CES Daily Show Day 2 - January 10, 2024

KIA REDEFINES SPACE AND MOBILITY PAGE 12 THE OFFICIAL

DAILY

JAN. 10, 2024 DAY TWO EDITION

FROM THE EDITORS OF

Inclusivity on Display L’Oréal Keynote Focuses on ‘Beauty for Each’ With a Dedication to Accessibility PAGE 8

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Actress Eva Longoria and Barbara Lavernos, deputy CEO in charge of research, innovation, and technology at L’Oréal

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KIA REDEFINES SPACE AND MOBILITY PAGE 12 THE OFFICIAL

DAILY

JAN. 10, 2024 DAY TWO EDITION

FROM THE EDITORS OF

Inclusivity on Display L’Oréal Keynote Focuses on ‘Beauty for Each’ With a Dedication to Accessibility PAGE 8

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Actress Eva Longoria and Barbara Lavernos, deputy CEO in charge of research, innovation, and technology at L’Oréal

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4 | CES 2024 DAILY | JANUARY 9-12, 2024

TRENDING ON X

WELCOME TO CES 2024

(FORMERLY TWITTER)

BY GARY SHAPIRO, PRESIDENT AND CEO, KINSEY FABRIZIO, SENIOR VICE PRESIDENT, CES AND MEMBERSHIP, JOHN KELLEY, VICE PRESIDENT, CES AND ACTING SHOW DIRECTOR, CONSUMER TECHNOLOGY ASSOCIATION (CTA)®

CES 2024: The Most Powerful Tech Event Delivers Each year, CES attendees walk our venue halls looking for the next great technology innovations. Business leaders search for their next acquisition or partnership, analysts scout for year-defining trends, and media highlight the show’s breakout stars. That means everyone is on the hunt for the bold, new and exciting. CES 2024 delivers in spades, with double-digit growth across the show floor and in top sectors like AI, digital health, robotics, food and agriculture tech, smart home, and more.

Perhaps no area of CES has expanded as rapidly as automotive and mobility – growing by 15 percent since last January and an astonishing 60 percent since CES 2020.

In fact, we believe CES 2024 will be the world’s largest automotive and mobility tech show. You’ll see 250+ automotive companies filling an at-capacity West Hall and spilling into North Hall and outdoors to the LVCC Diamond Lot, with several hundred more across the show floor. Together, they’ll tell the full mobility story – from robotaxis and ridesharing, to sensors and software, to electric vehicles, bikes, and scooters.

Expect OEMs like BMW, Honda, Hyundai, Kia, and Mercedez-Benz, alongside innovations in construction and agriculture tech from HD Hyundia, John Deere, and Kubota. Plus, the latest and greatest in both EVs and self-driving – including flying car prototypes from Supernal and XPENG – powered by software and chips from industry leaders like Garmin, Mobileye, and Qualcomm. Automotive will also drive our conversations at CES, with more than 25 conference sessions, including a keynote with HD Hyundai CEO Kisun Chung tomorrow.

Gary Shapiro President and CEO Consumer Technology Association (CTA)®

To see another exciting and fast-growing area of the show, head over to Tech East and our digital health exhibits. CES 2024 will forecast a future of healthcare that’s more personalized, accessible, and intelligent, featuring the latest wearables and remote patient monitoring, alongside AI-driven tools to support early disease detection and customized treatment. Many of these health tools also feature accessibility-focused innovations designed to help bridge gaps in healthcare access. Look for a 3-D medication printer from Doser and a range of ‘hearable’ technology from EssilorLuxottica and other brands designed to mix function with fashion.

Food tech is also ‘growing’ at CES – as we show off innovations from farm to table with breakthroughs in agriculture, alternative food science, and waste reduction.

Check out Yo-Kai Express, showing their “autonomous restaurant in a box,” and Sevvy’s new energy-reducing and nutrient-boosting cooking technology. Gaming is on the rise with big names like Bandai Namco showing off their latest technology, alongside peripheral makers like ­XReal and HaptX creating more immersive worlds. And of course, you won’t get the full CES experience without a visit to Central Hall, home to hundreds of iconic tech brands like Bosch, Canon, Hisense, LG, Nikon, Samsung, SK, Sony, and TCL and the best of audio, video, and entertainment.

Wherever you’re set to explore – don’t forget to check out the CES 2024 app, sponsored by Walmart! You can find interactive venue maps, recommendations for upcoming conference sessions, and even network with other CES attendees.

Kinsey Fabrizio Senior Vice President, CES and Membership Consumer Technology Association (CTA)®

John Kelley Vice President, CES and Acting Show Director Consumer Technology Association (CTA)®

Olympian Motors @ OlympianMotors Aesthetics draws a crowd #CES2024 #CES Indiana Economic Development Corp. @Indiana_EDC Entrepreneurs really do thrive in Indiana!

We’d love to show you why Indiana is the best place for innovators. Find Booth 61261 in Eureka Park at #CES2024 and meet representatives from exciting startups that have brought their biggest, boldest tech ideas to life in Indiana.

Amber Renee Dixon @Amber_R_Dixon Technology to address water scarcity… The founders of this box, called a WaterCube Mini, say it uses the air to create 100 gallons of water a day and even more in humid conditions. Each costs about $20,000, and founders say developers make up a lot of their pre-orders. #CES2024 The Adman @AdmanChat First look at the #3rdeye tactical vest by nDex. This #aiwearable gives you full 360 degree situational awareness fed right into your ear.

Nobody is sneaking up on you in this thing. #CES2024 #CES

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CES.TECH #CES2024 CES24_D2_live.indd 4

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6 | CES 2024 DAILY | JANUARY 9-12, 2024

WHAT YOU MUST SEE TODAY!

THE OFFICIAL

DAILY

HIGHLIGHTS FROM CES 2024

16 SUSTAINABILITY

MANAGING VP OF SALES, B2B TECH: Adam Goldstein, adam.goldstein@futurenet. com AD SALES: John Casey, Janis Crowley, Robb Holzrichter, Carmen Lake, Zahra Majma, Debbie Rosenthal, Andi Tureson VP/CONTENT CREATION: Anthony Savona, anthony.savona@futurenet.com CONTENT MANAGER: David McGee, david.mcgee@futurenet.com SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com CONTRIBUTORS: Wayne Cavadi, John Sciacca, Stewart Wolpin GROUP ART DIRECTOR: Nicole Cobban,

26 HEADPHONES

nicole.cobban@futurenet.com

A Closer Look at Home Audio and Headphones

PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet.com

There is optimism on the headphone horizon across numerous categories, as new technologies emerge and consumers reach the end of their replacement cycles.

Nicole Schilling, nicole.schilling@futurenet.com FUTURE US, INC. 130 W. 42nd St., 7th Floor New York NY 10036

WEDNESDAY EVENT HIGHLIGHTS

HD HYUNDAI KEYNOTE

SVP WEALTH, B2B AND EVENTS:

CONFERENCE HIGHLIGHTS

INGREDIENTS THAT MAKE A SMARTER CITY AND A BETTER COMMUNITY

9:00 AM-10:00 AM

Venetian, Level 5, Palazzo Ballroom Kisun Chung Vice Chairman and CEO HD Hyundai

2:00 – 3:00 PM

Venetian, Level 5, Palazzo Ballroom Cristiano Amon President and CEO Qualcomm

Liz Claman Anchor FOX Business Network

Adena Friedman Chair and CEO Nasdaq

Ed Ludlow Co-Host Bloomberg Technology

MD, B2B TECH & ENTERTAINMENT BRANDS: Carmel King MANAGING VP OF SALES, B2B TECH: Adam Goldstein HEAD OF PRODUCTION US & UK:

11:00 – 11:40 AM

Mark Constance

Urban planning, social inclusion, waste, water, and the smart cities that are modeling the future.

HEAD OF DESIGN: Rodney Dive

Location: Venetian, Level 4, Lando 4302

QUALCOMM KEYNOTE AND NASDAQ KEYNOTE

Sarah Rees

THE EVOLUTION OF ACCESSIBLE GAMING 11:00 – 11:40 AM

Location: LVCC, West Level 2, W218 From equipment to software design, a focus on accessibility is on the rise in the gaming industry. Experts will discuss the ways the industry is breaking down barriers to make gaming accessible for all.

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8 | CES 2024 DAILY | JANUARY 9-12, 2024

Inclusivity Reigns with L’Oréal’s Commitment to “Beauty for Each”

BY GRANT MORGAN In a historic first at CES, L’Oréal CEO Nicolas Hieronimus brought beauty tech into focus at CES 2024’s opening keynote. Hieronimus showcased L’Oréal’s technological evolution and continued innovation and dedication to accessibility and universalism by providing “Beauty for Each.”

“Why are we discussing beauty at CES?” Hieronimus asked the packed room of attendees. “At L’Oréal, we believe that tech can push the boundaries of what’s possible, help us improve the lives of consumers around the world, and cater to the infinitely diverse beauty needs and aspirations of every individu- Nicolas Hieronimus al. We used to promise ‘Beauty for All,’ Major announcements made during the keynote but thanks to tech, we want to offer ‘Beauty for Each.’” include the introduction of the BeautyGenius app, L’Oréal has been a part of CES for years, winning an AI-supported “virtual personal advisor that helps awards for its innovative products that allow people identify your current skin health and needs and offers from all races and cultures to enhance their beauty, helpful suggestions for users to improve their beauty style, and confidence each day. This year, L’Oréal has health. won seven CES Innovation Awards, the most the comWhile coloring your hair is a frequent beauty appany has ever received in one year. plication, it is messy, time-consuming, and a has“For the past 115 years, L’Oréal has been dedicatsle — especially for mobility-impaired consumers. ed to beauty and beauty alone. Science and technolTo address these issues, actress Eva Longoria joined ogy have always been the driving force at the heart of Hieronimus and Barbara Lavernos, deputy CEO L’Oréal’s success,” said Hieronimus. “Beauty is not just in charge of research, innovation, and technology at a ‘me’ thing, it’s a ‘we’ thing. Many people think that L’Oréal, onstage to introduce Colorsonic, a device beauty is superficial, but in doing so, they are not lookthat makes hair color easier by automatically mixing ing deeply enough. Beauty has been an essential huand depositing formula right at the root, delivering man need from time immemorial. There has not been long-lasting, salon-like hair color at home. Colorsona culture, time period, or civilization that has not ic is made with 50 percent less plastic and also proneeded beauty, or, in fact, survived without it.”

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duces less waste as the leftover hair coloring can be used at a later time.

Committed to preserving natural beauty and resources, L’Oréal has reinvented the hair washing and rinsing experience with the Water Saver, a showerhead that divides the flow of water to create 10 times smaller droplets, accelerating them for faster and more effective rinsing. Water Saver cuts water use by 60 percent compared to standard rinsing and only uses 2.4 liters of water per minute compared to the 7 liters consumed by a standard showerhead.

“For over a decade, L’Oréal research and innovation has been creating a new beauty science powered by technology — augmented beauty — which is technology that truly answers age-old consumer needs with unparalleled results,” said Lavernos as she unveiled the AirLight Pro, a next-generation hair drying tool.

The AirLight Pro was designed with professional stylists for both beauty professionals and consumers at home and is equipped with a special 17-blade, high-speed motor and patented infrared technology powered by tungsten-halogen bulbs designed for fast hair drying without excessive heat. By efficiently drying water on the hair surface, hair is left with internal moisture in the strand, resulting in smooth, shiny hair.

Rounding up the announcements was the HAPTA, a handheld makeup applicator designed specifically for users with limited arm and hand mobility. This device marks a significant advancement in beauty tech, ensuring makeup is more accessible for all.

1/9/24 5:01 PM

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10 | CES 2024 DAILY | JANUARY 9-12, 2024

CTA Celebrates 100 Years of Igniting Innovation

BY GRANT MORGAN Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), took to the stage yesterday morning to officially open CES 2024 and welcome attendees from over 150 nations around the world.

“Technology enables us to do more with less and delivers creative solutions that transform our world,” said Shapiro in his opening keynote. “We all know we’re in a time of growing challenges and growing divides, so it’s no overstatement to say technology is vital to the survival and flourishing of humankind.”

CTA is celebrating its 100th anniversary during CES 2024, and there are interactive anniversary events taking place at the CTA Center in the LVCC Grand Lobby, a CTA historical timeline in the West Hall connector, and signs and historical photo ops placed throughout the show.

The CTA, which began as the Radio Manufac­ turer’s Association in 1924, has continued the work started by its founders. “[CTA has] evolved as technology has evolved. We’ve gone from hardware to software, to understanding that every company can be, and perhaps should be, a tech company. We’re urging policymakers in Washington and around the globe to adopt rules and laws that protect consumers, but also promote innovation and growth,” said Shapiro. “That means developing lighter-touch rules that support the businesses, the big ones, but also allow the small ones to enter so there can be innovation in areas like AI, digital health, mobility, sustainability, and more.”

Kinsey Fabrizio, senior vice president of CES and membership at the Consumer Technology Association, also welcomed attendees and gave an outline of what attendees could expect at CES, as well as high-

Gary Shapiro

lighting some of her favorite innovation topics — digital health and sustainability, which are two of the 41 technology categories covered at CES 2024.

“As we develop better, more personalized treatment, we need to make sure that no one is left behind,” said Fabrizio. “That’s why at CES 2024 you’ll see telehealth and more that are making healthcare more accessible and inclusive.”

CTA’s efforts aren’t limited to the United States, and in 2023 Shapiro announced the addition of technology as the eighth pillar in the year-old Human ­Security for All (HS4A) campaign during the G ­ eneral Assembly meeting of the United Nations. Existing

HS4A security pillars are economic, environmental, food, health, political, personal, and community security.

“Technology is part of who we are,” added Shapiro, “but we’ve also come to understand that technology can and must play an even more powerful role in society.

“We’re looking forward to the next 100 years, the next innovations that will amaze, astonish, and inspire us, and the next generation of entrepreneurs who will dream up and build the world-changing technologies that will make a real difference in people’s lives.”

LG Rolls Out 2024 QNED TV Lineup BOOTH 16008 LG Electronics is introducing its newest lineup of 2024 QNED and QNED Mini LED TVs, offering a wider selection of screen choices, including an ultra-large 98-inch model with vibrant picture quality, advanced AI-powered processing technologies, and extensive personalization features. U.S. pricing and availability will be announced at a later date.

Evolving further, LG 2024 QNED TVs have developed significantly more intelligence with the Alpha 8 AI processor, improving upon its predecessor with a 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance, and a processing speed that is 1.6 times faster.

Leveraging innovative technology for a more refined visual representation, AI Picture Pro adeptly distinguishes faces, objects, and backgrounds within a scene, enriching the texture and fine details to present images with stunning realism. Dynamic Tone Mapping Pro splits the picture into blocks and analyzes each in realtime to detect the darkest and brightest areas, elevating the details with precise HDR optimization to deliver three-dimensional image quality.

In addition to vibrant picture quality, AI Sound Pro captivates viewers with the audio excellence of virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra

LG Electronics’ 2024 QNED Mini LED TV

seamlessly integrates the LG Sound Bar and the TV’s speakers, resulting in a 3D sound experience.

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12 | CES 2024 DAILY | JANUARY 9-12, 2024

1MORE Features New S50 Sports Headphone Karim Habib

Kia Redefines Space and Mobility at CES 2024

BY WAYNE CAVADI With a focus on movement and mobility for all, Kia has come to CES set to change not only the way we move, but the way we live. The renowned auto company is “All Set for Every Inspiration,” as it sets out to redefine space and mobility.

Among its line of electric vehicles that will be showcased at CES 2024 — including the EV9, which was just named the North American Utility Vehicle of the Year — Kia is rolling out its Platform Beyond Vehicle line of EVs. The PBV line aspires to build a better future with a new concept of space. Whether a rider is stationary or on the move, the PBV series gives people, as Karim Habib head of Kia global design put it, “a blank canvas to reimaging their lifestyles.”

To a roomful of oohs and aahs, Kia unveiled for the first time its Concept PV5. As with all EVs, sustainability is at the heart of the PBV series, showing that Kia can both innovate and protect the environment hand in hand. Part of the PBV series, the PV5 opens the door for new businesses and lifestyles by enabling more efficient, reliable, and meaningful in-vehicle experiences.

The three-phased design approach cumulated in a line of vehicles in which every feature is simple, easy, and intuitive to use. Kia PBVs will come in a wide range of body types to address a wide array of needs and use cases, starting with the PV5. There will be pickup options, high-roof options, and the PV5-R, or what Kia is calling its robo-taxi. This robo-taxi concept is being celebrated at CES with the announcement of an all-new partnership with Uber.

Every PBV is unique in purpose, providing high-level practicality ideal for small businesses. For example, a

driver can stand upright and work in the cargo area or transform the back into an office on wheels, built-in desk and all. The sliding two-way flip seats are flexible and configurable, while riders can enjoy a living-space cockpit with a steering wheel that transforms into what appears to be a desktop. Large doors allow for physically disabled riders to get in. There are seemingly endless possibilities.

Furthermore, modularity of frames and cabinets allows connectivity between the different vehicles in the PBV series and can even arrange transfer from a PV7 to a PV1 autonomously for more convenience and efficiency. A clever tile and rail system helps adapt vehicle to personal needs. The PBV experience ultimately extends beyond the physical presence of the vehicle and can change from a home office to a camper or to any layout for any lifestyle from moving and delivery to ride sharing domains. Businesses and users can seamlessly manage multiple PBVs with Kia’s Fleet Management System, allowing people to keep track of sales, inventory, and deliveries while also monitoring inventory in cabins and even monitor the temperature.

Kia recently opened a PBV-dedicated EVO plant in Korea where it focuses on automated production of the “Dynamic Hybrid” model, allowing for horizontal and vertical expansion. The PV5 was developed around the operating system, as software capabilities were at the forefront of the design. In-vehicle, AI-generated infotainment makes daily life as smooth as possible by recognizing the user and purpose in real time, automatically uploading what the user needs, when they need it.

Kia invites attendees for a glimpse of what a sustainable future focused on mobility for all will look like through the PBV series.

BOOTH 23027 1MORE, a Tiinlab brand, is launching 1MORE Fit Open Earbuds S50 sports headphones with open ear design. This cutting-edge audio accessory is m ­ eticulously engineered to enhance the auditory experience for athletes and fitness enthusiasts.

According to the company, 1MORE S50 sports headphones redefine sports audio with a host of groundbreaking features.

The integration of the 1MORE PurePower Driver with its strong magnetic design results in a remarkable 40 percent increase in driving force, ensuring an unparalleled auditory journey. The advanced DLC (Diamond-Like Carbon) diaphragm guarantees superior sound quality, while the collaboration with Sonarworks and the exclusive Sound ID feature brings a personalized sonic experience like never before.

Grammy master-tuned sound elevates the listening experience with balanced acoustics and meticulous attention to detail. Innovative Open-Air Tech employs innovative Directional Sound Loops, enveloping the user in a captivating soundscape.

The skin-friendly silicone material, coupled with the ergonomic ear hooks, guarantees ultimate comfort during extended wear.

IMORE’s S50 sports headphones are available now at Amazon and at the company website.

