CES Daily Show Preview - 2025

Looking Toward

Looking Toward a Brighter Future

CES 2025 to Showcase the Latest in Digital Health, Mobility, AI, and Much More

CTA WELCOME

BY GARY SHAPIRO, CEO, KINSEY FABRIZIO, PRESIDENT, JOHN KELLEY, VICE PRESIDENT, CES SHOW DIRECTOR, CONSUMER TECHNOLOGY ASSOCIATION (CTA)®

CES 2025 Will Explore How Tech is Shaping our World and Transforming What’s Possible

Welcome to Las Vegas and CES 2025! We’re thrilled to bring the entire global innovation ecosystem together to forge partnerships, make deals and spotlight the technologies shaping our world and transforming what’s possible.

At CES 2025, we’ll explore how technology and people can work together in more powerful ways, enhancing human potential and creating a smarter, more connected future. Walk the show floor to see new and exciting innovations in augmented and virtual reality, digital health, entertainment, gaming, mobility, robotics, smart home, and more. After making a splash last January, expect new applications for AI across nearly every area, and a growing emphasis on technologies that support shared goals like sustainability and accessibility.

You’ll hear those themes woven throughout the conversations at CES 2025. This year’s show features a powerful lineup of keynote speakers, with CEOs including Accenture’s Julie Sweet; Delta Air Lines’ Ed Bastian; NVIDIA’s Jensen Huang; Panasonic’s Yuki Kusumi; SiriusXM’s Jennifer Witz; Volvo Group’s Martin Lundstedt and Waymo’s Tekedra Mawakana. Along with new keynoters, we’re excited to debut two new keynote venues, welcoming CES attendees to Mandalay Bay and Sphere –marking the venue’s first ever use by a trade show!

For the latest on the trends and topics moving the tech world forward, don’t just watch the keynotes. CES 2025 will feature over 1000 speakers across more than 50 conference tracks, with new topics including the energy transition, quantum, and the convergence of technology and fashion. Attendees can check out our Research Summit, C Space ® mainstage, and Innovation Policy

Gary Shapiro CEO Consumer Technology Association (CTA)®

Kinsey Fabrizio

President

Summit. This year, we’re especially proud to present an incredible lineup of speakers on the Great Minds stage, featuring leaders from companies like Netflix, Mastercard, Meta, NASA and more!

For CES 2025, we know the conversation will extend far beyond Las Vegas. As part of our commitment to storytellers at the show, we’re launching an all-new CES Creator Space located in the heart of the action in the Central Hall lobby. This space offers media and content creators a dedicated space to collaborate, create, learn, and connect, as well as a stage with three days of programming.

While CES 2025 officially runs from January 7-10, we’ll be making news even before the show floor opens. That’s because Media Days (January 5-6) will feature press conferences from big brands like AMD, Hisense, John Deere, LG, Samsung, Siemens, and Toyota. Expect some announcements both there and at the CES 2025 Power Sessions, designed to spotlight innovations from newer companies and breakout innovators. Media Days will also feature the official media preview event, CES Unveiled Las Vegas, which offers access to exhibitor product innovations and CTA’s highly anticipated annual market research presentation, Tech Trends to Watch.

As you prepare for your time at the show, we invite you to DIVE IN to all CES 2025 has to offer—breakthrough innovations, top minds from every industry, and the unmissable connections that can only happen at the most powerful tech event in the world.

Visit CES.tech to discover what’s in store and to sign up for CES news and industry insights.

John

Consumer Technology Association (CTA)®

®

Kelley Vice President, CES Show Director Consumer Technology Association (CTA)

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Best of all, HDR10+ supports a wide range of applications, including streaming movies and television; video games; live sports; car infotainment; content optimization; in-flight entertainment and NextGen TV broadcasts.

A CES First: Delta CEO to Deliver Keynote at Sphere

Ed Bastian, CEO of Delta, is being featured as a keynote speaker for CES 2025. On stage at Sphere, the next-generation entertainment medium that is redefining live experiences, Bastian will take the audience on an immersive journey highlighting Delta’s vision for using technology to enrich human experiences. This will mark the first CES keynote ever hosted at the groundbreaking venue.

Delta’s keynote experience is at 5 p.m. PT on January 7. This event is only open to credentialed CES attendees, and a separate ticket will be required to access the keynote.

“Technology is a powerful tool, but it’s people that make true innovation possible,” said Bastian. “We’re on the brink of a new era, and I can’t think of a better way to demonstrate how the Delta team will leverage cutting-edge advancements to propel our next century of flight.”

This will be Delta’s third CES appearance following the conference’s first keynote remarks by an airline in 2020, as well as in 2023 when Delta announced fast, free onboard Wi-Fi across its fleet for SkyMiles Members.

Throughout the presentation, Delta will employ Sphere’s next-generation technologies, including:

Bigger, Bolder CES 2025: ‘Dive In’

BY STEWART WOLPIIN

Just how big will International CES 2025 be? After being metaphorically shuttered for the last four CESes, the South Hall at the Las Vegas Convention Center will once again be filled with exhibitors, and the world’s newest iconic music and entertainment venue, the 18,000seat Las Vegas Sphere, will for the first time host one of the show’s keynotes.

its globally-recognized exterior—the “Exosphere”— the world’s largest LED screen; the interior display plane—the world’s highest-resolution LED screen; and the world’s most advanced audio system, Sphere Immersive Sound, powered by HOLOPLOT.

“Sphere is a powerful platform for brands to connect with key audiences, leveraging next-generation technologies to boldly deliver a one-of-a-kind experience and amplify their message,” said Jennifer Koester, President and COO, Sphere. “The teams at Sphere, Delta, and CES share a passion for innovation and storytelling, and this keynote is going to be unlike anything this audience has ever experienced before.”

To support CES attendees from around the world, Delta will increase service in and out of Las Vegas and offer expedited CES badge pickup for Delta SkyMiles Members arriving at Las Vegas’ Harry Reid International Airport (LAS) from January 5-7.

CES 2025 Unveils ‘CES Creator Space’

The Consumer Technology Association (CTA), owner and producer of CES, is introducing the CES Creator Space at CES 2025. This innovative space is designed to empower the diverse community of content creators and media who attend the show. CES Creator Space will provide tools and workspaces for storytellers to produce compelling content for many platforms and forge meaningful connections with exhibitors. The stage at the CES Creator Space will feature three days of programming designed to help creators hone their craft.

“Creators are at the heart of the modern tech narrative, bringing groundbreaking innovations to life for audiences around the world,” said Kinsey Fabrizio, president, CTA. “The CES Creator Space is a

natural evolution of our commitment to this influential group, offering them a dedicated space to collaborate, create, learn, and connect. Whether they are emerging voices or established influencers and reporters, all creators will find immense value in this new multi-use area.”

Located in the Central Hall Lobby of the Las Vegas Convention Center, the CES Creator Space is designed with direct input from the creators, ensuring it enhances their CES experience. This space offers valuable resources including workstations, recording pods, networking events, onstage conference programs, and plenty of room to relax, recharge, and create. Conference programming includes topics of importance to this community: production tips

CES 2025 also adds new partnerships with organizations such as Quantum World Congress for a half-day program on quantum computing, and new conference tracks covering emerging tech areas such as energy production.

“One of the not-so-secret ingredients of CES’ long-term success is that we’re constantly looking for ways to keep the show fresh and engaging for attendees,” explains Kinsey Fabrizio, CTA president. “Every year, we have a goal of adding at least three new elements for CES, and CES 2025 is no exception. We’ve surpassed that goal.”

WHAT’S IN WHICH HALL?

South Hall be filled with traditional CES products and accessory categories, the first time the Hall will be occupied since CES 2020.

Central Hall will again play host to the industry’s traditional big brand heavyweights including Bosch, Hisense, LG, Panasonic, Samsung, and Sony.

Continued on page 49

and techniques, storytelling, working with brands, monetization of content, rights and ownership, and more. The CES Creator Space is a place to work and get smart about work at the same time.

“The Creator Space is a gateway to new collaborations, insights, and ideas for storytellers,” said John T. Kelley, VP, CES Show Director, CTA. “By participating, creators put themselves at the forefront of technology discovery and communication, while exhibitors gain access to authentic voices that can share their stories with the world.”

Ed Bastian, Delta CEO

CES Keynote: Martin Lundstedt, Volvo Group

Martin Lundstedt, President and CEO of Volvo Group, is scheduled as a keynote speaker for CES 2025, along with several influential guests. Volvo Group will highlight its vision for a 100 percent safe, 100 percent fossil-free, and 100 percent more productive transportation and infrastructure. Lundstedt will speak at 9 a.m. PT on January 8 in the Palazzo Ballroom at the Venetian.

The Volvo Group presentation is focused on the urgency to deliver a more sustainable and efficient way of working through the power of electrification, connectivity, and automation. Technology and collaboration are Volvo Group’s most effective tools in achieving its ambitious target to reach net zero value chain greenhouse gas emissions by 2040.

AI-Powered Features in Spotlight at CONNECTIONS Summit

Parks Associates will share its latest smart home and AI research at its 19th annual CONNECTIONS Summit, a partner conference hosted on January 7 at CES 2025. The firm’s latest research, Consumer Perception and Use of Generative AI, reports that the majority of households intending to buy smart video doorbells and smart cameras consider AI capabilities an important part of their purchase decision.

The study of 8,000 U.S. internet households tracks consumer demand for AI and machine learning (ML) applications across connected living verticals. Context and the ability to identify people and objects are increasingly important capabilities in security and safety systems and devices. These capabilities allow for precise threat detection and tailored responses, making environments safer and more secure.

“At CONNECTIONS Summit, we will address how AI technology plays a crucial role across the connected home, including home security, by enhancing video verification and allowing for real-time monitoring and accurate threat assessment,” said Elizabeth Parks, President and CTO, Parks Associates. “Its ability to analyze footage and identify potential security breaches improves response times and reduces false alarms.”

CONNECTIONS Summit is sponsored by

Volvo Group will highlight its unique threepronged approach to fossil-free transportation: battery electric, hydrogen fuel cells, and combustion engines running on renewable biofuels. The company will explain why a systemic approach across the entire value chain is essential to support the successful adaptation and continued adoption of these technologies.

In the light of rapid climate change, now more than ever, Volvo Group believes that leveraging strategic partnerships across industries and governments is the key to accelerating change. Putting vision into action, Volvo Group will also share concrete steps towards integrating sustainable practices across its operations.

Chart showing the importance of specific AI capabilities among device purchase intenders, from Parks Associates’ new study, ‘Consumer Perception and Use of Generative AI’

Alarm.com, Kwikset, Shelly, and Ubiety Technologies. Sessions focus on the business of the connected home with the following topics:

• AI in the Smart Home: Applications and Ethics

• Profitability in the Connected Home

• Smart Home Standards & Platforms: Who’s Winning

• Demand for Energy Management at Home

• Navigating the Multifamily IoT Markets

• Home Security: Trends and Transformations

“Generative AI will be a catalyst for growth, a critical new tool for operational efficiency, or a competitive threat,” Parks said. “For many, it will be all three.” Registration is open fornCONNECTIONS Summit at CES. To schedule an interview with an analyst or to request specific data, contact Mindi Sue Sternblitz-Rubenstein at 384836@email4pr.com or 972490-1113.

Martin Lundstedt, President/CEO, Volvo Group

Swiss AI Innovation in Spotlight at swisstech Pavilions

With the theme “Step into the future: Experience Swiss AI innovation,” swisstech is presenting two dedicated pavilions at CES 2025 featuring Switzerland’s leadership in artificial intelligence, innovation, and its thriving business ecosystem.

The pavilions at CES Las Vegas will emphasize Switzerland as a hub for cutting-edge technologies, from AI-powered automation and robotics to advanced medtech, fintech, edutech and cybersecurity solutions. Switzerland recently debuted one of the fastest computers in the world, the new ethical supercomputer Alps, which will strongly contribute to research infrastructure.

Key highlights include:

Two Pavilions: Located at the Venetian Expo Eureka Park, Level 1, Hall G, Booth 61033 and Global Pavilion, Level 2, Hall D, Booth 50435 32 Swiss startups, leading companies, and research institutions contributing to Switzerland’s reputation as a global hub for AI and technology will be featured.

Collaboration Opportunities: Attendees will have the chance to engage with Swiss innovators, experience solutions live and explore partnership opportunities that leverage AI to solve real-world business challenges.

Why Switzerland? Switzerland consistently ranks among the top nations for innovation, boasting a favorable regulatory environment, world-class universities, and a robust tech ecosystem. It is home to breakthrough developments in AI, driven by collaboration between the public and private sectors. In the field of academia, EPFL and ETH Zurich Universities are stepping up their efforts to lead Swiss AI research to the international forefront,

SONY GROUP CORPORATION, GRAND LOBBY 5-1 Four base wireless speakers and 360 Spatial Sound Mapping, Sony’s flagship Theater Quad brings the true sound of cinema home. Creating 12 phantom speakers with wider coverage, every seat is the best seat in the house. Designed to complement, not compromise, the speakers can be wall-mounted or free-standing to offer convenience and style. It delivers an unmatched audio-visual experience, immersing you in every scene by supporting the latest formats that take all media to a whole new level. This innovation doesn’t come at the expense of the environment as Sony is committed to using less virgin plastic in products and packaging.

enhancing their collaborations and announcing the foundation of the Swiss National AI Institute (SNAI) with the goal of addressing challenges in AI. With CES 2025’s global reach, Switzerland aims to strengthen its position as a destination for businesses seeking AI solutions that are both impactful and sustainable.

Switzerland’s presence at CES 2025 underscores its commitment to supporting the growth of AI and digital transformation on an international scale. The event will be an opportunity for businesses to discover how Switzerland’s AI ecosystem can drive the future of business globally.

Switzerland Global Enterprise (S-GE), a privatepublic initiative supported by Presence Switzerland, Innosuisse, Swissnex and Switzerland Global Enterprise, is the official Swiss organization for export and investment promotion with offices throughout Switzerland and a global presence in collaboration with the FDFA and local partners.

Clear Audio Launches New True Wireless Earbuds

VENETIAN SUITES, 29-318 Cleer Audio is introducing the ARC3 True Wireless Open-Ear Earbuds, with a flexible ear hook hinge design that now includes voice control, wireless charging, LCD touchscreen smart case, Bluetooth 5.4 Mul tipoint connectivity, 50 hours of battery life and more.

The ARC3 earbuds feature multi-function al technology and are equipped with voice con trol, Dolby Atmos optimization with Dolby head tracking for immersive sound, aptX Lossless and Snapdragon Sound Certification, LDAC (Lossless Digital Audio Codec) Hi-Res ultra-clear wireless au dio transmission reproduces every drumbeat with sub tle and rich details.

Features include powerful sound with its improved 16.2mm Neodymium Dynamic Driver and Lossless audio for an unrivalled immersive listening with aptX Lossless technology; Snapdragon Sound S5 Gen 2 certification and LDAC Hi-res ultra-clear wireless audio transmission. Supports aptX Lossless, aptX Adaptive, LDAC, AAC, and SBC.

Cleer Audio’s ARC3 true wireless openear earbuds

Revolutionizing Massage Chairs:

Where Technology Meets Tradition

by Minoru (Michael) Kogure

DAIWA Massage Chair

When we first introduced massage chairs to the U.S. market, it took considerable time to help people understand their health benefits. At first, people viewed massage chairs as a luxury or an indulgent gadget. We had to start by demonstrating the advantages that massage chairs could bring, primarily through hands-on experiences. But today, massage chairs are widely adopted worldwide, and particularly in the U.S., they are increasingly found in many households. Interestingly, in Japan—the birthplace of the massage chair—each model must obtain medical certification. This stringent medical approval process acts as a bottleneck for the development and introduction of new products, often leading to long lead times from development to market

also fosters innovation, creating a fertile ground for the development of cutting-edge models. As a result, the U.S. has the potential to become a global hub driving advancements in massage chair technology.

Recently, the World Health Organization (WHO) announced that there are 361 acupuncture points on the human body, and massaging these points can contribute to health promotion. This growing global recognition of massage as a vital health practice is further fueling the popularity of massage chairs.

massage therapy found in Japan, the increasing focus on health and wellness,

along with a growing demand for innovative products, has made massage chairs a symbol of modern health consciousness. In fact, vending massage chairs are now a common sight in many public spaces, signaling how widespread and accepted they have become. This trend is accelerating their adoption, and it seems that the day when massage chairs are a household necessity is rapidly approaching. With their health benefits gaining global recognition and technological advancements making them more comfortable than ever, massage chairs are becoming indispensable worldwide.

Daiwa Massage Chairs remains committed to designing and providing products that blend cutting-edge technology with the tradition of hospitality, offering a comprehensive approach to relaxation and health maintenance.

and making it harder for new models to emerge. Nevertheless, Japan remains a leader in pioneering advanced massage technology.

In contrast, the U.S. has a far more flexible regulatory environment. Unlike Japan, there is no strict certification system for massage products, which makes it easier for manufacturers to enter the market. This openness not only benefits sales but

Our company has continuously evolved its products, guided by years of experience and customer feedback. We embrace the fusion of Western technology with the principles of traditional Eastern medicine to enhance health. For every new model, we refine the timing and rhythm of the massages based on user input, leading to innovations like the Daiwa Supreme Hybrid. This versatile model provides back massages as well as massages targeting areas from the hips to the soles of the feet. In addition, this model is equipped with a stretching function, so you can get a massage and a stretch at the same time.

In the U.S., these innovations have been quickly embraced, particularly in a fastpaced, stress-filled society. While the may not have the deep cultural history of

Looking ahead, the future of massage chairs is poised to evolve alongside advancements in AI technology. With AI, we expect even more effective massages tailored for health promotion. Products that focus on disease prevention and provide massages optimized for specific conditions will soon be developed. By personalizing massage techniques to individual health needs, the future of massage promises to be a truly customized experience.

The Supreme Hybrid, the top-of-the-line model in DAIWA massage chair collection.

Las Vegas Convention Center Booth #14841 Venetian Expo (formerly Sands) Booth #53739

U.S. Jaclean President Minoru Kogure with Daiwa Supreme Hybrid

CES Keynote: Jensen Huang, NVIDIA

NVIDIA founder and CEO Jensen Huang will deliver a keynote at CES 2025. Huang will deliver his keynote Monday, January 6, at 6:30 p.m.

Known for his forward-thinking approach and passion for technology, Huang has been named the world’s best CEO by Fortune and The Economist, as well as one of TIME magazine’s 100 most influential people in the world. His CES 2025 keynote will set the scene for an exciting conference featuring the latest in technology.

“NVIDIA exemplifies the cutting-edge innovation we celebrate,” said Kinsey Fabrizio, President, CTA. “We couldn’t think of a better time to dive in and bring a beacon of innovation like NVIDIA to our global keynote stage.”

Huang’s career and contributions as the founder and CEO of NVIDIA demonstrate the power of ideas, technology, and conviction to drive innovation and impact in business and society. NVIDIA’s accelerated computing and AI platforms are installed in several hundred million computers, available from all major clouds and server makers, power 76 percent of the TOP500 list of the world’s fastest supercomputers, and have more than five million developers.

LG Juggernaut Adds 20+ Innovation Awards to Trophy Shelf

BOOTH 15004 LG Electronics (LG) has garnered significant recognition for its cutting-edge smart life solutions at the CES 2025 Innovation Awards, securing over 20 awards,

LG’s impressive collection of CES 2025 Innovation Awards, which includes three “Best of Innovation” honors, underscores the company’s commitment to design and technological innovation. LG’s solutions are being recognized across multiple categories, including Artificial Intelligence (AI), Home Appliances, Gaming & eSports, Imaging, Video Displays, Computer Hardware & Components, Smart Cities and Cybersecurity.

A highlight of LG’s achievements being honored at CES 2025 is the LG OLED TV, which received six Innovation Awards, including the Best of Innovation Award in the Video Displays category. This marks the third consecutive year that the LG OLED TV has been recognized with Best of Innovation honors. Since their debut in 2013, the LG OLED TVs have earned at least one CES Innovation Award each year, solidifying its dominance in the premium TV market.

In addition, LG’s webOS smart TV platform, a cornerstone of the company’s platform-based service business, was honored with an Innovation Award in the Cybersecurity category. LG’s “Affectionate Intelligence” AI home hubs also received accolades at the CES 2025 Innovation Awards. These advanced devices exemplify the company’s

“AI Home” concept, providing new value to customers and representing a significant advancement in smart home living.

The Self-Driving AI Home Hub, which won Innovation Awards in both the AI and Smart Home categories, features multimodal sensing capabilities that integrate voice, sound and image recognition. LG ThinQ ON, an AI home hub powered by generative AI, also earned a CES Innovation Award. Acting as the “brain” of the AI Home, LG ThinQ ON maintains seamless connectivity among home appliances and IoT devices around the clock.

The LG UltraGear OLED Gaming Monitor garnered three awards at CES 2025, including the Best of Innovation in the Gaming & eSports category, as well as an Innovation Award in the Imaging category. This advanced monitor merges the exceptional picture quality of OLED with an optimized viewing experience tailored for gamers.

Alongside the UltraGear OLED Gaming Monitor, other innovative LG products received awards, including the LG gram Pro 2-in-1, LG MyView Smart Monitor, LG UltraFine monitor and LG CineBeam projector, demonstrating the company’s extensive influence across technology categories.

The complete list and details of LG’s CES 2025 Innovation Award winners will be revealed at CES 2025 on January 5.

Jensen Huang, NVIDIA

3M+ RIDERS WOLRDWIDE

58 RIDING COUNTRIES

12B+ MILES RIDDEN

‘Fireside Chat’ Keynote Features

Witz, Flowers on Audio Evolution

Jennifer Witz, CEO of SiriusXM, will keynote at CES 2025. Witz will take the stage alongside Ashley Flowers, #1 female podcaster in the U.S., host of the hit podcast Crime Junkie, and Founder of audiochuck, a leading media company. Witz and Flowers will participate in a fireside chat on the evolution of audio and what they believe is next for the industry.

Samsung Honored for Low-Power DRAM

BOOTH 18604, CENTRAL HALL Samsung Electronics has developed the industry’s first LPDDR5X DRAM, achieving speeds of up to 10.7 Gbps using 12 nanometer-class process technology. This development advances the performance of low-power DRAM and is the smallest chip size among existing LPDDRs. The technology is designed to support the increasing requirements of AI-driven applications from PCs, servers, and vehicles to emerging on-device AI applications, offering a balance of high performance and energy efficiency.

Samsung’s 10.7Gbps LPDDR5X not only improves performance by more than 25 percent and capacity by more than 30 percent compared to the previous generation, but also expands the single package capacity of mobile DRAM up to 32-gigabytes (GB), making it an optimal solution for the on-device AI era that requires high-performance, high-capacity and low-power memory.

