CES Daily Show Preview - 2024 by Future PLC

CONFERENCE SCHEDULES PAGE 60 THE OFFICIAL

DAILY

DEC. 20, 2023 PRE-SHOW EDITION

FROM THE EDITORS OF

+CTA MARKS 100 YEARS OF INNOVATION PAGE 6

Where Tech Comes to Shine Cutting-Edge Innovations and Business On a Global Scale Await CES Attendees

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CONFERENCE SCHEDULES PAGE 60 THE OFFICIAL

DAILY

DEC. 20, 2023 PRE-SHOW EDITION

FROM THE EDITORS OF

+CTA MARKS 100 YEARS OF INNOVATION PAGE 6

Where Tech Comes to Shine Cutting-Edge Innovations and Business On a Global Scale Await CES Attendees

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4 | CES 2024 DAILY | JANUARY 9-12, 2024

THE OFFICIAL

WELCOME TO CES 2024

DAILY

BY GARY SHAPIRO, PRESIDENT AND CEO, KINSEY FABRIZIO, SENIOR VICE PRESIDENT, CES AND MEMBERSHIP, JOHN KELLEY, VICE PRESIDENT, CES AND ACTING SHOW DIRECTOR, CONSUMER TECHNOLOGY ASSOCIATION (CTA)™

MANAGING VP OF SALES, B2B TECH:

CES 2024 Will Celebrate Technology Solving Big Global Challenges We’re thrilled to be back in Las Vegas! Momentum has been building for months as business leaders, industry experts, policymakers and media prepare for CES – the world’s most powerful tech event. This year, we’re also excited to celebrate the 100th anniversary of the Consumer Technology Association, the owner and producer of CES. CES 2024 will see double-digit growth, as the show floor expands by well over 10%. With more than 3500 exhibitors, including 1000 in Eureka Park, expect a wealth of new and exciting innovations in top categories like augmented and virtual reality, automotive and mobility, digital health, entertainment, gaming, robotics, smart home, and many more. You’ll also see ‘horizontal’ technologies like AI and generative AI – an area of huge interest since the launch of ChatGPT a year ago – throughout the show floor, along with innovations in sustainability and accessibility designed to enhance the technologies we’ve come to love. At CES 2024, our partnership with the United Nations to support Human Security for All (#HS4A) is back and bigger than ever! This fall, the UN announced technology as a new eighth pillar of its human securities framework. We’ll carry that excitement into the show, highlighting the technologies that are solving big global challenges and making our world better for millions of people. Think drones that can help clean up water pollution, farms designed for agriculture in water-scarce areas, AI tools to support more sustainable livestock farming, non-invasive health monitoring and more! The commitment to technology that can change our world will also inspire remarks by many of our keynote speakers. Intel CEO Pat Gelsinger will discuss how en-

hanced AI capabilities are creating a better, more sustainable future; Nasdaq Chair & CEO Adena Friedman, will share how technology can elevate the fight against financial crime and human trafficking; and L’Oreal CEO Nicolas Hieronimus – the first beauty industry keynoter in CES history – will showcase the important role of sustainable, accessible and inclusive beauty tech. They’ll join an impressive keynote lineup of CEOs including Best Buy’s Corie Barry, Elevance Health’s Gail Boudreaux, HD Hyundai’s Kisun Chung, Qualcomm’s Cristiano Amon, Siemens’ Dr. Roland Busch and Walmart’s Doug McMillon. Beyond the keynotes, our conference programming will feature more than 750 speakers across some 250 conference sessions, which include our Great Minds series, Research Summit, C Space mainstage, and Innovation Policy Summit. While the show itself will run from January 9-12, expect big headlines even before CES 2024 opens to the public. That’s because Media Days (Jan 7-8) will feature press conferences – the perfect place to launch new products – from big brands like Abbott, Hyundai, LG, Panasonic, Samsung and more. Media Days will also feature the official media preview event of CES, Unveiled Las Vegas, which offers access to exhibitor product innovations and CTA’s highly anticipated annual market research presentation, Tech Trends to Watch. CES is one of the few places where the global tech industry truly comes together. So this year, we’re thrilled to go ALL ON for serendipity, discovery and world-changing innovation. Visit www.ces.tech to discover what’s in store and to sign up for CES news and industry insights.

Adam Goldstein, adam.goldstein@futurenet. com AD SALES: John Casey, Janis Crowley, Robb Holzrichter, Carmen Lake, Zahra Majma, Debbie Rosenthal, Andi Tureson VP/CONTENT CREATION: Anthony Savona, anthony.savona@futurenet.com CONTENT MANAGER: David McGee, david.mcgee@futurenet.com SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com CONTRIBUTORS: Wayne Cavadi, John Sciacca, Stewart Wolpin GROUP ART DIRECTOR: Nicole Cobban, nicole.cobban@futurenet.com PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet.com Nicole Schilling, nicole.schilling@futurenet.com FUTURE US, INC. 130 W. 42nd St., 7th Floor New York NY 10036 SVP WEALTH, B2B AND EVENTS: Sarah Rees MD, B2B TECH & ENTERTAINMENT BRANDS: Carmel King MANAGING VP OF SALES, B2B TECH: Adam Goldstein HEAD OF PRODUCTION US & UK: Mark Constance HEAD OF DESIGN: Rodney Dive

Gary Shapiro President and CEO Consumer Technology Association (CTA)™

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Kinsey Fabrizio Senior Vice President, CES and Membership Consumer Technology Association (CTA)™

John Kelley Vice President, CES and Acting Show Director Consumer Technology Association (CTA)™

#CES2024

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Only HDR10+ dynamic metadata delivers such a compelling combination of benefits, including outstanding brightness and contrast, robust standardization, ease of implementation, global certification, no licensing fees and full compatibility with HDR10. Making it the ideal technology for emerging platforms like ATSC 3.0 NextGen TV. To learn more about ATSC 3.0 and HDR10+, visit LVCC Central Hall booth #19744

For more information, go to hdr10plus.org.

6 | CES 2024 DAILY | JANUARY 9-12, 2024

CTA Kicks Off Centennial Celebration at CES 2024 Founded as the Radio Manufacturers of America in 1924, CTA marks 100 years of igniting innovation at this year’s gathering BY STEWART WOLPIN As is its wont, the U.S. Congress determined it would levy a new 10 percent tax on the production of an exceptionally popular new tech device. And, unsurprisingly, the companies producing said new tech devices were unhappy with the prospect of the government laying a hefty levy on an already expensive product, potentially stifling sales as a result. So, on Saturday night, April 19, 1924, six Chicago radio manufacturers got together at dinner and decided to form the Radio Manufacturers of America (RMA). Within three weeks, RMA lobbying killed the fed’s radio tax, and one of the country’s largest and most effective trade organizations—now known as the Consumer Technology Association (CTA)—was born. CES, run by CTA of course, will mark the beginning of a series of centennial celebrations. “For 100 years, CTA has ignited innovation by leading the tech

industry through advocating for innovation-friendly policies, capturing emerging trends in market research, developing consensus standards, and convening innovators to solve some of the world’s biggest challenges,” said Gary Shapiro, president and CEO of CTA since 1991. “The celebration of CTA’s 100th anniversary will be on full display at CES 2024 from interactive photo opportunities to an exciting look at our history and where the tech industry is heading for the next 100 years.” CTA’s centennial will be reflected and integrated into a plethora of events at CES, beginning with the show’s theme, “Igniting Innovation Since 1924,” and Shapiro’s CTA State of the Industry keynote on January 9 at 8:30am in the

At CES 2024, Stagwell Hails ‘Year of Competition’ GRAND LOBBY CONTENT STUDIO GL-03 Stagwell,, the challenger network built to transform marketing, is returning to CES to host Content Studio interviews, exhibition floor tours and inspiration sessions. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual expo, with a special focus on the impact of artificial intelligence and immersive experiences on creativity and business. “As we move out of the ‘year of efficiency’ that characterized 2023, we expect 2024 to be the ‘year of competition’ as Big Tech companies roll out unprecedented innovation accelerated by artificial intelligence,” said Stagwell Chairman/ CEO Mark Penn. “At Stagwell we’re building the runway for AI-based marketing transformation via product innovation, strategic tech partnerships, and creative storytelling that will drive an especially wondrous cycle for consumers.” • Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing this year. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth GL-03 (across from Starbucks) in the Grand Lobby of the Las Vegas Convention Center (LVCC). • Floor Tours: Brand executives are invited to attend 90-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come. • Inspiration Sessions: Brands interested in learning more about how Stagwell can help marketers address their biggest business challenges can participate in personalized briefings, being held in the Joshua Meeting Rooms at the ARIA. Senior brand executives interested in participating in a Content Studio interview or attending a floor tour should email ces2024@stagwellglobal.com for further information as space is limited. Journalists interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, should email pr@stagwellglobal.com.

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Venetian’s Palazzo Ballroom on level 5. There will be interactive anniversary events at the CTA Center in the LVCC Grand Lobby, a CTA historical timeline in the West Hall connector, and throughout the show attendees will see signs and be presented with historical photo ops. The official founding anniversary date in mid-April falls during CTA’s TechWeek, during which CTA will gather innovators and policymakers for several events including CTA’s Digital Patriot’s Dinner and CES on the Hill. CTA also is creating digital assets for its website and social media channels to highlight key moments in CTA’s history. Continued on page 78

AI Technology, New Startups in swisstech CES Spotlight Through the auspices of Switzerland Global Enterprise the official Swiss agency for export and investment promotion, swisstech is presenting 34 new high-tech Swiss innovation start-ups at CES 2024 focusing on advancements in Artificial Intelligence and new technologies in the fields of renewable energy, drones, AR/VR, healthTech/ medTech, lifestyle, and enterprise/ICT. An AI panel will be presented at the swisstech booth at Eureka Park. swisstech is expanding its CES presence this year, exhibiting in two booths at the Venetian: Eureka Park, Booth 62833 (Level 1) and Global Pavilion, Booth 55835 (Level 2). Switzerland, a country known for its high-tech research capabilities, will be at the show for the sixth year in a row.

#CES2024

8 | CES 2024 DAILY | JANUARY 9-12, 2024

CES 2024 Keynote: Dr. Roland Busch, Siemens AG

Dr. Roland Busch, President/CEO, Siemens AG

Roland Busch, President and Chief Executive Officer of Siemens AG, will be a featured keynote speaker for CES 2024. Dr. Busch will speak at 6:30 p.m. PT on Monday, January 8, 2024, in the Palazzo Ballroom at the Venetian. Dr. Busch will delve into the profound potential that unfolds when we harness the digital world to improve the real one and advocate for a future that’s not just innovative but also sustainable. “Our technologies operate behind the into pioneering the forthcoming industriscenes enabling everyday life-in the facal metaverse. SIEMENS KEYNOTE tories that create the cars we drive, in the “Siemens drives innovation across Monday, January 8 buildings where we work, in the grids that many of the products and services we use 6:30 p.m. PT Palazzo Ballroom, feed green energy to our cities and in the daily-from transportation, infrastructure Venetian trains that connect them,” said Dr. Busch. and industry to consumer goods, as well “I am excited to address the global tech community at as food and beverages,” said Gary Shapiro, President CES 2024 and highlight how the latest digital technoloand CEO, CTA. “We can’t wait to see how Siemens gies are enabling companies to transform our everyday.” and its customers are shaping the future of digital As a company with a 175-year history in innovative transformation to create an inclusive and sustainable technology, Siemens continues to evolve and flourish future.” in today’s changing world. Siemens has recently anToday, Siemens technology empowers customers nounced more than $2 billion in investments in its to transform the industries that form the backbone own operations and R&D as it serves economies across of economies: industry, infrastructure and transporthe globe. As the worldwide leader in industrial softtation. With sustainability at its core, Siemens set an ware and automation, Siemens’ expertise in technolindustry benchmark in 2015 by committing to carogies such as AI, blockchain, cloud, edge computing, bon neutrality by 2030. The company’s commitment and digital twin software converge to create an innovato digital evolution was evident with the 2022 launch tive portfolio that is being used by businesses of all sizof Siemens Xcelerator—an open digital business es to revolutionize the industries, infrastructure and platform created to accelerate digital transformation mobility that surround us every day. Its vision extends across diverse industries.

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Qualcomm Features Snapdragon 8 Gen 3 Mobile Platform BOOTH 4901 Designed with generative AI in mind, Qualcomm’s Snapdragon 8 Gen 3 delivers premium-level performance across all mobile experiences. Qualcomm’s latest flagship, a CES 2024 Innovation Awards Honoree in the Artificial Intelligence category, is introducing a variety of breakthrough Snapdragon innovations across connectivity, sound, capture, and gameplay to empower the best-in-class smartphones. The Snapdragon 8 Gen 3 redefines what users can experience with premium-level performance in photography, gaming, audio, and beyond. Ushering in a new era of generative AI, this platform tackles complex productivity and creative tasks with total privacy, outstanding artistry, and unparalleled on-the-go proficiency. The powerful Qualcomm AI Engine infuses brilliance into every move, from drafting documents to intelligently creating one-of-a-kind content. LLM models can run up to 20 tokens/ sec—one of the fastest in the smartphone industry, and with stable diffusion, generate an image at a fraction of a second. Prepare to be mesmerized in gameplay with Snapdragon Game Super Resolution upscaling games as high as 8K without impacting battery life or performance. Snapdragon 8 Gen 3 is the ultimate portable gaming console.

10 | CES 2024 DAILY | JANUARY 9-12, 2024

CES 2024 Keynote:

HD Hyundai’s Kisun Chung K isun Chung , Presi d e n t /C E O o f H D Hyundai, will keynote HD HYUNDAI KEYNOTE Wednesday, January 10 at CES 2024 to share 9 a.m. PT tech-first strategies that Palazzo Ballroom, Venetian employ technology for building a more sustainable future. HD Hyundai, a global company also known for specialized construction equipment and energy solutions, further excels in developing eco-friendly infrastructure technology, as well as retrofitting carriers and shipyards. Kisun Chung will speak at 9 a.m. PT on Wednesday, January 10, 2024, in the Palazzo Ballroom at the Venetian. The company has set out to revolutionize the construction industry, shifting focus from individual machines running on fossil fuel to AI and data-based, site-level system solutions powered by sustainable energy sources. “Improving the productivity and sustainability of the construction industry is key to tackling many, if not all the ‘human security’ challenges of our civilization,” said Mr. Chung. “CES and the world will see our vision for digital twin and smart construction solutions systems. It is about changing the way we build so that we can change our future.” A serious source of concern worldwide, infrastructure is too often beset by environmental issues that

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SEE IT ELEVANCE HEALTH KEYNOTE Tuesday, January 9 5 p.m. PT Palazzo Ballroom, Venetian

Kisun Chung, President/CEO, HD Hyundai

aren’t easily resolved due to labor shortages and costs, among other factors. For these reasons, HD Hyundai believes infrastructure is central to a comprehensive transformation in the interest of a cleaner planet. As a future builder, HD Hyundai understands the importance of infrastructure, which is critical to reaching the UN Sustainable Development Goals. To achieve meaningful advances, HD Hyundai is helping to lead the transition to renewable energy and smarter infrastructure. The company plans to demonstrate more fully what these efforts and initiatives will look like at CES 2024.

Samsung Spotlights 77-inch Class OLED 4K TV BOOTH 19608, CENTRAL HALL The Samsung 77-inch Class OLED 4K TV (S95D) ultra-high-quality OLED display steals the show with bold contrast, vibrant colors, and outstanding brightness. In a Samsung first, the company has developed an OLED TV with OLED Glare Free technology for the S95D to provide the best possible viewing experience across both bright and dark rooms. The S95D includes AI Customization Mode to optimize the picture on the S95D based on the scene you’re watching. Simply select the preferred picture for each genre during setup and the Samsung processor uses AI to automatically adjust to provide perfect picture quality. Impressively thin at under 11mm, the S95D sports its signature flat-back design with attachable One Connect Box to beautifully complement any

CES.TECH

CES 2024 Keynote: Gail K. Boudreaux, Elevance Health

space and make high-end architectural installations easy. The S95D is gaming-ready with a 4K 144Hz panel. With enhancements to its built-in speaker distribution in the side, bottom, and top of the TV, the TV delivers True Channel Dolby ATMOS for even more cinematic surround sound.

G a i l K . B oud re au x, President and CEO of Elevance Health, is headlining a CES 2024 keynote Gail K. Boudreaux, President/CEO, session to discuss how the Elevance Health company is implementing an innovative whole-health approach to care. It complements the Digital Health Summit, which returns to CES 2024, and will focus on the outlook for health care in the U.S. and beyond. Boudreaux will speak at 5 p.m. PT on Tuesday, January 9, 2024, in the Palazzo Ballroom at the Venetian. One of Fortune’s 100 Most Powerful Women in Business, Boudreaux’s work at Elevance Health focuses on transforming the organization from a traditional health benefits company into a lifetime trusted health partner committed to improving lives and communities, simplifying health care, and building trust with consumers. Regarded for her ability to scale multi-billiondollar businesses, Boudreaux leverages more than three decades of health care industry experience to helm Elevance Health (including the Anthem, Wellpoint and Carelon brands), one of America’s largest health care companies. “Our whole-health approach is about simplifying health care and building trust with customers,” said Boudreaux. “Digitally enabled health care means building digital technologies into the fabric of our ecosystem to improve outcomes and enhance efficiency in day-to-day health and wellness.” “Innovation is at the heart of progress, especially in health care, and Elevance Health’s journey in leveraging digital technologies to make health care more proactive, predictive and personalized has been transformational,” said Gary Shapiro, president and CEO, CTA.

#CES2024

12 | CES 2024 DAILY | JANUARY 9-12, 2024

Doug McMillon Keynote: What’s Next for Walmart?

Adena Friedman, Nasdaq Chair/CEO

Nasdaq’s Friedman to Keynote CES 2024 Consumer Technology Association (CTA) executives announced the addition of Nasdaq Chair and CEO AdNASDAQ KEYNOTE ena Friedman to the keynote lineup at Wednesday, January 10 2 p.m. PT CES 2024. Friedman will discuss how Palazzo Ballroom, the private sector—and the financial inVenetian dustry specifically—is leveraging technology to solve major societal issues including the global fight against financial crime and human trafficking. Friedman will speak at 2 p.m. PT on Wednesday, January 10, 2024, in the Palazzo Ballroom at the Venetian. “At Nasdaq, we are driven by the belief that technology can solve the most complex challenges facing both industry and society—a force for good with the unique potential to drive economic progress for all,” said Friedman. “Financial crime is a pervasive challenge and underpins some of the world’s most insidious crimes, such as human trafficking. At CES, I look forward to discussing how we can collaborate and leverage technology to eradicate financial crime and further protect the global financial system and the people that it serves.”

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Walmart CEO Doug McMillon will keynote at CES 2024. This opening-day keynote will explore the digital transformation spearheaded by Walmart, the world’s leading retailer. McMillon will speak at 2 p.m. PT on January 9, 2024, in the Palazzo Ballroom at the Venetian. Walmart has led retail innovation for decades. From popularizing use of the now ubiquitous UPC product barcode to building one of the first private satellite-communication systems at scale, Walmart has consistently modeled how early adoption of technology drives industry success. McMillon will bring Walmart’s peoDoug McMillon, Walmart CEO ple-led, tech-powered vision to life, highlighting how Walmart improves lives, communities and the planet. He also will offer a view of what’s next for Walmart as the company uses technology, combined with deep reWALMART KEYNOTE Tuesday, January 10 tail and human insights, to exceed customer expecta2 p.m. PT tions as they move across platforms and places to disPalazzo Ballroom, Venetian cover goods and get inspired. “Like CES, Walmart is all on using agility and creativity to push the boundaries of tech that improves outcomes for customers and associates,” said Kinsey Fabrizio, Consumer Technology Association (CTA) Sr. VP for CES & Membership. “Doug’s compelling story of how Walmart is enabling the next generation of retail will reflect on their people culture, beyond the advances powered by artificial intelligence and machine learning.” “Great tech disappears behind great experiences,” said Dan Bartlett, Executive Vice President, Corporate Affairs, Walmart. “As the world becomes more digital, we are thinking ahead on how we design and build technology that will usher in the next generation of retail. Doug’s keynote, plus compelling experiences on the CES show floor, will show how we’re using technology to make our customers’ lives easier, enable our associates to build satisfying careers and make our business even stronger.” Walmart has a long history with CES, sharing ideas and showing how their strategy makes retail environments, and lives, better for customers and associates. McMillon delivered a mainstage address in CES 2021, while other Walmart leaders addressed sustainability and brand management via appearances at C Space.

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Z-Wave Alliance to Host Industry Panels at CES 2024 VENETIAN PALAZZO, HOSPITALITY SUITES At CES 2024, the Z-Wave Alliance is hosting two pivotal industry panels showcasing the latest in Z-Wave Technology for smart home and IoT applications. The first session being held on Tuesday, January 9th at 4:15 p.m. in their Venetian Tower Suite, “The State of Z-Wave Chips,” will be moderated by Kevin Kraus of Assa Abloy with panelists from Trident IoT and Silicon Labs and focus on the latest developments with both Z-Wave chips and modules. The discussion will cover the Z-Wave Source Code Project’s role in democratizing protocol

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development and the transition of Z-Wave to an SDOled platform as well as highlighting expanded suppliers, development resources and certification. The second panel scheduled for Wednesday, January 10th at 4:15 p.m. is “Learning to Build Smart Home Devices with Z-Wave Long Range,” moderated by Avi Rosenthal of bluesalve partners. Alliance members will share development efforts with Z-Wave Long Range (ZWLR) and its impact on extending connectivity beyond traditional homes, facilitating adoption in sectors like commercial, hospitality, and

multi-dwelling units. The discussion will also delve into market opportunities for ZWLR in large properties and its integration capabilities across various buildings within a property shared through the Alarm.com “WaterDragon Case Study.” The panel will also share key findings from the Z-Wave Unplugged Fest held last month at the University of Central Florida. Each talk will be followed by a cocktail hour in the Alliance’s suite in the Venetian Towers. To RSVP for a fireside chat and a cocktail hour, visit https://zwavealliance.org/eve/ces-2024/.

#CES2024

Choose Daiwa Massage Chair

for Enhanced Well-Being ダイワマッサージチェア

Daiwa Massage Chair

by Minoru (Michael) Kogure

Massage chairs have significantly transformed comfort and wellness through innovative technology over the years. Once regarded as novelties, these chairs have seamlessly become everyday household items, available in diverse models from various manufacturers. For over forty years, U.S. Jaclean, Inc. U.S. Jaclean President Minoru Kogure with Daiwa Supreme Hybrid has remained committed to providing holistic health and wellness products, massage chairs in the U.S. Today, with notably advancing massage chair tech- the growing popularity of massage nology with Daiwa Massage Chairs. chairs, we are excited about the future. Initially developed in Japan, massage chairs have continuously evolved. In As technology advanced, our masJapan, issues like back and shoulder sage chairs improved significantly. For stiffness, known as ‘katakori,’ were instance, we introduced stretching linked to stress and overall well-be- functions that combine acupressure ing—a concept less acknowledged in and chiropractic techniques, ensuring the United States at that time, raising optimal touch for maximum health doubts about the necessity of massage benefits. Our innovation includes an chairs. extended and flexible massage track coupled with advanced rollers that simulate the skilled motions of a professional massage therapist’s hands. Alongside these advancements, our chairs offer multiple functions that alleviate tension, reduce stiffness, increase flexibility, improve posture, and enhance blood circulation, providing a wide range of benefits. Daiwa Massage Chairs effectively address the entire body, from the neck and back to the thighs, calves, feet, and even the hands. Introducing a glimpse of our Daiwa Massage Chairs

Despite initial skepticism, we persisted, showcasing our chairs alongside smaller massagers at state fairs and events. This approach gained traction, especially in areas where people spent extended periods driving, as our compact massagers helped alleviate lower back fatigue during long drives. Gradually, this led to broader acceptance of

Furthermore, our detailed design places special emphasis on leg and foot massage features. Drawing from our expertise in leg-focused and reflexology-based massages in our other products, we’ve dedicated considerable effort to refining the foot massage experience. Our extensive foot massage enhances circulation by targeting pressure points on the sole, significantly

contributing to our chairs’ ability to promote overall well-being. Daiwa Massage Chairs embody the Japanese concept of “mibyo (未病),” prioritizing maintaining good health and preventing illness rather than treating it afterward. This philosophy aligns with our massage chairs’ development, prioritizing health maintenance and preventative care. Going beyond mere relaxation, our chairs play a vital role in daily wellness, offering comprehensive support for overall health. By harmonizing health benefits with utmost comfort and luxury, our chairs provide a holistic solution for relaxation and well-being. In today’s stress-laden world, our commitment remains steadfast. For decades, we have dedicated ourselves to promoting health and wellness through our chairs, blending Western scientific advancements with traditional Eastern principles. This ongoing dedication propels us to continually enhance wellness across the United States with Daiwa Massage Chairs.

