Franchise Marketing Leaders It’s no mystery why these women are brand leaders
WRITTEN BY Eddy Goldberg
In this, our annual Women’s Issue, we asked 8 franchise marketing leaders from different-sized brands and industries a series of 10 questions. We asked about their evolving roles, greatest challenges, favorite accomplishments, what advice they might have for aspiring marketing leaders, and where they see the role of the CMO in the next 5 to 10 years. We also asked why they think so many CMOs are women. Well, that seems to have been a mistaken assumption on our part—and we’re glad to stand corrected! We learned a lot from their responses, and hope you do too. In addition to our cover story, be sure to turn to page 38 where you’ll find our regularly scheduled CMO Q&A interview. This issue it’s with Katherine LeBlanc, CMO at Painting with a Twist, the sip-and-paint franchise that acquired Bottle & Bottega in October. This is a more extensive Q&A than the one we tailored for our annual Women’s Issue.
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FRANCHISEUpdate
ISSUE 1, 2019