Samsung’s LPDDR5X DRAM is a CES Innovations Awards 2025 Honoree in Mobile Devices, Accessories & Apps.

The keynote will take place January 7 at 11 a.m. PST, in C Space at ARIA Las Vegas.

Witz joined SiriusXM in 2002 and was named CEO in January 2021. She has overseen the company’s evolution and digital transformation and solidified its position as a leading audio platform, serving millions of listeners with a humanfirst approach. Witz is known for her strategic vision and commitment to expanding SiriusXM’s offerings, including a powerful and diverse slate of today’s top voices across entertainment, news, music, sports, talk, and more; the evolution of its streaming and in-car technology; and the growth of its advertising business. With Witz at the helm, the company has continued to make great strides towards its overarching vision: to shape the future of audio, where everyone is effortlessly connected to the voices, stories, and music they love.

Junkie. Known for her unparalleled storytelling and dedication to unearthing gripping narratives, Flowers built audiochuck from the ground up into one of the world’s leading media companies. Now home to more than 10 chart-topping shows, audiochuck sets new standards in podcasting through Flowers’ innovative vision and unwavering commitment to impactful storytelling, redefining true crime media on a global scale.

As the top female podcaster in SiriusXM’s Podcast Network, Ashley Flowers commands one of the largest audiences in podcasting, reaching millions of listeners every month with her acclaimed show Crime

The dynamic conversation between Witz and Flowers will explore the intersection of technology, creativity, and storytelling in audio, providing a glimpse into the medium’s future. Witz and Flowers will offer solutions to challenges facing audio creators and the audio industry today.

Incheon-IFEZ Promotion Pavilion to Showcase Innovative South Korean Startups

The city of Incheon and the Incheon Free Economic Zone (IFEZ) are participating in CES 2025 to showcase innovative South Korean Incheon startups and Innovation Awards Honorees.

The Incheon-IFEZ Promotion Pavilion, located in AI Zone of LVCC North. Booth 9037, is hosting a series of media events and programs to promote its vision, highlighting the innovative technologies of participating companies, and facilitating discussions around smart city development and investment opportunities. The pavilion theme is “Urban Renaissance: Building Tomorrow’s Smart Cities Today.”

The City of Incheon, South Korea’s Mayor Yoo

Jeong-bok, will be a special guest. He will spotlight his vision, highlighting Incheon and IFEZ’s global leadership by presenting its smart city vision and future strategies, showcasing innovative technologies and urban plans to the world.

Incheon has become a global business hub boasting an ideal international business environment. It includes Incheon International Airport, the rapidly growing Incheon Port, world-class foreign universities located in Songdo Global Campus, and an international business and bio-hub. The IncheonIFEZ Pavilion is where everything from bio to logistics, medical care, education, and high-tech industries can be enjoyed.

Ashley Flowers

Jennifer Witz

CES Keynote: Julie Sweet, Accenture

Accenture Chair and CEO Julie Sweet will share her insights on the keynote stage at CES 2025 on January 8 at 2 p.m. in the Palazzo Ballroom at the Venetian. Accenture is a long-standing CES exhibitor, showcasing how businesses can leverage emerging technologies, including AI, to enhance customer experiences and operational efficiency.

“Accenture continues to be a driving force in innovation, continuing a legacy in technology services with groundbreaking work in AI,” said Gary Shapiro, CEO, CTA. “Under Julie’s leadership, Accenture became a leader in cloud and AI solutions and scaled sustainable business models for some of the world’s largest companies.”

Sweet is a premier advisor to the world’s most influential business leaders, guiding them through the AI-powered reinvention of their enterprises. Her leadership and guidance touch virtually every sector and region, helping companies harness the potential of AI, data and emerging technologies. She has been recognized on TIME’s 100 Most Influential People, as one of Fortune’s Most Powerful Women in Business and by Forbes as one of The World’s 100 Most Powerful Women. Sweet became CEO in September 2019 and assumed the additional position of chair in September 2021.

During CES 2021, Sweet shared her predictions on the next decade of tech trends, and how tech can help companies and society bridge gaps and divides.

Accenture is a talent- and innovation-led com-

pany with 774,000 people serving clients in more than 120 countries. The company has become the go-to partner for businesses seeking to reinvent using tech, data, AI and new ways of working. Accenture views generative AI as holding tremendous potential as a catalyst for reinvention; the company had $3 billion in new generative AI bookings in its recently completed fiscal year 2024.

This announcement came a week after Accenture and NVIDIA announced an expanded partnership, including Accenture’s formation of a new NVIDIA Business Group, to help the world’s enterprises rapidly scale their AI adoption. Jensen Huang, founder and CEO of NVIDIA, will also be a keynote speaker at CES 2025.

Naqi Logix Honored for Neural Earbuds

EUREKA PARK, BOOTH 62232 Naqi Logix is celebrating its second consecutive CES Honoree Innovation Award in the Accessibility and Aging category. The 2025 award is for the Naqi Neural Earbud, touted by the company as a breakthrough in neural wearables. This non-invasive, hands-free device enables users to control digital devices without physical touch, voice, or visual input, a compelling alternative to brain implants.

Using proprietary technology, the Naqi Neural Earbud empowers users to control computers, wheelchairs, robotics, and more by detecting facial micro-gestures. Naqi is also developing applications across gaming, healthcare, accessibility, and beyond to transform human-device interaction. Naqi’s mission is clear: creating technology that bridges people and devices, giving everyone their “superpower.”

Hisense Launches Jumbo for the Modern Kitchen

BOOTH 16625 At CES 2025 Hisense is introducing the Jumbo Side-by-Side Refrigerator, described by the company as the largest and most volumetrically efficient smart refrigerator on the market. Designed for modern kitchens, it seamlessly combines style, functionality, and cuttingedge technology.

With a spacious interior, the Jumbo Sideby-Side optimizes storage with innovative ultra-thin foam layers and VIP technology. It features a sleek, flat door design crafted from fingerprint-resistant stainless steel and customizable dual recessed and grip handles, balancing durability and style. A high-resolution 27-inch smart screen with ConnectLife technology on the refrigerator door serves as a control hub, letting users share photos, stream media, access recipes, and connect to smart home devices, enhancing daily convenience.

Internally, the refrigerator is outfitted with an antibacterial gray liner, an all-metal air duct, and top-and-side LED lighting for a sophisticated, hygienic aesthetic. Adjustable door bins and a dedicated pizza space keep essentials organized, while an on-door ice and water dispenser accommodates even the largest cups.

Hisense’s JumboSide-by-Side refrigerator

Julie Sweet, Accenture Chair/CEO

SAMBOMOTORS GROUP presents a new vision in

Air Mobility and Robotics

SAMBO MOTORS GROUP is repositioning itself as a leading provider of core components in the future mobility field with the vision of ‘+Mobility: Add New Value to Mobility’. Through relentless effort and a pioneering spirit, we will spearhead the urban aviation and robotics market, which will become the central industries in the near future.

SAMBOMOTORS GROUP has successfully developed the world's first hydrogen fuel cell-based hybrid system optimized for power distri bution, addressing the issues of battery safety and short lifespan. This innovative system is projected to extend the flight time of AAM by approximatel y 35% compared to the battery system. By combining the high energy density of batteries with the convenience of hydrogen, which offers fast charging and an extende d range, this system not only extends flight time but also increases battery replacement cycles. This technology represents a significant advancement in AAM operat ions.

Moreover, SAMBOMOTORS GROUP has made significant advancements in the development of essential components and technologies, including electric motors, electronic transmissions, BMS (Battery Management System), and electronic cooling devices. These technologies are pivotal the AAM sector. The company is establishing itself as a leading competitor in the AAM and defense industries.

Additionally, SAMBOMOTORS GROUP has also completed the development and commenced mass production of entertainment drones (l ight show drones) based on swarm drone technology, which enables simultaneous control of multiple drones. In the sub -150kg ultra-lightweight unmanned drone sector, the development of various types of multi-purpose drones has been completed and they are now entering the commercial stage. These drones are capabl e of performing a range of tasks, including organ transportation for emergency patients, military reconnaissance and police patrol, and inter -regional cargo transportation with payloads of up to 40 kg.

Furthermore, SAMBO MOTORS GROUP is launching a pioneering mobile robot concept equipped with ball -wheels, targeting the rapidly growing autonomous mobile robot sector across various industries, including logistics. This robotic technology, which offers a 30% improvement in tur ning radius compared to conventional robotics, allowing it to be deployed in diverse environments such as warehouses, manufacturing facilities, and service indust ries without being restricted by space.

SAMBO MOTORS GROUP, a company renowned for its innovative spirit and dedication to overcoming technological challenges, cordi ally invites you to visit its exhibits. You will find the company at Tech EAST LVCC West Hall #7320. These exhibits are expected to be among the most prominen t attractions at CES 2025.

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Experience the future of high-end immersive sound Booth #21832, CES Central Hall

beyerdynamic Expands Wireless Product Line

VENETIAN PALAZZO HOSPITALITY SUITES Beyerdyanamic is introducing new additions to its wireless product lineup. The technology-packed over-ear AVENTHO 300 takes over as beyerdynamic’s flagship headphone, while AMIRON 300 gives a new take on the company’s TWS earbuds.

AVENTHO 300 wireless headphones feature high-grade swivel and foldable aluminum yokes, lightweight materials, and an ergonomic design tailored for daily comfort. Equipped with beyerdynamic’s iconic STELLAR.45 drivers, engineered in Germany, AVENTHO 300 delivers a detailed sound experience.

Designed for modern listeners, AVENTHO 300 is Apple MFi certified and features Dolby Atmos head tracking technology, offering immersive spatial audio that adapts to your movements. To elevate the listening experience, AVENTHO 300 incorporates Hybrid Active Noise Cancelation (ANC), powered by dual Sony chipsets on either side of the headphones.

CES Keynote: Yuki Kusumi, Panasonic Holdings

Emphasizing how technology touches all facets of our lives, the Consumer Technology Association (CTA) is presenting Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, as an opening keynote speaker for CES 2025. Mr. Kusumi speaks following the CTA State of the Industry Address at 8:30 a.m. PT on January 7, 2025, in the Palazzo Ballroom at the Venetian.

Equipped with beyerdynamic’s signature 10mm dynamic drivers, AMIRON 300 delivers pristine audio. AMIRON 300 have deep bass, precise mids, and crystal-clear highs, making every listening experience feel like a studio session.

Emerson Smart Launches Voice Series Appliances

BOOTH 52043 Emerson Smart is launching the Emerson Smart Voice Series. Featuring an array of home and kitchen essentials, this product line is designed to operate entirely by voice command without relying on Wi-Fi connectivity. Powered by advanced natural speech recognition technology, each device in the Voice Series responds seamlessly to users’ commands in everyday language, making home automation simpler, more intuitive, and accessible to everyone.

Each product in the Emerson Smart Voice Series leverages cutting-edge, natural speech-recognition technology, allowing users to manage their devices with effortless, hands-free voice commands. By recognizing natural speech patterns, these devices understand instructions in a more conversational way, enhancing ease of use for cooking, managing lighting, and powering appliances.

The Emerson Smart Series includes a voice-controlled air fryer (adjust temperature, set timers, and choose cooking modes-all through natural voice commands); voice controlled Smart Plugs designed for use anywhere, providing reliable voice control without Wi-Fi); and voice-controlled Smart Dimmers (with voice-only control, these dimmers offer a dependable alternative to traditional dimming solutions).

“‘WELL into the Future’ is our theme for CES 2025,” said Mr. Kusumi. “The Panasonic Group’s legacy of social contribution—informed by our seven founding principles—continues to drive our actions as we work to fulfill our Founder’s vision of making today better than yesterday, tomorrow better than today.”

“WELL into the Future” embodies the idea that the Panasonic Group, through innovations and a commitment to addressing social issues, is leading the development of a wave of cutting-edge solutions to help achieve this vision for a better future. During the keynote, the Panasonic Group will introduce new initiatives that focus on innovative technologies to enhance the sustainability of society, as well as the health, com fort and safety of families and indi viduals, and will demonstrate that the Panasonic Group is taking a new step towards realizing the future it aims for.

The Panasonic Group, in col laboration with an ever-grow ing array of strategic partners that share its values and aspi rations, continues to pursue the realization of this vision, not only through its products, technologies, and services, but also through its business activities, including the development of green energy technologies and circular economy practices to help address the urgency of the cli mate crisis.

Yuki Kusumi, Group CEO

beyerdynamic’s AVENTHO 300 over-ear wireless headphones

The Intersect of Generative AI and Virtual Assistants

BY SIMON FORREST PRINCIPAL TECHNOLOGY ANALYST

FUTURESOURCE CONSULTING

Generative AI is an umbrella term that references artificial intelligence models that possess the capability to generate content. Generative AI can generate text, code, images, video, music and, of course, voices. Examples of generative AI include Midjourney, DALLE, and ChatGPT.

Large language models (LLMs) are a type of generative AI that are trained on text and produce textual content. ChatGPT is the most well-known example of generative text AI. Add in existing technology for text-to-speech and speech-totext, and companies then possess the capacity to create virtual assistants based upon generative AI.

This is a primary reason why the virtual assistant market stands at a crossroads in technical innovation. Advancements in large language models and generative AI are now considered crucial fundamental technologies necessary to expand the efficacy of voice interfaces and virtual assistant platforms. Natural and fluid conversational interfaces coupled with the prospect for AI to provide contextual awareness and greater personalisation now appear to be the key characteristics necessary to unlock future potential.

Despite the efforts of assistant platform owners, user engagement with traditional “intent-based” solutions had stalled significantly. Although the number of interactions has expanded, the industry never quite solved the challenges in influencing consumers towards using monetizable products and services using voice alone. Instead, “command and control” interaction dominated, “voice first” interfaces never quite reached maturity, and it became doubtful that the financial investment in virtual assistants as a standalone product could ever be fully justified.

Fortuitously, the development effort achieved throughout those years was not entirely sacrificed: instead, it has formed the baseline of genuinely groundbreaking solutions constructed around AI and neural

computation. Indeed, generative AI offers a welcome disruption in the technology landscape, with large language models promising to improve the accuracy of understanding user intents while significantly enhancing the construction of vocalized responses in a new generation of virtual assistant platforms. This has essentially reset the playing field for voice interfaces.

INNOVATION PATHWAY

All leading assistant platform vendors are now following broadly the same innovation pathway, with AI viewed as the catalyst for more intelligent voice and visual interfaces. Microsoft, Amazon

and Google were arguably the first companies to illustrate the way forward here. Microsoft introduced Copilot on PCs as an AI-based productivity tool in late 2023; Amazon demonstrated how large language models might transform the capabilities of Alexa; and Google is migrating users of Google Assistant over to their new Gemini platform.

This momentum continued throughout 2024: Apple introduced a new version of Siri based upon generative AI; we see Baidu further developing ERNIE, their own large language model, for products in Chi-

na. Meantime, Samsung are busy expanding Bixby’s capabilities, employing their own generative AI, called Samsung Gauss; and both Huawei and Yandex are following broadly similar engagements with Pangu for Celia, and YandexGPT for Alice. Each of these efforts are already demonstrating promising new capabilities in voice interfaces. Nevertheless, there are difficulties to overcome.

CHALLENGES AHEAD

The enormous size of large language models is causing concern for platform owners. The costs involved in both training and providing the server infrastructure necessary to handle such AI leviathans appears completely disproportionate to the revenue opportunity these assistants may eventually deliver. Therefore, platform owners are seeking new methods of monetization, often via subscription tiers that unlock access to the largest and most capable models, plus a free variant that may be suitable for simple interactions, or benign “command and control” functions.

The eradication of hallucinations—incorrect or fabricated responses generated by LLMs—remains awkwardly unresolved. This must be addressed because trust is vital for user engagement with new virtual assistant platforms. If that trust is eroded with haphazard responses that are worse than intent-based solutions, then usage will dwindle.

Moreover, voice has always promised to create a natural, frictionless interface for humans to interact with apps and services, although this dream has never fully materialized. Large language models are no doubt helping to solve this by presenting countless ways for users to express intent and phrase queries, with improved accuracy in task recognition. However, outside of the enterprise and industrial segments, the “killer app” for voice is arguably yet to be discovered.

WHY LARGE LANGUAGE MODELS ARE DESIRABLE

Large language models will form the basis of future virtual assistants because they can present information in a clear, conversational style, easy for users to comprehend. These models excel at linguistic tasks including language translation, sentiment analysis, sentence completion and formulating answers to questions. As

such, they can succinctly extract user intent from a sequence of verbal exchanges; moreover, they can frame additional questions that establish dialogue with users and help qualify meaning when the original intent is unclear.

Large language models can exhibit what is known as “in-context learning.” Once a model has been pretrained, it can be tuned from further prompts. This enables these models to quickly adapt because they don’t require as many training examples to converge on the desired outcomes. In-context learning is valuable because it can be combined with historic context to maintain knowledge of past conversations and remember user preferences, helping to personalize vir-

FURTHER CONSIDERATIONS

Large language models give the impression that they understand meaning and can respond accurately. But fundamentally, they are nothing more than an enormous array of statistical computations, the output of which is sometimes indeterminate, hence hallucinations are perhaps the most documented concern. Today’s large language models simply predict the next syntactically correct word or phrase; they cannot wholly interpret human meaning or emotions, therefore sometimes the output is incorrect or misleading.

If the training dataset lacks appropriate diversity, or is insufficiently representative, the outputs produced by a virtual assistant based upon a large language model will also exhibit bias.

Moreover, generative AI can present critical security risks when triggered with certain inputs. There are examples of Generative Pretrained Transformer (GPT) language models revealing large cohesive parts of the training data verbatim when asked to produce infinite output, although it is fair to state that this type of prompting has now been closed off by the industry.

Training bias is another important consideration. The types of data used to train language models heavily influence the outputs any given model creates. Therefore, if the training dataset lacks appropriate diversity, or is insufficiently representative, the outputs produced by a virtual assistant based upon a large language model will also exhibit bias.

tual assistant platforms. This might prove a difficult pathway to pursue, given the privacy concerns and regulation that could ensue and thwart the potential here. But by appealing to a database of previous interactions, large language models, and generative AI more widely, can utilize this to construct far better reasoning and situational awareness.

The performance of large language models is expanding because the AI improves when more data and parameters are introduced. As highlighted earlier, the costs of compute and storage are the prohibiting factors governing model size. But this can be offset to some extent through optimization—known across the industry as “quantization”—where AI models are reduced in complexity at the expense of accuracy. Consequently, a parallel activity in developing “small” language models (SLMs)—those optimized for on-device or specific tasks—will broaden the opportunity for new assistant platforms to emerge, especially those designed for dedicated verticals and applications where precision is paramount, such as in healthcare settings or the automotive sector.

Much has been written on the topic of consent. By their nature, large language models are trained on a plethora of datasets, some of which may not have been used with consent. When scraping data from the internet for the training of AI, this has been documented to ignore copyright licenses, copy written content, and repurpose proprietary content without permission from the original owners. It becomes almost impossible to track data sources; often no credit is conferred to the creators, which can expose users to copyright infringement issues. This issue can be partly resolved by using synthetic data created specifically for training, although the rules of bias again apply here insofar as synthesized data must also present a sufficiently sizable and unbiased training set.

Finally, it can be difficult to scale and maintain these platforms, given the significant compute and storage necessary for training, improvement and optimization. The deployment of a virtual assistant using a large language model demands significant expertise in deep learning, an appropriate transformer model, plus distributed software and hardware.

ABOUT FUTURESOURCE

Futuresource Consulting is a market research and consulting company, providing its clients with expertise in Professional AV, Consumer Electronics, Education Technology, Content & Entertainment, Professional Broadcast and Automotive.

NEW & NOTEWORTHY

ECOVACS X8 Pro Omni Advances Home Robotics

BOOTH 52946 ECOVACS Robotics is redefining the future of home robotics with visionary innovations being showcased at CES 2025. At the forefront is the new X8 PRO OMNI, ECOVACS’ groundbreaking flagship robotic vacuum that epitomizes next-level cleaning technology and user-centric intelligence. Equipped with the powerful OZMO Roller Mop, which introduces intensified cleaning speed and depth, and the advanced TruEdge 2.0 Adaptive Edge Cleaning for meticulous edge-to-edge coverage, the X8 PRO OMNI pushes the boundaries of what robotic vacuums can achieve. With the all-new AIVI 3D 3.0 Vision-Language Model (VLM), the X8 combines sophisticated visual and language recognition to navigate obstacles seamlessly, cementing ECOVACS’ role as a true innovator in intelligent cleaning. Beyond the X8 PRO OMNI, ECOVACS is showcasing the brand’s latest technological advancements, from its YIKO-GPT voice interaction to expanded

Abbott Lingo: Wellness for Non-Diabetics

product portfolios including the latest WINBOT and GOAT iterations. Visitors can experience firsthand how ECOVACS is pushing the boundaries of AI-powered home robotics, all designed to make intelligent, hands-free cleaning a reality for every household.

IOGEAR Unveils Wireless HDMI Extension Kit

BOOTH 2301B , TITIAN IOGEAR’S 4K@60Hz Wireless

HDMI Extension Kit offters 4K visuals and seamless control up to 50 meters away with this advanced system. Featuring reliable 5GHz wireless technology, remote keyboard and mouse functionality, and anti-interference pairing, our kit delivers crystal-clear picture quality and effortless setup, transforming any space into a wireless entertainment or workspace hub.

The 4K@60Hz HDMI KVM wireless extender system is comprised of a transmitter and receiver unit. Leveraging the 5G wireless frequency band, the extender offers a stable, anti-interference, and secure wireless connection with a range of up to 50 meters. This solution eliminates the constraints of traditional wired setups, providing a flexible and efficient method for extending 4K HDMI video, and keyboard/mouse

signals. Ideal for applications demanding high-resolution video transmission and remote control, such as video conferencing, digital signage, and server room remote access.

BOOTH 8713 Abbott’s consumer biowearable, Lingo, is designed for consumers 18 years and older who are not on insulin and are looking to improve their overall health and wellness. Lingo will track glucose and provide personalized insights and customized coaching to help people create healthy habits, retrain their metabolism and improve their overall well-being. The Lingo system combines a biosensor that is worn on the upper arm for 14 days and continuously streams glucose data to a coaching application on a smart phone, translating the body’s language and giving insights on the person’s reaction to food, exercise and life’s daily stressors.

Compelling published research shows that limiting glucose spikes and improving overall management of glucose, both in the short term and over time, offer a number of health benefits for people who do not have diabetes. When equipped with real-time data and insights from a CGM, individuals can work towards these goals, experiencing benefits such as being proactive about future health; bettering weight management; improving sleep; and bettering mood.

Abbott announced FDA clearance of Lingo in June. The Lingo app is available in the App Store Lingo is also available in the U.K. Lingo is a CES Innovation Award Honoree in the Digital Health category.