Our booth at the CES Show, Las Vegas, NV

Las Vegas Convention Center Booth #22040 Venetian Expo (formerly Sands) Booth #54246

14 | CES 2024 DAILY | JANUARY 9-12, 2024

L’Oréal CEO on The Next Era of Beauty Tech L’Oréal CEO Nicolas Hieronimus will deliver the first-ever keynote from a beauty company at CES 2024. A nine-time CES Innovation Award honoree, L’Oréal’s keynote will demonstrate how the company’s ongoing technology transformation ensures that it remains prepared for a future of its business that is at once physical, digital and virtual. Hieronimus will speak following the CTA State of the Industry Address at 8:30 a.m. PT on January 9, 2024, in the Palazzo Ballroom at the Venetian. The keynote will showcase the role that sustainable, accessible and inclusive beauty tech plays in driving positive impact at an individual and collective level, from a sustainable showerhead that leverages rocket technology to conserve water and AI-powered mobile applications that provide skincare guidance to augmented reality makeup try-ons and new codes and forms of beauty expression in virtual environments. L’Oréal knows that technology, powered by advanced data and AI capabilities, is an essential tool for creating powerful new connections and experiences for its consumers by solving their long-standing beauty challenges and offering them limitless tools for discovery, self-expression and personalization. “Beauty is a timeless pursuit and technology adds to its enjoyment while unlocking a world of possibilities,” said Nicolas Hieronimus, L’Oréal CEO: ‘L’Oréal envisions a future where no one feels left out by beauty trends’

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ful story to tell of its vision for what’s Hieronimus. “The first wave of beaunext for beauty, and how technoloty tech changed how people discovgy enables it to meet the needs of its er, evaluate and buy beauty products. NASDAQ KEYNOTE Tuesday, January 9 consumers and outperform the beauMore recently, we’ve seen how it can 8:30 p.m. PT ty industry today and prepare it for the better serve the underserved, by dePalazzo Ballroom, Venetian consumer revolutions of the future.” mocratizing skin health and increasEarlier award-winning highlights from L’Oréal at ing access to self-expression through innovations like CES include wearables for detecting one’s individual HAPTA for people with limited arm mobility. This exposure to the sun’s harmful rays and handheld deis just the beginning. L’Oréal envisions a future where vices that dispense personalized makeup and haircolno one feels left out by beauty trends, because they will or at home. Over the years, L’Oréal has built a powerhave the power to create their own trends—whenever, ful global ecosystem of technology partnerships with wherever—with products and tools inspired by their startups, tech powerhouses and academic institutions, own stories, experiences and identity.” has invested billions in its in-house research and inL’Oréal, which has unveiled new consumer technovation capabilities, and invested in a worldwide netnology at CES every year for nearly a decade, released work of startups through its Open Innovation model, its inclusive beauty tech innovation HAPTA at CES through startup accelerators like Station F in France 2023. The world’s first handheld computerized and through its BOLD venture capital fund. makeup applicator, this motion-stabilizing device assists those who have difficulty raising their arms due to limited mobility issues, people with limited grip strength, and anyone with limited wrist mobility who may find it difficult to get a comfortable angle when applying lipstick or mascara. “We are thrilled to welcome our first beauty company to the keynote stage to highlight innovation in the beauty tech category,” said Gary MEETING ROOM N233, TECH EAST LG ElectronShapiro, president and CEO, ics’ StanbyME Go LX5 offers a unique wireConsumer Technology Assoless portable display experience, allowing for ciation. “L’Oréal has a poweruse anytime, and anywhere without boundaries between indoors or out. Housed in a durable and rugged stylized carry bag/case, it features a rotatable 27-inch Dolby Vision touchscreen screen, Dolby Atmos speakers, and integrated battery for a complete user experience anykyo TX-RZ70 is built by and for audiophiles, but inwhere. tuitively built for the everyman. The StanbyME Go LX5 uses unique Home With eleven channels and 140 Watts, the TXApp and an Ambient Mode software layers to RZ70 is Onkyo’s most powerful AVR yet, giving users enhance content experiences while on the go. the power to design the ultimate entertainment space Offering three views: Main Home gives users with its discrete zones, multiple subwoofers, and highinstant access to apps and services; My View performance components that won’t overheat or lag. offers the latest daily information; and DisStudio Grade Processing: Utilizing the very latest aucovery gives content recommendations based on viewing habits. This dio technology including ESS Sabre DACs, THX Certiproduct is a CES 2024 fication, and eARC functionality, the Onkyo TX-RZ70 overdelivers on premium home theater performance. I n nov a t i o n s Aw a rd Honoree in the Content With built-in Dirac Live Room Calibration Full & Entertainment, MoBandwidth, the Onkyo TX-RZ70 uses machine bile Devices, Accessolearning to perfectly adapt and calibrate your audio ries & Apps categories. settings to your unique speaker system and room layout. And big bass fans can also upgrade their system LG Electronics’ StandbyME with Dirac Live Bass Control Single/Multi SubwoofGo LX5 er for optimal calibration of the lowest tones.

LG Wireless Portable Display Honored

New Onkyo AV Receiver for ‘The Everyman’ BOOTH 18208 The Onkyo TX-RZ70 11.2 Channel AV Receiver is sophisticated and powerful with its studio-grade processing that utilizes the very latest audio technology including ESS Sabre DACs, THX Certification, eARC, and IMAX Enhanced Mode functionality. With built-in Dirac Live Room Calibration Full Bandwidth, the TX-RZ70 uses machine learning to perfectly adapt and calibrate your audio settings to your unique speaker system and room layout. The On-

Onkyo’s TX-RZ70 11.2 Channel AV Receiver

CES.TECH

#CES2024

/ The Sound Burger—Wireless Portable Turntable

Return of a Legend

The fan-favorite Sound Burger, makes a welcome return after 40 years. Designed with portability in mind and available in three unique colors, the Sound Burger offers a retro aesthetic mixed with modern updates. Connect to your favorite wireless headphones or speakers for up to 12 hours of listening. The Sound Burger also includes an audio cable for those who prefer a wired analog listening experience. Stop by Booth #20935 (Central Hall) and experience it for yourself. audio-technica.com

16 | CES 2024 DAILY | JANUARY 9-12, 2024

As CES Evolves, The Innovative DNA Persists Observations and tips from a CES veteran BY MAGGIE O’NEILL, EVP/ CHIEF CLIENT OFFICER, PEPPERCOMM The Consumer Electronics Show (CES) has always been a true destination for innovation. However, the realm, reach and responsibility of innovation have changed drastically since I first set out for CES 25 years ago. Since its inception in 1967, CES has been a must-see of gadgets and gizmos galore. It was the launchpad for iconic innovations from VCRs (1970) and TiVo (1999) to CD players (1981) and LCD displays (1979). In its first decades, the show faced stiff competition from the likes COMDEX, PMA, and PC Expo. And while many of these shows have disappeared and the gadgets have gone their way to the Smithsonian, the innovative DNA of CES remains.

• Health and Wellness: It has been almost 10 years since I first spotted a Peloton at CES, and the impact of health and wellness tech has grown exponentially since. Elevance Health will take the keynote stage this year, elevating healthcare into the CES spotlight. • Small but Mighty: I remember launching the 103-inch Plasma TV from Panasonic years ago, and it felt like bigger was better. However, in 2024 the small-but-mighty chip is slated to make the major impact. Expect the big players to have their hand in everything from AI to autonomous mobility. • Mobility: The past few years, the driving force of CES has been auto, CE brands dabbling in auto, and innovative mobility technology powering the evolution to the smart city. From flying cars to autonomous trucks, the mobility space will likely once again dominate.

WHAT HAS CHANGED? The footprint and focus of CES have been the biggest changes in the last quarter century. From the original, massive CE booths of Central Hall, the show now spans most of the “Strip” and its innovation goes well beyond CE. Based on insider input, exhibitor lists, keynotes, and some sleuthing, CES 2024 will focus on four areas (though there’s much more to be seen): • AI: Surprised? I didn’t think so. Quite like IoT and Alexa a few years back, everything will have an AI thread. With Qualcomm as a Fireside Keynote, the conversation around the technology, its potential, and its impact will be front and center.

WHAT REMAINS THE SAME? At the core of CES is innovation. From its humble beginnings to today, the spirit of innovation has come to life every January. And while in years past some gadgets leaned a bit too far into innovation just for the sake of it, today’s showcase shows innovation developed and delivered with a purpose. Products not only entertain (which is still showcased and needed), but also better our lives, bring us closer, drive efficiency, and better the planet. Sustainability will be another red thread woven through innovation this year, including the keynote from Walmart that will tackle the subject at retail, and

Data, Anytime, Anywhere With John Deere Sustainability Tools BOOTH 4541 The John Deere Operations Center is an opt-in cloud platform that empowers farmers to create optimized workplans, monitor real-time job quality, and analyze and receive insights from data, anytime and anywhere. The new Sustainability Tools-a CES 2024 Innovations Award Honoree in the Sustainability, Eco-Design & Smart Energy

CES.TECH

categories—provide farmers with visibility into key aspects of their operations, including carbon emissions, soil health, and fuel emissions, so they can make more informed decisions that not only benefit their farms, but the entire world population. As more acres are highly and sustainably engaged, Deere expects to see that customer outcomes around nitro-

others with sustainable technology across health, energy, mobility, and more.

HOW TO HARNESS IT ALL? For those planning to try to tackle this behemoth, CES is an amazing, exhausting, and truly immersive experience. To make the most out of your tens of thousands of steps, consider the following: 1. Pre-plan & Focus: Do not set foot in Las Vegas without a good game plan. Research exhibitors, and relevant sessions and create a target list (by location) of what you need to see. And don’t miss the CES Innovation Awards showcase. It’s a great collection of the most innovative products and houses some treasures you might otherwise miss. Also, what do you want to come home with? Make sure you know what your goals are for the show—it’s easy to get distracted. 2. Download All the Apps: The CES App is a phenomenal resource for navigating the show, but a girl’s gotta eat and get around, right? Make sure you have ride-share apps like Uber/Lyft downloaded, as well as an app like OpenTable for those hard-to-get reservations. And check out the slew of Vegas apps to entertain you—if you have free time. 3. Get Off the Floor: Most CES networking, business, and fun happen far from the show floor. Leave plenty of time to attend smaller events, offsite brand activations, test drives and yes, this year, see The Sphere. The show, while frenetic, offers a great opportunity to collaborate and learn from true innovators. So, take advantage. Even after 25 years, CES can inspire me as it draws in the best in innovation, while continually adapting to meet the needs of today and tomorrow. January here we come.

gen use efficiency, crop protection efficiency, and CO2e emissions reduction will be enhanced. John Dee re ha s been working with many recipients to ensure that the John Deere Operations Center will be a key enabler for farmers to participate in new market opportunities by providing all the data they need in one convenient place.

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 17

Access to Technology, Generative AI are Main Themes for CES 2024 BY STEWART WOLPIN CES 2024 is shaping up as a big step forward on the show’s post-pandemic recovery. According to Kinsey Fabrizio, CTA’s SVP for CES & Membership, speaking at CTA’s annual CES press preview, this year’s Las Vegas confab (January 9-12) has already surpassed 3,500 exhibitors, has reached 2.4 million square feet of exhibit space, and show organizers expect more than 130,000 attendees. While encouraging, these metrics still lag slightly behind the last pre-pandemic CES in 2020, which featured 4,400 exhibitors across 2.9 million square feet, and 171,000 attendees. This year’s CES has been dubbed “All Together. All On.” with a focus on three overarching themes: access to technology, part of CTA’s partnership with the UN’s Human Security for All campaign, the growth and adoption of generative artificial intelligence (AI), and CTA’s 100th anniversary. While 2024 is an election year, CTA president and

CEO Gary Shapiro doesn’t view CES or technology as a partisan issue. “We divide the world into two types, not Republican and Democrat or not of those who are against us and those who are for us, but those have been to CES and those that have not. Those who have been to CES see the world totally differently. They see the promise of innovation, not just from the biggest companies, not even from smaller companies, but also from people and startups with an idea.” Fabrizio bragged the show will host 800 new exhibitors, “and we’re adding more every single day.” West Hall is “at capacity,” according to John Kelley, CTA VP and CES Show Director, and will be filled with nearly 300 auto and mobility companies including Hyundai and Kia for the first time. C Space is expanding into the Cosmo Hotel, and Shark Tank’s open casting call returns to CES as well with Mark Cuban speaking during the show’s digital health program. Eureka Park at the Venetian will house 1,000 startups alongside more than 20 country pavilions. Oth-

er CES 2024 “hot” categories continue to be digital health, including wearable tech, health tracking, telehealth tools, and food tech; this year’s CES Unveiled press event will feature a new tasting area for “alternative” foods. Shapiro also announced two new keynoters, Intel CEO Patrick Gelsinger, and a C-Suite keynote featuring Snap co-founder and CEO Evan Spiegel and MediaLink chair and CEO Michael Kassan. There also will be nearly 1,000 speakers across 250 conference sessions, including 11 policy panels that will focus on “setting the guardrails for the innovation industry to balance the need for innovation,” Shapiro notes, recognizing “that government has a legitimate interest in making sure things are done in a way that’s beneficial to their country and their needs.” On the show floor itself, show organizers expect AI to be a pervasive force at the CES 2024. “Generative AI has taken the world by storm and every company is thinking about how to use it,” Shapiro asserts. “Many companies are going to be talking about, introducing, and showing products which take advantage of that. Generative AI is going to be a big, big shift forward for humanity.” To help attendees and exhibitors plan for the show, the CES 2024 app is now available.

18 | CES 2024 DAILY | JANUARY 9-12, 2024 Sahara Ave. To Downtown Las Vegas

City View Map

Joe W. B ro w

Sahara Station

n Dr.

Paradise Rd.

Las Vegas

Karen Ave.

Elvis Presley Blvd. Paradise Rd.

Resorts World

Tech East

Jo eW .

Westgate Station

Brown Dr.

Ind ust ria l Rd .

Las Veg as B lvd .

Palace Station

Westgate

Convention Center Dr.

Las Veg as B lvd .

Sammy Davis Jr. Dr .

Tech West

Las Vegas Convention and World Trade Center

Fashion Show Mall

Desert Inn Rd. LVCC Station

Encore at Wynn

Renaissance

Las Vegas Metropolitan Police Dept.

Sierra Vista Dr.

Wynn

Swenson St.

The Palazzo

ve. ds A San

Treasure Island

The Venetian

Tech South

Tuesday, Jan. 9 Wednesday, Jan. 10 Thursday, Jan. 11 Friday, Jan. 12

Venetian Expo

Harrah’s/The LINQ Station

Koval Ln.

Frank Sinatra Dr.

CES 2024 Twain Exhibit St. Hours

C Space at ARIA Exhibit Hours

Westin

Flamingo Rd.

Bellagio

10 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-4 PM

Tuesday, Jan. 9 Wednesday, Jan. 10 Thursday, Jan. 11

9 AM-6 PM 9 AM-6 PM 9 AM-6 PM

Cosmopolitan Vdara

Harmon Ave.

Park MGM MGM Grand/ Signature at MGM New York New York

Luxor

Mandalay Bay Rd. Mandalay Bay/Delano

CES.TECH

Alexis Park

MGM Station

C Space Shuttle

Hotel

Las Vegas Monorail

Tropicana Ave. Tropicana

Giles St.

Excalibur

Key

Bally’s/Paris Station

ARIA

Reno Ave.

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech. As of Nov. 30, 2023. Locations subject to change. Map not to scale.

#CES2024

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20 | CES 2024 DAILY | JANUARY 9-12, 2024

Tech East Las Vegas Convention and World Trade Center (LVCC), Renaissance Las Vegas and Westgate Las Vegas

Elvis Presley Blvd.

North Hall

Joe W. Brown Dr.

West Plaza Booth #s WP1-WP99

Paradise Rd.

West Hall

Booth #s 3000-7999 Product categories • Vehicle Tech & Advanced Mobility

Diamond Lot

Product categories • AI | Robotics • Digital Health • Enterprise • FinTech • IoT Infrastructre • Vehicle Tech & Advanced Mobility

Westgate Booth #s 300-2999 North Rd.

North Hall

Booth #s 8000-11999

Skywalk

Meeting Rooms Lvl 1 W101-W110 Lvl 2 W201-W238 Lvl 3 W301-W327

Las Vegas Convention and World Trade Center Meeting Rooms

Upper Level, N250-N264

Meeting Rooms Lower Level, N101-N120 Upper Level, N201-N249

Convention Center Dr. Grand Lobby Booth #s GL1-GL15

Central Plaza

Beach Lot

Central Concourse

Booth #s CP1-CP50

Blue Lot

C5 Lobby

Central Hall

Booth #s 15000-23999 Product categories • Audio Video | Gaming | Metaverse | XR

South Hall Connector

Paradise Rd.

Show Services at Tech East Accessibility Desk LVCC, North Level 2, N250

CES 2025 Exhibit Space Selection

LVCC, South Connector, S224 & S225

Silver 3

South Hall 3 & 4

S4 Lobby

Lobby

International Business Center

LVCC, North Level 2, N250-N262

LVCC, West Level 2, W225

LVCC, West Level 2, W216-W232

LVCC, West Level 2, W212

CTA Member Lounge

LVCC, North Level 2, N254

Media Room Show Office

S1 Lobby

South Hall 1 & 2

Renaissance

S2 Lobby

Bronze Lot

LVCC, North Level 2, N257 LVCC, West Level 2, W227

Platinum Lot Swenson St.

To Tech West and Tech South

Conference Sessions

Upper Level, S219-S233

Exhibitor Press Conferences

LVCC, South Connector, S219

Meeting Rooms

Desert Inn Rd.

Sierra Vista Dr.

Customer Service Center LVCC, West Level 1, W102

Key Accessibility Desk

Automatic Doors

Badge Pickup

C Space Shuttle

Customer Service

Elevators

Hotel Shuttle Buses

Information

Las Vegas Monorail

Passenger Pickup/Drop-off

Taxi

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech. As of Nov. 30, 2023. Locations subject to change. Map not to scale.

CES.TECH

#CES2024

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22 | CES 2024 DAILY | JANUARY 9-12, 2024

Tech West Venetian Expo

Show Services at Tech West Accessibility Desk

Customer Service Center

To T Las ech Veg Sou as B th lvd.

CES 2025 Exhibit Space Selection Level 1, Room 310

Level 2 Lobby

Keynotes

Exhibitor Press Conferences

Level 5, Palazzo Ballroom

Level 3, Lido 3105-3106

Conference Sessions

Valet Drop Off and Taxi

International Business Center

Level 2, Venetian Ballroom Level 1, Room 301

Level 1 Lobby

Media Room

Level 2, Venetian Ballroom

Level 4, Marcello and Lando

Innovation Awards Showcase

CTA Member Lounge

Concierge

Level 2, Venetian Ballroom

Level 3, East Foyer Venetian Tower, Suite 29-207

Level 2, Halls A-D, Booth #56332

Race & Sports Book

Casino

Lobby

Show Offices

Food Court

Front Desk

Escalators

up to Parking Garage Connector (Take a left at Coffee Bean)

Venetian Hotel

Restaurant Row Casino Cage

The Venetian Theater

To Palazzo and Wynn/Encore

Elevators to exhibit suites in Venetian Tower

Escalators

Levels 1, 3, 4 & 5

Level 3 Lido

Delfino

Level 2

3001-3106

4001-4106

Venetian Ballroom

Bellini 2001-2106

Titian 2201-2306

F I

Murano

Lando

3201-3306

4201-4306

San Polo

Marcello

3401-3506

4401-4506

Palazzo Ballroom Keynotes

Veronese 2401-2506

Level 5

Level 4

Opaline Theatre

Showroom

Business Center

Grand Lux Cafe

Bassano

Toscana

Zeno

3601-3806

4601-4806

2601-2806

Level 1

Key

Package Center

Galileo

Down to Hall G

Booth #s 73000 - 75999

Booth #s 50000-54999

Design & Source

Down Product categories to • 3D Printing Hall G • Accessories • Country Pavilions • Food Tech • Innovations Showcase • Lifestyle • Smart Home • Sports Tech

Marco Polo 701-807

Bus Entrance

901-1007

Halls A-D

Accessibility Desk

Badge Pickup

C Space Shuttle

Customer Service

Casanova 501-607 404 403 402 401 407 406 405

Hall G Booth #s 60000-63999

310

305

309

304

308

303

307

302

306

301

203 202 201 103 102 101

Elevators Business Center

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Venetian Expo

Escalators

Levels 2, 3, 4 & 5

t as hE c Te

Hotel Shuttle Buses

Taxi

Information

Tech Express

Eureka Park™

Navigation Path Up to Halls A-C

CES.TECH

Explore CES exhibit venues at CES.tech. As of Nov. 30, 2023. Locations subject to change. Map not to scale.

#CES2024

Tech South ARIA

CES 2024 DAILY | JANUARY 9-12, 2024 | 23

Tech South Tech South ARIA Tech Level 3 - East ARIA South

To Ironwood Terrace and Level 3 West

ARIA

Level 3 - East Level 3 - East Level 3 - East

South Primrose South Veranda Primrose South Veranda Primrose Veranda

To Ironwood Terrace and Level 3 West To Ironwood Terrace and Level 3 West To Ironwood Terrace and Level 3 West To Level Two

To Level Two

South To Level Two Primrose Primrose Ballroom To Level Two 6Veranda 5 4 6 5 4 6 Primrose5Ballroom 4 3 2 1 Primrose Ballroom Primrose Ballroom Primrose 3 2 East 1 Veranda 3 2 1 3 2 1 East Primrose Veranda East Primrose Veranda East Primrose Level 2 - East Veranda

Show Services at ARIA

7 Mariposa 8 Ballroom 4 7 8 7 8 1 2 3 Mariposa Ballroom

Mariposa4 Ballroom Mariposa4 Ballroom 42 2 2

1 1 1

C Space at ARIA Exhibit Hours

Wednesday, Jan. 10 West Level 2, Copperleaf 1

9 AM-6 PM C Space atThursday, ARIA Exhibit Hours Jan. 11 9 AM-6 PM C Space at ARIA Exhibit Hours Jan.ARIA 9 9 AM-6 PM CTuesday, Space at Exhibit Hours

Terrace

Level 1 - East Level 1 - East Level 1 - East 5 5 5 6 6 6

Cypress Executive Lounge

Pickup

Shuttle

Service

Badge Pickup Badge Pickup Badge Pickup

Customer C Space Service Shuttle Information Elevators Escalator Customer C Space Service Shuttle Customer C Space Explore venues at CES.tech. Service Shuttle CES exhibit

Elevators

Escalator

Information

Elevators

Escalator

Information

As of Nov. 30, 2023. Locations subject to change. Map not to scale.

Plaza Level - East

Terrace

Key Key Key

9 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-6 PM Customer C Space

Explore CES exhibit venues at CES.tech. Information Elevators Escalator As of Nov. 2023. venues Locations subject to change. Explore CES30, exhibit at CES.tech. Map not to scale. As of Nov. 2023. venues Locations subject to change. Explore CES30, exhibit at CES.tech. Map scale. As ofnot Nov.to30, 2023. Locations subject to change. Map not to scale.