1MORE’s Fit Open Earbuds S50 model sports headphones

CES.TECH #CES2024 CES24_D2_live.indd 12

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14 | CES 2024 DAILY | JANUARY 9-12, 2024

Hydrogen-Powered Hyundai Brings Ecosystem

BY WAYNE CAVADI “Innovation is in our DNA,” said Jose Munoz, president and global chief operating officer Hyundai, kicking off the company’s week-long showcase at CES. It is through meaningful innovation — focused around hydrogen, AI, and a new-found software-centric approach — that Hyundai fosters new advances in mobility with the theme of “ease every way” at CES 2024.

At CES, Hyundai will highlight demonstrative technologies to its future mobility concepts and showcase how it will create a human-centered future society by shifting to a hydrogen-energy ecosystem and focusing on software and AI. “We believe there is no progress unless we serve humanity,” continued Munoz, explaining Hyundai’s message. “We measure real progress with real impact.

We don’t just pursue innovation for innovation’s sake; we do it for the people — for mobility free of limitation that is safe and accessible.”

For 2024 and beyond, Hyundai — a pioneer in hydrogen-powered, fuel-celled EVs since the 2013 launch of NEXO — is focused on human-centric innovations from its modular hydrogen toolbox to effectively establish a clean hydrogen value chain. Hydrogen-powered

transformation in mobility is a winwin solution — organic waste and plastics can be transformed into hydrogen, creating viable solutions for the Hyundai hydrogen value chain. Hyundai announced an all-new NEXO can be expected to launch in 2025.

Hydrogen’s high accessibility makes it fair to everyone and it is capable of powering everything. It unlocks all possibilities and allows Hyundai to take something complex and make it Jose Munoz tangible for everyone. It quite literally provides ease in every way to everyone.

Hyundai also shared its software-driven transformation. This new strategy, showcased here at CES 2024, will change hardware-based vehicles to smart connected mobility experiences. This includes autonomous vehicles and AI-assistive technology paired with Amazon Web Services, Hyundai’s preferred cloud provider. Alexa will be in vehicles in 2025 and Hyundai vehicles hope to bring the convenience of “home on the road.”

The software transformation worked backwards

— addressing customers’ needs first and seeing how to enhance the software from there. Hyundai recognizes mobility is tied to wide range of purpose and needs, not simply to the vehicle, but the cities, roads, and governments that work alongside Hyundai’s vehicles. There are challenges of maintaining and owning transportation, as well as complex transportation challenges that governments face in maintaining cities. Hyundai’s focus at CES is the evolving mobility needs and continually addressing those challenges.

With its software-defined strategy, Hyundai looks to provide the same experience with cars as smartphones. Afterall, users have the same expectations: constant updates and intuitive experiences in ­real-time. Hyundai in-house software, which is being shown at CES, looks to improves the user experience with a new infotainment system and apps and integrating human interactions with its AI software to reduce errors and vulnerabilities while enhancing the safety of vehicles.

AI Pioneers Insist That It Is ‘Here to Stay’

BY STEWART WOLPIN People’s opinions of AI vary widely from the possibility of creating a utopian machine-assisted world or precipitate a dystopic machine-dominated future á la SkyNet from the Terminator movie series, with millions of possibilities and potential in between. But two AI pioneers made one thing clear at the “Great Minds, Bold Visions: What’s Next for AI” conference session moderated by ­R ajeev Chand, partner and head of research at Wing Venture Capital: AI is here to stay and will only become what humans make of it.

“AI is a general-purpose technology, meaning that it’s not useful for one thing. It’s kind of like electricity, another general-purpose technology,” explained Andrew Ng, AI Fund managing general partner, the founder of DeepLearning.AI, co-founder and chairman of Coursera, an adjunct professor at Stanford University, and was the founding lead of the Google Brain team. “If I ask you what electricity is for, it’s useful for so many different things. AI is like that, too.

There are so many use cases all around the world to be identified and built out.”

AI is “a deep-end horizontal technology,” agreed fel-

low Stanford professor Fei-Fei Li, co-director of Stanford Institute’s Human-Centered Artificial Intelligence, co-founder of AI4ALL, and often referred to as the godmother of AI. “It is becoming a true transformative driving force of the next digital revolution or industrial revolution. In terms of public media coverage, it’s going to just go in waves, and that’s not very relevant. What is relevant is that this technology is here to stay, is here to be deep end into all vertical businesses and consumer experiences, and is changing the very fabric of our societal, economical, and political landscape. And that is just a fact.”

Both Li and Ng recognized and tried to allay the many fears AI engenders, especially the potential for AI to steal jobs from humans, especially creators.

“We have to be careful about [talking about] replacing jobs versus replacing tasks,” Li insisted. “Every given human job is actually a suite of multiple tasks. A nurse works an eight-hour shift, but that actually comprises hundreds of tasks. So, I do see that AI agents help them, being assistive and augmentative on many tasks.

You can actually discern repeatable patterns out of the data, and that’s where you can start. Where the patterns of data prove to be valuable and actionable in your business is where one should be looking.”

“It turns out that there’s a recipe for businesses to figure out what tasks you should try to use AI to augment,” Ng advised. “Jobs are made out of tasks, and even artists’ jobs are made of many tasks. AI may automate 20-30 percent of someone’s tasks, but that’s still a lot of other tasks that we need people to do and maybe they could be more efficient and actually even make more money. But there is this fear that I think is challenging.”

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CES 2024 DAILY | JANUARY 9-12, 2024 | 15

Panasonic Continues Its Green Initiatives

BY JOHN SCIACCA Panasonic’s 2024 CES press event focused less on products and more on what the company is doing to create a more sustainable future with the theme, “Create Today. Enrich Tomorrow.”

Panasonic has been making products to make peoples’ lives better for more than a century, but realizes that the production and use of these products has contributed to the global climate crisis. And even though the company is a sustainable practice leader, they realize they need to do more, and to that end they are focused on creating green energy solutions for homes, businesses, and driving electrification in the mobility industry.

According to Dr. Hirotoshi Uehara Panasonic’s executive officer in charge of quality and environment, “The world is at an inflection point. The science is clear; we must accelerate our efforts toward a meaningful change in our use of energy,” and it is Panasonic’s responsibility to make peoples’ lives better while reducing their carbon footprint.

Panasonic’s Green Impact Initiative represents its commitment to a greener, more equitable future for everyone, and the company is exploring a variety of ways to do this.

One is through Panasonic’s alternative plastic manufacturing technology called kinari, which is made from up to 85 percent of cellulose fiber from materials like cedar, coffee grinds, and even beer byproducts.

The company has a goal of developing this into a material that is 100 percent recyclable and biodegradable, and kinari is one of the materials used to create the company’s CES booth.

Panasonic is also pioneering biofarming techniques that use CO2 to help farming crops and offset carbon usage, as well as the company’s DERMS (Distributed Energy Resource Management Systems) technology that is used to optimize EV vehicle charging and discharging, as well as provide cyber security monitoring to protect the power grid.

So far, 31 of Panasonic’s factories and sites are carbon neutral (including all 14 of the company’s automotive sites) and 37 million tons of emissions have been avoided. The ultimate goal is for carbon neutrality ­everywhere, and Panasonic is working toward achieving net-zero carbon emissions by 2030.

Todd Lancaster, executive VP of Panasonic Automotive Systems, said that vehicles are becoming more software reliant, and that smart vehicles will need to sense, process, share, and drive insights for next-generation vehicles. Panasonic has launched a high-performance computing platform called Neuron that will maximize performance, safety, and communication, and be the beginning of the next total vehicle evolution.

Panasonic announced partnerships with electric ve-

Dr. Hirotoshi Uehara

hicle manufacturer, Fisker, as well as Infiniti, having worked closely with these companies to deliver new high-performance audio systems that will use significantly less space and energy to maximize vehicle performance while still delivering stunning audio reproduction.

Panasonic president and CEO, Akira Toyoshima, offered that Panasonic sees “TV as more than just a device; it is at the heart of every home.” TVs are also the gateways to new worlds and exploration, and can also transform a space, connect us to loved ones, keep us informed of the news, and inspire, educate, and entertain.

Beyond just producing the most accurate picture

quality, the huge volume of options available for viewing in the streaming world has created a paradox of choice, and pinpointing what to watch has become a problem for many. Panasonic’s new mission for TV goes beyond just delivering great picture quality, but helping discover what you want to watch with the motto, “Explore more, and feel more.” To that end, from 2024 onward all Panasonic TVs will feature Amazon Fire TV built-in as part of a collaboration with Amazon, combining best-in-class hardware and software for an innovative viewing experience. Content and app discovery will be at the center of the viewing experience with deep integration with Alexa voice control, making it easier to find what to watch.

For 2024, Panasonic is launching two new OLED models, the Z93A and Z95A. The flagship Master OLED Ultimate 95A is brighter than ever before, utilizes new HCX Pro AI MkII video processing, features native 144 Hz refresh rates (one of the world’s first OLED displays to do so), and will integrate seamlessly with Alexa devices right out of box.

In its personal healthcare line, Panasonic introduced the new Palm Shaver, a new shaving device. In line with its sustainability practices, this is built from Nagori, a material derived from sea minerals, and reduces plastic usage by 40 percent. There are also new grooming attachments (skin care brushes, foot care, trimmers) for the Multishape grooming device introduced last year, which the company calls “the last grooming device you’ll ever need.”

MCINTOSH GROUP, WYNN HOSPITALITY SUITES Head over to the McIntosh Sound Villa located at the Wynn to experience the brand-new McIntosh MC2.1KW monoblock power amplifier, the company’s most powerful amplifier to date, and the stunning Sonus faber Suprema speakers, which include four columns — two mains and two subwoofers.

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16 | CES 2024 DAILY | JANUARY 9-12, 2024

Siemen’s Busch Describes ‘Industrial Metaverse’ to Speed Tech Innovation

BY STEWART WOLPIN Creating advanced consumer technologies is a painstaking process that requires significant infrastructure, time, and especially money. Or at least it used to.

In his opening CES 2024 keynote, Siemens’ president and CEO Dr. Roland Busch laid out the concept of an industrial metaverse that he believes will “redefine reality and transform the way we live, work, move, or make” — and maybe already has.

As part of the industrial metaverse, Busch described new partnerships with Sony to co-create a head-mounted virtual 3D display to help mechanical engineers design and manipulate products in a virtual world; with Amazon Web Services (AWS) to make the capabilities of generative AI capabilities more accessible; with Red Bull to design more advanced F1 race cars, and with Unlimited Tomorrow to speed the development of prosthetic arms. “We can build and use technology faster than ever because we can combine the real and the digital worlds,” Busch insisted.

According to Busch, the industrial metaverse “accelerates innovation because you can simulate whatever you want to build in the digital world before you build it in the real world. In the industrial metaverse, time flows differently. Iterations that once took years can be done now in seconds. It accelerates sustainability because wherever you build you can understand and quantify the

Dr. Roland Busch

environmental impact that allows you to build products using less resources and to build products that can be recycled. It accelerates access to new tech because everyone can now contribute to ideation, design, and production.”

Busch described the three Siemens-designed building blocks of the industrial metaverse. The first building block is the digital twin, which enables the building, testing, and perfecting of complex structures of any kind — factories, power grids, planes, trains, and automobiles — even “the beating human heart” — in the virtual world before building the real thing. Second is software-defined automation; smarter factory control systems to more quickly and efficiently manufacturer products. The third industrial metaverse building block is data and AI, which “allows you to access all the knowledge in your company so you can better engineer the solutions you need. Generative AI large language models let you talk to your machines in natural language as if they were human,” according to Busch.

One example of data and AI is the Siemens Industrial Co-Pilot, co-developed with Microsoft, that “acts as your programmer and revolutionizes the way you operate your machines, to accelerate the pace of software development across industries,” Busch explained.

AWS will now incorporate Siemens’ Mendix, a natural language, drag-and-drop AI programming language designed to democratize industrial AI, even for those with no coding experience. “With Mendix, you can just connect to multiple Amazon Web Services machine learning models, drop them inside your application, and start reinventing the customer experience, reinventing your products, and reinventing your process,” described AWS AI VP Matt Woods.

Using digital twin, software-defined automation, and data and AI, Busch also described Siemens’ creation of micro factories that can fit inside a 40-foot container and shipped anywhere in the world to help build local economies.

Fighting Against Cybercrime “You can barely keep up with the exponential growth of [online crime],” Robert Downey Jr. said, taking the Marketing Reinvented stage at CES 2024. Downey Jr. has partnered with Jeffrey Katzenberg and Hari Ravichandran on Aura, an online safety service.

With a focus on family security and finance, the three spoke of their shared passion to not only educate about online crime, but also use AI as a valuable tool to protect from it.

Jeffrey Katzenberg (left) and Robert Downey Jr.

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Choose Daiwa Massage Chair

for Enhanced Well-Being ダイワマッサージチェア

Daiwa Massage Chair

by Minoru (Michael) Kogure

Massage chairs have significantly transformed comfort and wellness through innovative technology over the years. Once regarded as novelties, these chairs have seamlessly become everyday household items, available in diverse models from various manufacturers.

For over forty years, U.S. Jaclean, Inc. U.S. Jaclean President Minoru Kogure with Daiwa Supreme Hybrid has remained committed to providing holistic health and wellness products, massage chairs in the U.S. Today, with notably advancing massage chair tech- the growing popularity of massage nology with Daiwa Massage Chairs. chairs, we are excited about the future.

Initially developed in Japan, massage chairs have continuously evolved. In As technology advanced, our masJapan, issues like back and shoulder sage chairs improved significantly. For stiffness, known as ‘katakori,’ were instance, we introduced stretching linked to stress and overall well-be- functions that combine acupressure ing—a concept less acknowledged in and chiropractic techniques, ensuring the United States at that time, raising optimal touch for maximum health doubts about the necessity of massage benefits. Our innovation includes an chairs. extended and flexible massage track coupled with advanced rollers that simulate the skilled motions of a professional massage therapist’s hands.

Alongside these advancements, our chairs offer multiple functions that alleviate tension, reduce stiffness, increase flexibility, improve posture, and enhance blood circulation, providing a wide range of benefits. Daiwa Massage Chairs effectively address the entire body, from the neck and back to the thighs, calves, feet, and even the hands.

Introducing a glimpse of our Daiwa Massage Chairs

Despite initial skepticism, we persisted, showcasing our chairs alongside smaller massagers at state fairs and events. This approach gained traction, especially in areas where people spent extended periods driving, as our compact massagers helped alleviate lower back fatigue during long drives. Gradually, this led to broader acceptance of

Furthermore, our detailed design places special emphasis on leg and foot massage features. Drawing from our expertise in leg-focused and reflexology-based massages in our other products, we’ve dedicated considerable effort to refining the foot massage experience. Our extensive foot massage enhances circulation by targeting pressure points on the sole, significantly

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contributing to our chairs’ ability to promote overall well-being.

Daiwa Massage Chairs embody the Japanese concept of “mibyo (未病),” prioritizing maintaining good health and preventing illness rather than treating it afterward. This philosophy aligns with our massage chairs’ development, prioritizing health maintenance and preventative care.

Going beyond mere relaxation, our chairs play a vital role in daily wellness, offering comprehensive support for overall health. By harmonizing health benefits with utmost comfort and luxury, our chairs provide a holistic solution for relaxation and well-being.

In today’s stress-laden world, our commitment remains steadfast. For decades, we have dedicated ourselves to promoting health and wellness through our chairs, blending Western scientific advancements with traditional Eastern principles. This ongoing dedication propels us to continually enhance wellness across the United States with Daiwa Massage Chairs.

Our booth at the CES Show, Las Vegas, NV

Las Vegas Convention Center Booth #22040 Venetian Expo (formerly Sands) Booth #54246

20 | CES 2024 DAILY | JANUARY 9-12, 2024 Sahara Ave. To Downtown Las Vegas

City View Map

Joe W. B ro w

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n Dr.

Paradise Rd.

Las Vegas

Karen Ave.

Elvis Presley Blvd.

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Resorts World

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Palace Station

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Sammy Davis Jr. Dr .

Tech West

Las Vegas Convention and World Trade Center

Fashion Show Mall

Desert Inn Rd. LVCC Station

Encore at Wynn

Renaissance

Las Vegas Metropolitan Police Dept.

Sierra Vista Dr.

Wynn

Swenson St.

The Palazzo

ve. ds A San

Treasure Island

The Venetian

Tech South

Tuesday, Jan. 9 Wednesday, Jan. 10 Thursday, Jan. 11 Friday, Jan. 12

Venetian Expo

Harrah’s/The LINQ Station

Koval Ln.

Frank Sinatra Dr.

CES 2024 Twain Exhibit St. Hours

C Space at ARIA Exhibit Hours

Westin

Flamingo Rd.

Bellagio

10 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-4 PM

Tuesday, Jan. 9 Wednesday, Jan. 10 Thursday, Jan. 11

9 AM-6 PM 9 AM-6 PM 9 AM-6 PM

Cosmopolitan Vdara

ARIA

Harmon Ave.

Park MGM MGM Grand/ Signature at MGM New York New York

Luxor

Mandalay Bay Rd. Mandalay Bay/Delano

Alexis Park

MGM Station

C Space Shuttle

Hotel

Las Vegas Monorail

Tropicana Ave. Tropicana

Giles St.

Excalibur

Key

Bally’s/Paris Station

Reno Ave.

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech.

As of Nov. 30, 2023. Locations subject to change. Map not to scale.

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22 | CES 2024 DAILY | JANUARY 9-12, 2024

Tech East Las Vegas Convention and World Trade Center (LVCC), Renaissance Las Vegas and Westgate Las Vegas

Elvis Presley Blvd.

North Hall

Joe W. Brown Dr.

West Plaza Booth #s WP1-WP99

Paradise Rd.

West Hall

Booth #s 3000-7999 Product categories • Vehicle Tech & Advanced Mobility

Diamond Lot

Product categories • AI | Robotics • Digital Health • Enterprise • FinTech • IoT Infrastructre • Vehicle Tech & Advanced Mobility

Westgate Booth #s 300-2999 North Rd.

North Hall

Booth #s 8000-11999

Skywalk

Meeting Rooms Lvl 1 W101-W110 Lvl 2 W201-W238 Lvl 3 W301-W327

Las Vegas Convention and World Trade Center Meeting Rooms

Upper Level, N250-N264

Meeting Rooms Lower Level, N101-N120 Upper Level, N201-N249

Convention Center Dr. Grand Lobby Booth #s GL1-GL15

Central Plaza

Beach Lot

Central Concourse

Booth #s CP1-CP50

Blue Lot

C5 Lobby

Central Hall

Booth #s 15000-23999 Product categories • Audio Video | Gaming | Metaverse | XR

South Hall Connector Desert Inn Rd.

Desert Inn Rd.

Paradise Rd.

Show Services at Tech East Accessibility Desk

Exhibitor Press Conferences

CES 2025 Exhibit Space Selection

LVCC, South Connector, S224 & S225

Silver 3

South Hall 3 & 4

S4 Lobby

Lobby

International Business Center

LVCC, North Level 2, N250-N262

LVCC, West Level 2, W225

LVCC, West Level 2, W216-W232

LVCC, West Level 2, W212

CTA Member Lounge

LVCC, North Level 2, N254

Media Room Show Office

S1 Lobby

South Hall 1 & 2

Renaissance

S2 Lobby

Bronze Lot

LVCC, North Level 2, N257 LVCC, West Level 2, W227

Platinum Lot Swenson St.

