driven solutions to ensure innovative technologies and services are accessible to consumers with disabilities.

Visit CTA.tech to learn more.

The CTA Foundation is enabling innovative nonprofits to improve the lives of seniors and people with disabilities throughout our communities.

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Engage with Us

Memberships Regular: Manufacturers or distributors of consumer technology, or providers of a technology or service that interoperates with a consumer electronics device.

Retailer/Integrator: Companies that sell consumer technology products directly, or installers.

Associate: Providers of B2B services within the consumer technology industry.

Startup: Early-stage manufacturers or providers of consumer technology or products.

Technology is improving lives for consumers around the world.

CTA brings together companies of every size and specialty in the technology sector to move the industry forward and provide the resources to ensure companies succeed.

Connect with CTA’s community of innovators to share knowledge and work together to grow the tech industry.

CTA members enjoy the following benefits:

Advocacy We offer the support that entrepreneurs and innovators need to shape the future of technology.

Market Research and Forecasting Our exclusive research and forecasts help you make timely decisions that are critical to grow your business.

Media Opportunities CTA hosts opportunities through which members can showcase their products, reaching millions of consumers every year.

Member Groups Connect with your peers and contribute to the growth of the consumer technology industry. Member groups are open to all CTA members and offer networking, research and industry education resources.

Mentorship Be paired with an industry colleague to receive or provide business guidance.

Networking Events Collaborate with your peers, industry leaders and the entire technology industry through a variety of in-person and digital events.

Startup/Investor Matchmaking Curated matchmaking for startup members with venture capitalist and technology industry corporate venture arms.

Technology and Standards Influence the standards-setting process by becoming an early player in market-shaping decisions. ANSI accredited CTA standards shape the industry.

US Tech Vets Access this online hiring platform that connects tech companies with over one million veteran resumes.

Help develop CTA’s strategic direction, enhance your career, expand your business and connect with other professionals.

CTA’s programs support our mission to grow the consumer technology industry.

For more information, visit CTA.tech/Membership.

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PRODUCT SPOTLIGHT

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1 BODY SCAN BY WITHINGS

Body Scan by Withings is a health station that goes way beyond weight management.

Body Scan can measure segmental body composition, assess foot nerve activity, and provide a range of cardiovascular measurements, including ECG, heart rate and vascular age. Body Scan provides detailed daily analysis of biomarkers most associated with everyday health conditions www.Withings.com Booth: 8635

2 GLASS ACOUSTIC INNOVATIONS TECHNOLOGY CO., LTD.

Glass Acoustic Innovations Technology Co., Ltd. is the inventor of glass diaphragm in the global acoustic industry. We offer 0.05 to 0.7mm thickness glass diaphragms that can be seamlessly integrated into loudspeakers, and produce loudspeaker drivers.

Contact : Kit Chan, kitkk@gai-tech.com www.gai-tech.com Booth: 19188

3 SATISFYER LITTLE SECRET

Copy: Award-winning global sexual wellness brand, Satisfyer, brings its newest innovation to CES – the Little Secret panty vibe. Ergonomically designed, it attaches comfortably to the panty for direct stimulation. Users can control via its remote to intensify the settings, or it can be controlled remotely via the Satisfyer Connect app. www.satisfyer.com Booth: 8049

4 512 AUDIO UNVEILS USB MICS

512 Audio, an Austin-based audio brand backed by the professional pedigree of Warm Audio, unveils its first two professional USB microphones designed for podcasting, streaming, and vocal performance. Script is a compact, dualpattern USB mic with built-in controls.

Tempest is a true large-diaphragm studio microphone with modern USB-C connectivity.

Contact: sales@512audio.com Booth: Central Hall #18945

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PRODUCT SPOTLIGHT

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1 MISSION MUUUN – YOUR TICKET TO A SAFER LIFE AT HOME

Fire can destroy lives and livelihoods in minutes. Meet the muuun - a smart next-generation smoke and carbon monoxide detection system infinitely better than your average smoke alarm. You don’t have to sacrifice aesthetics to protect your home. We’ve designed the muuun to fit in with any interior without disturbing it.

Become a partner: www.muuun.com

2 ABP TECHNOLOGY TECH-BREAK

Tech-Break is an award-winning solution that helps families reclaim quality screen-free time together. Tech-Break is a physical solution that allows family members to lock away their gadgets, set the timer for their desired length of time, and enjoy spending quality time together with no digital distractions.

Contact: Laura O’Donohoe, CES@abptech.co.uk Booth: 15691

3 ABP TECHNOLOGY 4GAMERS

4Gamers will be debuting their market leading Videogame Accessories & Peripherals at CES 2022. 4Gamers offer a one-stop solution for all gamer needs, their diverse range of accessories include Gaming Headsets, Charging & Cable Solutions, Gaming Stations, Headset Stands, Protective Cases, Starter Packs, and Gifting Bundles.

Contact: Laura O’Donohoe, CES@abptech.co.uk Booth: 15691

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PRODUCT SPOTLIGHT

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1 CANON RF5.2MM F2.8 L DUAL FISHEYE LENS

The Canon RF5.2mm F2.8 L Dual Fisheye lens is Canon’s first interchangeable dual fisheye lens capable of shooting stereoscopic 3D 180° VR imagery to a single image sensor. The lens provides users with a new and innovative way to produce VR imagery while also streamlining the complexities of VR production for both seasoned and new filmmakers, photographers, and videographers.