Cypress Executive Lounge

Terrace

5 Joshua Meeting Rooms

36 2 1 3 72 8 1 3 2 1 Joshua Meeting Rooms Joshua Meeting Rooms Joshua Meeting Rooms 7 8 9 10 7 8 9 10 7 8 9 10 4 4 4

To Resort & Casino

Cypress Executive Lounge

Terrace

Level 1 - East

Wednesday, Jan. Tuesday, Jan. 9 10 Key Thursday,Jan. Jan. Tuesday, 911 10 Wednesday, Jan. Wednesday, Jan. Thursday, Jan. 11 10 Thursday, Jan.Badge 11

Center To West Convention Center To West Convention Center

To Resort Cypress Executive Lounge & Casino To Resort & Casino To Resort & Casino

3 3 3

East Level 1, Joshua 9-10

East Level 1, Joshua 7-8 Customer East Level 2 Service East Level 1, Joshua 9-10 Badge Pickup Conference Sessions West Level 2, Copperleaf 1 East Level 1, Joshua 7-8 Customer East Level 2 Service East Level 1, Joshua 9-10 Tuesday, West Level 2, Copperleaf 1 EastJan. Level91, Joshua 7-8 9 AM-6 PM Customer Service

To West 8 Convention

6 6 6

Conference Sessions

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Show Services at ARIA East Level 1, Joshua 7-8 Customer Service West Level 2, Copperleaf 1 Show ServicesConference at ARIA Badge Pickup Sessions Show atLevel ARIA East Level 2 Services East 1, Joshua 9-10 Badge Pickup Conference Sessions To West Convention Center

Level 2 - East Level 2 - East Level 2 - East

Badge Pickup

1 10 12 12 3 23 4 34 5 4 5 Willow Lounge 5 Willow Lounge

Plaza Level - East 1 Plaza Level - East 2 Plaza Level - East

Orovada Ballroom 5

4 5 Willow Lounge

Plaza Office A Plaza Office B

8 6 7 8 6 7 1 8 6 7 Orovada Ballroom 5 Orovada Ballroom 5 Orovada Ballroom 5 1 2 3 1 2 3 1 2 3

Plaza Office A

Plaza PlazaB Office Office A

Plaza Plaza Office A B Office Plaza Office B

Willow Lounge

#CES2024 CES.TECH

24 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Canon Spotlights Honored MS-500 Camera BOOTH 17629 Canon U.S.A.’s MS-500, an ultra-high-

sensitivity interchangeable lens camera (ILC), is a CES 2024 Innovation Awards Honoree in the Digital Imaging & Photography category. Canon touts the MS-500 as not only the world’s first1 ultra-high-sensitivity camera equipped with a SPAD sensor but also featuring the world’s highest pixel count on its one-inch Single Photon Avalanche Diode (SPAD) sensor of 3.2 megapixels. In areas with extremely highsecurity levels, such as seaports, public infrastructure facilities, and national borders, high-precision monitoring systems are required to surveil targets both day and night accurate-

ly. The new MS-500 ultra-high-sensitivity camera is equipped with a SPAD sensor, achieving a minimum subject illumination of 0.001 lux3. When combined with ultra-telephoto broadcast lenses, it may be possible to capture clear color videos of subjects at a distance of several miles, even at night. The new MS-500 helps to strengthen Canon’s ultrahigh-sensitivity camera lineup, which also includes the ME20, and ML Series4, allowing the company to meet a variety of customer needs in the advanced surveillance market. Canon’s MS-500 ultra-high-sensitivity interchangeable lens camera

Panasonic Intros SoundSlayer Wearable Gaming Speaker BOOTH 17609 Panasonic is launching the GNW10 SoundSlayer, a wearable gaming speaker that allows players to immerse themselves in play to experience the real emotion of gaming. The GNW10’s lightweight, ergonomic design incorporates 4-channel speakers, wireless connectivity, and AI voice control to deliver an exciting, stress-free, and lush sensory experience. The GNW10 package combines a wireless, neckmounted wearable gaming speaker and a separate wireless transmitter. Simply connecting the transmitter to a PC or console via a USB cable creates a wireless connection to the wearable gaming speaker. Compatible with Windows 10/11 PCs, PS4/ PS5 consoles, and the Nintendo Switch (TV mode only), the GNW10 system also supports subwoofer output for an ever more pow-

erful soundscape. As with previous Panasonic products, the GNW10 will be in partnership with Project RED, helping to strengthen healthcare systems and fund life-saving programs that support equitable access to testing and treatment for communities in need. Panasonic’s GNW10 SoundSlayer neck-mounted wearable gaming speaker

Audio-Technica’s ATH-M20xBT professional-grade studio headphones

Audio-Technica Brings Universe of Gear to CES 2024 BOOTH 20935 At CES 2024 Audio-Technica is showcasing its complete line of turntables, cartridges, headphones, gaming headsets, content creation mics, and what it touts as the world’s first streaming headsets. Audio-Technica’s Analog Listening Lounge at CES will provide visitors access to all of AudioTechnica’s wired and wireless headphones. This unique opportunity gives listeners the ability to experience the wide range of audio and content creator-friendly gear Audio-Technica has to offer. In headphones and headsets, A-T is offering the ATH-M20xBT professional-grade studio headphones featuring powerful 40mm drivers for enhanced low-frequency performance, whereas the critically acclaimed M-Series, ATHM50x features 45mm large-aperture drivers with copper-clad aluminum wire voice coils and plush sound isolation pads. In addition, the brand will also be displaying an array of wireless earbuds. The newly launched ATH-TWX7 ($199) truly wireless earbuds fit comfortably and discreetly in ears of all sizes and feature ambiance control (noise-canceling, hearthough, talk-through) which can be employed for music playback. The ATH-TWX9 offers users the freedom to customize their sound space using hybrid noise-canceling technology. The ATHCKS50TW features specially designed 9mm solid bass HD TWS drivers to deliver clear, fullrange audio with a deep, powerful bass. The brand will be displaying the full LP60 series of turntables including the AT-LP60XBT, AT-LP60X, AT-LP60XBT-USB, as well as the AT-LP120XBT-USB.

CES.TECH #CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 25

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

A Singular Honor for Pimax Crystal VR Headset Pimax Technology’s Pimax Crystal VR headset BOOTH 15454 Pimax Technology’s Pimax Crystal has

been awarded the CES 2024 Innovation Awards as an Honoree in the XR Technologies & Accessories category as the only VR headset to do so. The Pimax Crystal is also the only headset product in the XR category to be actually available for purchase. According to the company, the Pimax Crystal cur-

rently offers the highest clarity in consumer VR. This achievement is partly attributable to its ultra-high fidelity QLED panels, which boast a native resolution of 2880 x 2880 pixels per eye (not upscaled even at 120Hz). Additionally, in another first, the VR headset is equipped with glass aspheric lenses, hence the name “Crystal.”

Pimax Crystal’s optical system for VR integrates multi-parametric optimization with the unique characteristics of the QLED+miniLED display screen. This system is enhanced by specialized optical techniques designed to suppress stray light and correct distortion.

Lumi Mounts: Elevating the Screen, Elevating the Room BOOTH 52159 Lumi is unveiling the LPA53ML Series motorized heavy-duty mantel TV mounts. For homeowners seeking the ideal blend of style, convenience, and smart living, these remarkable products are designed to securely mount your TV over a fireplace, transforming the way you enjoy your favorite content. The LPA53ML Series brings the future of home entertainment into the living room. The mounts boast an impressive capacity to securely hold televisions, whether it’s a 37-inch TV or a massive 90-inch screen. The aesthetic appeal it brings is one of the main reasons for mounting a TV on a brick fireplace. The contrast between the modern TV and the earthy brick texture is aesthetically pleasing. It creates a distinctive focal point that immediately draws attention and makes the room feel inviting and attractive. Whether a fireplace is made of whitewashed brick or traditional red brick, pairing it with a sleek TV screen offers a pleasing fusion of traditional beauty and contemporary utility. These motorized TV mounts don’t just elevate the screen, they elevate the room.

Lumi’s LPA53ML Series motorized heavy-duty mantel TV mounts

Kangsters’ Wheely-X wheelchair treadmill

Kangsters Wheely-X Expands Inclusive Mobility Solutions EUREKA PARK The Wheely-X from Kangsters, a trailblazing South Korean startup, has been honored at CES 2024 with an Innovation Award in the categories of Accessibility and Aging Tech, earning recognition for its innovative approach to inclusive mobility and gaming. The Wheely-X, a groundbreaking wheelchair treadmill, not only redefines the traditional wheelchair experience but also propels Kangsters into the realm of disabled esports. The Wheely-X goes beyond conventional mobility solutions by seamlessly integrating a treadmill with a wheelchair. Equipped with advanced sensors, users can effortlessly control speed and direction through gestures or a mobile app, making physical activity and gaming accessible for individuals with diverse mobility levels. Wheely-X’s integration with specially designed games has transformed virtual wheelchair racing, positioning Kangsters as a pioneer in disabled esports. Kangsters envisions a future where wheelchair gaming becomes a mainstream phenomenon, fostering inclusivity and diversity in the gaming landscape.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Abbott Features AVEIR DR Leadless Pacemaker System BOOTH 8713 Abbott’s AVEIR dual chamber (DR) leadless pacemaker system is, according to the company, the world’s first dual chamber leadless pacemaker to treat people with slow heart rhythms. Roughly one-tenth the size of a traditional pacemaker, the atrial and ventricular components of AVEIR DR leadless pacemakers can communicate with each other through first-of-its-kind i2i (implant to implant) technology to establish con-

tinuous, synchronized pacing between the right atrium and the right ventricle. AVEIR leadless pacemakers are also engineered to be retrieved should a person’s therapy needs change, or they need a replacement device in the future. AVEIR is a CES 2024 Innovations Awards Honoree in the Digital Health category. To support the dual chamber therapy, each implant communicates beat-to-beat with a paired, co-implanted

Abbott’s AVEIR dual chamber leadless pacemaker system

device using implant-to-implant (i2i) communication. This novel technology employs low energy, subthreshold pulses between implanted devices using the conductive nature of the body’s blood pool and myocardial tissue. These high frequency pulses of data are delivered concurrently with each locally paced or sensed event, without impact on pacing or intrinsic sensing. Patient therapy can be tailored by implanting an atrial or ventricular device alone, or both combined for dual chamber support. The option to upgrade over time allows you to meet your patient’s needs today and adapt to common disease progression later.

Klipsch Launches New Tabletop Speaker Systems

1MORE Lures Audiophiles With Penta Driver P50 Headphones

BOOTH 18208 Klipsch is launching The One Plus and The Three Plus premium tabletop speaker systems, featuring real-wood veneers, rounded mid-century modern accents, and a smooth cloth grille; these new systems emphasize design without sacrificing quality sound. These latest generation tabletop speakers feature true 2.1 stereo sound with bi-amplified audiophile resolution tuned by Klipsch acousticians to deliver crystal-clear acoustic performance with superior bass. The Klipsch Broadcast Mode is a unique feature available for the Klipsch One and Three Plus tabletop speakers. When activated, Broadcast Mode allows you to wirelessly connect up to 10 individual Klipsch One or Three Plus speakers, thus creating a seamless, encompassing multi-speaker sound experience. As the larger of the two new models, The Three Plus is turntable-ready with a built inphono input and features larger drivers and robust low-noise amplifier for more spacious rooms reKlipsch’s The One Plus and The Three Plus premium quiring greater output.

BOOTH 23027 1MORE, a Tiinlab brand, is launching the wired 1MORE Penta Driver P50 headphones. The new headphones combine cutting-edge technology, expert craftsmanship and meticulous attention to detail to provide users with an unparalleled audio experience. Designed with audiophiles and music enthusiasts, the 1MORE Penta Driver P50 headphones showcase a unique and 1MORE’s Pentra Driver P50 headphones sophisticated design that is both visually stunning and acoustically impressive. The headphones feature a sleek, ergonomic over-ear design, ensuring maximum comfort during extended listening sessions. Equipped with five cutting-edge drivers, the P50 headphones’ exceptional sound signature allows users to immerse themselves in the finest details of their favorite music. The proprietary hybrid acoustic design combines one diamond-like carbon (DLC) dynamic driver, four planar diaphragm units, and a patented acoustic design, delivering a precise and balanced audio output across the entire frequency range. The diamond-like carbon (DLC) dynamic driver, hailed by 1MORE as an industry first, offers outstanding clarity and accuracy in reproducing bass frequencies. The four planar diaphragm units contribute to an expansive soundstage, providing remarkable instrument separation and a natural, lifelike audio representation. The 1MORE Penta Driver P50 headphones are available for purchase online for $169.99 at usa.1more.com and at Amazon.

tabletop speaker systems

CES.TECH

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 27

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024 Angel’s RO Water Purifier

Angel Pursues Cleaner, Safer Water Agenda VENETIAN EXPO, BOOTH 51248 Established in 1987, China’s Angel Drinking Water Industrial Group is a leading global provider of professional water purification technologies and solutions. With the water capabilities of purification, filtration and softening, Angel provides cleaner and safer water for residential and commercial users. Angel creates modern and innovative clean water solutions with the consumer in mind. The company combines advanced technology, intuitive design, and quality materials to engineer better products. Angel

has set up four manufacturing bases strategically located in China and Malaysia as a professional company engaged in research, development, manufacturing, and sales of water purification and filtration equipment. With a floor area of about 600,000 sqm, the manufacturing base in Shaoxing is the largest water purification and filtration manufacturing park in the world, according to the company. At the November 2023 Aqueduct Amsterdam show, Angel unveiled its state-of-the-art home water filtration solutions designed to provide households

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with access to clean and purified water. The company showcased systems integrating advanced technologies, ensuring the removal of impurities, contaminants, and pollutants commonly found in tap water. Home water solutions include pre-filter, central water purifier, central water softener, reverse osmosis water purifier, ultrafiltration water purifier and water dispenser. The company’s commitment to enhancing water quality at the point of use was evident through its comprehensive range of products, guaranteeing safe and healthy water for families.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Full-Scene TVs at Heart of Sylvox CES Showcase BOOTH 53313, VENETIAN Sylvox is launching a range of

full-scene TVs based on technological innovation at CES 2024, including outdoor TVs, portable TVs, kitchen TVs, bathroom TVs, commercial signage display products and other new products, to meet the high-quality life needs of users in different scenarios and the needs of commerce. Sylvox is also introducing several Google officially authorized Android smart outdoor TVs integrated with the latest Google TV system, including Deck series, Pool series, Cinema series and more. These uniquely designed smart outdoor

TVs not only can withstand various harsh weather conditions, but also integrate the smart features of Google TV system, providing users with a more immersive, intelligent, and multimedia audio-visual experience. The Sylvox launches also include a new IP66 waterproof wall-mounted smart magic mirror bathroom TV-mirror series. This TV is different from traditional bathroom TVs in that it has both the functions of a magic mirror and a smart TV, turning into a smart TV when turned on, and a mirror when turned off.

EKSAtelecom Launches S30 True Wireless Headset BOOTH 22746 EKSAtelecom is featuring its latest product, the S30 Open-Ear Air Conduction True Wireless Headset, at CES 2024. According to the company the S30 represents a paradigm shift in earphone design, combining an open-ear form factor with a single-sided noise-cancelling microphone boom. This offers unparalleled comfort and clear communication in noise-intensive environments. The headset’s open-ear design and single-sided microphone boom make it an ideal choice for telephone use. It allows users to remain aware of their surroundings while conducting clear calls. Targeting high-end business professionals and individuals in noise-intensive environments like truck drivers, the S30 Open-Ear Air Conduction True Wireless Headset seamlessly works with various communication platforms. This makes it a versatile solution for both professional and personal use. It offers superior comfort and the highest level of wearability. The S30 Open-Ear Air Conduction True Wireless Headset is meticulously designed to offer users the best possible wearing experience. The S30’s

sPods’ Coldraw, a CES 2024 Innovation Awards Honoree in the Food & AgTech categories, is a technology platform that efficiently extracts the flavors and colors of botanical ingredients such as tea leaves, herbs, and fruits in a few minutes. It combines technology, UX and design to create a unique non-alcoholic beverage experience, controlling factors such as the blend and processing of materials, temperature, and pressure while offering a user-friendly interface that displays the extraction process.

Revenant Systems Offers Innovation in Estate Planning BOOTH 61051 As society advances further into the digital age, a gap has emerged in the legacy and estate planning sector. Revenant Systems’ new ADAM (All-life Digital Asset Manager) app bridges this gap by enabling users to pass on digital assets, such as passwords, files, photos, videos, and any other sensitive data stored on their devices. Download ADAM, an innovation in modern estate planning, now on Google Play and at the Apple App Store. Once the app is downloaded, users can begin adding assets to folders that can be updated at any time. Upon entering the Executor Key into the app, the Release Timer will initiate, notifying the account owner for a predetermined duration, allowing time to reset the key if the owner is still alive.

open-ear design sets it apart from others, providing users with exceptional comfort and situational awareness while delivering crystal-clear sound so they can enjoy music or podcasts. A single-sided noise-cancelling microphone boom ensures uninterrupted communication, meeting the rising demand for effective communication solutions in professional settings.

CES.TECH #CES2024

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

AGI Shows Diverse Product Range BOOTH 1701 AGI Technology offers a diverse range of products including SSD, Portable SSD, DRAM Module, Flash Drive, and microSD Card. Its latest flagship product, the TF138 Supreme Pro microSD Card 2TB, stands out as a significant milestone. AGI says it is the world’s first company to develop and mass-produce a 2TB microSD Card, setting a new standard in storage capacity and innovation. The Supreme Pro TF138 MicroSD Card is a high-performance storage solution tailored for modern needs. With V30 speed specifications, it excels in 4K UHD recording and offers A2-level APP compatibility. The card achieves impressive transfer speeds of up to 170MB/s read and 160MB/s write when used with AGI’s specialized card reader.

brlab Offers ‘High-Sleep’ AI Tech Solution BOOTH 8877 brlab Inc. is a leading “high-sleep” tech solution company in the digital healthcare market, provides a platform that enables advanced level of sleep analysis and sleep improvement solutions. It helps people to have better sleep experiences without changing lifestyle. The solutions are based on a scientifically proven and patented AI powered algorithm with the highest level of reliability and unique sleep enhancing technology. The I-based algorithm detects real-time changes in bed and deeply monitors the user’s sleep and collects vital signs and sleep information with the highest level of accuracy. The bedding synchronizes with the user through sub-threshold level vibration biofeedback. The synchronization activates the user’s parasympathetic nerve system and enhances deep sleep.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Eureka Spotlights New Robot Vacuum BOOTH 52332 Eureka is showcasing its latest innovation, the Eureka J20 Robot Vacuum at CES 2024. The Robot Vacuum combines a freshwater cleaning feature with an all-in-one base station. Featuring the benefits of both a robot vacuum and floor washer, Eureka J20 tackles traditionally challenging messes for robot vacuums like spilled jam and dried ketchup with ease. Distinct from conventional ultrasonic mops and dual-rotary mops, the Eureka J20 boasts the unique RollRenew mopping system. It consists of a cycling belt mop design and an integrated dual water tank. During cleaning, five water nozzles beside the mop continuously spray clean water, and the mop continues rolling forward to remove stubborn stains. A scraper under the robot continuously guides the dirty water from the mop into the onboard 250ml wastewater tank. This ensures the J20 always operates with fresh water, similar to a normal floor washer. Coupled with an

Eureka’s J20 Robot Vacuum

Mitsubishi Spotlights Rulerless Mobile App System BOOTH 3541 Mitsubishi’s Rulerless is a mobile application system that contributes to early recovery and reconstruction from flood damage caused by heavy rains and floods. In the past, damage assessment required dispatching personnel to the site, which made damage assessment time-consuming. This application enables measurement of damage conditions, etc., necessary for damage certification, using only a smartphone, leading to prompt support for disaster victims. In addition, operational efficiency can be improved by using this for equipment inspection and equipment delivery/installation simulations. Rulerless is a CES 2024 Innovations Award winner in the Mobile Devices, Accessories & Apps categories.

impressive 8000pa suction power, the mop is able to replicate manual mopping to break down stubborn stains.

Hisense Enters Automotive Market With AR HUD System BOOTH 18217 Hisense is set to make its debut in the automotive industry at CES 2024. Building on its established reputation as the founder and pioneer of the global laser TV market, the company is expanding the application of its innovative display technologies to provide immersive entertainment experiences

Hisense’s AR HUD transforms car windshields into information hubs

to a wider audience. Hisense’s AR Heads-Up Display (HUD) combines holographic technology with proprietary panoramic TriChroma triple-laser projection, offering an impressive balance between compact size and exceptional display capabilities for more immersive imaging. AR HUD, coupled with laser phase and spectral tuning, delivers multi-directional displays with high resolution, remarkable transparency, extended projection distances, and wide-viewing angles to transform the windshield into an information hub, allowing drivers to simultaneously observe virtual images and the real environment at the same time. With its wide projection angle, superior image quality, and high brightness, the panoramic laser projection display by Hisense creates an immersive visual experience that enhances navigation when driving and entertainment when parked.

Mitsubishi’s Rulerless mobile application system

CES.TECH #CES2024

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Timekettle’s X1 Interpreter Hub in its packaging

X1 is Timekettle’s Fourth Innovation Award Honoree

JABRA Tested to be the world’s toughest earbuds, Jabra’s new addition to its active range, the Elite 8 Active, set a new standard for durability and fit. Built for much more than running or sports, these earbuds have an IP68 rating and can withstand dust, water and sweat while offering premium features like Adaptive Hybrid Active Noise Cancellation and Dolby Audio.

Timekettle’s upcoming AI translation product, the X1 Interpreter Hub, is a CES 2024 Innovation Awards Honoree in the Headphones and Personal Audio categories. This award marks Timekette’s fourth Innovation Award. With its all-in-one integrated design, Timekettle X1 Interpreter Hub enhances communication efficiency by eliminating the need for additional apps or complex setups. This groundbreaking device introduces a multi-language simultaneous interpretation system, supporting both online and offline business meetings. The X1 Interpreter Hub is specifically designed and developed for business meetings, voice calls, and multilingual classrooms that require seamless translations in various languages, making it an ideal solution for international collaboration and communication.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Vuzix Spotlights Ultralite S AR Smart Glasses BOOTH 16991 Vuzix Corporation is expanding its Vuzix Ultralite OEM Platform with its new, award winning Ultralite S AR smart glasses aimed in part at sports and fitness users. The Vuzix Ultralite S, a design based on the Vuzix Ultralite OEM Platform, has been named a CES 2024 Innovation Awards winner in the Wearable Technologies and Sports & Fitness categories. This represents the Company’s twentieth consecutive year taking an award at CES, a significant milestone which speaks to Vuzix’ track record of innovation and longevity in the AR industry. Aimed in part at sports and fitness users, but boasting a sleek design that will appeal to a broad range of customers, Vuzix Ultralite S delivers hands-free, wireless connectivity to the information from the wearer’s smartphone or smartwatch, in their wearer’s line of sight when requested. Advanced waveguide optics and micro-LED displays create a crisp, see-through image of directions, messaging, health and fitness information, and even workplace data. Vuzix Ultralite S also employs Vuzix Incognito technology, virtually eliminating the eyeglow or forward light found with other waveguidebased solutions.

Make My Day Offers Smart Mobility Solutions BOOTH 60858, EUREKA PARK Make My Day is a leading solution provider that facilitates the transition and operation of electric vehicle (EV) fleets, resulting in reduced CO2 emissions. The company is solving mobility challenges with innovative software technology, and smart mobility solutions for electric vehicle (EV) fleets, which with them can seamlessly Make My Day’s Fleet Electrifying Calculator adopt EVs. Make My Day’s Fleet Electrification planning tool is designed to provide accurate and actionable insights tailored to your fleet’s unique characteristics and requirements. The Planner analyzes general and fixed costs (vehicle price, insurance, charging station installation, fuel, etc.) to calculate the profitability of making the switch by using AI algorithms learning behavior and needs. Analyze historical data of ICE fleets, empowering fleet managers and operators to evaluate and uncover the compelling benefits of electrifying their fleets. The company has offices in Tel Aviv, Tenafly, NJ, and Barcelona, Spain.

Vuzix’s Ultralite S AR smart glasses

D-ID Honored for Creative Reality Studio Mobile App D-ID, a leading AI-powered content creation solution, has been named a CES 2024 Innovation Awards Honoree for its Creative Reality Studio Mobile App. Powered by D-ID’s API, the mobile app features the core functionalities of D-ID’s Creative Reality Studio, and allows users to create AI generated videos of digital people based on a single image and a written script or audio recording. The high-quality videos can be created in 119 languages and use the strongest text and photo generation models to produce original videos in seconds. With its textto-video technology, users can deploy interactive digital people and combine the power of AI with the look and feel inherent to human interaction. D-ID’s Creative Reality Studio Mobile App features the core functionalities of D-ID’s Creative Reality Studio and allows users to create AI generated videos of digital people based on a single image and a written script or audio recording.

CES.TECH #CES2024

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

A New Era of Outdoor Cooking? Check With Current Backyard CENTRAL PLAZA CP-22 Current Backyard is introducing a new era of outdoor cooking at CES 2024 with the debut of the Current Model G Dual-Zone Electric Grill and the Current Model G Electric Griddle, which will start shipping to consumers in February 2024. The Current Model G Dual-Zone Electric Grill has received recognition as a CES 2024 Innovation Awards Honoree in the Smart Home category. Offering the power of gas with the ease of electric, the company says its Current Grill is the first-of-its-kind outdoor electric grill that is a fully Wi-Fi enabled cooking

system, complete with a proprietary app to provide users greater control over their grilling experience. The introduction of the Current Grill and Griddle leaves the need for gas grills in the past. The electric fuel source opens the door for consumers living in apartments, condos or even cities that don’t allow open flame grills to be used. Plus, there are zero emissions at the point of use, Retail prices are set at $899 for the Current Grill, $799 for the Current Griddle, and an additional fee for their respective cabinet versions.

Current Backyard’s Current Model G Dual-Zone Electric Grill

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Knowles Spotlights Cross-Market Innovations VENETIAN, TOSCANA SUITE 3805 Knowles Corporation is returning to CES 2024 with new audio and voice demonstrations in Venetian Toscana Suite 3805. Knowles is demonstrating its Balanced Armature driver technology, found in the Edifier NeoBuds Pro 2 and the JLab Epic Lab Edition earbuds. According to the company, the JLab Epic Lab Edition is the first earbud on the market to be tuned to the Knowles Preferred Listening Response Curve for crystal-clear sound. Knowles also is showcasing the V2SD200 Digital Vibration Sensor (V2S) for new applications across markets, including automotive, hearing health, consumer/TWS, and healthcare. With its small size, high Signal-to-Noise ratio (SNR), and low power, the V2S offers an ideal solution to OEMs/ODMs looking to add high-quality audio pickup while working with significant Industrial Design (ID) and battery life constraints.

Edifier’s NeoBuds Pro 2 earbuds feature Knowles’s Balanced Armature technology

Stacksync…Just Works BOOTH 62833 Stacksync enables real-time and two-way sync between CRMs and databases. The company makes your data so portable that you do not need to use messy APIs anymore to interact with your CRM—just query it from your database. Setup is no-code, done in 15 minutes. With two-way sync, Stacksync turns your database into a read-write interface to your CRM. So instead of reading and writing data from an API, just do it with SQL queries in the database that you already know and love. Whenever data is updated in your database, it instantly sync to your CRMM and vice versa. Stacksync is different because it is the first tool that delivers consistent data you can trust in real time. Stacksync just works. The setup is done in less than five minutes without a single line of code.

AVADO Shows User-Friendly Solutions in Crypto Staking BOOTH 55835 AVADO, a pioneering provider of WEB3 hardware and software solutions, is redefining cryptocurrency staking for both home and cloud applications. With a commitment to simplicity and user empowerment, AVADO ensures seamless staking experiences across major chains, demanding no technical expertise from its users. Key features of AVADO’s offerings include: • Ethereum Staking: AVADO presents the most convenient and flexible options for Ethereum staking. Users can choose to run a full 32 ETH node or pool validators like Rocketpool or Stader. The platform offers simple UI onboarding and automatic updates, minimizing maintenance needs. • Multi-Chain Support: Leveraging chainagnostic hardware and software, AVADO has partnered with top Proof of Stake blockchain networks since 2018, providing diverse staking opportunities. • Avalanche, NEAR, and Gnosis Staking: Users can stake various cryptocurrencies, including AVAX, NEAR, and GNO, with competitive earnings and non-custodial control. • 24/7 Support: AVADO prides itself on round-the-clock community support, ensuring users have assistance whenever needed. • Control and Security: Customers maintain full control over their keys, ensuring a secure staking environment.