To Tech West and Tech South

Conference Sessions

Upper Level, S219-S233

S3

LVCC, North Level 2, N250

LVCC, South Connector, S219

Meeting Rooms

Sierra Vista Dr.

Customer Service Center LVCC, West Level 1, W102

Key Accessibility Desk

Automatic Doors

Badge Pickup

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Customer Service

Elevators

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Information

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Passenger Pickup/Drop-off

Taxi

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech. As of Nov. 30, 2023. Locations subject to change. Map not to scale.

CES.TECH #CES2024 CES24_D2_v2.indd 22

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/ The Sound Burger—Wireless Portable Turntable

Return of a Legend

The fan-favorite Sound Burger, makes a welcome return after 40 years. Designed with portability in mind and available in three unique colors, the Sound Burger offers a retro aesthetic mixed with modern updates.

Connect to your favorite wireless headphones or speakers for up to 12 hours of listening. The Sound Burger also includes an audio cable for those who prefer a wired analog listening experience. Stop by Booth #20935 (Central Hall) and experience it for yourself. audio-technica.com

24 | CES 2024 DAILY | JANUARY 9-12, 2024

Tech West Venetian Expo

Show Services at Tech West Accessibility Desk

Customer Service Center

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CES 2025 Exhibit Space Selection Level 1, Room 310

Conference Sessions

Valet Drop Off and Taxi

International Business Center

Level 2, Venetian Ballroom Level 1, Room 301

Level 1 Lobby

Level 2 Lobby

Keynotes

Exhibitor Press Conferences

Level 5, Palazzo Ballroom

Level 3, Lido 3105-3106

Media Room

Level 2, Venetian Ballroom

Level 4, Marcello and Lando

CTA Member Lounge

Concierge

Level 2, Venetian Ballroom

Show Offices

Level 3, East Foyer Venetian Tower, Suite 29-207

Level 2, Halls A-D, Booth #56332

Race & Sports Book

Casino

Lobby

Innovation Awards Showcase

Food Court

Front Desk

Escalators

up to Parking Garage Connector (Take a left at Coffee Bean)

Venetian Hotel

Restaurant Row Casino Cage

The Venetian Theater

To Palazzo and Wynn/Encore

Elevators to exhibit suites in Venetian Tower

C

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G

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Booth #s 73000 - 75999

Booth #s 50000-54999

Design & Source

Down Product categories to • 3D Printing Hall G • Accessories • Country Pavilions • Food Tech • Innovations Showcase • Lifestyle • Smart Home • Sports Tech

Marco Polo 701-807

Bus Entrance

901-1007

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Hall G Booth #s 60000-63999

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Tech Express

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Navigation Path Up to Halls A-C

Explore CES exhibit venues at CES.tech.

As of Nov. 30, 2023. Locations subject to change.

Map not to scale.

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Tech South ARIA

CES 2024 DAILY | JANUARY 9-12, 2024 | 25

Tech South Tech ARIA South Tech Level 3 - East ARIA South

To Ironwood Terrace and Level 3 West

ARIA

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Show Services at ARIA

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Wednesday, Jan. 10 West Level 2, Copperleaf 1

9 AM-6 PM C Space atThursday, ARIA Exhibit Hours Jan. 11 9 AM-6 PM C Space at ARIA Exhibit Hours Tuesday, Jan. 9 9 AM-6 PM C Space at ARIA Exhibit Hours

Terrace

Level 1 - East Level 1 - East Level 1 - East 5 5 5 6 6 6

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Elevators

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As of Nov. 30, 2023. Locations subject to change.

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Explore CES exhibit venues at CES.tech.

Information Elevators Escalator As of Nov. 2023. venues Locations subject to change.

Explore CES30, exhibit at CES.tech.

Map not to scale.

As of Nov. 30, 2023.

Locations subject to change.

Explore CES exhibit venues at CES.tech.

Map scale.

As ofnot Nov.to30, 2023. Locations subject to change.

Map not to scale.

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East Level 1, Joshua 7-8 Customer East Level 2 Service East Level 1, Joshua 9-10 Badge Pickup Conference Sessions West Level 2, Copperleaf 1 East Level 1, Joshua 7-8 Customer East Level 2 Service East Level 1, Joshua 9-10 Tuesday, West Level 2, Copperleaf 1 EastJan. Level91, Joshua 7-8 9 AM-6 PM

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1 10 12 12 3 23 4 34 5 4 5 Willow Lounge 5 Willow Lounge

Plaza Level - East 1 Plaza Level - East 2 Plaza Level - East

6

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8 6 7 8 6 7 1 8 6 7 Orovada Ballroom 5 Orovada Ballroom 5 Orovada Ballroom 5 1 2 3 1 2 3 1 2 3

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26 | CES 2024 DAILY | JANUARY 9-12, 2024

HEADPHONES A Closer Look at Home Audio and Headphones RASIKA D’SOUZA, PRINCIPAL ANALYST & GUY HAMMETT, SENIOR MARKET ANALYST, FUTURESOURCE CONSULTING Consumer audio is feeling the impact of longer replacement cycles and a slowdown in technology innovation. Within home audio, certain categories like soundbars are proving a victim of their own success, with the market now contracting after a COVID-induced boom. For headphones, the picture is similar: having enjoyed a wave of innovation over the last five years, consumers now have less incentive to upgrade.

Yet there is optimism on the horizon across numerous categories, as new technologies emerge and consumers reach the end of their replacement cycles.

GENERATIVE-AI TO REVITALIZE SMART SPEAKERS? The wireless speaker market is set for another tough year in 2024. On the Wi-Fi speaker side, tech giants are questioning whether the billions of dollars and years invested in voice assistants and subsidized smart speakers have been worthwhile. Although some are hopeful that a new generation of generative AI-powered smart speakers could rekindle market interest, the current malaise is likely to continue into 2024.

AUDIO QUALITY PROVES AN EVERGREEN FEATURE Despite the poor outlook across the overall Wi-Fi speaker market, there is optimism for Wi-Fi speakers focused on audio quality. Sonos remains the market leader in this space and continues to perform well relative to the overall market. Moreover, JBL, which is leading the Bluetooth speaker market, is renewing its efforts to penetrate the space. As JBL has done in party speakers, where it single-hand-

edly grew the market significantly, there’s hope that these efforts could create some positive activity for audio-first Wi-Fi speakers.

The rise of spatial audio technologies like Dolby Atmos Music will also make an impact. At the start of 2023, only one wireless speaker could play Atmos, and with content limited, speaker vendors were reluctant to include the technology in new devices. But with these limitations now overcome, 2023 saw new Atmos speakers released from the likes of Apple, JBL and Sonos. Speaker vendors will look to capitalize on this moving forward, with Futuresource’s Audio Tech Lifestyles survey showing that consumers have a higher awareness of Dolby Atmos than other audio technologies like Hi-Res. While spa-

tial audio is more common in video, of those who’ve experienced spatial audio music, just over a quarter regularly listen to music this way. Moreover, we found that 8 percent listen to most of their music in spatial audio.

LONGER REPLACEMENT CYCLES CHARACTERIZE THE MARKET While the Bluetooth party speaker market is expected to post another year of double-digit growth, the overall Bluetooth speaker market is set to have a similarly tough 2024.

Consumers undoubtedly enjoy and use their Bluetooth speakers regularly, with our research showing over two-thirds use their Bluetooth speakers weekly.

However, these devices are increasingly robust. With a lack of innovation permeating the market, consumers are left with little incentive to upgrade if their device is in good working condition. In turn, this has led to the market becoming monopolized by a few big brands, with JBL leading the pack at approximately 50 percent share.

This scenario is unlikely to change soon. As the Bluetooth speaker market becomes one based on replacement demand, brands may begin to question their future here.

Some are pinning their hopes on the emergence of Bluetooth Low Energy, which is expected to gain traction meaningfully in 2025 and 2026. However, it’s unlikely this technology will offer improvements large enough to drive a significant boost in the market.

GETTY IMAGES

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CES 2024 DAILY | JANUARY 9-12, 2024 | 27 CURRENT PATTERNS MUST BE VIEWED IN CONTEXT

2023, with TWS notably slowing down in H2 2023.

Trend patterns shifted in the latter half of 2023, with a surge in demand seen for over-ear headphones. This was likely driven by a resurgence of travel and the fatigue associated with extensive use of in-ear/TWS buds.

In 2024, the market will be characterized by saturated demand from developed economies. Meanwhile, emerging markets will continue to expand in volumes

come a comparable substitute for TWS, with the latter showing much more versatility across use cases.

Open-ear will see growth in demand for sports, kids, and, to a lesser extent, work-related applications.

There are inherent challenges associated with the form factor, namely the difficulty in isolating noise.

According to Futuresource’s Audio Tech Lifestyle consumer survey, 68 percent of respondents indicat-

After a phenomenal two years during COVID, the soundbar market has seen a noticeable downturn in line with the contracting TV market. While the recent decline rates seem startling, these figures must be seen in the context of an incredible couple of years for soundbars. The successes of the pandemic brought forward replacement cycles and ushered new consumers into the market. The outlook for 2024 may be gloomy, but the long-term picture remains bright.

Consumers who brought their first soundbar during the 2020 boom will likely start seeking a replacement post-2024. This is set to coincide with the rise of new technologies, such as Dolby Atmos FlexConnect and DTS Play:Fi, that will enable easy-to-use, truly wireless surround sound. Flexible systems that can combine soundbars and wireless speakers in a “plug and play” manner will greatly enhance the consumer home theatre experience and contribute to the growing demand for soundbars from 2025 onwards.

Tech giants are questioning whether the billions of dollars and years invested in voice assistants and subsidized smart speakers have been worthwhile.

DEMAND FOR HEADPHONES SLOWS

OPEN-EAR GAINS TRACTION

After witnessing a wave of innovation and growth over the past five years, Futuresource estimated that the headphones market grew by a modest two percent in

Open-ear headphones, while being relatively new, are gaining more momentum as an alternative form factor. However, Futuresource doesn’t expect it to be-

to account for 57 percent of global demand. TWS, which has seen consistent growth in recent years, is expected to witness a temporary lull in H1 2024. Sales are expected to climb once again in H2 2024 as toptier brands release new models and replacement sales kick in across mature markets.

ed that ANC is an important factor in making a purchase decision.

Headphone hardware is already very robust, with improved battery life, premium features, and great sound quality being common in devices over $100.

Differentiation is proving challenging for hardware manufacturers, yet pockets of innovations are on the cards. Features like biometric sensors and sound personalization will steadily emerge at the premium end, helping brands to stand out in an increasingly competitive space.

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28 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Otter Box Honored for iPad Hardline Series OtterBox has been named a CES 2024 Innovation Awards Honoree for the new Hardline Series for iPad in the categories of Mobile Devices, Accessories & Apps.

Launched in June, the OtterBox Hardline Series for iPad protects valuable technology in hazardous working environments. Prior to this product’s launch, industries with workers in hazardous locations, such as manufacturing, oil and gas, automotive and others, were limited in the tools they used in a rapidly evolving digital world because of the dangers these technologies posed to their safety. Hardline Series allows these industries to introduce technologies into their daily operations with confidence in the safety of their workers because of the third-party certification earned through UL Solutions for the United States and Canada, plus IECEx and ATEX certifications internationally.

Audio-Technica’s AT2020USB-X, A-T’s reimagining of the AT2020USB+ microphone

A-T Spotlights Content Creation Tools Otter Box’s Hardline Series for iPad

With protection from drops, electrostatic discharge, extreme temperature environments and offering chemical- and f lame-resistance, this industrial-grade product line meets over 200 regulatory requirements to deliver enhanced safety on the jobsite.

ERGOAV, BOOTH 51952, VENETIAN EXPO ErgoAV is spotlighting Motion Mounts at CES 2024. Equipped with advanced IsoTILT technology, show attendees will have a first look at the Toolless Tilting, which ensures TV angles will not drift no matter the size or weight of the TV. The line features three SKUs, covering TVs from 39 to 98 inches-plus. In addition to IsoTILT, the design prioritizes ease of install, allowing even large TVs to be installed and moved easily. Magnetic wall plate covers and in-arm cable management complete the premium design.

BOOTH 20935 Having launched its Creator Community in September 2022, Audio-Technica is continuing its content creation presence at CES 2024. With audio gear specially designed to meet the needs of content creators, such as the AT2020USB-X, StreamSet, and more, AudioTechnica will display the best equipment for streaming, podcasting, gaming, video recording and more.

A reimagining of the popular AT2020USB+ microphone, the AT2020USB-X offers the award-winning sound of the original AT2020 with the convenience of a plug-and-play USBC operation with a custom desk stand. Additionally, the AT2020USB-XP offers a noise reduction switch allowing users to select three different levels of noise reduction, automatic gain control, mix controls to allow the microphone signal to be blended with computer audio, and more. The AT2040USB brings professional broadcast-quality sound with exceptional vocal reproduction to podcasters and other content creators.

Audio-Technica’s M-Series will be on display including the ATH-M20xBT professional-grade studio headphones, the ATH-M50x professional monitor headphones, and the ATH-M50xBT2 headphones featuring 45mm large-aperture drivers in a wireless design.

For content creators looking for an immersive experience, the ATH-GL3 and ATHGDL3 lightweight high-fidelity headsets offer all-day comfort and are available in open-back and closed-back options. Both headsets are compatible with most gaming systems.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Abbott Features AVEIR DR Leadless Pacemaker System BOOTH 8713 Abbott’s AVEIR dual chamber (DR) leadless pacemaker system is, according to the company, the world’s first dual chamber leadless pacemaker to treat people with slow heart rhythms. Roughly onetenth the size of a traditional pacemaker, the atrial and ventricular components of AVEIR DR leadless pacemakers can communicate with each other through first-of-its-kind i2i (implant to implant) technology to establish continuous, synchronized pacing between the right atrium and the right ventricle. AVEIR leadless pacemakers are also engineered to be retrieved

should a person’s therapy needs change, or they need a replacement device in the future. AVEIR is a CES 2024 Innovations Awards Honoree in the Digital Health category.

To support the dual chamber therapy, each implant communicates beat-to-beat with a paired, coimplanted device using implant-to-implant (i2i) communication. This novel technology employs low energy, subthreshold pulses between implanted devices using the conductive nature of the body’s blood pool and myocardial tissue. These high frequency

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Klipsch Launches New Tabletop Speaker Systems BOOTH 18208 Klipsch is launching the The One Plus and The Three Plus premium tabletop speaker systems, featuring real-wood veneers, rounded mid-century modern accents, and a smooth cloth grille; these new systems emphasize design without sacrificing quality sound.

These latest generation tabletop speakers feature true 2.1 stereo sound with bi-amplified audiophile resolution tuned by Klipsch acousticians to deliver crystal-clear acoustic performance with superior bass.

The Klipsch Broadcast Mode is a unique feature available for the Klipsch One and Three Plus tabletop

speakers. When activated, Broadcast Mode allows you to wirelessly connect up to 10 individual Klipsch One or Three Plus speakers, thus creating a seamless, encompassing multi-speaker sound experience.

Klipsch’s The One Plus and The Three Plus premium tabletop speaker systems As the larger of the two new models, The Three Plus is turntaThese new products blend the acoustics and classic ble-ready with a built in-phono input and features largdesign legacy of founder Paul W. Klipsch with the later drivers and robust low-noise amplifier for more spaest technologies available today. cious rooms requiring greater output.

LG Wireless Portable Display Honored MEETING ROOM N233, TECH EAST, NORTH LE VEL 2 LG Electron-

ics’ StanbyME Go LX5 offers a unique wireless portable display experience, allowing for use anytime, and anywhere without boundaries between indoors or out. Housed in a durable and rugged stylized carry bag/case, it features a rotatable 27-inch Dolby Vision touchscreen screen, Dolby Atmos speakers, and in- LG Electronics’ StandbyME Go LX5 tegrated battery for a complete user experience anywhere.

The StanbyME Go LX5 uses unique Home App and an Ambient Mode software layers to enhance content experiences while on the go. Offering three views: Main Home gives users instant access to apps and services; My View offers the latest daily information; and Discovery gives content recommendations based on viewing habits. This product is a CES 2024 Innovations Award Honoree in the Content & Entertainment, Mobile Devices, Accessories & Apps categories.

GOODYEAR, BOOTH 4917 To help drivers avoid common car crashes and reduce the severity of rear-end collisions, the Goodyear Tire & Rubber Company and TNO, a Dutch research organization, have developed a new integration of tire intelligence into the anti-lock brake system (ABS). The ABS is an important safety component in modern vehicles designed to help the driver maintain steering control while braking. Through collaborative research and testing on a physical test vehicle, Goodyear and TNO found that integrating Goodyear Sightline, the company’s suite of tire intelligence technologies, into ABS can enhance vehicle safety by improving stopping distance.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

The Tooth, the Whole Tooth and Nothing But the Tooth Customized preventative health company Proclaim Health has been named a CES 2024 Innovation Awards Honoree (in the Accessibility and Aging Tech categories) for its Custom-Jet Oral Health System— the world’s first and only personalized and fully automated oral care device, according to the company. It provides users with a 360-degree deep clean at home and is clinically proven to reduce the signs of gum disease in just seven seconds a day at the push of a button.

Each Proclaim system comes with a custom, 3Dprinted mouthpiece containing up to 60 precisely

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placed, patented water jets uniquely shaped to blast away bacteria, plaque and food between the teeth and below the gumline. It targets exactly where you need it and where brushing and flossing struggle to reach.

Proclaim Custom-Jet Oral Health System is now available at ProclaimHealth.com for $899 and for a limited time consumers can receive $100 off. After placing an order, users will be connected with a Proclaim dental partner office near them for a quick, easy and painless intraoral scan (included in the cost),

Proclaim Health’s Custom-Jet Oral Health System offers personalized and fully automated oral care

which is used to design the user’s custom-fit mouthpiece. Orders will begin shipping in December 2023.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

JBL Authentics: Innovation Becomes Them HAR MAN INTER NATIONAL CORP. Make a statement with powerful sound and distinctive retro style. The JBL Authentics 200 speaker recalls JBL’s iconic ‘70s styles featuring a Quadrex grille, custom leather-like enclosure, and premium aluminum frame, now with even better performance and versatility.

As impressive as the retro design looks in any room, it sounds even better. Turn up the music and you’ll get big, balanced sound, amazing clarity, and deep bass. With Google Assistant and JBL’s Authentics 200 speaker Amazon Alexa available simultaneousare all CES 2024 Innovation Awards ly, you can play your favorite music, control your smart Honorees in the Headphones & Perhome devices, and more, hands-free, using just your sonal Audio category. voice. The JBL Authentics 200, 300 and 500 models

Naqi Logix Showcases Neural Earbuds BOOTH 60851, EUREKA PARK Naqi Logix is showcasing its Neural Earbuds, a CES 2024 Innovation Awards Honoree in the Accessibility and Aging Tech categories, reinforcing its leadership in next-gen neural interfaces. Naqi hopes to revolutionize the global smart earbud and wearables market by licensing to partners and manufacturers.