With the all-new AIVI 3D 3.0 Vision-Language Model (VLM), ECOVACS’S X8 Pro Omni robotic vacuum combines sophisticated visual and language recognition to navigate obstacles seamlessly

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

Klipsch Unveils Soundbar with Dirac Live Room Correction Technology

BOOTH 17204 Klipsch (a VOXX Consumer Associated brand) is unveiling the Flexus Core 300, powered by Onkyo, the first soundbar to feature Dirac Live Room Correction Technology. This groundbreaking innovation optimizes the entire sound system, including room acoustics, by correcting both the magnitude and phase of the audio. The result is a more transparent, balanced sound, tighter bass, and enhanced clarity, no matter the room’s size or layout.

The Core 300 sits at the top of the Flexus Series, offering an immersive Dolby Atmos and DTS experience. The soundbar is equipped with two 2.25-

inch up-firing, two side-firing, and four front-firing, 2.25-inch drivers, all finely tuned by Klipsch’s acousticians. Additionally, four four-inch built-in subwoofers deliver deep, powerful bass. A dedicated center channel with Klipsch’s signature horn-loaded tweeter ensures crystal-clear dialogue, even at high volumes.

With advanced connectivity options like Wi-Fi, Bluetooth 5.3, HDMI eARC, and USB-C, the Core 300 integrates seamlessly into any home theater setup. The Klipsch Connect Plus app, available for iOS and Android, allows for easy control of input selection, EQ settings, and firmware updates.

The Flexus Core 300 is also compatible with the new optional Flexus Surround 200 wireless surround speakers with up-firing drivers and Flexus Sub 200 wireless 12-inch subwoofer, allowing users to expand their system for a fully customized home audio experience.

Klipsch’s Flexus Core 300 soundbar, powered by Onkyo and featuring Dirac live room correction technology

NEW & NOTEWORTHY

Enbrighten Blazes Trail in Smart Home Lighting

BOOTH 2203, TITIAN Enbrighten’s Wi-Fi SelectSmart Plugs and Eternity Lights represent a new era in smart home lighting, combining convenience, customization, and durability for both indoor and outdoor use. Enbrighten is a Jasco Products brand.

The Wi-Fi SelectSmart Plugs, with Matter certification, seamlessly integrate across smart home platforms, allowing control through the Enbrighten app, Alexa, Google, or any Matter-compatible device. Equipped with battery-powered remotes and motion sensors, these plugs offer unique control options up to 150 feet away without Wi-Fi, making them perfect for quick access or times when network reliability is a concern. With on/off control, dimming, countdowns, and motion sensing, SelectSmart Plugs enhance flexibility and make it easy to automate and personalize home lighting for any occasion.

NextSense Tone Buds prioritize user privacy

Eternity Lights take this personalization even further, offering a permanent, high-quality outdoor lighting solution designed to last a lifetime. Built to withstand extreme temperatures and weather conditions, Eternity Lights feature vibrant RGBWIC LEDs that deliver a full spectrum of colors, customizable effects, and dynamic dimming options, transforming any space into a reflection of your style. Ideal for holidays, celebrations, or year-round ambiance, Eternity Lights offer the convenience of hands-free voice control through Alexa and Google, as well as endless color and effect options via the Enbrighten app.

Bio-sensing Tone Buds

BOOTH 62248 NextSense Tone Buds are advanced biosensing earbuds engineered to improve sleep through the integration of clinical-grade EEG and brain-responsive audio technology.

By continuously monitoring brain activity, Tone Buds go beyond tracking to actively improve sleep in real time. The AI-powered audio system responds to the user’s brain waves, delivering scientifically validated soundscapes that ease the transition into sleep. And when Tone Buds detect stage N3 sleep they emit subtle pink noise stimulation that augments the brain’s slow wave activity, enhancing restoration.

Developed by NextSense-a neurotechnology startup building intuitive, biosensing wearables for better brain health-Tone Buds prioritize user privacy. The company ensures that data collection is conducted with explicit consent, remains anonymized, and is protected by robust encryption protocols. Tone Buds will be available to consumers in Spring of 2025.

Onkyo Offers New 9.2 Channel AV Receiver

BOOTH 17204 The TX-RZ30 9.2 Channel AV Receiver joins Onkyo’s award-winning lineup of AVRs featuring Wi-Fi/Bluetooth, Dirac Live Room Correction, Dolby Atmos 3D Sound, THX Certification, IMAX Enhanced, Klipsch Optimize Mode and more. This 9.2-channel, 100 watt-per-channel SMART AV Receiver delivers immersive sound with deeper bass for a mind-blowing movie, music, and gaming experience at home.

The powerful and immersive TX-RZ30 A/V Receiver offers Class A/B amplification, HDMI 2.1a, 8K/4K Ultra HD resolution, and 40Gbps transfer

speeds, allowing users to experience full bandwidth functionality for fastest refresh to keep up with the newest gaming consoles. Thanks to low-noise power transformers and smoothing capacitors, the TXRZ30 hits rumbling lows (5 Hz) and stunning highs

(100 kHz) for an expansive audio experience, while Dirac Live Room Correction Full Bandwidth refines the best sound for your room.

The AVR includes advanced music streaming and connectivity, and works with smart home assistants like Hey Google, and Siri. Additionally, Roon Tested, Google Cast built-in, AirPlay2, Spotify, Amazon Music HD, Tidal, Deezer, Pandora and TuneIn. The whole home entertainment experience is fueled by studio-grade processing, Bluetooth transmitter with aptX HD for sharing audio to Bluetooth headphones, and more.

The Enbrighten Matter family

VirtuRide: No More Boring Indoor Cycling

BOOTH 60455 No more boring indoor cycling classes where you’re stuck looking back and forth between an instructor and the mirrors on the walls, sitting on a bike that doesn’t move. VirtuRide decided to put an end to the monotony.

With patented technology, VirtuRide claims to be the only indoor cycling studio in the world where you can ride and move with your bike, in front of a mega screen with real road videos that the company films. Your bike will incline up to 20 degrees up and 20 degrees down and tilt up to 10 degrees from side to side, allowing you to move in tandem with the terrain over which you ride. On top

VirtuRide offers an overall experience of cycling on a real road

NEW & NOTEWORTHY

TCL, Squirrel Ai Strengthen AI Partnership in New Tablet

BOOTH 17704 TCL’s NXTPAPER display has been integrated into the latest flagship smart learning tablet, the Squirrel Ai S20, which made its debut at CES 2024. The collaboration between TCL and Squirrel Ai Learning builds on the success of the Squirrel Ai V12 series, further strengthening their partnership in artificial intelligence (AI) and smart education, while ushering in a new era of AI-enabled learning devices.

The Squirrel Ai S20, equipped with TCL’s NXTPAPER eye-care display, providing a paper-like reading experience that optimizes eye comfort. It also features posture-based distance reminders to safeguard ocular health. The tablet leverages AI and big data to introduce the world’s first adaptive large learning model, distancing itself from the traditional one-sizefits-all approach and embracing personalized learning. The development gives each student access to

more individualized and intelligent learning solutions and experiences.

Powered by this large model, the S20 boasts comprehensive diagnostic and assessment capabilities, pinpointing student weaknesses and crafting tailored learning plans. Additionally, the system supports emotional interventions, analyzes children’s capabilities and skills, and provides positive feedback to encourage good learning habits, enhance emotional engage-

ment, and help each child reach their full potential. Squirrel Ai plans to launch an international version of its tablet by year’s end, catering to the needs of students globally and broadening the awareness of Chinese edtech brands on the world stage. Looking ahead, TCL and Squirrel Ai are teaming up to leverage their respective expertise to push for standardized AI education in China and provide a transformative boost to the global education industry.

JBL Tour Pro 3 Experience in Spotlight

The JBL Tour Pro 3 is the latest TWS headphones product featuring the upgraded Smart Charging Case. The newly redesigned Smart Charging Case has all the features you need to fully control and customize your listening experience and the earbuds settings in multiple languages, right from the case. Use the bigger, clearer 1.57-inch touchscreen to see what song is playing or who’s calling you or personalize the tactile screen with your favorite photo. The JBL Tour Pro 3 Experience is a CES Innovation Awards 2025 Honoree in the Headphones & Personal Audio category.

The Smart Charging Case transforms into a dongle to wirelessly transmit audio to the earbuds from any AUX or USBC source, such as TV, gym or plane entertainment systems. Just use one of the two included audio cables to connect and enjoy. Or use the Auracast button on the display to share your content to any nearby devices by connecting the device through the Tour Pro 3 Smart Charging Case.

JBL Tour Pro 3 features dual drivers in each earbud. The balanced armature driver handles the high notes with enchanting clarity, while a 10.2mm dynamic driver provides clean, powerful bass and vivid, lifelike vocals.

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

upHear Flexible Rendering in Fraunhofer Spotlight

SUITE 34-204, VENETIAN TOWER At CES 2025 Fraunhofer Institute for Integrated Circuits (Fraunhofer IIS) is presenting upHear Flexible Rendering, a new audio technology that greatly improves immersive sound quality on consumer audio reproduction devices, including loudspeakers, soundbars, and TVs. upHear Flexible Rendering distributes enhanced sound to all available speakers for a spectacular enveloping immersive audio effect at all times.

The upHear Flexible Rendering Technology automatically combines wireless speakers for the best possible experience, supporting new immersive audio formats as well as providing first-class upmixing for legacy content.

With upHear Flexible Rendering, everything is adjustable: Adding or removing a speaker from the system is no trouble due to its automatic adaptation to the current playback situation. Its inherent flexibility provides the option for effortless system growth making it very budget friendly. All systems upgraded with upHear Flexible Rendering achieve enhanced immersion for an extraordinary sound experience.

upHear is now available. Booth demos will include: Speaker Repositioning; upHear Microphone Processing Technologies including AI-based Voice Isolation and AI-based Noise Reduction; an html-based demo; and upHear audio samples.

Lovense Makes CES Debut with Interactive Booth

BOOTH 56323 Since2010,pioneeringsextech company Lovense has been dedicated to enhancingsexualpleasureforindividualsandcouples through cutting-edge technology. At CES 2025, Lovense is featuring its long-distance smartsextoycollection,includingtheAI-poweredmalemasturbatorSolacePro,Lush4,the latestgenerationofthebrand’sbest-sellingfemaleeggvibratorseries,andMission2,theappcontrolledvibratingdildofeaturingadvanced Touch-Sensetechnology.Thesecollectionswill beprominentlydisplayedatthecenterofthe booth,alongsideinteractivezoneswhereCES attendeescanenjoyimmersivepleasureexperiencesusingLovense’ssignaturesmarttoys.

CESattendeescouldalsogetapeekatLovense’snewestflagshipproduct,theAI-Powered MaleMasturbatorSolacePro,whichboastsadvancedLovenseAISynctechnology.

Lovense’s Solace Pro boasts advanced Lovense AI Sync technology

NEW & NOTEWORTHY

OshKosh HARR-E Robot

Civilizes Trash Pickup

BOOTH 5616 Oshkosh is about to transform one of the most dreaded weekly tasks—taking out the trash and recycling. At CES 2025, Oshkosh is unveiling HARR-E, an innovative light-duty autonomous robot designed to revolutionize on-demand refuse collection, providing a smarter, cleaner, and safer solution compared to traditional door-to-door waste collection methods.

With HARR-E, residents can request a trash pickup service via a smartphone app or a virtual assistant

smart speaker, like Amazon Alexa or Google Nest. The robot will then dispatch from a central refuse collection area within the neighborhood and navigate to the residents’ location autonomously using a known map of the area and a suite of perception sensors to reroute around obstacles safely.

Once at the user’s location, HARR-E automatically opens its lid and accepts refuse. The deposited refuse is weighed by an internal scale intended for monitoring payload, with the option of allowing

Volcano Erupts at XGIMI

WESTGATE HOSPITALITY SUITES At CES 2025 XGIMI Technology is showcasing Volcano, a 2-in-1 Ambient Light Rejection screen and soundbar-a product that spotlights the company’s innovative approach to enhancing home entertainment with cutting-edge design and technology. Key features include:

• Motorized 100-inch ALR screen: A floor-rising adjustable screen for versatile viewing, including a cozy fireplace-like effect at less than 50 percent raised.

• Built-in Harman Kardon Soundbar: Delivers immersive, high-quality audio without the need for additional speakers.

• Compact and Seamless Design: Space-saving and motorized for ease of use, integrating premium audio and visual elements in a small footprint suitable for many room sizes and styles.

• Ideal for modern home decor: Elegant and sophisticated, blending highend performance with style, aiming to complement modern home decor.

apartment complexes and neighborhoods to charge a collection fee by weight. After this, HARR-E closes its lid and navigates back to the central neighborhood refuse collection depot to deposit its load and gets ready for the next pick-up.

HARR-E is a user-friendly solution that provides a safer, cleaner, and smarter neighborhood environment for residents.

Mapbox Updates 3D Live Navigation Solution

BASSANO 2707 Mapbox is updating its 3D Live Navigation solution that offers drivers an accurate and visually stunning navigation experience by combining 3D lane models, real-time sensor information, sign data, environmental models, 3D landmark buildings, dynamic lighting conditions and weather.

Where conventional maps offer low resolution map data with road centerlines and flat two-dimensional polygons to represent the map, Mapbox 3D Live Navigation utilizes high-resolution geometries, texturing, lighting, and real-time sensor data to create a more comprehensive and useful experience.

Mapbox 3D Live Navigation uses Mapbox data to create a comprehensive 3D world. It integrates with in-vehicle sensors to understand the vehicle’s precise location on a multilane road and augment the map with other vehicles and Advanced Driver Assistance System (ADAS) hazard warnings. This provides drivers with lane-level instructions, signpost information and better situational awareness.

XGIMI’s Volcano 2-in-1 ALR screen and soundbar

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

Monster and JEM Global Illuminate Path Forward in LED Lighting

BOOTH 19134 Since 1978, Monster has been a trusted performance audio brand, starting with high-performance audio cables and evolving into a leader in audio electronics. From its role in Beats by Dr. Dre to pioneering new categories, Monster has consistently demonstrated the power of its brand. In 2018, through a partnership with JEM Global, Monster entered the then-emerging category of LED lighting. Today, with 38 million units shipped in the U.S. alone, Monster is now the #3 leader in the LED lighting category.

More than just bulbs and strips, Monster’s LED lighting lineup is one of the widest in the industry, including indoor, outdoor, ornamental, and home theater solutions. With options ranging from smart lighting to affordable, non-smart gateway products, Monster offers customizable assortments tailored to each retailer’s customer base.

“Lighting has been amazing for us, but there’s still so much ground to cover,” said Elie Chemtob, CEO of JEM Global. “Most retailers are just starting to explore

NEUROSTELLAR, BOOTH 62053, VENETIAN

Neurostellar, a consumer health tech startup based out of IIT Madras, India, is introducing Orbit, its flagship product. A smart headgear designed to help individuals in high-stress or cognitively demanding roles unlock their peak mental and physical performance, Orbit is launching its beta version soon. Orbit provides real-time focus, cognitive load, and stress measurements, delivering objective feedback and guidance. By transforming physiological data into meaningful metrics, it helps enhance productivity, reduce stress, and promote overall well-being. Integrating advanced biofeedback, AI-driven insights, personalized lifestyle recommendations, and monthly health reports, Orbit is designed to help individuals achieve their mental health and performance goals.

the category, making lighting one of the most profitable opportunities in consumer electronics. The success we’ve had with Monster proves its reputation extends far beyond cables and audio.”

“We’ve always wanted to be in the lighting business,” said Monster CEO Kevin Lee. “Audio is music, and music is entertainment. Lighting has always been a key part of creating that experience, whether at a concert or a club. We’re passionate about giving consumers that same feeling at home. We couldn’t have picked a better partner than JEM to realize that vision.”

Monster continues to expand its lineup, tapping into trends like gaming with integrations such as Razer Chroma, delivering innovative solutions that meet growing demand. Visit Monster at Booth 19134, Central Hall.

NEW & NOTEWORTHY

AMD Honored for New X3D Processor

BOOTH 302, TITIAN Combined with the advanced “Zen 5” processor architecture, Advanced Micro Devices’ AMD 3D V-Cache technology works to attain the highest processor gaming performance on the market, according to the company. The Ryzen 79800X3D processor can demonstrate substantial generational improvements in minimum frame rates even when average frame rates are similar, providing the user with an expe-

rience that feels smoother, with less stutter. The AMD Ryzen 7 9800X3D is a CES 2025 Innovation Awards Honoree in Computer Hardware & Components. With the AMD Ryzen 7 9800X3D processor, AMD has re-engineered its cutting-edge on-chip memory solution with 2nd Gen AMD 3D V-Cache technology. The 64MB cache memory has been relocated below the processor, which puts the core complex die (CCD) clos-

Qualcomm Boosts Mobile Computing With Snapdragon X Elite

WYNN ENCORE HOSPITALITY SUITES The Snapdragon X Elite by Qualcomm Technologies, is redefining performance in the Windows PC ecosystem with exceptional efficiency, AI-driven capabilities, and seamless integration with Microsoft’s Copilot+. Featuring a custom Qualcomm Oryon CPU, powerful GPU, and advanced NPU, this architecture delivers up to two times faster CPU performance with significantly lower power consumption. Over 50-plus OEM laptops will harness this technology, ensuring superior multitasking, battery life, and connectivity. Snapdragon X Elite sets a new standard for mobile computing, empowering users to achieve more across productivity, entertainment, and beyond, wherever they go.

Snapdragon X Elite generates game-changing performance and efficiency. With a 4nm System-on-a-Chip architecture, the best-in-class 12core Qualcomm Oryon CPU optimizes demanding workloads and features Dual-Core Boost for incredibly fast responsiveness. The premium integrated Qualcomm Adreno GPU delivers stunning graphics for immersive entertainment. Snapdragon X Elite supports this supercharged performance with low-power consumption for up to multi-day battery life on a single charge.

Qualcomm’s Snapdragon X Elite is a CES Innovations Awards 2025 Honoree in Embedded Technologies.

er to the cooling solution to help keep the “Zen 5” cores cooler, delivering high clock rates and providing up to an average eight percent gaming performance improvement compared to the last-generation Ryzen X3D and up to an average 20 percent faster than the competition. AMD touts it as the first X3D processor to be fully unlocked, empowering enthusiasts and gamers to push its performance to new limits.

JubileeTV Simplifies TV for Seniors

The TV-based JubileeTV platform simplifies TV for seniors while allowing caregivers to stay connected, provide assistance and check on the well-being of their loved ones remotely.

The system seamlessly integrates with existing TVs, offering simplified control, clear communication, and proactive safety features. Seniors benefit from a streamlined interface, a single voice-enabled remote, and unobtrusive health and safety-related notifications.

Caregivers are supported through app-based TV control, video calls, and opt-in, AI-powered ambient sensing that alerts them to potential concerns.

JubileeTV features a user-friendly interface designed specifically for older people. The voice remote option provides further access to programming, whereas a dedicated mobile app allows family members to assist with issues such as navigating streaming services.

On-screen appointment and medication notifications offer easy-to-view reminders. With a full-screen video calling feature, family are connected at the click of a button, and photos can be regularly shared through the platform’s interface. Thanks to the built-in camera feature, family members can monitor a loved one’s health and wellness through movement patterns.

JubileeTV is a CES Innovation Awards 2025 Honor in the Accessibility & AgeTech category.

The AMD Ryzen 79800X3D processor

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

Showcase Holograms Bring Diverse Product Line to CES25

BOOTH 15958, CENTRAL HALL Showcase Holograms is unveiling its cutting-edge line of holographic display products, combining innovative technology with everyday devices to transform the way we experience entertainment, decor, and business advertising. These mesmerizing holographic displays are designed to captivate audiences with stunning visuals.

A diverse range of holographic products on exhibit range from affordable, consumer-friendly devices to large, crowd-drawing holographic arrays. The Showcase Holograms product lineup caters to both personal and business use cases such as:

• Interactive Hologram Displays: Hologram wire-

less speakers seamlessly blend music with dancing holograms.

• Hologram digital and analog clocks are functional and visually stunning

• Hologram picture frames turn cherished pictures and videos into holographic masterpieces.

• Customized Hologram Globes blend audio and visual holographic elements, transforming a traditional snowglobe into a cutting-edge work of art ideal for theme-parks, museums, zoos, and gift shops.

• Holographic Fish Tanks feature realistic looping marine life holograms that eliminate the need for traditional aquariums while maintaining their charm— ideal for homes, offices, or businesses.

bird

and

includes an

• Large Holographic displays ranging from large tabletop displays to six-foot human hologram arrays and full holographic walls. These devices redefine advertising and event engagement with unmatched visual impact.

AI for Pet: Trailblazer

in Equine Healthcare

AI for Pet’s TTcare Equine is a specialized platform for the diagnosis and preventive care of horses, integrating AI-based health solutions. TTcare Equine revolutionizes horse health management with advanced AI technology. AI for Pet’s service begins with precise identification: veterinarians and handlers can effortlessly use a smartphone to capture a horse’s unique features, and AI instantly provides accurate identification data. Furthermore, we analyze video footage of a horse’s gait to detect early signs of abnormalities. This early detection is crucial for preventing potential systemic diseases, offering a proactive approach to maintaining horse health.

AI for Pet’s TTcare Equine is a CES Innovation Awards Honoree in Artificial Intelligence, Mobile Devices, Accessories & Apps.

RELI TECHNOLOGIES The Reli Birddy Smart Bird Bath is designed to enhance

care with automated

intelligent features. It

automatic cleaning system, water quality monitoring, and temperature control to ensure a safe and healthy environment for birds. Powered by solar energy, it operates sustainably and can be remotely controlled via a mobile app, allowing users to adjust settings and monitor usage from anywhere. The bird bath is also equipped with a UV sterilization system to maintain hygiene. This innovative product integrates modern technology into traditional bird care, offering a comprehensive solution for bird enthusiasts. The Reli Birddy Smart Bird Bath is a CES. Innovation Awards 2025 Honoree in the Pet Tech & Animal Welfare category.

NEW & NOTEWORTHY

Withings Boosts Remote Patient Monitoring

BOOTH 54119, VENETIAN Withings’ BPM Pro 2 is a first-of-its-kind cellular blood pressure monitor that transforms remote patient monitoring, according to the company. The device has three main features: unparalleled cardiovascular measurements, Patient Insights and Personalized Health Nudges. The BPM Pro 2 is a CES Innovations Awards Honoree in the Digital Health category.

With this device, patients can measure their blood pressure and take an ECG (available 2025).

The Patient Insights feature contextualizes patient readings by collecting patient-reported outcomes. Care teams can ask questions to their patients via the device and gain valuable information about health status, treatment efficacy and quality of life.