CES.TECH #CES2024

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Coway BEREX Reclining Massage Bed Honored Coway Co., Ltd. has been named a CES 2024 Innovation Awards Honoree in the Digital Health category for its BEREX Reclining Massage Bed. The BEREX Reclining Massage Bed was recognized for its distinctive technology, highlighted by an automatic reclining function with an upper body elevation feature and a personalized massage system. An automatic upper body reclining function boosts the user’s comfort and convenience. Recognizing the challenge many face in sitting up after using bed-type massage products, the bed’s reclining seat adjusts to various angles, particularly aiding those with mobility issues standing up after lying down.

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New Perspectives on Digital Health at Nuvilab BOOTH 8753 Nuvilab, a company that provides food waste analysis and nutritional insights through its AI Food Scanner, is returning to CES 2024 to present the new Care Manager solution. This innovative system uses AI technology to track diets and help manage chronic diseases like Type 2 Diabetes. At CES 2024, Nuvilab is also unveiling its AI Food Scanner 3.0 that goes beyond basic food analysis integrating a comprehensive array of information through its Kitchen Manager and Hall Manager solutions. This integration provides insights into various aspects such as managing leftover food waste, catering to user meal preferences, offering optimized menu suggestions, and delivering tailored nutritional healthcare solutions to clients.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Laifen Unveils Next-Gen Electronic Toothbrush BOOTH 55523, TECH WEST, VENETIAN EXPO The Wave by Laifen, the next generation electronic toothbrush, is making its U.S. debut at CES 2024. The Wave features an all-new dual-action (oscillation and vibration) motion for a 3x higher brushing efficiency while protecting gums. Laifen’s proprietary servo system with advanced motor power technology creates a groundbreaking product that combines ultra-wide oscillation and vibration to ensure the deepest cleaning outside the dentist’s office. The oscillation angle of 60 degrees and 66,000 vibrations/minute of the new Wave toothbrush are the highest on the market. The seamless handle means that there are no gaps for debris to accumulate and is the key to its IPX7 waterproof rating. Wave is low-noise and comes with three different brush heads. It is available in three modern finishes: Stainless Steel, Aluminum Alloy The Wave by Laifen is making its U.S. and ABS and can be recharged in just 2.5 hours to deliver up to debut at CES 2024 30-day medium-range use. The personalized brushing experience is customizable in two modes, three settings and 10 levels.

C&A Global Showcases HP Sprocket Panorama BOOTH 15733 C&A Global is featuring the HP Sprocket Panorama, a new photo printer that adds versatility to creativity with its ability to print fun photo booth strips, custom labels, and other photo projects. HP is a C&A brand. Its Bluetooth capabilities enable users to snap photos on any smartphone (iOS or Android) before using the free HP Sprocket Panorama app to edit and print. With the Panorama, users can instantly roll out beautiful stickybacked pictures of various sizes ranging from 0.5 inches to nine inches, custom two-inch x nine-inch photo booth strips, or vibrant labels as small as 0.5 inches x two inches. Available on Amazon and SprocketPrinters.com, the Panorama is ideal for decorating walls and lockers, creating text and photo labels for home organization, bringing the photo booth experience home and more. The HP Sprocket Panorama photo printer

Simulation screen of Pablo Air’s UAM traffic management system UrbanLinkX, winner of a CES 2024 Innovation Award in the Smart Cities category.

Pablo Air Honored for Urban Air Mobility Platform Pablo Air is a CES 2024 Innovation Awards Honoree in the Smart Cities category for its Urban Air Mobility (UAM) traffic management platform, UrbanLinkX. Pablo Air’s Urban Air Mobility (UAM) traffic management platform UrbanLinkX, a CES 2024 Innovation Awards Honoree in the Smart City category, is designed to efficiently operate and manage UAM, featuring functions such as reducing traffic management workload, improving economic viability, and mitigating operational risks. The platform includes key functions such as flight plan submission and approval, traffic flow management, and management of airborne communication quality. These features utilize corridor density metrics to ensure stable and safe UAM operations. Real-time visualization of aerial communication quality data in 3D graphics facilitates connectivity between aircraft and base station. Pablo Air plans to showcase its technological capabilities at CES 2024 through a drone show and kickstart the overseas expansion of the drone platform and shows.

CES.TECH #CES2024

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

PIPRA’s AI-driven solution for global delirium management

PIPRA Unveils AI-Driven Delirium Management A CES 2024 Innovations Award Honoree in the Accessibility & Aging Tech category, AI Guided Limited’s GUIDI is an AI smart belt empowering the visually impaired by implementing MEMS and AI technology to wearable devices. GUIDI helps users achieve their personal and highly intelligent navigation system independent of the internet or GPS. The device works with dual wide-angle cameras, a customized edge AI module with sensor integration, a haptic navigation system, and voice command. The accompanying mobile app allows convenience by featuring voice command support and over-the-air updates, ensuring continuous improvement and cutting-edge functionality. Goodbye to limitations and hello to freedom as GUIDi empowers the visually impaired with a seamless navigation experience in any environment.

APO Moves Into Green Energy With OXOPO BOOTH 51562 Established in 2004, APO started as a dedicated projector lamp supplier. Holding onto the vision of building a sustainable, solidly growing and eco-friendly business, APO has expanded its professionalism into advanced green energy, named OXOPO. According to the company, OXOPO is the first specialized rechargeable battery supplier from Taiwan, committed to developing innovative, reusable, and eco-friendly batteries to reduce e-waste. OXOPO focuses on providing high-quality, stable, safety-certified rechargeable batteries and power stations. OXOPO products carry international certificates, including CE, FCC, ROHS and BSMI.

BOOTH 62833 Zürich’s PIPRA AG has unveiled PIPRA (Pre-Interventional Preventive Risk Assessment), an AI-driven solution transforming global delirium management for patients over 60. Postoperative delirium (POD), impacting 23 percent of older surgery patients worldwide, strains healthcare systems. PIPRA’s innovative risk assessment identifies high-risk individuals for targeted preventive measures. In a recent implementation at a Swiss private hospital, PIPRA demonstrated exceptional outcomes, leveraging Robotic Process Automation (RPA) for data input. The results include an 11 percent reduction in delirium incidence, 0.8 days shorter hospital stays, over 50 percent increased compliance, monthly cost savings exceeding 470,000 Swiss Francs, and an additional 30,900 CHF revenue through coding.

Valens Semiconductor: SV6320 Chipset Honored BOOTH W317 Valens Semiconductor’s VS6320 chipset, which addresses a critical need in the global videoconferencing, information technology (IT), industrial and medical markets, has been named a CES 2024 Innovation Awards Honoree in the Embedded Technologies category. The VS6320 provides extension of high-performance USB3.2 Gen1 peripherals at up to 100 meters/328 feet over category cable. It supports both USB3 (Superspeed 5Gbps) and USB2 (480Mbps), all types of USB transfer protocols (BULK, ISO, INT, Control), as well as Valens Semiconductor’s SV6320 chipset, a CES dedicated control signals (UART, 2024 Innovation Awards Honoree GPIO) over category cables. The VS6320 is set to comply with the upcoming HDBaseT-USB3 standard.

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40 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

BlueSkeye AI Sets Health Foundation Platform Launch at CES BOOTH 8935 U.K. startup BlueSkeye AI is launching its Health Foundation Platform at CES 2024. This advanced technology uses mobile phones or tablets running advanced machine learning algorithms to analyze facial expressions and vocal behavior to provide digital health companies and their customers with deeper, more measurable and more reliable customer insights more securely and more quickly than ever before. Using the Health Foundation Platform companies can monitor customer engagement, satisfaction, and even spot the early warning signs of serious illness. The powerful clinical grade AI can be integrated rapidly into telehealth platforms, mental health apps, and more, extending their capabilities, making them

more powerful and allowing additional services to be offered. The Health Foundation Platform uses machine learning embedded in mobile phones or tablets to monitor changes to peoples’ facial and vocal behavior as they undertake one of a number of specialist tasks. This data can be used to identify and track emotions. The Platform can also assess fatigue, pain/effort, anxiety and depression. It could even identify the early signs of con-

Bosch Makes Schools Safer for All BOOTH 17207 An Innovation Awards 2024 winner in Artifi-

cial Intelligence, Bosch’s Gun Detection System is the first to pair video and audio AI to prioritize proactive security and safety involving guns at schools. The near-invisible system offers a multi-layered approach to elevate security and safety of campuses, while enabling a smooth, frictionless flow and welcoming atmosphere that promotes learning. When someone brandishing a gun enters the school, the system is designed to promptly alert personnel who can verify the gun and take proactive measures. If a gun is not visually detected, audio AI, the second layer, is designed to detect and classify gunshots while estimating the direction from which the sound originates. This capability may en- Bosch’s Gun Detection able quick and appropriate responses. And since the sys- System tem’s visual and audio layers are camera-based, security staff can also rely on high-quality video footage for forensics supporting first responders. The Gun Detection System can operate independently, but it is also compatible with other systems like video, access control, and public address. These integration paths enable additional responses like human verification, locking doors, initiating automated public address and two-way radio announcements and dictating smart lockdown and evacuation protocols.

ditions that have an effect on the face or voice, such as, Autism, ADHD, Parkinson’s or Alzheimer’s. Once a digital health company has identified a use case that can benefit from analysis of medically relevant expressed behavior, BlueSkeye collaborates closely to design theoptimal assessment for a digital interaction with the user. By undertaking the assessment customers generate rich behavioral data. BlueSkeye’s specialist staff benchmark this data at scale against best current measurement methods to establish the extent to which the technology will reliably enable or enhance the company’s offer. This rigorous approach ensures BlueSkeye’s face and voice analysis AI is suitable for digital health applications before deployment.

COOLIFY 25 Leads TORRAS Showcase BOOTH 5746 TORRAS is at CES 2024 showcasing its innovative product portfolio including the COOLIFY 25 portable air conditioner. The COOLIFY 2S portable air conditioner is being showcased, highlighting its versatility and ergonomic design. The cutting-edge technology allows for rapid cooling with a 30°F temperature drop in just one second. The brand also is displaying newly launched iPhone 15 cases, including the Ostand R, Pstand, and Lstand cases. These cases not only ensure robust protection for the devices but also introduce a new level of convenience with the magnetic kickstand feature, allowing for hands-free viewing in both portrait and landscape modes.

TORRAS is showcasing its newly launched iPhone 15 cases

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Goodyear Arrives at CES With MultiFaceted Booth BOOTH 4917 The Goodyear Tire & Rubber Company is making its CES show floor debut this year with a multi-faceted booth that showcases Goodyear’s leadership in technology and innovation. CES attendees will be immersed in Goodyear’s latest tire technology and developments throughout their booth journey, seeing firsthand how Goodyear is driving the future of mobility. The latest in tire innovation will be on display at the heart of the booth, surrounded by immersive and interactive displays showcasing Goodyear SightLine, company vehicle servicing and fleet maintenance of-

The invisible, wireless communicating door strike DEN SmartStrike from DEN Smart Home

ferings, Goodyear’s 90 percent sustainable-material demonstration tire, the famous NASCAR Next Gen Chevrolet Camaro ZL1 Garage 56 entry that raced at the 100th running of the 24 Hours of Le Mans and more. Attendees can also get a peek at new tire intelligence enhancements in action.

Amorepacific Honored for Groundbreaking Beauty Tech WESTGATE HOSPITALITY SUITES Amorepacific’s “Lipcure Beam” technology has been honored with a CES 2024 Innovation Award in the Digital Health category, marking the company’s fifth consecutive Innovation Award. The “Lipcure Beam” is a groundbreaking beauty tech device that combines lip diagnosis, care, and makeup capabilities in one unit. The “Lipcure Beam” cap houses a precision sensor capable of diagnosing the condition of the lips. It instantly detects moisture levels and provides diagnostic results when applied to the Amorepacific’s ‘Lipcure Beam’ combines lip diagnosis, care, and makeup lips. Separating the cap from the container re- capabilities in one unit. veals a makeup tool. Based on the diagnostic results, the brush-like cosmetic applicator emits optimally customized visible light to aid in lip care. action strengthens the collagen fibers inside the lips, Developed at the Amorepacific R&I Center, a lightforming a moisturizing barrier on the surface. With responsive material applied to the lips interact with the technology, users can experience the benefits of light emitted from the “Lipcure Beam,” maximizing slowing down the process of lip aging, thereby creatthe response of riboflavin, a natural vitamin. This reing a more youthful appearance.

DEN Ships DEN SmartStrike Solution BOOTH 50443 The DEN Smart Homes invisible, wireless communicating door strike, the DEN SmartStrike, is shipping and available for order via the DEN SmartHome website. DEN SmartStrike can be installed easily and discreetly into the door frame. Featuring a completely inconspicuous design, users get all of the benefits of a smart door lock without compromising the aesthetic design of the door, all while maintaining existing door hardware, including the handle. The DEN SmartStrike is a unique solution that provides users with the best of both the analog and smart home worlds. Once installed, users can unlock their door using a traditional key or via the companion app to easily, safely, and securely access their homes and businesses. Through the app, available for both iOS and Android, users can also create digital keys for family members, friends, and temporary guests. The SmartStrike is battery-powered, with users not needing to change the batteries for up to two years. Z-Wave enabled, the DEN SmartStrike is compatible with more than 4200 certified, interoperable devices. Future versions of the DEN SmartStrike will add Matter, Zigbee, and Wi-Fi connectivity to provide compatibility amongst a vast array of IoT networking platforms and further future-proof the DEN SmartHome security solution.

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42 | CES 2024 DAILY | JANUARY 9-12, 2024

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Can Generative AI Transform Virtual Assistants? BY SIMON FORREST, PRINCIPAL TECHNOLOGY ANALYST, FUTURESOURCE CONSULTING Virtual assistants have been in users’ hands for over a decade, following Apple’s introduction of Siri in 2011, and comparatively simple voice interfaces can be traced back even further. Examining device penetration alone, virtual assistants could be considered a success: abundant across consumer electronics, Futuresource’s research shows there are over seven billion devices out in the market today with integrated virtual assistant capabilities, rising to almost nine billion over the next four years. But commercially the situation is very different. Despite years of continual improvements, virtual assistant platform owners faced challenges influencing consumers to routinely engage with monetizable products and services based around voice interfaces. Rudimentary “command and control” interaction dominated, “voice first” conversational interfaces never reached full po-

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tential, and it seemed doubtful that the financial investment in virtual assistants as a standalone consumer proposition could ever be fully regained. In our consumer studies on Smart Speaker usage, commercial (revenue-generating) interactions, including online shopping and the ordering of services, now index at eight percent and under; and this is only marginally higher (11 percent) on Smart Displays, confirming that activities most closely associated with monetization are used infrequently or not at all. This realization led Amazon and Google to reconsider their strategies for voice and, as a result, existing assistant platforms fell largely into maintenance mode. Yet we are only halfway through the potential development lifecycle. Undoubtedly, the progress of voice interfaces achieved throughout those years was not entirely forfeited; instead, this forms the backbone of new solutions constructed around artificial intelligence (AI) and neural computation. Today, the leading assistant platform vendors are embarking upon a step-change in the technology landscape, with genera-

tive AI offering the potential to design more engaging and intelligent virtual assistants.

THE INTRODUCTION OF LARGE LANGUAGE MODELS The rise of large language models (LLMs)—which include GPT-4 (upon which ChatGPT is based), Google’s Bard, Amazon’s Burnham, Meta’s Llama and Apple’s rumored Ajax, among several others—is poised to revolutionize the way voice interfaces develop. Additionally, the viral success of ChatGPT, and derivatives like it, have demonstrated the potential for conversational interaction using generative AI. Nevertheless, ensuring that the outputs from generative AI-based assistants are both factual and trustworthy will require significant effort in the future. There are differences in the approach that make LLMs and virtual assistants distinct entities today. LLMs are trained to predict the next word in a sentence based upon patterns of data found in human writing. So, implementations such as ChatGPT possess an enor-

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CES 2024 DAILY | JANUARY 9-12, 2024 | 43 mously capable language model but have comparatively limited understanding on how to combine factual information to draw insights and derive accurate conclusions. This has led to “hallucinations,” where ChatGPT (and others) often fabricate responses that look entirely plausible but are actually incorrect. When using LLM-based assistants to solve queries, users are effectively asking “What type of responses are the most likely outcome for questions that look like this?”; it’s a pattern matching exercise. Another disadvantage is that GPT-3 and GPT-4 (upon which ChatGPT is derived) do not constantly learn because the model must be pre-trained on a corpus of data. The server costs and compute time associated with training are not insignificant, hence revisions to the training data sets are relatively infrequent. This is steadily being solved, with GPT-4 now able to reference up-to-date information from the Internet, however this doesn’t entirely solve the problem of hallucinations when factual information is combined inaccurately; indeed, predicting the next word in a sentence is a very different problem to fact checking to derive truthful commentary. Contrast this with virtual assistants that employ speech-to-text, then utilize existing search engine techniques to discover genuine results, before transcribing these back into a voice response using text-to-speech algorithms. The methods here are very different.

A HYBRID APPROACH Amazon have started to integrate large language models (LLMs) into Alexa to expand conversational intelligence but have added this capability—which they call “Let’s Chat”—as separate to the existing intent driven experience. Essentially, there are now two modes of operation for Alexa. The conversational mode allows fluid dialogue around any topic since the AI can access several web services to help it answer queries. Users can pick up a conversation from where they left it earlier, and the AI expands personalization of Alexa using knowledge extracted from previous interactions. The intent model Alexa and LLMbased Alexa will run in parallel as the generative AI technology is steadily improved. Nevertheless, the challenge of merging the two disciplines isn’t insurmountable. It is reasonable to expect a single Alexa environment driven by the LLM within the next 18 months, if not sooner. Google is investing in its own generative technology, called LaMDA, upon which it is developing an assistant called Bard. Again, the most apparent difference to earlier variants of ChatGPT is that Bard had the abili-

ty to include recent events in the responses designed in from the start, given it has access to Google’s vast search engine data repository. Nevertheless, it also suffers from hallucinations in sometimes generating fictional, erroneous, or unsubstantiated information.

encing tasks to run locally. Of course, this is already happening within smartphones for image, video and speech processing—for instance, Samsung’s Bixby and Apple’s Siri. Yet within the next few years, it will become feasible to train generative AI models on con-

‘…within the next few years, it will become feasible to train generative AI models on consumer devices without accessing the cloud, allowing AI processing with lower latency and increased privacy’ TO THE CLOUD AND BACK WITH GENERATIVE AI Training aside, generative AI reverts the industry to using colossal language models not yet optimized to run on consumer hardware. Therefore, cloudbased services are again necessary to run virtual assistants based on AI. Recently it was stated that ChatGPT may cost over $700,000 per day to operate, hence companies using the technology are seeking methods to make integration of generative AI more cost effective across product ecosystems. Meanwhile, the semiconductor industry is making great strides toward building advanced silicon chips for AI. The addition of Neural Network Accelerators (NNAs) allows generative AI infer-

sumer devices without accessing the cloud, allowing AI processing with lower latency and increased privacy. New virtual assistant solutions are becoming multimodal, combining voice conversations with cameras for visual input. These will rely upon the new generation of silicon chips offering multi-core CPUs, graphics hardware (GPUs) not just for visual processing tasks but also executing the complex mathematics associated with AI, alongside dedicated NNAs that can run generative AI tasks fully in hardware. Meanwhile, the neural networks that generative AI creates through training are being steadily optimized, making them smaller and more efficient for running on consumer hardware. We are already seeing the evolution from Large Language Models to what we might call “Small” Language Models, possessing a subset of the vocabulary to become much more lightweight. This could widen the opportunity for application-specific assistants, designed for a smaller set of intents. This could, in turn, bring the industry back full circle to targeted “command and control” voice interfaces embedded into individual devices, but with the added use of generative AI as the baseline technology. Application-specific virtual assistants would enable users to interact verbally with several distinct assistant platforms daily, each of which is skilled in handling different tasks. So, returning to the question posed in the headline of this article: “Can generative AI transform virtual assistants?” We stand at a juncture of amazing technological advancement in conversational interfaces, with billions of dollars being spent on research and development of generative AI. So yes, absolutely the virtual assistant market will be transformed. But does this forthcoming wave of investment expand user engagement to the point where voice-first platforms become truly monetizable? Regrettably, that’s yet to be established.

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HEALTH & FITNESS How Far Will the Smart Home Market Go? BY JAMES MANNING SMITH LEAD MARKET ANALYST FUTURESOURCE CONSULTING The smart home has been a market of promise over the last ten years, committed to providing ease, convenience and personalization to our homes. This is being achieved by adding connectivity to products that, for many of us, are already part of our everyday lives. While some have raised questions over the need for the smart home, the opportunity has been delivered: the smart home is now one of the fastest growing home electronics markets in developed nations. But despite increasing levels of ownership, many products in the smart home segment remain in novel stages of development. So the question remains, how far can the smart home market go, and what is driving the growth?

HOME SECURITY 2.0 Protecting the things we value has always been a big business, so it is no surprise that connectivity has become a firm part of the security industry. Whether it’s checking in on our pets, making sure our children are home safely or preventing break-ins, the smart home industry has developed solutions that help to make us feel more secure.

SMARTIFY FOR SMARTIFICATION’S SAKE? As connectivity has become increasingly integrated into our daily lives, many consumer products have been re-made with smart functionality, although some more dubiously than others. As a result, it is no surprise that smart features can be looked at with skepticism. In Futuresource Consulting’s recent Smart Home Consumer Survey, only 36 percent of consumers in the U.S., U.K., France and Germany did not believe that smart home devices were unnecessary or frivolous. However, as people’s lives become more demanding and fears over security and the environment grow, the desire to simplify everyday tasks is reinforced. This year, our research found that simplifying tasks was the most commonly perceived benefit of smart home ownership. From devices that can save time on chores, offer remote home monitoring, or optimize clean energy usage, companies are developing products that have a compelling reason for connectivity. Potential buyers of smart home devices are increasingly recognizing these expanding use cases beyond the novelty.

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ture, it may well become a near-universal feature of the smart home.

THE ENVIRONMENTAL ANGLE Reducing energy consumption is another huge draw of the smart home and is an aspect of smart home product marketing that consumers understand well. This has led to an increasing demand for smart thermostats in Europe, following the substantial increases in energy bills in the past two years. Cost-savings aside, environmentalism is a trend that’s here to stay. For consumers, sustainability has proven to be a hugely important feature of consumer technology. Efficient energy management (i.e., devices that can dynamically charge based on whether affordable or green energy is available) will play a major role in making domestic living sustainable. Combining products such as smart car chargers, heat pumps and smart plugs can offer a wholehouse solution to reducing energy usage and reliance on unsustainable energy sources. Before long, we expect some element of smart energy management to be a feature of most homes in developed economies.

SO, HOW FAR WILL THE SMART HOME MARKET GO?

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Home security is a growing motivator for smart home device purchasing, with reported ownership of security smart home devices in the U.S., U.K., France and Germany growing from eight percent in 2021 to 25 percent in 2023. Within this, smart cameras are reported to have benefited most substantially. With crime and safety (as well as keeping tabs on pets) a constant motivator for purchase, we only expect ownership and demand in this segment to grow. In the fu-

With such a variety of devices on sale, from lightbulbs to robot vacuums to major domestic appliances, numerically there is a huge potential for the market. Around 72 percent of respondents from our Summer 2023 Smart Home Consumer Survey owned at least one smart home device. And once a device becomes owned, appreciated, and a part of everyday life, more soon follow. In developed markets we expect early majority adoption of multiple devices to ramp up in the next five years, with late majority adoption starting before the end of the decade. With so many potential use cases paving the way for an ever-expanding network of smart home products, the prospect of significant levels of adoption is a very real possibility.

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XR XR Beyond the Hype BY NIKOLAOS TZOUMERKAS, MARKET ANALYST, FUTURESOURCE CONSULTING

UPCOMING RELEASES DRIVE MARKET BUZZ Futuresource expects a total of ~27m unit shipments in 2024 for AR and VR headsets combined and a CAGR of 52 percent between 2024-2027. With many headsets announced but yet unreleased, expectations for the segment are high. There are currently 13 unreleased standalone VR headsets, six unreleased PC-powered headsets and 13 unreleased AR glasses. Most of the expected headsets have higher resolution and refresh rates, while across the board the prices are lower on average. For example, the ASP of AR glasses in 2023 is close to $560, but most of the unreleased AR glasses are expected to have a starting price between $340-$410. Immersion remains key. In 2024, immersion should remain a key focus for XR professionals. Meta Quest 3 has broken the boundaries of technology that can be achieved in an

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In June 2023, Apple announced a new Mixed Reality (MR) headset called the Apple Vision Pro. Just four days earlier, Meta had announced Meta Quest 3, an important step up from the Quest 2. These announcements were hugely validating for the XR industry, with two of the biggest tech companies making strong investments in new advanced headsets. This positivity should continue: Futuresource believes that in 2024 the industry will edge away from buzzwords like the metaverse and spatial computing and instead develop more relevant use cases. Like every novel technology, XR will take time to develop. But the foundations for a significant new industry have been firmly set, as continuous improvements to hardware help push the technology toward fully immersive and hyper-realistic virtual worlds. Currently, the vast majority of the segment is focused on gaming and entertainment. However, there are numerous case studies demonstrating the value of XR in a wide range of industrial applications, from medicine to sports and virtual workspaces to retail training.