Contact: pr@cusa.canon.com or Visit: https:// www.usa.canon.com/ Booth: 15086

2 SKYY

Introducing SKYY, the world’s first GlassesFree 3D Streaming Tablet. View 3D movies, images, VR content, digital NFT art, and the metaverse. IQH3D is leading the new Glasses-Free 3D revolution with Tablets, Smartphones, Screens and Accessories www.iqh3d.com LVCC Central Booth: 19274

3 IGLOOHOME PADLOCK

The igloohome Padlock is a smart lock that allows users to access it with a variety of pin codes via a Smartphone app. Use this padlock for gym lockers, delivery boxes, and more without the need for established Wi-Fi. Includes an interchangeable shackle for a customized fit. www.igloohome.co Booth: The Venetian Suites, 29-203

4 SOUND MIRROR™

The SOUND MIRROR™ is the world’s first form factor and a voice-activated acoustic mirror to help customers enjoy an epic sound experience. It’s a Home Interior Speaker designed to look like furniture or a work of art. You can stream room-filling music wirelessly from your mobile devices

by Bluetooth. www.soundmirror.ai

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

CoreAVI Sets AutomotiveFocused Demos BOOTH 3508 CoreAVI, a developer of functionally

safe software stacks for embedded applications, is showcasing four automotive-focused demos running on CoreAVI’s VkCore SC Vulkan-based graphics and compute driver with VkCoreGL SC2 OpenGL SC2 libraries. The four systems demonstrate the latest in functionally safe technology purpose-built for the automotive industry’s requirements and ISO 26262 certifiable up to the highest ASIL D level. CoreAVI’s pedigree and proven track record in the safety critical domain coupled with world class software, collateral and certification packages, enable a shorter time-to-market, improved total cost of ownership and lower risk for automotive safety system development. CoreAVI’s VkCore SC addresses safety critical graphics and compute requirements for multiple markets and applications including automotive, avionics, industrial and transportation platforms. Designed for high performance and flexibility, with support for various GPU architectures, CoreAVI allows developers to migrate safety critical software stacks seamlessly across different silicon implementations dramatically increasing flexibility, scalability and reducing the overall total cost of ownership for safety systems.

This product is a CES 2022 Innovations Awards Honoree in the Smart Cities category.

Fraunhofer Unveils Multicolor OLED Microdisplays BOOTH 51139 (ORGANIC ELECTRONICS ASSOCIATION), VENETIAN Scientists at the Fraunhofer In-

stitute for Organic Electronics, Electron Beam and Plasma Technology FEP have succeeded in realizing a multicolor OLED microdisplay that consumes the lowest power of all available microdisplays with an extended range of applications compared to monochrome displays. This OLED microdisplay was realized within the “Backplane” project funded by the Saxon State Ministry of Economic Affairs, Labour and Transport (SMWA, funding reference: 100392259). It will be presented at CES 2022 at the joint booth of the Organic Electronics Association (OE-A).

The ultra-low power microdisplay platform for wearables, which is availFraunhofer is showing new applications for ultra-low power multicolor able from Fraunhofer FEP, is designed OLED microdisplays for extremely low power consumption and is based on the proven OLED-onsilicon technology. These OLED microdisplays were previously only available in monochrome, which was sufficient for simple information displays at first.

“We can now offer ultra-low power OLED microdisplays that not only display simple information in yellow, but also convey additional information in the signal colors red and green, for example, as a warning display in firefighters´ helmets or for professional divers,” says Philipp Wartenberg, department head IC and system design at Fraunhofer FEP. “The presentation of sensor data can also be fast and vivid. For example, a welder can always follow the thermal image at a weld seam, or a nurse in protective clothing with integrated sensors can immediately see if the patient has higher temperature. Visualizing heat differences was not possible with the ultra-low power microdisplays that were previously offered.

COGNATA, BOOTH 5663 Cognata is spotlighting a unique technology for smart cities simulation, the Smart Cities Digital Twins Environment. This unique simulation platform offers realistic digital twins 3D environments with real-life traffic agents as moving, interactive objects. This simulation platform automatically creates digital twin terrain from imported HD maps with an auto-validation process as well as on demand, customized synthetic datasets with various scenarios and objects for fast and accurate AI perception training and validation. This product is a CES 2022 Innovation Awards Honoree.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

D3 Spotlights New Liddle Speaker BOOTH 61538, SANDS D3 Products is showcasing its Liddle Speaker, at Unveiled, followed by hosting Booth 61538 in Eureka Park.

The Liddle Speaker was founded by inventor Dan Cass, who has worked in the electronic and electrical engineering field inventing innovative solutions for smart home automation and electric power distribution architectures for over 30 years.

Dan partnered with investor David Van Elslander, and soon after, strategic developer Mike Johns, after the duo met Johns as he judged their products at CES’s Showstoppers in 2020.

According to the company, the Liddle Speaker is the world’s first magnetic Bluetooth portable speaker that can be attached to any surface and is

The Invoxia BioMetric Smart Dog Collar at work

CANINE COOL:

D3 Products’ Liddle Speaker

compatible with all devices. The speaker provides 360 degrees of outstanding surround sound.

Esper Bionics Launches Esper Prosthetic Hand BOOTH 62047 Esper Bionics is launching Esper Hand, the bionic prosthetic hand of a new generation, which will be available for U.S. users immediately following CES 2022.

In August 2021 Esper Bionics got an FDA registration and later on in autumn successfully passed medical tests. During December the first American users were going to test Esper Hand 24/7 and then it will be presented to the wider audience.

Esper Bionics now has two main products: the bionic prosthetic hand (Esper Hand) and the Cloud Platform to make prosthesis smarter and more personalized.

Esper Hand (due to connection to the platform)

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recognizes situations, helps to choose the proper grip in advance and has more precise muscle-activity-detection than anything on the market. It is the first prosthetic hand that gains abilities with the user over time, according to the companh. So, the more user practice, the better Esper Hand understands him/her.

Invoxia Smart Dog Collar BOOTH 54435 Invoxia is showcasing its awardwinning Smart Dog Collar (two CES Innovation Awards in the Wearable Technologies and Health and Wellness categories), developed alongside veterinary specialists and utilizing artificial intelligence to monitor dog health and well-being, in addition to its whereabouts.

Taking advantage of deep AI capabilities to decode the signs that the collar is monitoring, the Smart Dog Collar identifies and analyzes anomalies, bringing about early disease detection before any signs of concern surface. In addition, the combination of activity and vital sign monitoring gives a powerful 360-degree view of canine health that was previously unattainable.