At CES 2024, witness firsthand the capabilities of Naqi Neural Earbuds as they seamlessly control PCs, Microsoft Office applications, internet browsing, AR/ VR and even pilot a 737 in a leading flight simulator using facial micro gestures.

Naqi believes this innovation sets a new standard for hands-free, voice-free, and screen-free interactions, marking a significant milestone in technological advancement and reimagining the way we can communicate. Naqi Logix boasts an invisible user interface backed by more than 23 global patents.

“Naqi wants to create a more inclusive and accessi-

Lumi’s LDT61 Series heavy-duty gaming monitor arms

Lumi Embraces Heavy-Duty Gaming Monitor Arms BOOTH 52159 To keep up with the trends of technology and the development of the esports products market, Lumi has developed LDT61 Series heavy-duty gaming monitor arms to provide the ultimate mounting solutions for large screens.

Featuring a heavy-duty and optimized tilt pivot, the LDT61 Series can fit flat or curved screens up to 49 inches weighing up to 20kg/44 pounds.

It enhances space with a sleek design and customizable cool ambient lighting. A built-in button control allows choosing from a wide range of colors and effects to suit different moods and gaming styles.

A robust structure and strong internal spring mechanism allow the user to find the desired position easily and effortlessly. This gives gamers and office professionals the freedom to move and hold ultra-wide curved monitors such as the Samsung Odyssey G9 gaming monitor.

ble world for everyone,” says Naqi Logix CEO Mark Godsy. “Naqi Neural Earbuds will make a positive impact on humanity. Our neural interface empowers individuals, revolutionizing human-machine interaction without brain implants.”

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Feature-Packed Onkyo 5.2 channel AVR Makes Debut BOOTH 18208 Onkyo is introducing the Onkyo TXSR3100, a powerhouse feature-packed 5.2 channel AVR. This user-friendly, affordable AVR is set to redefine how you enjoy your favorite content.

Key features include: • Dolby Atmos and DTS:X formats give engineers the ability to map sound in three-dimensional space.

• HDMI 2.1a with 8K provides a wide range of Onkyo’s TX-SR3100 5.2 channel AVR video resolutions and refresh rates, including 8K60 es the quality of your favorite content, delivering crisp, and 4K120, along with support for Dynamic HDR clear visuals and dynamic colors right to your living formats, ALLM, VRR, QFT and SBTM(Sourceroom.

Based Tone Mapping).

• AccuEQ Room Calibration This innovative tech• Dolby Vision and HDR10+ technology enhanc-

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nology ensures that your receiver and speakers are perfectly calibrated to the room they’re in, compensating for differences in speaker size and distance.

• Vocal Enhancer technology emphasizes dialogue and vocals by adding the Center element to your Front Left and Front Right speakers.

• Music Optimizer DSP listening mode restores audio files to their original lossless quality, reconstructing data lost during compression.

• Dolby Atmos Height Virtualizer. When enjoying any Dolby format, engage the Dolby Atmos Height Virtualizer for a truly immersive listening experience.

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iMicro Systems ATOM Fusion Transforms Living Spaces

BOOTH 61037 Transform your living space with ATOM Fusion, the pinnacle of smart home innovation. Experience the brilliance of Wi-Fi 6 that blankets your entire home in ultra-fast connectivity, dance to a symphony of high-definition audio seamlessly filling every room, and trust in the silent vigilance of Norton security. With ATOM Fusion, your home isn’t just smart—it’s a sanctuary of intelligent connectivity and peace of mind. Create a symphony of connectivity with ATOM Mesh. Effortlessly link up to four ATOM Fusion units across your home for a seamless integration of sound, Wi-Fi, and smart assistant technology that unifies every space and person. Intuitive and swift to set up, it’s designed to sync with any ISP for an immediate upgrade to your home’s intelligence.

Seamlessly stream, browse, and connect across your entire home with efficient and reliable Wi-Fi 6 Mesh technology. Immerse every room in high-definition sound with ATOM Fusion, partnered with Amazon Music for voice-activated, expansive audio enjoyment. With Alexa integration, ATOM Fusion becomes your ultimate smart assistant, offering effortless control and smart device management with just your voice.

Burden-free Cleaning With Eureka E10S BOOTH 52332 Eureka is launching the cutting-edge Eureka E10S robotic vacuum at CES 2024. Featuring a distinctive bagless multi-cyclonic station, the E10S promises a burden-free cleaning experience that is both convenient and economical.

The Eureka E10S robot cleaner is equipped with a unique bagless multi-cyclonic station. Unlike most robot vacuums that rely on disposable dust bags, the E10S streamlines the process with its bagless approach.

This means users simply empty a dust cup, akin to modern cordless vacuums, at the touch of a button.

In addition, the station of Eureka’s E10S is equipped with advanced multi-cyclonic separation technology, a feature recognized as a hallmark in premium vacuums, ensuring efficient separation of dust and fine particles, and maintaining strong, consistent suction. In comparison to traditional dust collection systems, the E10S’s advanced tech prevents premature filter clogging, prolonging filter life and ensuring optimum performance.

Eureka’s E10S Robotic Vacuum with Bagless Multi-cyclonic Station

Moreover, the Eureka E10S is a win for the environment. The bagless model conserves resources, and the efficient multi-cyclonic system reduces the frequency of filter replacements, resulting in less waste.

Tested to be the world’s toughest earbuds, Jabra’s new addition to its active range, the Elite 8 Active, set a new standard for durability and fit. Built for much more than running or sports, these earbuds have an IP68 rating and can withstand dust, water and sweat while offering premium features like Adaptive Hybrid Active Noise Cancellation and Dolby Audio.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Make My Day Solutions Empower B2B Customers BOOTH 60858, EUREKA PARK Founded in 2017 in Tel Aviv, Israel, with operations now in Europe, the U.S. and Latin America, with a staff of 15 including a 10-member R&D team, Make My Day optimizes, simplifies, and manages Electrical Vehicle (EV) Charging for fleets and drivers.

By using unique data and technology, MMD helps its B2B customers reduce costs and Co2/carbon and provides them with a positive ROI from day one.

Make My Day offers a comprehensive suite of tools and solutions designed to empower its B2B customers, including Charging Point Operators (CPOs), car importers, and fleet managers.

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MMD products include the Fleet Electrification Planning tool analyzes general and fixed costs (vehicle price, insurance, charging station installation, fuel, etc.) to calculate the profitability of making the switch by using AI algorithms learning behavior and needs.

MMD’s online API allows OEMs and other application providers to add the features of Make My Day to their solutions and optimize daily activities. Also available: the EV Routing and Charging App and an intuitive EV fleet management solution that offers a user-friendly interface and powerful features to efficiently oversee and optimize electric vehicle operations.

MMD’s EV Route Planner shown in a mobile app

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

The Wave by Laifen is making its U.S. debut at CES 2024

Laifen Unveils Next-Gen Electronic Toothbrush BOOTH 55523, TECH WEST, VENETIAN EXPO The Wave by Laifen, the next generation electronic toothbrush, is making its U.S. debut at CES 2024. The Wave features an all-new dual-action (oscillation and vibration) motion for a 3x higher brushing efficiency while protecting gums.

Laifen’s proprietary servo system with advanced motor power technology creates a groundbreaking

product that combines ultra-wide oscillation and vibration to ensure the deepest cleaning outside the dentist’s office. The oscillation angle of 60 degrees and 66,000 vibrations/minute of the new Wave toothbrush are the highest on the market.

The seamless handle means that there are no gaps for debris to accumulate and is the key to its IPX7 waterproof rating. Wave is low-noise and comes with

three different brush heads. It is available in three modern finishes: Stainless Steel, Aluminum Alloy and ABS and can be recharged in just 2.5 hours to deliver up to 30-day medium-range use.

The personalized brushing experience is customizable in two modes, three settings and 10 levels.

Knowles Spotlights Audio, Voice Innovations Across Markets Mitsubishi’s Rulerless mobile application system

Mitsubishi Rulerless: Enhancing Support for Disaster Victims BOOTH 3541 A CES 2024 Innovations Award winner in the Mobile Devices, Accessories & Apps categories, Mitsubishi’s Rulerless is a mobile application system that contributes to early recovery and reconstruction from flood damage caused by heavy rains and floods. In the past, damage assessment required dispatching personnel to the site, which made damage assessment time-consuming. This application enables measurement of damage conditions, etc., necessary for damage certification, using only a smartphone, leading to prompt support for disaster victims.

In addition, operational efficiency can be improved by using this for equipment inspection and equipment delivery/installation simulations.

VENETIAN, TOSCANA SUITE 3805 Knowles Corporation is returning to CES 2024 with new audio and voice demonstrations in Venetian Toscana Suite 3805.

Knowles will demonstrate its Balanced Armature driver technology, found in the Edifier NeoBuds Pro 2 and the JLab Epic Lab Edition earbuds. According to the company, the JLab Epic Lab Edition is the first earbud on the market to be tuned to the Knowles Preferred Listening Response Curve for crystal-clear sound.

Knowles will also showcase the V2SD200 Digital Vibration Sensor (V2S) for new applications across markets, including automotive, hearing health, consumer/TWS, and healthcare. With its small size, high Signal-to-Noise ratio (SNR), and low power, the V2S offers an ideal solution to OEMs/ODMs looking to add high-quality audio pickup while working with significant Industrial Design (ID) and battery life constraints.

Knowles V2S is a robust and reliable vibration sensor that brings highperformance signal capture to automotive applications requiring external sound pickup, such as emergency vehicle detection and voice commands, even when exposed to snow, dust, and Edifier’s NeoBuds Pro 2 earbuds feature Knowles’s water.

Balanced Armature technology

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Triple Awards for DEEPX AI Chip Tech Hisense’s 110UX is powered by Hisense’s newly developed X-Chipset with AI-powered picture quality features such as AI Contrast and AI Depth

Hisense 110UX Boasts New Iteration of ULED Technology BOOTH 18217 Hisense is unveiling 110UX, the next iteration of its ULED X technology. The 110UX is a CES 2024 Innovation Awards honoree in the Audio/Video Components & Accessories category. With 110UX Hisense introduces a new level of display precision and performance by incorporating over 40,000 backlight zones on an expansive 110-inch screen, minimizing backlight leakage and measurably elevating contrast. This 24V high-output Mini LED technology achieves an outstanding brightness level of up to 10,000 nits, significantly enhancing contrast and dynamic range.

In addition to significant leaps in brightness and contrast, 110UX achieves 95 percent of the BT.2020 color palette compared to other leading displays that achieve 80 percent of the color space due to material or design limitations.

110UX is powered by Hisense’s newly developed X-Chipset with AI-powered picture quality features such as AI Contrast and AI Depth. This intelligent chip recognizes scenes and content, making real-time adjustments for a clearer, more immersive, captivating display effect.

BOOTH 9069 DEEPX, an AI chipmaking startup, has been recognized with three CES 2024 Innovation Awards—in Computer Hardware, Embedded Technology, and Robotics—for its proprietary ultra-gap source technology for AI chips.

The following DEEPX solutions were recognized: • Embedded Technology category: An “All-in-4 AI Total Solution” consisting of four AI chips optimized for AI capabilities and performance that can be applied to various embedded systems • Computer Hardware category: The DX-H1, a technology specialized in minimizing energy consumption in high-performance AI computation processing in servers and data centers to reduce carbon emissions • Robotics category: The DX-M1 module, which innovatively realizes the intelligentization of edge devices such as robots for unmanned industrial sites and social infrastructure as well as daily life Each of these solutions utilizes DEEPX’s ultra-gap source technology, its core and independently developed technology. According to the company, the brand’s AI chip source solutions offer the latest AI algorithm support technology for edge AI applications, GPU-level high AI accuracy, and the world’s highest effective power-to-performance ratio.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Invoxia Unveils Minitailz AI Wearable for Pets companying cellular app and providing data BOOTH 8463 Invoxia is launching Invoxia Minireports. In addition, using conversational AI, tailz, the AI wearable for pets with unique bioowners can learn more about their pets health metric technology that the company says will than ever before. change the way cats’ and dogs’ health and loMinitailz combines a built-in SIM card with cation is monitored. The Invoxia Minitailz cutting-edge GPS technology to enable ownSmart Pet Tracker is an all-in-one solution ers to track their pets’ daily movements in real for cats and dogs of all sizes that is fully loadtime (interesting for cat owners to monitor their ed with AI technology to provide comprehencat’s daily routines), as well as locate a missing sive preventive care and complete protection pet, should the worst occur. Moreover, this defor our furry companions. Minitailz has been vice goes beyond basic tracking with a wide arawarded a CES Innovation Award for AI and ray of activity detections, from walks, runs, even is showcasing at the Invoxia booth (8463) at daily zoomies, to car rides, providing real-time CES 2024. engaging alerts for pet owners.

Packed with AI features, Invoxia Minitailz While the Smart Dog Collar had the technolSmart Pet Tracker collects pet health data in ogy built into the collar itself, the new Minitailz a non-invasive way with advanced sensors and is a miniaturized, small and light-weight device deep learning algorithms. Thanks to its pat(L: 2.32in, W: 1.18in, H: 0.9in, Weight: 1.13 oz) ent-pending Heartprint Technology, InvoxInvoxia’s Invoxia Minitailz Smart Pet Tracker AI wearable for pets features unique that adapts to most collars on the market using a ia Minitailz conducts heart health scans and biometric technology unique adjustable ring mechanism. retrieves biometric data at scale to track and Weighing only 1.3 ounces, the new Invoxia Minial Fibrillation (AFib), a common and dangerous armonitor respiratory and heart vitals for dogs of all tailz is discreet and perfect for dogs of all sizes (includrhythmia in cats and dogs. sizes and, for the first time, cats, with 97 to 99 pering small dogs) and is particularly useful for cats.

Currently in the process of gaining clinical validacent accuracy, giving feline and canine owners a The Invoxia Minitailz dog version will be available tion in collaboration with Cornell University, Invoxia’s 360-degree overview of their pet’s health. With the to pre-order at CES and will be delivered to consumpatent-pending Heartprint Technology uses AI senhelp of a top notch scientific advisory board, Invoxers in January 2024 with the Invoxia Minitailz cat edisor fusion to detect irregular heart rhythms and can ia Minitailz is uncovering new digital biomarkers of tion expected in March 2024. Priced at $99, the Invoxpotentially save a pet’s life. stress, aging and pathologies. And for the first time, ia Minitailz will be available to pre-order on petcare.

AI is used throughout Minitailz, from collecting Invoxia’s enhanced biometric sensors and Heartinvoxia.com the signal data to interpreting it for the owners acprint Technology makes it possible to detect Atri-

Full-Scene TVs at Heart of Sylvox CES Showcase BOOTH 53313, VENETIAN Sylvox is launching a range of full-scene TVs based on technological innovation at CES 2024, including outdoor TVs, portable TVs, kitchen TVs, bathroom TVs, commercial signage display products and other new products, to meet the high-quality life needs of users in different scenarios and the needs of commerce.

Sylvox is also introducing several Google offi-

cially authorized Android smart outdoor TVs integrated with the latest Google TV system, including Deck series, Pool series, Cinema series and more. These uniquely designed smart outdoor TVs not only can withstand various harsh weather conditions, but also integrate the smart features of Google TV system, providing users with a more immersive, intelligent, and multimedia audio-visu-

al experience.

The Sylvox launches also include a new IP66 waterproof wall-mounted smart magic mirror bathroom TV-mirror series. This TV is different from traditional bathroom TVs in that it has both the functions of a magic mirror and a smart TV, turning into a smart TV when turned on, and a mirror when turned off.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Vuzix Spotlights Ultralite S AR Smart Glasses BOOTH 16991 Vuzix Corporation is expanding its Vuzix Ultralite OEM Platform with its new, award winning Ultralite S AR smart glasses aimed in part at sports and fitness users.

The Vuzix Ultralite S, a design based on the Vuzix Ultralite OEM Platform, has been named a CES 2024 Innovation Awards winner in the Wearable Technologies and Sports & Fitness categories. This represents the Company’s twentieth consecutive year taking an award at CES, a significant milestone which speaks to Vuzix’ track record of innovation and longevity in the

AR industry.

Aimed in part at sports and fitness users, but boasting a sleek design that will appeal to a broad range of customers, Vuzix Ultralite S delivers hands-free, wireless Vuzix’s Ultralite S AR smart glasses connectivity to the information fitness information, and even workplace data. Vuzix from the wearer’s smartphone or smartwatch, in their Ultralite S also employs Vuzix Incognito technolowearer’s line of sight when requested. Advanced wavegy, virtually eliminating the eyeglow or forward light guide optics and micro-LED displays create a crisp, found with other waveguide-based solutions. see-through image of directions, messaging, health and

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Sangean Celebrates 50 Years of Journey in Sound BOOTH 21041 In 2024, Sangean, the pioneering Taiwanese radio company founded in 1974, will be celebrating its 50th anniversary. Five decades ago, Sangean embarked on a journey that would set benchmarks for quality and innovation in the audio industry. In honor of this momentous occasion, the company is preparing to commemorate its golden jubilee with a series of special events and releases.

From its early days, Sangean set itself apart by consistently delivering products that not only met but exceeded consumer expectations. Over the years, Sangean has evolved, adapting to the ever-changing landscape of technology while staying true to its core values of excellence and customer satisfaction.

In celebration of this milestone, Sangean is launching its 50th-anniversary special edition WR-55. This exclusive release showcases the culmination of half a century of dedication, innovation, and expertise. The special edition is more than a product; it’s a commemoration of the journey Sangean has undertaken, sym-

TORRAS’s Ostand R iPhone 15 phone case

Sangean’s 50th anniversary special edition WR-55 with natural cherry finish

bolizing the brand’s commitment to providing top-tier audio experiences.

MLB Readies Go-Ahead Entry System MLB’s Go-Ahead Entry refers to the combination of free-flow security screening technology and facial authentication-based gate management, resulting in a

fast, hands-free entry into the ballpark. Go-Ahead Entry technology uses a camera that will identify any opted-in fan as a registered member as they walk in—either alone or with their group—automatically scanning tickets once identified. No need to stop or even get a phone out.

Fans can now enjoy the ultimate handsfree, free-flow experience entering the ballpark with their eyes up. Just skip the line and be ready to enjoy the game. As a voluntary optin program, fans can complete a one-time enrollment by downloading the MLB Ballpark app, where fans simply take a selfie. Any tickets tied to their MLB Ballpark app account will be automatically enrolled for Go-Ahead Entry. Go-Ahead Entry is a CES 2024 Innovation Awards Honoree in the Sport & Fitness category.

TORRAS Spotlights Ostand R iPhone 15 Case BOOTH 50746 TORRAS is showcasing the Ostand R iPhone 15 phone case at CES 2024.

The Ostand R iPhone 15 phone case features a 360-degree rotatable kickstand for effortless vertical, horizontal, viewing, flexible to user preferences. The durable kickstand has undergone rigorous testing, enduring over 30,000 folding tests, guaranteeing longevity and reliability for users seeking a robust and functional device solution.