XR headset; in general, screen technology is advancing at a rapid pace, and users are welcoming this improvement. Holographic technology is being slowly integrated into headsets. This development will allow 3D rendering of objects, helping alleviate issues related to motion sickness and eye strain. Plus, the introduction of lighter headsets will be a huge stepping stone for XR. Users will be able to wear the technology for longer by eliminating the risk of physical fatigue caused by weighty headsets. An under-discussed element of XR is audio, which plays a vital role in creating a convincing immersive experience. Lifelike audio is a necessity in emulating a true environment virtually. As is true across countless industries, AI will also play a significant role in XR. AI models can be used to create a more realistic personalised environment and virtual experiences for the user. Similarly, reconstructing human faces into realistic avatars using AI models can make virtual workspaces more appealing because of their realism and immersion capabilities.

HURDLES TO OVERCOME The segment continues to witness limited content, especially when considering the rate headsets are being produced. Users may be reluctant to invest in a headset, given their high selling price and limited selection of games and entertainment options. However, more VR concerts are taking place, with high-caliber names such as T-Pain, Megan Thee Stallion and Aespa hosting virtual events. The high levels of interaction with the artists, reduction of extra costs like transport, food and drinks, as well as the personalization of the visual effects are helping widen the appeal of VR concerts. Familiarity with virtual spaces is slightly more alien to Millennials and older consumers, and Futuresource believes that XR uptake will be ultimately driven by Gen-Z. The pandemic has brought about more demand for virtual environments, helping put XR back on the radar. Indeed, it’s only a matter of time before XR begins to make an impact beyond gaming and entertainment, finding important use cases in education, productivity, and healthcare.

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46 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY

Otter Box’s Hardline Series for iPad

NEW PRODUCTS AT CES 2024

4by4 Showcases Multi-Award Winning Pixell AI K-CONTENT JOINT PAVILION, EUREKA PARK Content AI solution company 4by4 (KRX,389140 KQ), led by CEO Junho Yun, is being honored with three CES 2024 Innovation Awards for its cutting-edge AI solution, Pixell AI, in two categories: Content & Entertainment and Digital Imaging/Photography. Pixell AI by 4by4 employs AI trained on an extensive dataset of super-highdefinition videos. The technology adeptly fine-tunes attributes such as saturation, sharpness, contrast, and noise, achieving a remarkable improvement in video quality that closely mimics the human eye’s perception of reality. Notably, the process also boasts a groundbreaking about 50 percent reduction in video bitrate by transforming video into AI-processed images sequences, significantly enhancing service efficiency. Pixell AI is producible not only as software but also in the form of an AI semiconductor package.

Otter Box Honored for Hardline Series for iPad OtterBox has been named a CES 2024 Innovation Awards Honoree for the new Hardline Series for iPad in the categories of Mobile Devices, Accessories & Apps. Launched in June, the OtterBox Hardline Series for iPad protects valuable technology in hazardous working environments. Prior to this product’s launch, industries with workers in hazardous locations, such as manufacturing, oil and gas, automotive and others, were limited in the tools they used in a rapidly evolving digital world because of the dangers these technologies posed to their safety. Hardline Series allows these industries to introduce technologies into their daily operations with confidence in the safety of their workers because of the third-party certification earned through UL Solutions for the United States and Canada, plus IECEx and ATEX certifications internationally. With protection from drops, electrostatic discharge, extreme temperature environments and offering chemical- and flame-resistance, this industrial-grade product line meets over 200 regulatory requirements to deliver enhanced safety on the jobsite.

DeRUCCI Showcases Award Winning IoT Smart Mattress BOOTH 52943 The DeRUCCI is featuring its double CES 2024 Innovation Award winning (in the Smart Home and Digital Health categories) DeRUCCI AI series T11 Pro Smart Mattress, an Artificial Intelligence of Things (IoT) intelligent sleep solution based on extensive sleep/health research with international universities and institutions. The T11 Pro Smart Mattress instantly adjusts to the individual’s health for optimal sleep and actually warns the user about potential health issues before they are aware of them. The AI series T11 Pro Smart Mattress includes 23 sleep/health AI sensors that automatically track subtle changes in position, body temperature, heart rate, and health; 18 flexible air support units that instantly respond and support the user’s position and body movements; AI software algorithms; smart software/hard-

The DeRUCCI AI series T11 Pro Smart Mattress

ware adjustments; and sleep monitoring. The mattress also connects to other IoT home appliances to control the bedroom’s smart thermostat, air conditioner, aromatherapy, air purifier, sleep-enhancing lighting, med-

itation products, sleep aids, and other IoT devices. The DeRUCCI AI series T11 Pro IoT Smart Mattress will be available in the U.S. in Q3 2024, priced at $8,250.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

SunnyFit App Enhances Home Fitness Regimens BOOTH 54500 Embark on your fitness journey with

Sunny Health & Fitness’s SunnyFit, the all-in-one home fitness app that empowers users of all levels to achieve their fitness goals. Discover over 1,000 free on-demand workout video courses crafted by certified trainers, tailored for various exercise equipment such as indoor bikes, treadmills, rowers, ellipticals, dumbbells, bodyweight, and even resistance band exercises. SunnyFit offers the ideal workout for every fitness level and preference, with new courses added weekly! No equipment? No problem! Enjoy a collection of over 300 free workout courses that require nothing more than your body and the SunnyFit app. Wherever you are, you can still get an effective workout in the comfort of your own home. Elevate your fitness journey by seamlessly syncing Sunny-branded exercise equipment with SunnyFit. Dive into real-time workout stats, monitor your progress, and share your achievements with an ever-supportive community. Embark on virtual fitness adventures with the World Tour Mode. Immerse yourself in scenic work-

SunnyFit’s World Tour mode

out videos specifically designed for indoor exercise bikes, treadmills, and rowers. Awe at breathtaking destinations as you burn calories and have fun. Connect with like-minded individuals who share your passion for health and fitness. Engage in discussions, share your workout session stats, results, and achievements. Tailor your workout routine to your unique needs and preferences effortlessly. Go solo or team up with others and conquer the leaderboards.

ErgoFx Showcases New Standing Desk BOOTH 51952, SMART HOME ErgoAV is showcasing the ErgoFx Adjustable Height Standing Desk at CES 2024. ErgoFx features an innovative wireless charger that lifts mobile phones, placing it in a more interactive position. The LED-lit Front Fast Charging Panel consists of 100W max of power with multiple USB charging ports for easy access mobile charging, while the Concealed Power Supply Compartment offers an integrated 120-volt AC 5 outlet power strip for added connectivity. The three-column design allows for seamless height adjustment and exceptional stability even at its highest height. With Anti-Collision technology,

ErgoFx’s Standing Desk

the desk stops movement when necessary to prioritize safety.

SeerGrills’ Perfecta AI-powered grill

SeerGrills Showcases New AI-powered Grill BOOTH 50919 SeerGrills’ Perfecta is an AI-powered grill that uses proprietary NeuralFire technology, a world first according to the company. It rapidly, automatically and cooks foods at the touch of a button in less than three minutes. With five cooking modes to choose from, including Grill, Pizza, Oven, Rotisserie and Chef Mode, users select cooking preferences via the touchscreen such as food type, desired doneness and sear level. The AI takes these preferences and sensor data, which measures food parameters to dynamically control the novel burner system. The user then rates the cook which improves the algorithms and cooking profiles. Three hundred sixty-degree cooking is provided by Patent Pending Dual Vertical Infrared Burners that cook at 1452°F, from both sides and edges simultaneously—no flipping required. The rays are collimated using reflectors which increases efficiency of the burners by 30 percent. The ceramic burners move horizontally, and pulse dynamically as instructed by the AI to deliver rapid cooking and perfect results. It can cook a oneinch Ribeye steak in 90 seconds and four chicken breasts in two minutes and 30 seconds. Optimizing the Maillard Reaction, the vertical burners further enhance the taste of the food by allowing the radiant heat from the infrared to project onto the food. The fumes are exhausted out the top, unobstructed by the food, which is what conventionally happens. The fat collects in the drip tray at the bottom preventing flare ups. This provides the perfect sear on the outside and doneness on the inside.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Spotlight Shines on InnovizCore Compute Module BOOTH 6252 Innoviz Technologies, a leading Tier-1 supplier of high-performance, automotive grade LiDAR sensors and perception software, has been named a CES 2024 Innovation Awards Honoree for the all-new InnovizCore. Innoviz’s all-new compute module, InnovizCore integrates integrating AI, deep learning, and computer processing to ensure a safe driving experience for Level 2+ through Level 5 autonomous vehicles. InnovizCore includes a powerful system-on-a-chip (SoC) processor for executing computer vision algorithms that integrate Innoviz’s perception software and all-new LiDAR-based Minimal Risk Maneuver (MRM) software, converting millions of pixels per second of raw

Innoviz Technologies’ InnovizCor compute module

point cloud data into real-time driving decisions. The MRM is a fail-safe system that monitors the transition phase between autonomous and manual driving. While most MRM systems on the road today are powered by 2D camera solutions, Innoviz is working alongside its customer the BMW Group to codevelop the expected first-ever LiDAR-based MRM, bringing precise 3D imaging to this safety-critical application.

Triple Awards for DEEPX AI Chip Tech BOOTH 9069 DEEPX, an AI chipmaking startup, has been recognized with three CES 2024 Innovation Awards—in Computer Hardware, Embedded Technology, and Robotics—for its proprietary ultra-gap source technology for AI chips. The following DEEPX solutions were recognized: • Embedded Technology category: An “All-in-4 AI Total Solution” consisting of four AI chips optimized for AI capabilities and performance that can be applied to various embedded systems • Computer Hardware category: The DX-H1, a technology specialized in minimizing energy consumption in high-performance AI computation processing in servers and data centers to reduce carbon emissions • Robotics category: The DX-M1 module, which innovatively realizes the intelligentization of edge devices such as robots for unmanned industrial sites and social infrastructure as well as daily life

Each of these solutions utilizes DEEPX’s ultragap source technology, its core and independently developed technology. According to the company, the brand’s AI chip source solutions offer the latest AI algorithm support technology for edge AI applications, GPU-level high AI accuracy, and the world’s highest effective power-to-performance ratio.

iMicro Systems ATOM Fusion Transforms Living Spaces BOOTH 61037 Transform your living space with iMicro Systems’ ATOM Fusion, a smart home innovation offering, with Alexa integration, effortless control and smart device management with just your voice. With ATOM Fusion Wi-Fi 6 blankets the entire home in ultra-fast connectivity. Dance to a symphony of high-definition audio seamlessly filling every room, and trust in the silent vigilance of Norton security. With ATOM Fusion, a home isn’t just smart; it’s a sanctuary of intelligent connectivity and peace of mind. Create a symphony of connectivity with ATOM Mesh. Effortlessly link up to four ATOM Fusion units across a home for a seamless integration of sound, Wi-Fi, and smart assistant technology that unifies every space and person. Intuitive and swift to set up, it’s designed to sync with any ISP for an immediate upgrade to a home’s intelligence.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

A BRUSA Hypower energy converter

BRUSA Hypower Reaches Product Milestone BOOTH 55835, SWISSTECH VENETIAN GLOBAL PAVILION AWOL’s Vision Vanish Laser TV

AWOL Unveils Triple-Threat Vison Vanish Laser TV Want a serious IFA premium pick? Well, check out the AWOL Vision Vanish for size. This beast incorporates a laser TV projector, a retracting screen, and a smart cabinet, all in one unit. At the end of the day the AWOL Vision handily packs the TV away after you have finished watching. With a 100 or 120-inch projection screen, the device doesn’t scrimp on real estate, and it offers some serious chops when it comes to movie consumption. 3D? Check. MEMC tech? Check! You can even play your

favorite video games on the Vision Vanish, using the integrated game mode. And when you are all done, you just need to tell the smart cabinet to pack everything away, and it will. This innovative all-in-one triple-laser projection television ingeniously combines the new LTV-3500 Pro laser projector, floor-rising screen, and motorized cabinet into a single, cohesive unit. Simply find a wall, place the Vanish TV, and enjoy an unparalleled home theater experience.

Cipia Spotlights In-Cabin Automotive Solutions BOOTH 11043 Cipia, an AI and computer vision based in-cabin automotive solutions provider, is at CES 2024 with a booth and demo car at the LVCC North Hall. Cipia is set to unveil its latest innovations during the event, featuring advancements in Cipia’s acclaimed Driver Sense driver monitoring system (DMS), and Cabin Sense interior and occupancy monitoring system (OMS), which was recently awarded a design win by a US Electric Vehicle OEM. Cipia will also show-

Cipia-FS10 Plus, the latest version of the company’s aftermarket device, providing a safety-focused video telematics and driver monitoring system for commercial fleets.

case Cipia-FS10 Plus, the latest version of the company’s aftermarket device, providing a safety-focused video telematics and driver monitoring system for

BRUSA was founded in 1985 in Switzerland based on the vision of having a meaningful impact on society through technological innovations and promoting sustainable, resource-efficient electric mobility. “There is a bit of BRUSA in every electric car,” says founder and board member Josef Brusa. With a strong heritage, BRUSA has been playing a key role in the global implementation of electric mobility for both battery electric and fuel cell electric vehicles. BRUSA HyPower, founded in 2021, is specialized in electrical energy converter systems such as DC/DC (direct current) converters and on-board charging systems. The company supplies renowned international automotive customers with power electronics products for onhighway, off-highway and stationary applications. Proven cutting-edge technology: highest efficiency and power density, economically competitive. 2022 marked another product milestone, as for the first time ever an energy converter had undergone a comprehensive carbon footprint analysis. BRUSA HyPower was thus setting an industry-wide benchmark in ecological product documentation. Product emissions data can also be better shared in the future within the supply chain and also across industries.

commercial fleets. Further updates on the CES participation to be provided closer to the date. Cipia executives, alongside product and sales experts, will be present at CES 2024 to demonstrate the technology and meet with leading industry stakeholders, customers, investors, and other participants. To set a meeting in advance, send email to CES@Cipia. com.

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50 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

AMD Spotlights Ryzen 7040U Mobile Processors TITIAN 2302, VENETIAN, LEVEL 2 AMD’s Ryzen 7040U Series Mobile processors are ultra-thin mobile processes that include an RDNA 3-based Radeon 780M iGPU and were the first to bring an AI engine to an x86 architecture. The lineup is headed by the AMD Ryzen 7 7840U, paired with Radeon 780M graphics and Ryzen AI using the XDNA architecture. AMD suggests it’s stronger than both competing Intel PCs and Macs. In its own benchmarks, AMD compared the 7840U to Intel’s Core i7-1360P, claiming it offers up to 29 percent better content creation performance, 37 percent improvement in web applications, 39 percent in productivity, 89 percent on Passmark, and 128 percent improvement in media encoding. Compared to Apple’s M2, AMD claims the Ryzen 7 7840U

AMD’S Ryzen 7040 Series Mobile processors

is five percent better at web browsing, eight percent better at image editing, nine percent better at 3D rendering, 14 percent more responsive, 72 percent better at multiprocessing and 75 percent better on Passmark 10.

AUO Spotlights InVehicle Display Tech BOOTH 5667 AUO, a leading provider of advanced display technology and solutions, is showcasing its technological breakthroughs, including the Best of Innovation Honoree “Interactive Transparent Window” and the Innovation Awards Honoree “Rollable RSE (Rear Seat Entertainment)” at CES 2024. AUO’s Interactive Transparent Window integrates high transparent, high-brightness, and clear Micro LED displays into vehicle side windows, incorporating touch functionality to meet passengers’ diverse needs. It offers standard entertainment features, online video conferences and interactive AR experiences.

GatorGrip Phone Stand Strikes Chord in Marketplace BOOTH 60663 GatorGrip is featuring its innovative 6phone stand at CES 2024. According to the company, the GatorGrip phone stand has captured the attention of tech enthusiasts and consumers alike even before CES open, leading to unprecedented demand and early sellouts. The GatorGrip phone stand’s popularity can be attributed to its unique design, which offers unparalleled stability and flexibility for a wide range of devices. Its sturdy yet flexible “gator-like” grip provides a secure hold on smartphones, tablets, and other gadgets, making it an essential accessory for modern lifestyles. Said GatorGrip CEO Nina Seyedabadi: “That our product is selling out prior to the show is a testament to its quality, functionality, and the growing need for versatile tech accessories.” The GatorGrip team encourages CES attendees to visit its booth to experience the GatorGrip phone stand firsthand and learn more about its features and compatibility with various devices. The company is eager to engage with industry professionals, media representatives, and potential partners during the event while showcasing a product that is making waves in the tech community.

AUO’s Rollable RSE rollable rear-seat entertainment display

The Rollable RSE rollable rear-seat entertainment display leverages the flexible and bendable advantages of Micro LED technology. The display can be rolled up and concealed within the front seat backrest when rear-seat passengers are not using it, offering greater design flexibility. This feature gives rear-seat passengers a comfortable and spacious ride with clear and bright, high-definition image quality in the space-limited cockpit. The GatorGrip phone stand

CES.TECH #CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 51

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024 JBL’s Authentics 200 speaker

TissenBioFarm Promotes Sustainable Alternative Meat BOOTH 61441 Korea’s TissenBioFarm, a cultivated meat startup,

is developing sustainable alternative meat. With leadership from the POSTECH and the University of Oxford, its vision is to create a future where people, the environment and animals are safe. Why alternative meat? Food insecurity: meet supply shortage projection due to the increasing global demand; Public Health: Zoonostic diseases and antibiotics; Climate crisis: greenhouse gas emissions along with excessive use of land, energy, water and grains; Animal Welfare: intensive and inhumane farming environments. POSTECH with its acclaimed expertise in tissue engineering is the foundation of TissenBioFarm’s technology. In the SDG era with high demand for low-carbon growth, the cultured meat industry is one of the fastest-growing fields attracting an impressive amount of investment around the world. This industry will play a major role not only in combating climate change, but also in the fight against zoonotic diseases and food supply imbalances. TissenBioFarm has been selected for the startup accelerator program by SAMSUNG Welstory and FuturePlay.

JBL Authentics Models Honored for Innovation Make a statement with powerful sound and distinctive retro style. The JBL Authentics 200 speaker recalls JBL’s iconic ‘70s styles featuring a Quadrex grille, custom leather-like enclosure, and premium aluminum frame, now with even better performance and versatility. As impressive as the retro design looks in any room, it sounds even better. Turn up the music and you’ll get big, balanced sound, amazing clarity, and deep bass. With Google Assistant and Amazon Alexa available simultaneously, you can play your favorite music, control your smart home devices, and more, hands-free, using just your voice. The JBL Authentics 200, 300 and 500 models are all CES 2024 Innovation Awards Honorees in the Headphones & Personal Audio category.

Naqi Neural Earbuds: Connectivity for All

Primax Showcase Marks Company’s 40th Anniversary

BOOTH 60851, VENETIAN HALL Naqi Logix is a CES 2024 Honoree in Accessibility and Aging Tech Categories for its Naqi Neural Earbuds, which seamlessly control PCs, Microsoft Office applications, internet browsing, and even pilot a 737 in a leading flight simulator, all without brain implants. The company feels this innovation sets a new standard for hands-free, voice-free, and screenfree interactions, marking a significant milestone in technological advancement and reimagining the way we can communicate.The impact extends far beyond convenience. Naqi’s vision of a more inclusive and accessible world holds the potential to profoundly benefit humanity. It’s not just about innovation; it’s about empowerment, breaking barriers, and creating opportunities for individuals who were previously excluded from the digital landscape. Naqi Logix will transform lives, enabling greater independence and connectivity for all.

BOOTH 1713 Celebrating its 40th anniversary, Primax Electronics is unveiling innovative interface and audio solutions at CES 2024. A leading ODM manufacturer, Primax is showcasing its range of interface, visual and audio solutions. Its Haptic ForcePad offers tactile feedback Primax provides advanced solutions for for enhanced digital interaction, featur- content creators, including control decks ing a uniform force across various touch- and webcasters for effective and quality productions pad sizes for precise user feedback. In addition, Primax’s waterproof keyboard is designed with what the company says is the world’s thinnest 0.07mm double-layer PU 3D-seal, making it waterproof, comfortable to type, easy to clean and with backlit key function like no other. Addressing the growing trend of live video streaming and editing, Primax provides advanced solutions for content creators, including control decks and webcasters for effective and quality productions. This lineup demonstrates Primax’s commitment to versatile, convenient, and high-performance products catering to diverse needs.

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52 | CES 2024 DAILY | JANUARY 9-12, 2024

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

The Tooth, the Whole Tooth and Nothing But the Tooth

Sangean Celebrates 50 Years of Journey in Sound

Customized preventative health company Proclaim Health has been named a CES 2024 Innovation Awards Honoree (in the Accessibility and Aging Tech categories) for its Custom-Jet Oral Health System—the world’s first and only personalized and fully automated oral care device, according to the company. It provides users with a 360-degree deep clean at home and is clinically proven to reduce the signs of gum disease in just seven seconds a day at the push of a button. Each Proclaim system comes with a custom, 3D-printed mouthpiece containing up to 60 precisely placed, patented water jets uniquely shaped to blast away bacteria, plaque and food between the teeth and below the gumline. It targets exactly where you need it Proclaim Health’s Custom-Jet Oral Health and where brushing and flossing strugSystem offers personalized and fully gle to reach. automated oral care Proclaim Custom-Jet Oral Health System is now available at ProclaimHealth.com for $899 and for a limited time consumers can receive $100 off. After placing an order, users will be connected with a Proclaim dental partner office near them for a quick, easy and painless intraoral scan (included in the cost), which is used to design the user’s custom-fit mouthpiece. Orders will begin shipping in December 2023.

BOOTH 21041 As 2024 approaches, Sangean, the pioneering Taiwanese radio company founded in 1974, will be celebrating its 50th anniversary. Five decades ago, Sangean embarked on a journey that would set benchmarks for quality and innovation in the audio industry. In honor of this momentous occasion, the company is preparing to commemorate its golden jubilee with a series of special events and releases. Sangean’s 50th anniversary special edition WR-55 From its early days, Sangean set with natural cherry finish itself apart by consistently delivering products that not only met but exceeded consumer expectations. Over the years, Sangean has evolved, adapting to the ever-changing landscape of technology while staying true to its core values of excellence and customer satisfaction. In celebration of this milestone, Sangean is launching its 50th anniversary special edition WR-55. This exclusive release showcases the culmination of half a century of dedication, innovation, and expertise. The special edition is more than a product; it’s a commemoration of the journey Sangean has undertaken, symbolizing the brand’s commitment to providing top-tier audio experiences.

MediaTek Spotlights New Connectivity Solution TOSCANA 3601 MediaTek’s MT6825 is a highly integrated, extremely power-efficient, and robust IoTNTN connectivity solution that can provide global satellite coverage for mobile applications such as messaging, tracking, and emergency services, as well as large-scale satellite IoT applications such as remote monitoring of utilities, infrastructure management, maritime, connected agriculture, fleet management, telematics, and more. MediaTek has been a significant driver in the formulation and implementation of the 3GPP NonTerrestrial-Network (NTN) standard, which was created to overcome coverage issues and difficult use-

cases that ground-based infrastructure alone cannot address. The highly integrated MT6825 combines an Arm Cortex-M4F, PSRAM, Flash memory, cellular/satellite transceiver (RF), and a power management unit (PMU) in an extremely compact package, reducing time-to-market, while multiple interfaces allow easy platform integration. MediaTek’s sophisticated power-efficiency technologies ensure the chip is particularly suitable for battery-powered devices such as smartphones or other mobile UE. The MT6825 is a CES 2024 Innovation Awards Honoree in the Embedded Technology category.

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CES 2024 DAILY | JANUARY 9-12, 2024 | 53

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

MLB Readies Go-Ahead Entry System

Movano Health’s Evie Ring provides trusted health information for every woman at every stage

Movano Health Unveils Evie Ring for Women’s Health BOOTH 8610 Movano Health’s Evie Ring, the smart ring designed specifically for women, provides trusted health information for every woman at every stage. An innovative and comfortable form factor, a focus on helping women track and analyze their health and fitness, and an emphasis on big-picture data interpretation rather than individual activity scores set Evie apart from other wearables, providing a valuable new tool for women seeking to take control of their health. Built from the ground up using research that uncovers the differences between men’s and women’s biomarkers as well as interviews with more than 1,000 women about their health and wellness needs, Evie monitors key health and wellness metrics. Biometric sensors track sleep stages and duration, resting heart rate, heart rate variability, blood oxygen saturation (SpO2), respiration rate, skin temperature trends, steps, active minutes, and calorie burn; while users log information ranging from mood and menstrual symptoms, which enables the estimation of periods and ovulation, to illness, stress and alcohol consumption. The Evie Ring is a CES 2024 Innovation Awards Honoree in the Wearable Technologies category.