Intelligently combining Bluetooth, Wi-Fi, GPS, and LTE-M for connectivity, and having an exceptional battery life, the Invoxia Smart Dog Collar enables dog owners to locate their precious pooch in real time if it runs away, becomes lost or is stolen. Never lose track of your dog’s health, wellness and whereabouts with this collar. Available Summer 2022

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

LG Spotlights Lifestyle TV Lineup At CES 2022 BOOTH 15502, LVCC LG Electronics USA is unveiling its original Lifestyle TV lineup conceived and developed for today’s home-centric way of life. Offering maximum versatility, stylish spatial integration and more convenient ways to get things done, LG’s Lifestyle TVs can help transform a home into an office, gym, gallery, workshop or entertainment center, all while elevating the décor and making everyday living more enjoyable.

Highlighting this lineup is the LG Objet TV (model 65Art90) and LG StanbyME (model 27Art10), two innovations that eschew conventional display design to deliver new value and user ex-

periences.

Resembling a canvas, LG Objet TV blends seamlessly into any room with its minimalist style and subtle use of neutral colors bringing immediate sophistication and visual harmony to any indoor space. LG Objet TV adapts to users’ different needs with the mere press of a button on the included LG Remote.0 In Full View mode, LG Objet TV’s 65-inch OLED evo panel and advanced processor offers a stunning viewing experience making content of any genre come to life with vivid, accurate color expression and exceptional contrast. The premium

Italy Joins NetZeroCities Program BOOTH 62712, SANDS The Italian Trade Agency (ITA) has confirmed that Italy is kicking off a four-year journey toward climate-neutral cities as member of the European NetZeroCities Program in building a lowcarbon, climate resilient future through innovation and smart deployments.

NetZeroCities is bringing together 33 partners from 13 countries to help cities overcome the current structural, institutional and cultural barriers they face in order to achieve climate neutrality by 2030.

Present at CES 2022 are 11 Italian companies operating in the Smart City/Smart Home ecosystem.

Exhibiting at Eureka Park, a portfolio of Italian startups and scaleups aim to improve peoples’ quality of life, increase the competitiveness of smart cities and industry as well as to help reach global energy and climate targets.

LG’s new Lifestyle TV lineup includes the LG StanbyME, the ideal companion for today’s TV viewing habits. The one-of-a-kind entertainment center is a wireless private TV screen with a builtin battery attached to a moveable stand with concealed wheels that allows for three hours of viewing before recharging.

TV boasts an 80W, 4.2-channel sound system that delivers movie theater-like audio.

The other innovation in LG’s new Lifestyle TV lineup, LG StanbyME, is the ideal companion for today’s TV viewing habits. The one-of-a-kind entertainment center is a wireless private TV screen with a built-in battery attached to a moveable stand with concealed wheels that allows for three hours of viewing before recharging.

Navitas Honored for Nex-Gen GaNFast ICs BOOTH 15958 Navitas Semiconductor, an industry-leader in gallium nitride (GaN) power integrated circuits (ICs), is showcasing its plans to expand into higher-power markets including solar, data center and electric vehicles (EVs).

GaN is a next-generation semiconductor technology that runs up to 20x faster than legacy silicon and enables up to 3x more power and 3x faster charging in half the size and weight. Navitas’ GaNFast power ICs integrate GaN power and drive plus protection and control to deliver simple, small, fast and efficient performance. In mobile fast and ultrafast charging, Navitas is used in eight out of 11 flagship smartphone charger models, including those from Xiaomi, OPPO, Lenovo, Realme and Vivo, plus fast-charging laptop adapters from Dell, Lenovo, LG, Asus, Amazon and many more, with over 160 charger models in production today. The display at CES features Xiaomi’s world’s smallest 120W ultrafast charger using Navitas’ latest GaNFast with GaNSense technology ICs, charging the Note 11 Pro+ from 0-100 percent in just 17 lightning-fast minutes.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

Bosma Features New G1 8K Camera BOOTH 52829 Bosma’s G1 8K M4/3 camera is designed for applications in broadcasting, security and surveillance environments where streaming is required. The G1 features a 4/3 7680 x 4320 8K CMOS image sensor with a physical size of 18.84 mm x 10.60 mm. The lens mount is also M4/3. Resolutions and frame rates at which the G1 can record include: 8K (7680 x 4320) 30/25/24fps and 4K (3840 x 2160) 60/50/30/25/24fps. Users can choose to record in eight-bit or 10-bit, and the bitrate when recording 8K30p is 200Mbps and at 4K60p is 100Mbps.

Although it records to CFast2.0, the G1 can also output a signal over HDMI. External recording via a USB3.0 output to an external SSD is an option. As a livestream camera, it supports IPv4, RTP, RTSP and SRT protocols.

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Bosma’s G1 8K M4/3 camera

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

REE, Hitachi America Collaborate to Advance EV Adoption BOOTH 4865 REE Automotive and Hitachi America, Ltd. are entering into a newly formed strategic agreement to ease and accelerate the adoption of electric vehicles (EV) across the entire EV value chain, including enabling EV manufacturing at scale, delivering commercial vehicle charging infrastructure and energy management, and providing comprehensive digital fleet management and operations for full visibility across EV fleets as organizations transition over the next decade.

Hitachi and REE will accelerate the development of advanced digital solutions for REE customers by co-creating a highly scalable Data-as-a-Service (DaaS) and Analytics-as-a-Service (AaaS) platform, which will enable nextgeneration connected commercial EVs. Leveraging Hitachi’s Lumada data platform and REE’s platform modularity and horizontal business strategy, the companies aim to bring to market a truly modular, smart EV solution to serve all segments, including delivery, logistics, and mobility-as-a-service.

Through this partnership, Hitachi and REE are committed to bring datadriven, scalable, sustainable electric vehicle, commercial mobility solutions to market that deliver value while helping to achieve carbon emissions goals in addition to enabling a complete, connected ecosystem of services for commercial mobility and transportation.

Typewise Features AI Keyboard App BOOTH 62821, SANDS A CES 2022 Innovation Awards Honoree in the Software & Mpbile Apps category, Typewise’s AI Keyboard is a keyboard app for smartphones, which enables faster, more accurate typing, boosts productivity and safeguards privacy.

