NEXT GENERATION IN FRANCHISING
out to businesses such as wineries and breweries about how Driverseat can help fill a gap in the shuttle services within their areas. “Right now, my goal is to get the name Driverseat out as much as possible before we actually get up and running. Creating connections, trying to get the word out, making posts, things of that nature, to get people excited about the idea of [my business].” He adds that it’s fortunate that Driverseat has already established itself as one of North America’s fastestgrowing brands, as up-and-running franchises in other provinces have proven to act as connections and salemakers. “I’ve had tons of emails that say, ‘hey, I’ve used your service in Ontario, can I use it at your location now?’ Driverseat has done a lot already and having all these resources—it’s going to be really big for me while growing my brand.” Bracing for speed bumps With Kular being new to both the franchising and transportation industries, he knows he’s one of the youngest of the bunch and may have some obstacles to overcome along the way. “[Based on a] first impression, you may see that I’m a younger kid, and don’t really know if I have it in me to be able to persuade you to like the concept of Driverseat,” he explains. “So it’s been a challenge for me to mature a lot quicker [than my peers].” For example, while he could once show up to class in a hoodie, jersey, or any other casual outfit, now Kular says he really has to think about the attire he wears to business
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meetings. How he presents himself is more important than ever as a business owner in a growing industry. But these challenges are nothing compared to the potential that’s to come. Kular notes that franchising inspires him by allowing him to provide people with the opportunity to make a living through his business. Driverseat’s shuttle buses are driven by qualified chauffeurs who must adhere to high standards, and it’s a great job to be employed in. “Something that I’m really eager to do is provide more jobs in an industry that’s very limited in our area,” he says. “I’m super excited about this unique franchise I’m going to bring to my hometown.” At the end of the day, Kular’s up-and-coming franchise journey is all about being bold—hence the nine territories under his belt. Reflecting on his high school yearbook quote—“If you’re not going to go all the way, why go at all?”—Kular says he believes that you need to go all in if you believe in the concept of a franchise brand. Which is exactly how he feels about Driverseat. “I truly believe in selling shuttle services; I need to believe in this idea to be able to pursue sales. And I do believe in it. If I’m going to do it, I’m going to do it right.”
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