MAJOR LEAGUE BASEBALL MLB’s Go-Ahead Entry refers to the combination of free-flow security screening technology and facial authentication-based gate management, resulting in a fast, hands-free entry into the ballpark. Go-Ahead Entry technology uses a camera that will identify any opted-in fan as a registered member as they walk in—either alone or with their group—automatically scanning tickets once identified. No need to stop or even get a phone out. Fans can now enjoy the ultimate hands-free, free-

f low experience entering the ballpark with their eyes up. Just skip the line and be ready to enjoy the game. As a voluntary optin program, fans can complete a one-time enrollment by downloading the MLB Ballpark app, where fans simply take a selfie. Any tickets tied to their MLB Ballpark app account will be automatically enrolled for Go-Ahead Entry. Go-Ahead Entry is a CES 2024 Innovation Awards Honoree in the Sport & Fitness category.

safe-living: Age Happily and Safely in Place BOOTH 62833, EUREKA PARK safe-living (formerly Sedimentum), a pioneering and award-winning start-up founded in 2019 and based in Switzerland, is showcasing its contactless, plug-and-play emergency detector device at CES 2024. The emergency device empowers seniors to live independently in their own homes for as long as possible, providing peace of mind for their caregivers. Visitors to CES can discover ways to age happily and safely in place. Based on sophisticated AI technology and a proprietary radar for sensing the tiniest motions, safe-living developed an emergency device that is able to intelligently distinguish between pets, daily activities, or health-threatening events. In case of an emergency, the device autonomously calls for help through identifying situations where someone is helpless. The emergency device is placed on a piece of furniture and operates contactlessly and in a privacy-preserving manner—the device does not incorporate cameras or microphones. Most importantly, users aren’t required to wear any wearables, like pendant alarms, or push any alarm button anymore. Reliably recognizing falls or other health-threatening emergencies in private homes without producing false alerts in a contactless manner has posed significant challenges. Each household is unique, with distinct room layouts and individual living patterns.

safe-living’s contactless, plug-and-play emergency detector device

safe-living has overcome these challenges with its groundbreaking AI and radar technology. As of today, the startup serves several Swiss private households, and most importantly, safe-living has not only saved lives but also provided peace of mind for seniors and their families. What sets safe-living apart is that this solution is truly simple to install and doesn’t require any calibration, which is typically associated with radar-based systems. Through its innovations, safe-living believes it is introducing a paradigm shift in the age-tech market.

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CES 2024 DAILY | JANUARY 9-12, 2024 | 59

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Blink Tech: Turning Smartphones Into Pro Sports Cameras BOOTH 60837 Blink Tech Inc, headquartered in the heart of Mountain View, California, is a trailblazing AI technology company driven by its dual passions for sports and enhancing user experiences through cutting-edge AI technologies. In 2022 the company unveiled the inaugural “XbotGo” (originally known as “Blink Focos”) AI sports camera, redefining the art of capturing sports moments by turning your smartphone into a professional sports cameraman. Blink Tech was founded by the visionary David Tan, whose extensive expertise spans over a decade in the realms of research and development, with a strong emphasis on computer vision and smart gadgets. Holding a Ph.D. in Computer Science from the University of California Davis, David’s illustrious career has seen him contribute to pioneering R&D endeavors at Amazon Lab 126, Qualcomm, and Bell Labs. Beyond his professional journey, David is a devoted father deeply committed to youth sports. His inspiration to embark on this transformative mission was ignited during his three years of accompanying

his son on the soccer field, propelling his desire to redefine how we capture and share sports videos. XbotGo ingeniously empowers a smartphone to intuitively discern the focal point on the field, autonomously track it, and fluidly zoom and pan to follow the action, mirroring the work of a professional cameraperson. This groundbreaking innovation holds profound significance for everyday parents, youth leagues, coaches, and amateur sports enthusiasts.

The StormAudio Immersive Sound Processor Evo is the answer to pure digital installations that are now commonly required in ‘resimercial’ projects, mixing studios or luxury marine markets. Based on the awardwinning and industry recognized ISP Elite MK3 model, it retains the same platform and performance in the slim form factor of the ISP Core 16. The ISP Evo is a high-performance immersive sound processor, that brings the ultimate feature package required by the most demanding integrators and home cinema enthusiasts. StormAudio’s ISP Eve is a CES 2024 Innovation Awards Honoree in the Audio Video Components & Accessories category.

RealTek Features Edge AI Human Sensing Camera Controller VENETIAN PALAZZO HOSPITALITY SUITES R ealtek Semiconductor Corporation’s new Edge AI Human Sensing USB Camera Controller (RTS5866) has been selected as a CES 2024 Innovation Awards winner in the Computer Hardware & Components category. The RTS5866 is a single chip with built-in edge AI processer and image processing engine. In addition to meeting customer expectations for excellent image quality from a PC built-in camera, it features human-centered AI intelligent functions that significantly improve the convenience of human-computer interaction, and also result in extended battery life. The RTS5866 is Realtek’s newest generation of edge computing (Edge AI) machine vision engine. In addition to assisting the image processing engine to provide a more accurate automatic white balance and automatic exposure to deliver amazing image quality, it also provides a human-centric perception function that allows the camera to identify whether someone is approaching or leaving while the system is “sleeping.” This function enables the system to intelligently wakeup or enter into sleep mode to achieve the best power management state for extremely low power consumption in battery-powered scenarios.

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60 | CES 2024 DAILY | JANUARY 9-12, 2024

CES CONFERENCE SESSIONS FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

MONDAY, JANUARY 8 9:00AM - 9:40AM 2024: The AI Inflection Point – Entertainment, Internet & Media Location: ARIA, Level 1, Joshua 9 Fee Required? Yes The web arrived in the 1980s/1990s and took 20 years to impact 100s of Millions. AI arrived in 2023 and took a few months to reach 1B Users. 9:00AM - 9:40AM CES 2024 Trends to Watch, presented by CTA Location: LVCC, West Level 2, W232 Fee Required? No Right before CES opens its doors, preview influential trends, the next big things and disruptive innovations that will redefine our industry in 2024. 10:00AM - 10:40AM The Transformation: Integration of AI in Entertainment, Media & Mobile Location: ARIA, Level 1, Joshua 8 Fee Required? Yes The entertainment industries have entered a period of amazing opportunity. It is the first quarter in a four-quarter game of innovation. 10:00AM - 10:40AM The?Digital?Brand Experience: AI + 3D + XR + AR + Metaverse Location: ARIA, Level 1, Joshua 9 Fee Required? Yes Advertising and “Brand Experience” is in an AIenhanced creative & magical moment: “Breaking of the Creative Sound Barrier” has arrived.

11:00AM - 11:40AM Future of TV & Streaming: Cable, Internet TV & FAST Strategies Location: ARIA, Level 1, Joshua 8 Fee Required? Yes

1:00PM - 1:40PM All Media is Social Media = The Supercharged Consumer Experience Location: ARIA, Level 1, Joshua 8 Fee Required? Yes

Somewhere between Streaming Apps and cable resides the future of what was known as Television; it’s Technology + Hollywood + Advertising.

What started as the “Social Experience” has transformed into our full understanding of media & brands plus the newest technologies: AI & XR.

11:00AM - 11:40AM Monetizing Immersive?Hollywood?= Realtime AI + Advertising + Metaverse Location: ARIA, Level 1, Joshua 9 Fee Required? Yes It’s innovation of live events, great video & investment in AI & XR that matters. It’s creativity, The It Factor that makes the difference. 11:00AM - 11:40AM How AI-powered strategies can transform the mobility experience, presented by EY Location: LVCC, West Level 2, W232 Fee Required? No Learn how AI-powered strategies hold the key to unlocking emerging mobility value pools that will transform and monetize the mobility CX. 1:00PM - 1:40PM Electric Vehicle Intel Report Location: LVCC, West Level 2, W219 Fee Required? Yes Not since the transition from horse and carriage has our society experienced such a drastic and exciting future for connected mobility.

1:00PM - 1:40PM Immersive AI/XR/AR Media Leadership Location: ARIA, Level 1, Joshua 9 Fee Required? Yes As the complexity of the technology platforms mature, the entertainment industries must deliver on the promise of The Immersive Experience. 1:00PM - 1:40PM The Forces Reshaping Health, presented by Deloitte Location: LVCC, West Level 2, W232 Fee Required? No In the future of health, empowered consumers demand insights, convenience, access, and personalized experiences. 2:00PM - 2:40PM Reinventing the Sales Channel Landscape Location: LVCC, West Level 2, W219 Fee Required? Yes Will the dealership model continue to be relevant and transition using new technologies to enable the next generation of vehicle purchasing and ownership? 2:00PM - 2:40PM Virtual Humans:?Hollywood?CGI to Generative AI Video & Chatbots Location: ARIA, Level 1, Joshua 8 Fee Required? Yes The future has arrived! From Feature Films to Apps and social media, Virtual Human presence and actual human are difficult to distinguish.

CES.TECH

AS OF DECEMBER 12, 2023

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CES 2024 DAILY | JANUARY 9-12, 2024 | 61 2:00PM - 2:40PM AI Controversy: Innovation & Transformation vs. Threat to the Future Location: ARIA, Level 1, Joshua 9 Fee Required? Yes

3:00PM - 3:40PM Cracking the Smart Car: What Truly Defines Them?, presented by Omdia Location: LVCC, West Level 2, W232 Fee Required? No

4:00PM - 6:00PM The Future of Content Development in Media & Entertainment, presented by Deloitte Location: ARIA, Level 2, Mariposa 4 Fee Required? No

It’s a part of the national conversation. Is AI a supercharged gamechanger for global innovation or a step toward a dangerous unknown?

What will be in the driver’s seat as smart cars get even smarter? How have software, connectivity, and advanced processing power transformed the auto world?

With the rise of generative AI, shifting consumer preferences for content, and heightened convergence, an evolution may be underway in M&E.

4:00PM - 4:40PM Monetizing the TV/Streaming, Programming Platforms: The Strategies Location: ARIA, Level 1, Joshua 9 Fee Required? Yes

6:30PM - 7:30PM

Somewhere between brand loyalty, subscriptions, advertising, on-demand and personalized targeting resides the future of the media industry.?

Siemens CEO Dr. Roland Busch will showcase technology that is enabling leading brands to improve the way we live, work, move, and make.

2:00PM - 2:40PM Navigating Today’s Consumer Technology Market, presented by Circana Location: LVCC, West Level 2, W232 Fee Required? No Circana analysts will discuss what’s driving consumer tech investment amid continued economic challenges and changing household spending priorities. 2:00PM - 2:40PM The Future of Team Leadership Location: ARIA, Level 2, Mariposa 4 Fee Required? No Team owners, presidents and leaders will share how they are managing and breaking barriers in this new era. 3:00PM - 3:40PM What Happens to Old After the New? Location: LVCC, West Level 2, W219 Fee Required? Yes

KEYNOTE Siemens Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No

4:00PM - 4:40PM Technology and AI Building a Sustainable, Secure, Superior Future, presented by HS4A Location: LVCC, West Level 2, W232 Fee Required? No Global strategists discuss the unique impact technology and AI have in addressing our biggest challenges and enabling a superior future.

What will become of hybrid and electric vehicles batteries at end-of-life? Will batteries become an issue for future generations? 3:00PM - 3:40PM CMO Insights: AI Driving Digital Transformation in Marketing Location: ARIA, Level 2, Mariposa 4 Fee Required? No How companies are using AI to adapt their social media marketing strategies. 3:00PM - 3:40PM The Disruption: Media, Platforms and Advertising Location: ARIA, Level 1, Joshua 9 Fee Required? Yes The “Media Platforms” are a 24/7 personalized and fascinating mix of technology innovation, analytics, content, advertising, and commerce.

Supersonic Inc., an industry leading consumer electronics manufacturer located in Commerce, CA is looking to hire the following posi�ons:

• Na�onal Sales Manager • Regional Sales Manager • Manufacturer Reps - All Regions

Visit us at CES at the Las Vegas Conven�on Center - Central Hall # 20537 Contact Us: Email: Sales@supersonicINC.com Phone: (323) 201-5060 Website: www.supersonicINC.com

Headquarters: 6555 Bandini Blvd., Commerce, CA 90040

#CES2024 CES.TECH

62 | CES 2024 DAILY | JANUARY 9-12, 2024

TUESDAY, JANUARY 9 8:30AM - 10:00AM KEYNOTE CTA State of the Industry Address and L’Oréal Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No L’Oréal CEO Nicolas Hieronimus will share the role that sustainable, accessible and inclusive beauty tech plays in driving positive impact. 9:00AM - 9:40AM Harnessing the Power of AI Ethically Location: LVCC, North Level 2, N250 Fee Required? No Psychological science can center ethics and equity in AI design. Hear how to manage ethical issues in AI to benefit human flourishing.

9:00AM - 9:40AM Transforming An All American Brand: Technology Inside THE WEATHER CHANNEL Location: ARIA, Level 2, Mariposa 4 Fee Required? No Explore the new generation of news gathering & presenting as THE WEATHER CHANNEL presents the latest in its programming and technology-driven storytelling initiatives. 9:00AM - 9:40AM Trust by Design: Embed Privacy and Cybersecurity Into Development Location: LVCC, West Level 2, W219 Fee Required? No Don’t let a bug or poorly designed safeguard ruin your product launch. Build in trust from the start.

10:00AM - 10:40AM Transforming the Driving Experience Location: LVCC, West Level 2, W218 Fee Required? Yes Digital vehicle architectures and OTA updates expedite new features for improved advanced performance, safety, and convenience features. 10:00AM - 10:40AM Creators in Premium Audio - featuring Michael & Lauryn Bosstick of Dear Media Location: ARIA, Level 1, Joshua 9 Fee Required? No Hear from Michael and Lauryn Bosstick on how they used the power of platform and storytelling to build the roadmap for creators in the premium audio space. 10:00AM - 10:40AM Enhancing Home Security: Protecting What Matters Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

9:00AM - 9:40AM Shaping the Future of Electrification Location: LVCC, West Level 2, W218 Fee Required? Yes

9:00AM - 9:40AM 5G - Fad or Future? A Look at the Promise and Reality Location: LVCC, North Level 2, N258 Fee Required? Yes

How are production costs, battery life, software development, and legislative changes converging to innovate the future?

Tech companies have been talking about 5G for years, but how can average consumers benefit? Here we discuss the promises and reality of 5G.

Leaders address growth in interactive security used to bolster deterrence and AI-driven solutions that enhance safety and peace of mind.

9:00AM - 9:40AM Augmented & Virtual Reality in the Creator Ecosystem Location: ARIA, Level 1, Joshua 9 Fee Required? No

9:00AM - 9:40AM Unlocking V2X: How to Ignite a Transportation Revolution, presented by Magna Location: LVCC, West Level 2, W232 Fee Required? No

10:00AM - 10:40AM Disney: The New Streaming Formula - Audience and Engagement Fuel The Future Of Advertising Location: ARIA, Level 2, Mariposa 4 Fee Required? No

Creators have embraced new technologies from the beginning, new platforms, new social tools, AI, VR and beyond. They’ve used these new tools to fuel creative projects and new ventures. Hear from the voices who have innovated since day one.

V2X poses unlimited potential for our road networks. But potential only goes so far. How do we effectively build and deploy this tech today?

The future of TV will be led by three core pillars – insights, data and performance. But creating an emotional connection with consumers? That’s all creative. Hear from Disney and other practitioners about how live sports and streaming are driving engagement.

9:00AM - 9:40AM PropTech: Extending Value in Multifamily Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes Learn about the tech in multifamily units and properties, including broadband, lighting, access control, intrusion, energy, & more.

9:00AM - 9:40AM The Transformation of Motorsports: How Digitization is Driving Sustainability Location: ARIA, Level 1, Joshua 8 Fee Required? No Visionary leaders in motorsports explore how a focus on sustainability is transforming the driver and fan experience. 10:00AM - 10:40AM What Companies Need to Know about How People Understand Privacy Location: LVCC, North Level 2, N250 Fee Required? No Hear about the psychology underlying consumers’ and employees’ privacy expectations and implications for human-centered technology.

CES.TECH

AS OF DECEMBER 12, 2023

10:00AM - 10:40AM Trust and Synthetic Information - Paradox or Possibility? Location: LVCC, West Level 2, W219 Fee Required? No Explore the enterprise challenges and opportunities posed by synthetic information and prepare for a world in which trust is at a premium. 10:00AM - 10:40AM Generative AI Location: LVCC, West Level 2, W232 Fee Required? No

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CES 2024 DAILY | JANUARY 9-12, 2024 | 63 10:00AM - 10:40AM AI and Mobile Technology - Smarter Tech! Location: LVCC, North Level 2, N258 Fee Required? Yes

11:00AM - 11:40AM Energy Management: Sustainability and Efficiency Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

AI has personalized consumers’ mobile phone experience. This panel will explore new use cases for this evolving technology.

This session addresses how quickly electric vehicles, solar, and other energy solutions are being adopted and deployed.

10:00AM - 10:40AM How Data is Unlocking the Fluid Fan Location: ARIA, Level 1, Joshua 8 Fee Required? No

11:00AM - 11:40AM Harnessing AI Innovation While Governing Risk Location: LVCC, West Level 2, W219 Fee Required? No

Gen Alpha. Values-Driven. Streamers. Festivalists. These are words that describe the Fluid Fan. Learn how brands and properties are using new sources of fan data to find and acquire this coveted audience.

Deloitte will highlight the approach organizations can take to achieve an optimal governance structure, while still getting the most out of AI technologies.

10:00AM - 10:40AM Beyond the Hype: Exploring Strategic AI Investments Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Explore AI’s impact on investing and areas for AI investments. We’ll discuss valuations, AI use cases, and AI startup differentiators. 11:00AM - 11:40AM Social Media’s Impact on Kids: What’s Next for Tech? Location: LVCC, North Level 2, N250 Fee Required? No Learn how psychological science provides a roadmap for tech leaders to enhance the positive effects of social media and reduce harm. 11:00AM - 11:40AM A Glimpse into the New Generation Location: LVCC, West Level 2, W218 Fee Required? Yes Electrification is the accelerant for connected electric vehicles and will bring an end to fossil fuel. 11:00AM - 11:40AM How Legacy Tech is Talking to Creators Location: ARIA, Level 1, Joshua 9 Fee Required? No Hear how tech’s giants are creating space for unique voices on platforms, through new products, platforms and marketing strategies.

11:00AM - 11:40AM Protecting America’s Best Ideas: A Conversation with USPTO Director Kathi Vidal Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Director Vidal will discuss AI’s role in innovation, IP protection for start-ups, inclusive innovation, and what government can do to help. 1:00PM - 1:40PM AI & Robotics in Agriculture Location: Venetian, Level 4, Lando 4302 Fee Required? Yes How can robotics and AI change how we plant, harvest and manage crops? We explore the AI revolution in the world of agriculture.

11:00AM - 11:40AM What are the Technology Needs for the Developing World? Presented by HS4A Location: LVCC, West Level 2, W232 Fee Required? No

1:00PM - 1:40PM Making Digital Interventions Accessible and Affordable Location: LVCC, North Level 2, N250 Fee Required? No

Explore tech’s role in addressing global crises — climate, security, and development. Can it bridge gaps and ensure equitable progress?

Hear how psychologists are partnering with industry to make evidence-based digital mental health therapeutics available.

11:00AM - 11:40AM Don’t Click That Link! The State of Spam Location: LVCC, North Level 2, N258 Fee Required? Yes

1:00PM - 1:40PM How Brands Are Embracing Content Creators as Marketing Partners Location: ARIA, Level 1, Joshua 9 Fee Required? No

Unwanted robotexts continue to plague consumers. Learn about opportunities to help and proactive steps carriers and federal agencies are taking to stop scams before they get to consumers. 11:00AM - 11:40AM From Buzz to Business: The ROI of Women’s Sports Location: ARIA, Level 1, Joshua 8 Fee Required? No Women’s sports has taken center stage as investment and deals soar. Sports Innovation Lab shares the data and case studies behind the brands raking it in with their women’s sports media and sponsorships.

Hear from consumer and tech brands on how they’ve embraced creators as part of the larger brand storytelling plan – using authentic voices to build brand attachment. 1:00PM - 1:40PM Fireside Chat: Smart Home Innovations Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes Join us as we explore the latest advancements in home automation and technology. 1:00PM - 1:40PM Sunday Dinner Location: ARIA, Level 2, Mariposa 4 Fee Required? No As many concentrate on AI and its impact on creativity, it raises questions about the future of storytelling. Hear insights from a new generation of storytelling experts.

AS OF DECEMBER 12, 2023 #CES2024 CES.TECH

64 | CES 2024 DAILY | JANUARY 9-12, 2024 1:00PM - 1:40PM Accelerating Developer Experience: Unleash Your Full Potential Location: LVCC, West Level 2, W219 Fee Required? No

1:00PM - 1:40PM 2034: A Sports Odyssey - Imagining the Stadium of the Future Location: ARIA, Level 1, Joshua 8 Fee Required? No

Learn from industry leaders how improving developer experience can drive product innovation and operational excellence.

Leaders from the sports and entertainment venue ecosystem discuss three themes that will drastically change the live sports experience in the next ten years: AI, Mixed-Reality, and Cybersecurity.

1:00PM - 1:40PM Women in Tech Q&A Location: LVCC, Grand Lobby, CTA Stage Fee Required? No Join Stephanie Dismore, Managing Director, HP NW Europe, as she hosts a conversation about the invaluable role women play in reshaping organizations today and in the future. 1:00PM - 1:40PM OTA meets OTT to Deliver Exciting Live Event Experiences Location: LVCC, West Level 2, W218 Fee Required? Yes The combination of broadcast, broadband, and the most popular content deliver exciting new TV experiences and heightened engagement. 1:00PM - 1:40PM Building Approachable Autonomy in Pittsburgh Location: LVCC, North Level 2, N258 Fee Required? Yes Autonomy enhances safety, augments user experience, and enables technologies. The Pittsburgh Region is leading in autonomous solutions. Learn how to create intelligent, human-centered products. 1:00PM - 1:40PM Future of Auto Sales: How AI/GenAI Will Disrupt Customer Experience, presented by BCG Location: LVCC, West Level 2, W232 Fee Required? No The auto industry has innovated the car, but not customer experience yet. Join BCG & leading experts on how AI & direct-toconsumer models are going to change this.

CES.TECH

1:00PM - 1:40PM Data is the 5th Industrial Revolution Location: Venetian, Level 4, Lando 4304 Fee Required? Yes Data transforms how brands operate, scale and improve efficiencies for higher profit, higher output and higher customer satisfaction. 2:00PM - 2:40PM Controlled Environment Agriculture & Indoor Farming Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Indoor & vertical farming has had its ups and downs, but new approaches in controlled environment ag are finding success around the world. 2:00PM - 2:40PM Work, Create, and Play for Good in Extended Reality Location: LVCC, North Level 2, N250 Fee Required? No Learn how psychological scientists are improving safety and creativity through virtual reality focused on human behavior change. 2:00PM - 2:40PM The Creators Who Are Leaning Into AI Location: ARIA, Level 1, Joshua 9 Fee Required? No User or creator? As AI ushers in new avenues for artistic expression, the once-clear distinctions between creators and consumers are now blurred. Does the involvement of AI compromise the authenticity of a piece of art? A debate on the true essence of creativity and whether AI assistance diminishes or enhances it.

AS OF DECEMBER 12, 2023

2:00PM - 2:40PM Building a Consumer IoT Business Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes Learn how leading connected consumer product companies handle their connected business lines, and the strategies that work - and don’t work. 2:00PM - 2:40PM Amazon Streaming: Clay tablets to streaming TV - The evolution of storytelling Location: ARIA, Level 2, Mariposa 4 Fee Required? No Across ages, storytelling persists. Join industry leaders as they share strategies for evolving your storytelling in a digital-first era. 2:00PM - 2:40PM Navigating the Electrification Movement: A Cross-Sector Perspective Location: LVCC, West Level 2, W219 Fee Required? No The energy transition is driving unmatched moves towards electrification. Industry leaders discuss balancing the dynamics in this landscape. 2:00PM - 2:40PM The Future of the Chief Diversity Officer: What’s Next? Location: LVCC, Grand Lobby, CTA Stage Fee Required? No With corporate diversity practices in transition, how does the shift affect current and future initiatives? Hear from leaders as they discuss the current state of D&I and what to expect in the future. 2:00PM - 2:40PM Your New BFF is a Robot Location: LVCC, North Level 2, N258 Fee Required? Yes Robot companions could be the future treatment for tackling depression, loneliness and companionship. Hear how this technology is making the human experience warmer.

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 65 2:00PM - 2:40PM Life in Progress: Capitalizing on Clean Battery Power Through Safety, presented by ULSE Location: LVCC, West Level 2, W232 Fee Required? No

3:00PM - 3:40PM Privacy and Data Security in Smart Homes Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

3:00PM - 3:40PM Human by Design, presented by Accenture Location: LVCC, West Level 2, W232 Fee Required? No

Rechargeable batteries are everywhere. We must address new safety risks to protect market growth and confidence. Standards are a solution.

Industry leaders share new requirements to protect user data, preserve privacy, and build trust in the interconnected smart home environment.

Join Accenture’s annual Tech Vision to understand the power of AI to reinvent business and unleash human potential.

2:00PM - 2:40PM Brand Partnerships in the Sports World Innovated by Tech Location: ARIA, Level 1, Joshua 8 Fee Required? No

3:00PM - 3:40PM Comscore: You Had Me at Cross-Platform: Reach, Frequency & Beyond in Advertising Location: ARIA, Level 2, Mariposa 4 Fee Required? No

How brands and legacy sports organizations have embraced brand partners communicating to their target audience, and telling their story through sports marketing.

Google, the NFL and Comscore share the latest research on the amplified efficacy of a crossplatform approach in Super Bowl advertising.