The proprietary AI is a novel technology with USPTO patent pending, which, according to the company, outperforms Google, Apple and Microsoft on benchmarks, offers multi-language capability and even learns slang and dialect from the user. The AI works completely on-device, meaning that Typewise protects data privacy 100 percent and what the user types never gets transmitted to the cloud. Furthermore, the unique hexagonal keyboard layout (USPTO patented) is optimized for the small screens of smartphones.

It’s a Bird! It’s a Plane!

It’s MACA’s Flying Car! BOOTH 61244, EUREKA PARK MARKETPLACE The concept may have been born from science fiction but the real-world emergence of the first commercial flying car is far closer to reality than most people think.

One promising French company stands poised to emerge as a true first-to-market product leader, set to usher in “a bold new era of propulsion.”

“The future is in the air,” says Thierry de Boisvilliers, COO of France-based MACA, a company the retired French Attack Helicopter pilot founded with

former Airbus executive Michael Krollak. At CES 2022 MACA will introduce S Eleven, the smart hybrid of an automobile and a helicopter, timed for market delivery by 2023. Through the magic of Augmented Reality (AR), MACA will showcase its product from Booth 61244 in the Eureka Park Marketplace in the Venetian Expo Center.

“There are many companies working toward similar solutions all around the world, but MACA is far ahead of the curve for a variety of reasons,”

de Boisvilliers claimed. “While most companies are relying on electricity or traditional fossil fuel to power their vehicles, MACA deploys clean-burning hydrogen-based fuel cells, which allows for longer flight times and green energy sustainability. Plus, MACA brings a singular level of technological innovation to the project. While we were incubating the project at Airbus Helicopters for three years, we worked closely in partnership with several Research and Development partners, including the European Union Aviation Safety Agency (EASA), in order to ensure the feasibility of the project.”

Crafted on the principles of Speed, Safety and Sustainability, MACA has integrated racecar technology into the product design of its eVTOL vehicle (Electric Vertical Take Off and Landing).

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

ICCE2022 Goes Fully Virtual ICCE2022, the 40th annual International Conference on Consumer Electronics (ICCE) is produced

by The Consumer Technology Society of The Institute of Electrical and Electronic Engineers and, as in previous years, is being held in cooperation with (during the same time period) the Consumer Technology Association’s CES 2022 event. Conference details are available at http://www.icce.org.

Owing to COVID-19 travel concerns, the event will move from the usual Las Vegas venue to become fully virtual with a mix of live and scheduled sessions via Zoom from January 7th through January 9th as well as on-demand access to technical symposia paper presentations during and after the live sessions.

This conference is the Consumer Electronics Industries’ premier event for the presentation of key

and emerging technology research that powers the products found on the floor of CES. Complementing the research presentations will be several live keynotes and interactive panel sessions.

Keynote presentations include: • Are We There Yet?: Consumer Technology Trends as We Turn the Corner—Brian Markwalter, Senior Vice President of Research and Standards for the Consumer Technology Association (CTA) • Audio and Acoustics Signal Processing: The Quest for High Fidelity Continues—Professor Karlheinz Brandenburg, Internet Hall of Fame Innovator • Humanized Digital: Bringing a Humanized, Digital-First Experience to Life—Monty Hamilton, Chief Digital Officer, TELUS

Netherlands Pavilion Features 70 Tech Companies Returning for its sixth consecutive year, The Kingdom of the Netherlands is bringing a delegation of 70 startups and scale-ups to the Netherlands (NL Tech) Pavilion at CES 2022.

The 50 startups and 20 scaleups feature companies solving global challenges including: sustainability and resilience, AI, robotics and quantum computing, health and wellness, smart cities and smart homes, smart mobility and vehicle tech, data security and big data. The Netherlands Startup Pavilion will be located in the Venetian Expo, downstairs in Eureka Park (Hall G, Booth 61928), and the Netherlands

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Scale-up Pavilion will be located upstairs in the Venetian Expo at (Halls A-C, Booth 50833).

“Our aim is to accelerate sustainable change in a wide range of fields, from climate change and clean energy, health and wellness, hyperloop and electric vehicles, data security and more,” said HRH Prince Constantin van Oranie, Special Envoy to Techleap. nl and the Netherlands. “CES offers an outstanding opportunity for our 70 Dutch start-ups and scaleups to connect with like-minded tech entrepreneurs, expand their networks and create new business opportunities.”

French Pavilion Features 140 Startups Across Tech Sectors VENETIAN EXPO One-hundred forty French startups are exhibiting at CES 2022. Among the startups present, 24 come with the support of Business France and will bring together exhibitors from various tech sectors: IoT & wearables, entertainment, wellness, mobility, cybersecurity, machine intelligence, robotics, etc.

Business France and Team France Export have brought together eight French regions and three private partners (La Poste, EDF and Le village by CA) for a total of 140 companies in Venetian Expo, under the French Tech banner.

Among the most exciting innovations presented by French exhibitors this year: Daan Technologies is introducing its Bob connected mini dishwasher for the U.S. market; Lify Air is showcasing a technology that detects pollen in the air; Tali Connected is offering a smart helmet that improves motorcycle riding safety; and Venym is featuring its high-performance sim racing pedals.

Several events will punctuate the four days of the exhibition, such as the Coffee Break organized by the three partners of Business France in the French Tech pavilion (Booth 60407): BNP Paribas (Bank Of the West et WAI by BNP Paribas), Inpi et Dassault Systemes. The Coffee Break will bring together international distributors and French companies.

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NEW & NOTEWORTHY NEW PRODUCTS DEBUTING AT CES 2022

Newborn, Baby Care Wi-Fi Smart Buttons at Cubtale VENETIAN, BOOTH 61339 Cubtale is poised to disrupt the future of newborn and baby care with its Cubtale Baby Tracker App and Cubs fully connected palm-sized Wi-Fi smart buttons. The product, being unveiled at CES 2022, is a care coordination platform that offers a simple way to track and manage a baby’s daily care activities, such as breastfeeding sessions, bottle amounts, medicine intakes, sleep durations and more.