Withings Personalized Health Nudges allows care teams to deliver custom motivational messages and reminders on the device screen.

Gaudio Lab in Forefront of AI Audio Technology

BOOTH 50623, VENETIAN Gaudio Lab, a leader in AI audio technology, has won the CES 2025 Innovation Award with its comprehensive audio solution, Gaudio Music Placement, designed to address challenges in video content production and distribution. With this accolade, Gaudio Lab marks its third consecutive year of CES Innovation Award

wins, bringing its total to four awarded products over this period

The award-winning Gaudio Music Placement offers a comprehensive solution that addresses various challenges in video content production and distribution. By simply uploading a video, the AI engine efficiently handles tasks such as background music

selection and placement, music replacement, dubbing, subtitles, sound effects, noise reduction, and dialogue isolation, significantly reducing the time needed for these labor-intensive processes. Currently, an early version with select features, Gaudio Music Replacement, is commercially available, with the complete version set for release in the first half of next year.

Gaudio Music Replacement tackles the prevalent background music copyright issues that arise in video content distribution. Traditionally, resolving this required manual replacement of background music, but Gaudio’s AI quickly replaces original music with high-quality, copyright-free options that closely match the original, thus greatly accelerating the workflow. The solution leverages world-class audio separation technology to isolate and enhance dialogue, provides automated foreign language dubbing, and simplifies the application of various sound effects. Leading broadcasters in Korea have already adopted this solution, and discussions are underway with broadcasters in Japan.

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

Targus Spotlights MiraLogic Connect Retrofit Adapter

VENETION, SUITE 35-106 Targus’s MiraLogic Connect retrofit adapter has been named a CES 2025 Innovation Award Honoree in the Sustainability, EcoDesign & Smart Energy category. MiraLogic Connect was recognized for its unique features and benefits that help organizations advance their sustainability initiatives by upgrading mainstream Targus docking stations to IoTconnected smart docks configured for MiraLogic. MiraLogic is a patented, unique workspace intelligence system that enables IT and management teams to remotely control, oversee, and optimize their company’s modular IT ecosystems, anywhere.

With the MiraLogic Connect adapter, organizations can seamlessly and cost-effectively upgrade their mainstream Targus docking stations to IoT-connected smart docks configured for MiraLogic. This allows their IT and management teams to efficiently analyze, control, and manage their workspace assets anywhere (e.g., power consumption, workspace utilization, and real-time occupancy). By providing valuable, real-time insights to make data-driven decisions about running costs of power, energy, equipment, and desk usage, MiraLogic helps today’s businesses achieve their sustainability goals more effectively while empowering employees to work productively from anywhere.

MiraLogic Connect is a retrofit adapter that sits between a Targus docking station, specifically DOCK182, DOCK192, DOCK310, and DOCK315, and a host device to incorporate the capabilities of the Targus MiraLogic Workspace Intelligence System into the dock.

Bird Buddy, Audubon Partner to Elevate Bird Conservation

BOOTH 52317 In a late October announcement marking International Day of Climate Action 2024, Bird Buddy, inventor of Smart Bird Feeder technology, became an official partner to the National Audubon Society. This collaboration aims to amplify awareness and action around bird conservation, while expanding the bird feeding and watching experience to millions across the Americas.

Bird Buddy Smart Bird Feeder users already contribute valuable sightings data through Heartbeat, Bird Buddy’s community science platform. By teaming up with Audubon, this effort has the potential to scale and provide insights for scientists studying climate change and its impact on bird species. Birds are important indicators of the health of the environment, climate, and planet we all share, and what’s good for birds is good for people. The partnership will focus on raising awareness about the vital role birds play and the importance of protecting birds and the places they — and we all — need.

Bird watching offers more than just a connection to nature. Bird observations can provide key data about how climate change affects ecosystems and species distributions. By feeding and caring for birds, people also become more connected to nature and better understand how individual actions contribute to climate solutions.

Commenting on this new partnership, Bird Buddy CEO Franci Zidar, noting “There are over 96 million bird watching enthusiasts in the States alone,” said that by working together with the National Audubon Society, Bird Buddy hopes “to accelerate this growth, and strengthen the connections with nature and the wildlife around us. Sightings data on our feeder network could contribute insight into bird migratory patterns and other behaviors, further strengthening Audubon’s vital conservation science. We are excited to see what further positive impact we can have working with Audubon in bird conservation.”

“Bird Buddy shares our passion for connecting people with nature and exploring how innovation and education can help advance bird conservation,” added Chad Wilsey, Chief Scientist for the National Audubon Society. “Audubon’s science shows that some of the birds that visit our feeders are threatened by climate change, but there are actions we can take to protect them. The more that people can connect with the birds they see every day, the more they can feel inspired to solve the climate challenges we all face.”

One popular feature with Bird Buddy is the unique bird identification, called “Name that Bird” that has the potential for scientific uses for non-invasive tagging of individual birds. Other features include smart home connectivity, alerts about sick birds and predator detections near the feeder, helping protect wildlife. The Bird Buddy app is free to download as users enjoy Bird Buddy Explore which provides images and data from up to three feeders from across the world.

Bird Buddy’s Smart Feeders

NEW & NOTEWORTHY

A Matter-Compliant Solution from Powercast

BOOTH 51716, VENETIAN Powercast Corporation is introducing a new technology solution for creating, deploying and perpetually powering sustainable, untethered, Matter-compliant wireless smart home automation sensors. These sensors integrate into smart home ecosystems (Google Home, Amazon Alexa, Samsung SmartThings) using Matter; easily install anywhere; eliminate the need for expensive home wiring; won’t require inconvenient, expensive battery maintenance; and keep toxic disposable batteries out of landfills.

Powercast’s Wireless Smart Home Automation Sensor solution is perpetually powered by the company’s RF (Radio Frequency) over-the-air (OTA) wireless charging technology. To enable either battery-free or rechargeable-battery-based sensors to power themselves over the air from nearby RF transmitters, manufacturers will embed Powercast’s tiny Powerharvester PCC110 wireless RF receiver chip and a small antenna into their sensors for around $1 at volume,

then use a rechargeable battery or no battery at all.

One RF transmitter in a room can power sensors installed up to 25 feet away, so placing one transmitter in each room will create a wireless power network able to perpetually power all the RF-enabled sensors throughout the home.

Powercast’s Matter-compliant wireless smart home automation sensors are a CES Innovations Award 2025 Honoree in the Sustainability & Energy/Power category.

Creativemind EVOM AI Piano Honored

Creativemind’s EVOM AI Piano combines an AI-powered music composition engine with a self-playing piano. EVOM AI Piano dynamically creates music in real-time, based on the spatial context and atmosphere, making it ideal for events, exhibitions, and interactive installations.

EVOM operates through a method similar to human composers, beginning with the identification of a musical motif. It then determines the piece’s length, tempo, and genre before crafting the melody. After completing the melody, EVOM generates harmony and rhythm to add depth and richness to the composition. EVOM is not intended to replace human talent but rather to serve as a collaborative partner, making the creative process

more efficient for human composers.

Creativemind’s EVOM AI Piano is a CES Innovation Awards 2025 Honoree in Artificial Intelligence.

An AI Co-Driver, Smart Eye Sheila Monitors the Passengers

BOOTH 3840 Modern vehicles are evolving into intelligent platforms, equipped with advanced sensors that monitor everything from driver behavior to vital signs. However, this abundance of data can be overwhelming. Sheila, Smart Eye’s AI Co-Driver, addresses this by integrating these systems into a unified, conversational interface. It seamlessly monitors all vehicle occupants, offering personalized safety interventions and health monitoring.

Using Smart Eye’s proprietary in-cabin sensing technology, Sheila continuously analyzes the state and behavior of all vehicle occupants, detecting everything from eye movements and facial expressions to activities and emotional cues. By integrating this data with generative AI, Sheila can initiate dynamic, conversational interactions tailored to the unique context of each moment, making her responses more human-like and adaptive.

Sheila’s ability to interpret and respond based on emotional and situational awareness enables her to intervene meaningfully, whether by providing an alert during high-risk situations, offering a distraction-free environment during critical driving moments, or engaging passengers with interactive entertainment.

By anticipating the driver’s needs and reducing the complexity of multiple alerts, Shiela transforms the driving experience into a smooth, intuitive, and safer journey, ensuring both physical well-being and mental clarity before, during, and after the drive.

Smart Eye’s Sheila is a CES Innovations Awards 2025 Honoree in Vehicle Tech & Advanced Mobility.

NEW & NOTEWORTHY

A 2024 Trifecta for Hydrific Droplet

BOOTH 60440, VENETIAN Hydrific, part of LIXIL, is showcasing its smart home water sensor, Droplet, for the first time at Eureka Park. Droplet is a CES Innovation Awards 2025 Honoree. This CES honor marks the third award that Droplet has received this year.

The powerful water sensor, which installs in minutes without tools or a plumber, aims to make water conservation simple and smart by providing real-time data and actionable insights into consumer’s household water consumption.

Droplet stood out for its innovative design paired with high-precision engineering, which enables it to measure water flow at a rate of 50 times per second. Droplet will be on display at the Hydrific booth in

Myant Shows Some Skiin in Digital Health

BOOTH 53617, VENETIAN Electrocardiographs (ECG) are the cornerstone of cardiac diagnostics and monitoring, however, the base technology behind ECG to-date has lacked innovation. Myant has developed Skiin, which it believes to be the first textile-based clinical-grade ECG monitoring platform. Its platform has been engineered to allow patients to start their care journey via a traditional 24-hour to 14-day Holter study, and seamlessly transition into a longterm monitoring program.

This first-of-its-kind comprehensive cardiac monitoring solution includes Holter monitoring, continuous ECG, blood pressure, glucose, weight, SpO2, and temperature. With a machine learning-based arrhythmia monitoring system, complex cardiac disorders can be identified earlier and managed more aggressively.

With Skiin, clinicians have access to continuous health data, which, when combined with family observations, enables a comprehensive view of the patient’s well-being. This integrated approach ensures that every step towards health is taken with confidence and collective support.

Myant’s Skiin is a CES Innovations Awards 2025 Honoree in Digital Health.

Eureka Park, number 60440 in Hall G of the Venetian, and join fellow honorees on display as part of the CES Innovation Awards Showcase at CES 2025.

Augmental MouthPad^: Intuitive, Mouth-based Interaction

BOOTH 62059, VENETIAN Augmental’s MouthPad^ is smart mouthwear that allows you to control your phone, computer, and tablet hands-free. Perched on the roof of your mouth, the device converts subtle head and tongue gestures into seamless cursor control and clicks. It’s virtually invisible to the world, but always available to you: infinite possibilities are at the tip of your tongue.

The MouthPad^ supports both head and tongue tracking for cursor control, according to your taste. In either mode, use the tongue-operated trackpad for commands such as left and right clicks, click-and-drag, and scroll. Augmental uses the latest techniques in 3D printing and electronics encapsulation to craft a safe and comfortable device that fits perfectly to your mouth.

Free from cords (and complications), the MouthPad^ connects to all devices instantly via Bluetooth, just like a wireless mouse. No software required. The MouthPad^ is unobtrusive and discreet. You can speak freely while wearing the device and use it without anyone in your vicinity even noticing.

MouthPad^ is compatible with all common operating systems as a wireless mouse. Custom-fitted for comfort and made with dental-grade materials, the MouthPad^ is designed to enhance accessibility for users with disabilities and provide intuitive, mouth-based interaction for all.

New AI Smartphone Gimbal Joins Hohem Line

Hohem Technology’s iSteady V3 is a foldable, intelligent 3-axis smartphone gimbal with a magnetic AI tracker, fill light, remote control, and extension rod. With its standalone magnetic AI tracker, iSteady V3 t achieves seamless face tracking with simple gestures, freeing you from manual operation. With a built-in extension rod and tripod, along with an innovative detachable remote control, iSteady V3 frees up your hands, allowing you to capture stunning videos anytime, anywhere.

The upgraded V3 version of the gimbal features both a built-in tripod and an 8.1-inch extension rod, as well as an included magnetic AI tracker with an LED light module for intuitive control. A load capacity of 10.6 ounces and a clamping range of 2.3 to 3.9 inches make the gimbal compatible with most smartphone models.

Hohem Technology’s iSteady V3 AI Tracking Smartphone Gimbal is a CES Innovation Awards 2025 Honoree in the Audio Video Components & Accessories category.

CORNING, BOOTH 3340 Corning and CarUX are presenting the next generation of automotive display and design: Corning’s Dynamic Décor enabled by Corning ColdForm Technology. This breakthrough melds the perfect complement of form and function allowing OEMs to redefine the in-cabin experience. Dynamic Décor conceals the screen behind exquisite true-color images or patterns, seamlessly integrating into the automotive interior, while Corning’s ColdForm Technology allows the display glass to be shaped at room temperature, for a more sustainable manufacturing process. These two innovations allow for auto makers to bring visionary curved displays and a more immersive infotainment experience to their customers. Corning’s On-Demand Automotive Infotainment Center is a CES Innovations Awards 2025 Best of Innovation in In-Vehicle Entertainment honoree.

Hisong Features

3-in-1 Supermic S1

BOOTH 62252, VENETIAN Hisong Music Technology’s3-in-1 SuperMic S1 offers a truly wireless and portable audio workstation. Leveraging highly innovative and patented wireless audio technologies, it seamlessly integrates three essential functions-microphone, audio mixer, and earphones-into a single solution. This integration enhances both efficiency and convenience, representing a major advancement in the audio industry.

The microphone features proprietary acoustic structures and algorithms, enabling effortless switching among multi-directional pickup patterns (cardioid, supercardioid, etc.) via a distributed microphone system.

The built-in audio mixer is equipped with a powerful DSP (Digital Signal Processor) for complex floating-point calculations. The monitoring earphones utilize the latest LE AUDIO wireless technology.

Furthermore, when paired with the HISONG LINK app, the S1 provides professional-grade vocal fine-tuning capabilities with a built-in EQ (Equalizer).

Hisong’s 3-in-1 SuperMic S1 microphone

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

Ohsnap Issues ‘Ultimate Upgrade for MagSafe Users’

BOOTH 30838 Ohsnap is introducing the Snap Grip Wallet-a sleek, MagSafe-compatible phone wallet that combines smart card storage with Ohsnap’s ultra-thin

SK Telecom Undermines Mobile Scams

BOOTH 17726, CENTRAL HALL SK Telecom’s ScamVanguard is an innovative software product that detects the rapidly spreading mobile scams worldwide by combining AI and cybersecurity technology. It can Identify scams through SMS, social networks, and direct phone calls. By leveraging these capabilities, the product generates robust threat intelligence, enabling the blocking of scam communications and the prevention of fraudulent financial transactions.

Additionally, it enhances operational convenience and scalability with a user-friendly web UI and APIs. Since its launch in South Korea, it has blocked over 1.3 million scam messages and calls per month in 2024 and has provided alerts to customers threatened by scams since this past July.

SK Telecom’s ScamVanguard is a CES Innovatons Awards 2025 Best of Innovation honoree in the Cybersecurity category.

Snap Grip. Designed for style and functionality, it’s the ultimate upgrade for MagSafe users.

The Snap Grip Wallet holds up to 8 cards with an expandable mechanism that stays slim when lightly loaded and expands when you need more. A unique slide-andfan design ensures quick card access, while RFID block-

ing keeps your information secure. But it’s more than a wallet-it’s a phone enhancer. The Snap Grip doubles as a split-finger, shelf, or slide-through grip and even works as a kickstand for streaming, video calls, or browsing.

Available in four bold colors and one premium material, starting at $79.99 at www.ohsnap.com

LG Offers ‘Affectionate Intelligence Agent’

BOOTH 15004 LG Electronics’ AI Companion Device is a hyper-personalized Affectionate Intelligence agent that understands people and enhances experiences. It possesses advanced robotics technology due to its two-legged wheel design and can move autonomously through vision recognition.

With an understanding of situational context and users’ emotions, it provides emotional support with natural voice conversations fueled by generative AI. Through multimodal sensing, it can support safe solutions by detecting and responding to risks such as falling. It provides an intelligent smart device control experience due to integrated voice control and active notifications about home appliances and IoT devices.

LG’s Self-Driving AI Home Hub is a CES Innovation Awards Honoree in the Artificial Intelligence and Smart Home categories.

DK LAB, BOOTH 56142, VENETIAN A CES Innovation Awards 2025 Honoree in Content & Entertainment, DK Lab’s “Base on Board” revolutionizes baseball gaming by fusing IoT technology with traditional board game elements. It features custom polyhedral dice, strategic cards, and a cloudconnected mobile app that manages real-time game states. Bluetooth-enabled electronic dice ensure seamless physicaldigital play. Players can import historical pro team data and actual player stats. Global leaderboards and team rankings add competitiveness. This innovative system combines tactile board game experience with precise sports analytics, offering an immersive, data-driven baseball experience. It appeals to both hardcore fans and tech-savvy gamers while deepening understanding of baseball strategies and rules.

NEW & NOTEWORTHY

D&C Biotechnology Augurs New Era in At-Home Urine Analysis

D&C Biotechnology’s URINE CHECK-ER improves the unsanitary and complex process of existing Strip-type urine analyzer and enables at-home urinalysis with medical institution-level accuracy. This innovation provides easy access to healthcare for individuals in underserved areas who find it difficult to undergo basic examinations.

Incorporating the same sensors used in professional urinalysis devices, it ensures precise and accurate results. The device connects with an app that digitizes and automatically stores these professional-level results that can be used at medical institutions. Users can submit test results through the app, enabling prompt medical visits or telemedicine.

URINE CHECK-ER maximizes user convenience by allowing easy urine tests at home. The URINE CHECK-ER is designed to enable comprehensive services, from precise diagnostics and disease detection to customized medical referrals and telehealth services, all in one device. Users can check their test results through a connected application and, if needed, seamlessly connect with medical facilities for follow-up care.

This solution incorporates the Flexible Type

Sensor technology, first featured in the URINE CHECK-IT clinical urine chemistry analyzer, which received the CES 2024 Innovation Award in the Digital Health category. The sensor enhances test accuracy, allowing users to obtain reliable results at home and enabling fast and accurate disease diagnosis as well as timely follow-up actions.

D&C Biotechnology’s URINE CHECK-ER is a CES Innovation Awards 2025 Honoree in Human Security for All.

Underground Drone Maps the Underworld

BOOTH 61720, VENETIAN Hanseo University’s Underground Drone can perform autonomous flight by utilizing LiDAR in environments where GPS signals are unavailable, creating realtime 3D maps of the surroundings and estimating their position.

In irregular underground environments, the drone uses 360-degree LiDAR to comprehensively capture the entire surroundings, detecting obstacles and preventing collisions.

The Underground Drone is equipped with AIbased imaging capabilities, enabling it to transmit essential exploration data for mining or detect structural defects in underground infrastructure to the ground station in real-time. This technology mitigates risks during dangerous tasks and supports real-time terrain analysis and rescue operations in GPS-unavailable disaster scenarios.

Hanseo University’s Underground Drone is a CES Innovation Awards 2025 Honoree in Drones.

Linkplay Spotlights WiiM Streaming Device

Linkplay’s WiiM Ultra is a high-performance streaming device designed to deliver an unparalleled audio experience. Featuring a vibrant 3.5-inch full-color touchscreen, advanced connectivity options, and a wide range of inputs and outputs, it connects effortlessly with devices like turntables, TVs, headphones, AV receivers, and smart speakers. Supporting highresolution audio and multiple formats, the WiiM Ultra integrates seamlessly with popular streaming services, providing users with exceptional clarity and depth in music, podcasts, and audiobooks. Its intuitive controls and versatile design make it an ideal ad-

dition to any smart home setup. Streamline your sonic explo ration with the WiiM Home app. Say goodbye to apphopping; this all-in-one interface connects you to a plethora of popular music streaming services like Spotify, iHeartRadio, Tidal, Amazon Music, Qobuz, Nap ster, Pandora, TuneIn, Deezer, and more. Effortlessly create a unified sound system across your home using the WiiM Ultra with existing Ama-

zon Echo, Google Home, and WiiM devices. Easily manage music streaming throughout your space with the intuitive WiiM Home App—control volume, synchronize speakers, save your favorite tunes, set alarms, and customize settings, all from one central hub.

Linkplay’s WiiM Ultra is a CES Innovations Awards 2025 Honoree in in Audio Video Components & Accessories.

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

Z-Wave Panels to Address Smart Home Security

BOOTH 2202, TITIAN At CES 2025, the Z-Wave Alliance is hosting two industry panels highlighting the latest developments in Z-Wave technology for smart home and IoT applications. The Z-Wave Alliance Ballroom (Titian 2202) also is showcasing several Z-Wave Alliance member companies, including Alfred International, Silicon Labs, Siterwell, SmartRent, Trident IoT, and Vision Electronics Technology, each demonstrating innovative solutions and the best Z-Wave technology has to offer.

Bigger, Bolder CES

(continued from page 6)

A new CES Creator Space in the Central Hall lobby will host several social media and content technology companies showcasing varying content creation tools and technologies. Open to all digital storytellers looking to post from the show, the CES Creator Space will include workstations and recording pods, and the Space’s stage will feature presentations to help creators hone their craft.

The first session will take place on Tuesday, January 7th, at 4:15 p.m. PT in the Z-Wave Alliance Ballroom (Titian 2202). Titled “Breaking Boundaries: The Power and Untapped Potential of Z-Wave Long Range,” this expert-backed panel, sponsored by Silicon Labs, will bring together silicon providers and key manufacturers in the IoT ecosystem to explore the evolving role of ZWave Long Range (ZWLR). Panelists will examine ZWLR’s unique impact on smart homes, multi-dwelling units, and commercial applications, highlighting its distinct strengths and how it addresses IoT challenges that competing technologies cannot. The session will also uncover new use cases for ZWLR globally, emphasizing its outstanding range, reliability, and security. Attendees will gain exclusive insights from leaders shaping the future of IoT, positioning ZWLR as a robust, secure foundation for the next generation of connected devices.

The second panel, “The Role of Interoperability in Smart Home Security,” is scheduled for Wednesday, January 8th, at 4:15 p.m. and will be sponsored by ADT. This engaging discussion

will focus on the critical role of interoperability in creating a seamless and secure smart home experience. Panelists will explore how device integration enhances user experiences, boosts reliability, and fortifies security in today’s connected homes. The panel will be moderated by Jennifer Pattison Tuohy, Smart Home Reviewer at The Verge, renowned for her expertise in the smart home industry and a decade of covering connected gadgets.

Featured panelists include: Gilles Drieu, CTO at ADT, who has shaped smart home standards over two decades at Apple, Google, and now ADT; Nitesh Patel, Director of Smart Home Strategies at Tech Insights, with 20-plus years of experience in consumer electronics and market analysis; Daniel Wroclawski, Smart Home Reporter at Consumer Reports, bringing deep insights into consumer needs and smart home trends; Avi Rosenthal, Chairman of the Board for the Z-Wave Alliance.