2:00PM - 2:40PM The AI-Driven Retail Experience Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

3:00PM - 3:40PM The New Age of Auto - from Steel & Exhaust to Software & Sustainability Location: LVCC, West Level 2, W219 Fee Required? No

Retailers have adapted to an ondemand digital existence. Leveraging AI will take retail to the next level.

Software is now the core of a vehicle’s value prop. Leaders must embrace the shift and stake their claim in the reshaped auto ecosystem.

2:00PM - 3:00PM

3:00PM - 3:40PM A Look at the Funding Landscape For Women and Diverse Entrepreneurs Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

KEYNOTE Walmart Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No Walmart CEO Doug McMillon will share Walmart’s vision to design and build technology that will usher in the next generation of retail. 3:00PM - 3:40PM The Connected Farm: New Tools for Farmers to Reduce Waste Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Farmers are using tools to understand soil genomics, ripening cycles & more to create optimal conditions for crop cultivation & harvesting. 3:00PM - 3:40PM Your Brain Gaming for Good Location: LVCC, North Level 2, N250 Fee Required? No Using a public health approach, this session highlights features of games that promote positive behaviors and reduce violence.

Decreased access to funding has widely affected the tech ecosystem, especially for women and diverse-led startups who have historically faced funding barriers. Join leaders as they discuss the effects

3:00PM - 3:40PM Consumer Packaged Goods Get Personal Location: Venetian, Level 4, Lando 4304 Fee Required? Yes AI offers new consumer insights to CPG providers and the ability to create personal experiences that literally speak to their customers. 3:00PM - 3:25PM Streaming Wars: The State of the Industry Location: ARIA, Level 1, Joshua 9 Fee Required? No Streaming is on fire and marketers are working hard to stay ahead of trends in viewership. How can smart marketers engage consumers, now and in the future? 4:00PM - 4:40PM New Voices of Technology-Powered Farms Location: Venetian, Level 4, Lando 4302 Fee Required? Yes A new generation of farmers are rethinking how to plant, grow, manage, and harvest their crops utilizing new technology tools. 4:00PM - 4:40PM Smart Homes: Embracing New Users Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

3:00PM - 3:40PM FAST - The Future of Streaming? Location: LVCC, West Level 2, W218 Fee Required? Yes

Gain insights on how businesses are pivoting strategies and marketing efforts in a transformative period.

Hear from Andrew McCollum, CEO of Philo, on the future of streaming, trends in FAST, and what it all means for platforms trying to win with audiences and advertisers.

4:00PM - 4:40PM Digital Identity Is Driving the Autonomous Revolution Location: LVCC, West Level 2, W219 Fee Required? No

3:00PM - 3:40PM Robots at Work Location: LVCC, North Level 2, N258 Fee Required? Yes

Business leaders reveal how authentication, authorization and cyber security are evolving.

A look at the ways robots have been integrated across industries to make jobs safer and more efficient.

AS OF DECEMBER 12, 2023 #CES2024 CES.TECH

66 | CES 2024 DAILY | JANUARY 9-12, 2024 4:00PM - 4:40PM The Journey of Affordable High-End Audio Location: LVCC, West Level 2, W218 Fee Required? Yes

3:45PM - 4:00PM The Future of Everything is Powered by AI Location: ARIA, Level 1, Joshua 9 Fee Required? No

High end, niche audio products are more mainstream than ever from our homes to our vehicles. Hear insights from industry leaders on what consumers consider their non-negotiable must haves.

AI is scaling marketing to the next level. Here how modern marketers can leverage its potential to drive growth and enhance creativity.

4:00PM - 4:40PM The Wide World of Drones Location: LVCC, North Level 2, N258 Fee Required? Yes From recreational hobbies to commercial delivery, to startup and job creation, drones can do it all! Learn from experts in the industry on the vast capabilities of drone technology. 4:00PM - 4:40PM The Future of Smart Industrials, presented by KPMG Location: LVCC, West Level 2, W232 Fee Required? No To stay competitive and future-proof investments, industrial manufacturers, automotive, and other industries must invest in smart technologies – and smarter practices. 4:00PM - 4:40PM Exploring Innovations in Mental Health Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Join health startup executives as they discuss the future of digital health startups revolutionizing mental health. 4:00PM - 4:40PM Health, Wellness and Promise of AI Location: Venetian, Level 4, Lando 4304 Fee Required? Yes With large language models processing millions of medical cases, doctors can better diagnose disease. Are we on the cusp of a healthcare revolution?

4:00PM - 6:00PM Building a more human Internet with AI, presented by Pinterest Location: ARIA, Level 2, Mariposa 4 Fee Required? No In this session, hear how Pinterest is building a more inclusive Internet with AI—and why representation is a problem AI can’t solve alone. 5:00PM - 6:00PM

This session will explore how trade policy can help consumers serve peace and innovation in our world. 3:25PM - 3:45PM Future Consumers Drive Tomorrow’s Brands Location: ARIA, Level 1, Joshua 9 Fee Required? No The future consumer is changing the game for brands. Explore how marketers can reach consumers by creating authentic and engaging experiences underpinned by technology.

KEYNOTE Intel Keynote and Elevance Health Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No

3:30PM – 3:40PM The Future of Sports Betting Location: ARIA, Level 1, Joshua 8 Fee Required? No

Intel CEO Pat Gelsinger will sit down for a keynote conversation discussing the critical roles that silicon and software play in making AI more accessible. Followed by Elevance Health president and CEO Gail Boudreaux for a keynote conversation discussing the company’s use of technology to make healthcare more proactive, predictive and personalized. Note: Attendees for both keynote conversations should arrive before 5 PM.

Hear from industry leaders on how sports betting has evolved from outside the venue to in-venue, and how the technology has impacted the future of viewership and fan in-stadium experience within the context of Sports and Culture.

1:00PM - 2:00PM Can Policy Affect Health Innovation? Location: LVCC, North Level 2, N262 Fee Required? No

KEYNOTE HD Hyundai Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No

Explore the link between public policy and health innovation: how legislation and regulation shape advancements, access, and outcomes in the US and developing markets.

HD Hyundai Vice Chairman and CEO Kisun Chung will showcase how comprehensive innovation in building smart infrastructure will shape a more sustainable future.

2:20PM - 3:20PM Can a Public-Private IoT Device Certification Process Better Protect Consumers? Location: LVCC, North Level 2, N262 Fee Required? No

9:00AM - 9:40AM The Middle Lane: Self-Driving Cars Today Location: LVCC, West Level 2, W219 Fee Required? Yes

This session will examine how government and industry can work together to help consumers identify smart devices that are secure.

CES.TECH

3:40PM - 4:40PM Trade in Tech. What is it good for? Absolutely Everything! Location: LVCC, North Level 2, N262 Fee Required? No

AS OF DECEMBER 12, 2023

WEDNESDAY, JANUARY 10 9:00AM - 10:00AM

Despite real innovation in self-driving cars, we’re nowhere near the dream of fully selfdriving vehicles. What are the roadblocks?

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 67 9:00AM - 9:40AM How Market Demand for VR/AR Headsets will Impact Metaverse and Spatial Computing Location: LVCC, North Level 2, N258 Fee Required? Yes Hear from key players creating the next generation of MR headsets and explore the role and impact they will play in helping define and grow the market for our virtual computing future. 9:00AM - 9:40AM Talent & Franchises: Building a Modern Media Company Location: ARIA, Level 1, Joshua 9 Fee Required? No

9:00AM - 9:40AM Gaming Beyond Leisure Location: LVCC, West Level 2, W218 Fee Required? Yes We are all familiar with the ways gaming is used for entertainment purposes, but did you know that gaming is now being applied across industry sectors? Learn how gaming is being used to improve workforce training, digital health, and education. 9:00AM - 9:40AM Smart Mobility in 2024 and Beyond Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

How Candle Media built a company around global brands, franchises, and renowned talent as storytellers and founders.

The future of smart communities will rely on a safe interconnected mobility ecosystem. Learn how experts are making that future possible.

9:00AM - 9:40AM Omnicom: Working Together Towards More Inclusive AI Location: ARIA, Level 2, Mariposa 4 Fee Required? No

9:00AM - 9:40AM How AI is Transforming Food Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

They say beauty is in the eye of the beholder, but what if the beholder is AI? Marketers discuss eliminating bias in AI-driven experiences. 9:00AM - 9:40AM Emerging Technologies Shaping the Tech Workforce Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Emerging technologies, like AI, have the potential to shape the workforce with inclusive and efficient practices. Hear from speakers at the forefront of creating and applying these technologies. 9:00AM - 9:40AM The Hard Part of AI: Hardware and Chips Location: LVCC, North Level 2, N250 Fee Required? Yes As generative AI breaks into the mainstream, take a look under the hood at the hardware and practical building blocks powering this technology.

From Chef Watson to ChatGPT, we will look at how AI is changing the food industry. 9:00AM - 9:45AM The Future of the Entertainment Industry Location: ARIA, Level 1, Joshua 8 Fee Required? No Explore strategies for developing, producing and distributing content for today’s audiences, who are divided across media platforms and touchpoints. 10:00AM - 10:40AM Mic Drop! Unlock the Power of Your Mind with Freestyle Rap Location: Venetian, Level 4, Marcello 4404 Fee Required? No

10:00AM - 10:40AM Leveraging XR/Metaverse to Achieve Business Success in a Virtual World Location: LVCC, North Level 2, N258 Fee Required? Yes Learn how many of the world’s best companies do business and achieve success in the Metaverse. 10:00AM - 10:40AM Arsenal FC x LA Rams: Technology in Football Location: ARIA, Level 2, Mariposa 4 Fee Required? No A conversation focused on the intersection of innovation and sports come together to discuss the role of data and technology in the world of sports and specifically how it continues to transform the player and fan experience on and off the field and pitch. 10:00AM - 10:40AM Driving Innovation Through Inclusive Design Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Innovation thrives when it includes inclusive product design. Companies and entrepreneurs will showcase how they are developing transformative technologies to create inclusive and accessible products. 10:00AM - 10:40AM Ethics and AI in Academia Location: LVCC, North Level 2, N250 Fee Required? Yes AI has disrupted academia with its ability to go undetected, but the genie won’t be going back into the bottle. How will we manage the use of AI in education? Will new skills be required? Is AI cheating or freedom for creative thinking?

Brain health is a key to better aging. Join us to explore the power of freestyle rap on our creativity, confidence, and mindfulness.

10:00AM - 10:40AM Gaming Without Borders Location: LVCC, West Level 2, W218 Fee Required? Yes

10:00AM - 10:40AM The Future of EV Batteries is Big Location: LVCC, West Level 2, W219 Fee Required? Yes

Gaming permeates across all regions and cultures. Learn from international experts about the latest trends and emerging opportunities in various gaming markets worldwide.

Innovation in battery size is exciting but presents new challenges with materials and costs. Learn where we are and where we are going.

AS OF DECEMBER 12, 2023 #CES2024 CES.TECH

68 | CES 2024 DAILY | JANUARY 9-12, 2024 10:00AM - 10:40AM Ahead of the Game: Revolutionizing Athlete Safety with Emerging Health Tech Location: LVCC, West Level 2, W232 Fee Required? No Ahead of the Game explores the intersection of technology and athlete health. Sports industry experts will discuss the latest in injury prevention, identification and recovery and how technology is driving the future of athlete safety. 10:00AM - 10:40AM Self-Driving Has Entered the Rural Chat Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Analog meets digital: Self-driving cars have arrived in rural areas and can empower the isolated and cut energy costs. 10:00AM - 10:40AM 3D Printed Food & Robotic Chefs Location: Venetian, Level 4, Lando 4304 Fee Required? Yes In the next decade, 3D food printing, robots & lasers will help us make our daily meals. Join us for a look at that future. 10:00AM - 10:25AM AI: Technological Tipping Point Location: ARIA, Level 1, Joshua 9 Fee Required? No AI is on a course to change everything. Join for a discussion on what marketers aren’t thinking about when it comes to AI…but should be. 10:15AM - 10:35AM Conversation with Albert Cheng, VP and Head of Prime Video, US, Amazon Location: ARIA, Level 1, Joshua 8 Fee Required? No Hear what the future holds for Prime Video in an ultra competitive media landscape. 10:20AM - 11:20AM “Conversation with a Commissioner” CES Edition Location: LVCC, North Level 2, N262 Fee Required? No Join us for a series of one-on-one conversations with Commissioners from key U.S. federal commissions.

CES.TECH

10:25AM - 10:50AM Retail Media’s Meteoric Expansion Location: ARIA, Level 1, Joshua 9 Fee Required? No

11:00AM - 11:40AM The Evolution of Accessible Gaming Location: LVCC, West Level 2, W218 Fee Required? Yes

The retail media revolution has reached fever pitch. How can brands navigate this $128B ecosystem increasingly rife with opportunity?

From equipment to software design, a focus on accessibility is on the rise in the gaming industry. Experts will discuss the ways the industry is breaking down barriers to make gaming accessible for all.

10:35AM - 11:15AM Building Brands for the Fans Location: ARIA, Level 1, Joshua 8 Fee Required? No A look at how fans are increasingly driving the strategies and creative approach to brand campaigns. 11:00AM - 11:40AM Smart Aging: Life’s Better with Connected Technologies Location: Venetian, Level 4, Marcello 4404 Fee Required? No Join us for an in-depth look at the state of smart devices and how the AgeTech market is driving growth and delivering better health outcomes. 11:00AM - 11:40AM The Future of Software-Defined Vehicles Location: LVCC, West Level 2, W219 Fee Required? Yes From infotainment to safety, the in-vehicle experience continues to evolve. Learn about the latest trends in software-defined vehicles and how data personalizes the driving experience. 11:00AM - 11:40AM The Future of a Post-Hype Metaverse Location: LVCC, North Level 2, N258 Fee Required? Yes What traction is the metaverse experiencing today? Leaders share use cases where real problems are being solved, sharing specific examples of industry collaboration. Learn how advances in tech such as AI are foundational to the metaverse. 11:00AM - 11:40AM Creation and AI - What Will Humans Do? Location: LVCC, North Level 2, N250 Fee Required? Yes How will the advent of AI impact the creative process and the content business as we know it? What is the future of IP ownership?

AS OF DECEMBER 12, 2023

11:00AM - 11:40AM The State of Streaming: Engaging New Audiences with Localization and Personalization Location: LVCC, West Level 2, W232 Fee Required? No With ever-changing consumer audiences, how are streaming services using technology to attract and retain consumers? 11:00AM - 11:40AM Ingredients That Make a Smarter City and a Better Community Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Urban planning, social inclusion, waste, water and the smart cities that are modeling the future. 11:00AM - 11:40AM New Voices in Future Food Location: Venetian, Level 4, Lando 4304 Fee Required? Yes We hear from new voices helping to build the new food innovation ecosystem. 11:00AM - 11:40AM Innovations in Health Testing Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Discover groundbreaking advancements in health testing and their impact on healthcare access and patient empowerment. 11:10AM - 11:40AM Uber: From Pickup to Purchase - Navigating the New Road of Urban Mobility and Innovation Location: ARIA, Level 2, Mariposa 4 Fee Required? No Explore the dynamic intersection of changing mobility patterns and shifts in consumer behavior, and how these factors are driving business transformation and providing new opportunities for advertisers.

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 69 11:10AM - 11:40AM New, Next, Now: Innovation in Immersive Experiences Location: ARIA, Level 1, Joshua 9 Fee Required? No Immersive technology offers new possibilities for entertainment, shopping, travel and more. Dive into its future impact on how consumers interact with brands. 11:40AM - 12:00PM Welcome to the Age of Infinite Location: ARIA, Level 1, Joshua 9 Fee Required? No In this era of perpetual disruption, the pace of invention is breathless. Learn how leaders can accelerate innovation with workforces that remain largely dispersed. 1:00PM - 1:40PM Designing for Vehicle Accessibility Location: LVCC, West Level 2, W219 Fee Required? Yes Learn about the latest design innovations that will improve vehicle accessibility and how designers and car companies can build accessibility from early design and beyond. 1:00PM - 1:40PM Blake Griffin & Ryan Kalil Talk Mortal Media, Investing in Animation Location: ARIA, Level 2, Mariposa 4 Fee Required? No Hear from Mortal Media’s Blake Griffin & Ryan Kalil about building IP and expanding into animation with their investment in Swaybox Studios. 1:00PM - 1:40PM Gen AI and the Future of Health Care Location: LVCC, North Level 2, N250 Fee Required? Yes Generative AI has the potential to transform health care. This panel analyzes how Gen AI will change care and how we can cut barriers to widescale adoption.

1:00PM - 1:40PM Closing the Gender Equity Gap Location: LVCC, Grand Lobby, CTA Stage Fee Required? No

1:00PM - 1:40PM Connective Tissue for Smart Cities Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

Hear from companies and entrepreneurs who are creating solutions to override barriers and create actionable strategies for greater gender representation in the tech workforce.

Smart city connectivity depends on 5G, edge computing and AI. Hear from the innovators making us more connected.

1:00PM - 1:40PM AI and the Democratization of Games Design Location: LVCC, West Level 2, W218 Fee Required? Yes AI is creating a faster, lower-cost way for game developers to realize their vision. Developers will discuss how AI is changing the creative process and fostering new opportunities. 1:00PM - 1:40PM How to Think Like an Innovator and Change the World Location: LVCC, West Level 2, W232 Fee Required? No Unravelling the complex tapestry of obstacles, innovations, and strategies required to reshape our world for the better. 1:00PM - 1:40PM GenAI -- Lab to Real World Location: LVCC, North Level 2, N258 Fee Required? No The art and science of GenAI! Solve real world problems using smaller, targeted, and customized models and learn how to overcome security and TCO challenges. 1:00PM - 1:40PM Help! I Can’t Keep Up with Growing Shopper Expectations Location: ARIA, Level 1, Joshua 9 Fee Required? No Every touchpoint is becoming a commerce channel. Get key transformation tips from this panel of expert leaders to stay ahead. 1:00PM - 1:40PM Reshaping Retail – AI Creating Opportunity Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes All across the retail workflow, from sourcing to product design, from commerce to community, AI is the new kid on the retail block. Hear how industry leaders are harnessing AI’s superpowers.

1:00PM - 1:40PM Science Fiction On Our Plates Location: Venetian, Level 4, Lando 4304 Fee Required? Yes Gene editing and other tools are ushering in a new era where food is more resilient, nutritious, and sustainable. 1:00PM - 1:40PM Corporate Venture Capital: A TwoWay Street for Success Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No CVC investors shed light on the relationship between startups and corporations and how they can serve as a tool for strategic growth. 11:55AM - 12:30PM What Content is Breaking Through to Modern Audiences? Location: ARIA, Level 1, Joshua 8 Fee Required? No With tastes blurred across premium, usergenerated, social and interactive content, what is engaging audiences now? 1:00PM - 2:00PM Promoting Tech Competition for Consumers and Competitiveness Location: LVCC, North Level 2, N262 Fee Required? No How should policymakers worldwide promote tech competition while protecting consumers and preserving innovation? 1:30PM - 2:10PM Show Me the Money – Future of Media Monetization Location: ARIA, Level 1, Joshua 8 Fee Required? No Hear how media is sharpening business models via new advertising strategies, advancing analytics and flexibility for marketers.

AS OF DECEMBER 12, 2023 #CES2024 CES.TECH

70 | CES 2024 DAILY | JANUARY 9-12, 2024 2:00PM - 2:40PM Where Should Air Taxis Land? Location: LVCC, West Level 2, W219 Fee Required? Yes

2:00PM - 2:40PM Total Commerce – Who’s Doing it Right? Location: ARIA, Level 1, Joshua 9 Fee Required? No

2:00PM - 4:00PM CTA Foundation Pitch Contest: Health Tech Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

eVTOLS are real! As they enter our transportation networks, what factors and interests are considered?

Building new business models and seamless omni-channel experiences to compete at scale is complex. Find out who is winning and why.

2:00PM - 2:40PM The Athletic and Google: Using Partnerships for Good Location: ARIA, Level 2, Mariposa 4 Fee Required? No

2:00PM - 2:40PM The State of High-Tech Retail and How to Try Before You Buy Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Dive into the future of health tech! Join the CTA Foundation’s pitch competition, showcasing startups revolutionizing health for people of all ages and abilities.

Hear how Google and The Athletic partnered to double press coverage of women’s sports by using tech for good.

What are the major trends affecting retail in 2024? Get the report and then see how AR, VR and mixed realities let information-driven consumers visualize their purchases in action before they buy.

2:00PM - 2:40PM Digital Health: Enabling the New Era of Value Based Care Location: LVCC, North Level 2, N250 Fee Required? Yes The future of health care is value-based. Experts will discuss how digital health will drive this value-based future and the challenges to be addressed to make this a reality. 2:00PM - 2:40PM Empowering Women’s Entrepreneurship Location: LVCC, Grand Lobby, CTA Stage Fee Required? No Hear from policy makers and business leaders as they discuss how to empower more women founders in tech. 2:00PM - 2:40PM Subscribing to a New Business Model in Gaming Location: LVCC, West Level 2, W218 Fee Required? Yes The gaming industry has shifted from physical media to digital media and subscriptions. Learn how this new model is changing consumer buying habits. 2:00PM - 2:40PM AI Revolutionizes Sports & Entertainment at the Olympic Games Location: LVCC, North Level 2, N258 Fee Required? No See AI’s transformative impact on Paris 2024 Games from athlete training and performance to smart venue and spectator experience to global broadcast innovation!

CES.TECH

2:00PM - 2:40PM Global Disaster Relief: IoT to the Rescue! Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Learn how Massive IoT - the concept of global massive use of sensors and actuators that can communicate - is the leading technology in the fight against climate change and other disasters. 2:00PM - 2:40PM The Personalized Food Future Location: Venetian, Level 4, Lando 4304 Fee Required? Yes The food industry is moving from a onesize-fits-all menu to a future where food & nutrition will hyper-personalized. 2:00PM - 3:00PM KEYNOTE Qualcomm Keynote and Nasdaq Keynote Location: Venetian, Level 5, Palazzo Ballroom Fee Required? No Qualcomm CEO Cristiano Amon and FOX Business Network’s Liz Claman?sit down for a CES keynote conversation highlighting how we will interact with our devices in the AI age. Followed by Nasdaq Chair Adena Friedman for a CES keynote conversation discussing how the financial industry is leveraging technology to solve major societal issues. Note: Attendees for both keynote conversations should arrive before 2 PM.

AS OF DECEMBER 12, 2023

2:10PM - 2:30PM Headliner Conversation with Charlie Collier, President, Roku Location: ARIA, Level 1, Joshua 8 Fee Required? No Find out how about how Roku is identifying opportunities to grow in a cutthroat entertainment environment. 2:20PM - 3:20PM Accelerating Autonomy: The Race for Autonomous Vehicle Leadership Location: LVCC, North Level 2, N262 Fee Required? No This session explores how public policy affects national leadership in the global autonomous vehicle market. 2:30PM - 3:10PM Bleeding Edge Tech Location: ARIA, Level 1, Joshua 8 Fee Required? No What tech is turning the heads of innovation leaders? Hear what new trends are here to stay and how they will influence the media business. 3:00PM - 3:40PM The Peak of EV and What’s Next Location: LVCC, West Level 2, W219 Fee Required? Yes EVs recently hit a record high – but is demand cooling? The gap between desire and purchasing power in auto. Will hybrids survive? 3:00PM - 3:40PM From Pilot to Product - Lessons from Coach, Dr. Martens & Gen Phoenix Location: ARIA, Level 2, Mariposa 4 Fee Required? No See how two major brands are challenging traditional industry paradigms and partnering with technology innovators to pioneer a more circular future for fashion.

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 71 3:00PM - 3:40PM Immersive Tech: Moving from Hype to High Impact Location: LVCC, North Level 2, N250 Fee Required? Yes

3:00PM - 3:40PM Shopping in a 3D World Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

VR and AR are revolutionizing medicine. The session explores how immersive tech will improve how health care is delivered in the future.

Just because retailers don’t use “metaverse” anymore doesn’t mean that immersive virtual shopping experiences have gone away. Find out how lifestyle products, luxury goods and brands are meeting a new generation of consumers.

3:00PM - 3:40PM Growing Women in STEM, presented by UL Standards & Engagement Location: LVCC, Grand Lobby, CTA Stage Fee Required? No Safety can’t alienate so standards need diverse perspectives. With so few women in STEM, key voices are missing in the development process. 3:00PM - 3:40PM How Do Blockchain Technology and Communities Enhance Gaming? Location: LVCC, West Level 2, W218 Fee Required? Yes The intersection of blockchain and gaming has been both an exciting frontier and a clash of ideologies. Hear from the pioneers at the forefront, who are championing the hyper-personalization of communities and fandom through blockchain. 3:00PM - 3:40PM Unlock Ultimate Customer Experience With AI Location: LVCC, North Level 2, N258 Fee Required? No Elevate CX at every touchpoint with AI: Frictionless POS, the perfect fit, seamless orders, personalized recommendations, and loyalty await! 3:00PM - 3:40PM Partnering to Win Lifetime Customers Location: ARIA, Level 1, Joshua 9 Fee Required? No Savvy brands understand the value of partnering with experts in media, data, and tech. Get insights to select partners that help you win.