Cubs can be freely placed where activities oc-

cur for quick access and a simple button press takes the data into the platform for Cubtale’s Newborn Basics (Sleep, Diaper and Bottle Cubs) Wi-Fi smart buttons parents, caregivers, pediatricians and experts to view through the Cubtale that are remote, and warnings when an activity is App. For example, if you want to keep track of how skipped. Cubtale also supports logging from smart much milk your baby had, place the Bottle Cub in watches, and voice assistants. the kitchen where you wash the empty bottle (or The Cubtale Baby Tracker App is available now; keep it where the feedings take place) and log your the Cubs will be available on the market in earbaby’s milk intake with a simple button push. The ly Q1 2022. app will present real-time notifications for parents

Sony Introduces Z9K 8K Mini LED TV BOOTH 18601 The new Sony MASTER Series Z9K 8K Mini LED TV comes in two sizes—85 inches and 75 inches and features Sony’s Cognitive Processor XR that understands how humans see and hear and provides an experience that immerses viewers in their favorite content. It also includes several other new Sony television enhancements, including: • XR Backlight Master Drive that controls Sony’s latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.

• XR Triluminos Pro and XR Contrast Booster 20 that combine to express billions of accurate colors with exceptional black contrast.

• X-Anti Reflection, which minimizes reflection for a distraction-free viewing experience.

• X-Wide Angle technology that provides realworld colors from any angle while retaining more color and brightness.

Sony’s MASTER Series Z9K 8K Mini LED TV

The Z9K also features Acoustic Multi-Audio, which uses four frame tweeters at the top and either side of the TV, in addition to front-firing speakers and dual subwoofers, to elevate directional sound sources, ensuring pictures and sound are in total harmony for a more cinematic experience.

An Acoustic Center Sync feature optimizes sound output from the TV and soundbar for a better audio experience.

The Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps users focused on the picture for an immersive big screen viewing experience without distraction.

And the three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

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Mignon Clyburn, a former FCC commissioner

How Do We Establish Trust in AI?

BY STEWART WOLPIN It’s a question as old as the first robot stories: How much can you trust “intelligent” machines? And as AI becomes more entrenched in systems and devices, who is responsible for AI’s actions and interactions, and how are “guard rail” standards established?

These were the fascinating themes explored during the “Consumer Safety Driven by AI” conference featuring Pat Baird, head of global software standards at Philips, and Joseph Murphy, VP of marketing at Sensory. Both were gently grilled by Mignon Clyburn, a former FCC commissioner.

The most vivid example of AI’s lack of trustworthiness is the recent highly publicized episode in which an Amazon Alexa suggested a 10-year-old stick a penny in an electrical outlet. “The stories that get the headlines are when something goes wrong,” Murphy countered. “But there’s millions of AI experiences every day that work and they’re safe, they do what’s intended, and they’re helpful and beneficial to humans.”

Ultimately, both panelists agreed that it is up to the AI industry to create standards, to install the guard rails that maximize AI’s potential and minimize the misuse, mistakes and mistrust. The problem is standardization is slow, not only because AI technology is evolving so quickly.

“One of the things with standards is they’re supposed to say what ‘good’ looks like,” Baird explained. “What we think is a product should be able to do at least X at a minimum, and X is based on what we pretty much agreed on as good practice… But we don’t know what ‘good’ looks like.”

Hisense Unveils Premium Laser Tech, Mini LED Offerings

BY GRANT MORGAN BOOTH 16460 Hisense kicked off the new year strong at CES 2022 as the company unveiled its plans to push the boundaries of product performance, quality and innovation even further. Among the top five fastest growing TV brands in North America in 2021, the announcements made at its CES press conference included new laser technology, bigger screens, upgraded ULED technologies and Mini LED hardware, as well as premium upgrades like smart home integrations, audio capabilities and next-generation gaming features.

Headlining its announcements, Hisense introduced the PX1-PRO TriChroma Laser Cinema to its laser display lineup in 2022. The PX1-PRO is the newest 4K ultra short throw projector with Hisense’s award-winning TriChroma laser engine—making it the perfect option for home theater enthusiasts looking for an upgrade. Hisense developed a new digital lens focus system for the PX1-PRO to enable a razor-sharp picture from 90 to 130 inches diagonal and the option for consumers to choose their preferred screen for more freedom in customizing their home theaters.

The PX1-PRO reaches more than a billion colors with pure red, green and blue lasers, and features 4K resolution, a 60 Hz native refresh rate, Dolby Vision, HDR10, and Filmmaker Mode. Features include premium audio with Dolby Atmos playback and WiSA Ready capabilities, as well as ultra high-speed HDMI ports to support eARC and auto low latency mode. The PX1-PRO uses the Android TV operating system, and brings an array of content with built-in WiFi, Bluetooth, Google Assistant and Works with Alexa capabilities.

New upgrades to the L9G ultra short throw projector brings the inclusion of Dolby Vision.

Offering incredible brightness, contrast, color, and detail to achieve ultra-vivid picture quality, Dolby Vision makes the L9G viewing experience even better.

Hisense’s ULED Series will continue to exceed expectations in 2022 with even more large screen size options in the 75- and 85-inch categories, the introduction of the Google TV platform and premium technology upgrades like ULED Mini LED options and next-generation gaming features like FreeSync.

An exciting addition in 2022, the Hisense U9H introduces Mini LED to the Hisense lineup.

The U9H Series delivers HDR performance with a bright picture, vivid colors, and excellent contrast. The U9H reaches 2000 nits of peak brightness and features more than 1280 full-array local dimming zones. The inclusion of Quantum Dot technology, Dolby Vision and Dolby Vision IQ brings incredible highlights, and gamers will be pleased with features like auto low latency mode, Game Mode Pro, variable refresh rate, and FreeSync via the ultra-high speed HDMI ports that deliver exceptional gaming performance.

The U9H also offers the newly integrated NEXTGEN TV ATSC 3.0 tuner and an upgraded audio package with a unique design featuring embedded speakers in both the top and bottom of the TV for a surround sound experience. eARC, WISA and a 2.1.2 audio channel configuration take this even further to create an immersive audio experience with spatial audio in Dolby Atmos.

Not to be outdone, the U8 Series is getting a Mini LED upgrade paired with Hisense’s ULED technology and Quantum Dot. To meet the growing demand for larger screen sizes, the U8H also has a new 75-inch option.