This panel offers valuable insights for those looking to stay ahead in the evolving landscape of smart home security.

Each talk will be followed by a cocktail hour in the Alliance’s Ballroom (Titian 2202) in the Venetian. To RSVP for a fireside chat and cocktail hour, visit https://z-wavealliance.org/eve/z-wavealliance-ces-2025.

North Hall’s exhibits will focus on smart city, IT, and enterprise AI, while West Hall will once again host advanced mobility exhibits including self-driving cars as well as agriculture, construction, marine, and air transportation tech. The exhibit space at the Venetian will be filled with smart living and digital health technologies to create “an ecosystem around better living,” Fabrizio noted. Eureka Park at the Venetian will host more than 1,400 startup exhibitors from around the globe, 400 more entrepreneurs than last year’s show.

However, CES attendees beware: the extensive $600 million renovation construction at the LVCC, although suspended for the duration of the show, has forced the relocation of show’s Central Hall shuttle bus area as well as changes to some of the pedestrian walkways and access points. While unavailable at press time, both the CES 2025 smartphone app and the CES web site will include maps and floor plans to illustrate the varying show navigation changes.

KEYNOTE AT THE SPHERE

CEOs from Accenture, NVIDIA, Panasonic Holdings, SiriusXM, and Volvo Group all will present CES 2025 keynotes. Perhaps the most anticipated keynote—”unlike anything the CES audience has ever experienced,” Fabrizio predicted—will be that of Delta CEO Ed Bastian on Tuesday, January 7, at 5 p,m. at the Las Vegas Sphere.

Bastian’s presentation will be supported by the Sphere’s next-generation multimedia technologies including: its exterior “Exosphere,” the world’s largest LED screen; its interior display plane, the world’s highest-resolution LED screen; and, the Sphere Immersive Sound, powered by HOLOPLOT, claimed to be the world’s most advanced audio system.

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

Nuvilab AI Nutrition Coaching Solution Honored

VENETIAN, BOOTH 53611 Nuvilab’s innovative AI nutrition coaching solution, NutriTrex, has been awarded the CES 2025 Innovation Award in the Digital Health category. This prestigious honor marks Nuvilab’s third CES Innovation Award following recognition in 2021 for Digital Health and Sustainability advancements.

The AI nutrition coaching solution seamlessly integrates into schools and daycare centers, using AI to provide real-time feedback and personalized suggestions for children’s meals. By engaging children, teachers, and parents in a collaborative environment, Nuvilab empowers young learners to build lasting healthy eating habits. The platform not only tracks meal patterns but also offers actionable insights to support lifelong wellness, making healthy eating both fun and interactive.

With this CES accolade, Nuvilab is poised to accelerate its expansion into North America and other global markets. The company is actively collaborating with international clients in the food service sector, with plans to extend its reach into areas where nutrition management is essential.

Life in the Fast Lane via Intel

Thunderbolt Share

LEVEL 4-DELFINO, VENETIAN Intel’s Thunderbolt Share unlocks ultra-fast PC-to-PC connectivity experiences that fundamentally change the way creators, gamers, consumers, and business users interact with two PCs. Its intuitive easy-to-use interface allows for more productive workflows, optimizing space and enhancing overall performance, all with two PCs equipped with industry-leading Thunderbolt technology.

The software enables users to easily and securely share screens, keyboard, mouse, and storage at the speed of Thunderbolt technology, offering exceptionally responsive screen sharing, ultra-fast file transfers with simple drag-and-drop functionality, folder synchronization, and easy file migration from an old PC to a new PC.

Intel’s Thunderbolt Share is a CES Innovation Awards 2025 Honoree in Computer Hardware & Components.

Haply MinVerse 3D: Not

Your Regular Mouse

BOOTH 55529, VENETIAN Haply Robotics’ MinVerse 3D touch mouse is an advanced input device designed to transform how users interact with both 3D and 2D applications. It provides intuitive control and outstanding precision, allowing designers, artists, and gamers to explore virtual environments naturally and efficiently.

The MinVerse is customizable with various “handle” attachments such as a 2D mouse, VR controller, stylus, gun, scroll ball, and more, giving users the flexibility to switch between different modes and functionalities.

It’s not just a 3D tool; it also offers advanced haptic feedback, ergonomic design for extended use, and multi-tool capabilities, making it ideal for tasks ranging from virtual reality to detailed

The MinVerse 3D Touch Mouse is not just a regular mouse. It offers advanced haptic feedback that simulates the sensation of touch in digital environments. This allows for a more immersive experience, especially in 3D design, gaming, and simulation.

Additionally, it serves as a multi-tool for both 2D and 3D interactions, making it a versatile tool for creatives, engineers, and developers.

Refreshed. Recreated. Reimagined.

In August 2024, we revealed a new logo for the Consumer Technology Association (CTA)® and CES, a symbol that embodies the connection between technology and humanity. For the first time in our history, CTA and CES now share one mark – unifying the brands and the power behind them.

About the Mark

The new mark pays homage to our roots – the iconic “CES fins” – while embracing the future. The intersecting elements symbolize our industry’s connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and CES have championed for decades.

Why Now?

These changes are for the industry we serve and the countless innovators who push the boundaries of what is possible. It comes at a pivotal moment in our history – CTA’s 100th anniversary and a time of unprecedented momentum for CTA, CES, and you, the industry we support and represent. Just as the industry continually transforms so must our perspective, our approach and our vision for the future.

A New CES.tech Experience

In conjunction with a refreshed mark, we have redesigned and rebuilt CES.tech — a new hub for tech innovation, a place to showcase the people and technology that are making the world a better place.

As technology evolves at an unprecedented pace, it’s crucial to stay informed about the cutting-edge developments that are redefining industries and enhancing our daily lives.

Check out some of the stories you can find on CES.tech.

New Tools to Elevate Your CES Strategy

In addition to insightful articles and thought leadership, our new site also offers resources tailored to each audience to help them navigate their unique experiences at CES.

Guides and Resources

Our guides and resources pages offer curated toolkits for each audience — attendees, exhibitors and members of the media — that include everything from sample itineraries and tips to take in the show, to important logistics about transportation and where to pick up your badge. Use these guides to craft your perfect and personalized CES experience.

CES.tech/exhibitor-guides

CES.tech/attendee-guides

CES.tech/media-guides

Opportunities at CES

Each of our primary audiences also has a page dedicated to all the ways they can get involved and make the most of their experience at CES. Whether you are a veteran of CES, returning to find the connections and collaborations you always recreate, or a first-time attendee discovering the unexpected ways you can upgrade your experience, these pages curate a perfect package of the opportunities each audience can take advantage of.

CES.tech/exhibitor-opportunities

CES.tech/attendee-opportunities

CES.tech/media-opportunities

CAN’T MAKE A SESSION?

CES Keynotes and select conference programming are available live and ondemand on CES.tech and the CES Mobile App! Plus, after the show you’ll have expanded access to hundreds of hours of conference programming, diving into the latest in digital health, generative AI, sustainability, gaming, vehicle tech, cybersecurity, future of money, space tech, and more.

Did You Know There are 3 Kinds of Quantum?

While it’s still early days for quantum technology, what once seemed like science fiction is now on the brink of transforming industries and everyday life. But did you know there are three distinct kinds of quantum technology? Let’s dive into this exciting field and understand what makes it so revolutionary.

Understanding the Basics

Quantum technology uses properties of quantum mechanics to enable new and improved networking,

QUICK FACTS

Stepping back at CES 2019, IBM unveiled its System One device, the first circuit-based commercial quantum computer.

The basic unit of quantum information is the qubit. Researchers are working with several different core types of qubits – all are under development and have different projected advantages for different kinds of problems.

• Trapped Ions

• Cold Atoms

• Superconducting Qubits

• Photonic Qubits

• Solid-State Qubits

• Topological Qubits

computing and sensing. These properties can be difficult to work with and may require production at very low temperatures in a process known as cryogenics, special shielding and error correction. But the projected benefits are significant, and many companies (including CES exhibitors) are working in this space.

The Three Types of Quantum

Now on to the three major emerging market sectors, each of which harness different quantum properties to address specific challenges and open new possibilities.

1. Quantum Computing

Quantum Computing stores information using qubits rather than the bits of current “classical” computing. Where a traditional computing “bit” is either one or zero, and never both, a qubit can hold multiple states simultaneously. The power of these structures allows quantum computers to do more with a few dozen qubits than the most powerful classical computers — for the right kinds of problems.

2. Quantum Communications

Quantum communications harness the principles of quantum mechanics to secure information in ways that classical systems cannot. One of the most promising applications is quantum key distribution (QKD), which allows for the secure distribution of encryption keys. Unlike traditional methods, QKD sends information using quantum states with properties like entanglement or superposition.

QUICK FACTS

One way to thinking about quantum computing is an accelerator that speeds up certain steps in classical computing or helps find an optimal solution to a complex problem.

Hybrids of quantum and high-performance computing, and of quantum and AI/ML, will be important in finance, chemistry, materials, logistics and more. Early commercial solutions are emerging from R&D and extremely powerful solutions are expected in the early 2030’s.

It’s physically impossible to eavesdrop on such data without disturbing these properties, so QKD ensures that any attempt to intercept the key will be detected, making the communication channel inherently secure from eavesdroppers covertly capture private keys. This method of securing information has the potential to revolutionize how we protect sensitive data, from financial transactions to national security. As quantum communication technology matures, we can expect it to become a crucial component of cybersecurity infrastructure.

3. Quantum Sensing

Quantum sensors are already making waves in the commercial sector. These devices exploit quantum phenomena to achieve levels of sensitivity and precision far beyond that of classical sensors. By measuring quantities with unprecedented accuracy, quantum sensors are transforming fields such as medical imaging, navigation, and environmental monitoring.

The quantum sensor market is not just a theoretical concept; it is already a significant commercial sector, with global revenue estimates reaching $1 billion USD in 2022 and increasing at a rapid pace. This growth reflects the practical value and increasing adoption of quantum sensing technologies in various industries. Quantum is Changing the Landscape of Data Security

Your IT department knows that the encryption used for internet and website security is at risk from quantum computing. When powerful quantum computers arrive in the early 2030’s, public-key encryption will no longer protect data. This impacts everything from the technology behind “https://” on corporate websites to government secrets. Worse, data collected by eavesdroppers today can be decrypted when those systems arrive. IT departments around the world are inventorying their use of encryption technologies and talking to vendors about upgrading to newer “postquantum computing” (PQC) technologies.

QUICK FACTS

Quantum technology could be in your home right now. Some smart TV display screens use “quantum dots”, semiconductors so small that they exhibit quantum effects. When energized, the dots absorb the energy and give it back off as red, green or blue light. With the stimulant energy controlled by sophisticated electronics, quantum dots are the pixels of these televisions.

What’s Next?

Quantum technology is more than just a buzzword; it’s a transformative force that promises to reshape industries and enhance our capabilities in ways we are just beginning to understand. The quantum future is not far off – CES 2025 will give you a glimpse into what the future holds.

Innovating Energy: How Technology is Shaping Our Power Systems

Around the globe, energy usage is experiencing a fundamental change, with technology at its core. But what does this mean for our everyday lives, and why is it happening now? Explore how recent developments are fueling progress toward a more sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs.

Simply put, “energy transition” refers to a shift in energy sources — the materials used to power our world. While it might seem like a trendy term, the concept is anything but new. In fact, society has already undergone two major “energy transitions,” moving from firewood to coal to oil. And now, we’ve reached another pivotal point in the energy revolution.

At its core, this energy transition is about moving from a reliance on traditional, carbon-based sources to more efficient and lower carbon options, such as renewables (wind, solar, hydropower) and even nuclear energy. It’s also about modernizing our power grid, making it more efficient, reliable, resilient, and decentralized. In short, we’re not simply looking to swap energy sources, we’re reshaping how energy flows through our communities and our lives. And just like the energy transitions of the past, technology plays a critical role in driving and defining this next era of energy.

Why the Energy Transition Matters Now

The urgency of this transition stems from multiple factors — regulatory commitments, private sector initiatives, and our evolving consumption habits. Governments worldwide have agreed to ambitious energy goals, such as those outlined in the Paris Climate Accords, which set a target to reduce emissions by 43% by 2030. Countries are working toward meaningful changes in their energy systems to meet this timeline and those outlined in other agreements.

On the private sector front, many companies are committing to more sustainable energy practices for a variety of reasons, including cost savings, a sense of social and environmental responsibility, and to maintain a competitive edge. The evolving expectations of consumers are driving businesses to rethink their energy strategies — particularly consumers belonging to Gen Z, a group dubbed “the sustainability generation” and known for spotting inauthentic brand promises.

What makes this moment so important is that the world is not just shifting to cleaner energy sources, but is also laying the groundwork for a global infrastructure that can support increasing demands for sustainable solutions and a growing population. Already, there are more than three times as many people in the world as there were in the mid-20th century, and the population is expected to increase by nearly 2 billion in the next 30 years. This transition will address not only energy production, but also the technology and infrastructure needed to maintain a resilient, decentralized energy network.

Technology’s Role: Now and Into the Future

Technology is making the energy transition both possible and essential. It’s not just transforming how we produce and use energy, but also driving demand in ways that make this shift more urgent — while evolving our relationship with energy.

One example of how innovation is — literally — driving the need for the energy transition is electric vehicles

(EVs). Improvements in EV technology kickstarted EV adoption, and now, having more EVs on the road is intensifying demand for infrastructure upgrades. That demand is evidenced by government initiatives, like the U.S. Department of Transportation’s recent announcement of $521 million in grants to build out the national vehicle charging network. These types of investments support the growing adoption of electric mobility, reducing reliance on gasoline while empowering consumers to take a more active role in the energy ecosystem.

Data centers are another interesting factor in this energy transformation. Technologies like AI, cloud computing, 5G networks, and cryptocurrency have caused an uptick in energy demand at data centers, due to the amount of computing power they require. Estimates show that data center electricity consumption for the U.S. alone could reach nearly 260 terawatt-hours (TWh) by 2026, roughly equivalent to Japan’s total energy consumption. However, technology is already solving its own energy usage issues, with advances in AI and energy-efficient technologies helping to mitigate this impact. One excellent example is Brainchip’s Akida™ on-chip learning technology, which reduces reliance on cloud computing by enabling AI processing to occur locally, thereby lowering latency and energy consumption while enhancing security.

The data centers that support many of today’s promising technologies are also spurring innovation in energy-efficient temperature control. Cooling systems account for about 40% of data centers’ energy usage, and already, smart HVAC systems are making an impact. Supported by IoT solutions from companies like Eaton, Microchip Technology, and Intellias, these technologies optimize energy use, predict maintenance needs, and ensure that both enterprises and consumers are part of a more efficient, responsive energy grid.

Looking forward, the future of energy lies in decentralized systems powered by smart technologies. From small modular reactors (SMRs, a new type of nuclear plant) to battery storage

systems operating at residential, commercial, and grid scales, there are already a variety of innovations being developed and deployed that help make more localized energy usage possible.

Just as digital health solutions revolutionized health care, empowering individuals to take more control of their own well-being, decentralized energy systems will allow businesses and individuals to generate, store, and distribute their own energy. Eaton’s “everything as a grid” approach exemplifies this shift by integrating various energy sources and storage solutions into a cohesive, flexible system. This enhances grid stability, while also helping consumers manage their energy use more effectively, reducing reliance on centralized power plants. In the same vein, Haus.me’s self-sustaining, solar-powered homes show the potential for entirely off-grid living, offering energy efficiency that’s 20 times greater than the average U.S. household. These advancements highlight the transformative potential of smart home technologies and energy management systems. By enabling more efficient and sustainable living, they pave the way for a future where energy resilience and innovation are at the forefront.

As we stand on the brink of this new energy era, it’s clear that the transition is about more than just changing our power sources; it’s about leveraging technology to build a sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs. From smart grids to decentralized energy solutions, the advancements we develop and embrace today will shape the evolution of our power infrastructure for generations to come.

See It at CES

The energy transition is a multifaceted process requiring innovation across many sectors — and CES is the only place where you can see the full picture. Discover solutions from forward-thinking companies in energy/power, EV infrastructure, and other key industries.

Pivot or Die offers lessons for leaders across every

AUTHOR BOOK SIGNINGS

Jan. 8, 3:15-4:15 PM, Venetian Expo, 2nd Floor Lobby

Jan. 9, 10-11 AM, LVCC, West Hall Lobby

Jan. 10, 11 AM-Noon, LVCC, West Hall Lobby

Foreword by Ed Bastian CEO, Delta Air Lines

The Association Behind the Show

As the producer of CES, the world’s most powerful tech event, the Consumer Technology Association (CTA)® is at the forefront of innovation. For over a century, CTA has been instrumental in shaping the future of technology and advocating for the tech sector. Through our events, resources, and membership benefits, CTA plays a crucial role in connecting innovators, policymakers, and businesses to propel technology forward.

Unlock the Power of CTA Membership

In the ever-evolving world of technology, staying connected, informed and ahead of trends is vital. CTA has long been a leader in building a community of trailblazers who shape the future of tech. By joining CTA, you gain access to exclusive opportunities and year-round benefits designed to elevate your business and career.

Exclusive Benefits at CES

As a CTA member, you gain unparalleled advantages.

• Complimentary Registration: Enjoy complimentary registration for your team for a limited time.

• Discounts: Receive savings on booth space, conference passes, and Innovation Awards entries.

• Member Lounges: Access private spaces to recharge, network, and conduct meetings away from the bustling show floor.

• Networking Opportunities: Attend exclusive events, such as the CTA Member Party, to connect with industry leaders and peers.

VISIT THE CTA CENTER AT CES

As the producers of CES, we encourage you to check out the CTA Center — your go-to destination for all things CTA at the show. Located in the lobby of the West Hall, this dynamic space offers the opportunity to connect with CTA staff, explore membership benefits, and learn from industry thought leaders on the CTA Stage.

• Connect with Staff: Learn how CTA membership can elevate your business.

• Dive Into History: Take part in an interactive activation showcasing the evolution of the CTA brand.

• Be Inspired: View an exciting lineup of programming on the CTA Stage, featuring thought-provoking and inspiring sessions. Explore the full schedule on CES.tech/Schedule .

Beyond CES: Membership That Works

All Year

The benefits of being a CTA member extend year-round:

• A Seat at the Table: CTA gives you a voice in shaping the tech industry’s future. Join one of CTA’s member divisions, like the Smart Home or Video Division, to collaborate with peers and guide the direction of policies and standards.

• Exclusive Research: Stay ahead with cuttingedge market insights and analysis available complimentary to members.

• Your Advocates for Innovation: We work closely with regulators, legislators and public policy stakeholders to represent the entire industry’s interests.

• Networking Opportunities: CTA offers invaluable opportunities to connect with industry peers and thought leaders year-round. Whether at in-person events like Tech Week and the Technology & Standards Forum or during Virtual Roundtables, you’ll gain insights and build lasting connections.

Advocacy

We are your advocates for innovation. Through our policy work at the federal, state and local levels across North America, we support the innovation economy and fight laws and rules that delay, restrict or ban the development of consumer technologies.

Event Highlights

Conversation

with a Commissioner

CTA’s “Conversation with a Commissioner” series has featured discussions with Commissioners across federal agencies including the Consumer Product Safety Commission, Federal Communications Commission, Federal Maritime Commission, Federal Trade Commission, and U.S. Food & Drug Administration.

Tech Week

CTA celebrated its 100th anniversary during CTA Tech Week, bringing together policymakers and industry leaders to recognize the achievements of the Digital Patriots honorees and experience the latest tech innovations at CES on the Hill.

Policy Priorities

Artificial Intelligence

CTA led the charge for clear and unified AI legislation, advocating for national frameworks to unlock AI’s full potential. We fought against state-level rules that would create costly confusion for businesses and hinder innovation.

Competition

CTA pushed back against the FTC’s anti-innovation rules, and fought new rules that would prohibit progrowth mergers.

Cybersecurity

CTA spearheaded the development of the U.S. Cyber Trust Mark, ensuring smart product security and empowering consumers with the tools to make informed choices about connected devices.

Digital Health

CTA drove efforts to expand telemedicine access, breaking down barriers to care. We also supported the formation of the Congressional Digital Health Caucus to sustain momentum for innovation in healthcare.

Patents

CTA aggressively backed legislation for greater transparency in patent litigation and took a strong

CTA LOBBY DAY DURING TECH WEEK 2024

stand against bad actors weaponizing invalid patents to stifle innovation.

Privacy

CTA fought to establish a single, national privacy framework to protect consumers without creating a patchwork of conflicting state laws or opening the door for predatory trial lawyers.

Trade

CTA campaigned for free trade policies and sounded the alarm on the inflationary impact of tariff hikes on consumer tech. We armed policymakers with data to protect American businesses and consumers from harmful protectionism.

Visit CTA.tech/Advocacy to learn more about CTA’s policy priorities.

CTA Member Groups

Make invaluable connections and collaborate with various innovators to propel the industry forward. Technology-based and industry initiative member groups are open to all CTA members and offer promotional programs, research projects, industry training and more.

• 21st Century Workforce Council

• Accessibility and Age Tech Working Group

• Accessories Division

• AI Working Group

• Audio Division

• Communications Committee

• Content and Entertainment Council

• CTA Apprenticeship Coalition

• Diversity and Inclusion Working Group

• Drone and Air Mobility Working Group

• Entrepreneur Council

• Gaming Working Group

• Health Division

• Retailer Council

• Self-Driving Vehicles Working Group

• Smart Home Division

• Vehicle Technology Division

• Video Division

• Wireless Division

INNOVATION FOR ALL AT CES 2025

Diversity is the bedrock of innovation. CTA is committed to the advancement of diversity, equity and inclusion at CES and beyond.

For innovation to reach its full potential, diverse voices and perspectives must be heard and amplified for businesses in the tech industry to flourish. That’s why CES 2025 is celebrating D&I champions, funders, thought leaders and pioneers. Women, people of color, and people with disabilities and agerelated challenges are making a difference despite a history of underrepresentation and lack of funding in the technology field.

The Innovation for All program at CES 2025 brings together thought leaders and allies for engagement opportunities, networking, policy discussions, and best-practices exchanges in advancing diversity and inclusion in the tech industry. Program formats range from dynamic panel discussions to networking events that connect industry professionals and tech founders from underrepresented groups. Download the CES 2025 app and plan to participate in diversity and inclusion activities at CES.

CTA Event Highlights

We provide a platform for tech leaders to connect and collaborate, plus guide future innovators to propel the industry forward. Through exclusive events, we provide key opportunities to make invaluable connections.