Certified by SGS and RoHS, the case features 360° all-around air cushioning and employs impact-resistant X-Shock technology for enhanced protection against accidental drops. The case incorporates powerful neodymium magnets, ensuring fast and seamless wireless charging, while also being 100 percent compatible with all MagSafe accessories, including chargers, wallets, and car mounts.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

A Singular Honor for Pimax Crystal VR Headset BOOTH 15454 Pimax Technology’s Pimax Crystal has been cited as a CES 2024 Honoree in the XR Technologies & Accessories category, the only VR headset to be so honored. The Pimax Crystal is also the only headset product in the XR category to be actually available for purchase.

According to the company, the Pimax Crystal currently offers the highest clarity in consumer VR. This achievement is partly attributable to its ultra-high fidelity QLED panels, which boast a native resolution of 2880 x 2880 pixels per eye (not upscaled even at

120Hz). Additionally, in another first, the VR headset is equipped with glass aspheric lenses, hence the name “Crystal.”

Pimax Crystal’s optical system for VR integrates multi-parametric optimization with the unique characteristics of the QLED+miniLED display screen.

This system is enhanced by specialized optical techniques designed to suppress stray light and correct distortion.

The Pimax Crystal is on display and available to demo for all visitors at Booth 15454 as well as being

Valens Semiconductor: SV6320 Chipset Honored BOOTH W317 Valens Semiconductor’s VS6320 chipset, which addresses a critical need in the global videoconferencing, information technology (IT), industrial and medical markets, has been named a CES 2024 Innovation Awards Honoree in the Embedded Technologies category.

The VS6320 provides extension of high-performance USB3.2 Gen1 peripherals at up to 100 meters/328 feet over category cable. It supports both USB3 (Superspeed 5Gbps) and USB2 (480Mbps), Valens Semiconductor’s SV6320 chipset, a CES all types of USB transfer pro2024 Innovation Awards Honoree tocols (BULK, ISO, INT, Control), as well as dedicated control signals (UART, GPIO) over category cables. The VS6320 is set to comply with the upcoming HDBaseT-USB3 standard.

Pimax Technology’s Pimax Crystal VR headset

displayed at the official Innovation Awards Showcase at the Venetian Expo, Hall D, Booth 56332.

Aqara Ecosystem Expands With Hub 3 BOOTH 53513 Aqara is introducing the Hub M3, the latest evolution of its smart home control centers. Building on the success of the M2, the M3 hub retains essential features like Zigbee hub functionality and an infrared (IR) blaster and takes a significant leap forward by incorporating Thread and Bluetooth protocols. This enhancement positions the M3 as a versatile Matter controller and Thread Bor- Aqara’s Hub M3 der Router, further expanding the Aqara ecosystem.

With the M3, users can tap into the full potential of the Aqara Home automation engine and manage a broader range of devices, including new and existing Aqara accessories, IR-compatible gadgets, and an extensive array of third-party Matter products.

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100 YEARS CTA.tech | CES.tech

OFFICIAL CES DAILY 2024

100 YEARS THE CTA CENTENNIAL: IGNITING INNOVATION SINCE 1924 From America’s radio days to the dawn of modern television and from analog’s transition to digital that paved the way for today’s Internet of Things and artificial intelligence, the Consumer Technology Association (CTA)® has championed tech innovation. Across the 100-year arc of this industry’s transformation, CTA has served as the voice for free enterprise across the nation’s halls of power. The association evolved alongside technology’s most visionary disrupters to advance a regulatory climate that helped modernize the tools of consumers’ daily life.

Since CTA’s start in 1924 as the Radio Manufacturers Association, U.S. technology companies have had an advocate on Capitol Hill and across the country for progress and free enterprise. As the competitive and regulatory climate has changed, so has our association. Take a look at milestones marking a century of technological transformation as CTA adapted in concert with the visionaries who led the world from radio waves to the cyber stratosphere.

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THE RADIO ERA: 1924 TO 1949 April 16, 1924: The Associated Radio Manufacturers is Founded The Associated Radio Manufacturers was formed in response to patent fights, free-for-all merchandising practices, a lack of cohesive technical standards and looming legislation affecting radio. Informal gatherings of radio manufacturers in Chicago led to the creation of a formal association on April 16, 1924, and the name was changed to the Radio Manufacturers Association (RMA) several weeks later.

July 1925: A Call for Standards In response to a growing call for technical standards in the radio industry, RMA adopted a formal resolution to develop its own RMAapproved industry standards. Early targets for standards included color-coded wiring, dimensions for plugs, jacks and sockets, and markings for transformers.

1927: Legislation Creates the Federal Radio Commission RMA formed an industrywide Radio Coordinating Committee that directed and lobbied to shape the newly passed Radio Act. The legislation established the Federal Radio Commission, which later became the Federal Communications Commission (FCC). Congress adopted 90% of the recommendations put forward by RMA and the Radio Coordinating Committee.

1933: RMA Moves to Washington, D.C. Struggling with the Great Depression, as both membership and revenue were declining, RMA reorganized. It shuffled its New York and Chicago offices, combining them in a Washington, D.C., location.

The move to Washington better positioned RMA to make use of New Deal and National Recovery Administration initiatives.

Late 1930s: RMA Takes on Television Standards Despite RMA’s name, the organization was heavily invested in experimentation with, and regulation of, television. It developed the first proposed standards for television that the FCC quickly adopted.

This work led to the beginning of commercial television broadcasting in America.

1940s: World War II and Radio Manufacturing RMA members undertook a massive effort to convert manufacturing to a war footing. Nearly all civilian radio production was earmarked for the war effort. The industry underwent massive growth and change, from an estimated $240 million in prewar factory sales to $4.5 billion by 1944. RMA membership grew once more as radio manufacturers joined to get the latest updates on war production initiatives and stay ahead of Washington goings on.

THE TELEVISION ERA: 1950 TO 1979 1950-1951: Introducing the Radio-Television Manufacturers Association (RTMA) As television adoption exploded, the association restructured to embrace changes and tech industry trends. In 1950, the Radio Manufacturers Association (RMA) rebranded as the Radio-Television

Manufacturers Association (RTMA). The organization also raised membership dues and added a salary for its president. In 1951, Glen McDaniel became the first president with a salary.

1950s: War in Korea and Manufacturing Challenges With the Korean War threatening crucial supplies of essential materials for radio and television manufacturing, RTMA worked to organize information for members about navigating these shortages and identifying potential alternative materials to make up for the deficits.

1952: Creation of the Medal of Honor Award The award was created to recognize and celebrate the contributions of those whose work furthered the domestic electronics industry.

The list of recipients included members whose individual companies read like a who’s who of American electronics success. Among the honorees were IBM, HP, Motorola, Texas Instruments, General Electric, Raytheon and RCA. 1953 and 1957: From RTMA to RETMA, then EIA Recognizing the changing face of American industry and wanting to incorporate the word “electric” into its name to better represent its work, RTMA became Radio-Electronics-Television Manufacturers Association (RETMA) in 1953. Then, in 1957, members looked to the future with a new name, the Electronics Industry Association (EIA), one that underscored an expansion beyond radio and television, embracing all industry segments of electronics.

1967: The First CES Opens in New York Highly successful from the outset, the first Consumer Electronics Show – CES – was held in New York June 25-28. Organized by Staff Vice President Jack Wayman, it occupied more than 100,000 square feet in the Hilton and Americana hotels, attracting more than 100 exhibitors and 17,000 attendees. Among the highlights were exhibits displaying pocket radios and TVs with integrated circuits. The kickoff speaker was Motorola Chairman Bob Galvin.

CONSUMER TECH TAKES OFF: 1980 TO 1994 1984: Historic Win in Sony-Betamax Supreme Court Case EIA (now CTA) and Chairman of the Home Recording Rights Coalition (HRRC) Gary Shapiro advocated on behalf of VCR manufacturers.

Shapiro, CTA’s current President and CEO, fought to uphold the legality of home videotaping. The Supreme Court’s ruling in favor of Sony and other VCR manufacturers paved the way for TV recording.

1984-1986: Shaping Stereo, and the TV Experience In 1984, the Federal Communications Commission (FCC) approved multichannel TV sound (MTS) which provided the extra dimension of stereo for more powerful audio. As reviewers commented then, the technology brought the sounds to life. Footsteps, for example, and door slams seemed to be in the same room. Gunfire on popular crime procedurals like Miami Vice sounded almost too close for comfort.

In 1986, the Consumer Electronics Group (CEG, a division of CTA

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predecessor EIA) was honored with an Emmy for its industry-shaping role in advancing stereo television.

1988: Standards For Total Home Automation CEG was instrumental in contributing standards that helped pave the way to the automated home. The Consumer Electronics (CE) Bus group developed the standard that encompassed a unified handcontrol system that established a common communication network through which any consumer electronics devices could interact, and exchange control information and data.

1990: Closed Captioning Is Signed into Law Legislation was passed requiring closed-captioning decoders in all larger color TVs manufactured after July 1, 1993. Over the next three years, the Federal Communications Commission (FCC) adopted the EIA closed-captioning standard. Today, this standard is known as CEA-608.

DIGITAL TRANSFORMATION: 1995 TO 2014 1995-2000: Championing, and Honoring, Industry’s Visionaries In 1995, EIA’s Consumer Electronics Group (CEG) became the Consumer Electronics Manufacturers Association (CEMA). Gary Shapiro, who joined in 1982, was named CEMA president. Then, in 1999, CEMA streamlined its name to Consumer Electronics Association (CEA), a brand that better reflected the organization’s diverse membership, and member companies’ products and services.

Now an independent nonprofit corporation, CEA was better prepared to move into the 21st Century as a powerful yet flexible leader. In 2000, CEA launched the Consumer Electronics (CE) Hall of Fame to commemorate the technology pioneers. The Industry Forum awards dinner was established to recognize the hall’s inductees.

2002-2003: CEA Expands Standards Initiatives In 2002, CEA merged with Home Automation & Networking Association. The merger brought an influx of 500 new members to CEA. A year later, and with an ANSI-accredited process, CEA also increased the number of its standards committees, subcommittees and working groups. With more than 2200 participants populating these groups industry-wide, CEA succeeded in adopting standards at a faster pace.

2005-2009: Digital Patriots and TV Standards The first Digital Patriots Dinner was convened in 2005 to recognize leaders in the public sector working to advance tech growth. At the inaugural award ceremony, Intel CEO Dr. Craig Barrett received the Industry Digital Patriot Award. Later, on June 12, 2009, the U.S. adopted a new digital television (DTV) standard that capped more than two decades of work by CEA in collaboration with television broadcasters and manufacturers.

That was the day that transformed American television. Following two postponements of the standard – first to December 31, 2008, then to February 17, 2009 – federal law ended analog for all U.S. full-power

TV broadcasts. In an August 2009 interview with CNET, CTA President and CEO Gary Shapiro (CEA president at the time) said the effort was the equivalent of “putting a man on the moon,” one that concluded a 25-year endeavor involving worldwide consumer electronics companies, the U.S. government and providers of broadcast, cable and satellite services.

This key moment working for progress wasn’t the association’s last for that time frame. CEA took up the gauntlet again with other stakeholders in 2009, joining a Federal Aviation Administration (FAA) advisory committee to provide recommendations allowing passengers to use handheld devices in airplane mode during taxiing, takeoff and landing.

2012: Continuing Advocacy and Industry Activism The Consumer Technology Association Foundation was founded to support programs that harnessed tech for the benefit of seniors and people with disabilities. Also in the public interest, CEA stood up against proposed legislation that threatened a free and open internet.

Adding its members’ voices to a chorus of other opposing parties, CEA contributed to halting votes on the Stop Online Piracy Act and Protect IP Act (SOPA/PIPA).

THE PRESENT AND FUTURE ERA: 2015 TO TODAY AND BEYOND 2015: CEA is renamed Consumer Technology Association (CTA) The organization enters 2015 with a new name, Consumer Technology Association, reflecting the reality that “every company is a tech company.”

2020: CTA and the World Bank Launch the Global Tech Challenge Announced at CES 2020, CTA teamed with the World Bank Group to create the Global Tech Challenge, aimed at mobilizing the tech community to create solutions to development challenges. The 2021 honorees – 30 organizations out of 1000 applicants - excelled at delivering scalable and innovative solutions in three key areas: Digital health in East Africa, resilience in India and gender equality around the world.

Also in 2020, when COVID-19 triggered mandatory quarantines and other precautions, the world’s relationship with technology changed, perhaps forever. Consumers embraced conferencing and other tech to lessen their isolation. Companies were obliged to accommodate a wide range of work-from-home protocols to keep their businesses operating. In this climate, CTA pivoted to successfully convene CES, the most powerful tech event in the world. In 2021, CTA conducted the first and only all-digital CES to spotlight, in particular, technologies that eased the strains of COVID. Breakthroughs in digital health and telemedicine were notable highlights in the event’s programming.

June 2022: CTA Joins the Human Security for All (HS4A) Campaign To highlight the critical role of technology in support of human

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security worldwide, CTA aligned with World Academy of Art and Science (WAAS) in support of the HS4A campaign. The campaign, led by the United Nations, took center stage at CES 2023, the first show in history with a theme: human security. At CES, global attendees and media saw the latest technology advances solving big global challenges, with innovations in food security, access to health care, economic security, environmental protection, personal safety and mobility, community security and political freedom. Then, in 2023, the UN added technology as a human security pillar.

October 2022: CTA Standards Lead to Approval of OTC Hearing Aids Following a decade of advocacy and standards development by CTA, the Food and Drug Administration (FDA) authorized over-thecounter (OTC) hearing aids, effective mid-October 2022. This ruling allowed Americans with mild to moderate hearing loss to purchase, for the first time, OTC hearing aids without a medical exam or prescription, online and in stores. With OTC hearing aids now more readily available through major retail outlets, consumers with hearing loss could at last look forward to significant cost savings and more choices for these essential devices.

2023: Looking To the Future In 2023, artificial intelligence and internet-connected devices increasingly equipped with AI tech were dominating news cycles. CTA took notice. Supporting a balanced approach to policymaking toward responsible AI and IoT solutions, the association met with federal officials and released fact-based reporting to educate audiences on these complex, sometimes fraught, topics.

In July, CTA joined officials from the Federal Communications Commission (FCC), the National Security Council (NSC) and the National Institute of Standards and Technology (NIST) for the launch of the U.S. Cyber Trust Mark program. This initiative gives consumers more information about the cybersecurity of the connected products they buy. In October, CTA accepted the Chairman’s Award from the

World Innovation, Technology and Services Alliance (WITSA) for efforts empowering consumers to make informed decisions about the security of the internet-connected devices they install in their homes.

One month later, the association urged AI leadership during a U.S. Senate forum as CTA President and CEO Gary Shapiro observing in a written statement that, “data, privacy and AI are intertwined.”

Moreover, he continued in the statement, “As we refine the considerations around rules and guardrails for AI at the national level, we must ensure a national approach to protecting consumer privacy.” Guidance and research on this highly promising technology was compiled in CTA’s National AI Policy Framework and in a newly released report, Decoding Consumer Sentiment and Outlook on AI. As we consider the next 100 years, we honor the many, almost unimaginable, accomplishments this industry has shared with the world as we pledge to continue providing an arena where companies can connect, collaborate and contribute their innovations, unfettered. We will continue providing guidance, exclusive reporting and advocacy before federal, state and local governments with the measured goal of improving lives of consumers everywhere.

Through public-private collaborations, the technology industry is ready and able to continue innovating in the public interest.

Considering the advances of the last 100 years, the outlook for 100 years ahead is promising. Technologies are already emerging that can solve the world’s biggest challenges. These are solutions that can counter climate change, help to end world hunger, improve societal stability and advance positive health outcomes. Tech on display at CES 2024 is resolving myriad ills and inequities. Celebrate with us, and be part of a future made brighter through technology and entrepreneurial vision.

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OFFICIAL CES DAILY 2024

THE FUTURE OF HEALTH CARE IS DIGITAL, EQUITABLE, ACCESSIBLE

Health care and the sector’s associated technologies is always a mustsee experience at CES and will draw attendees to the latest in digital health. While the industry has experienced strains related to costs, access and lingering impacts from the pandemic, the good news is that digital health is making a difference. Across the show’s many stages, solutions that address personalized medicine, treatment availability, health equity, medical expenses and more are on display.

The Digital Health Summit at CES 2024 provides an in-depth look at the trends and topics in consumer health and provides programming featuring innovative solutions that are transformative and inspiring.

A journey through digital health at CES 2024 will reveal that systems, products and services are rapidly emerging for more personal,

portable and precise care. Digital health exhibits and programming clearly indicate a trend toward sector offerings tailored to the individual. But first, consider a few challenges, particularly ones of disparity in care.

Digital Health, and Inequities Tech is Tackling As showcased on the CES exhibit floor, digital health technologies are rapidly gaining acceptance among consumers and clinicians.

They are empowering consumers to take control of their wellness through diagnostic tools, personal health trackers and individualized treatments that save lives while lowering costs.

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While showcasing great health innovation, the CES Digital Health Summit will also explore how to ensure everyone has equal access to innovative technologies. One area that will be highlighted is how technology can address disparities in women’s health care, which has been not only a national focus, but a focus for CTA. On November 13, 2023, President Biden announced the first White House Initiative on Women’s Health Research, an effort led by First Lady Jill Biden to tackle historical underfunding of women’s health research, which has led to drastic disparities in health outcomes for women. CTA explored how digital health solutions can help address barriers to care for women in our 2023 study, The Future of Women’s Digital Health Solutions, which surveyed over 1000 U.S. adult women to explore key issues and opportunities related to women’s health.

Notably, 64% of women believe digital health solutions can reduce health care costs and 58% think these solutions can help reduce health care inequities.

Women’s use of digital health tools, CTA research showed, is driven by three key factors: the ability to track and monitor health effectively (40%), the aspiration to positively impact their health (39%) and the goal of establishing new healthy habits (36%). Personalized health tracking allows women to effectively manage their health with digital tools like apps and wearables. These help women keep tabs on various wellness parameters such as menstrual health, mental health, fitness and nutrition.

Women’s Health Technology at CES 2024 This topic is highlighted by the Digital Health Summit, a hub for industry innovation and leadership. The Summit showcases the latest digital health developments. For deeper insight into tech’s impact on women’s health and health equity, don’t miss the panel discussion, How Tech Can Transform Women’s Health, on January 11 at 1:00 p.m.

PT. and Advancing Health Equity Through Technology on January 11 at 2:00 p.m. PT. Visit CES.tech or download the CES 2024 app to explore these topics and much more in digital health.

Download the CES 2024 app and visit the Exhibitor Directory to discover the latest in cutting-edge wearables, telehealth advancements and AI-driven health solutions that are leading the way in digital health.

AI in Research and on the Show Floor Shortcomings in women’s health care in the U.S. are gaining far wider attention, and AI is a promising solution as a technology that’s gaining ground across the sector for consumers’ and clinicians’ benefit.

Recent leaps in AI innovation are fueling progress in health technology by harnessing large data sets. In this way, the tech speeds development of personalized treatments while streamlining physician workflows to reduce burnout.

Evidence points to this trend gaining interest, as well as acceptance.