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Waiting for the Connected Car

BY JOHN SCIACCA There is certainly a lot of interest around connected vehicles and how technologies like AI and 5G will impact next-generation vehicles, as well as improving safety, predicting behavior and going green.

What role does technology play in the future of automotive? How does the tech fit in and how can we use it?

These topics were covered in a panel called “The Connected Car—Here and Now” that was moderated by Carla Bailo, president and CEO of the Center of Automotive Research and featured Nakul Duggal, senior vice president and GM, Automotive, Qualcomm; Cheng Lu, president and CEO of TuSimple; and Eric Cesa, general manager and VP of Sales at ETAS, a wholly-owned subsidiary of Bosch.

Bailo began by joking she wants her car to make her life simpler; for her car to know how she slept, and suggest things she can do during the day to de-stress, or be connected to her bathroom scale to know what she weighs and know her dietary needs. Is this what connected cars are all about?

Duggal commented that Qualcomm,which ships more than 10 million semi-conducter chips annually, has been focused on automotive technologies for the past 10 years, but the next decade will see lots of modernization, with the expectation that cars will be an extension of the lives we live at home and on smartphones. Qualcomm thinks about autos in the concept of a digital chassis and what types of software it needs to run, with new uses and applications being developed every day.

TuSimple is the first publicly traded autonomous vehicle company on NASDAQ, and they are focused on addressing shipping and transportation needs with Class-A trucking. Lu says TuSimple wants to leverage AI for the most reliable, safe, low-cost freight shipping and capacity, and developing Level 4 autonomous solutions that have the ability to operate a vehicle without a human on board. Trucking moves 80 percent of goods today and it is an $800 Billion industry in the U.S. alone, but it is facing a serious supply and demand challenge. Increased consumer demand is placing problems, compounded by the massive turnovers in the trucking industry among drivers. Lu says many of these issues can be solved with Level 4 autonomous trucking.

Lu stressed that, to proliferate this technology, “We have to be safe, and have to be safer than a human.” Every year there are about 4000 crashes involving class A trucks with about 93 percent of

Panelists from “The Connected Car—Here and Now” session: (from left) Carla Bailo, CEO, Center for Automotive Research; Nakul Duggal, SVP & GM, Automotive, Qualcomm; Cheng Lu, CEO, TuSimple; and Eric Cesa, General Manager, Bosch

these caused by human error. When you think of the demands placed on drivers—driving around 11 hours a day, day-in-and-out, for weeks at a time—this leads to more incidents. When measuring data from three key metrics—braking, acceleration and cornering, which all lead to poor driving and accidents—TuSimple vehicles are significantly safer than a human. Additionally, they take in loads of information from the real world, can track objects up to 1000 meters away, and never get tired. The company’s AI can also forecast and look at weather to be more defensive, or “tell vehicles to make three right turns instead of a left since it is proven to be 5 percent safer. As long as the truck gets from A to B on time, that’s the goal.”

ETAS supplies software, hardware and development of embedded tools to the automotive industry, and Cesa noted he hasn’t seen this much change in the auto industry in 20 years. Regarding the human-machine interface, which can have multiple menus that require drivers to take their eyes off the road, Cesa says improving the drivers experience is about building the platform. Like a cell phone’s operating system, the foundation piece of software is what runs it, and that is what the industry needs to settle on, and that success will be by delivering something similar to what consumers

have with their mobile phones.

“The auto industry has realized over the last five years that they have been slow to embrace changes,” Duggal said. And the electrification of vehicles will change the physical chassis, and lead to a much longer platform life of 10-to-20 years because that is what it will be capable of. However, the “digital chassis” that runs the vehicle will be able to change daily and must have many different lives and personalities over its lifespan.

A lot of the new technology comes down to changing existing learned user behavior. “Automakers want to own the experience inside the cabin,” Duggal said, and they are paying a lot of attention to the quality of this experience.

Lu added that technology is here to make our lives better. TuSimple wants to make supply chain greener, safer, more robust and reliable. When you think about having a big semi on the highway without a driver, it takes lots of chips, and a big decentralized computer to run these autonomous trucks. And while future infrastructure might help, the technology is being based on infrastructure that is available today. “We can’t build based on what might be coming,” Lu said.

“This transformation is upon us,” Duggal commented,” but it won’t be solved in a year or two; it will take decades.”

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NFTs Explained

BY ANTHONY SAVONA NFTS, or Non-Fungible Tokens, are experiencing a great deal of popularity right now, but many people are unaware of what they are and the possibilities they create for artists. In an effort to cut through the confusion, the CES C-Space Storytellers stage held a session called “NFT, WTF?” that featured a conversation between Lesley Silverman, head of digital assets, United Talent Agency, and Erick Calderon, founder/CEO of Art Blocks Inc., about blockchain and crypto—and how they rise to the NFT bubble.

The duo began with an explanation of what NFT is and blockchain’s ties to it. “The one thing about NFTs that has to stick in your mind is that there is proof that we own a digital asset,” said Calderon. “Dollar bills are technically NFTs because they have serial numbers that make them unique, but I don’t care which dollar bill you give me, so that is fungible. Non-fungible is where I would care because this object is unique in a provable way.

“With blockchain, thousands of people with a vested interest have a way to prove that you own something that belongs to that person. Claiming these NFTs on a public ledger lets me prove that I own the unique asset.”

With NFTs also came smart contracts, which

guaranteed artists a royalty and participation in the revenue stream, even in second-tier transfers.

“A smart contract is operated by a computer—the most ruthless in the world,” said Calderon. “If you take a loan and you don’t pay it back, the computer takes your asset. It lets people interact in a rulebased manner that is immutable.

“This allows the artist to participate in their own success. NFTs can be transferred without limitations, and in the smart contract world, platforms are respecting the concept of letting the artist participate. The artist can see the people transferring their art. And platforms like Rarible read the smart contract and query the royalty automatically so that it is split and delivered between the client, the artist and the platform.”

With popularity comes attention from celebrities and brands trying to use NFTs for their own gains, but Silverman had some caveats. “It is not about grabbing cash,” she warned, “it is about showing authenticity. Generate good will in the community and support the community first before you take yours. Collaboration is exciting and fun. Identify the new generation of talent and pair them with people who don’t have an artistic voice so you can elevate them both.”