• CEO Summit

• CES®

• CES on the Hill

• Road to CES, separate events in Amsterdam, Las Vegas, New York and Paris

• CTA Digital Patriots® Dinner

• CTA Technology and Standards Forum

• CTA Winter Break

• Tech Week

CTA Virtual Roundtables

This virtual meeting series brings together CTA members and industry thought leaders for a moderated discussion on the hottest trends, challenges, and opportunities in tech.

CTA Match

CTA Match: Building Connections

CTA Match is an exclusive benefit for CTA members and CES exhibitors, designed to connect participants with key players in the tech ecosystem, including investors, innovators, and decision-makers. This program facilitates personalized matchmaking, offering opportunities to establish investor relationships and foster strategic collaborations. Whether seeking funding, partnerships, or industry insights, CTA Match provides a platform to build meaningful connections that drive innovation and business growth within the CTA community. Visit CTA.tech/match to learn more.

CTA Member Benefits at CES 2025

Member Lounges

• Private meeting rooms (first come, first served)

• Wi-Fi

• Refreshments

• Tables and seating

• TV, PCs, Printers

• Access to CTA Staff

Member Lounge Locations:

• LVCC North Hall, Level 2, N250

• LVCC West Hall, Level 2, W227

• Venetian, Level 2, Ballroom D-E

Member Lounge Hours:

• Monday, January 6: Noon-5 PM

• Tuesday, January 7: 9 AM-6 PM

• Wednesday, January 8: 8:30 AM-6 PM

• Thursday, January 9: 8:30 AM-6 PM

• Friday, January 10: 8:30 AM-4 PM

CTA Member Party

Presented By:

All CTA members are welcome to attend the CTA Member Party on Tuesday, January 7 from 7-9 PM.

Location: TAO Asian Bistro

Located in: Grand Canal Shoppes at The Venetian Resort Las Vegas

Address: 3377 S Las Vegas Blvd, Las Vegas, NV 89109

CTA Members only. CES Show badge and government-issued I.D. required for entry.

Exhibitor Perks

• Discount of $5 off per square foot on your booth space (conditions apply)

• Tickets to the VIP Networking Luncheons

• Priority points to apply toward a premium space selection at future shows and priority on booth change waiting lists

• Discount on CES Innovation Awards® entry frees

• Free online CES press list

Expanded Access

• Special recognition on badges and in directory listings

• 25% discount on conference passes

• Unlimited free early registration for all employees for your company (deadlines apply)

Moving technology forward. Together.

Technology is about changing people’s lives for the better. It’s about ideas, large and small, that keep us connected, that help us move, that spark even bigger ideas. The Consumer Technology Association (CTA)® convenes companies of every size and specialty in the technology industry to move us all forward.

Join our community of innovators to shape the future of technology.

Scan to learn more about CTA membership.

DOWNLOAD THE CES APP

• Build and manage your CES schedule

• Connect with other attendees

• Watch keynotes and select sessions live and on-demand

• Navigate the show with maps featuring blue-dot technology …and more!

CES CONFERENCE SESSIONS

FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

MONDAY, JANUARY 6

6:30PM - 7:30PM

KEYNOTE

NVIDIA Keynote

Location: , , Fee Required? No

NVIDIA Founder and CEO Jensen Huang’s keynote will demonstrate the power of ideas, technology, and conviction to drive innovation and impact in business and society. Location TBA.

9:00AM - 9:40AM

Leadership Roundtable: AI Entertainment & Technology Visionaries?

Location: ARIA, Level 1, Joshua 8 Fee Required? Yes

A Leadership Roundtable representing what’s best in our industry; innovation with a clear vision of providing best-in-class devices, content and consumer satisfaction.

10:00AM - 10:40AM

The Hollywood Trajectory: Generative AI Timeline: 2025 – 2030?

Location: ARIA, Level 1, Joshua 8 Fee Required? Yes

Is AI the machine that’s going to “at Hollywood” or is it a tech wonder that takes creativity to the next level. What is the “State of AI today” and what about tomorrow??

10:00AM - 10:40AM

The Explosive Advertising Experience: AI + 3D + XR + Spatial?

Location: ARIA, Level 1, Joshua 9 Fee Required? Yes

“The brand experience” delivered through NexGen devices is transformative, innovative and a triumph of magnificent creativity enjoyed by millions of consumers each day.?

10:00AM - 10:40AM

CES 2025 Trends to Watch, presented by CTA Location: LVCC, West Level 2, W232 Fee Required? No

Right before CES opens its doors, preview the next big things and disruptive innovations that will redefine our industry in 2024.

11:00AM - 11:40AM

TV, Streaming & Advertising: Dynamic Platforms – Dynamic Opportunity?

Location: ARIA, Level 1, Joshua 8

Fee Required? Yes

Somewhere between streaming apps and cable lies the future of what was known as television; it’s technology + Hollywood + advertising.?

11:00AM - 11:40AM

Monetizing Strategies for Hollywood & Brands

Location: ARIA, Level 1, Joshua 9 Fee Required? Yes

Consumers embrace brand loyalty, great experiences and a trustworthy online environment. It’s a simple idea that only the best in our industry can deliver on and achieve.?

11:00AM - 11:40AM

Safeguarding Innovation: How Standards Create a Safer World, presented by ULSE Location: LVCC, West Level 2, W232 Fee Required? No

Top minds in technology and safety science research will discuss new insights on the role standards play in protecting consumers, innovation, and emerging tech.

1:00PM - 1:40PM

Retail Technology Transformation: Online, AI, Social, In-Store?

Location: ARIA, Level 1, Joshua 8

Fee Required? Yes

The retail revolution online and in-store is about fantastic innovation, a combination of social experience, personal media and unique and rewarding buying environments.?

1:00PM - 1:40PM

AI, Cinematic, Spatial and XR: The Next Level of Creativity?

Location: ARIA, Level 1, Joshua 9

Fee Required? Yes

Visionaries are created after a lifetime dedicated to the joy of discovery, Today, we welcome cutting-edge creators, from among the technology industry’s best.?

1:00PM - 1:40PM

Gaming and Franchises: The Future of Gaming IP Location: ARIA, Level 2, Mariposa 5 Fee Required? No

A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories.

1:00PM - 1:40PM

Breaking through the EV Demand Plateau with AI and Data Analytics, presented by EY Location: LVCC, West Level 2, W232 Fee Required? No

EV demand is hitting a plateau and the consumer mindset around EVs is evolving. Does data analytics hold the key to unlocking EV demand?

2:00PM - 2:40PM

Virtual Humans, Conversational AI: Text/Video/Audio Experience?

Location: ARIA, Level 1, Joshua 8 Fee Required? Yes

AI that responds with human intelligence and human emotion, reasons, converses in text, with a pleasant voice or even with human-like appearance is real today.

2:00PM - 2:40PM

AI and the Crisis of Creative Rights: Deep Fakes, Ethics and the Law?

Location: ARIA, Level 1, Joshua 9 Fee Required? Yes

On one side are the benefits of AI. On the other are issues such as copyright and deep fake abuse. Is current regulation sufficient to address this powerful technology??

2:00PM - 2:40PM

Gamevertising: Immersive Brand Experiences in Gaming

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Explore how brands craft impactful ingame sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.

2:00PM - 2:40PM

The Trusted Resource on the EV Future, presented by Cox Automotive Location: LVCC, West Level 2, W232 Fee Required? No

From car buying and ownership to battery lifecycle management, Cox Automotive leads a discussion on the path to a more sustainable future.

3:00PM - 3:40PM

The Disruption: Media, Streaming, Podcasting and Advertising?

Location: ARIA, Level 1, Joshua 8 Fee Required? Yes

The cord is cut and a massive media landscape is fully realized. Great programming is embraced and ad analytics serve new personalization strategies.?

3:00PM - 3:40PM

Generational Shifts: The Evolution of Gaming

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.

4:00PM - 4:40PM

Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty?

Location: ARIA, Level 1, Joshua 8 Fee Required? Yes

More than ever, the media mantras of consumer satisfaction, data analysis, subscription eyeballs and brand loyalty represent the future of advertising and video.

TUESDAY, JANUARY 7

8:30AM - 10:00AM

KEYNOTE

CTA State of the Industry Address and Panasonic Holdings Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No

Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, will introduce new initiatives that focus on innovative technologies to enhance the sustainability of society.

9:00AM - 9:40AM

2030: The Impact of XR Headsets, AR and Smart Glasses on Spatial Computing

Location: LVCC, West Level 2, W218 Fee Required? Yes

Explore the various designs and form factors in VR-XR headsets, AR and smart glasses that will enable everyone to experience a new way of personal computing.

9:00AM - 9:40AM

Mobility Intel Report

Location: LVCC, West Level 2, W219 Fee Required? Yes

The future of mobility and related infrastructure as revealed by a leading mobility research expert. We will take a step outside today and get a glimpse into tomorrow.

9:00AM - 9:40AM

AI in the Smart Home: Applications and Ethics  Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

AI is enhancing home automation, energy efficiency, and user experiences. Explore these practical applications and associated ethical and privacy concerns.

9:00AM - 9:40AM

The Tech Frontier in Climate Resilience: How Data & Engineering Adapt

Location: LVCC, North Level 2, N261 Fee Required? No

Learn more about geospatial intelligence, data, and software engineering, and how all three are redefining climate adaptation efforts.

9:00AM - 9:40AM

How Creativity Advances Commercial Excellence  Location: ARIA, Level 1, Joshua 9 Fee Required? No

Unlock your business’s potential with creative thinking. Learn how innovation drives growth and success in the evolving social and digital landscape.

9:00AM - 9:40AM

AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value Location: ARIA, Level 1, Joshua 8 Fee Required? No

Companies must now embrace a mindset of urgency and a willingness to innovate and experiment to get ahead. Hear how AI can be a force multiplier— one that can drive long-term growth.

9:00AM - 9:40AM

Digital Health: The Next Frontier in TechDriven Wellness, presented by HS4A Location: Venetian, Level 4, Marcello 4404 Fee Required? No

Cutting-edge technologies reshaping patient care, diagnosis, and wellness. How tech can benefit 4.5 billion people without basic health care.

9:00AM - 9:40AM

5G is Here and Mainstream: Exploring What’s Now and What’s Next

Location: LVCC, North Level 2, N257 Fee Required? Yes

Wireless, healthcare, remote devices, AI, auto and smart cities - these are just a few of the ways businesses can use 5G to push enterprise goals.

9:00AM - 9:40AM

Tech Trends 2025: Explore What’s New & Next in Emerging Technology, presented by Deloitte

Location: LVCC, West Level 2, W232 Fee Required? No

AI is here to stay, but what other trends should you know today to impact tomorrow? Join us as we dive into what’s next in enterprise tech, spatial computing, and more.

10:00AM - 10:40AM

UGD: User Generated Design

Location: Venetian, Level 4, Lando 4302 Fee Required? No

Discover product development strategies to involve the accessibility community early in the design process for truly inclusive innovation.

10:00AM - 10:40AM

How Businesses are Using Spatial Computing to Drive Measurable Results

Location: LVCC, West Level 2, W218 Fee Required? Yes

Learn how many of the world’s best companies are leveraging spatial computing, including AR/VR/XR applications, and digital twins to achieve business success.

10:00AM - 10:40AM Next Level Innovation

Location: LVCC, West Level 2, W219 Fee Required? Yes

Taking the automotive interactive experience to a whole new level to improve the driving experience and differentiate the vehicle brand and exceed consumer expectations.

10:00AM - 10:40AM

Profitability in the Connected Home

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

What are the business models driving profitability in the connected home market? Dive into consumer trends, subscription services, and monetization strategies.

10:00AM - 10:40AM

Amazon Ads: The Playbook for Timeless Brand Strategy

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.

10:00AM - 10:40AM

Leading a Generative AI-fueled Enterprise: An Executive Playbook

Location: LVCC, North Level 2, N261 Fee Required? No

Generative AI technology is transforming processes, business models, and even entire industries. Learn how to overcome challenges and achieve GenAI at scale.

10:00AM - 10:40AM

AI and The Art Of Content: Rethinking Strategy & Engagement

Location: ARIA, Level 1, Joshua 9 Fee Required? No

Discover how AI can revolutionize content creation and distribution across entertainment. Learn how to position yourself at the forefront of digital innovation.

10:00AM - 10:40AM

Rewriting the Creative Playbook: AI’s Role in the Next Big Idea

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Join us for a conversation between creators and the companies behind the most disruptive GenAI tools. Learn how to apply insights from those at the cutting edge of AI creativity.

10:00AM - 10:40AM

Future of Health, presented by Deloitte Location: Venetian, Level 4, Marcello 4404 Fee Required? No

As the health industry shifts, providers will need to focus on patient care, digital transformation, data and platforms. The future is now.

10:00AM - 10:40AM

Connectivity Convergence: 5G, Satellite, Low-Power for IoT

Location: LVCC, North Level 2, N257 Fee Required? Yes

Access to 5G, satellites, and low-power solutions are now viable options in a single device, providing ubiquitous, seamless coverage and unprecedented possibilities.

10:00AM - 10:40AM

AI at the Edge: How AI is Moving from Cloud to Device, presented by Omdia Location: LVCC, West Level 2, W232

Fee Required? No

GenAI has transformed the data center, but at a cost in power, latency, and connectivity. Will in-device AI transform consumer electronics?

11:00AM - 11:40AM

Accessibility and Mobility: Bridging the Gap Location: Venetian, Level 4, Lando 4302 Fee Required? No

Journey into cutting-edge transportation tech that is breaking barriers. Learn how innovations are expanding mobility options and creating a more inclusive world for all.

11:00AM - 11:40AM

Spatial Computing – A State of the Union Location: LVCC, West Level 2, W218 Fee Required? Yes

Spatial Computing is a revolution blending computing with the real world. Key players share technical insights, use case learnings, the influence of AI, and discuss what’s next.

11:00AM - 11:40AM

Creating the Ultimate Vehicle Experience

Location: LVCC, West Level 2, W219

Fee Required? Yes

The journey is about content, capabilities, functions, and flexible interfaces enabled to support the use of cases of today and tomorrow to drive future experiences.

11:00AM - 11:40AM

Smart Home Standards & Platforms: Who’s Winning

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

In the battle to dominate in the smart home, what innovative platforms are attracting the next gen buyer and what standards are influencing interoperability efforts?

11:00AM - 11:40AM

A Leap of Faith: What Skydiving Can Teach Us in the Age of AI

Location: LVCC, North Level 2, N261 Fee Required? No

Explore how businesses can build, maintain, and restore trust, especially in critical areas like cybersecurity, AI, and data privacy.

11:00AM - 11:40AM

Revolutionizing Personalization: Data, AI, & Brand Innovation

Location: ARIA, Level 1, Joshua 9 Fee Required? No

Learn how top brands leverage data, AI, and personalization to enhance customer experiences. Gain insights on fostering innovation and experimentation.

11:00AM - 11:40AM

From Doubt to Action: Why AI is Your New Media Strategy Ally

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Learn how AI can boost media performance and improve decision-making from commerce leaders who are unlocking its full potential to gain a competitive advantage.

11:00AM - 11:40AM

Tracking Your Body’s Signals for Better Health, presented by Abbott

Location: Venetian, Level 4, Marcello 4404 Fee Required? No

New OTC biowearable tech unlocks new health insights. Experts explore how continuously monitoring your glucose reveals metabolic trends to help develop healthier habits.

11:00AM - 11:40AM

Smart Phones Will Be Smarter with AI. That’s the Promise, anyway.

Location: LVCC, North Level 2, N257 Fee Required? Yes

Beyond facial recognition and language capabilities, our smart phones will be even smarter with the use of AI.

11:00AM - 11:40AM

GenAI in the Driver’s Seat: Innovation or Expensive Gimmick?, presented by BCG Location: LVCC, West Level 2, W232 Fee Required? No

Join BCG and industry leaders as they explore GenAI’s potential in automotive, tackling key challenges in implementation and scalability.

11:00AM - 11:40AM

Exploring Diverse Funding Strategies for Digital Health Startups

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Discover the various funding options available for digital health startups, including venture capital, government grants, and corporate partnerships, to drive innovation.

11:00AM - 12:00PM

KEYNOTE

C Space Keynote: SiriusXM

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

SiriusXM CEO Jennifer Witz will join Crime Junkie’s Ashley Flowers to deliver a keynote on the intersection of technology, creativity, and storytelling in audio.

11:15AM - 11:35AM

Power of Immersive Gaming: Meet Roblox Creators Influencing Millions

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

Discover how immersive and gaming content creators reshape the creator economy, influence culture, and work with top brands to connect with and engage future generations.

11:45AM - 12:15PM

Niching in the Creator Space

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

See how unique creator skill sets drive connection across industries. Discover strategies creators use to engage audiences and excel in diverse fields.

1:00PM - 1:30PM

2025: The Year Marketing Will Change Forever

Location: ARIA, Level 1, Joshua 9 Fee Required? No

2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.

1:30PM - 2:00PM

The New Face of Shopping: Future of Commerce Media

Location: ARIA, Level 1, Joshua 9

Fee Required? No

The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.

1:00PM - 1:40PM

Ensuring Accessibility in Self-Service Technology Location: Venetian, Level 4, Lando 4302

Fee Required? No

Join experts as they explore best practices to guarantee that self-service technology is accessible for individuals with disabilities.

1:00PM - 1:40PM

Vehicle Payments – The Road Ahead

Location: LVCC, West Level 2, W219

Fee Required? Yes

Future payment ecosystems explored revealing successful strategies for payments, targeted advertising, discounted offers, and points of interest for connected vehicles.

1:00PM - 1:40PM

Demand for Energy Management at Home

Location: Venetian, Level 4, Lando 4304

Fee Required? Yes

This session highlights the latest innovations in energy-efficient technologies and smart devices that help homeowners monitor and reduce their energy consumption.

Consumer Technology Association SmartBrief







1:00PM - 1:40PM

Empowering Women in Venture: Funding Gaps and Investing Opportunities

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Explore the funding challenges women startup founders face and the need for more women to become investors, driving change in the venture landscape.

1:00PM - 1:40PM

Fireside Chat: Bridging the Digital Divide for America’s Future

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Join a conversation on the importance of achieving digital equity and how it impacts America’s global competitiveness, featuring insights from Dr. Nicol Turner Lee.

1:00PM - 1:40PM

E-sports Evolution: Building Brand Loyalty in Gaming

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.

1:00PM - 1:40PM

GenAI for Everyday Experiences

Location: LVCC, North Level 2, N261 Fee Required? No

Experience the art and science of GenAI and how new advancements are enabling everyday users to become AI experts.

1:00PM - 1:40PM

Cognitive Enhancement: The Future of Brain-Computer Interfaces

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Explore cutting-edge BCIs, from wearables to implants, enhancing cognition. Delve into ethics, accessibility, and the societal impact of superhuman abilities.

1:00PM - 1:40PM

AI For All, How to Power AI with Enterprise

AI Ready Data, presented by EY

Location: LVCC, West Level 2, W232 Fee Required? No

Why current fragmentation of data and insights makes it difficult to unlock full AI adoption, and what steps can be taken to move to scale.

1:00PM - 1:40PM

How Smart Cities Can Stay Smart on Cybersecurity Location: LVCC, North Level 2, N257 Fee Required? Yes

The innovation and benefits of smart cities are proven, but now comes the challenge to keep information safe. Hear from leaders focused on building secure communities.

1:00PM - 1:40PM

Constellations and Debris: Maintaining Sustainable Space Practices

Location: LVCC, West Level 2, W218 Fee Required? Yes

Adopting measures to promote sustainable space activities, by leveraging new technologies from all industries, ensures we don’t negatively impact Earth and space alike.

1:00PM - 2:00PM

Is Big Always Bad: Big Tech and the Innovation Economy

Location: LVCC, North Level 2, N258 Fee Required? No

Are big tech companies fueling innovation or stifling competition? Are government moves to block mergers helping or hurting small businesses?.

2:00PM - 2:30PM

Beyond the Buzzword: The Rise of Consumer Experiences

Location: ARIA, Level 1, Joshua 9 Fee Required? No

Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.

2:00PM - 2:40PM

Tech for Good: How Technology is Empowering Neurodivergents

Location: Venetian, Level 4, Lando 4302 Fee Required? No

It’s estimated that 1 out of 7 people worldwide are neurodivergent and technology is providing them with critical accessibility and empowering their lives.

2:00PM - 2:40PM

Connected Vehicle Safety: Reducing Roadway Risk & Saving Lives

Location: LVCC, West Level 2, W219 Fee Required? Yes

Learn about cutting- edge solutions for vehicle data and roadway safety for connected vehicles that pave the way for a safer future in automotive and transportation.

2:00PM - 2:40PM

Navigating the Multifamily IoT Markets

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

A look at strategies to deploy connected solutions in multifamily properties and regulatory and infrastructure considerations.

2:00PM - 2:40PM

Omnicom Group: Calling in Every Consumer: Creating Inclusion Through Tech Innovations

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech.

2:00PM - 2:40PM

The Diversity Journey: Challenges, Opportunities, and Leadership Insights

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Join industry leaders as they explore the evolving landscape of diversity and inclusion, highlighting challenges, opportunities, and the future of D&I in tech.

2:00PM - 2:40PM

Beyond Consoles: The Future of Gaming

Location: ARIA, Level 1, Joshua 8 Fee Required? No

The console wars are over. Join us as we explore the shifting market dynamics, player preferences and the rise of cross-platform play.

2:00PM - 2:40PM

AI at the Edge: Transforming Industries and the Workplace

Location: LVCC, North Level 2, N261 Fee Required? No

Explore how predictive, generative and digital technologies are paving the way for improved experiences and operational efficiencies inside and outside the office.

2:00PM - 2:40PM

NeuroTech in Healthcare: Revolutionizing Diagnosis and Treatment

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Discover how NeuroTech is transforming healthcare with advanced neuroimaging, AI-driven diagnostics, and personalized treatments for neurological disorders.

2:00PM - 2:40PM

Declaration of Autonomy: Is Trust the Limit of AI’s Possibilities?, presented by Accenture Location: LVCC, West Level 2, W232 Fee Required? No

Accenture’s 25th Annual Technology Vision explores what happens when AI is everywhere, acting autonomously in a trust-scarce society.

2:00PM - 2:40PM

Smart Communities: Sustainable Future

Location: LVCC, North Level 2, N257 Fee Required? Yes

Smart streetlights, waste, traffic, grids and beyond. The way to make Smart Cities smarter is to plan for uber efficiencies resulting in better, greener environments.

2:00PM - 2:40PM

Driving into the Future: The Impact of Connected Cars

Location: LVCC, West Level 2, W218 Fee Required? Yes

Connected cars will not only redefine how we travel and the future of mobility, but how we interact with our vehicles and experience the world around us.

2:20PM - 3:20PM

From Regulation to Reality: Does the U.S. Need More Privacy Laws?