Findings from two CTA reports, Driving Consumer Adoption of Digital Health Solutions and 2023 Decoding Consumer Sentiment and Outlook on Artificial Intelligence, U.S. Edition, reveal that: • At least three in four consumers who are interested in using digital health solutions believe these solutions will help improve their overall wellbeing.

• 42% of U.S. adults familiar with AI expect that the health care field will experience the greatest positive impact, compared to 20 other sectors surveyed, from AI. • More than two in five (42%) are open to having AI technology tools make medical diagnoses for them.

• 64% of U.S. adults familiar with AI are open (very to somewhat) to consulting with an AI doctor remotely.

• More than a quarter (29%) are also open to having AI tech tools perform surgery on them.

At CES 2024, exhibits, conference programming and more demonstrate how technology is moving markets and attitudes relative to personalization, accessibility and innovation. AI and other digital health solutions are bridging gaps in care through inclusive systems, improved user interfaces and virtual ecosystems for anytime-anywhere access.

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OFFICIAL CES DAILY 2024

WHO WE ARE

We are your advocates for innovation. Through our policy work at the federal, state and local levels across North America, we support the innovation economy and fight laws and rules that delay, restrict or ban the development of consumer technologies.

A Say in Your Industry’s Future Voice your policy concerns by joining CTA’s policy working groups to track legislation and regulation. Be part of the technology and standards process across more than 70 committees, subcommittees and working groups accredited by the American National Standards Institute (ANSI).

Artificial Intelligence (AI) CTA is a leading voice on artificial intelligence issues on Capitol Hill, working with industry and government to mitigate biased outcomes from AI algorithms, ensure adequate data security and prepare the American workforce for new opportunities created by AI. CTA’s AI working group addresses questions around this technology and helps guide CTA’s work on policy issues.

Competition CTA endorses policies promoting vibrant tech marketplaces that prioritize consumer welfare. We urge governments to provide clear and consistent legal guidelines for business activities. We oppose

penalizing companies through regulations that target size, scope or influence across political, social and financial sectors.

Drones CTA works with elected officials and government regulators to ensure that drone technology is safely integrated in the nation’s airspace.

As part of this initiative, CTA supports the “Know Before You Fly” consumer safety campaign, encouraging responsible use of drones.

Energy Efficiency CTA members have made tremendous progress in building energy efficient products and reducing greenhouse gas emissions.

Meanwhile, CTA has supported and pioneered product-specific voluntary agreements that have enabled significant reductions in electricity use without governmental intervention.

Environmental Sustainability While U.S. manufacturers are making extraordinary advances in reducing e-waste, states’ imposition of arbitrary recycling costs threatens to stifle our industry’s success. CTA advocates for proinnovation end-of-use policies that benefit consumers and our environment.

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Future of Work CTA supports employer-led strategies and regulatory approaches that create more education and hiring pathways such as apprenticeships, internships and train-to-hire programs to help address the nation’s skills gap. CTA leads a 21st Century Workforce Council, the CTA Apprenticeship Coalition, and conducts its annual Future of Work Survey.

Immigration Reform Immigrants start businesses, create jobs and have founded an impressive number of startups and iconic American companies. CTA favors updating our immigration laws to encourage foreign-born entrepreneurs and U.S.-educated immigrants to come to, and remain in, the U.S.

INNOVATION FOR ALL AT CES 2024 Diversity is the bedrock of innovation. The Consumer Technology Association (CTA) is committed to the advancement of diversity, equity and inclusion at CES and beyond.

For innovation to reach its full potential, diverse voices and perspectives must be heard and amplified for businesses in the tech industry to flourish. That’s why CES 2024 is celebrating D&I champions, funders, thought leaders and pioneers. Women, people of color, and people with disabilities and age-related challenges are making a difference despite a history of underrepresentation and lack of funding in the technology field.

The Innovation for All program at CES 2024 brings together thought leaders and allies for engagement opportunities, networking, policy discussions, and best-practices exchanges in advancing diversity and inclusion in the tech industry. Program formats range from dynamic panel discussions to networking events that connect industry professionals and tech founders from underrepresented groups.

Download the CES 2024 app and plan to participate in diversity and inclusion activities at CES. Intermediary Liability The common-sense principle that the speaker – not the platform – is responsible for online speech underpinning the modern Internet.

Changing Section 230: Platform Liability of the Communications Decency Act to place liability on the platform would disincentivize investment, harm our internet ecosystem and open small businesses to devastating lawsuits.

Patent Reform Frivolous litigation brought by so-called patent trolls drains billions from the U.S. economy — money that innovators must spend on lawyers rather than research and development, or on creating jobs.

CTA supports patent policies that reduce the explosion of lawsuits brought by patent trolls to victimize entrepreneurs and startups.

Self-Driving Cars Self-driving vehicles have the potential to save tens of thousands of lives a year while providing enormous mobility opportunities to the elderly and people with disabilities. CTA encourages the government to implement national technology-neutral rules encouraging the safe and expeditious rollout of new automobile and mobility technologies.

Spectrum Access to wireless broadband service has become necessary for work, education, shopping and accessing medical care. CTA supports an expansion of broadband access by deploying more spectrum and removing obstacles to infrastructure installation for 5G and other advanced services.

Sustainability Meeting increasing consumer demand for high-tech devices includes ensuring sustainable policies and practices are in place. Industry-led programs and initiatives are making significant progress in reducing e-waste and adverse environmental impacts.

Tariffs International trade plays a vital role for our industry and the U.S. economy. CTA advocates for free and fair trade, encourages new trade agreements and opposes tariffs on foreign goods that act as costly taxes on American companies.

CTA MEMBER GROUPS Make invaluable connections and collaborate with various innovators to propel the industry forward. Member groups are open to all CTA members and offer promotional programs, research projects, industry education and more.

• Accessories Division • Apprenticeship Coalition • Audio Division • Communications Committee • Content and Entertainment Council • Diversity and Inclusion Working Group • Health Division • Metaverse Working Group • Retailer Council • Small Business Council • Smart Home Division • Vehicle Technology Division • Video Division • Wireless Division • 21st Century Workforce Council

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OFFICIAL CES DAILY 2024

CTA MATCH: CATALYZING INNOVATION AND GROWTH FOR ENTREPRENEURS AND INVESTORS

In the rapidly evolving world of technology and innovation, fostering meaningful connections between entrepreneurs and established investors is crucial. CTA Match is a powerful member benefit developed by CTA that supports our mission to help innovators of all sizes grow their business.

Small- and medium-sized companies, representing 80% of CTA’s member base, are a vital incubator and means for fostering an innovation economy. The CTA Match program is designed to serve as a catalyst and a vehicle for innovation, one that spurs successful business ventures.

CTA Match is a unique experience curated for entrepreneurs and investors. Unlike conventional networking platforms, CTA Match carefully identifies and pairs entrepreneurs with investors and

corporations sharing similar industry interests and investment goals.

This precision in matchmaking ensures that both parties have aligned objectives, paving the way for more fruitful and sustainable business relationships.

Participation in CTA Match at CES 2024 opens doors to unparalleled opportunities for entrepreneurs to showcase their innovations to a global audience and investors. CTA Match stands out as a complimentary member benefit, adding significant value to CTA membership. For non-members, the program remains accessible for a fee to ensure inclusivity and broad participation. Entrepreneurs contemplating joining CTA can start their membership at a competitive rate to gain access to the CTA Match program and other valuable membership benefits.

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CTA Event Highlights We provide a platform for tech leaders to connect and collaborate.

We continue to host virtual opportunities to connect and look forward to the following in-person events.

• CEO Summit • CES • CES on the Hill • CES preview events in Amsterdam, New York and Paris • CTA Digital Patriots Dinner • CTA Technology and Standards Forum • CTA Winter Break • Tech Week We invite you to join us in this journey of innovation and progress.

Become a part of our dynamic community, engage with industry leaders and contribute to shaping the future of technology. Together, let’s turn visionary ideas into reality and make a lasting impact in the industry while changing people’s lives for the better.

We are dedicated to shaping an inclusive, innovative and thriving technological landscape. By uniting diverse voices, fostering groundbreaking ideas and building a strong community of forwardthinkers, we are setting the stage for a more connected and technologically empowered world.

CTA FOCUS FRIDAY: JOIN THE CONVERSATION The Focus Friday series consists of informal and interactive digital sessions that bring together CTA member companies and industry experts to discuss challenges, insights and advice on specific issues technology companies are facing.

Topics range from health policy, mobility, cybersecurity and tariffs to workplace diversity and accessibility. Experts from tech companies, government agencies and other industry organizations guide the conversations and provide their own insights so that attendees have clear takeaways for their businesses. Focus Fridays spark conversations and ideas. They help move the technology industry forward.

Want to join your peers in future discussions? Check out the upcoming CTA Focus Fridays at cta.tech/events/focus-fridays.

Want your company to headline a Focus Friday conversation?

We will work with you to curate a session on your preferred topic. To learn more and get started, contact Deborah Kassoff at dkassoff@cta.tech.

CTA MEMBER BENEFITS AT CES 2024 CTA Member Party All CTA members and their guest (one) are welcome to attend the CTA Member Party on Jan. 9 from 6-8 PM. Location: TAO Asian Bistro Member Lounges • Private meeting rooms (first come, first served) • Wi-Fi • Refreshments • Tables and seating • TV, PCs, printer • Access to CTA staff CES 2024 Member Lounge Locations: • LVCC West Hall, Level 2, Room W227 • LVCC North Hall, Level 2, Room N257 • Venetian, Level 2, Venetian Ballroom D-E Member Lounge Hours: • Monday, January 8: Noon – 5 PM • Tuesday, January 9: 9 AM – 6 PM • Wednesday, January: 8:30 AM – 6 PM • Thursday, January 11: 8:30 AM – 6 PM • Friday, January 12: 8:30 AM – 4 PM

Located in: Grand Canal Shoppes at The Venetian Resort Las Vegas Address: 3377 S Las Vegas Blvd, Las Vegas, NV 89109 CES 2024 Show badge and government-issued photo identification will be required for entry.

Thank You to Our CTA Member Party Sponsors

Exhibitor Perks • Discount of $5 off per square foot on your booth space* (some conditions apply) • Tickets to the VIP Networking Luncheons* • Priority points to apply toward a premium space selection at future shows and priority on booth change waiting lists* • Discount on Innovation Awards entry fees* • Free online CES press list* *For CES Exhibitors Only

Expanded Access • Special recognition on badges and in directory listings • 25% discount on conference passes • Complimentary Free Access to the CTA Match Program at CES 2024 (deadlines apply) • Unlimited free early registration for all employees of your company (deadlines apply).

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MOVING TECHNOLOGY FORWARD. TOGETHER. Technology is about changing people’s lives for the better. It’s about ideas, large and small, that keep us connected, that help us move, that spark even bigger ideas. The Consumer Technology Association (CTA)® convenes companies of every size and specialty in the technology industry to move us all forward.

PUTTING MEMBERS FIRST FORR 100 YEARS

J O I N O U R C O M M U N I T Y O F I N N O VAT O R S T O S H A P E T H E F U T U R E O F T E C H N O L O G Y. Putting Members First for 100 Years I Join Today @ CTA.tech

100 YEARS

V I S I T C TA .T E C H TO LEARN MORE!

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62 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Mercury Marine’s Avator 20e electric outboard

Mercury Marine Earns 3rd Innovation Award BOOTH 6117 Brunswick Corporation’s Mercury Marine division was named a 2024 Consumer Electronics Show (CES) Innovation Award honoree in the Sustainability, EcoDesign & Smart Energy category for the Avator 20e and 35e electric outboards. This is the third CES Innovation Award for Mercury. In 2022, Mercury’s V12 600hp Verado outboard engine won the award in the Vehicle & Transportation category, and in 2021, Mercury’s 1st Mate Marine System technology won in two categories, earning the Best of Innovation designation in the In-Vehicle Entertainment & Safety category and the CES Innovation Award honor in the Vehicle Intelligence & Transportation category.

Mercury introduced the Avator 20e and 35e electric propulsion systems this past August and both will be part of Brunswick’s CES 2024 exhibit as part of the Company’s celebration of its ACES technology and leadership in electrification. The two award-winning models joined the already award-winning Avator 7.5e outboard, which officially launched at CES 2023. Two additional electric outboard products will be unveiled in the coming weeks as Mercury Marine advances its commitment to be the leader in marine electric propulsion.

SunnyFit App Enhances Home Fitness Regimens BOOTH 54500 Embark on your fitness journey with Sunny Health & Fitness’s SunnyFit, the all-in-one home fitness app that empowers users of all levels to achieve their fitness goals.

Discover over 1,000 free on-demand workout video courses crafted by certified trainers, tailored for various exercise equipment such as indoor bikes, treadmills, rowers, ellipticals, dumbbells, bodyweight, and even resistance band exercises. SunnyFit offers the ideal workout for every fitness level and preference, with new courses added weekly!

No equipment? No problem! Enjoy a collection of over 300 free workout courses that require nothing more than your body and the SunnyFit app. Wherever you are, you can still get an effective workout in the comfort of your own home.

SunnyFit’s World Tour mode

Elevate your fitness journey by seamlessly syncing Sunny-branded exercise equipment with SunnyFit. Dive into real-time workout stats, monitor your progress, and share your achievements with an ever-supportive community.

Embark on virtual fitness adventures with the World Tour Mode. Immerse yourself in scenic workout videos specifically designed for indoor exercise bikes, treadmills, and rowers. Awe at breathtaking destinations as you burn calories and have fun.

Connect with like-minded individuals who share your passion for health and fitness. Engage in discussions, share your workout session stats, results, and achievements.Tailor your workout routine to your unique needs and preferences effortlessly. Go solo or team up with others and conquer the leaderboards.

LENOVO, VENETIAN LEVEL 2, BASSANO 2605 The Lenovo Legion Go is Lenovo’s first gaming handheld, featuring innovative tech pushes the handheld gaming space in new ways with a larger screen, higher TDP, and detachable controllers that enable the Go to be used as a handheld, as a tabletop tablet, and even a dedicated FPS mode for on-the-go FPS sessions.

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PRODUCT SPOTLIGHT

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1 ECOFLOW DELTA PRO ULTRA

EcoFlow DELTA Pro Ultra is a whole-home backup solution with an expandable ecosystem, delivering the highest output power ever by one single unit in the history of home backup power. It can successfully power high-voltage solar inputs for users to create a sustainable solar power system.

For increased efficiency, users can expand their DELTA Pro Ultra ecosystem by stacking several together and pairing it with EcoFlow Smart Home Panel 2. The DELTA Pro Ultra is an industry-first innovation that combines smart energy and eco-friendly design into a powerful whole-home power solution. https://www.ecoflow.com/us/delta-pro-ultra Booth: 15707 – LVCC Central Hall

2 WIRELESS MICROPHONE SYSTEM

WCR01 comprises a dual-channel receiver and two wireless transmitters. It can transmit audio signals up to 100 meters with low time latency. The customized acoustic design ensures reliable, clear, bright, and rich sound for short videos, Podcasts, and online live streaming in various noise conditions. www.797microphone.com Booth: 16459

3 LINXURA SMART CONTROLLER

The Linxura Smart Controller offers a portable solution for smart device control. No hubs required. A Clickwheel allows control of 52 devices with on/off via click/doubleclick, and settings like volume up/down, light brighter/dimmer or changing colors via rotating clockwise/counter-clockwise. Create your own Scenes triggering multi devices with a single click. Use up to 3 months per charge. Supports Alexa, Google Home, IFTTT, Sonos, Phillips Hue, LIFX, Switchbot and more through firmware updates. $99.99. www.linxura.com Booth: 50535

4 DECLOAKVISION

DeCloakVision is an innovative privacyenhancing surveillance system that protects individuals’ privacy while enabling the targeted observation and tracking of specific activities. This system employs decentralized AI models, harnessing differential privacy and homomorphic encryption tech for secure, anonymous tracking without compromising identities or public privacy. https://de-cloak.com/en/home-en/ Booth: 15459, Central Hall, LVCC

A SPECIAL ADVERTISING SECTION #CES2024 CES.TECH

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1 LATEST INNOVATION: DUAL LENSES PAIRED WITH TRUE COLOR NIGHT VISION Reolink Argus 4 provides an ultimate home security solution with 4K UHD video quality and a 180° panoramic view, tackling the pain points of blurry details and blind spots. The groundbreaking ColorX technology helps secure your night by capturing true-to-life colors in the dimmest light. And your every moment will be streamed with incredible smoothness thanks to the next-gen Wi-Fi 6 technology. https://reolink.com/ Booth: 52548 - Venetian Expo Center

2 CANON POWERSHOT V10

The Canon PowerShot V10 is a portable vlog and still camera that lets you create impressive videos on-the-go.

This camera has in mind the on-the-go content creator who wants to level-up their creative content and step-up from using a smart phone. It’s packed with key features, including an intuitive control user interface on the touch panel, 19mm (35mm equivalent) lens, with stereo sound capture, a built-in stand, and easy live streaming. https://www.usa.canon.com/shop/p/ powershot-v10 Booth: 17629

3 AURORA USB MICROPHONE

Designed with simplicity and style, the AURORA USB microphone features an aurora light ring. The chic color changes based on recording gain and headphone gain switches. Big diaphragm capsule delivers clear, bright, and rich sound for Podcasts, online live streaming, electronic Sports/Cyber Games and various usage scenarios. www.797microphone.com Booth: 16459

4 MYWAVES

Neuroscience Innovation, patented technology turning your own brainwaves into soundwaves. Clinical test shows this non-invasive, chemical-free sleep solution will result in BETTER SLEEP www.v.tech Booth: 60237

A SPECIAL ADVERTISING SECTION CES.TECH #CES2024

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PRODUCT SPOTLIGHT

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1 XUEERSI XPAD FLAGSHIP MODEL

Xueersi xPad Flagship Model, a learning tablet with accessible top-tier academic resources, integrates AI for personalized curricula with pedagogical expertise. With high-performance hardware, it substitutes unhealthy entertainment, prioritizing parental convenience and offering flexible supervision. Gentle displays protect the eyesight, while interactive learning experiences and the voice assistant create a personalized enriching educational environment. https://ir.100tal.com Booth: Venetian Expo 54768

2 INTRODUCING XBOTGO2: TURN YOUR SMARTPHONE INTO AI SPORTS CAMERAMAN

Embark on a revolutionary journey with XbotGo, our acclaimed XbotGo 1 has already transformed the sports recording experience for sports participants across 50+ countries. With over 100,000 amateur events being auto captured, we are now proud to unveil XbotGo 2.

Calling all Investors, Distributors, Partners in Sports, Tech or Media. Discover the unlimited potential for collaboration and growth.