Calderon agreed: “How many people are brought

Lesley Silverman, head of digital assets, United Talent Agency, and Erick Calderon, founder/CEO of Art Blocks Inc.

into this space from a simple tweet from celebrity or brand? They can bully their way in or collaborate with a person who exists in the space. People have established a brand in the NFT space that is pure and there are opportunities for celebrities to elevate these people. That brings more eyes to the project. Paris Hilton started collaborating with other artists and has done a great job of interacting with the space.” [Hilton was originally supposed to be a part of this panel.]

Calderon added that NFTs are still in the early stages of their development, and as it evolves it will be easier for the masses to participate.

Silverman added that it is a validation of the technology that it was being covered on a stage here at CES.

Technology Helped Companies Survive 2021 Challenges

BY STEWART WOLPIN What was doing business like amidst a pandemic and supply chain issues?

“You had to perform as you transformed,” noted one of the panelists on the “Content to Commerce: How Technology Flipped the Customer Experience” conference. “It was like changing the wheels while you were driving,” quipped another.

“It was like building the plane while you were flying,” another philosophized.

While the metaphors differed, they described the same situation—the need to quickly adjust to unprecedented conditions. Creating a new story through technology for customers and consumers was a key to this retail resiliency.

Cara Sylvester, EVP and chief marketing and digital officer at Target, for instance, described new digital content initiatives to not only sustain

but enhance the “guest” experience. “If you open up our [Target] app, we know you, and not just based on what you’ve bought with us before, but we know who you are as a human,” Sylvester related. “You’re going to see a personalized experience... [T]hat’s definitely been a piece for us.”

McDonald’s also used “both digital and engagement around that digital to connect with [customers] in very different ways,” echoed the fast-food giant’s CMO, Tariq Hassan. Hassan described how content “engages customers with the food that they love and really connect with them, [and] got us to focus on how we extend that value to our customer.”

Another cliché floating just below the surface was how necessity was the mother of digital invention.

“We’re seeing ourselves explore technologies that we probably wouldn’t have for another five years if it wasn’t for the pandemic,” ob-

served Asha Sharma, COO at Instacart. “We need to continue to keep an open mind,” added Sarah Franklin, president and CMO at Salesforce, “bring a beginner’s mindset that something that may not have worked a year ago, two years ago, five years ago—a day ago—may work today.”

All the panelists agreed that digital content engagement tools are likely to become the “new normal.”

“With the digital experience, there are people who want to do everything digitally online and there are people who want to still go to a dealership and do everything in a showroom,” noted Edward Kummer, chief digital officer at General Motors. “We found we could serve all our customers however they want to be served and let them be at the center of it. That’s what we’re going to see going forward, no doubt.”

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The Business Side of Space

BY JOHN SCIACCA The owners of Sierra Nevada Corporation (not affiliated with the brewing company), Eren and Fatih Ozmen, attended their first live CES to discuss how their newest company, Sierra Space, is building a global space economy that will benefit humanity.

Sierra Space’s Dream Chaser is a reusable craft that resembles a scaled-down space shuttle, which the company plans to launch by the end of the year and that is here at CES. The company recently won a major NASA contract to build Dream Chaser to begin ferrying cargo to the International Space Station, and while it is currently limited to carrying cargo, the company plans on ultimately being able to deliver crew as well.

SNC spun-off Sierra Space as a standalone entity to keep it agile, and hopefully lead the space race that is just starting again. As Fatih Ozmen, CEO and owner of Sierra Nevada Corporation, said, “Space is hard, and expensive and requires investing serious money,” and the company raised $1.4 billion last year to have capital to position itself to

build infrastructure.

Fatih said that Sierra Space and SNC will be working together to deliver the best of both worlds, and that while the United States has been leading space exploration for the last 50 years, now China and Russia are catching up, and his companies are looking at how to solve these problems, while protecting U.S. assets and national security.

By the end of the decade, Sierra Space hopes to have its Orbital Reef visionary life modules in space to replace the aging and technologically dated ISS. The companies envision hundreds of these “life modules” orbiting the earth for people, with Orbital Reef becoming like “a business park in space,” owned and operated by Sierra Space, but becoming the largest commercial real estate in space that ulti-

mately allows opening space for business.

The company is working with Jeff Bezos and his Blue Origin program and discussing how to build the next-generation space station. “The hardest part of building things in space is taking the infrastructure up there,” Eren Ozmen, chairwoman, president and owner of Sierra Nevada Corporation commented.

“People don’t realize how much space development and technology have impacted our lives,” said Eren. “We understand that solving problems in space will enhance quality of life on earth. As we build technologies for humans to travel and live in space, these will be the things to take everything to the next level. Space helps preserve and enhance life on earth.”

More Flavor, Less Waste: The Future Of The Kitchen 2030

BY GRANT MORGAN Exploring the future of food tech, Michael Wolf, CEO at The Spoon, moderated “The Kitchen 2030: How Food & Cooking Will Change In The Future” panel on Thursday afternoon. The panelists included Robin Liss, CEO and co-founder at Suvie; Khalid Aboujassoum, founder and CEO at Else Labs; Dr. Dochul Choi, senior vice president at Samsung Electronics, Inc., and Kai Schaeffner, executive at Vorwerk, LLC. With the explosion of interest in home cooking during the pandemic, food tech appliances and methods have experienced rapid growth, and the future looks bright for consumers to update their kitchens with appliances that utilize autonomous cooking tech to help them make better-tasting and healthier meals in less time with less waste.

The greatest obstacle to making advances more

Robin Liss (l), CEO and co-founder at Suvie and Dr. Dochul Choi, senior vice president at Samsung Electronics, Inc.

rapidly in food tech today is consumer adoption, the panelists agreed. Cooking is seen as a chore for the majority of people, and building smart, effi-

cient appliances is only a part of the puzzle. “It’s all about educating consumers,” said Liss.