Location: LVCC, North Level 2, N258 Fee Required? No

How do we enhance consumer privacy and security, while promoting ongoing innovation & technological advancement?

2:30PM - 3:00PM

From Gen Alpha to Z: The Next Gen Marketing Revolution

Location: ARIA, Level 1, Joshua 9 Fee Required? No

The rise of Gen Alpha and Z—entirely digitalnative generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.

3:00PM - 3:40PM

Empowering Independence: How AI is Improving Daily Lives

Location: Venetian, Level 4, Lando 4302 Fee Required? No

Discover how AI in assistive tech is enabling individuals with disabilities to better navigate their daily lives.

3:00PM - 3:40PM

Mobility Innovations: Unleashing New Possibilities Location: LVCC, West Level 2, W219 Fee Required? Yes

Creating opportunities for collaboration within the mobility community can be challenging but potentially can help achieve a safer and more intuitive experience for both.

3:00PM - 3:40PM

Home Security: Trends and Transformations  Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

Explore how sensors, surveillance systems, low power and AI-driven analytics innovations are enhancing security solutions for safety and peace of mind.

3:00PM - 3:40PM

CMB/ESPN: Tangled Up in Sports: Navigating the Media Web Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.

3:00PM - 3:40PM

Diversity Through a Global Lens: Navigating Inclusion Worldwide Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Hear from global leaders as they share strategies and insights on navigating diversity and inclusion across different regions and industries.

3:00PM - 3:40PM

Fostering the Future: Strengthening the STEM Pipeline for Success Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Explore how innovative programs are creating pathways and opportunities to build and sustain the next generation of STEM talent from education to industry.

3:00PM - 3:40PM

Speed, Customization, Innovation: AI in Gaming Location: ARIA, Level 1, Joshua 8 Fee Required? No

Unleash the power of AI in game development! Learn how publishers and developers are using AI to speed up releases and design and tailor games for players.

3:00PM - 3:40PM

AI PCs: Discover a New World of Experiences    Location: LVCC, North Level 2, N261 Fee Required? No

AI PCs and software are evolving at a rapid pace. Explore real-world use cases on how AI is transforming the way we work, play and create on the PCs we use every day.

3:00PM - 3:40PM

The Ethics of NeuroPrivacy: Protecting Minds in a Connected World

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Address neuroprivacy, data security, and consent issues as NeuroTech integrates into daily life. Explore legal, ethical, and commercial implications of neurodata.

3:00PM - 3:40PM

Navigating the Consumer Tech Landscape: Insights to Drive Growth, presented by Circana Location: LVCC, West Level 2, W232 Fee Required? No

Circana leverages retail tech data and analytics to analyze key 2024 trends and reveal strategies for maximizing success in 2025.

3:00PM - 3:40PM

What’s Next for Smart Cities: AI for Data, Planning and Beyond

Location: LVCC, North Level 2, N257 Fee Required? Yes

The rise of AI-powered Smart Cities is significant. Learn from early adopters who have seen AI capabilities become notable force multipliers in our smartest cities.

3:00PM - 3:40PM

Cloud & Data Centers for Corporate Satellite Connectivity

Location: LVCC, West Level 2, W218 Fee Required? Yes

Space segment evolution has driven digitalization and cloudification of ground segments, with satellite operators leveraging cloud services and edge computing.

3:00PM - 3:30PM

Leveling the Playing Field: Fair

Compensation and Credit

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

What are your creations worth? Who owns your intellectual property once it’s published? Here’s how to make sure you get what you deserve.

3:40PM - 4:40PM

Shaping the Future of Care: What Lies Ahead for Digital Health Policy

Location: LVCC, North Level 2, N258 Fee Required? No

What are the key legislative initiatives and challenges in digital health policy we will be facing with a new administration and a new Congress?

4:00PM - 4:30PM

Beyond AI’s Marketing Hype Cycle

Location: ARIA, Level 1, Joshua 9 Fee Required? No

AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.

3:30PM - 4:00PM

The Creator-verse: Are Marketers Just Living In It?

Location: ARIA, Level 1, Joshua 9 Fee Required? No

Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?

4:00PM - 4:40PM

Betting on the Brain: Investor Insights into NeuroTech’s Future

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Explore where investors are placing bets in NeuroTech, from early-stage startups to established companies.

4:00PM - 4:40PM

Digital Inclusion is Driven by Human Connection

Location: LVCC, North Level 2, N257 Fee Required? Yes

Digital inclusion is a core ingredient to create a successful smart community, whether its insuring access to healthcare, career opportunities or civic engagement.

4:00PM - 4:40PM

Calling from Space

Location: LVCC, West Level 2, W218 Fee Required? Yes

Satellite operators are creating new business models in the D2D market. Analyze how this is shaping the industry, what strategies are being adopted, and their challenges.

5:00PM - 6:00PM

KEYNOTE

Delta Keynote Experience

Location: Sphere, , Fee Required? No

Delta CEO Ed Bastian will host a keynote experience at Sphere. This immersive address will highlight Delta’s vision for using technology to enrich the human experience. More information will be available soon.

WEDNESDAY, JANUARY 8

9:00AM - 9:40AM

Innovation in Residence: Testing tomorrow’s tech today

Location: Venetian, Level 4, Marcello 4404 Fee Required? No

Explore how health tech in living labs is paving the way for innovation in aging at home. Learn about collaborative efforts between technology, providers, and residents.

9:00AM - 9:40AM

How the Internet Creates Trends

Location: Venetian, Level 4, Lando 4302 Fee Required? No

Hear from platforms, creators and industry execs on how social is dictating consumer trends and not just reacting to them.

9:00AM - 9:40AM

The Global AI Public Sector Landscape

Location: LVCC, North Level 2, N261 Fee Required? Yes

Explore the evolving global AI policy landscape with experts as they discuss regulatory frameworks, ethical challenges, and the future of AI governance across nations.

9:00AM - 9:40AM

Robots at Retail

Location: LVCC, West Level 2, W218 Fee Required? Yes

Whether they’re taking inventory, delivering the goods, or helping you try before you buy, robots are playing an increasingly important role in the retail ecosystem.

9:00AM - 9:40AM

Rechargeable Batteries in Consumer Tech - A Path to Sustainability?

Location: LVCC, North Level 2, N257 Fee Required? Yes

A discussion on avoiding thermal events in recycling & waste systems and the impact of new mandates on battery removability, producer responsibility and right to repair.

9:00AM - 9:40AM

Visionaries of Breakthrough Programming

Location: ARIA, Level 1, Joshua 9 Fee Required? No

An exploration into how content chiefs are evolving to win over audiences and creative talent during a time of industry change.

9:00AM - 10:00AM

Tech Without Borders: The Benefits of Tech for All Communities

Location: LVCC, North Level 2, N258 Fee Required? No

How can technology break down barriers facing communities, both rural and urban, while unleashing economic opportunity, jobs and innovation?

9:00AM - 10:00AM

KEYNOTE

Volvo Group Keynote

Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No

Martin Lundstedt, President and CEO of Volvo Group, will reveal their push toward net-zero emissions and redefining what’s possible through innovation and collaboration.

9:20AM - 10:00AM

Health AI Startups: Innovating the Future of Healthcare

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Explore how AI startups are transforming healthcare, from diagnostics to patient care, and the challenges they face in scaling and securing investment.

9:40AM - 10:05AM

Headliner Conversation

Location: ARIA, Level 1, Joshua 9 Fee Required? No

A one-on-one interview with a senior executive leader or top creative personality.

9:50AM - 10:30AM

How Will Technology Redefine the Future of Luxury?

Location: Venetian, Level 4, Lando 4302 Fee Required? No

Fashion and Business: Hear from executives, founders and innovators on how new tech will change how we buy, sell, and consume luxury beauty and fashion.

10:00AM - 10:20AM

Kicking Off Creative with Next-Gen Tech

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Join a discussion from a brand leader on the future of enterprise creativity and its innovative approaches.

10:00AM - 10:40AM

Vital Voices: Champions for women’s health and innovation

Location: Venetian, Level 4, Marcello 4404 Fee Required? No

Explore women’s health challenges like Alzheimer’s, cancer, and menopause, and the tech shaping their future. Hear stories, learn about tech, and champion health equity.

10:00AM - 10:40AM

How AI Can Close The $3 Trillion Education Gap, presented by HS4A

Location: LVCC, West Level 2, W219 Fee Required? No

How AI can bridge the huge education gap by enhancing access, personalized learning, and innovation in underfunded systems.

10:00AM - 10:40AM

Matter: Industry Collaboration for a Sustainable Smart Home

Location: Venetian, Level 4, Lando 4304 Fee Required? No

Industry experts explore smart home adoption & opportunities for service providers to contribute to a more connected, sustainable future.

10:00AM - 10:40AM Havas/Trptk: The GLP-1 Revolution in Culture and Consumption

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Join health and culture experts to unpack the seismic impact of GLP-1 innovation –how drugs like Ozempic and Wegovy are impacting health, lifestyle, and behavior.

10:00AM - 10:40AM

The Race for Large Language Model Supremacy Location: LVCC, North Level 2, N261 Fee Required? Yes

Discover the state of the race for large language model supremacy, featuring top models and upstarts vying to unseat them, competing on different levels of innovation.

10:00AM - 10:40AM

In a Relationship: Humans, Robots and Smart Manufacturing Location: LVCC, West Level 2, W218 Fee Required? Yes

Cobots, robots and humans working together, are driving new innovations  in manufacturing. Hear from the leaders in the space multiplying output, productivity and results.

10:00AM - 10:40AM

Leading the Way for a Carbon Neutral Future

Location: LVCC, North Level 2, N257 Fee Required? Yes

Industry leaders discuss the ways companies are prioritizing reducing emissions with new technologies and the impact of new ESG reporting laws on these policies.

10:00AM - 10:50AM

The Era of AI is Here

Location: LVCC, West Level 2, W232 Fee Required? No

The global technology supercycle of AI is here. Join us to hear how AI is redefining experiences, revolutionizing business models, and driving industry growth.

10:05AM - 10:45AM

Fans, Creators and Marketers – Unite!

Location: ARIA, Level 1, Joshua 9 Fee Required? No

A look at the powerful union that fans, digital creators and marketing leaders can forge to successfully promote projects to audiences.

10:20AM - 10:40AM

GenAI Personalization: Finally

Fulfilling the Promise of Digital

Location: ARIA, Level 1, Joshua 8 Fee Required? No

This panel will explore how generative AI enables brands to deliver personalized marketing that drives revenue and improves ROI.

10:20AM - 11:20AM

“Conversation with a Commissioner” CES Edition

Location: LVCC, North Level 2, N258 Fee Required? No

Join us for a series of one-on-one conversations with Commissioners from key U.S. federal commissions.

10:40AM - 11:10AM

Stepping Into Innovation: The Founders Behind APL and Building A Luxury Brand Location: Venetian, Level 4, Lando 4302 Fee Required? No

CFDA CEO Steven Kolb joins APL founders to discuss merging tech and fashion to revolutionize performance footwear and redefine style.

10:40AM - 11:10AM

AI-Powered Transformation: Reimagine the Creative Enterprise

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Join industry leaders to explore AI-driven transformation and collaboration strategies for enhanced efficiency and creativity.

10:30AM - 11:00AM

Reliability in the Auto Industry: A SoftwareCentric Approach, sponsored by Deloitte Location: LVCC, West Level 1, Mobility Stage Fee Required? No

Reliability is vital in the auto industry. AI and industry collaboration can enhance development, testing, quality, and loyalty… a new roadmap for the future of auto.

11:10AM - 11:40AM

Redefining Agency Dynamics: A Fireside Chat on AI and the Future of Marketing Location: ARIA, Level 1, Joshua 8 Fee Required? No

Sir Martin Sorrell and a leading automotive CMO will discuss AI and agency evolution.

11:00AM - 11:40AM

The Future of Assistance: Robotics transforming daily life

Location: Venetian, Level 4, Marcello 4404 Fee Required? No

Explore how advanced robotics, initially for military use, now enhances daily life and industries. Learn about assistive tech aiding individuals and transforming sectors.

11:00AM - 11:40AM

Alliance IoT Standards & the Role of Collaboration: A Fireside Chat

Location: Venetian, Level 4, Lando 4304 Fee Required? No

Join Alliance President & CEO and industry experts for a fireside chat on Alliance standards and IoT industry innovation and collaboration.

11:00AM - 11:40AM

Microsoft Advertising: Get in the Game:

The Future of Entertainment & Media

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

As gaming’s reach and influence grows, so do the opportunities for brands to reach a highly engaged and valuable audience in an immersive and interactive environment.

11:00AM - 11:40AM

The New Era of the Automotive Ecosystem

Location: LVCC, West Level 2, W232 Fee Required? No

The automotive sector is undergoing a digital transformation. This shift includes unconventional partners, creating a more integrated and innovative environment.

11:00AM - 11:40AM

Workforce Readiness and AI

Location: LVCC, North Level 2, N261 Fee Required? Yes

Explore how AI is transforming the job market, with insights on preparing the workforce for the future, reskilling, and embracing AI-driven opportunities.

11:00AM - 11:40AM

Dual-Use Autonomy and Drones: A Path to Commercialization

Location: LVCC, West Level 2, W218 Fee Required? Yes

Join us for a panel discussion on the intersection of national security and consumer products in the areas in air, land and sea based autonomous systems and drones.

11:00AM - 11:40AM

A Startups Guide to Finance

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

There are many tentacles to manage as you move from startup to success. Learn from top financial experts about creating a winning entrepreneurial framework.

11:00AM - 11:40AM

Sustainable Semiconductors: Standards for a Greener Tech Future

Location: LVCC, North Level 2, N257 Fee Required? Yes

Explore how semiconductors serve as sustainable building blocks in technology, driving innovation and adhering to standards while minimizing environmental impact for a greener future.

11:15AM - 11:30AM

Ushering in a New Generation of Digital Creators Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

Join Chris M. Williams, CEO of pocket. watch, for a fireside chat on scaling kids’ content, the creator economy’s impact, and the future of kids’ entertainment.

11:15AM - 11:50AM

Tech Meets Luxury: Innovation in the French Fashion Industry Location: Venetian, Level 4, Lando 4302 Fee Required? No

Explore how the French luxury sector leverages cutting-edge technology to enhance customer experience, optimize production, and shape the future of high-end fashion.

11:15AM - 11:55AM

Succeeding with AI and Entertainment Location: ARIA, Level 1, Joshua 9 Fee Required? No

As the entertainment industry understands AI is here to stay – how are today’s leaders assessing how to best navigate and succeed with this technology?

12:10PM - 12:40PM

The Mobility Revolution: Leadership in the Age of Connected Vehicles, sponsored by Deloitte Location: LVCC, West Level 1, Mobility Stage Fee Required? No

The transformation to connected vehicles redefines convenience and accessibility for consumers. Leaders must develop a digitalfirst approach to unlock new opportunities.

1:00PM - 1:15PM

Sports Fan Trends Set to Dominate 2025 Location: ARIA, Level 1, Joshua 8 Fee Required? No

This interactive presentation explores the newest, most surprising, and impactful data-driven insights anchored to 2025’s biggest sports & entertainment events.

12:45PM - 1:20PM

Breakthrough Tech Trends – What Will Stick?

Location: ARIA, Level 1, Joshua 9

Fee Required? No

Media and entertainment leaders weigh in on what they are excited about now.

1:00PM - 2:00PM

From Risk to Resilience: Supply Chain Playbook for Innovators

Location: LVCC, North Level 2, N258 Fee Required? No

What are the key risks and challenges that consumer tech companies of all sizes face during the age of supply chain diversification and resilience.

1:00PM - 1:40PM

AI or Die? Why Farms Must Embrace the AI Revolution to Survive

Location: LVCC, West Level 2, W218 Fee Required? Yes

A conversation about how AI is being used today (and in the future) to make farms more resilient, productive, safe and profitable.

1:00PM - 1:40PM

Spotlight Panel: The Future of Health: Views from the Top

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Key health care leaders will discuss the future of health care, the role technology will play, and the opportunities and challenges that lie ahead.

1:00PM - 1:40PM

Accessibility & Inclusion: Expanding the Diversity Conversation

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Explore how accessibility, product inclusion, and neurodiversity are essential to creating a truly diverse and inclusive environment in today’s workplace and products.

1:00PM - 1:40PM

Inclusive Investing: Driving Detroit’s Entrepreneurial Growth

Location: LVCC, West Level 2, W232 Fee Required? No

Discover how inclusive investing and philanthropy fuel Detroit’s entrepreneurial ecosystem and empower women.

1:00PM - 1:40PM

Mine the Data Gold Rush and Capitalize on a Media Network of Screens

Location: LVCC, West Level 2, W219 Fee Required? No

Learn how to curate rich data ownership and media partners that amplify people connections generating larger & more diverse revenue streams.

1:00PM - 1:40PM

AI Investment Trends

Location: LVCC, North Level 2, N261 Fee Required? Yes

Gain insights from top investors on the future of AI, investment trends, and the opportunities driving the next wave of AI innovation and growth.

1:00PM - 1:40PM

The All-Seeing Store

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

Cameras have become a ubiquitous part of retail, keeping an eye on everything from theft protection to checkout, from inventory to consumer try-ons.?

PRODUCT SPOTLIGHT

2

3 1

1

BLACKLYTE: REVOLUTIONIZING GAMING WITH INTELLIGENT LIGHTING

The Blacklyte Atlas Desk combines smart lighting synchronization, height adjustability, and seamless cable management to enhance immersion and comfort. Featuring real-time lighting effects tied to in-game actions and intelligent scene recognition, it creates an unmatched gaming experience. Its patented design and advanced algorithms redefine functionality, making it the ultimate choice for competitive gamers.

https://blacklyte.com/products/blacklytedesk?variant=49242954858727

Booth: 15550

2

MATRIX ULTRASONIC AIR FAN

Matrix ultrasonic air fan utilizes an ultra-thin structural design to create an efficient solid-state heat releasing solution. The product’s power consumption is only 1W , applicable to fanless laptops, handhold gaming devices,smart phones and other ultrathin electronics.

• Highly efficient heat dissipation with airflow>0.42CFM

• Ultra-slim design with a thickness of only 2.2mm

• Ultra-low noise with volume less than 30 dB www.adwsensor.com

Booth: 10737

3

ART DIGITAL COCKPIT

The ART digital cockpit is a 1:1 scale demonstrator that incorporates ART’s latest cutting-edge product technologies. Users will experience an intuitive and high-tech immersive driving experience firsthand, showcasing our innovative products designed to enhance vehicle performance and safety while meeting market and industry demands. Technologies such as 3D HMI, seamless e-Cockpit, DMS, and OMS are just a few of the advanced features embedded within.

ART @CES 2025 https://www.artgroup-spa.com/art-ces-2025/ Booth: 35-111 Venetian

PRODUCT SPOTLIGHT

2 1 3

WORLD’S FIRST MASSAGE SOFA

Discover OSIM uDiva SOFA – a modular massage sofa that elevates your family’s well-being, entertainment, and connections. Blending patented V-Hand®️ massage technology with unmatched comfort, it offers a personalized relaxation experience while serving as the perfect hub for modern living.

https://sg.osim.com/ Booth: 54151

YES!STAR S1 35MM REUSABLE FILM CAMERA

Capture nostalgia with the YES!STAR S1 35mm reusable film camera. Combining style, simplicity, and sustainability, its retro zincalloy design offers premium weight and feel. With a focus-free lens, enhanced flash, and customization options, it’s perfect for effortless film photography—minus the environmental guilt of disposables. Enjoy quality shots and a greener future, one frame at a time. www.freestylephoto.com www.yesstarusa.com Booth: 51273

Yarbo is a modular, multi-functional yard robot designed to perform various outdoor tasks with ease and efficiency. It features interchangeable attachments for snow removal, lawn mowing, and leaf blowing, making it a versatile solution for year-round yard maintenance. With autonomous navigation and app-based controls, Yarbo is easy to use and works hands-free. www.yarbo.com support@yarbo.com Booth: VENETIAN EXPO #51562 3 1 2 4

4

MYWAVES

Neuroscience Innovation, patented technology turning your own brainwaves into soundwaves. Clinical test shows this non-invasive, chemical-free sleep solution will result in increased REM Sleep. www.mywaves.tech

Booth: Venetian Expo, Hall G - 62040

AWARD – National Sleep Foundation Finalist – 2024

Booth Venetian Expo Hall C, on Level 2 - 53607

YARBO: THE WORLD’S FIRST MODULAR YARD ROBOT

1:00PM - 1:40PM

AI 2.0: Investing in the Era of Intelligence

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

New frontiers of AI innovation are sparking opportunities for investors as a new crop of global AI start-ups focuses on practical applications and industry-specific solutions.  Successful investors reveal their takes on AI as it infuses everything.

1:00PM - 1:40PM

Sustainability and the New Product & Service Economy

Location: LVCC, North Level 2, N257 Fee Required? Yes

A focus on sustainability is one of the largest innovation opportunities in history. Hear from large, multinational companies who are placing it at the enterprise’s core.

1:15PM - 1:55PM

The Fluid Fan: Leveraging Data to Reach Sports’ Most Valuable Fans

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.

1:30PM - 2:00PM

Headliner Conversation

Location: ARIA, Level 1, Joshua 9 Fee Required? No

A one-on-one interview with a senior executive leader or top creative personality.

2:00PM - 4:00PM

CTA Foundation Pitch Contest Presented by Next50

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Join us at the intersection of AI innovation and tech for good, as startups compete to be this year’s pitch champion. And you will choose our audience choice winner!

2:00PM - 2:40PM

Pink Pineapples & Pitless Cherries: Gene-Editing & The Future Farm

Location: LVCC, West Level 2, W218 Fee Required? Yes

A warming climate is an existential danger to many crops. An examination of how geneediting & new forms of plant-breeding will save our food and feed us in the future.

2:00PM - 2:40PM

EY: Augmented Intelligence and the future of the Customer Experience at Keurig Dr. Pepper

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

We will explore how Keurig Dr Pepper (KDP) is using AI to deepen their connection with an already loyal consumer base and how EY and KDP are reinventing the Pepper Perks Loyalty Program.

2:00PM - 2:40PM

Health AI in 2030

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

What will health AI look like in five years? Experts debate how the use of AI will revolutionize health care. ??

2:00PM - 2:40PM

Women in Tech Interview

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Join us for a fireside chat with women at the top of the tech industry as they share their journeys to the top and how they have tackled their biggest challenges.

2:00PM - 2:40PM

From Data to Dollars with AI-Driven Personalization  Location: LVCC, West Level 2, W219 Fee Required? No

Leverage machines to unlock dynamic, personalized people messaging. Unleash AI’s tech power to convert prospects and ignite brand advocacy!