Website: www.xbotgo.com Contact: support@blinktech.us Booth: Eureka Park #60837

3 PULSETTO: DAILY DOSE FOR LASTING CALM

Pulsetto redefines mental wellness: effortlessly combat stress and improve sleep. This innovative tool integrates into your routine, offering both immediate relief and long-term resilience against life’s pressures – as routine as brushing your teeth. www.pulsetto.tech Booth: 8867

4 AT-SB727 SOUND BURGER TURNTABLE

The Sound Burger is back and better than ever, offering the high-quality analog audio and retro appeal of the 1980s original, along with Bluetooth wireless technology for the new generation. Available in three colors (black, white, and yellow), this portable belt-drive turntable plays 33-1/3 and 45 RPM records and features a high-precision DC motor and a dynamic balance system for the tonearm. Plays up to 12 hours on a full charge. Includes USB charging cable and RCA audio cable. www.audio-technica.com Booth: 20935

A SPECIAL ADVERTISING SECTION #CES2024 CES.TECH

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PRODUCT SPOTLIGHT

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1 OSIM UTHRONE V GAMING MASSAGE CHAIR

OSIM uThrone V is the world’s only gaming chair featuring OSIM’s innovative, patented V-Hand™ massage technology.

Combining outstanding gaming ergonomic designs with a stunning cover designed

by Pininfarina, an Italian design house best known for their Ferrari designs, the uThrone V offers a premium gaming setup while keeping comfort and style top of mind. https://us.osim.com/ Booth: 54252

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CY VISION’S 3D AR HUD REIMAGINES THE IN-CAR EXPERIENCE

1MORE S30 SPORT HEADPHONES

Step into a future where your windshield becomes a portal to a safer, smarter, and infinitely more entertaining drive. The HUD shatters the limitations of traditional dashboards. Eyes glued to the road, not gauges: Speed, warnings, and even potential hazards on your windshield, keeping your focus where it belongs.

Navigation reimagined: turn-by-turn directions without ever breaking your gaze from the road. Personalized cockpit: No more information overload, just a curated stream of what matters most. www.cyvision.com Booth: 4377

The 1MORE S30 sport headphones redefine athletic audio. They feature a 14.2mm Dynamic Driver with a DLC diaphragm and a DBB Low-Frequency Enhancement Algorithm for superior sound. The open-ear design ensures a secure and comfortable fit while promoting situational awareness. These IPX5 sweat-resistant headphones incorporate 4-Mic Intelligent Noise Cancelling for clear calls. With a 30-hour battery life and Bluetooth 5.3 technology, they are ideal for workouts and calls. https://usa.1more.com/products/1more-fit-seopen-earbuds-s30 Booth: 23027

4 AFERO

Afero makes the world’s connected devices smart and secure. Afero’s IOT Platform as a Service incorporates simplicity, ease of use, security, and data privacy into the entire solution, from manufacturing to product to cloud to end user. afero.io Booth: Wynn Encore Hospitality Suites

A SPECIAL ADVERTISING SECTION CES.TECH #CES2024

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PRODUCT SPOTLIGHT

1 GOOVIS G3 MAX

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Most Advanced 5K OLED Cinematic HMD, provides you with a High definition,Ultra-sharp, Giant screen, Immersive, and Cinema-like experience, can be used to view films and videos, play games,Enjoy your private MAX Cinema Anytime, Anywhere. www.goovislife.com Booth: Westgate 531

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CES CONFERENCE SESSIONS FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

WEDNESDAY, JANUARY 10 9:00AM - 10:00AM Collaborative Opportunities to Increase Battery Recycling Location: LVCC, North Level 2, N262 Fee Required? No 9:00AM - 10:00AM KEYNOTE HD Hyundai Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No 9:00AM - 9:40AM The Middle Lane: Self-Driving Cars Today Location: LVCC, West Level 2, W219 Fee Required? Yes 9:00AM - 9:40AM How Market Demand for VR/AR Headsets will Impact Metaverse and Spatial Computing Location: LVCC, North Level 2, N258 Fee Required? Yes 9:00AM - 9:40AM Talent & Franchises: Building a Modern Media Company Location: ARIA, Level 1, Joshua 9 Fee Required? No 9:00AM - 9:40AM Omnicom: Working Together Towards More Inclusive AI Location: ARIA, Level 2, Mariposa 4 Fee Required? No

9:00AM - 9:40AM Emerging Technologies Shaping the Tech Workforce Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

10:00AM - 10:40AM Mic Drop! Unlock the Power of Your Mind with Freestyle Rap Location: Venetian, Level 4, Marcello 4404 Fee Required? No

9:00AM - 9:40AM The Hard Part of AI: Hardware and Chips Location: LVCC, North Level 2, N250 Fee Required? Yes

10:00AM - 10:40AM The Future of EV Batteries is Big Location: LVCC, West Level 2, W219 Fee Required? Yes

9:00AM - 9:40AM Gaming Beyond Leisure Location: LVCC, West Level 2, W218 Fee Required? Yes

10:00AM - 10:40AM Leveraging XR/Metaverse to Achieve Business Success in a Virtual World Location: LVCC, North Level 2, N258 Fee Required? Yes

9:00AM - 9:40AM Smart Mobility in 2024 and Beyond Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 9:00AM - 9:40AM How AI is Transforming Food Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

10:00AM - 10:40AM Arsenal FC x LA Rams: Technology in Football Location: ARIA, Level 2, Mariposa 4 Fee Required? No 10:00AM - 10:40AM Driving Innovation Through Inclusive Design Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

9:45AM - 10:15AM Streaming Success in 2024: How to Adapt to Today’s Consumer Location: ARIA, Level 1, Joshua 8 Fee Required? No

10:00AM - 10:40AM Ethics and AI in Academia Location: LVCC, North Level 2, N250 Fee Required? Yes

9:00AM - 9:45AM The Future of the Entertainment Industry Location: ARIA, Level 1, Joshua 8 Fee Required? No

10:00AM - 10:40AM Gaming Without Borders Location: LVCC, West Level 2, W218 Fee Required? Yes

9:00AM - 9:30AM The Intersection of Music and Technology Location: LVCC, West Level 2, W232 Fee Required? No AS OF JANUARY 4, 2024 CES.TECH #CES2024

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CES 2024 DAILY | JANUARY 9-12, 2024 | 69 11:00AM - 11:40AM Creation and AI - What Will Humans Do? Location: LVCC, North Level 2, N250 Fee Required? Yes

10:00AM - 10:40AM Ahead of the Game: Revolutionizing Athlete Safety with Emerging Health Tech Location: LVCC, West Level 2, W232 Fee Required? No

10:30AM - 10:50AM Data-Driven Shoppable Series Content Powered by New Syndication Technology Location: ARIA, Level 1, Joshua 8 Fee Required? No

10:00AM - 10:40AM Self-Driving Has Entered the Rural Chat Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

10:50AM - 11:10AM 2024: The Year Marketing Will Change Forever Location: ARIA, Level 1, Joshua 9 Fee Required? No

10:00AM - 10:40AM 3D Printed Food & Robotic Chefs Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

10:50AM - 11:30AM Building Brands for the Fans Location: ARIA, Level 1, Joshua 8 Fee Required? No

11:00AM - 11:40AM The State of Streaming: Engaging New Audiences with Localization and Personalization Location: LVCC, West Level 2, W232 Fee Required? No

10:00AM - 10:25AM AI: Technological Tipping Point Location: ARIA, Level 1, Joshua 9 Fee Required? No

11:00AM - 11:40AM Smart Aging: Life’s Better with Connected Technologies Location: Venetian, Level 4, Marcello 4404 Fee Required? No

11:00AM - 11:40AM Ingredients That Make a Smarter City and a Better Community Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

10:15AM - 10:30AM Embrace the Power of Fandom to Connect Content and Commerce Location: ARIA, Level 1, Joshua 8 Fee Required? No

11:00AM - 11:40AM The Future of Software-Defined Vehicles Location: LVCC, West Level 2, W219 Fee Required? Yes

11:00AM - 11:40AM New Voices in Future Food Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

10:20AM - 11:40AM “Conversation with a Commissioner” CES Edition Location: LVCC, North Level 2, N262 Fee Required? No

11:00AM - 11:40AM The Future of a Post-Hype Metaverse Location: LVCC, North Level 2, N258 Fee Required? Yes

11:00AM - 11:40AM Innovations in Health Testing Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

10:25AM - 10:50AM Navigating Retail Media’s Meteoric Expansion Location: ARIA, Level 1, Joshua 9 Fee Required? No

11:00AM - 11:40AM Reviewed AccessABILITY Awards Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

11:00AM - 11:40AM The Evolution of Accessible Gaming Location: LVCC, West Level 2, W218 Fee Required? Yes

HD Hyundai Presents Technologies that will Innovate Transformation at Xite

FIND AT BO US OTH

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HD Hyundai will be presenting its vision to create human sustainability on land under the name ‘Xite Transformation’ at CES 2024. ‘Xite Transformation’ is HD Hyundai’s vision to solve pressing challenges humanity is facing such as safety, security, weak supply chain, and climate change.

The company is eager to embrace its role as a “Future Builder” by expanding its sustainability focus beyond ocean infrastructure to also including land infrastructure.

HD Hyundai’s exhibition booth will consist of three main themes: Future Xite, Twin Xite, and Zero Xite in which each will respectively present how the future of next generation construction machines will look like when utilizing advanced unmanned and automation technology, introduce site control solutions and remote control technologies based on digital twin, and exhibit the company’s wide experience and technological capabilities for green energy value chains.

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70 | CES 2024 DAILY | JANUARY 9-12, 2024 11:10AM - 11:40AM Uber: From Pickup to Purchase - Navigating the New Road of Urban Mobility and Innovation Location: ARIA, Level 2, Mariposa 4 Fee Required? No

1:00PM - 1:40PM How to Think Like an Innovator and Change the World Location: LVCC, West Level 2, W232 Fee Required? No

12:30PM - 12:55PM CES Media Partner Roundtable – A Global Look at Tech Trends Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

11:10AM - 11:35AM New, Next, Now: Innovation in Immersive Experiences Location: ARIA, Level 1, Joshua 9 Fee Required? No

1:00PM - 1:40PM GenAI -- Lab to Real World Location: LVCC, North Level 2, N258 Fee Required? No

1:00PM - 2:00PM Promoting Tech Competition for Consumers and Competitiveness Location: LVCC, North Level 2, N262 Fee Required? No

11:35AM - 12:00PM Welcome to the Age of Infinite Location: ARIA, Level 1, Joshua 9 Fee Required? No 11:30AM - 11:50AM Headliner Conversation with Steve Huffman, Co-Founder and CEO, Reddit Location: ARIA, Level 1, Joshua 8 Fee Required? No 1:00PM - 1:40PM Designing for Vehicle Accessibility Location: LVCC, West Level 2, W219 Fee Required? Yes 1:00PM - 1:40PM Blake Griffin & Ryan Kalil Talk Mortal Media & Strategic Investments Location: ARIA, Level 2, Mariposa 4 Fee Required? No 1:00PM - 1:40PM Gen AI and the Future of Health Care Location: LVCC, North Level 2, N250 Fee Required? Yes

1:00PM - 1:40PM Help! I Can’t Keep Up with Growing Shopper Expectations Location: ARIA, Level 1, Joshua 9 Fee Required? No 1:00PM - 1:40PM Reshaping Retail – AI Creating Opportunity Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 1:00PM - 1:40PM Connective Tissue for Smart Cities Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 1:00PM - 1:40PM Science Fiction On Our Plates Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 1:00PM - 1:40PM Corporate Venture Capital: A TwoWay Street for Success Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

1:00PM - 1:40PM Closing the Gender Equity Gap Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

11:50AM - 12:30PM What Content is Breaking Through to Modern Audiences?

Location: ARIA, Level 1, Joshua 8 Fee Required? No

1:00PM - 1:40PM AI and the Democratization of Games Design Location: LVCC, West Level 2, W218 Fee Required? Yes

12:00PM - 12:25PM CES Tech Talks Podcast: Policy Media Roundtable Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

1:30PM - 2:05PM President’s Roundtable– Future of Media Monetization Location: ARIA, Level 1, Joshua 8 Fee Required? No 2:00PM - 2:40PM Where Should Air Taxis Land?

Location: LVCC, West Level 2, W219 Fee Required? Yes 2:00PM - 2:40PM The Athletic and Google: Using Partnerships for Good Location: ARIA, Level 2, Mariposa 4 Fee Required? No 2:00PM - 2:40PM Digital Health: Enabling the New Era of Value Based Care Location: LVCC, North Level 2, N250 Fee Required? Yes 2:00PM - 2:40PM Empowering Women’s Entrepreneurship Location: LVCC, Grand Lobby, CTA Stage Fee Required? No 2:00PM - 2:40PM Subscribing to a New Business Model in Gaming Location: LVCC, West Level 2, W218 Fee Required? Yes 2:00PM - 2:40PM Sustainability in the Mobility Ecosystem Location: LVCC, West Level 2, W232 Fee Required? No

AS OF JANUARY 4, 2024 CES.TECH #CES2024

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CES 2024 DAILY | JANUARY 9-12, 2024 | 71 2:00PM - 2:40PM AI Revolutionizes Sports & Entertainment at the Olympic Games Location: LVCC, North Level 2, N258 Fee Required? No 2:00PM - 2:40PM Total Commerce – Who’s Doing it Right?

Location: ARIA, Level 1, Joshua 9 Fee Required? No

2:25PM - 3:00PM Bleeding Edge Tech Location: ARIA, Level 1, Joshua 8 Fee Required? No 3:00PM - 3:40PM The Peak of EV and What’s Next Location: LVCC, West Level 2, W219 Fee Required? Yes

3:00PM - 3:40PM The Road to Resilience: Preparing our Food and Water Supply Chain for the Future Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 3:00PM - 3:40PM The Future of Grocery Shopping Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

2:00PM - 2:40PM Try Before You Buy Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

3:00PM - 3:40PM From Pilot to Product - Lessons from Coach, Dr. Martens & Gen Phoenix Location: ARIA, Level 2, Mariposa 4 Fee Required? No

3:00PM - 3:40PM The Tipping Point for AI Location: ARIA, Level 1, Joshua 8 Fee Required? No

2:00PM - 2:40PM Global Disaster Relief: IoT to the Rescue!

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

3:00PM - 3:40PM Immersive Tech: Moving from Hype to High Impact Location: LVCC, North Level 2, N250 Fee Required? Yes

3:40PM - 3:55PM Behind the Scenes with TikTok Star Leenda Dong Location: ARIA, Level 1, Joshua 8 Fee Required? No

2:00PM - 2:40PM The Personalized Food Future Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

3:00PM - 3:40PM Growing Women in STEM, presented

by UL Standards & Engagement Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

3:40PM - 4:40PM Blockchain Leadership on the Rise: What to Expect in 2024 Location: LVCC, North Level 2, N262 Fee Required? No

3:00PM - 3:40PM How Do Blockchain Technology and Communities Enhance Gaming?

Location: LVCC, West Level 2, W218 Fee Required? Yes

3:55PM - 4:35PM Future Predictions from Industry Titans Location: ARIA, Level 1, Joshua 8 Fee Required? No

2:00PM - 3:00PM KEYNOTE Qualcomm Keynote and Nasdaq Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No 2:00PM - 4:00PM CTA Foundation Pitch Contest: Health Tech Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 2:05PM - 2:25PM Headliner Conversation with Charlie Collier, President, Roku Location: ARIA, Level 1, Joshua 8 Fee Required? No 2:20PM - 3:20PM Accelerating Autonomy: The Race for Autonomous Vehicle Leadership Location: LVCC, North Level 2, N262 Fee Required? No

3:00PM - 3:40PM Unlock Ultimate Customer Experience With AI Location: LVCC, North Level 2, N258 Fee Required? No 3:00PM - 3:40PM Partnering to Win Lifetime Customers Location: ARIA, Level 1, Joshua 9 Fee Required? No 3:00PM - 3:40PM Shopping in a 3D World Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

4:00PM - 4:40PM Coding the Car: The Innovators of SoftwareDefined Vehicles, presented by BlackBerry Location: LVCC, West Level 2, W219 Fee Required? No 4:00PM - 4:40PM The Human Component- Exploring CTA and BBC Storyworks New Video Series Location: LVCC, Grand Lobby, CTA Stage Fee Required? No 4:00PM - 4:40PM The Future of Biosensing Technology: Diabetes and Beyond Location: LVCC, North Level 2, N250 Fee Required? Yes

AS OF JANUARY 4, 2024 #CES2024 CES.TECH

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72 | CES 2024 DAILY | JANUARY 9-12, 2024 4:00PM - 4:40PM Navigating the Intersection: Consumer Behavior, Technology, and Content Location: LVCC, West Level 2, W218 Fee Required? No 4:00PM - 4:40PM How Will AI Impact the Jobs of the Future?, presented by IEEE Location: LVCC, North Level 2, N258 Fee Required? No 4:00PM - 4:40PM AI - Get the Party Started!

Location: ARIA, Level 1, Joshua 9 Fee Required? No 4:00PM - 4:40PM Shoppable Videos and Frictionless Checkout Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 4:00PM - 4:40PM Building the Next Generation Restaurant Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 4:00PM - 4:40PM Building a Resilient Global Consumer Technology Supply Chain Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 4:00PM - 6:00PM Cutting Through the Data Clutter with Retail Insights, presented by Walmart Location: ARIA, Level 2, Mariposa 4 Fee Required? No

THURSDAY, JANUARY 11 9:00AM - 9:25AM The Future of Medicine: Individualized Treatments Location: LVCC, North Level 2, N250 Fee Required? Yes

9:00AM - 9:40AM CMO Insights: AI and Digital Inclusion Location: ARIA, Level 2, Mariposa 4 Fee Required? No 9:00AM - 9:40AM AI Shaping IoT Network & Device Security Location: LVCC, North Level 2, N258 Fee Required? Yes 9:00AM - 9:40AM 5G Broadcasting Direct to Mobile Location: LVCC, West Level 2, W219 Fee Required? Yes 9:00AM - 9:40AM Longevity and Biohacking Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 9:00AM - 9:40AM Home Sweet Safe Smart Home Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 9:00AM - 9:40AM Investing in the Future: Is There Space in Your Portfolio?, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes 9:00AM - 9:40AM Rising to the Sustainability Challenge: Innovation & Opportunity Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 9:00AM - 10:00AM Crafting Tomorrow: The Synergy of Creativity, AI and Tech Location: LVCC, North Level 2, N262 Fee Required? No 9:25AM - 9:50AM Technology & Behavior Change: A Formula for Health Improvement Location: LVCC, North Level 2, N250 Fee Required? Yes

9:30AM - 10:00AM Enabling Startups through Indiana’s People-First Approach Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 9:40AM - 10:00AM Investing in the New Space Age, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes 10:00AM - 10:40AM CMO Insights: The Future of the Connected TV Ecosystem Location: ARIA, Level 2, Mariposa 4 Fee Required? No 10:00AM - 10:40AM Cloud Security – The Safest Altitude?