Predicting the future of food tech in the next 10 years, the panelists had a positive outlook and said we can look forward to connected, autonomous cooking devices that may not be robotic arms in the kitchen, but will free up time and living space by coordinating cooking methods and times to deliver meals to your tastes. Food portions delivered from the source and devices that know how to cook and prepare them, along with reduced waste, was also envisioned by the panelists.

Schaeffner predicted a fusion between smart kitchen and appliances will provide healthier lives and tastier food to eat thanks to the data gathered to meet our individual needs. “I see cooking and cleaning converting from being a chore into a hobby,” mused Choi.

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CES CONFERENCE SESSIONS FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

FRIDAY, JANUARY 7 9:00 AM-9:30 AM GREAT MINDS Great Minds: The Power of Technology for Social Good Location: LVCC, West Level 2, W228-233 Speaker(s): Congressman James E. Clyburn, Majority Whip, U.S. House of Representatives; Tiffany Moore, SVP, Political and Industry Affairs, Consumer Technology Association U.S. House Majority Whip James E. Clyburn will speak on making high-speed internet accessible and affordable for all.

9:00 AM-9:40 AM CONFERENCE SESSION Can Health Tech Advance Health Equity?

Location: LVCC, North Level 2, N251 Many communities face the unique issues in health care that have an enormous impact on overall health. This session will explore the role technology can play in improving health disparities care.

9:00 AM-9:40 AM CONFERENCE SESSION Cyber Crisis Handling: Who You Gonna Call?

Location: LVCC, North Level 2, N259 The people who manage U.S. internet and communications infrastructure must know what to do in the event of a major cyberattack and disruption. Hear industry leaders air their worst cyber-nightmares, and what happens next when our national networks are under attack.

9:00-10:00 CONFERENCE SESSION Tech and Government: How Are They Stopping the Next Cyber-attack?

Location: LVCC, North Level 2, N262 Join CTA for a conversation on cybersecurity, and how businesses are adapting their products and services to combat current and emerging threats to protect consumers.

10:00 AM-10:40 AM CONFERENCE SESSION Building a Resilient Smart Home Location: Venetian Expo, Level 4, Lando 4304 Learn about the latest trends around smart energy solutions that are making your homes safer and more sustainable.

10:00 AM-10:40 AM CONFERENCE SESSION Women’s Health and Tech: Revolutionizing and Reimagining Women’s Health Care Location: LVCC, North Level 2, N251 Hear from experts about the technology advancements in women’s health care and what the future holds as new innovations and treatment options hit the market.

10:20 AM-11:20 AM CONFERENCE SESSION Artificial Intelligence: Expectations, Rules and Achievements Location: LVCC, North Level 2, N262 Investment in AI continues to grow, and rules for AI applications are taking shape.

Both the technology and the rules around it will profoundly impact consumers, companies, and competitiveness. In the meantime, AI is already at work.

10:50 AM - 11:30 AM CONFERENCE SESSION Innovating out of the Food Crisis Location: LVCC, West Level 2, W228-233 Learn how companies are using innovative approaches to make the world’s food supply more resilient and less vulnerable.

11:00 AM-11:40 AM CONFERENCE SESSION Bias in the Evolving Landscape of AI in Health Care Location: LVCC, North Level 2, N251

11:00 AM-11:40 AM CONFERENCE SESSION The Future of Travel: Dynamic and Self-Screening Explained Location: LVCC, North Level 2, N259 The COVID-19 pandemic proved that the future of travel is comfortable, minimally invasive, and secure. TSA will present Dynamic and Self-Screening concepts, the importance of public-private partnerships, and potential applications to other sectors.

12:30 PM-1:00 PM CONFERENCE SESSION Women Leaders of the Senate: Roundtable Discussion on Key Tech Issues for 2022 Location: LVCC, West Level 2, W228-233 2022 looks to be a pivotal year for the Senate Commerce Committee. Join us as the women of the Senate Commerce Committee, discuss the major priorities lawmakers will tackle this upcoming year.

12:40 PM-1:40 PM CONFERENCE SESSION Small & Big: Is there Sufficient Competition in the Tech Industry?

Location: LVCC, North Level 2, N262 Do large companies really discourage startup innovation – or will small companies be collateral damage in the war on Big Tech?

1:00 PM-1:40 PM CONFERENCE SESSION Technology for Healthy Work from Home Practices Location: Venetian Expo, Level 4, Lando 4304 From timely breaks and reminders to detecting posture, hear experts talk about how technology can help “work from home” culture.

This session explores the role of bias related to the use of data for AI in health care solutions and how clinicians, tech companies and other stakeholders are learning mitigation approaches as the AI landscape evolves.

AS OF JANUARY 3, 2022 #CES2022 CES.TECH

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SEEN AT CES HIGHLIGHTS FROM THE EXHIBIT FLOORS

5PETE BUTTIGIEG, U.S. Secretary of Transportation Pete Buttigieg virtually appears on the CES stage to discuss how technology will help create a safer, more environmentally friendly and accessible transportation future.

5ANATOMAGE, BOOTH 8301 The Anatomage Table is the world’s first and only

virtual dissection table and provides the most technologically advanced 3D anatomy visualization system for anatomy and physiology education.

5SK, BOOTH 16761 At SK’s Green Forest Pavilion you can find SK’s pledges and concrete plans to contribute to global carbon reduction, leading to a carbonless society.

5SAMSUNG, BOOTH 17517

The 55-inch Samsung Odyssey Ark is a gamer’s dream monitor. The flexible and curved gaming screen takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends and watch gaming videos at the same time.

3WICT

5INDY AUTONOMOUS CHALLENGE, BOOTH 5029 The Indy Autonomous Challenge takes place

today at 12:00 pm at the Las Vegas Motor Speedway. Only CES 2022 credentialed attendees and media are permitted to attend in-person.

Virtual CES attendees can watch the live stream at http://www. indyautonomouschallenge.com and on Twitch @IndyAChallenge.

The Women in Consumer Technology (WiCT) held its 2022 Legacy Awards reception at CES on Wednesday evening.

From left to right: Tracy Christmann and Brittany Mier y Terán from Somfy, Crestron’s Michelle Guss, founder of WiCT Carol Campbell, and Jackie Black from CTA.

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