3:00PM - 3:40PM The Road to Resilience: Preparing our Food and Water Supply Chain for the Future Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Learn about proactive planning and innovative strategies to support the changing demographics, urbanization and extreme climate that are impacting the sustainable food and water supply chain. 3:00PM - 3:40PM The Future of Grocery Shopping Location: Venetian, Level 4, Lando 4304 Fee Required? Yes IoT, AI, AR and more are changing the food shopping experience. In this session, we explore the grocery store of the future. 3:10PM - 3:50PM The Tipping Point for AI Location: ARIA, Level 1, Joshua 8 Fee Required? No How can our entertainment and media industry harness AI for new opportunities and revolutionary expansion? 3:40PM - 4:40PM Blockchain Leadership on the Rise: What to Expect in 2024 Location: LVCC, North Level 2, N262 Fee Required? No This session will explore the state of play of blockchain policy moving into 2024 and how public policy can build blocks to the future.

4:00PM - 4:40PM Coding the Car: The Innovators of SoftwareDefined Vehicles, presented by BlackBerry Location: LVCC, West Level 2, W219 Fee Required? No Discover how automakers are tackling the colossal shift to software-defined vehicles and how code in every part of the car will affect you. 4:00PM - 4:40PM The Future of Biosensing Technology: Diabetes and Beyond Location: LVCC, North Level 2, N250 Fee Required? Yes Biosensing tech provides a new option for care. Discover how this innovation creates opportunities and can revolutionize diagnosis and treatment. 4:00PM - 4:40PM Navigating the Intersection: Consumer Behavior, Technology, and Content Location: LVCC, West Level 2, W218 Fee Required? No This panel explores technical evolution in content creation and distribution as the shifting landscape in devices, consumer choices and models drives disruption. 4:00PM - 4:40PM How Will AI Impact the Jobs of the Future?, presented by IEEE Location: LVCC, North Level 2, N258 Fee Required? No Explore the jobs we’ll see created over the next 20 years, industry’s role driving innovation and the skills our future workforce will need. 4:00PM - 4:40PM AI - Get the Party Started! Location: ARIA, Level 1, Joshua 9 Fee Required? No Expert thought-leaders share “need to know NOW” hot topics, and provoke an informal & fun attendee conversation on AI-driven marketing.

3:50PM - 4:30PM Future Predictions from Industry Titans Location: ARIA, Level 1, Joshua 8 Fee Required? No Leading media executives explain what trends are the most important to focus on to truly secure growth across our industry.

AS OF DECEMBER 12, 2023 #CES2024 CES.TECH

72 | CES 2024 DAILY | JANUARY 9-12, 2024 4:00PM - 4:40PM Shoppable Videos and Frictionless Checkout Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

9:00AM - 9:40AM AI Shaping IoT Network & Device Security Location: LVCC, North Level 2, N258 Fee Required? Yes

Video made up more than 82% of all internet traffic in 2023. So why not let video make shopping entertaining and frictionless? Plus, a grand finale on “getting out of the store” AFAP (As Fast as Possible).

AI will help ensure security of IoT networks and devices. Discover how AI-driven solutions are being used to safeguard IoT ecosystems, from detecting vulnerabilities to defending against new threats.

4:00PM - 4:40PM Building the Next Generation Restaurant Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

9:00AM - 9:40AM Bringing the Limitless Potential of AI Everywhere Location: LVCC, West Level 2, W232 Fee Required? No

A conversation with restaurant operators about how AI, automation, and other tech is transforming operations & the customer experience.

Come see how enterprises are leveraging cutting-edge technologies to unlock the power of AI from cloud to edge, to client, and play with a multi-modal GenAI demo.

4:00PM - 6:00PM Cutting through the data clutter with retail insights, presented by Walmart Location: ARIA, Level 2, Mariposa 4 Fee Required? No

9:00AM - 9:40AM 5G Broadcasting Direct to Mobile Location: LVCC, West Level 2, W219 Fee Required? Yes

Hear how America’s largest omnichannel retailer is unlocking its pulse on the U.S. consumer. Discover how brands are using Walmart’s insights and driving enhanced performance.

THURSDAY, JANUARY 11 9:00AM - 9:25AM The Future of Medicine: Individualized Treatments Location: LVCC, North Level 2, N250 Fee Required? Yes Join Moderna President Stephen Hoge as he discusses how the power of AI will shape a future class of medicines. 9:00AM - 9:40AM CMO Insights: AI and Digital Inclusion Location: ARIA, Level 2, Mariposa 4 Fee Required? No As AI rapidly develops, leading marketers discuss how it can be used as a tool to enhance inclusion.

Explore the exciting technology behind 5G Broadcasting that allows smartphones to receive over-the-air broadcast TV directly from broadcast stations. 9:00AM - 9:40AM Longevity and Biohacking Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes By 2050, the UN projects that there will be 3.7 million centenarians. This growing population has new needs. Innovation, technology, social policy and economics will help us meet this new challenge.

9:00AM - 9:40AM Investing in the Future: Is There Space in Your Portfolio?, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes Embark on a space investment journey: longterm gains, hardware vs. software, and CEO success stories in this dynamic new frontier. 9:00AM - 9:40AM Rising to the Sustainability Challenge: Innovation & Opportunity Location: Venetian, Level 4, Lando 4304 Fee Required? Yes A deep dive into the essentials of climate change and how they will impact business strategies around sectors. 9:25AM - 9:50AM Technology & Behavior Change: A Formula for Health Improvement Location: LVCC, North Level 2, N250 Fee Required? Yes A discussion on cutting-edge technologies that are transforming the way we approach behavior change for health improvement. 9:40AM - 10:00AM Investing in the New Space Age, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes Understand how to navigate and invest in the space economy – while avoiding critical mistakes – with exclusive insights into the most promising space industries.

9:00AM - 9:40AM Home Sweet Safe Smart Home Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

10:00AM - 10:40AM CMO Insights: The Future of the Connected TV Ecosystem Location: ARIA, Level 2, Mariposa 4 Fee Required? No

Don’t panic. Hear from the leading security companies on what you’re missing and what you need to make your smart home a safe smart home.

Experts discuss emerging opportunities in the connected TV marketing ecosystem including ways to enhance their products, bolster markets and increase viewer interactivity. 10:00AM - 10:40AM Cloud Security – The Safest Altitude? Location: LVCC, North Level 2, N258 Fee Required? Yes How secure is data in the cloud? What to look for in your cloud provider? Learn about trends and innovation in cloud security.

CES.TECH

AS OF DECEMBER 12, 2023

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 73 10:00AM - 10:40AM Revolutionizing Health Through Smart Home Innovation Location: LVCC, North Level 2, N250 Fee Required? Yes

10:10AM - 10:40AM Accelerating Developers’ Experience in the Age of AI with Siemens and Microsoft Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

The home is becoming the center of health care. Learn how the mix of smart home and health tech holds great promise for a healthy future.

Explore how the newly launched Siemens Xcelerator Developer Portal leverages inner source and industry standards to enhance the developer experience, streamline workflows and guide you with the generative AI companion, created in collaboration with Microsoft.

10:00AM - 10:40AM Blockchain Goes Mainstream Location: LVCC, West Level 2, W219 Fee Required? Yes Find out how brands are using blockchain and NFTs to strengthen their customer relationships and enhance consumer loyalty. 10:00AM - 10:40AM Speaking GenZ Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes The first generation of digital natives has come of age, followed closely by the new Gen Alpha. Born digital, mostly mobile and AI-savvy, they seek a different type of relationship with the media they consume, their education, and their social lives. How should you be speaking to this new generation?

10:20AM - 11:20AM Conversations with U.S. Government Leaders Location: LVCC, North Level 2, N262 Fee Required? No Join us for a series of one-on-one, policy-focused conversations with senior U.S. government officials. 11:00AM - 11:40AM CMO Insights: Emerging Tools to Capture Consumer Attention Location: ARIA, Level 2, Mariposa 4 Fee Required? No The marketing landscape is changing. How can tools like research, analytics and AI reach consumers in the new normal?

10:00AM - 10:40AM The New Workplace Toolbox Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

11:00AM - 11:40AM FML: So, You’ve Been Hacked Location: LVCC, North Level 2, N258 Fee Required? Yes

Workplace productivity and efficiency has never been more important. What are the latest tools and emerging technologies being used to get ahead? How can your business improve?

Keep calm and listen up for top tech solutions, best practices and solutions for everyday hacks.

10:00AM - 10:40AM Satellite-direct-to-phone: Everywhere Connectivity from Space, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes Revolutionize your connectivity! Seamless connectivity for everyday technology on the move. 10:00AM - 10:40AM Not All Air and Water is Equal Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

11:00AM - 11:40AM Future of Care: How Other Industries Shape Health Location: LVCC, North Level 2, N250 Fee Required? Yes So many elements of our everyday lives impact our health outcomes. Leaders in other sectors beyond health care will share how they are using technology to improve lives.

11:00AM - 11:40AM Blockchain’s Impact on Consumer Technology Location: LVCC, West Level 2, W219 Fee Required? Yes The media has covered crypto as an investment tactic. But how is blockchain tech being used besides crypto? This panel explores how blockchain will impact consumer tech applications, from selfdriving car IDs to home security and more. 11:00AM - 11:40AM Your Future Travel and Hospitality Experiences are Awesomely Digital Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes The travel world is getting a digital makeover. From online and new technology driven experiences, to safer and more secure travel, learn how the travel industry is all-in on digital and AI. 11:00AM - 11:40AM Safeguarding Your Sanctuary: Expectations for Data Privacy in the Smart Home Era Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Consumers are now more reliant on their connected homes and workspaces. With this familiarity comes increased expectations around data privacy and security. 11:00AM - 11:40AM Connectivity in Cars: Navigating the Future, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes Car manufacturers unite to unlock satellite-based connectivity, enhancing vehicle capabilities and services. 11:00AM - 11:40AM From Zero to Global Superhero: How Digital Trade Supercharges Startups Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Explore how digital trade catapults startups to global stardom, uncovering opportunities and solving challenges in cross-border commerce.

An overview on technology innovation improving Earth’s most valuable resources. AS OF DECEMBER 12, 2023 #CES2024 CES.TECH

74 | CES 2024 DAILY | JANUARY 9-12, 2024 11:00AM - 11:40AM Green AI: Waste Not, Want Not Location: Venetian, Level 4, Lando 4304 Fee Required? Yes AI can monitor perishable, refrigerated goods and divert recyclable materials from landfills. Welcome to the Green AI frontier. 1:00PM - 1:40PM The Future of Inclusive Design Location: Venetian, Level 4, Marcello 4404 Fee Required? No Product designers are focusing on accessibility to meet the needs of consumers. Learn how the needs of individuals with disabilities are woven into the entire design process. 1:00PM - 1:40PM A Secured IoT World?: Programs, Rules, Brands, Retailers and Consumers Location: LVCC, North Level 2, N258 Fee Required? Yes

1:00PM - 1:40PM How Space Stations Accelerate Emerging Tech and AI Location: LVCC, West Level 2, W218 Fee Required? Yes

2:00PM - 2:40PM Our Newest Cyber Threat is AI and AI is Our Biggest Defense Location: LVCC, North Level 2, N258 Fee Required? Yes

Space stations are incubators in low Earth orbit for emerging tech and AI. Learn from the gamechangers how stations can transform industry.

AI can be an added layer of cyber armor, but it also represents a new generation of threats to protect against. How do we harness this new tech for improved cybersecurity?

1:00PM - 1:40PM Devices’ Energy Efficient Future Location: Venetian, Level 4, Lando 4304 Fee Required? Yes The pandemic changed the way people use their tech products, leading to a spike in energy usage. How has the industry adapted to make products more efficient? 1:00PM - 2:00PM AI 2024 Location: LVCC, North Level 2, N262 Fee Required? No

What’s the impact of the US Cyber Trust Mark, the EU CRA and other programs? This panel will discuss the implications.

Countries are competing on AI technology, investment, and R&D. Are they competing on AI regulatory policy? What does a winner look like?

1:00PM - 1:40PM How Tech Can Transform Women’s Health Location: LVCC, North Level 2, N250 Fee Required? Yes

2:00PM - 2:30PM Discover the digital makers space for developers by Siemens and Postman Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Tech is changing how we address women’s health needs. This panel will share how digital health can improve women’s health outcomes. 1:00PM - 1:40PM AI-Powered Fintech – Everyone Wins! Location: LVCC, West Level 2, W219 Fee Required? Yes Find out how AI is being used for everything from consumer-facing transactions to lending, wealth management and the trading floor. 1:00PM - 1:40PM Essentials of Home Wellness Tech Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

In this masterclass, learn how Siemens partnered with Postman to streamline and accelerate the solution-building process by providing the tools needed to discover and test APIs faster than ever. 2:00PM - 2:40PM Trends in Assistive Tech Location: Venetian, Level 4, Marcello 4404 Fee Required? No According to WHO-UNICEF, over 2.5 billion people can benefit from assistive technology. Learn about advances that are improving lives of older adults and individuals with disabilities.

Air quality automation, digital healthcare innovation, tunable smart lighting and beyond. Our homes are our latest self-care tools and they are creating opportunities.

CES.TECH

2:00PM - 2:40PM Advancing Health Equity Through Technology Location: LVCC, North Level 2, N250 Fee Required? Yes Experts discuss the opportunities and challenges of the use of tech to advance health equity. 2:00PM - 2:40PM Wearable Wealth – Visualize the Opportunity Location: LVCC, West Level 2, W219 Fee Required? Yes You can measure and visualize your health; why can’t you do the same with your wealth? Spoiler alert: You can and you will. 2:00PM - 2:40PM Matter Matters: The Importance of Interoperability in the Smart Home Location: Venetian, Level 4, Lando 4302 Fee Required? Yes The future of connected homes requires seamless integration. Learn how the Matter standard is helping to achieve this goal. 2:00PM - 2:40PM Preserving Our Beautiful Planet Through Space-Based Research Location: LVCC, West Level 2, W218 Fee Required? Yes Can the microgravity environment and vantage point of the International Space Station unlock ways to mitigate humanity’s effect on our planet? Join to find out more. 2:00PM - 2:40PM A Circular Economy To Benefit People, the Planet and Business Location: Venetian, Level 4, Lando 4304 Fee Required? Yes Explore the goals and strategies in promoting circular economy practices, identify the challenges and opportunities that lie ahead, and learn how public policy can create a more sustainable future.

AS OF DECEMBER 12, 2023

#CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 75 2:20PM - 3:20PM The U.S. Privacy Landscape - Consumers Deserve Better Than a Patchwork of Confusion Location: LVCC, North Level 2, N262 Fee Required? No

3:00PM - 3:40PM Elevate Your Space: Enhancing Your Home With Smart Appliances Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

4:00PM - 4:40PM Embracing Neurodivergent Employees in the Tech Industry Location: Venetian, Level 4, Marcello 4404 Fee Required? No

This session will examine the status of U.S. consumer privacy regulations.

Join us on a journey throughout the home to discover the latest smart appliances that are being used to upgrade our daily lives, enhance convenience, and make our homes more energy efficient.

A look at how tech companies can properly hire, integrate and accommodate neurodivergent employees and maximize their positive, innovative impact.

3:00PM - 3:40PM OTC Hearing Aids - An Update Location: Venetian, Level 4, Marcello 4404 Fee Required? No Since their 2022 roll-out, over-the-counter (OTC) hearing aids have cut costs and social isolation experienced by many people with hearing loss. How do we shift to a mass market selling?

3:00PM - 3:40PM Space Tech: International Achievements and Global Challenges Location: LVCC, West Level 2, W218 Fee Required? Yes

3:00PM - 3:40PM Securing the Supply Chain Location: LVCC, North Level 2, N258 Fee Required? Yes

The “race to space” is on and there is no shortage of global competition, but what about global cooperation? Learn how the industry is working together to solve the most pressing issues in space.

A safe and secure supply chain has never been more important. Learn how the private and public sectors are mitigating digital risks in technology supply chains. 3:00PM - 3:40PM Navigating the Data Revolution in Health Care Location: LVCC, North Level 2, N250 Fee Required? Yes Data is as important to health care as any medicine. Experts look at how the data revolution is changing care and the challenges that lay ahead. 3:00PM - 3:40PM From Crisis to Opportunity – Pivot and Innovate Location: LVCC, West Level 2, W219 Fee Required? Yes 2023 was the annus horribilis for midsize banks. It hurt innovators and startups too. How do we take a crisis and turn it into an opportunity for innovation? We’ve got answers for you.

3:00PM - 3:40PM Integrating Sustainable Thinking into Package Design Location: Venetian, Level 4, Lando 4304 Fee Required? Yes Learn how manufacturers are making sustainability a critical component in their packaging solutions. 3:40PM - 4:40PM Unlicensed Innovation - The Impact of Wi-Fi & Beyond on Daily Life Location: LVCC, North Level 2, N262 Fee Required? No This session will examine the efforts underway to unlock faster Wi-Fi and how policymakers can support continued unlicensed innovation. 4:00PM - 4:25PM The Frontier of Medical Innovation: Technology & Regenerative Medicine Location: LVCC, North Level 2, N250 Fee Required? Yes Advances such as organs-on-a-chip and bioprinting are changing medical research and care. Hear from experts on the latest innovations and their impact.

4:00PM - 4:40PM Masterclass: How to Maximize (Social) Media Exposure for your Startup Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Join Omi Bell to discuss how to use social media as a powerful business tool to harness unprecedented exposure. Learn how to effectively leverage these platforms to gain visibility and foster growth. 4:00PM - 4:40PM Where Industry Lines Disappear, presented by ConvergX Location: LVCC, West Level 2, W218 Fee Required? No Expediting the delivery of cross-industry solutions, in Aerospace, Defence, & Security, Space, Energy, Tech, MedTech, Agriculture & Military 4:00PM - 4:40PM Sustainability is Always in Fashion Location: Venetian, Level 4, Lando 4304 Fee Required? Yes A look at the way fashion brands are turning to sustainable materials without sacrificing creativity and aesthetics. 4:30PM - 4:55PM This Time, It’s Different – Where Healthcare Transformation is Working Location: LVCC, North Level 2, N250 Fee Required? Yes Fueled by innovation, new models are bringing more accessible, affordable solutions and pharmacy benefit options to consumers.

AS OF DECEMBER 12, 2023 #CES2024 CES.TECH

76 | CES 2024 DAILY | JANUARY 9-12, 2024

PRODUCT SPOTLIGHT

1 ECOFLOW DELTA PRO ULTRA

EcoFlow DELTA Pro Ultra is a whole-home backup solution with an expandable ecosystem, delivering the highest output power ever by one single unit in the history of home backup power. It can successfully power high-voltage solar inputs for users to create a sustainable solar power system. For increased efficiency, users can expand their DELTA Pro Ultra ecosystem by stacking several together and pairing it with EcoFlow Smart Home Panel 2. The DELTA Pro Ultra is an industry-first innovation that combines smart energy and eco-friendly design into a powerful whole-home power solution. https://www.ecoflow.com/us/delta-pro-ultra Booth: 15707 – LVCC Central Hall

2 AFERO

Afero makes the world’s connected devices smart and secure. Afero’s IOT Platform as a Service incorporates simplicity, ease of use, security, and data privacy into the entire solution, from manufacturing to product to cloud to end user. afero.io Booth: Wynn Encore Hospitality Suites

ATH-TWX7 WIRELESS EARBUDS

WIRELESS MICROPHONE SYSTEM

The truly wireless ATH-TWX7 earbuds are designed to provide high-fidelity audio that users can customize to their preference and environment. Adopting the 5.8 mm high-resolution drivers from Audio-Technica’s flagship ATH-TWX9, the compact ATH-TWX7 earbuds offer detailed audio reproduction, plus noise-cancelling, talk-through, and soundscape functions to let users control their sound space. Includes both soft eartips for greater comfort and standard eartips for a more secure fit. www.audio-technica.com Booth: 20935

WCR01 comprises a dual-channel receiver and two wireless transmitters. It can transmit audio signals up to 100 meters with low time latency. The customized acoustic design ensures reliable, clear, bright, and rich sound for short videos, Podcasts, and online live streaming in various noise conditions. www.797microphone.com Booth: 16459

A SPECIAL ADVERTISING SECTION CES.TECH #CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 77

PRODUCT SPOTLIGHT 2

1 3

TURBOCHARGE YOUR WELL-BEING WITH OSIM

LATEST INNOVATION: DUAL LENSES PAIRED WITH TRUE COLOR NIGHT VISION

OSIM is the pit stop you need to turbocharge wellness for the ultimate relaxation in a beautiful aesthetic. Designed by Italian design house Pininfarina, uLove 3 Well-Being Chair measures, monitors, and manages your stress level for complete massage relaxation. uThrone V Gaming Massage Chair also keeps comfort and style top of mind, featuring OSIM’s patented V-Hand™ massage and a stunning Pininfarinadesigned cover. https://us.osim.com/ Booth: 54252

#CES2024

Reolink Argus 4 provides an ultimate home security solution with 4K UHD video quality and a 180° panoramic view, tackling the pain points of blurry details and blind spots. The groundbreaking ColorX technology helps secure your night by capturing true-to-life colors in the dimmest light. And your every moment will be streamed with incredible smoothness thanks to the next-gen Wi-Fi 6 technology. https://reolink.com/ Booth: 52548 - Venetian Expo Center

AURORA USB MICROPHONE

Designed with simplicity and style, the AURORA USB microphone features an aurora light ring. The chic color changes based on recording gain and headphone gain switches. Big diaphragm capsule delivers clear, bright, and rich sound for Podcasts, online live streaming, electronic Sports/Cyber Games and various usage scenarios. www.797microphone.com Booth: 16459

A SPECIAL ADVERTISING SECTION

4 MYWAVES

Neuroscience Innovation, patented technology turning your own brainwaves into soundwaves. Clinical test shows this non-invasive, chemical-free sleep solution will result in BETTER SLEEP www.mywaves.tech Booth: 60237

CES.TECH

78 | CES 2024 DAILY | JANUARY 9-12, 2024

Waycen Deploys AI to Detect Food Allergies Waycen’s WAYMED Food Allergy is an artificial intelligence-based customized food allergy oral immune digital treatment for children and adolescents with food al-

Hyundai SCM Enhances Construction Site Safety BOOTH 4517 In a construction-related honor, HD Hyundai’s Smart Collision Mitigation (SCM) is a CES 2024 Innovation Awards Honoree in the Vehicle Tech & Advanced Mobility categories. SCM is an active safety system that detects objects around the excavator through sensor fusion of camera and radar. The excavator is equipped with four or more cameras to provide a 360-degree Around View. Machines such as excavators are equipped with four or more cameras to provide a 360-degree view. Using AI technology, the system can selectively detect specific objects. In addition, three wide-angle radar sensors with 180-degree horizontal FOV are used to minimize

Centennial Celebration Continued From Page 6

FROM RMA TO CTA So how did the RMA evolve into CTA? The first consumer radios went on sale in late 1920 in time for a handful of early adopters to hear returns of the November presidential election in real time. Although radios cost more than $900 in 2023 dollars, by 1924 their annual factory dollar revenue reached nearly a $1 trillion in today’s dollars. More than 175,000 people—including inaugural CTA Hall of Fame inductees Thomas Edison and Nikola Tesla—attended the first Radio World’s Fair in New York City in September 1924. The first major technology shift came after WWII with the introduction of television. In 1947, only

CES.TECH

blind spots and accurately measure the distance of detected objects. When an object is detected within the warning/danger zone, visual/audible warnings are activated, and the excavator reduces the swing and driving speed and then stops them to prevent accidents. HD Hyundai XiteSolution says it is the first construction manufacturer to use sensor fusion technology to supplement a machine’s cameras and radars. Adding the fusion technology elevates accuracy in the system’s ability to detect obstacles and distance from equipment compared to machines with a single sensor, the company says.

250,000 TV sets were in use; the following year, TV set sales leaped more than 500%, following nearly the same hockey stick adoption course as radio had charted 25 years earlier and establishing a template for nearly every other disruptive tech device since. Adapting itself to the new reality, RMA re-named itself the Radio-Television Manufacturers Association (RTMA) in 1950, updated to the Radio-Electronics Television Manufacturers Association (RETMA) in 1953, just in time for TV sales to surpass those of radio. But the RETMA era didn’t last long, either; in 1957, RETMA evolved into the more encompassing Electronic Industries Association (EIA). With the rise of other commercial, industrial, and military/government electronics, the consumer electronics industry morphed into a division within EIA. In 1967, the Consumer Electronics Group (CEG) of EIA founded CES in two New York City hotels. At its 50th anniversary in 1974, EIA tracked sales of just four major consumer technology product cate-

lergies. Once the user enters a child’s blood information, AI can determine safe consumption levels and potential allergic reactions to allergy-inducing foods like peanuts, eggs, and milk. This offers a convenient way for children and their parents to suffer from food allergies to manage and overcome them through digital oral immunotherapy. The product is a digital treatment using Waycen’s medical big data analysis technology and artificial intelligence algorithm. WAYMED Food Allergy was honored with two CES 2024 Innovation Awards in the Artificial Intelligence and the Software & Mobile App categories.

gories: TV, radio, phonograph players, and audio tape devices. The next 20 years, however, would see perhaps the greatest burst of consumer technology innovation in history, including the compact audio cassette, LCD, telephone answering machines, the cellphone, the VCR, the camcorder, the personal audio player, the microprocessor, the handheld calculator, the personal computer, the video game, the compact disc, GPS, satellite TV, fax machines, digital cameras, solid state storage, HDTV, and the internet. CEG broke off from EIA in 1995 to become the Consumer Electronics Manufacturers Association (CEMA), which was redubbed the Consumer Electronics Association (CEA) in 1999, and, finally, the Consumer Technology Association-CTA—in November 2015. At CES 2024, attendees will get a lot more granularity of not only the last century of the consumer technology business, but hints of CTA’s next century as well.

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