Location: LVCC, North Level 2, N258 Fee Required? Yes 10:00AM - 10:40AM Revolutionizing Health Through Smart Home Innovation Location: LVCC, North Level 2, N250 Fee Required? Yes 10:00AM - 10:40AM Blockchain Goes Mainstream Location: LVCC, West Level 2, W219 Fee Required? Yes 10:00AM - 10:40AM Bringing the Limitless Potential of AI Everywhere Location: LVCC, West Level 2, W232 Fee Required? No 10:00AM - 10:40AM Speaking GenZ Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes 10:00AM - 10:40AM The New Workplace Toolbox Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

AS OF JANUARY 4, 2024 CES.TECH #CES2024

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CES 2024 DAILY | JANUARY 9-12, 2024 | 73 11:00AM - 11:40AM Your Future Travel and Hospitality Experiences are Awesomely Digital Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

1:00PM - 1:40PM A Secured IoT World?: Programs, Rules, Brands, Retailers and Consumers Location: LVCC, North Level 2, N258 Fee Required? Yes

10:00AM - 10:40AM Not All Air and Water is Equal Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

11:00AM - 11:40AM Safeguarding Your Sanctuary: Expectations for Data Privacy in the Smart Home Era Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

1:00PM - 1:40PM How Tech Can Transform Women’s Health Location: LVCC, North Level 2, N250 Fee Required? Yes

10:10AM - 10:40AM Accelerating Developers’ Experience in the Age of AI with Siemens and Microsoft Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

11:00AM - 11:40AM Connectivity in Cars: Navigating the Future, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes

10:20AM - 11:20AM Conversations with U.S. Government Leaders Location: LVCC, North Level 2, N262 Fee Required? No

11:00AM - 11:40AM From Zero to Global Superhero: How Digital Trade Supercharges Startups Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

10:00AM - 10:40AM Satellite-direct-to-phone: Everywhere Connectivity from Space, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes

11:00AM - 11:40AM CMO Insights: Emerging Tools to Capture Consumer Attention Location: ARIA, Level 2, Mariposa 4 Fee Required? No 11:00AM - 11:40AM Growth of the EV Marketplace: Innovations & Investments Location: LVCC, Grand Lobby, CTA Stage Fee Required? No 11:00AM - 11:40AM FML: So, You’ve Been Hacked Location: LVCC, North Level 2, N258 Fee Required? Yes

11:00AM - 11:40AM Green AI: Getting Smarter, Doing Better Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 12:55PM - 2:00PM AI 2024 Location: LVCC, North Level 2, N262 Fee Required? No 12:00PM - 12:25PM Innovating For Your Next 50 Years Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

11:00AM - 11:40AM Future of Care: How Other Industries Shape Health Location: LVCC, North Level 2, N250 Fee Required? Yes

12:30PM - 12:55PM Building Inclusive Practices from the Inside Out at MITRE Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

11:00AM - 11:40AM Blockchain’s Impact on Consumer Technology Location: LVCC, West Level 2, W219 Fee Required? Yes

1:00PM - 1:40PM The Future of Inclusive Design Location: Venetian, Level 4, Marcello 4404 Fee Required? No

1:00PM - 1:40PM AI-Powered Fintech – Everyone Wins!

Location: LVCC, West Level 2, W219 Fee Required? Yes 1:00PM - 1:40PM Essentials of Home Wellness Tech Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 1:00PM - 1:40PM How Space Stations Accelerate Emerging Tech and AI Location: LVCC, West Level 2, W218 Fee Required? Yes 1:00PM - 1:40PM Devices’ Energy Efficient Future Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 1:00PM - 2:00PM ENRICH in the USA Silicon Valley Funding Summit: CES Pitch Competition Winners Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 2:00PM - 2:30PM Masterclass: Discover the Digital Makers Space for Developers by Siemens and Postman Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 2:00PM - 2:40PM Trends in Assistive Tech Location: Venetian, Level 4, Marcello 4404 Fee Required? No

AS OF JANUARY 4, 2024 #CES2024 CES.TECH

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74 | CES 2024 DAILY | JANUARY 9-12, 2024 2:00PM - 2:40PM Our Newest Cyber Threat is AI and AI is Our Biggest Defense Location: LVCC, North Level 2, N258 Fee Required? Yes 2:00PM - 2:40PM Advancing Health Equity Through Technology Location: LVCC, North Level 2, N250 Fee Required? Yes 2:00PM - 2:40PM Wearable Wealth – Visualize the Opportunity Location: LVCC, West Level 2, W219 Fee Required? Yes 2:00PM - 2:40PM Matter Matters: The Importance of Interoperability in the Smart Home Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 2:00PM - 2:40PM Preserving Our Beautiful Planet Through Space-Based Research Location: LVCC, West Level 2, W218 Fee Required? Yes 2:00PM - 2:40PM A Circular Economy To Benefit People, the Planet and Business Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 2:20PM - 3:20PM The U.S. Privacy Landscape - Consumers Deserve Better Than a Patchwork of Confusion Location: LVCC, North Level 2, N262 Fee Required? No 3:00PM - 3:25PM Media Partner Roundtable – Exploring tech trends that will improve lives Location: LVCC, Grand Lobby, CTA Stage Fee Required? No 3:00PM - 3:40PM OTC Hearing Aids - An Update Location: Venetian, Level 4, Marcello 4404 Fee Required? No

3:00PM - 3:40PM Securing the Supply Chain Location: LVCC, North Level 2, N258 Fee Required? Yes 3:00PM - 3:40PM Navigating the Data Revolution in Health Care Location: LVCC, North Level 2, N250 Fee Required? Yes 3:00PM - 3:40PM From Crisis to Opportunity – Pivot and Innovate Location: LVCC, West Level 2, W219 Fee Required? Yes 3:00PM - 3:40PM Elevate Your Space: Enhancing Your Home With Smart Appliances Location: Venetian, Level 4, Lando 4302 Fee Required? Yes 3:00PM - 3:40PM Space Tech: International Achievements and Global Challenges Location: LVCC, West Level 2, W218 Fee Required? Yes 3:00PM - 3:40PM Extreme Tech Challenge Deep Tech Climate Innovations Challenge Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 3:00PM - 3:40PM Integrating Sustainable Thinking into Package Design Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 3:30PM - 3:55PM Media Partner Roundtable – A Global Perspective on Where the Tech Industry is Headed Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

4:00PM - 4:25PM The Frontier of Medical Innovation: Technology & Regenerative Medicine Location: LVCC, North Level 2, N250 Fee Required? Yes 4:00PM - 4:40PM Embracing Neurodivergent Employees in the Tech Industry Location: Venetian, Level 4, Marcello 4404 Fee Required? No 4:00PM - 4:40PM Masterclass: How to Maximize (Social) Media Exposure for your Startup Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No 4:00PM - 4:40PM Where Industry Lines Disappear, presented by ConvergX Location: LVCC, West Level 2, W218 Fee Required? No 4:00PM - 4:40PM Sustainability is Always in Fashion Location: Venetian, Level 4, Lando 4304 Fee Required? Yes 4:30PM - 4:55PM This Time, It’s Different – Where Healthcare Transformation is Working Location: LVCC, North Level 2, N250 Fee Required? Yes

FRIDAY, JANUARY 12 11:00AM - 11:40AM Senate Perspectives on Emerging Tech Policy Location: LVCC, West Level 2, W232 Fee Required? No

3:40PM - 4:40PM Unlicensed Innovation - The Impact of Wi-Fi & Beyond on Daily Life Location: LVCC, North Level 2, N262 Fee Required? No

AS OF JANUARY 4, 2024 CES.TECH #CES2024

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

HD Hyundai Expands Vision to Land With ‘Site Transformation’ BOOTH 4517 HD Hyundai is at CES 2024 presenting its innovative vision to create and encourage sustainability on land under the name Xite Transformation. HD Hyundai’s exhibit at CES 2024 will consist of three main themes: Future Xite, Twin Xite, and Zero Xite.

Xite Transformation is HD Hyundai’s vision to solve pressing challenges humanity is facing such as

An aerial view of HD Hyundai’s CES booth

safety, security, supply chain issues, climate change, and more. The company is eager to embrace its role as a “Future Builder” by expanding its sustainability focus beyond ocean infrastructure to also including land infrastructure. The company plans to expand on its previous vision to include transformative land infrastructure ideas.

Future Xite will present how the future of next-generation construction machines will look like when utilizing advanced unmanned and automation technologies. Twin Xite will introduce site control solutions and remote control technologies based on digital twin. Zero Xite will focus on exhibiting the company’s wide experience and technological capabilities for green energy value chains.

TCL Spotlights TAB 10 NXTPAPER 5G Tablet

PTZOptics Features Enhanced Camera Lineup

BOOTH 18708 The TCL TAB 10 NXTPAPER 5G represents TCL’s dedication to bringing 5G to everyone. It seamlessly blends high-speed internet access with the unique eye-comfort viewing experience facilitated by NXTPAPER 3.0 technology — TCL’s most adTCL’s TAB 10 NXTPAPER 5G Tablet vanced version of the display technology that promotes visual health with an impressive suite of features.

Running on the latest Android 14 and powered by an octa-core processor, the TCL TAB 10 NXTPAPER 5G is a powerful, lightweight, and stylish tablet for both professional users and entertainment consumption on-the-go. Key features include a 10.4-inch 2K ­NXTPAPER Display with a paper-like look that delivers a visual experience close to reading books in natural light, a 6000mAh battery, 6 GB RAM + 128 GB ROM, and 5G connectivity.

BOOTH 23228 At CES 2024, PTZOptics is emphasizing its commitment to revolutionizing video production across multiple industries. With the Move SE camera line starting at just $999, PTZOptics is not only making professional livestreaming technology accessible, but also catering to specific needs across a range of verticals, including education, entertainment, healthcare, and industrial manufacturing.

This year, PTZOptics has announced more than 10 new live-streaming features for its PTZ camera lineup. New features include: • Enhanced Presenter Tracking: The upgraded ­Presenter Lock feature now includes selecting and auto-tracking a specific person within the camera’s web interface.

• New Auto-Framing Feature: Automatically frames all subjects in a scene, perfect for capturing group interactions without manual adjustments.

PTZOptics’ Move SE camera

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76 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Bodyfriend Showcases Phantom Neo Massage Chair BOOTH 17644 Bodyfriend is spotlighting its Phantom Samsung’s Premiere 8K projector with wireless connectivity

Samsung Unveils Premiere 8K Wireless Projector BOOTH 19608, CENTRAL HALL Samsung is promoting its Premiere 8K as the world’s first 8K projector with wireless connectivity, thanks to a new Wireless One Connect Box that transmits content within 33 feet of the viewing area. In another first, the Premiere 8K offers a 100-watt output, Dolby Atmos, and Sound-on-Screen technology.

The Premiere 8K can project up to 150 inches. Its AI upscaling engine can transform 4K content to 8K, ensuring even classics appear crisp and vibrant. With 4000 lm auto-brightness and triple-laser light, the picture shines even in daylight.

The Premiere 8K offers new Lightwarp, the first consumer application that turns any object into an interactive display surface. With Lightwarp, users can even create a customizable dashboard with widgets, transforming any room into a 3D canvas. It also includes patented sound-on screen technology capable of 100-watt output in 8.2.2-channel with Dolby Atmos that feels like its emanating from the screen.

Neo massage chair, which is a CES 2024 Innovation Awards Honoree in the Sport and Fitness category.

In the rapidly evolving world of wellness technology, the Phantom Neo offers cutting-edge features and innovative design. At the heart of Phantom Neo lies the XD Flex (Extreme Dimension Flexible) massage module, equipped with Pulsed Electromagnetic Field (PEMF) technology. This combination delivers a massage experience like never before. The independently operating leg massage units set Phantom Neo apart

Bodyfriend’s Phantom Neo massage chair

from conventional massage chairs, enabling a range of functions previously unattainable in this category, according to the company.

Addressing the prevalent issues of neck and back pain caused by extended smartphone usage and prolonged sitting, Phantom Neo incorporates an innovative headrest. This smart technology, controlled through a mobile app, dynamically adjusts the rise and fall of the headrest, forming a C-shaped curve to alleviate discomfort. The XD Flex module precisely targets the lumbar region, applying physical pressure and repetitive movements for effective relief and relaxation.

Triple Awards for DEEPX AI Chip Tech BOOTH 9069 DEEPX, an AI chipmaking startup, has been recognized with three CES 2024 Innovation Awards — in Computer Hardware, Embedded Technology, and Robotics — for its proprietary ultragap source technology for AI chips.

The following DEEPX solutions were recognized: • Embedded Technology category: An “All-in-4 AI Total Solution” consisting of four AI chips optimized for AI capabilities and performance that can be applied to various embedded systems • Computer Hardware category: The DX-H1, a technology specialized in minimizing energy consumption in high-performance AI computation processing in servers and data centers to reduce carbon emissions • Robotics category: The DX-M1 module, which innovatively realizes the intelligentization of edge devices such as robots for unmanned industrial sites and social infrastructure as well as daily life Each of these solutions utilizes DEEPX’s ultragap source technology, its core and independently de-

veloped technology. According to the company, the brand’s AI chip source solutions offer the latest AI algorithm support technology for edge AI applications, GPU-level high AI accuracy, and the world’s highest effective power-to-performance ratio.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

HyAxiom Showcases Green Hydrogen Solutions BOOTH 5941 HyAxiom, a producer of green hydrogen solutions, is showcasing its products at CES 2024 in Doosan Group’s Booth 5941, West Hall. HyAxiom plans to become a global integrated H2 solution provider by capitalizing on the growing recognition of hydrogen as the next-generation energy source capable of achieving zero carbon emissions.

A critical element in HyAxiom’s strategy is the Proton Exchange Membrane Electrolyzer, commonly known as the PEM Electrolyzer.

This innovative system facilitates the generation of hydrogen through an electrolysis process, during which clean electricity splits water into hydrogen and oxygen. The resulting high purity hydrogen can be applied in various applications and the load following capability ensures seamless integration with intermittent renewable energy sources like solar and wind.

With stationary fuel cells as its current flagship product, HyAxiom is poised to introduce a highly competitive electrolyzer to the market at a significant scale within a short timeframe. The hydrogen produced from HyAxiom’s electrolysis technology is intended for a myriad of applications, including powering buses and trucks, generating power and heat, and serving as feedstock across various industries.

HyAxiom is also exhibiting the PureCell Model 400, the only commercially available fuel cell that successfully operates on 100 percent hydrogen, according to the company.

GatorGrip Phone Stand Strikes Chord in Marketplace BOOTH 60663 GatorGrip is featuring its innovative phone stand at CES 2024. According to the company, the GatorGrip phone stand has captured the attention of tech enthusiasts and consumers alike even before CES opened, leading to unprecedented demand and early sellouts.

The GatorGrip phone stand’s popularity can be attributed to its unique design, which offers stability and flexibility for a wide range of devices. Its sturdyyet-flexible “gator-like” grip provides a secure hold on smartphones, tablets, and other gadgets, making it an essential accessory for modern lifestyles.

Said GatorGrip CEO Nina Seyedabadi, “That our product is selling out prior to the show is a testament to its quality, functionality, and the growing need for versatile tech accessories.”

The GatorGrip team encourages CES attendees to visit its booth to experience the GatorGrip phone

The GatorGrip phone stand

stand firsthand and learn more about its features and compatibility with various devices. The company is eager to engage with industry professionals, media representatives, and potential partners during the event.

Supersonic Inc., an industry leading consumer electronics manufacturer located in Commerce, CA is looking to hire the following posi�ons:

• Na�onal Sales Manager • Regional Sales Manager • Manufacturer Reps - All Regions

Visit us at CES at the Las Vegas Conven�on Center - Central Hall # 20537 Contact Us: Email: Sales@supersonicINC.com Phone: (323) 201-5060 Website: www.supersonicINC.com

Headquarters: 6555 Bandini Blvd., Commerce, CA 90040

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78 | CES 2024 DAILY | JANUARY 9-12, 2024

Sony CEO: “Creators Are at the Heart of our Business”

BY JOHN SCIACCA At its 2024 CES press conference, Sony focused less on new products and more on discussing its tools for enabling content creators, developments with PlayStation game film and TV series adaptations, and discussing the evolving relationship with Honda in its mobility division.

Kenichiro Yoshida, chairman and CEO of Sony Group, said that Sony has always placed people at the heart of creativity, and that “the company has always been committed to being a force for good by empowering creators to turn their creative sparks into stories…creators are at the heart of our business.”

Yoshida mentioned that Columbia Pictures celebrates 100 years this year, and said, “We will continue to work alongside teams of filmmakers, writers, producers and actors to fill the world with emotion.”

To further its support of enabling content creators to express their visions, Sony introduced Torchlight.

This is a space with tools and technologies that allow creators to experiment with new concepts and unique ways of storytelling, allowing ideas to move from concept to visualization to production in realtime using performance capture, virtual cameras, and advanced visualization tools. This provides a much faster time from pre-production to final product.

While Sony has been successf ul with f ilm adaptations of PlayStation games like Uncharted and Gran Turismo, the company also produces some of the most successful television series in the world. Last year, The Last of Us was the second most watched HBO series in the past 13 years, and the series has already

won eight Emmy awards and is currently nominated for five more, with a second season already underway.

Twisted Metal also launched last year on Peacock and has also picked up for second season. Writing is underway for God of War for Prime Video and Horizon Zero Dawn for Netflix. And live action film adaptation of Nintendo’s game franchise, The Legend of Zelda, is underway that “will deliver an amazing tale of adventure and discovery.”

Sony is also looking to expand its imaginative worlds into physical world, and Wonderverse, located near Chicago and opening in two days, will feature immersive experiences from Sony films like Jumanji, Uncharted, and Zombieland, and the company will be demonstrating an immersive world of Ghostbusters here at CES using haptic and motion technology.

PlayStation has been a leader in gaming innovation for decades, and last month PlayStation 5 surpassed 50 million units sold. There has been a tremendous response to hit games like Spiderman 2, Fortnite, and FC24, with over 123 million active monthly accounts.

PlayStation continues to expand on being the best place to play with even greater access to gaming experiences.

Sony continues to find opportunities in both virtual and physical spaces, and its mocopi 3D motion capture creation tool transports real human movement to the virtual space, allowing a new solution for spatial content creation by enabling creators to shape and edit 3D models. Sony says this expands the creation space by overlaying virtual objects into physical spaces, letting creators work in real space with an immersive development experience.

Kenichiro Yoshida, chairman and CEO of Sony Group

Last year’s CES saw the announcement of the new joint development of Sony Honda Mobility, and this year Sony debuted the latest prototype of the AFEELA vehicle, which was driven onto the stage using a PlayStation Dual Shock controller. While they previously stated they expected the first cars to be delivered to customers in spring 2026, no update was given on any timeline.

Toshihiro Mibe, president of Honda, took the stage and said Honda is focused on the future of mobility and added, “That goes beyond the cars and motorcycles on the road today. It will play a key role in the sky, in the ocean, and even outer space.”

Mibe also said, “Mobility is undergoing a once-in100-years transformation. Honda wants to be the company that leads this transformation.” He said there is a unique “chemical reaction” when Sony and Honda collaborate, and hopes Sony Honda Mobility will fully leverage this chemistry to create a new mobility experience, producing “something we couldn’t have imagined before.”

Using Sony’s video, audio, and entertainment technologies, Sony Honda Mobility will transform mobility and offer new value in that space, and Sony believes software will provide new function and value to redefine the relationship between people and mobility.

Of course, safety is also a prime concern, and Sony touted its partnership with Microsoft to use AI for Advanced Driver Assistance Systems (ADAS) along with advanced sensing devices like LIDAR, cameras, and radar, with an aim of realizing autonomous driving.

Yoshida closed by saying the company’s potential is unlimited when they work alongside creators. “People are at the heart of creativity. And we power creativity with technology.”

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