2:00PM - 2:40PM

Health, Wellness, and AI

Location: LVCC, North Level 2, N261 Fee Required? Yes

Discover how AI is revolutionizing healthcare and wellness, from personalized treatments to advanced diagnostics, shaping a healthier future.

2:00PM - 2:40PM

Putting AI to Work at Retail

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

Industry experts will discuss cuttingedge AI applications that will transform the retail industry and provide advice on how to begin your AI journey.

2:00PM - 2:40PM

AI Strategies From the World’s Most Effective Sports Brands

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Successful brands and leagues are moving from outfield signage to AI-powered one-to-one connections. Learn what’s working and what’s coming next.

2:00PM - 2:40PM

The Green Dream: How Sustainable VC went from Ethos to Opportunity

Location: LVCC, North Level 2, N257 Fee Required? Yes

Top investors share how sustainable investments have created a green future - anchored in growth, returns and a brighter future.

2:00PM - 3:00PM

KEYNOTE

Accenture Keynote

Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No

Accenture Chair and CEO Julie Sweet will share her vision of how data, AI and new ways of working will transform lives and solve global challenges.

2:15PM - 2:50PM

Building a Storyverse through Innovation

Location: ARIA, Level 1, Joshua 9 Fee Required? No

How are companies looking at opportunities across film, TV, video games, music, podcasting more to tell their stories?

2:20PM - 2:50PM

Revolutionizing the Future of Driving - Unleashing the Power of AI, sponsored by Arm Location: LVCC, West Level 1, Mobility Stage Fee Required? No

AI is set to make driving safer and smarter for everyone. Join Arm, BMW, Honda, Nuro and Rivian as they discuss technological impacts of AI on future vehicle design.

2:20PM - 3:20PM

America’s Fintech Future: Is the U.S. Ready to Be a Global Powerhouse?

Location: LVCC, North Level 2, N258 Fee Required? No

What fintech policies and innovations do we need to position America as a powerhouse leading the world in financial technology and digital finance.

3:00PM - 3:40PM

Robot Farm 2050: A Look at Robotics & The Future of Farming

Location: LVCC, West Level 2, W218 Fee Required? Yes

This session examines farm bots’ transition from automated weeding and plowing to newer uses like swarm harvesting, drone pollination & multi-crop harvesting.

3:00PM - 3:40PM

XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.

3:00PM - 3:40PM

Beyond the Bottom Line: Driving Quality and Value in Healthcare

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

The healthcare industry is moving toward value-based care. Explore strategies for improving patient outcomes and promoting quality management.

3:00PM - 3:40PM

Rethinking Work: Shaping the Future of the Modern Workforce

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Explore how personalized work experiences, leadership, and emerging tech are redefining the modern workforce.

3:00PM - 3:40PM

Soldering a Marketing Circuit Board: Componentry Decisions

Location: LVCC, West Level 2, W219 Fee Required? No

An AI-powered singular Cloud or Bestof-Breed solutions? Thought leaders recommend stacks that deliver personalized omnichannel experiences.

3:00PM - 3:40PM

The Future of Entertainment

Location: LVCC, North Level 2, N261 Fee Required? Yes

Explore how AI is transforming the entertainment industry, from content creation to personalized experiences, redefining how we engage and enjoy media.

3:00PM - 3:40PM

Shopping in the Immersive/ Metaverse: Are We There Yet?

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

A seamless blend of physical and digital experiences is creating a new dynamic for a new generation of consumers.

3:00PM - 3:40PM

Measuring the Effect of Sports Sponsorships on Fan Behavior

Location: ARIA, Level 1, Joshua 8 Fee Required? No

Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.

3:00PM - 3:40PM

King of Your Hill: Your Home is the Nexus for a Sustainable Future

Location: LVCC, North Level 2, N257 Fee Required? Yes

Beyond solar roofs and electric cars, explore the latest innovations and approaches helping homeowners save money, simplify their lives, and create a green future.

3:00PM - 3:30PM

Shaping a New Era of Ingenuity: The Power of Inclusive Innovation

Location: LVCC, West Level 2, W232

Fee Required? No

This session explores how inclusivity drives bold innovation, fosters growth, and creates resilient opportunities through reinvention.

3:40PM - 4:40PM

Trade in 2024: Will the World Fracture or Reglobalize

Location: LVCC, North Level 2, N258 Fee Required? No

How will the next U.S. Administration’s approach to trade policy and negotiations benefit or imperil the consumer technology industry?

3:45PM - 4:05PM

Close-Up on NBC Chairman Mark Marshall with NBC Sports’ Maria Taylor

Location: ARIA, Level 1, Joshua 9 Fee Required? No

4:00PM - 4:40PM

Soil Tech: Regenerative Farming & New Soil Technologies

Location: LVCC, West Level 2, W218 Fee Required? Yes

Exploring new regenerative tools and soil technologies that are helping farms avoid the dangers of mono-crops and factory farming.

4:00PM - 4:40PM

The Future of Funding: Investment Trends Shaping Tomorrow’s Care Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

As 2025 begins, this panel will reflect on the digital health funding and exit trends that shaped 2024, and what to anticipate in the year ahead.

4:00PM - 4:40PM

Data Gold or Ethical Minefield. Mind Your Next Step Location: LVCC, West Level 2, W219 Fee Required? No

Discover how to personalize messaging across screens without compromising and navigating the fine line between personalization and privacy!

4:00PM - 4:40PM

The AI Assistant and the CX Revolution Location: LVCC, North Level 2, N261 Fee Required? Yes

Discover how AI assistants are transforming customer experience, driving personalized interactions, and revolutionizing the way businesses connect with customers.

4:00PM - 4:40PM

Shoppable Video Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

Social Commerce is poised to drive $90.5b in revenue this year in the US alone. So why not let video make shopping entertaining and frictionless?

4:00PM - 4:40PM

AI integration and the Impact on Sports Location: ARIA, Level 1, Joshua 8 Fee Required? No

Generative AI has the opportunity to reshape sports broadcasting. Learn how industry leaders are leveraging AI to transform the sports industry.

4:00PM - 6:00PM

TikTok: Trends to Business Transformation: Be What Happens Next on TikTok Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Start the year inspired and ready to win. Discover TikTok trends and solutions to keep your brand relevant while putting growth on repeat.

THURSDAY, JANUARY 9

9:00AM - 9:40AM

Automotive Cybersecurity Revs Up Location: LVCC, West Level 2, W219 Fee Required? Yes

Cybersecurity in auto is a growing concern. Learn how to protect your connected car as you would your home, your phone or beyond.

9:00AM - 9:40AM

AI & Creativity: Navigating the New Frontier in Advertising Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.

9:00AM - 9:40AM

Safe Money: Venture Leaders Leading the Way in Cybersecurity Location: LVCC, North Level 2, N257 Fee Required? Yes

Investors and founders are hyper-focused on what’s happening in cybersecurity. Hear what they see regarding growth and the tech fueling innovation.

9:00AM - 9:40AM

Next Gen Wearable Tech: Shaping the Future Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Explore the latest in wearable technology, and the ways these innovations are helping providers improve care and empowering consumers to take control of their health.

9:00AM - 9:40AM

The Energy Infrastructure of the Future

Location: LVCC, North Level 2, N261 Fee Required? No

Explore the infrastructure challenges of connecting renewable energy to the grid. What are the resource gaps and how are companies are tackling critical demands?

9:00AM - 9:40AM

FoodGPT: How To Build an AI-Powered Food Company

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

We will explore how generative AI and other technologies are transforming how food companies create products and feed us.

9:00AM - 9:40AM

Wearables: Transforming Lives and Upping Your Fitness Gains

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

On your wrist, on your eyes, on your fingers, in your ears, and on your clothes, wearables are hard at work keeping you organized, healthy and fit.

9:00AM - 9:40AM

Quantum is Here: Computing Advancements and Tangible Applications

Location: LVCC, West Level 2, W218 Fee Required? Yes

Learn from industry leaders how quantum computing has emerged from the laboratories as a powerful tool that is now transforming key sectors and disciplines.

9:00AM - 10:10AM

What’s AI Got to Do with It? Views from the FTC & Industry

Location: LVCC, North Level 2, N258 Fee Required? No

What is the public policy landscape for AI, and what are the consequences for the AI ecosystem and U.S. competitiveness?

10:00AM - 10:25AM

Advancing Women’s Health: Innovations, Challenges, and Solutions

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Explore the latest innovations in women’s health, addressing unique challenges, cutting-edge solutions, and the future of personalized care for women worldwide.

10:00AM - 10:40AM

How Has AI Impacted Auto? In Every Possible Way. Location: LVCC, West Level 2, W219 Fee Required? Yes

From manufacturing efficiencies to customer experience and safety, AI has impacted the automotive industry. Here’s how AI will continue to influence the auto landscape.

10:00AM - 10:40AM

Adapting to Change: Demographic Shifts in Advertising Strategy

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.

10:00AM - 10:40AM

Securing the IoT: What is the Lay of the Land? Location: LVCC, North Level 2, N257 Fee Required? Yes

The threat of cyber-attacks is growing exponentially and securing all three layers of the IoT stack – not just devices, but also networks and platforms – is paramount.

10:00AM - 10:40AM

Navigating the Energy Transition

Location: LVCC, North Level 2, N261 Fee Required? No

From investing in long-term sustainability targets to current power demands, tech leaders discuss how they are meeting the energy transition needs.

10:00AM - 10:40AM

Dinner, Presented by Rosie The Robot & The Star Trek Food Replicator

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

A look at innovations being built for the kitchen of the future, including 3D food printing, food replicators, bioreactors, food robotics, and more.

10:00AM - 10:40AM

Revolutionizing Customer Engagement

Location: LVCC, West Level 2, W232 Fee Required? No

Delve into the future of marketing and advertising where immersive, techenabled experiences are reshaping creativity and fostering deeper brandto-consumer connections.

10:00AM - 10:40AM

Raising AI Kids Responsibly

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

A new generation of kids are being brought up with AI technologies as a part of their lives. How does this affect their learning, entertainment and socialization?

10:00AM - 10:40AM

Global Industry Challenge: Celebrating International Year of Quantum

Location: LVCC, West Level 2, W218 Fee Required? Yes

Participants hosted in global clusters representing key sectors and technologies will collaborate and compete to develop solutions for specific use cases in six industries.

10:00AM - 10:40AM

Why Aren’t There Many Unicorns in Women’s Health?

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Women investors explore untapped opportunities and discuss how a collaborative approach to investment can pave the way for the next breakthroughs in women’s health.

10:20AM - 11:20AM

AI and Fair Use Showdown: Who Owns the Future of Innovation?

Location: LVCC, North Level 2, N258 Fee Required? No

What are the legal boundaries being set, the implications on IP and creativity, and the profound impact these decisions have on innovation across industries?

10:30AM - 11:00AM

AI/ML & the Future of SDVs: Unlocking NextGeneration Auto Innovation, sponsored by Aptiv

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

Explore how AI/ML and scalable, modular solutions are driving safe, secure innovation in software-defined vehicles, accelerating transformation for customers worldwide.

10:30AM - 11:00AM

Growing Your Channel and Business

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

Discover the strategies successful creators use to expand their channels and build thriving businesses. Learn how to effectively create content and leverage social media to engage audiences and drive growth.

11:00AM - 11:30AM

Patient Safety Technology Challenge Grand Awards

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

The Patient Safety Technology Challenge Grand Awards come to CES 2025. Watch 6 finalists from a pool of 700 pitch their techenabled patient safety in hopes of winning.

11:00AM - 11:40AM

What’s Next in Vehicle Tech

Location: LVCC, West Level 2, W219 Fee Required? Yes

Hear from auto leaders on how the use of AI, AR and beyond is pushing forward innovation in car manufacturing, capabilities and consumer experiences.

11:00AM - 11:40AM

Personalizing Advertising: Leveraging

Data and Analytics

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.

11:00AM - 11:40AM

U.S. Cyber Trust Mark: Getting Ready for Certification Location: LVCC, North Level 2, N257 Fee Required? Yes

The U.S. Cyber Trust Mark cybersecurity certification for consumer connected devices is rolling out now. Hear experts discuss the expected requirements and processes.

11:00AM - 11:40AM

Health at Home: Where Health Meets Smart Living Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Discover how smart living technologies are transforming healthcare at home, enhancing wellness, remote monitoring and personalized care for a healthier future.

11:00AM - 11:40AM

The Key to Powering a Sustainable AI Revolution, presented by Arm

Location: LVCC, North Level 2, N261 Fee Required? No

AI is potentially the most important technology of our lifetime, but it hangs in jeopardy, thanks to an existential power crisis threatening rapid generational progress.

11:00AM - 11:40AM

The Future of Personalized Nutrition in the Era of Ozempic

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

The food and pharmaceutical worlds are clashing as new GLP-1 drugs reshape how we eat. We’ll examine how personalized nutrition will evolve in the era of Ozempic.

11:00AM - 11:40AM

A Globetrotters Guide to Tech

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

The travel industry has learned to harness technology to make consumers feel like the world is their oyster. Hear about the tech that opens new vistas.

11:00AM - 11:40AM

Quantum is Now: Unprecedented Improvement in Precision and Sensitivity Location: LVCC, West Level 2, W218 Fee Required? Yes

Learn about real devices that far surpass classical sensors, opening new frontiers in medical imaging and diagnostics, environmental monitoring, manufacturing, and GPS.

11:45AM - 12:15PM

Measuring Success in the Creator Economy

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

Discover why measuring creator performance is essential in the creator economy and learn how the creators’ impact often surpasses that of traditional advertising.

1:00PM - 1:40PM

Embracing AI: Revolutionizing the Future of Work

Location: LVCC, North Level 2, N261 Fee Required? Yes

AI is transforming the future of work, from boosting efficiency, driving innovation, and redefining roles. Learn strategies to thrive in this evolving landscape.

1:00PM - 1:40PM

Transforming Commercial Mobility: AIDriven Autonomous Solutions

Location: LVCC, West Level 2, W219 Fee Required? Yes

Learn how autonomous solutions, led by advances in AI, are increasing safety and efficiency in construction, manufacturing and trucking.

1:00PM - 1:40PM

The Cybersecurity Talent Gap

Location: LVCC, North Level 2, N257 Fee Required? Yes

Cybersecurity is growing, but the talent pool isn’t. How do we bridge the gap? Hear from leaders training, cultivating and developing the next generation of cyber talent.

1:00PM - 1:40PM

Tech on the Frontlines: Adapting Tech for Healthcare Location: Venetian, Level 4, Marcello 4404

Fee Required? Yes

Learn how technologies from other industries are being adapted for healthcare, driving innovation for frontline workers.

1:00PM - 1:40PM

Bleep Boop Bake: Welcome to The Food Robot Revolution

Location: Venetian, Level 4, Lando 4302

Fee Required? Yes

A session analyzing how robotics and automation are changing food production, food service, and hospitality.

1:00PM - 1:40PM

Artemis II: Pioneering NASA’s Return to Human Exploration of the Moon

Location: LVCC, West Level 2, W232

Fee Required? No

NASA leaders of Artemis II discuss the infrastructure needed to process, launch, and recover this mission as part of the campaign to return astronauts to lunar exploration.

1:00PM - 1:40PM

The Future of Immersive TV

Location: LVCC, West Level 2, W218

Fee Required? Yes

Learn about the latest in television technology including screen technologies, audio enhancements and AI processing that will transform the home entertainment experience.

1:00PM - 1:40PM

Tech and the Insightful Life

Location: Venetian, Level 4, Lando 4304

Fee Required? Yes

What you can measure makes you stronger, smarter, and healthier. These new technologies provide actionable insights into your life.

1:00PM - 2:00PM

Autonomous Vehicle Olympics and the Rules of the Game

Location: LVCC, North Level 2, N258 Fee Required? No

How are autonomous and electric vehicles reshaping urban and rural mobility, accessibility, safety and the future of transportation?

1:40PM - 2:10PM

U.S. Army xTech Live Pitch Competition

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

The US Army invites small & medium businesses to the xTech Live pitch competition at CES 2025. Showcase your innovations and pitch directly to the Department of Defense.

2:00PM - 2:40PM

AI vs AI: Fighting Deepfakes, Disinformation and Misinformation

Location: LVCC, North Level 2, N261 Fee Required? Yes

What are the best ways to fight AIgenerated deepfakes and misinformation? With detection and authentication via AI. Who will win in the battle of AI vs AI?

2:00PM - 2:40PM

Trends in Electric Car Consumption: Who, What, Where

Location: LVCC, West Level 2, W219 Fee Required? Yes

EV sales and adoption are dominated by China and the Nordic region. How and why and what does this tell us about the future of EV on a global scale?

2:00PM - 2:40PM

Do You Need a Chief Cybersecurity Officer?

Location: LVCC, North Level 2, N257 Fee Required? Yes

Insights on how small and mediumsized businesses can protect their supply chain, data, and customers against increasing cyber threats.

2:00PM - 2:40PM

Future Health Workforce

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

As the healthcare workforce experiences long-lasting shortages, discover how the industry is using new skills, technologies and strategies to meet future demands.

2:00PM - 2:40PM

Grocery Store 2050: The Future of Food Shopping Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

How delivery, AI-powered checkout, restocking robots, personalization, and more change how we shop for food.

2:00PM - 2:40PM

Challenges & Solutions in the Energy Transition

Location: LVCC, West Level 2, W232 Fee Required? No

Emerging technologies both drive and address the challenges of the energy transition, shaping a sustainable future while overcoming technical and scalability barriers.

2:00PM - 2:40PM

How AI is Changing Consumer Behavior

Location: LVCC, West Level 2, W218 Fee Required? Yes

Consumers are engaging differently with their devices and AI is a huge driver in this shift. How can tech companies keep up through data capture and new products?

2:15PM - 2:45PM

Keeping Sane: Mental Health in the Creator Economy Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

In today’s digital landscape, creators face unique mental health challenges. Discover strategies for maintaining well-being, fostering resilience and finding balance.

2:20PM - 3:20PM

Global Perspectives on Innovation Policy Location: LVCC, North Level 2, N258 Fee Required? No

Innovation knows no borders. Join international diplomats and policy leaders as they explore the opportunities and challenges of scaling innovation globally.

3:00PM - 3:30PM

Monetizing Your Creative Journey

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No

Forge valuable partnerships and leverage your unique voice to enhance brand visibility, build sustainable income streams and drive engagement in today’s dynamic market.

3:00PM - 3:40PM

Predictive AI: Transforming Customer Service and Business

Location: LVCC, North Level 2, N261 Fee Required? Yes

Unlock predictive AI’s potential in business. From customer experiences to operations, learn how this tech is revolutionizing industries.

3:00PM - 3:40PM

Autonomous Vehicles: The Future is Finally Here Location: LVCC, West Level 2, W219 Fee Required? Yes

The latest on integrating AVs into communities, building trust with consumers, and using new AI strategies to fine-tune AV technology.

3:00PM - 3:40PM

Data Collection, Privacy and Why You Should Care Location: LVCC, North Level 2, N257 Fee Required? Yes

As more personal data finds its way out through data leaks, learn what is really happening with your information and what individuals can do to protect themselves.

3:00PM - 3:40PM

Digital Therapeutics: The New Frontier Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Uncover the rise of digital therapeutics, exploring how technology-driven treatments are transforming healthcare, improving patient outcomes, and redefining medicine.

3:00PM - 3:40PM

The Future of Women & Diverse-Led Funds

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Dive into the evolving landscape of women and diverse-led funds, uncovering bold strategies, unique challenges, and untapped opportunities shaping the future of investing.

3:00PM - 3:40PM

Bugs, Gene-Editing, & Lab-Grown Meat: A Peek at The Future of Food Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

The world’s population is growing, and we need new solutions to feed 10 billion people by 2050. This session will explore everything from lab-grown meat to edible bugs.

3:00PM - 3:40PM

Revolutionizing Luxury: Sustainability and Innovation in Fashion

Location: LVCC, West Level 2, W232 Fee Required? No

Explore how an expressive luxury brand is innovating for sustainability and adapting to Gen Z’s evolving values through a powerful strategic collaboration, while catalyzing fashion’s climate response.

3:00PM - 3:40PM

AI in Hollywood – The Tech Behind the Hype Location: LVCC, West Level 2, W218 Fee Required? Yes

Hear from industry leaders across tech and content platforms on which AI innovations will affect the future of media.

3:40PM - 4:40PM

What it Takes to Be an International Innovation Leader Location: LVCC, North Level 2, N258 Fee Required? No

Discover insights from international policy experts & diplomats on what it takes for countries to lead in innovation, with insights from CTA’s new Innovation Scorecard.

4:00PM - 4:40PM

AI for Dummies: How to Get Started

Location: LVCC, North Level 2, N261 Fee Required? Yes

Welcome to AI 101! An overview of ways you’re already using AI as well as practical use cases for new AI technology. From chatbots to robot vacuums, we got you covered.

4:00PM - 4:40PM

The Road Ahead: Software Defined Vehicles Location: LVCC, West Level 2, W219 Fee Required? Yes

Remote services, hotspots, sophisticated navigation - the connection between us and our cars only grows deeper. What’s next for consumers?

4:00PM - 4:40PM

Data Breach Protection and Prevention Location: LVCC, North Level 2, N257 Fee Required? Yes

Hear how top companies are preventing data leaks and, in the worst cases, recovering, investigating and restoring data to protect consumers.

4:00PM - 4:40PM

The Rise of Personalized Medicine: Genomics and Beyond

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Personalized medicine has enormous potential. Experts will discuss advancements in genomics and the future of personalized care.

4:00PM - 4:40PM

Maximizing Conference Success: Funding and Partnerships for Startups, with Black Girl Ventures Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Discover how startups can leverage conference attendance to secure funding, build partnerships, and accelerate growth with insights from entrepreneurs and leaders.

4:00PM - 4:40PM

The Future of Restaurants: How Technology is Changing the Way We Dine

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

A conversation on how restaurants are leveraging technology to adjust to rapid change and reimagine how to do business in the era of AI, automation, and personalization.

4:00PM - 4:40PM

Game Changers: Transforming the Live Venue Experience

Location: LVCC, West Level 2, W232 Fee Required? No

Discover the technologies revolutionizing live events, enhancing engagement, and creating a seamless and immersive fan experience.

4:00PM - 4:40PM

AI in Hollywood – Applied AI: The Good, The Bad, and The Unknown

Location: LVCC, West Level 2, W218 Fee Required? Yes

Technologists and Creators share their experiences on the real-life applications of AI tech that has changed the way we think about IP, development and production.

10:25AM - 10:50AM

Tech in Regenerative Medicine

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Discover cutting-edge technologies that are revolutionizing regenerative medicine and their transformative impact on healthcare.

AI THAT SAVES LIVES

Antshrike’s predictive AI provides early warnings of an impending heart attack or stroke.

Never miss a beat! Try Antshrike™ for yourself at Eureka Park booth 62042.

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